The Mindset That Took A Shark from Poverty to Millions

22 Aug 2025 · 1 h 14 min

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Podcast Summary: The School of Greatness - Episode: The Mindset That Took A Shark from Poverty to Millions

Episode Overview In this episode of *The School of Greatness*, host Lewis Howes interviews Robert Herjavec, a prominent entrepreneur and investor best known for his role on *Shark Tank*. The episode delves into Robert's inspiring journey from living in poverty to creating successful billion-dollar companies, highlighting the mindset shifts that enabled his transformation.

Key Themes

  • Mindset Transformation: The episode emphasizes the crucial difference between a poverty mindset and an abundance mindset.
  • The Importance of Learning: Robert shares insights on valuing education and learning from mentors.
  • Passion vs. Obsession: A discussion on why obsession may be necessary for sustained long-term success.
  • The Role of Community: Real growth occurs in supportive environments where individuals strive to uplift each other.

Notable Insights

  1. Poverty Mindset vs. Abundance Mindset
  2. Poverty Mindset: Defined as believing you are poor due to external circumstances, leading to a sense of helplessness.
  3. Abundance Mindset: Recognizing your situation as temporary and believing in the potential for growth and success.
  1. The Power of Learning
  2. Robert stresses that the best learners are those who are willing to pay for education and mentorship, shifting the traditional view of "being paid to learn."
  3. His personal journey illustrated this when he learned that he could gain immense value from mentors without being compensated.
  1. Obsession as a Key Ingredient
  2. Robert believes that pure passion is often not enough; a deep obsession with one's craft is necessary for truly exceptional success.
  1. Hard Work vs. Smart Work
  2. Hard work is essential but does not guarantee financial success. True wealth comes from understanding value creation and working smartly.
  3. Robert reflects on the fact that his father's hard work did not translate into wealth, highlighting the need for smart strategies alongside effort.
  1. Mindset Shifts for Wealth
  2. Robert outlines three mindset shifts that billionaires often use to achieve exponential growth:
  3. Obsession with a specific skill set.
  4. Curiosity in learning and problem-solving.
  5. Discipline in maintaining focus on business goals.

Personal Insights from Robert Herjavec

  • Childhood Poverty: Robert shares his experience of growing up in a poor immigrant family and the joy he found even in difficult circumstances.
  • Lessons from Failure: He reflects on moments of struggle, including his 2014 mental health challenges, which led him to rediscover his faith and joy through acts of service.
  • Definition of Greatness: Robert defines greatness as the fulfillment of potential and emphasizes the importance of joy and empowerment in life.

Final Thoughts Robert's story is a powerful reminder that personal and financial success often requires deep introspection, a willingness to learn, and a commitment to continual growth. He encourages listeners to embrace their potential, find joy in their journeys, and connect with others to foster growth.

Call to Action Lewis Howes encourages listeners to share the episode with someone who might benefit from the insights shared, emphasizing the importance of community and support in achieving greatness.

Links and Resources

  • Robert Herjavec's Books:
  • [Driven: How to Succeed in Business and in Life](https://amzn.to/3HHInUr)
  • [The Will To Win: Leading, Competing, Succeeding](https://amzn.to/3HlRBpz)
  • [You Don't Have to Be a Shark: Creating Your Own Success](https://amzn.to/3UAaGav)
  • Follow Robert on Social Media: [YouTube Channel](https://www.youtube.com/@robert-herjavec)
  • Lewis Howes' Book: [Make Money Easy](https://lewishowes.com/money)

For more insights and to listen to the episode, visit [The School of Greatness](https://lewishowes.com/1814).

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Transcript

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0:00There is one main thing that is blocking you from reaching your full potential. And it's all because you're trying to do everything alone. And that's a big problem because real growth happens when you build a community, when you're in a room full of people who want to see you thrive, who support you becoming your best self. And if that's something you're looking for, then make sure to join me at the Summit of Greatness live at the iconic Dolby Theater in Los Angeles, down in Hollywood, September 12th and 13th. because this year is a powerful lineup of incredible speakers and performers like Gabby Bernstein, like Dr.

0:38Tara Swart, like Brenda Bouchard, Amy Purdy, and so many more inspiring surprise guests. You'll experience a couple days of transformation and inspiration and deep connection with the community that actually gets you and wants to see you thrive. Tickets are selling fast, so go to lewishowes.com slash tickets right now to get your seats. Bring your friends and family. And I can't wait to see you there at the Summit of Greatness very soon. Welcome back, my friend, to the School of Greatness. If you are like me and you love business and entrepreneurship, if you love how to turn creative ideas in your mind into a reality, into the physical world, to be of service to other people, then this is going to be the episode for you.

1:23And for years, years, I have been watching a show called Shark Tank. And we've interviewed many of the sharks on this podcast over the years, some of my friends who we've had on here, who have helped invest in small entrepreneurs and business owners for years on Shark Tank, and also just inspired people through educating and informing them how to really grow a business. And today I get to interview Robert Herjavec, who I've always been inspired by. He's kind of like one of the nicest sharks, it seems like, on Shark Tank. and I've always been inspired by his insight and his generosity. And he is a powerful business leader, entrepreneur, and today we're talking about how to explore the deeper dimensions of building wealth and living a life of purpose.

2:13He's going to share intimate details about his journey, including a powerful story on how hitting rock bottom led him to rediscover his faith and joy. There are so many moments where Robert had to pause and think and really reflect about the questions and the conversation we were talking about because he hadn't been asked some of these questions ever. So it was fun to have this conversation with him where a lot of these individuals who are on TV or doing a lot of interviews usually get asked the same questions. But as you guys know, I like to go off script a lot and ask things that I'm feeling based on how someone's energy is, how their heart is, and how our connection is before the interview actually starts.

2:56And he reveals game-changing insights about the difference between hard work and smart work, why real wealth requires more than just passion, and how to maintain joy while pursuing ambitious goals. He shared so many cool stories right off the bat that I think you're really going to love. So make sure to take notes, share this with one friend, just copy and paste the link on Apple or Spotify and share it with a friend. And again, big thank you to everyone who is just showing up for yourselves as well. During these episodes, taking this information in, diving in deep, sharing with your friends, I appreciate you.

