Use This Mindset Shift To Set You Free Financially

27:00So who's going to win? Somebody who just does it and it's all we care about and it's top-notch guests and top production quality and perfect editing and just all we promote or someone who kind of has a podcast they do a little bit on the side using Zoom and crappy cameras, right? You know, like that kind of thing. So, all right. So back to this. So if you have a pile of followers and you want to turn them into a pile of cash, five vehicles to do this. And before you share the first one, again, for those watching or listening, if this is resonating with you, leave a yes, leave a comment below that it's resonating.

27:38And if there's been an aha for you, let me know so we can see what you want to hear more of in the future around this type of content. Leave that. If you have a question around some of these things, feel free to type in a question as well so we can continue to be of service to you and know more of what you need to be successful. So the five things starts with what? All right. So the P stands for products, physical products, right? This is Sarah Blinkley with Spanx. This is Elon Musk selling Teslas. This could be selling day planners, T-shirts, like it's a physical product. You go, you look at Shark Tank, it's almost all physical products.

28:13That's food products. Yeah, it could be a shake, a vitamin, like a physical product. There's advantages and disadvantages of each of these, we can talk about it. The A is ads and affiliate. This is your model now. But it wasn't your primary business model when we met. Your primary business model was actually this, was selling information. So this is courses, coaching, consulting, membership, certifications, assessments. These are basically you could think of this as a digital product. That's a college or university as well. Yeah, college or university, great example. But you're selling knowledge of some type.

29:00Then the D is deals, which are third party deals, book deals, TV deals, brand deals, movie deals, licensing deals. This is where somebody is, usually a royalty is involved. That's like the classic sign. It's usually later in someone's career stage, but you're being paid in advance to create something and then you have an earn out that you get like a long tail, you know, loyalty or whatever. So there's deals. And then there's the one that is the, this is the fastest path to cash. And this is the one that is the biggest opportunity that most of us can break free with is services. And this is a time for money exchange.

29:49okay it's the fastest way to make money but it's the hardest to scale exactly but people poopoo on this because they're like oh well that's not scalable well something like coaching is a good example right people will be like oh you don't want to do the coaching coaching's not scalable well two things one any service is scalable through one mechanism you raise the price right i used to do keynotes at five thousand dollars now i do them at sixty five thousand dollars It's the same keynote. But is there a limit though? You can't scale to a million. No, well, I did an event. I did an event a few months ago, Tony Robbins.

30:22He got a million bucks. Right. So you can go pretty high, right? So one-on-one coaching, you raise your fee. Consulting, you raise your fee. The other thing is you create other people and you train them like Brand Builders Group, right? We have about a thousand clients in our coaching program. I know I can't coach a thousand people. That's why we have full-time employees. We certify them as strategists. It's what they do. So where would software go underneath? Usually software is kind of like it's information. It's like an information product. Gotcha. You know, so like email marketing service or software.

30:55A lot of that tends to sort of stick in here. You know, that's kind of like a digital product in some ways, but it tends to focus more on like. Now, any of them can be good. All of them is bad. The idea is not that you should do them all. The idea is that you should choose one and we have to weigh the advantages and disadvantages. And when we take questions, this would be somebody could could say, well, I'm trying to choose between these and we could talk through maybe someone's personal situation. So these are the only five ways to make money. Now, the question is, how do I know which one is the right one for me or which one is the best one for me?

31:33How do we know? Well, we use another acronym. We say, look for the dares. Uh-huh. Okay? D-A-R-E-S. Okay? Now, the dares are the perfect characteristic of a perfect modern-day business model. So, we're looking for things that are D, digital, whenever possible. Automated. A, automated. R is recurring. Yeah. E is evergreen. Evergreen. And S, scalable, is scalable. Digital, automated, recurring, evergreen, and scalable. So if you look at... If people can assess this for themselves right now and just think of what is my business model or all the different things that I offer, am I offering multiple things or one thing?

