The 3 Worst Financial Habits That Keep You Poor! | Dean Graziosi

28:47We do help out a lot with Feeding America and a bunch of other... But I also love... I love... I have a fund that I just leave there for stuff that comes up that I didn't know was coming. Mm-hmm. Right? Tony... For example, Tony Robbins, my partner and dear friend, on his 60th birthday party, right? They threw a big party for him and he would not allow a party to happen. I was there, yeah. Oh, you were there. Yeah, yeah. He wouldn't allow a party to happen for just him. It had to be about something. Right? I had just donated a whole bunch in other areas. And we got to that event. He was like, I needed to donate more.

29:21Yeah, I got to that event. And my heart, my heart, that's right, you were there. I hugged you when I stood up. My heart was so, like, because it was talking about children and slavery. And I had no idea it was at that depth. I don't know if you knew. I knew, you hear of it. I didn't know it was that big. But watching what was happening. And they're like, who's going to donate$5 ,000? And I'm like,$500 ,000. Like, I donated a half a million that night. And I was able to do that. And my wife and I went back. She was pregnant for Luca, who's four. She was pregnant for Luca. We went back to the hotel and we were giddy because we were calculating how much that half a million, how many children would be saved.

29:56Beautiful. Right? And I don't know if anything was more rewarding than that. And that's still a lot of money for anybody. But to be able to do that. And then a month later, I donated another$100 ,000 because I wanted to save some more kids. Right? So. How do you, I mean, when you make a big check like that, even if you've already donated a lot before then in the months leading up to that, it sounded like and you make a big donation like that that's still got to feel like oh the half a million dollars is leaving my bank account to go to this cause you're hoping that they do the right things with the money they steward the money the right way and they take care of the money and it goes towards the cause is there ever any fear when you're making a big donation like a little anxiety of like oh but how am I gonna make this money back yeah you know what if I don't get this money I would say hands I love this conversation with because it's every question I would have asked at 41.

30:45Every single one. And then being partners with Tony especially, he donates more than anybody knows. He drives me to push more and do more. I think I'm going to do 100 grand. He's like, really? Okay. But I have to tell you, it feels that way at first. But I believe there's this byproduct of growth in your life that you can't quantify or equate. You can't say, I donated half a million here. Oh, I got back a half. But you just got to have faith that there's new doors opening up. And whether it's true or not, it's my belief. Wow. Right? But my belief wasn't there in my early 40s. I would bet to say mid 40s to 47, 40, it started to go.

31:24And now I'm 55 now. The last five years, it's just like, oh, what can we do? What can we solve? How can we help? Because I know it's going to come back to me and then I can give you more. Then it's going to come back and I can give even more. So it's time. Before you ask, I'd love to say, I read this book. I did this thing. It's like, it's time. Wisdom experience. It's time, right? It's like Slumdog Millionaire, the movie, right? How did he have all those answers? Because he went through all these experiences. Pain, lessons. Right, so I've been through all these experiences, so now they just build to that's who I am at this current time, and if we do this in 10 years, I'll be somebody different.

31:56Wow. Speaking of Tony Robbins, I was at that event, and it was amazing to see that the amount that he donates at every one of his events for some type of charity or cause, Feeding America is one of his big things. I think he donates all of his proceeds to his books or something like that to Feeding America, Billion Meals or something, whatever it is. What would you say are the three biggest money lessons you've learned from Tony Robbins in being his business partner, one of his close friends, and just interacting with him and seeing how he gives, but also he's an extraordinary earner, right? He generates and brings in a lot of money, but he's also a big donor of causes.

32:34What are three lessons you've learned from him? I would say, number one, I just wrote down, Again, I love when you ask me questions I've never been asked before. Number one is his other businesses at this phase of his life make more than his core business. Really? Yeah. Right? Significantly more. So he's the personal brand of his main business. Right. And he's running his events and books and courses. So he told me a great story. He's dear, dear friends with Peter Guber. Wow. Right? And Peter Guber was a mentor to him. Right? And when Tony was younger, Peter Guber, on the part of the Golden State Warriors and every other team, Academy Awards, movies, everything.

33:14Dynamic, amazing man. To only know him through Tony, right? So at a younger age, Tony's, you know Tony Robbins' story. He's on the road 250 days a year. He's doing five-day events, seven-day events, 10-day events. He's speaking here, speaking there, on the road, lives in a plane, lives in a hotel, right? And he is hustling. And Peter Guber invites him to go someplace Egypt or something like that on a fancy trip and he's on this plane and he said he's on this plane and and all of them they're on their way to being billionaires right or in that and he's like man my business doesn't have margin I'm just like he started thinking about how his business was so much work and so much effort and these guys had better areas and when he first left he was then he diverse off diversified immediately I invested in this investment and all of them suffered really all of them suffered because his main business he didn't put his oxygen mask on yet at the level he could have.

34:07He didn't probably have his 10 ,000 hours in yet. Of course, he mastered at a young age, but he was mastering this on another level. Long story short, he got some great advice from Peter and others. It's like, go back and master the one core business. Because that core business, if it's mastered, then when the profits start distributing, you can, number two, you asked me for three, number two, you can give more. number three is you can invest in other companies and projects that you like so don't do that until you master the court thing right and and so 10 years 15 years or was head down in his business all of a sudden this thing became an incredible company that kicked out money that he could donate he does donated a billion meals which is insane right it kicked out money for next level donation So his one philosophy is give more.

