In short
Bill Perkins argues that retirement planning and “save forever” thinking can waste life. Money is a tool for maximizing fulfillment across three resources: wealth, health, and time. He claims the ability to convert money into meaningful experiences decays as your body and mind age, so people should “spend money down to zero” as close to death as possible while still maintaining a survival number.
Guest backgrounds
Bill Perkins is a hedge fund manager who traded mostly natural gas, generating over $2.2B in profits for his businesses and about $600M personally. He’s also the author of Die With Zero and has advised/observed wealthy celebrities and “richest people” firsthand.
Key claims
Fear of running out of money is a psychological “crime” that prevents people from using their limited life-time. Life is “Tetris”: experiences must be done in the right order (e.g., clubbing before marriage/kids). Financial planners often optimize money, not fulfillment. Giving kids/charity later can reduce impact; timing matters.
Notable examples
St. Petersburg stairs trip where senior citizens couldn’t climb them; Paris walking trips that became less enjoyable as his back deteriorated; wakeboarding at age 50 that he treated as possibly his last time, then switched to wake surfing.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Philosophy of Money and Fulfillment
0:43 to 1:08
Bill Perkins shares his insights on the purpose of money and living a fulfilling life.
“New AirPods Pro and up to$250 bonus daily cash back?”
The Philosophy of Money and Fulfillment
2:22 to 6:06
Bill Perkins shares his insights on the purpose of money and living a fulfilling life.
“You have, as a hedge fund manager, trading mostly natural gas, you've brought in over $2.2 billion in profits for your businesses.”
Experiences vs. Material Wealth
6:06 to 10:15
Discussion on prioritizing experiences over saving money for retirement.
“You know, you're young, you're impressionable.”
Maximizing Life Fulfillment
10:15 to 14:00
Learn how to structure life experiences for maximum joy and fulfillment.
“them out until I'm 66, 72, 81, if I make it that far.”
Maximizing Fulfillment Over Money
14:00 to 15:03
Learn the importance of prioritizing fulfillment in life decisions over mere financial accumulation.
“But the thing is to get off autopilot and be thinking about it.”
Fear of Wasting Life vs. Running Out of Money
15:04 to 17:10
Explore the psychological impact of fearing a wasted life rather than financial insecurity.
“What do you think is the biggest psychological crime someone can make when it comes to their money?”
The Importance of Timing in Life Experiences
17:11 to 18:44
Understand how the order of experiences can enhance the quality of life.
“It's like, wow, I can't believe we still get to do this.”
Memories and Experience Dividends
18:45 to 21:51
Learn about the value of creating memories from experiences while you still can.
“Getting the order right and making sure you're using your money at the time where you're able to use it the most effectively.”
Memories and Experience Dividends
22:15 to 23:04
Learn about the value of creating memories from experiences while you still can.
“JustWorks is the payroll, benefits, and global hiring platform to unburden your brain from all the complicated small business stuff.”
Rethinking Money and Legacy
24:40 to 28:01
Discuss the importance of balancing financial planning with meaningful life experiences and legacy.
“It's called Die With Zero, Getting All You Can From Your Money and Your Life.”
Show all 35 chapters
The Impact of Money on Legacy
28:01 to 29:16
Explore how financial gifts to children can enhance or diminish legacy.
“So we have to be really intentional and think about what are we trying to do when we're giving our kids money?”
Intentional Financial Planning for Children
29:16 to 30:35
Discuss the balance between providing for children and fostering independence.
“People are hurting now, dying, starving, whatever the issue is that speaks to you, it is now.”
Timing and Maturity in Wealth Transfer
30:35 to 34:18
Understand the importance of timing in transferring wealth to children.
“How do you do it where they're psychologically set up for success, but also rich in memories and experiences with you?”
Life Energy and Working for Fulfillment
34:18 to 36:20
Learn about valuing time and experiences over mere accumulation of wealth.
“And they gave me this, this thing called money.”
Saving vs. Experiencing Life
36:20 to 37:53
Examine the balance between saving for the future and enjoying life now.
“So in your twenties, you may not have a ton of excess money.”
Saving vs. Experiencing Life
40:50 to 41:27
Examine the balance between saving for the future and enjoying life now.
“With precision, clarity, and the courage to think boldly beyond the moment.”
Money and Meaningful Relationships
41:44 to 42:00
Discuss the limitations of money in providing true life fulfillment and connection.
“What is the most meaningful thing that people who are more seasoned in life want that money can't give them?”