32:36And do I have 17 revenue streams or my going all in on one things. If you just looked at that first, you'll have a clear picture of maybe why something's working or why something's not working. And if you look at this as well, is my stuff digital, automated, reoccurring, evergreen, scalable, or is it only one of these things? Then you can also have some awareness around if something's working in your favor or not working in your favor and now what to do about it next. and so as you weigh if you were to take each of these and give them a score of like each of these it sort of tells you like okay what's the right fit for me you also add stress we that's stress score what's the stress score so how would you do both those scores yeah like if you were actually going to do it you'd go okay so products you go how digitized is this product how automated is it right so digital means it's digital there's no physical someone buys it and they get it instantly you don't have to ship something.

33:35That's right. You're not manufacturing. You're not sourcing materials. You're not dealing with warehouses. You're not dealing with shipping. You're not dealing with tariffs. Well, you still can have refunds. You're not dealing with like someone shipping back a refund physically and having to restore it or something. Like confinement. Yeah, you're not dealing with that. Automated means it's self-service. Like a vending machine technically is automated, even though it's not digital. It's got some automation to it, but you still have to go and serve it. You do. But you go, what's the level of automation here?

34:04How much is the customer dealing with it themselves versus you having to provide? Laundromats automated, but you still have to go refuel it every once in a while. So we've not founded a business model that is perfect on all of these. We get asked that question a lot. So the best example, because we do get this question a lot, is Netflix. So Netflix is digital. There's no physical inventory. It's automated. There's no salespeople. The customer is completely self-select. It's recurring. You pay for it every month. Don't they have ads and spawn promotions, though? They spend money on ads. Yeah, you got to sell it perpetually, but the revenue is recurring as a customer.

34:41You pay the$10 a month. It's evergreen because once a movie is in there, you never have to update the movie. But it's not evergreen. This is the part. You have to keep fueling it. New content all the time, otherwise people cancel. Yeah, yeah. And then it's pretty scalable, right? Like, you add a customer, it doesn't change anything. so you know there's different scores now like a laundromat can be a great business but you know you gotta look at the stress core and i also say you gotta look at passion right do you care about it do you want to do it like there's there's lots of ways to make money um and but it's also like with your does it align with your personal brand and what you what you want to do so that's all those are all factors to this right so we're just kind of weighing these out and and some of them And it's like, for you, you were doing this.

35:29So we knew that you understood the world of digital, but it was like you were launching stuff constantly and it was stressful. It's a lot. And meanwhile, it's like the podcast is sort of taking off to go, well, what if we just did this and the advertisers were just paying? And it wasn't even making any money really then. It was like barely. Low on the lip. We weren't even thinking about ads or affiliates at that time just because we're like, we just want to give it away for free and help people. And we don't, you know, any of that stuff. It was a traffic source to sell courses, really what it was at that time.

36:02Yeah, it was. But yeah, so each person is different. And, you know, we look at, you know, all of these things to help you. And that's why it's like, we can't tell you what's the right answer. It's unique for each person. It's a self-reflecting process, an assessment, assessing for yourself. We had a few questions come in here. I wanted to get to some of these. As a real estate investors or even just realtors in general, which category are they in with the paid section? Well, real estate agents for sure are down here in services. We work with a lot of agents because you're using your personal brand, not because you want to sell a course.

36:40You could do that. But most of the real estate agents we work with, they're trying to drive more listings or something like that. And if you're a real investor then what would that probably a time i would call that's a service really it's yeah it's like you're selling the service of your time to yourself because you're but it's like you're investing the money you're managing the money this is like a real estate investor is like a financial advisor basically right like your your business is finding opportunities to make money so i would you got to go out and source deals be on the phone you got to look at properties you got You've got to vet them.