34:57Number two, another one would be empower the core business. And when that business is empowered, use those proceeds to invest in other great businesses. And now over time, that goes to the, we all overestimate what we can do in a year and underestimate what we can do in five or 10. In five or 10, now he's got the funds to invest. And now those other companies make him way more than his main business. But he still empowers his main business. It's still his love. It's still his passion. It's still his child, right? It's literally, you know, RRI, which is Robbins Research International, the UP Unleashed Power, the End Date with Destiny, Business Mastery.

35:30That's his baby. But they don't make anywhere near the money as other things do. But he's still putting just as much time into it? More time. Because it's his passion, it's his thing, and it was the machine. And I think we live in a world today where we try something for a year and go, that's not it. What's next? Oh, that's not it. What's next? Right? You need the 10 ,000 hours. You need the time to break the barrier and find your lane. And so after 40 years, he's still doubling down on his main thing, even though it's not making the majority of his money. So it's a great lesson with our company at Tony and I own Together Mastermind.

36:03It's like, I'm all in on this foundational company that's growing exponentially. And that'll produce so many results as we move on. What happens if someone gets too much money before they're emotionally or mentally ready for it? what will happen to them if they've come into a lot of money with that lack of emotional awareness? Yeah, we see it in the news all the time, right? I mean, I think that's self-aware. I mean, why do the majority of people who hit the lotto go broke, right? They didn't have the emotional wherewithal, right? I feel bad for them and they probably get taken advantage of. They don't understand money.

36:38I mean, most people don't understand how money works. I get that. And everybody should get some financial literacy to really understand it. But I think the answer is really simple. In most cases, not saying on most cases, you could just look at lotto winners. You can look at families. I've seen - Inheritances, lotto winners. I am so, I have to tell you, this sounds like people with money problems, but I lived in a trailer. Everything I said was true. I know your history. My kids are growing up completely different. I have never seen a trust fund kid to this day that was just handed money without responsibility, without education.

37:18I tell my family, my kids, I'm running the first leg of the marathon. And when I'm gone, I'm going to hand the baton off to you. If you want to run and you want to run hard, you can continue. If you don't want to run, if you think I'm just going to hand you the baton, you don't. You can go work and be a teacher and I'll double your salary, but you'll never be a part of the family. The money. The money part, right? Right. So the reason I'm saying that is because I worry every day. I do not want my children to just have money at their access whenever they want before they understand the value, the value creation, contribution, all the things that took me to 40.

37:54I'm hoping I can get it in them by their 35. But if I'm here, that'll happen 100%. If I'm not, my entire will, my entire statement is they have to go through certain trainings they have to do things they don't get access to even see what's going on until they're in their 30s and when they do they don't just get checks they have the opportunity to enhance whatever it is i've done they can grab the baton and go hey i want this division or i want that because that's my biggest fear because i i think you're a thousand percent right and i also think that's where money could get a bad rap because you see somebody who got money before they got the wisdom behind it and they abuse it yeah wow what would you say are the three biggest money, excuse me, what would you say are the three biggest mindset issues that you see people holding them back from making money easy in their life?

38:45Making more money easier in their life. What would be the mindset issues that hold them back? I would say first off is getting rid of the word easier because I think that could be screwing up because there is really no easy money, right you have to follow a plan you can get there quicker by modeling proven practice how do you make money easy for you so it doesn't feel like this hard thing that's an unbelievable it's too hard to make it's oh god I understand the question not make yeah yeah I get it now not make easy money right money easy got it got it the greatest thing in the world that I know the answer is don't start from scratch don't try to figure it out on your own model proven practices.

39:28So not to talk about my family so much, but my daughter's going to be 18. She's going into 12th grade. And I gave her an option since you, and all my kids will give the same option. After school, after high school, they can go to college if they want, or they can go mentor under someone for two years. Right? If my daughter wanted to be in podcasts, I'd say, move out to LA, work for Lewis for free, and you have to be his best employee. If Lewis doesn't think you're the best employee he's got, but the only way I would do it is if you could learn from Lewis, if you get time to talk to him, to watch, observe, take notes, be an apprentice, right?

40:07Because the fastest way to get from where you are to where you want to be is find something that you're passionate about, then find someone who's good at it and learn everything they've done so you could start off on third base, right? So, so many people, when they think about money, It's like, or they think about this career is unfulfilling. I got to get out. And then they go over here and online, how to make six figures in six weeks, how to do this, get rich, doing this. It's like, ah, I'll just stick with the thing I hate. It's like, you got to find someone who's got a proven path, a proven plan.

40:36Like every time my brain at this phase of my life, when I think how to do something, my brain is converted to who's already done it and how can I learn from there? Right? Yesterday, we're doing a big event in June. yesterday there's a gentleman that really is great at events and I think Tony and I do events better than anyone I'm willing to learn from anybody but we want to make this bigger and better than anything yesterday I spent a good chunk of money and hired someone for half a day to come in and just share everything he knows about live events and the truth is I knew 90 % of it but there was 10 % of like damn I didn't think about that you probably knew 99 % of it But there was a couple of things I was like, oh my God, I never thought of that.