3:34I am grateful for you and you deserve great things in your life. Without further ado, let's dive into this episode with Robert Herjavec. Welcome back, everyone, in the School of Greatness. I'm very excited about our guest. We have the inspiring Robert Herjavec in the house. So good to see you, sir. Thank you for having me. Welcome. I've watched you for, I guess, 15 years now on Shark Tank or 15 plus years. 17. 17 years on Shark Tank. We have many mutual friends that you're buddies with that I've had on the show as well. and you just have an inspiring story and inspiring life and I'm glad we got to connect a little bit before this because you've been inspiring young and old entrepreneurs for many years to learn about how to grow their business how to launch a product how to package and position their product and I mean your story is pretty fascinating because you you're an immigrant you're an immigrant family I think you came to Canada when you were eight but you didn't have anything your dad didn't have any money.

4:36You guys were living in extreme poverty. So how do you learn to go from, I guess, a poverty situation and turn it into an abundance mindset? Like when does that learn, switch for you of like, we're in poverty, whether you knew it or not, but you had a poverty mindset or maybe you didn't, but you're in experiencing poverty. When does that switch on to abundance of wealth mindset? It's a great question. And that's a great question. Somebody Somebody asked me yesterday because they knew my story. I went for a medical and the nurse was like, oh my God, I read about your story and you came to Canada with nothing, blah, blah, blah.

5:13It must have been so hard. And the truth is it wasn't. I mean, it was my mom and dad escaping from a country, coming to Canada on a boat with one suitcase and I'm the only child. Wow. So for them, absolutely, horrifically hard. didn't speak the language had no money my dad was in jail could never go back the whole nine yards wow comes to a country doesn't know anybody doesn't speak the language now i'm eight years old first time on a boat like it's an adventure it's an adventure it just been poverty wasn't my mindset and i think that's a big difference i think people that are born into poverty or encompassed in poverty it's harder to get out of my mindset was joy really so I grew up on a small village with my grandma like the traditional vision of poverty with dirt floors we didn't have a phone like it was one of those like it was a village there was one phone but if you want to get a hold my grandmother you called the guy with the phone and he came on like but I didn't know we were poor because everybody around me lived like we lived.

6:34In joy. Oh, I mean, everyone around you lived the same. The same. So it wasn't you were rich, I was poor. We all lived in a little dirt floor, outhouse. It was fine. But as a child, we had animals and it was joy. I didn't realize that we were poor until we came to Canada. and when I went to school I remember this so clearly like I don't remember the journey I don't remember any of it my mom thinks I blocked it all out but I remember the first day of school and kids picking on me and making fun of me and telling me I'm a poor immigrant. Wow first day of school first day of school because you know you don't speak English either at this point right and there was no English classes so they just threw you in and that must have been kind of terrifying also of life terrifying i don't know what's his teacher saying don't know anything saying yeah and i came from environment where i was really a lot of fun my dad was the youngest of 15 tons of cousins and i go into an environment where i literally don't speak the language and and kids are making fun of me i really don't know why they're making fun so i learned poverty and i learned poor as a situation so I never thought I was poor I just thought the situation we were in is poor and I know it's a very subtle difference but I think you learn your mindset and I think poverty is a learned mindset and I think abundance is a learned mindset I didn't learn a wealth mindset until later on.

8:21And I always think if I would have learned an abundance mindset sooner, I would be much wealthier today. Wow. So what is a poverty or poor mindset versus a wealth or abundance mindset? What do they both encompass? The beginning for me is a poverty mindset is when you believe you're poor or you believe that you are the cause of the situation you're in or you believe that external circumstances have made you what you are. I never believed I was poor. I just believed our current situation was poor. Really? So I just I got to a point where I don't want to be in that situation anymore. But there was nothing wrong with me.

9:12my mom loved me I was a good human being I just had to get out of this situation so how do you learn then to get out of a situation of I guess poverty or not having a lot how do you learn this is it a skill is it a shift of energy is it a shift in thinking that allows you to get out of that situation is it a shift of I need to act in a different way I need to become something different in order to create abundance what does that shift look like yeah that's a great question too i think and how old were you when you were like okay i'm not poor personally but i'm in an environment that isn't thriving probably around 12 okay because it was such a crappy environment and we we had no money and at that point i'd been poor in my mind for four years and we constantly moved schools so you know when you're an immigrant you make a little bit of money you live in a crappy apartment you make a little bit of money you live in a better apartment and so on so by 12 i'd gone to like three different high schools and my dad worked unbelievable amount of hours like two shifts and manual labor i'm assuming yeah a contractor Collar, factory, swept floors.

10:37I mean, eventually he became a millwright, taught it himself. Somebody gave him an opportunity. And, you know, they paid off their house, which was, you know, the immigrant dream. But I think at 12, I'd been living like that for four years. And we went to a better high school. And every time we went to a better school, the kids around me had more. The richer. Yeah. You're like, I've got a little more, but they've got a lot more. So I'd be in this high school, and we'd make a little bit of money, and I was poor, but the other kids weren't that much better off. And then we moved to a better house, and now the kids were way better off.

11:23And I was just like, wow, I'm never going to get out of this cycle. how do you get out of this cycle and i think do you feel like you've gotten out of that cycle at this season of your life because now as you start to generate wealth you're around people that have million dollars then hundred million dollars then billion then billions and you're like is it do you find yourselves kind of still in that at some time very very true you know there's an what's the saying you are the net result of five people you hang out with and i think it's really true. I think that you are, it's very, very, very rare and hard to raise yourself up on your own.

12:07I think if your environment, your parents, your friends are constantly pulling you back, it's hard to keep going. Like you think, I think back and I think none of my friends I grew up with ever made it. And it would have been so easy to stay there. But I think as you do more and you get more, your circle influence and your friends becomes wider. Right. So when was that switch then for you? You're 12, you start to become aware that, okay, we're moving around, but I'm still in this poor environment compared to everyone else around me. Was it an energy shift, a thinking shift or an action shift that allowed you to say, I'm now creating abundance in my life?