37:12You've got to do all the due diligence. And we love real estate in terms of, you know, if you look at, if we went back to your quadrant three about going just how do you make money? Yeah. There's a few things that really make money, right? It's like, first of all, I have a friend, a good friend of mine, Jason Dorsey. He says, the money's in the money. You just want to get rich, just manage money. Just be in private equity. Take a small percentage of big transactions. like you make money managing money because you're a conduit. You are. Banks make money. Credit cards make money. They're just, you know, Venmo makes money.

37:47It's just little percentages of these. Big pies. Big pies. Or it's like, if you want to make money, like solve rich people's problems. Solve problems for rich people. Yeah. You sell private jets, you sell yachts or whatever. But real estate is the other one that's really great. You know, we also, we tend to be in like information marketing is a great one. Yeah. and you know there's network marketing like people can make real money we have a lot of billionaires that we work with the 100 millionaires that are in that space so there's lots of different ways to make money so real estate is a great one but yeah so I would put that one here in terms of what's that category but yeah it takes work the point I was going to make is there's no such thing as there's very few things that are true passive income and someone was asking about you know between all these is what is evergreen?

38:36And I'll share that from my perspective with the business model I have. One episode that I do on the podcast is not news related. So it's not like time bound of like, oh, I'm going to get a lot of views because I'm responding to something that happened in the news yesterday or today. And therefore everyone's going to watch this, but then no one watches it later. I do evergreen content on the School of Greatness. So I find a subject matter, an expert, a celebrity, someone who's fascinating or coming out with a new book, with new research or science, and I have them break down that subject matter.

39:12This piece of content right here, this is originally being recorded live from a money mastermind, or excuse me, money mindset class, masterclass. But this is being recorded and it will be up on YouTube and audio forever. And we'll be able to use clips of this on social media. will be able to continue to monetize this, putting it up once and making money on it forever, potentially, as long as the platform's around and they keep allowing for monetization. So I have videos on YouTube or audio episodes that continue to make dollars every single day from five, six, seven, eight years ago. Some of them make a hundred bucks a day.

39:54Some of them make five cents a day, right? But it's one piece of content and it's supposed to be evergreen where it can live potentially forever or very long periods of time. So that's evergreen. A book is evergreen in a sense, as long as it doesn't need to be updated constantly, as long as it's not, I don't know, around an idea that then, oh, there's new research and science that like breaks this idea and it's outdated. So as long as you make it evergreen, like this book is meant to be evergreen for, I don't know, of a hundred years because it's more around mindset. It's not about what's happening in the market today and how to invest for the next two years.

40:33It's not about that. It's about understanding who you are, how you interact with money and how to have a better relationship with money. And I think that's now and I'm going to be in a hundred years. So that's, this is evergreen. This content that you're listening to watching is evergreen. This format of paid and dares is an evergreen IP, an evergreen concept. Intellectual property. Right. It's your own IP that this will last for a long time. You could use this IP for decades and it'll still be relevant for people today and in 10 years. So that's the concept of evergreen. Do you think you want to expand on that?

41:15I mean, I think you hit it. Evergreen means it doesn't need to be updated. Yeah. Right. If I wrote a book about AI or a book about social media. It's going to be updated every three months. Yeah. I mean, it's like it's outdated before the book hits. Exactly. Exactly. So that's what Evergreen is. We have another question that looks like that came in. Yes. What? Where do I find a good accountability partner or mentor? Well, I think the first place you want to start with, I think, is finding the information. Depends on where you're at. If you're broke, I think the best place to start is finding free content where you respect someone's ideas or their story or their career or their legacy of their life, where you can go and learn from them for free.

41:55So I have that with the podcast where I bring free content from people. You might be able to read someone's newsletter or blog posts or watch their content on social media, read their books, things like that, where you can start depending on the level you're at. And by the way, on the free thing, it's good to pay for things. And even if you don't have money, like you should share, share Lewis's content, share the episodes, like comment, leave reviews. You ask for a review on the book that you can pay. That's generating. That's creating the generosity flow of like, thank you for this incredible free content.