The Value of Relationships Over Money
42:00 to 43:25
Learn how personal connections and experiences are more fulfilling than wealth.
“I think what they want is senior people want these relationships, time with their kids, family, loved ones, these adventures.”
Breaking Generational Conditioning Around Money
43:25 to 45:00
Explore how generational beliefs about money can shape our views on abundance.
“When maybe it wasn't as abundant or they were in scarcity, right?”
Embracing Risk and Failure
45:00 to 47:14
Understand the importance of taking risks and experiencing failure for personal growth.
“You know, you know, I was one of those dumb, young and vicious people that will like, I put me on the moon.”
The Power of Belief in Achieving Wealth
47:14 to 49:18
Discover how believing in oneself can lead to greater financial success.
“But what was that psychological moment for you where you realized, oh, I'm actually good at making money?”
Growing Up in Adversity and Overcoming Limitations
49:18 to 51:28
Learn how facing adversity can foster resilience and a strong sense of self-worth.
“i'm just whatever it takes whatever it takes i'm just gonna do it like i had this delusion that I could do it.”
Finding Fulfillment Beyond Material Wealth
51:28 to 55:40
Understand the importance of seeking deeper fulfillment beyond financial achievements.
“They don't say, because of this adversity, I don't care, and I'm going to go for it.”
Navigating Life with Confidence and Delusional Belief
55:40 to 56:05
Explore how confidence and a touch of delusion can navigate life's challenges.
Overcoming Inferiority with Confidence
56:05 to 57:02
Learn how confidence can be built by observing successful role models.
Overcoming Inferiority with Confidence
57:10 to 58:08
Learn how confidence can be built by observing successful role models.
“And one thing I've learned from traveling so much is when big events happen in a city, people are always looking for a space that feels comfortable at the end of a full day.”
Keys to Making More Money
59:06 to 1:06:34
Explore the psychological keys to earning more and living fulfilled.
“I would have to say that on the earning part, there's a lot of people who speak better to making more money, but I will speak just more in terms of psychology and belief is this belief that you can and you're entitled.”
Three Truths for Life
1:06:34 to 1:10:03
Reflect on final lessons about love, doing your best, and embracing movement.
“And I think it comes down to the – I've done it before too.”
The Importance of Doing Your Best
1:10:03 to 1:10:26
Learn about the significance of striving for personal excellence in life.
Life as Movement and Experience
1:10:26 to 1:11:00
Discover how movement and processing information contribute to a fulfilling life.
“Thus, the more fulfillment you can potentially have.”
Maximizing Fulfillment Over Wealth
1:11:11 to 1:12:08
Explore how to prioritize life experiences that enhance fulfillment rather than just wealth.
“I don't recommend it, but if you want to interact with me, you can.”
Journey to Harmony and Peace
1:12:09 to 1:13:06
Hear about Bill's personal journey towards finding peace and fulfillment in life.
“We can optimize for those, but we're really driving net fulfillment.”
Defining Greatness
1:13:07 to 1:15:28
Understand what greatness means and how it relates to integrity and living authentically.
“This is a – you ask the softballs, don't you?”
Defining Greatness
1:16:25 to 1:17:08
Understand what greatness means and how it relates to integrity and living authentically.
“Just plug in your car like you plug in your phone.”
Defining Greatness
1:17:12 to 1:17:39
Understand what greatness means and how it relates to integrity and living authentically.
“Royal Caribbean takes next level to another level.”
Transcript
Automatic transcript. May contain errors.0:01Lewis Howes:Small business owners, listen up. You started your business because you had a vision, not because you wanted to spend your nights figuring out payroll, benefits, paperwork, and all the little details that somehow become very big details. That's where JustWorks comes in. JustWorks is the payroll, benefits, and global hiring platform to unburden your brain from all the complicated small business stuff. They handle the things you can't afford to get wrong, so you don't have to worry. Because building a business is hard enough. You don't have to worry when it just works. This message is brought to you by Apple Card.
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2:05Lewis Howes:Welcome back, everyone, at the School of Greatness. Very excited about our guest. We have the inspiring Bill Perkins in the house. My man. Good to see you, brother. Great to see you. Great to see you, man. For those that don't know you, you have done amazing things in business and financially over your life. You have, as a hedge fund manager, trading mostly natural gas, you've brought in over $2.2 billion in profits for your businesses. You've personally brought in over$600 million to you individually over the years. And you've had an incredible experience unlocking financial freedom for yourself and showing others how to do that as well.