12:55Yeah, that's a great question. For me, it was an energy shift. Now, I've always been pretty high energy, right? So I've always been like, go, go, go, go. What I didn't realize at the time was I was looking for external things to make me better. it took me a long time to realize i can't i can't take external things to make me better until i become better you know i always say show me a small business in trouble and i'll show you an entrepreneur in trouble wow there it's very very difficult to disassociate a lazy unmotivated entrepreneur with a highly successful business and vice versa and that was me at 12 i was just pure energy bouncing off the walls you know like we talked about i want to be a detective i wanted to join the fbi i wanted to be an actor because immigrants think if you're on tv you're rich like i just wanted not to be poor but i didn't know how to be rich interesting and i understand that mindset and it as corny as it sounds it always starts with you it always starts with discipline it starts with habit it starts with learning so what did you start learning to support you from going to poor to abundance mindset uh sales really yeah sales people always think i'm wealthy because i'm really good at computers and i am i'm probably one of the handful the top cyber people in the world but I'm not wealthy because of my knowledge of a task I'm wealthy because of my knowledge of sales and how to get how to sell what I'm doing to other people what was the first lesson you learned in sales or the first sale you ever made in life you can't force somebody to buy something they fundamentally don't need.

15:10And I was very lucky that way because if I would have been taught the used car salesman-y schlocky way, I mean, I was just hungry for knowledge. Like, I would have gone any way. Like, I always think if somebody would have taken me under their wing and they were like a con man, I would have been a con man, right? I was just very lucky. Like you and I talked about it. I got to learn from a guy named Harry Rosen, who was a legend in Canada, owned the biggest men's. And he was just a nice human being. So I went there to buy a suit. And it was like, this is a long time ago, it was like$1 ,200. And you're like, this is crazy.

15:51And I'm like, oh my God, I can't afford$1 ,200. We have more money than I'll make this month, kind of. Wow. and the salesman said to me you know if you work here you get to buy one suit every six months at 50 % off so I was like great so I got a part-time job there and I get a job there and the guy who owns the place called Harry Rosen now it's a multi-billion dollar company but Harry used to teach on Saturdays if he showed up an hour before the store opened he would teach you how to dress that's cool you'll love this so like the guy's a legend it was like even then it was like the biggest shop in Canada and he says show up at 7 30 because there's a store open at 9 and I'll teach you everything you need to know about dressing and how to sell to men and I'm like like I'm so excited.

16:52I leave. It was like a Wednesday. I show up on Saturday. Nobody there. Nobody there. So it's just him and I. Wow. No one else shows up. No one else shows up. So later in the day, I say to my buddy, hey, how come nobody showed up? You know what he says? No one's paying me to show

17:22interesting isn't that interesting your friend my friend yeah unless i'm getting paid unless i'm gonna show up at nine because i get paid at nine yeah i don't i don't get paid interesting i don't get paid what i heard is i don't get paid he said i don't get paid to learn uh-huh and i always thought man i don't need to get paid to learn i'll learn for free i'll pay to learn yeah i'm the best Like I thought I would have paid him to teach me. It was great. Whereas he taught me everything. He taught me everything, how to dress, how to spot someone with money. So I've always been lucky to kind of found that I worked for Warren Avis, who started Avis Rent-A-Car.

18:01Wow. And like I've just been really fortunate to have great role models who are good human beings. I mean those two I guess mentors and people you worked for they both have billion-dollar brands now right multiple billion-dollar brands yes that's kind of rare that when you're in your teens early 20s you you randomly how do you is it a random thing if you just know oh this guy could be something one day that's pretty impressive I just I could have worked anywhere I could have worked anywhere it worked at a local restaurant or the barbershopper that wouldn't have been this mega billion dollar business but you worked for these two jobs.

18:43I think how did I end up there right? Because I think back and I think none of my buddies got a job at a men's club. And so if I think about it what I've always been good at is not lying to myself. I think I've always been brutally honest with myself. like I told you I went on my first sales call I went to see a customer and the customer said to me you dress like crap I've never had an ego for success so if somebody said something to me and there's even an ounce of truth to it I would take it in I would leave my ego at the door so when somebody said to me you dress like crap it wasn't like oh I'm so offended what are they talking about it was like oh do I dress like crap and then you go home and you look in the mirror And you're like, yeah, I dress like crap.

19:37How do I get better? And then I just looked up the best men's store. Wow. So I've always had an ability, I think, to be honest with myself. There's a saying that the biggest lies in life we tell are the ones we tell ourselves. What's been the biggest lie you've been telling yourself lately? that I'm... The biggest lie I've been telling myself lately is that I've made it. I got to a point where I felt like I've kind of made it. And just in the last few months, I've been thinking, hang on a sec. Because you tend to, you know, like I'm older now, I'm 62, and you think, oh, I'm kind of at the end of the road because I know a lot of older people who are super successful and they're kind of in coasting and it begins to affect me.

20:35And I kind of went a few months where I'm like, yeah. And then one day I'm like, hang on a sec. Like age is a number and there's lots of people that can start something at this age and I have more capital than I've ever had. So yeah, I think I can still do it again. Interesting. So you've, the lie you've been telling yourself is you've made it. But what is making it? You know, when have you made it? If someone looks at you or watches this and they're like, if Robert doesn't think he's made it with all the money he has, all the success from multiple industries, from TV to personal brand to social media, everything you touch has blown up.

21:19If he doesn't think he's made it, I have no chance of making it. That's such a great question because you think about that. When you're starting out, you always think, oh, if I had a bigger house. Like, you know, you live here and you drive by Bel Air. Sure. And you think, oh, if I had a house over there, I made it. Or you have a, I don't know, a Corvette. You think, oh, if I had a Ferrari. And you think, oh, if I had a jet. And then you have a jet. And then you think, what if I had a bigger jet? Like when I sold my last company, in my mind I had a G4. And I used to think, I mean this is how shallow it was, I used to think, oh if I had a G6, come on, then I've made it.

22:10Because my G4 or my G5. and so I sold the business and literally within two weeks I bought a G6 and this is a long time ago now I think I don't think in terms of things of making it I think in terms of potential so when I think I haven't made it I don't think I've reached my potential so I don't yeah there There is no car I want to buy or no jet I need to buy or no home I need to buy to fulfill me. What I need is I need to feel like I've drained every part of my potential. I want to feel like when I'm on my deathbed that I say I couldn't have done more. And whatever that is, because I think it's different for everybody.