41:17So my brain is always who versus how. Because Tony calls it the tyranny of how. It's like, oh, I want to get my social media account going. How do I do that? But if you can hire somebody that knows social media, it's like, oh, who can do that? Oh, they can do that while I do this, and then I can make money over here, and I can pay them to do it, right? So I would say everything's easier when you model proven practices. Interesting. You get a blueprint. You get the roadmap. When people think, well, I don't know the right people at all, have the right connections. I don't know people who have money.

41:48How can people get out of that mindset and start thinking about how to find the who in different ways? How do they enroll people in giving them time, energy? I love it. I love it. First off, I've been on this earth long enough that when I was a kid, there were no podcasts. There were no digital books. I had dyslexia, so reading was brutal before I could listen to an audio. right we didn't have access to information access to ai now access to amazing books access to amazing podcasts you can go back in in you all your years of interview and how many great interviews have you had about money probably a bunch i've had a handful yeah yeah right think about going through your old podcast of finding the ones about money about wealth go find others that are respected and have depth and breadth they're not just the guy that's telling you how to get rich for five minutes because he's actually getting rich, helping people think they can get rich, right?

42:41Like the person who's actually done the thing and just start absorbing it. When there's a will, there's a way, duh, like you've been saying that for a while. But when you want to learn something, the teacher is there, right? And then as you start learning, as you start developing and you're watching podcasts and you're taking notes and you get to correlate and then you maybe go to AI and go, I learned these three things. How does that all tie together? And AI helps you bring it together. And then you might say, hey, I'm going to start reaching out to some of these people. Because they're going to feel my passion, my desire, my interest.

43:11I mean, I have done interviews with people that aren't big podcasters, that didn't go anywhere, where people just wrote me the nice enough message my team sent to me and go, this kid or this woman, she's just a hustler. Would you give her 20 minutes? I'm like, I will. Right? And that only happens, though, when you feel someone's passion. So the teacher's there. You just got to get after them. Good attitude, passion, all these different things. I heard you say online one time that the only thing standing between you and your next level is the story you tell yourself on why you can't get there. If someone has just had a challenging life, you know, growing up where it just felt like everything was against them and they have a belief system, memories, and stories that are proof and evidence of why they're not good enough, talented enough, or capable of finding the right people, going after what they want, or whatever circumstance or situation they might have, it's strong evidence showing that it's not possible to get to the next level.

44:10How can someone start to tell a different story that they can actually believe it's possible to get out of a challenging situation, personally, financially, relationship, into a better situation? You know, it's probably because, I don't want to answer this too simply. This is a really great question. It's probably because I try to absorb as much wisdom as I can from others who have done it before and I see the mismatch or the mismatch of personal experiences and trauma and things that go wrong with so many successful people. You get to see it every day, right? When you and I get the opportunity when we've mastermind together and really talked deep when no one's around, like you, I feel like I'm at this phase where I want to, if I had the chance to sit down with everybody individually, I could look at them and go, no, no, no.

44:58A whole of that crap happened because it needed to form the woman you are. Yeah, that's the good stuff. You wouldn't be the man you are if you weren't on the couch, if you didn't think like all of those things built this guy who's Lewis Howes, that you can be this amazing man to your partner right now, that you can look like all of those things had to happen, but it's so hard when you're in it. Like, oh, really? I had to get cheated on. I had to lose this relationship. My business partner had to steal my money. Right. Unfortunately, yes, because you can look at it any way you want. I'll share this.

45:29and if i go back to personal stories just so i hope it relates um 12 years old i moved into my dad very um very confrontational my dad was the youngest of 12 he was physically abused sexually abused he he's okay with me sharing that and old school italian didn't get help new york guy like no just scared away every wife my sister does hasn't talked to him in 25 years right so scared didn't talk to one of his brothers and sisters right he had 12 and he had 12 and doesn't talk to any of them. It was just a dysfunctional family. So he decided I'm going to be a better dad, but he couldn't, he didn't get any help.

46:04He was rough. So that's all the women ran, everybody ran away from him at 12 years old. He terrorized my mom so much that he said, I said, when we leave my mother alone, right? He said, move into me. I'll never bug her again. So I moved in with this guy. My mom was devastated and she's like, you can't, I'm like, I am, I wouldn't tell her how, why? Because I knew she wouldn't let me. So I move in with this guy. You're 12? I'm 12. He's living alone. He's living in a tiny little place. The heat's barely on in the place. We had a little electric heater that kept the place warm. It was a nightmare.

46:35I left my mom. We lived in a cul-de-sac. I had a Mongoose BMX bike. I had friends. Now I move in this... Oh, excuse my language. Yeah, yeah. I move in this guy and he's a mess. Like, I'm older now. I can see... Yeah, yeah, yeah. Just a disaster. This guy is bipolar or somebody can diagnose it better than that, but some days he's super dead letting me drive at 12 years old taking me fishing and other days i'm vomiting blood because i have a bleeding ulcer because i'm so afraid he's going to get violent with people get arrested again and do all this stuff right so i got this guy that is my hero and the guy i'm scared to death of but by the time i was 15 i started understanding emotions and i understand how he would feel i understood how it came from i started to have empathy for him and i could watch him come in with like terrorizing his name's paul terror if he was he'll listen to this and he'll be totally cool with it he's an amazing guy he's 87 now and he's in a beautiful space but i saw paul the terrorizer the one that my mom was afraid of and everybody was afraid of come in i could spin that guy and i could get him to be that loving dad that would take me fishing now when i was in my 20s and probably late teens early 20s i remember thinking how could i ever be successful Like, my dad, like, he's never, like, all the things I went through and the divorces and the crazy dad.