42:29Let me share it with a friend. That's how you pay and start that flow. But if you're in, you know, when I was getting started, I was using LinkedIn to reach out to local leaders. I was joining Toastmasters. We were both in Toastmasters and I found a mentor who taught me how to do public speaking in Toastmasters. I think it's like a hundred bucks a year or something like that. So you can find it by joining communities or local business networking groups. You can find local mentors who are even just a few steps ahead of you who you can really learn from. They don't have to be billionaires to learn from them.

43:02But if you're in the entrepreneur, content creator, personal brand expert, you're a doctor, you're a real estate agent, you're someone who is building credibility in an industry, the best place to find mentorship truly is to do a strategy call. And if you just go to lewishouse.com slash brand call, the link is right here. You can get a free strategy session from one of Rory's top strategists here at Brand Builders Group. So I would go there If you're looking to build your business, your personal brand, your messaging, and expand your influence, whether you're a doctor, a real estate agent, a dentist in a local community, and you want to expand there, or if you're an author, a speaker, a content creator, and you want to expand to the world your message, sign up for a call right now and get a free strategy call at lewishouse.com slash brand call.

43:55Let's see if there's another question. There's another question. This is good. Go ahead. So it says how to scale as a doctor, like one client at a time. Okay. Okay. So when you look at how to scale a service, so I'm going to answer this question specifically, but then it's going to trigger me for a framework that I think will apply to everyone. Perfect. Okay. So for a doctor, and one of our clients is Dr. Gabrielle Lyons. She's amazing. She had her on your show before. She's phenomenal. Phenomenal. So any type of service, I think the two fastest ways to scale a service, one is you raise your price, right?

44:32As a speaker, this is one of my revenue streams, my secondary revenue stream is speaking, right? You raise your price. The other is you train other people how to deliver the service for you and you run the marketing and sales engine to drive that in. Leads. Yeah. You're basically driving leads and customers, but then you're outsourcing the delivery. That's what I do now at Brand Builders Group is, you know, I don't coach very many people one-on-one. There's a few, right? There's - For the right price. For the right price. And there's high profile people that I work with, et cetera. But many times I don't need to be the one because our curriculum is so tight and trained to our strategists, we can scale it and we can offer it much cheaper because it's not dependent on me.

45:15So that would be one thing. But for both a doctor and for everybody, I want to do another monetization framework. We've never talked about this before either. So this is good. All right. So let me put this back up here.

45:34LewisHowes.com forward slash brand call. All right. This concept is something that we call Fractal math. So this is an advanced monetization strategy. And if someone's a doctor, I think this is, it fits anyone who is like a real expert, they can do this. So here's the concept of fractal math. The concept of fractal math says that 10 % of your customers will invest 10 times more. Really? Let's say you have a$30 product $30 product. And you have a thousand customers who bought it, right? So you have a thousand customers. That is 30 ,000 in revenue. Makes sense, right? So you got sort of like this kind of situation.

46:41You got 30 customers or$30 product times a thousand customers. is 30 ,000 in revenue. Now, if you said, how do you double your revenue? One obvious way is - Double your customers. Double your customers, which is how most of us would think, go get a thousand customers. And that's not bad or wrong, but it is the most expensive way to double your revenue. The hardest probably, right? And the hardest. And the reason is because the hardest type of customer to get - Is a new one. Is a new customer. Also, the most expensive type of customer to get is a new one. Inversely, the most profitable type of customer to get is an existing one.

47:21And so if you apply this concept of fractal math here, and you go 10 % of your customers, which are these thousand, so 10 % of a thousand would be a hundred, will invest 10 times more, meaning they would buy a$300 product. so now you have more like you know this kind of scenario something like that what is 100 times 300 is this is 30 000 30 000 there you go so you just doubled your revenue here's what's wild about this you doubled your revenue without adding a single customer acquisition cost um you just made a new offering. What's happening here typically is intimacy is increasing. So more time, more connection to you, more access to you, more something where you're invested in them deeper.