23:05Yeah. So for me right now, it's really about getting super fit. It's about starting another business. It's just about taking everything I've learned and applying it. You have a series on social media that's about the lessons you've learned from billionaires. And you've been around a lot of billionaires. And people can go on your Instagram and TikTok and YouTube and watch all these videos. I think they're really interesting lessons. But if you could share the top three lessons you've learned from billionaires, what would those three lessons be? Wow. Number one knee-jerk is absolute obstinate obsession about their skill set.

23:45not about the world in general but about that one thing do you know what i mean like it's not all the billionaires i know wouldn't would struggle on jeopardy right general knowledge doesn't get rewarded the interest of specific knowledge and so that's the first thing that comes to mind like i don't know a single billionaire that isn't a world-class expert at a very narrow singular task um i think the second one would be curiosity uh it's it's hard to be abundant if you're not curious right like i love to learn i love to you know how did you start the podcast how did you like i'm fascinated and i think that comes into because uh people of great wealth tend to be problem solvers you know we tend to like problems and i think the third one would be um discipline now discipline is different right like discipline to me is uh fit body fit mind fit business but i have billionaire friends who are slops sloppy right yeah you know they're they don't they eat like crap they're overweight they don't care but they're extremely disciplined about their business like i think the discipline applies to who you are and everybody can be different.

25:29I think those are the three. Here's a question for you that I think a lot of people, because I have a lot of fit people in my audience, a lot of fitness professionals and people in the health and wellness industry who struggle at making money. They're really good at taking care of their health and they're jacked or they're fit or they eat all the right foods, but they haven't unlocked how to create financial abundance so someone is healthy physically emotionally spiritually but financially hasn't cracked that code yet what is missing from them to create that financial abundance it's a great question i think it's the same reason why people who are wealthy aren't fit what is that reason um they look at the superficial easy ways to do it so people that have a lot of well think that they can get fit by taking a drug or surgery or surgery or they look for placebo type band-aids i think anything hard is discipline and habit so people that are super fit have discipline and habit but they're like me when i was a teen they don't know where to apply it You know, interesting story for you.

26:48Years ago, because I've always been a pretty fit guy, so years ago the Army Rangers reached out to me and asked if I'd like to go to the training camp. And you know, I think I'm pretty fit, and so I was like, yeah, rah. Anyway, long story, I went, completely kicked my ass, huge amount of respect for people in the military, the discipline. when it was done i sat down with the guy who ran the training program and they kind of did analysis of over the last couple weeks which you did well which you didn't and i said to him people in the military must be great at business because think about it discipline habit like no one has that more than army rangers yes or most people in the military he said something very interesting which was it's very rare that people in the military do well in business.

27:48Why is that? Why do you think? I think because they're used to be following the rules and taking orders probably and saying, what do I need to do to make sure that my boss is happy and staying in line with the team? That's part of it. And that was my answer. Because you can't break the military mold of how things are done. This is the way it's done. We're not going to change because you have a different opinion about how to run our unit. So I said the same thing. Okay. And that's part of it. But he said there's a bigger reason. Tell me, yeah. And the bigger reason is purpose. People join the military because they have a need to do something greater than themselves.

28:29Think about that. You're willing to lay your life down for our country. Think about that commitment. like that's not a gee do I you know am I kind of into it or not like that is an all-in passionate commitment I am willing to die well for my cause so then they leave the military they get a job in sales and their boss says if you don't make your number we're not going to make it for the quarter and they struggle with that they're void of purpose when you have that great a purpose and that leaves you it's very hard to replace it with a different purpose you would think they could but he said that was the reason wow and so i think it's it's both yeah yeah right like i think people with great wealth don't have a purpose to get fit and people that are super fit really at the core show me somebody's done great things and I'll show you somebody with unbelievable purpose interesting have you ever had a point in your life where you tied your self-worth with your net worth wow yeah probably my 20s really to admit it yeah I was very I was very superficial because my understanding of wealth was very external.

30:04It was everything that I saw other people. So my definition of wealth was how other people spent it, what kind of car they had, what kind of a house I had. Because I never really met anybody who had great wealth. I always say there's superficial wealth, which is you live for the way you think you should. You buy a nicer car, you get a bigger lease, you get a bigger mortgage, because you think those are the things that you need in order to be successful. And I think once you really achieve great success, you begin to realize, I don't actually need another car. I don't need these things to fulfill me.

30:53But yeah, I think in my 20s, I was very... How does someone today not tie their self-worth with their net worth? Maybe they're not making a lot of money right now. How do they not let it affect their identity or their core of who they are and the way they feel about themselves because they're not making$100 ,000 or millions or these things? Well, I think your net worth is not a reflection of your value. Poverty and wealth are situational. So somebody listening to this could be making 50 grand a year, but they're a high power, high value individual. Everybody's at a different stage of their journey.

31:41You just got to believe that you're learning the skill set in order to get there one day and you've got to have a greater purpose in order to get there. So I never thought I was gonna end up where I was. You never thought you'd end up where you are now? Well I never thought I'd end up like I am now but even when I was poor I never thought I'd stay there. got you it's just that the scope of my dreams wasn't big enough my dream in my 20s was to make a thousand dollars for my age so when i'm 50 to make 50 grand to buy a house and pay it off in my lifetime wow and to buy a corvette that was your dream that was my dream that was my like that That was my vision board dream.

32:37That was my knock it out of the ballpark dream. Because we didn't know anybody who had done those things. Wow. How did you begin to expand your mind to shatter that limit? Again, super curious, super honest with myself. so you know when I um when I bought a used Ferrari and I moved into my house I was so proud of those a 1986 Ferrari Testarossa and it was used and there weren't that much money at the time and I brought it over to my garage and I put it in and this was my superficial state so I moved into this neighborhood and I see my neighbor across the street and his name is Richard still friend of mine so I go over and I'm like hey um blah blah blah oh by the way look at my car so he comes over up in the garage and I'm so proud of it I've never been arrogant like like let me show you why I'm better I was just so happy so I show my Ferrari and he's like oh my gosh this that's amazing I love that year he says come to my garage so we go across the street to his garage he opens up the garage and he has two Porsches.