47:52But there was a time that flipped. And if I look at my life now, and you've watched me go on stage in front of, I mean, when the Conahe, we had half a million people live at the same time. Amazing. And I can go and I can, I believe I can feel people's hearts. Wow. I can read them and I can adjust what I'm doing and I can present with confidence. kids. That was all crafted by the crazy Paul because it was the protection so I could stop having a bleeding ulcer. I got off the bus and threw up blood at 13 years old. And I had a little blood in my mouth in debt. My father was like, what is on your lip?

48:23And I couldn't tell him because in his head, if I had a bleeding ulcer, it was because my mom left him when I was three. It was all my mom's fault. If she didn't leave me, we'd have no divorce. You'd be a happy kid. He didn't realize it was his craziness. And he'd take a baseball bat and drive to my mom's house and knock all the windows out of her car and her house. They'd call the cops and they'd be fighting and I'd be in the car shaking, right? So all those things happened. I only say that because that could have been, and this sounds like I'm just talking, look how great I am. I just want to share.

48:52I was able to convert that from how could that happen to a kid to thank God it happened to me. Now for a living, I can, I can use this empathy. I can use this compassion. I can impact others. I can get up on stage, even though I'm an introvert and be able to talk to people and go, I'm gonna throw away the presentation I had because this crowd needs this I learned all of that from that crazy guy all of it so I'm only sharing I don't want to make it simple life happens for us not to us that's Tony Robbins and I love that saying I don't want to just make that a simple little throwaway but I really want to share life really if we can life already happened for us and if you had crappy stuff I'm so sorry but you get to make the decision today and go I can't change any of it because that was the ingredients that got me here today to be who I am.

49:38So I have to say, I'm thankful for it. I have to. Man, that's powerful. And it's so hard when you're in the sadness or suffering or trauma. Of course it is. To be like, this is all going to benefit me in the future in 20 years. And you'll never feel that way. You're like, get me out of here. But you get to a point where you go, and that is such a great, I don't ever want anybody to think I go through crap. And I still of course do and go ah, thank for this But there is I'm at a place in my life go this sucks But I know it's happening for a reason yeah cuz every bad and then I'm like then I'm looking like all right When is it gonna sometimes it takes longer like this one not and eventually always There's a reason it always does when you think back at all the painful moments you see this is how it applies and a Benefit to me today Yeah That had to happen as painful as that was like me getting injured and you going through this read a dad all these different things, it had to happen for us to be where we're at today.

50:31But we had to make meaning of it and sense of it and alchemize it into something good. Absolutely. Absolutely. Speaking of alchemizing to something good, you took all this wisdom and experience and passion and hunger to build a business, to make money and to kind of run away from the pain by saying, I'm going to be financially free, so I'm never broke again. You've used that pain into financial freedom. But did you ever have a moment where your self-worth or your identity was tied to money? Absolutely. And what happens when we tie our self-worth to our net worth? And how do we not make sure that when our bank account goes up or down, our identity and our personal belief in self doesn't go up and down as well?

51:16It might be impossible. Okay. Tell me more. So I'm just like, I don't want to answer honestly today. That's another thing over time, it slowly fades away. I'm in a phase of my life, but I want to tell you, if you asked me that question. 10, 15 years ago. No, five years ago. Really? Like if you would have lost a little bit of money one year than the year before, and it wouldn't have been down, would it affect your self-worth? It does. It does. And it will. Why is that though? Why is that for, is it because money is energy and it's like. Probably not for everyone. But for me, I ran away from not having money and retiring your parents and taking care of people and all the things that you do.

51:59And then the thought of going, here's the words that I believe. Never said these out loud, the thought of going backwards. Like, what if I don't have the freedom? What if I had to tell my mom I can't send you that check? What if we go away each summer and we spend three weeks on the beach? What if I can't take my kids there and make those memories? So I would say some of it is self-worth, but it's, again, going upstream. What's it attached to? I won't have, and I think this is a really big one. I won't... This is mine, so this is a little therapy for Dean today. Yeah, that's great. I love it. Mine would be I'm not in control of my decisions.

52:35If I don't have the money, I can't maybe take my kids out of school. I can't... I might have to work late and miss the big baseball game. I might have to work late, or I might have to work through the summer and not spend three weeks with the kids It's been everything since they were born. So for me, it's going backwards and not have choices. To this day, if you said, you're going to go backwards and I got to take some of your choices away, it would still ding my core. But I mean, okay, I get emotionally if you lose some money, right? Let's say 10 % of your money goes away for whatever reason.

53:09The business goes down or something happens or I don't know. You talking broke? Not broke, but just some of it goes away, right? right but you still you know but analytically you see your numbers and you still have tons of money to be retired for the next 30 years it still hits you really it still hits you and and over time I promise you or anybody listening right now in a decade you'll laugh at it and go hey am I okay with that because I like my lifestyle is worth more right in ten years from now five years from now you might have a three-year-old and you go I'm used to making this in this quality life right so when you make less but I would take a 25 % cut in that pay because my significance of being a dad is exponential to that money.