48:24Yeah, you got it. It is so this continues on, right? So you'd have 10 of these people would buy a$3 ,000 product. That's another$30 ,000 in revenue. And then one person... Would spend$30 ,000. Yep. $30 ,000 product. One. Yeah. And one customer over here. And the graphs keep... Yeah. But you've quadrupled your revenue without adding a single customer, right? So if we kind of go like this, right? this is this and this is something like this um wow now so that is how fractal math works this is for advanced people remember she hands wall in the beginning you want to do this you want to don't want to odd all these you don't want to start with all this you want to do this and you want to crush it max it out max it out when that baby's running on autopilot right and If you're a doctor, there's a good chance where you go like, you've been doing it for a hot minute.

49:33And you're like, how do I scale? I'm starting to think about that. You go, okay, how many customers have you had over the years? Some number of people will invest 10 times more. This is what, you know, my doctor now, I pay my doctor. We have a private physician. We just pay a monthly retainer, whether I use them or not. But they're there like, they're on call. They come to you. They come to me, whatever. Like if, if, if there, I need a script or something like they do telehealth. I mean, they're just, they're not waiting in lines at a CVS. You're not going to like urgent care or you're just like, Hey.

50:05And by the way, so we haven't talked about this, but one of the most important concepts of, of how rich people think is most people spend time to save money. Rich people spend money to save time. Yeah. And that's when you really get, when you get into that, um, a healthy relationship with money and you go, my, my time matters way more than my money. I will spend money. That's why we hire people, right? It's like, we're hiring people constantly. Cause it's like, I need stuff done so that I'm not doing it. I'm spending. When you do coaching, when you, you know, this question, somebody asked is a great one about a mentor.

50:44Why do you spend money? because it's like, you could figure out how to become a New York Times bestselling author all on your own. Probably going to take you 20 years. I can teach you in two days how to do it. Like exactly here's everything you do. And that's when we've done it several times. Same thing. You know, you want to be a Hall of Fame speaker? Like we can teach you in two days. Like here's this system, you know, real estate investing. You could stumble your way through it. You could pay someone, not us, because we don't do this. I'm going to teach you how to do it. So you're spending money to save time and that's what people are doing here um by the way so if you look at increasing price points um what we what we typically look at is you go here's how to either make an offer more enticing or to um um have them pay more recall this making it making your offer sexy okay so what we want is um we're giving people people will pay for speed people will pay for execution which is like done for you people will pay for exposure and then people will pay for intimacy which is you know intimacy which is access sorry i'm running out of space here but good intimacy so i was talking talking about intimacy here But that's how you you move people this way by increasing the speed, increasing how much of it's done for them, giving them additional exposure or intimacy.

52:19And let's see execution. Execution. So like someone executes it for you. Yeah. So, for example, so I would just use Brand Builders Group as an example. Right. So like somebody is asking this question, would a brand strategy call work if I don't yet have clarity on my brand? I'm a viewer who wants to speak to young athletes and students. absolutely you're the you're the epitome of what what we do today has been all about money normally what we do is help people get clarity on what their brand message is who their audience is all that what problem they solve um first but we were a strategy firm first what's happened is people are like okay well once i get clear on the strategy who who do you recommend i use to build the websites and write the copy and like do all the marketing automation and build Facebook ads.

53:07And we have not touched it because we weren't able to, but now we have reached a point of scale over, over seven years. We now have 50 employees and you know, we're an eight figure business. We now have something called instant automation toolkit where we can help people execute upon some preset number of things that we do. That's execution. It's like, oh, it's done for you. right so speed execution exposure intimacy and intimacy that's how you increase you either increase the price or if you were just doing this and you wanted to get more people to buy this you give them these as bonuses that's beautiful that's what creates conversion and someone was asking how can i stay encouraged when uh when others doubt my passion driven work why i think one thing spend more time with people that are encouraging you and less time with the people that are discouraging you, or just don't talk to those people about your stuff.