33:55And you know it's those moments in life that something happens, you're ready to learn it but you don't know what you need to learn and then something comes in and those two things fit and it's an aha moment. And I remember it so clearly, he opens the garage, there's two Porsches and I worked my ass off to buy a used Ferrari. it took everything I knew to get that car and and it wasn't like it was one of many I was it was that and I walked across the street and that guy has two and I couldn't fathom how that could happen like I was like how could he do that interesting and so I walked back and I was thinking there's something I need to be better at because the road I'm going I'm never going to get there.

34:50Really? Because you're like I've worked as hard as I can work and this is what I got. Every piece of knowledge, every bit of hard work, every bit of discipline I had got me one Ferrari. Now here's an interesting thing I think everyone needs to pay attention to and and be mindful of what you're about to say. Because I think what you're about to say from this question I ask you is going to break everyone's minds open. Because a lot of people are thinking, I work 15, 18, 20 hour days already. And for years I've been working hard at a job and I'm not getting the exponential growth I like, barely making incremental growth.

35:31And I don't see a way, I can't work any harder to create more wealth for myself. What is the thing that you learned then in that moment about hard work versus creating wealth? Because yes, you need to work hard, but what is the thing that broke you open from saying, I'm going to work a different way that's going to unlock wealth? That's such a great question. My dad worked in a factory his whole life, two shifts. paid off his house in his lifetime super successful guy in his world i will never work a day in my life harder than my dad worked ever that man was the hardest working human being i'd ever come across just because you'll work hard though doesn't mean you'll be rich oh man what it means is you won't be poor and there's a fundamental difference between the blue collar poverty mindset and the wealth abundance mindset and what I learned in that moment is I literally freaking couldn't give more I was sleeping four hours a day I was great at my task.

36:53I was driving my company as hard as I possibly could and it gave me one Ferrari. It's still cool but yeah. Super cool. Nothing wrong with that. You didn't see how you can get more. Yeah and the first part was did I want more? Ah. Did I, was that important to me? And people misunderstand that. They're like oh yeah I'd like more Ferraris. It was never about more Ferraris. It was just about how do I get more? How do I get more value, more worth? How do I get a better life? And so I said, yes, I definitely want more. Why not? Why not me? And so that was the first part. Big lesson for me though is you have to pivot.

37:46Hard work is absolutely foundational, but smart work is pivoting right so what did you learn from going to hard work to smart work to create more financial abundance value what i learned is markets and people will pay for value not for time people will pay you for your knowledge not for how long you've been doing it or the amount of hours you're going to spend on it or those kind of things and what I realized is I wasn't creating enough that really for your customers your clients or for my customers yeah for my customers and for me I wasn't learning enough and it's funny I actually ended up going to a Tony Robbins seminar right which was really eye-opening because I'd never experienced that and I thought I was a pretty motivated high-functioning guy and then I went to a so interesting story how old are you then 26 okay I want to hear the story because I have a similar story and so I write about this Tony Robbins and this is the early Tony Robbins when he was like you know bigger than life and he was coming to Toronto and me and four buddies went to buy tickets.

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39:14Only one of us bought a ticket and showed up. Wow. All my buddies were like, oh, it's a waste of time. So I go there and I bought like the super expensive ticket, right? Like the one front row. And Tony walks in and it's like, And I was like, wow, like I'm high energy? That guy is transformational energy. What I realized was all my energy was internal. I was doing a great job of influencing me, of making me better. I saw Tony and I realized I need to make other people better. So I need to make my employees better. I need to make the people I work with, like I need to make them that. And then I need to bring transformation to my customers.

40:21and what started for me was a outward transformation of my energy before that I was highly motivated on my own but if you met me you wouldn't walk away and said oh my god that guy's like boom after that if you met me you would have said that guy's full of joy and I started I started changing our sales pitch to our customers away from product focus to a subconscious focus. Really? I started thinking about why people buy and not what they're buying. And so many people watching are so focused on product features. Why is my product better? We said those things are important. but until we engage people until we open their minds they're really not going to listen to us so we started in our sales calls why did they say that how did they say it how were they sitting what did you say all those things and none of our competitors like keep in mind we're in a very very technical yeah field and we're out talking to people about how they feel interesting in order to sell them really technical stuff.

41:44Can you give an example what that slogan or line of marketing material might look like or someone's speaking about it to a potential customer? You're not selling tech or cyber technology, right? Or cybersecurity software or tech. What are you then selling? We're selling comfort and we're selling safety. You know, there's a good salespeople sell features great salespeople sell outcomes and really great salespeople sell feelings so we i pivoted our company and i said if the only thing you get out of the sales call is that the customer feels better we've achieved something because that gives you the opportunity for another call.

42:36And you know, I didn't come up with the same, but the saying is people never remember what you say, they remember how you make them feel. And when I sold my first company to AT &T, interesting story. So everything I've learned about business, I learned on my own. I don't have a business degree, I have a degree in classical English literature. So I sold my first company to AT &T for I think 32 million dollars more money than I could have imagined I was a long time ago how old are you then roughly uh 35 34 yeah I mean 32 million for a kid that wanted to make a lot of money 50 grand a lot of money a lot of money so AT &T does the due diligence on the business they hire an external company anyway long story they bring me in and they say to me we have a problem i'm like what's the problem they said well you know we we hired this external company we looked at your systems we looked at the way you do ticketing blah blah blah blah and we measured it with all your customer response and it's not great and so i'm thinking oh my god i'm not going to get the 32 million dollars so i'm scrambling and i'm like hey did you ask those customers if they would buy from me again And they're like, yeah, actually we did.

43:57So they flipped to the last page and they said, 97 % of your customers said they would buy from you again, despite all of these things. And I said, you ask them why? And they said, yes. And they said, two reasons. One, you made them happy. And two, they believed if they had an issue, you would take care of them. Wow. And so you think about how many people are starting a business, how many people have a product. that doesn't emotionally connect with their customers. That's beautiful. Yeah, especially like in a whole tech world, like how can you humanize it or make a feeling come from that type of a product or a service where it may not seem like it's supposed to make it.