53:53And that's how it trades off. I would say pre-kids, right? When it's just you, it is a hard one. And I'm not putting this on you. I'm not even saying you're answering this question for you. It does because we live in this and we do live in this world. It's like we feel like we're measured on the success that we've had. Right. And all of a sudden, if you're going backwards a little, it's like, am I the man I said I am? Am I really good at my interviews? Am I really good at marketing? Am I really good at doing this thing? And all that stuff comes into the question. All I would say is sit with it and just do the thing we talked about around money.

54:32It's like, is that true? Like I see your life. I'm not, this is probably not about you. I know you're doing amazing, but I see you so much richer today than when I first met you. Yeah. So much richer. I don't care if you were making 10 times the money then you are a richer man. You are in like the love you give, the energy you give off, the every conversation I have with you, the personal work that you do. I sent you a nice audio two weeks ago about something you did. I was like, I'm so freaking proud of you. In my eyes, you might not see it. I'm using you as an example. I know this for other people, but you might say, oh, I made a little bit less this year than last year and from the outside i'm like is that dude rich but it takes time and and i just would say when you feel that way really question it like don't just let it sit don't just feel it or you know because you'll be in a conversation i know what it's like when i thought i was doing well doing 10 million dollars a year and i'm like i came from nothing i'm doing a trailer park i'm doing 10 million dollars in gross revenue a year i get to keep a million of that for me or two I'm rich.

55:36I'm doing amazing. And then I go sit with somebody who's doing 100 million. And it feels like they got it systemized. And they're going to get on their plane. And they look like they work way less than me. They're relaxed. And they're going to go, they're flying off to - They're golfing every day. And they're flying off to Italy to spend time on the Amalfi Coast. And I'm like, oh my God, I'm such a loser. I like, it's all perspective, right? And how do we not compare ourselves to others when around money conversations? Can I tell you that - Friends, family, colleagues who might be making more.

56:06How do you not say, I'm worse than them? Yeah, no, it's just real conversation, right? I know, that's why I like this. It's just real conversation. And the fact of the matter is there's only really one way to do it, is you've got to look backwards. You have to adapt the culture of progress, right? Not a culture of comparison. Oh, man. And that's not an easy one, but it's true. Because if you look back at where you were, if I look back at where we were, we grew like rockets. Yes. we're not supposed to be here like if someone I barely got out of high school didn't go to college had dyslexia graduate high school with nine cents in my pocket and started working on cars what statistical yeah mathematical percentage would you give that kid to be able to and I'm sent blue you point zero zero one percent yeah point zero zero one percent like if someone gave you like I'm gonna retire my mom and I'm gonna do all these things somebody be like, oh, that's so cute.

57:02Go work on your collision, you know, go pound another fender. Right? So when I look back at that kid who was just dying to make a thousand bucks a week so I could take care of my mom and do that, man, I'm a rocket ship. But if I compare myself in two weeks when I see Richard Branson and go, wow, he's a billionaire. Oh, right. So culture of progress versus a culture of comparison. Yeah. There's so many more questions. It takes time. It takes time. But just know, here's what I love. You're asking the right questions for everybody listening today. Because wherever you are on this scale and the spectrum, know that when you stay engaged in personal development, when you ask the right questions, when you question your beliefs, when you go upstream and say, is that true?

57:47Is that a fact or is that just a belief I have around the fact? And where did I get that? And how would I feel if I shifted that? And what if I created new beliefs? And what if I, you just, it's not something you do when you listen to a great podcast or read a great book or go to a Tony Robbins event. It's something you got to do all the time. And then slowly it becomes a part of your life. Yes. I wish, like I've done the work and be like, I feel the best in my life. I'm ripped at 45. I feel great. And then I forget and I slack off. And three years later I wake up and go, oh, I feel like shit.

58:18Like, you got to stay. It's like going to the gym. You got to go all the time. Consistent repetition. It's interesting because I was just with yesterday, I was just with the number one pickleball player in the world where pickleball is 40 million people around the world play this sport. It's like this rising sport. And I was playing against the number one player in the world yesterday. Oh, that's so cool. We were just doing a practice, but I couldn't score one point on him, right? And I'm like an athlete, but it was so frustrating. Two hours with this guy. Not one point? Not one point. Now, I got, I eventually got one point, but it was like he made a mistake.

58:52You know, it's like, that was why, okay, I got like a point or two, but, and, and at the end, we'd do a sauna, we'd do a cold plunge, because he just finished a tournament where he won, he's the number one player in the world. That's amazing. In singles, in doubles, and in mixed doubles. Number one in all three categories in the world. 25-year-olds, his Ben Johns. And I said, what is the one thing that it takes for you to be number one in the world consistently? And he said, consistent repetition. He's like, most people just don't want to keep showing up every day and doing practice for four or five hours a day, doing the recovery and the prevention stuff.

59:27Like it's just, I've been putting in the reps for eight years in the sport and I keep putting in the reps. Kind of going back to what Tony, you know, he mentioned Tony's like 45 plus years in and he keeps doing the reps and he gets better and better. It's interesting there. I want to ask you a couple more questions before I transition into where people can And listen, and who are watching now, who I think if they're trying to figure out ways to generate more revenue for themselves, if they're trying to figure out ways to use their art, their talent, their passion, and what they can do, I want to talk about that in a minute.