54:01If they're constantly doubting you or saying, ah, you should be going for something else. It doesn't mean you have to remove these people from your life forever. It's just maybe talk about your passion work and your projects with other mentors, friends who are kind of guiding and encouraging you more and really supporting you. And you can also have a conversation with those that are discouraging you if they're friends or family and say, Hey, listen, I know you're worried about me doing this, or you've seen me fail in the past, but this is something that really lights me up. And I want to feel close to you.

54:32I want to feel intimate to you. But sometimes I feel discouraged when I bring this to you. My request is that when I do bring it to you, you be positive with me. You accept it. You know, you encourage me. You give me good feedback and coaching. Or you just don't doubt me. You can be neutral. Just don't kind of crap on my ideas. that's one thing I would do is really find a couple of good people that believe in you, that are your cheerleaders. And at the end of the day, you may not be able to find that, but you've got to be the one to be a cheerleader to you either way. There may be seasons of life in that space.

55:09So one thing on this, because this is an important question where you go, how do I stay focused on my passion when other people are discouraging me? one of the things that is so true about this you'll you will never experience haters who are further ahead than you are that's true like people who are successful they don't have time to hate on other people it's almost always from someone who is not on the journey and the other thing is like don't don't take discouragement from someone who you wouldn't take their advice if they haven't done what you've done, their opinion is irrelevant. Now, if they have done what you're trying to do, I actually would listen to that person.

55:52Or listen to them. I would listen to that person, but it's almost never someone who has done the thing you're trying to do. Yeah. Rory and I have never left a negative review on another author's book. We've never said, this book sucks, I'm going on Amazon and I'm typing how bad they wrote this book. Because we know how hard it is to write a book and put it out there. You know, I've never gone to a podcast and said, this podcast sucks on Apple podcast because I know that people are doing what they're doing. And I'm not even thinking about that. And I'm thinking, how do I leave a negative review and criticize someone?

56:24It's not really my place to do that unless someone is asking me for feedback. But speaking of feedback, I am asking you for feedback, go to Amazon and leave me a review for the book and let me know again, if this has been supportive or helpful for you in any way today, leave a review and let me know your thoughts. Let's buy a copy for a friend as well. And let's help people have a more empowering, powerful relationship with money so they can feel emotionally abundant and create the financial abundance as well. And Rory, as we wrap this up, I don't think we knew exactly what we're going to create today.

57:01We did. But I feel like from the beginning, if we go back to the beginning for everyone watching live or anyone watching this replay, this evergreen piece of content that could last forever. We talked about the relationship each one of us has with money and trying to identify it as if it was a person. And what that relationship looks like, feels like in our interaction with money on a daily basis. We talked about our beliefs and our behaviors that are in alignment with our beliefs and probably why we have the money or the life we have today and the energy tied into money. Then we went over a number of frameworks that you taught me seven years ago that have helped create me a level of financial abundance that I didn't have before with the level of peace around that money and less stress of trying to do it all.

57:53and also this is stuff that you've been teaching people for the last seven years now you've helped over a thousand clients that you have currently you've helped a lot of billionaires launch books get clear on their message their brand identity you've helped people at the beginning stages people who have already made it at bigger stages reinvent and everything in between and so whatever spot you're at whatever starting point you're at whether you've made it you're trying to reinvent or you're just getting started, I highly recommend you go to lewishouse.com slash brand call right now and just fill out the form.

58:29It's a quick questionnaire. You can get on a free, I think it's like a 15, 20 minute strategy call with one of your top strategists who have all this information, who's also been in these rooms, worked with these big influencers. How many New York Times bestsellers have you gone through this process or coached in some way now? Well, we've helped 60 clients become New York Times, USA Today, are national bestsellers. We've had 12 of our clients in the last 15 months have become New York Times bestsellers. Right. Exactly. And you help people scale their revenue streams, their opportunities. But again, just drive leads to their business.