44:44It's not even just tech, though. It's like you look at retail today. I just did an interview with Forbes or somebody about this. and the reporter said to me they think retail is dead and I don't think it is I think we're going to see a resurgence in retail but not I don't think people are going to go to the mall to look around you know like oh I'm here what shops are here I think people that depend on location to survive are going to be in trouble but I think brands have an emotional connection like I will drive to a mall to buy Lululemon. I will drive to a mall to buy Canned Goose because those brands speak to me.

45:27So I think it's in everything. I think it's in tech. I think it's in fashion. We see it on Shark Tank. Yeah. There's a few questions. This has been fascinating, Robert. I'm so glad you're opening up. I've got a handful of questions left for you. There's so many things I would like to talk about, there's a few things I want to make sure we get to. One is faith. How much has faith in God or in religion or in the universe played in your life from childhood to now? And how much do you put awareness around your faith and also into what you're going to create for the future of your life? Yeah, great question.

46:18So I've really struggled with my faith in my lifetime. Started out very religious, altar boy for many years, became very cynical about it, became a superficial Christian, meaning I believed in my God and my faith when it was convenient for me. And then went through a horrific time and found my faith again. So kind of left cynical.

47:02believed that I didn't need God or faith or anything else in my life. Believed I was in control of my own destiny. And we are, but there's a greater plan. What was this season of time where you were feeling that was a rough season for you? 2014. I was going through a really, really difficult time. and like I mean like to the point I didn't think the sun would rise again and like suicidal thinking yeah yeah like contemplate suicide came close like it was and you know I mean you know me a little bit now I've always been a happy guy and i've always believed like i was superman wow and i lost it all like i realized i had kryptonite and uh i was just like downward downward downward and uh a good friend of mine john saw me spiraling like like i was a shell of what i was is this emotionally is this like alcohol or drugs or it's just like you know panic attacks is just anxiety depression emotional i was going through a horrible divorce and uh just family stuff and like just horrible and uh john thank god uh he's a priest he said to me um i need you to go somewhere and you have to have faith in me, to trust me to go here.

48:58And so I did. I flew to Seattle on my super fancy plane and got off the plane. And I met one of his friends who was a pastor in Seattle. And he took me to a homeless mission. And I spent the next month or so there. I spent the first couple of weeks at the mission, then I got a hotel, and it was absolutely transformational. Wow. Yeah. Being in service for a month to the homeless in that city. Well, I think the first thing, as horrible as this is going to sound, I felt so sorry for myself that seeing people who were worse off than me was just a bit of a wake-up call. Sure. Of course. Perspective.

49:53Like I'm going there on my jet, have thought about suicide, contemplated suicide, didn't think I had any value left to give in the world flying on my jet sure sure meeting a guy who literally has nothing not nothing because he doesn't know if his life has meaning like literally has nothing and union gospel mission is a christian like you have to go there for a year it's for homeless addicts and so on so i think that was the first thing is like i just like wow these like what am i complaining about kind of thing then the second part of it was just getting back to purpose if you don't love yourself and you feel like you have nothing to give you can't give to anyone else Interesting.

50:55And I was void of me. Going there was a wake-up call and getting back to my faith, getting back to seeing value in me. Like, I went there broken and I left there like, whoo! And people have a funny, because I meet a lot of people with faith who believe in God and other things, and they always think, how can you be so motivated and have so much faith? And people don't understand that faith doesn't mean that you give up control of your life to someone else. Like, I hate when people say that, oh, my life is in God's hands. And I'm like, yeah, but you got to do something. Like, like, I think we were given this opportunity in life and we've got to make the most of it.

51:53And I think that was the greatest thing I got out of that month is just the feeling of back to joy. How does someone learn to know they are valuable? Like you got to a place where you were broken, right? you were broken but you had I don't know hundreds of millions of dollars private jet you had success you had you're on tv you're doing these things that people would dream of having how does someone learn to know that they are valuable whether they have lots of money or don't have lots of money such a great question because you I always think about that like I think Think about how arrogant was I to have all this stuff and feel so sorry for myself.

52:43Why couldn't I have on my own figured that out? Why couldn't I have used some of my wealth to do good? Like how shallow was I to focus on my own misery? It took the misery of others for me to realize that. And I always think how arrogant and shallow is that? But I think it's hard. I think it's really hard to ask for help when you feel you're in control of your own destiny. I think powerful people and strong people have a hard time asking for help. And I just needed help. I mean, it could have been anything. What do you ask God for today? Peace. I mean, I pray for peace. I pray for joy. I just want my family to feel fulfilled.

53:52Right. And I think about, I also think, I was just talking to somebody about this. They said, do you worry about your legacy? And I think, no, because once I'm gone, I'm gone. But what do I want my kids to remember about me? And I want them to remember the joy. And the love. That's I mean, I think that's what every human being wants, love, joy, peace. And I would also add financial success. Because I think those aren't separate. I think if you live in North America, you have to make a certain amount of money to take care of your family. I mean, that's just reality. And that's one of the things I worry about in America in the last few years.

54:47it's become becoming wealthy almost became like a dirty word it's one of the things i love about shark tank is you have six of us self-made relatively nice people right and we show people every week that anybody can do it yeah why do you think so many people tie wealthy people with stingy mean people and why do they you know a lot of people will say you know they want wealth but they're also afraid of wealth because they've seen how some people who are super wealthy maybe treat people poorly or are angry or whatever it might be or stingy not generous with their wealth yeah it's a great question it's like sales if you ask most people about sales they would say to you oh i don't want to be a sales rep because they think used car salesman but i'm sure with your experience the greatest sales people you've met are probably super nice and super helpful right Sales is the ability to help someone, not to get them to buy something they don't need.