59:57But I've got a couple of questions before we address that. And I wanted to ask you about the three habits that you think keep people broke. A lot of people, they work really hard. They still kind of have, they're still kind of broke or they're struggling and they stay in debt. What would you say are those three habits that keep people stuck financially or feeling broke? I would say not identifying habits that don't serve them. Right? You know, I wrote a book on habits. So that kind of, you know, that's my glasses, right? Sometimes if you have a hammer, you only see a nail. For me though, if I look back at people in my life, my family, others, they didn't realize that they had habits that actually pulled them away.

1:00:41The habit could be waking up in the morning. and I look at everything as a habit. It could be waking up in the morning and watching your news, no matter where you get your news from, right? Never in my life have I ever watched the news and felt empowered, right? So you could have a habit of waking up and watching the news. It puts you in a reactive space, in a defensive space, and you're never innovating. You're never creating. Yes. Right? So I would look for habits. Like in the morning, you could wake up and just say two or three sentences of gratitude. You could get out of bed, drink a green drink, and take a walk.

1:01:11or you could get up, click on the news, grab your phone, look at your emails and texts, find the bad one that puts you in a bad mood and go eat, have coffee and a donut. Now, I'm not knocking you one, but they're both habits. Yes. One habit makes you feel, I believe you're more on offense. Like, hey, I fed my body. I took a walk. I'm grateful to God. I prayed or whatever it is I do. Another one's like, ah, that third email for the same thing. And you believe the trials that are going on, the election that's going on. same morning same thing two completely different experiences one says bring the day I got it the other one says what do I have to fight today yes right that's a habit to me so that's the first one kind of identifying them yeah number number two is and I've never shared these so I'm just winging them yep is stop making the thought of making money a mystery right like how do they do it how do they get rich?

1:02:09Dig under the hood. Like find somebody in something that lights you up, right? Don't, don't just look for making money for the sense of money. Find something that if you like interior design, if you like courses, if you like doing podcasts, find somebody who's doing it well and making money and learn everything they're doing because it's not a mystery. There are blueprints everywhere, right? And I think sometimes we're just like, I'd like to make more money, but how would you like to make more money doing something you hated every day, right? Would So I think that's the third one. And the fourth one I would say is this crazy outside world, I believe, is a magnifying glass.

1:02:49If you have uncertainty, it will 10 times it. You'll find uncertainty. Yes. So in times like this, we have two options. I'm just a choice. We could see obstacles or opportunity. And I would try to train my brain that every time you see an obstacle, ah, this is happening, I'd say, what is the opportunity in this? What is the opportunity in this? So if I had more time, I probably would have fallen on, but I would see opportunity over obstacles. I would try to focus on what you have, not what you lost. And those things sound like, oh yeah, but how do I, you know, but those things are the foundational.

1:03:25If I had to add a four, find an emerging market. don't right i know this is a simple analogy but you wouldn't want to invest in taxi cabs when there's uber right but so many people do that they they they go into something that was second secondary like find something that's emerging meet the world where it's going not where it was right what is wayne gretzky's great quote yeah go to where the uh the puck is going skate to where the puck is going do your research look at ai model of the people look where the world's going and get there before other people yeah that's cool that's what i did with podcasting I know you did.

1:03:5611 years ago. I feel like this maybe could be a thing. And it may not always work out for you, but be willing to invest it and take the time in it. I like that. Five years ago, I've been on a lot of amazing trips in my life. I feel blessed to have traveled the world and just done so many different things in my life. But five years ago, I went on a trip with you and Tony Robbins in Fiji with about 20 of us for a week. and during this time, I remember Tony saying something and maybe it's you and Tony at the same time saying like, winter is coming. I remember hearing this five years ago. This was right before the pandemic kind of hit.

1:04:32Maybe it was like four and a half years ago. And he said, winter is coming and you backed it with, make sure you're really innovating your gifts and talents and not just protecting yourself, but progressing yourself and putting yourself out there so you can feel more abundant in your life as opposed to feeling scarce and feeling like you have to just hunker down and wait for winter to pass and you and tony have done something every year where you teach and educate people for free in a big live experience online on how to optimize the skills and talents and knowledge they have in order to earn some extra income launch their business and many other things in this creator economy i'm curious can you share and you have this coming up as well yeah but a million people show up live for this around the world can you share what people can learn if they're just like I don't really know what to do with my career or the opportunities I have or how to make some extra income great question how they what they're gonna learn from this experience you have with them this live online event that's free and what they can start doing now to prepare for that yeah Yeah.

1:05:41So I would start with the first word of investigate. If you have a business that's not as profitable as you'd like it to be, come investigate. And I'll give you the answer in a minute here. If you are in a career that is just, it's served for a certain time in your life, but it's not fulfilling anymore. In fact, you despise it. Come investigate. And if you're that person that knows your inside, like your inner entrepreneur is dying to come out, but you're not sure where to start, come investigate. And that's all I say. In life, we have to look at these different paths. Here's what I think. We're calling the event, The Game Has Changed, and it's time for the new playbook, right?

1:06:22But what does that mean, The Game Has Changed? I think COVID gave us a byproduct, gave a lot of byproducts, but one byproduct I think it did is made people realize, I think people used to say, I'm either gonna I can get this career it might not serve my soul but it'll take care of my family Right, or I can be the crazy entrepreneur and maybe it'll work out. Right. I think where the game has changed And I'll lose my health and my relationships in the place Right where I think it's changed is in what Tony and I love to share and it's the industry we're in He's been in 45 years. I've been in almost 30 right in the industry of our life experience is the greatest asset that we own right?