2:49Lewis Howes:And a lot of people struggle around the idea of money. I mean, the idea of how do I make money? Am I deserving of more money? Is money good? Is it bad? What do I do with my money? Do I save it for a rainy day? Do I keep it all until I retire when I'm old and can't move? Do I give my money to my kids? Do I give it to charity? What do people do with their money? You've had an inside look around some of the richest people in the world, some of the biggest celebrities in the world, massive personalities, and you've seen the good, the bad, and the ugly, and you've also experienced the good, the bad, and the ugly around what money can do for people.
3:30Lewis Howes:Right. I'm curious, where did your fascination with wanting to make more money come from originally? And what do you believe was the true unlock for you from not having a certain amount of money to it becoming an abundance that started to come your way? What was that moment where you started to see it unfold and unlock in a bigger way? I think it was when I was younger when I didn't have any money and I was out trying to conquer things. and I was having you know lots of uh thoughts about what is it all for what does it all mean um I was a screen clerk which is basically a peon um assistant assistant peon and when you're in Manhattan you can't swing a dead cat without hitting a millionaire right uh very rich people but when I was younger I was like oh they're old now they were younger than the age I am right now I'm 54 right but but when you're growing up I was like oh gosh what are they gonna do with the money buy another car and drive their kids to school?
4:31Like, what is use of it, right? For me, it was all about the girls and the parties and stuff like that, things that a 21-year-old or 22-year-old would think. But, you know, the more I thought about it and books I read like Your Money or Your Life, which was a very influential book for me, the money wasn't the goal. The life was the goal. The fulfillment was the goal. And so once I realized...
5:00Lewis Howes:Money was the tool. Yes. Money is, it's like hammers and saws, right? Like you can keep buying hammers and saws, you can go to the hardware store, but the hardware store, the tools that you get out of there, that's not the goal. The goal is the house and the things you build, right? And so money is the tool to build your life, right? To give you the experiences you want with your friends or hedonistic or charitable. It doesn't matter the type of experience. It's just money is just one of those tools in your toolkit. And so once I started to think about that, that I wanted to have an adventurous life, a life with scars, a life with mistakes, a life with risks.
5:37You know, money had its place, right, in building the life that I wanted. And so I think that's when I started to unlock kind of my fearlessness, my risk-taking. I'll go anywhere to try and acquire this tool to build the life I want, but really it's about building the life I want and, you know, trying to figure out what kind of life I want, you know? Like, you know, a lot of times I think I'm building the life I want, but it was really what was advertised to me. You know, you're young, you're impressionable. It's like, oh, I want my life to look like a rap video, or I want my life to look like this, right?
6:11And then I do it and I'm just like, oh, I don't, this is not really me. This is not really fulfilling to me. And so I've had many journeys about what will fulfill me and what the money's for. But ultimately, it's just one variable out of what I would call the three variables, your wealth, your health, and your time. Like, how do I allocate those resources, right, over my life to get the most fulfilling life? And so I think a lot of people look at money as the goal, and it's not even close to the goal.
6:43Lewis Howes:The goal is a fulfilling life. And so is there a calculation or a formula on how to develop a fulfilling life where money is a part of that equation? Yeah, I wouldn't say there's a formula like do this, multiply by that, X, Y, Z, but there are mental models, right? Like how to think about it. Like what the first unlock is like what tools, you know, I'm in this organic spacesuit. Right. And I have a finite time here on Earth. What tools are at my at my disposal? Right. Well, I got my health. Right. But this spacesuit is going to decay and die. Right. So that's how much time I got my health. And there are things I can do.
7:25There's many great books, many great authors and things you can do to maintain this spacesuit as long as you can. and be healthy, right? There's time and time management and mainly the time to the grave, but also the time in between seasons of your life, right? Because as you start to pick out the experiences you want to have in your life, they kind of obviate other experiences. You know, I use very crass examples, like the time to be going out to the clubs and dancing with glow sticks is probably before you get married and have kids. Right. And so if in your life, over the totality of your life, you want to have that experience, it probably goes into a time bucket pre-marriage, right?
8:07Not after marriage in order for you to get the maximum fulfillment score. Right. And then the spending of money, right? Like when I go to work, I try my best to attribute what am I working for, right? What is the money for? What do you think about when you're doing that then? Well, I think about one, survival and the lifestyle that I have, the things that I normally think I'm going to be doing for now until the day I die. But I think about the activities, how they will change as my life changes, right?