55:51And it's the same thing with wealth. Wealth is not the creation or the subjugation. What's the quote I read a long time ago? Power is not the subjugation of the weak. Power is the ability to get the powerful to see your vision. And I think it's true. I think most people that don't have wealth want an easy answer as to why they're not doing it. If you could go back a year before 2014, 10, a decade back, but a year before you're about to go through your darkness, the sadness, the depression, the divorce, the horrible feelings you were feeling. and if you're who you are now and you can speak to that younger version of you 11 years earlier and only gave him three pieces of advice with everything you know he was about to go through what three things would you say to that version of you right before you went through your darkest times uh the sun always rises tomorrow i think i think the reason i went there is you know and not just personally but in business i i tended to have these horrific like oh my gosh if we get this one deal the world will change good or bad so i think that's the first thing i would say is uh the sun always rises like don't make mistakes they'll kill you don't bet at all on one thing kind of thing um i think the second thing i would say is um the world is your oyster like it really like you think about like somebody owns this building and sure they may have inherited it but let's go back to the first like somebody bought this land built this building somebody created it the world is incredible like the things we can do and i think the third thing is you are all powerful you are all powerful there is nothing we cannot achieve if we believe even willing to work hard enough.

58:21That's beautiful. Again, there's a lot of things I'd love to ask you, but I want to be respectful of our time, Robert. I have two final questions for you before I ask them. I want people to follow you on all of our social media and your YouTube because you, in the last few months, have been starting to share these stories that I don't feel like people have been able to see unless they watch Shark Tank. And they edit that stuff down in the 30-second moments, and there's six of you, and so they don't get all of you. but the wisdom you're sharing here I feel like is just scratching the surface about what you've been sharing online so I want people to follow you on YouTube I want people to follow you on Instagram it's your name we'll have it all linked up but how else can we be of service or support to you today no I think this was great I mean I'm a big fan you've had some amazing guests on here appreciate you having me in that yeah same company I think this is great cool this question I ask everyone, there's two final questions.

59:18This one is called the three truths. Imagine you get to live as long as you want to live in this world, but it's your last day eventually in the future. And you get to create and accomplish all of your dreams from this moment until that last day. But on this last day, for whatever reason, hypothetically, you've got to take all of your content with you. So all of your social media content, this interview, your books that you've written it's all gone so no one has access to your information anymore but on the last day you get to leave behind three truths three things you know to be true kind of the three lessons you leave behind for everyone and that's all we would have to remember your content by what would those three truths be for you uh number one my family because they're the they are especially my kids they're the embodiment of I hope they're the embodiment of what I am mmm number two is joy yes without joy there is no life like there there is no misery in you know there is no wealth in misery how many successful people are miserable right and i think you can spike to success but if you don't have joy it fades yeah and how many successful people commit suicide and drugs and alcohol joy is everlasting and i think the The third one is empowerment.

1:00:57I think if you would hope that when you leave, that you've empowered somebody in their life to do something better. It's one of the great things about Shark Tank. Where was I just the other day? and somebody gave me a card and thanked me for being on the show and how much it affected them and their family. And I think, how great is that to be on a show that inspires so many people for 21 years? Millions of people, millions of people. Before I ask the final question, Robert, I want to acknowledge you for the joy you brought today. Thank you. I think there's, you know, I think a lot of people can learn from you, not from the lessons you share, but the energy you bring.

1:01:48And I've heard the word joy and written it down and highlighted it multiple times from this conversation. And for me, that's what I feel like that what you embody is joy. And I believe it's probably one of the main reasons you've been successful in your TV career, in your business career, is because you've brought the joy consistently. Maybe I need to be more miserable because Mark is pretty miserable and he's worth more money than I am. No, I'm joking. But is he living a fulfilled life? Yeah, probably. You're like, dang it. He can wear whatever he wants. But I want to acknowledge you for overcoming the pain and creating great perspective.

1:02:29And I feel like you're living a life of extreme purpose by sharing your knowledge now in a bigger way. I know we talked off camera about how, you know, is it even worth doing this social media stuff? And it's like, I can't really quantify, like, is there money here? You know, is there opportunities for business? But you never know how much of an impact you can make on someone when you share a story. And you are credible at sharing stories, whether it be on TV, here, but also in your social media. And the people will remember the feeling of the stories you share for a long time. And so I acknowledge you for diving into this chapter, whether you do it for years or a few more months of social media.

1:03:07But sharing your knowledge for free is an incredible gift that you're giving to the world. And I acknowledge you for that. And I acknowledge you for bringing the joy when you share. Thank you. Of course. My final question, Robert, what's your definition of greatness? Wow. Wow.

1:03:29Geez, that's such a great question because my dad was a great man and my mom was a great person. And my definition of greatness would be fulfillment of potential. so my dad never made any real money but I think considering the pain and life he had that man wrung every moment of his life so if I did nothing but what my dad did that wouldn't have been greatness because I was given more. Those that are given more need to do more. Those that have been given more need to find greater purpose. So I never think that it just wasn't enough. Like I couldn't have achieved any level of greatness if I just simply did what my parents did.

1:04:44And I think a lot of people listening, it's the same thing, is you've got to find your own purpose. Yeah. Right? That's beautiful. What's your definition of greatness?

1:04:59I'm trying to see if it's different than what I had a couple of years ago. For me, it is to discover your unique talents and gifts that you've been given and pursue those gifts to live your dreams and in the pursuit of those dreams make the maximum impact on the people around you.

1:05:25Wow. Yeah. Because we've all been given different talents and gifts that we need to learn to cultivate. And then we are, I think we're given cues, feelings of what dreams we might have. There's a curiosity, there's something that pulls us into an idea for a potential dream, something whether it's God or an intuition or a feeling that's pulling us or making us think about something I'd like to create that I'd like to build that I'd like to overcome that I'd like to help this thing I'd like to make this thing something that pulls us and then we are we need to cultivate the talents and gifts within us to pursue that dream and in that pursuit I think it's doesn't have to be changing the world but it needs to be changing the world around you impacting the world in a positive way around you and if that's five people your family that's beautiful.

1:06:16So I think that's what your mom and dad did. They impacted you and the people in their community because that was their reach. And you've been given different gifts and talents that you've cultivated and maximized to this level and you feel like you've got to maximize more to the next level. And in that pursuit of the new dream, how will you impact people around you? The people closest to you, but also the platform you've been building, how will you impact those individuals? as well so well said because i think you know it goes back to god and faith i think that there's no one external that's going to do it for you but the signs are there yes and you never know how the dots connect until you look back it's true when um when i first when kevin and i first gone shark tank we started in canada and started a show called dragon's den and the very first day they put me in a room you know just see how you'd react on tv like this sure sure and they throw these fire questions like tell me what ebitda is yeah yeah but they were random questions and one of the questions was why do you want to be famous what you're saying just to see what you'd say What I said is, so I can get on Dancing with the Star.