1:07:03And I'll talk more about that in a minute. But where the game has changed high level is that you don't have to separate those two anymore. I like the term life work integration. Yes. Not balanced. Not balanced. It never balances. Has it ever balanced for you? Right. But when you can go home and your work is okay to bring with you because it's a part of your soul and you love it. For me, having the opportunity to take a life experience, a career skill, a passion you have, and learn how to extract it and package it into a product or an asset and be able to give it to somebody. And you get to shorten their distance from where they are to where they want to be.

1:07:39You have a business, you have a career skill, you know how to sell better, do hair better, or you went through a divorce and you're on the other side and you're happy, or you lost yourself, or you lost the weight, or you do yoga, or any other thing that you do so well. My physical therapist, because I got a torn ACL. I'm working with him twice a week where I went skiing, tore my ACL. Oh, it's so annoying. Last year too, man. So annoying. But I'm working with him twice a week and I'm watching this guy's got his own business, but he's in the time and effort community. I said, do you have any course or training I could do when you're not with me?

1:08:05He's like, no. So I got him right now. He's extracting his life experience. He's building the course. I can't wait to buy it from him. Right? Every single person on this planet has a life experience that is valuable when you know how to extract it. So Tony and I are great at it. Right? And the reason we can't, we love to share it each year is because just most people don't know how to turn that into something of value. And that's what we share over three years. How do you identify what it is? Who would want it? How do you name it? How do you price it? How do you deliver it with passion that you have fun with and whatever delivery system you want?

1:08:36How do you get people to say yes without feeling like a salesperson? So we get to do that. And it's turned into a movement. I mean, you were a part of it day one. You were a part of the first one we did as a friend. And now it's this millions of people around the world have been part of it. We're in over 120 countries. And people are realizing I could do something I love. I can impact others. I can fall in love with it. And there's no glass ceiling, right? I'm not saying get rich overnight for doing nothing. That's not Tony and I. And the second part of the game has changed. The way we used to teach this is you had to figure it all out.

1:09:06Now we have the opportunity to use AI, especially AI that thinks like Tony and I do, to exponentially get you off the blank page. So I heard somebody say AI won't take your job. Someone who understands how to use it will, right? I thought that was a great analogy. So we want to show people how they could shorten the distance of starting your own thing, how they could build confidence with AI, not be scared of it, and how to do this in a time when it's exponentially growing. I mean, the business when I started 30 years ago was a tiny little niche, as you can imagine. When Tony started 40 plus years ago, tiny.

1:09:40Now it's a billion dollar a day industry and it's being fueled by regular people. A billion dollars a day? A day. Wow. Yep. They predicted it'll be a trillion dollars a year. What is this industry called? You could call it the knowledge industry, the self-education industry. It's someone who builds a community or creates a course or has a weekend workshop or does a monthly Zoom call or does a coaching call or writes a book, starts a podcast. I mean, you are, your whole business, you're in the information business. You interview amazing people. Some of my favorite guests ever, people you've had on.

1:10:16And we all tune into that because of information and sponsors pay you and other people pay you because you're bringing information, right? I'm going to give you one more story. If you have a business right now, if you have a business right now and you don't have a line item on your profit and loss statement that's an information product you're missing out right i was joking we're at dinner i'm telling us one quick story just so so i believe if you want to start a business there is no better time to start it so i'm just going to pre-frame this and why not create an asset that you own already that you don't have to warehouse you don't have to store you don't have to pay for it it's got extreme value you get to impact others there's no glass ceiling that's your information so number one if you're going to start something come investigate.

1:10:58You have three days for free, about three hours a day. Tony and I are going to hands down deliver you all the time of your life, right? So that's number one, if you want to start something. If you've been dabbling in this, if you're a coach and you don't know how to get to that next level, we'll show you how to do that. Third though, the third group that I think is a must is if you own a business. I were at dinner the other night with my wife and I was sitting with a great couple and they were saying, well, what do you mean every business should have this? I said, take my wife. My wife, she owns salons, right?

1:11:27She owns Extension Bar in Phoenix. She was voted the top hairstylist eight out of 10 years when I met her, right? Amazing. You know my wife. So I said, take my wife, for example. All the girls that work in her salon, when they're done, they offer shampoo on the wall, right? I said, babe, what is it? 15, 20 bucks? Yeah, whatever. You make a couple bucks on it? I said, yes. They said, okay, great. I said, what if my wife, who went through Propecia and lost her hair at one time, my wife has a daily routine on what she eats, how she eats, what she puts on her hair. Her hair is beautiful. It's shiny.

1:11:56It grew back. I said, what if my wife created a course that women at home could make their hair look healthier, younger, shinier, help with Propecia, eat better, be healthier? I said, and at the end of every session, instead of saying, do you want a bottle of shampoo? Say, hey, our founder, Lisa Graziosi, created a course on how to do these five things at home on how to have healthier, shinier hair. Would you like me to add that for 37 bucks? I said, you sell the same amount. It costs no money. delivers massive value the girls could make more commission and my wife elbow me she's like why didn't you tell my wife literally wants to do it right now right well my whole point is every business if you're a real estate investor if you're in yoga if you're a physical therapist it doesn't matter if you're a mortgage broker if you don't have a information product to either enhance who you are in your reputation or to actually sell it you're missing out so we're gonna share that as well it's beautiful and so it's a free event it's line is three days you and Tony Robbins live teaching each day if they go to Dean and Tony live dot-com slash Lewis that will send them to a landing page where they can opt in for absolutely and give them access to these three days yeah and it's not kind of free it's completely free yes there's no catch it's an amazing experience yeah and a million people register every year every year it's crazy yeah so it's amazing I mean I've been there many times and seen it and I know the stuff you're telling me behind the scenes what's gonna happen this year is going to be bigger and better.