59:05I mean, it's just using your personal brand to get your expertise out there, just like you do, adding value to the world, building trust at scale and driving those as one leads into your business. Exactly. So whatever point you're at, if you're looking for more emotional peace, you're going to get the frameworks from Rory and his team about how to get clarity on your business, which will give you more joy and peace emotionally and not stress of trying to figure it all out. And if you're looking for more financial abundance, the same thing you'll get by going through the process and executing it when you sign up for lewishouse.com slash brand call.

59:41So whatever point you're at, you're at the right place, get signed up. And I want you to share below in the comments on YouTube or on social media, your biggest takeaway from today? Maybe it's something we said in the beginning. Maybe it's one of these last things. Maybe it's one of the acronyms. There's all these different things. We've got pages of frameworks here. But what was the thing that stood out the most for you? Leave a comment below. I'm curious where you guys are at. And how can we continue to support you moving forward? If you have a question, if you want to learn something new about building your personal brand, your business, or your mindset around money, leave that question below.

1:00:18And maybe we'll do some more content in the future. Other than that, guys, thank you so much for being here today. We hope this has been valuable. I want to thank Rory for allowing us to use his incredible space here at Brand Builders Group. This, again, was the Make Money Mindset Masterclass. The new book is out right now. Make sure you guys grab a copy. go to Amazon, go to your local bookstore, get a copy right now. If you already have one, get one for a friend. Go get one for a friend that you want to see continue to thrive in their emotional abundance and their financial abundance in their life.

1:00:56And please leave a review over on Amazon or Goodreads or wherever you want to leave a review. And with that, I appreciate it, Rory. Any final thoughts around the biggest takeaway for you or that something that opened up for you from our conversation, whether it's something I said or something you said? Well, I think the way that you present that metaphor of think of money as if it were a person, if you learn about the person, you care for them, you serve them, you treat them well, you're going to have a great relationship with that person. One thing that dawned on me that we didn't talk much about is those people who are in that quadrant two, sometimes they think it's like unholy to have money.

1:01:37But there's a great story right out of Jesus's mouth. It's the parable of the talents. Yes. So good. And, you know, basically he says, you know, if a master were to leave his household and he leaves, you know, these three people, these talents like money, he gives one guy five talents, one guy, two talents and another guy one. And he comes back years later and the guy has five talents. And he says, you know, what have you done with these five talents? He said, I turned it into 10 talents. And he says, well done, my good and faithful servant. May you be blessed. And then he goes, the guy with two talents, he says, what have you done with my two talents?

1:02:10He said, I turned it into four talents, you know, and he says, well done, good and faithful servant. And then he goes to the one with one talent and he says, what have you done? And he said, I was scared of losing your money. I know how shrewd you are. So I buried your talent and here is your one talent return. And he says, you wicked and lazy servant, take your one talent and give it to the one who has 10 talents because he who has done well, what has been given to him will be given even more. And he who has not done well with what he has, even what little he has will be taken away from him. All of us have whatever your spiritual belief says, the power of God inside of us.

1:02:45We're creators. We're multipliers. We don't need to hoard money. We have a God that provides for us and cares for us, right? Says right in the, Jesus talks about this, like God provides for the birds. The birds don't store up anything and he provides for them. God closed the flowers with beauty. they don't do anything. He provides it to them. So we're, we're the beneficiaries of a God who can bless us abundantly. Our only job is to take what we've been given in terms of our time and our talents and go out and serve people and help. So I would just say, serve, create, expand, multiply. That's how you make money easy.

1:03:24That's a beautiful, beautiful way to close it up. So Rory, thank you so much for your service, for teaching us, for helping me and my journey. I appreciate you guys all for being here and we'll see you in the next interview I have a brand new book called make money easy and if you're looking to Create more financial freedom in your life. You want abundance in your life and you want to Stop making money hard in your life, but you want to make it easier. You want to make it flow You want to feel abundant then make sure to go to make money easy book.com right now and get yourself a copy I really think this is going to help you transform your relationship with money this moment moving forward.

1:04:06I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward.

1:04:44And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.