1:07:38Shut up. You did not say that. And everybody laughed. I did, 100%. Everybody laughed and thought that was funny. What people didn't see was 10 years before that, my mom's favorite show was Dancing with the Star. Wow. So imagine little Eastern European immigrant woman, horrible life, watching this beautiful show with these beautiful dancers. like if you called my house on a monday when the show was on my mom would like answer the phone and go like why you call you know i bought show my mom ended up getting ovarian cancer and she went to the hospital and she was there for a year and every monday i would go to the hospital with the other women who had ovarian cancer and we'd all watch my dancing was just wow And one day, my mom says to me, Robbie, you're so beautiful.

1:08:40Why not you be on show? And I say, without thinking about it, if they ever ask me, I'll do it for you. Wow. And my mom passes away. Ten years before I even had an inkling of being on TV. Fast forward 10 years later, I'm sitting in a room, they throw that question at me. First thing that comes to my mind. Fast forward another 10 years, I'm going through this horrible time, I come out of it, fix myself, finally begin to think I have value in life again. Three days later, the producers of Dancing with the Stars ask me to be on the show. Oh my gosh. Like before they're finished asking me, I say yes.

1:09:34Oh my gosh. I walk in, meet the woman I'm going to marry, and today I have this unbelievable life. I didn't create those dots. I believe life or a greater force or God, whatever your faith is, created those things. but it was up to me to connect the dots and I think for anybody watching or listening you have the power to connect those dots wow you have to have enough faith to believe it all connects but you still got to get up every day work your ass off and make it happen we have a lot we are i mean we have some similarities in life i mean obviously you're much more successful for me but when i was sleeping on my sister's couch i would watch that show dancing with the stirs and i was like i was living in columbus ohio and i was like broke and i was like but i loved to salsa dance i started i started learning how to salsa dance one after our uh you know when i was on my sister's couch this is one of the things i was talking about before I learned public speaking and salsa dancing because there were big fears of mine.

1:10:53Same. And so I'd watch this show. And I traveled the world eventually salsa dancing in clubs, like social salsa dancing, not ballroom. I'm not joking you. For like 18 years, I've been traveling the world. You must be the biggest salsa dancer in the world. Biggest gringo salsa dancer ever, right? And I remember thinking, gosh, wouldn't it be amazing to be on this show one day? I wasn't famous. You know, I had no money, but I was like, you need to become famous in order to get on this show. And that was like, since I've been in L.A. for 12 years, I've always wanted to be on that show. It's a great show.

1:11:26I've always wanted to be on the show. So maybe one day I'll fulfill that as well. I'll introduce you to the producers. Do the cats, right? Yeah, exactly. I'm better. Do you know Dina? I'm better. I'm trying to pitch myself beyond there. Many years I've tried. I mean, obviously, greatest experience I've ever had. I'm sure. And the hardest experience. I can imagine. Right. People don't realize how hard it is. Eight hours a day of training and the whole thing. Yeah. I know a lot of the dancers as well. Yeah, they're friends of mine. I love the show. It's a great experience. But one day, maybe I'll be.

1:11:55If it's still on air, maybe I'll make it one day. Well, it's good to have a dream. Exactly. Robert, this has been powerful. I appreciate you so much for coming on. Appreciate you. Thank you. Thank you. Amazing. Thank you so much for listening to this episode. If you enjoyed this and if you found value, make sure to share this with one friend. just copy and paste the link and text a friend where you feel would be truly inspired by this episode as well. And also make sure to click the follow button on Apple or Spotify, wherever you're listening to this episode, because we have a massive episode coming up next that I do not want you to miss.

1:12:30So make sure to follow this and be on the lookout for the next episode coming with some massive content and guests. Also, I have a brand new book called Make Money Easy. And if you are looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you wanna make it easier, you wanna make it flow, you wanna feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is gonna help you transform your relationship with money this moment moving forward. We have some big guests and content coming up.

1:13:12Make sure you're following and stay tuned to the next episode on the School of Greatness. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our greatness plus channel exclusively on Apple podcasts, share this with a friend on social media and leave us a review on Apple podcasts as well. Let me know what you enjoyed about this episode in that review.

1:13:51I really love hearing feedback from you and it helps us figure out how we can support and serve of you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.

From the publisher

My life-changing annual event, The Summit of Greatness, is happening September 12 & 13, 2025. Get your ticket today!

When Robert Herjavec was the only person to show up for free business lessons from a legendary Canadian retailer, he learned something that would change everything: "I don't need to get paid to learn. I'll pay to learn from the best." This mindset shift from his immigrant childhood of poverty to building billion-dollar companies reveals the exact thinking patterns that separate those who stay stuck from those who break through. You'll discover why passion isn't enough—and why obsession might be the missing ingredient in your success recipe. Walk away knowing the difference between working hard and working smart, and how to shift from a poverty mindset to an abundance mindset that actually creates wealth.

Robert on YouTube

Robert’s books:

Driven: How to Succeed in Business and in Life

The Will To Win: Leading, Competing, Succeeding

You Don't Have to Be a Shark: Creating Your Own Success

In this episode you will:

  • Discover the crucial difference between passion and obsession that determines who succeeds long-term
  • Transform your relationship with learning by understanding why the best pay to learn while others expect to be paid
  • Break through the poverty mindset trap that keeps people working harder but never getting wealthier
  • Master the sales secret that made Robert millions
  • Unlock the three mindset shifts billionaires use to create exponential wealth instead of linear growth

For more information go to https://lewishowes.com/1814

For more Greatness text PODCAST to +1 (614) 350-3960

More SOG episodes we think you’ll love:

Kevin O’Leary – greatness.lnk.to/1076SC

Daniel Priestley – greatness.lnk.to/1795SC

Rory Vaden  – greatness.lnk.to/1792SC

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