1:13:19That's how we call it the game of change. We're going to blow everybody's mind. I know we've done it five years in a row. If you've been to any of them, this will be unlike anything you've ever saw. Because things have shifted so much. I mean, there's been more shift. This last year has been crazy. There's been more shift in the last 12 months than I would, Tony and I agree, we think the last 20 years. Wow. Right? Like, you know, when I started, I had to walk uphill both ways in the snow. You know what I mean? No, but I had to build a product. I had to put it in a warehouse. I had to do an infomercial because there was no internet.

1:13:46Like, you know, you're in a quarter of a million bucks to see if you could sell a product. Phone sales rooms, you got to do the shipping, the fulfillment, all this stuff. Crazy stuff, right? But the last year, the way technology has advanced, the way AI has advanced, and listen, Tony and I haven't just been doing this for 70 plus years between the two of us. We still do the biggest events, the biggest trainings in the history of the world. There's nobody that does million person events, right? The one we did in McConaughey, we had two and a half million people show up on day one, right? So we're one step ahead.

1:14:12I'm just being honest. Like if you're dabbling in this, we're one step ahead. And we want to show everybody how to get one step ahead. DeanAntonyLive.com slash Lewis. Make sure you guys go there, register and sign up. And while you're watching it live, let me know the biggest takeaway. Tag me, tag Dean on social media. Let us know the biggest takeaway as you're watching it live. And take action on whatever you're learning. That's the key. Investigate and then take action. You're all over social media. You know, DeanGraciosi.com. Dean Graziosi on social media but this is the main thing I want to send people to and if for whatever reason they're watching this and the event is over at that time hopefully that link will send them to a place where they can opt in to either see a PDF or a replay at some point or something else in the future so make sure you just register for whatever you see there people might watch this in six months so make sure you go there and deanandtonielive.com slash Lewis to get more information and I'm sure there's going to be a lot of value there I wanted to ask you a couple of final questions, but Dean, this has been amazing.

1:15:13I'm going to acknowledge you before I ask the final questions for your consistent growth. Personally, the, the leader you are as a man, how you continue to evolve, how you have this beautiful family. I know it hasn't always been perfect in your life, but you keep evolving and you keep giving. So I want to acknowledge you for, you know, you flew out here for the day to be on this. You're going to help me and my team with some strategy stuff. So I acknowledge you for the constant journey you're on. And also, you reach out to people you care about when you see something in their life that matters.

1:15:42And so you've done that for me many times, and I'm just grateful and appreciative of you. I feel the same way about you, bro. Your leadership and your friendship. So I appreciate you for everything. And the wisdom you've given today. I feel like the stuff you shared today, I've never heard you share. I haven't. This is it. This is not on any other place anywhere. I know. And I love it. I love that. And I think you're doing something on money in the coming future, aren't you? I can't wait. I can't wait. I'm excited. I can't wait. I think I asked you this question before, but it was what, four or five years ago last time you were on.

1:16:09Yeah. This is called the three truths. You may not remember this. I don't, so... It's a hypothetical question. Okay. Imagine you get to live as long as you want. Okay. You're a hundred something years old, and AI and science extends our lives by however many years, and you get to live the exact life you imagined from this moment until the last day. You get to create anything you want to create. You see your kids grow up and be successful and happy and great grandkids all the different things But for whatever reason on this hypothetical scenario on the last day of your life You have to take everything with you the content the businesses This podcast the books we don't have access to it in this world anymore hypothetically It goes somewhere else But on your last day you get to leave behind three lessons to the world where we would get to keep these three I call them truths.

1:17:00What would be those three truths for you on your final day? I cannot remember that question. Wow. Great question. I think three truths are is nothing is permanent. Nothing is permanent. The worst day of your life, it will change. The best day of your life, it will fade. I think so many times in my life when things went sideways, went wrong, moved into my dad, something happened at 18, lost my first business in my 20s, it wasn't working out. I just, I felt hopeless and down and I wish, at an earlier age I would have realized it's part of it, it's not permanent. It's just part of the process. So number one.

1:17:42Number two, I have to go back to the thing I said that the story, our lives are nothing more than the stories we tell ourselves, right? You have to check the core belief. I mean, I probably learned that from Tony Robbins 27 years ago. So I don't want to act like that's new and revolutionary, but I live by that. Whenever something is wrong, I call it, I go upstream and go, what is the belief I have to have to feel this crappy or feel this offer, feel this stress?

1:18:13I think the last one, and this might sound too cliche, is dream way bigger than you think. Dream way bigger. It is the same amount of work to do something 10 times the size to do this one time. It's the same stress. It's the same worry. It's the same fall. You might as well aim bigger. That's beautiful. Final question, what's your definition of greatness? Nonstop evolution. Growing. There you go. Dean, appreciate you, man. Thanks for being here. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links.

1:18:55And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I wanna remind you, if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.