8:38Lewis Howes:I mean... Give me some examples in the last five years to where it'll be different five years from now. The going to the club in Quo-Sick days, they're fading. I still go. I like to be young, but they're not as like every weekend, boy, where we go? Like what's going on, right? So those dollars are spent. They're pretty much useless, right? And I like hiking. I like traveling to different places and seeing different cultures. And so I do a lot of physical activity while I'm there. When I visited Paris and I was there for the summer, I used to take a leisure learning class. And I'd put my books on my back and I'd walk to class about three or four miles.
9:20And then walk around the city with the students, etc. I cannot do that enjoyably today. Why not? My back. my body's deteriorating i can do six miles like i can do it but it's not enjoyable right it's not like i can't do it it's not as enjoyable it's not as fulfilling to me yeah and so a trip to paris walking around eight or nine miles my knees start hurting a little swelling etc i don't get the same exact fulfillment that i did some time ago we could just draw the line out that's gonna shrink and shrink and shrink right and so i know that trips that involve that type of activity i need to be spending that money today, not in the future.
9:59Right. Right. And so these are the type of things, you know, I think about like, okay, the physically demanding trips and fulfilling things now, I need to be doing those now, getting those experiences under my belt now and not be pushing them out until I'm 66, 72, 81, if I make it that far. Right. And so I think a lot of people will look at the, you know, on autopilot are not thinking about these things. They think they're going to retire one day and then their life is going to look like a carnival commercial.
10:31Lewis Howes:And they have perfect health when they're 60. No. Yeah. No. Well, I mean, even perfect health when you're 60 is a lot different than perfect health when you're 40, 50, 20, 30. Right. And so as your health declines naturally, the activities that you can do or that you will like change. right and so you don't need money for those experiences right in the future you need them now right when i i imagine if i'm anything like my my parents and my ancestors i'm gonna enjoy just visiting grandkids little you know talking about the old days etc and so what i'm trying to do is create what i call memory dividends having an experience now um not only do you get enjoyment from the experience when you do it, you get a piece of that enjoyment every time you bring it up, every time you discuss it.
11:24Like I went on this trip and this happened and we got stopped by the security guard and we had to sleep overnight and we met this other couple and it was great. We had a good time and you tell that story and that creates another experience which also gives you joy. And so when you invest in experience, not only do you get the joy of that experience and the fulfillment of experience, but you get what I call the memory dividend every time you access that experience through your memories. Right. And much like investing in a bank or a stock that pays dividends, investing in experience pays a dividend.
11:54And so these mental models, right? Like, you know, it's a lot to remember, right? Like, oh, what do I do? Do I do an experience now? I just come with a formula, formulaic way of thinking, not a formula of like, okay, how do I think about the totality of my life? What experiences belong where? And what will be the most fulfilling for me?
12:15Lewis Howes:So if someone's in their mid-20s, early 30s, right? And they're in this kind of 10-year range, how can they start thinking about this? Maybe they've just said, you know what? I'm just hustling. I'm going after money right now or a career just to make money that I'm spending it all. I don't really have much in savings yet, but I know I should be investing. But how can they start to think about the formula for their life in terms of maximum enjoyment or fulfillment, these memory dividends, which makes a lot of sense to me. without being broke the entire time. Right. So for each person in each profession, right, like there are certain situations where people have pensions, guaranteed jobs, et cetera, and career progression, right, where their salary is going to be going up.
12:58And they're also going to have their own health, right, like they're very healthy, not that healthy, et cetera. And what they're trying to do is thinking about, okay, what experiences in the 20 to 25 bucket or 25 to 35 or whatever, any way you want to break it up. what experiences belong now, okay, that I should be doing now and gifting the memory dividends to my future self.
13:23Lewis Howes:Interesting. Or what things am I doing now that are robbing my future self from stability, you know, and causing worry, right? And so there was a period in my life when I was in my 20s, I was sea song, right? I was like saving too much. I was borrowing from my poor self to give to my future richer self, which did not make any sense, right? Right. And then I went from the I'm going to party and going crazy and I'm spending every single nickel I made, right? To creating future instability for myself by not saving. And now, so for each person, their career path, their earnings potential, etc., that will be different.
14:00But the thing is to get off autopilot and be thinking about it.
14:05Lewis Howes:Right. And maybe you're fumbling your way through it for a year or two. You're like, okay, I'm not sure what it's going to be, but I'm paying attention to what I want right now in the future. Right. Right. So people will have other experts like a financial planner. A lot of times the financial planners are about, let's maximize the money. It'd be like, that's not the ultimate goal. The goal is to maximize fulfillment. And so they will keep you safe and maybe you'll save a certain amount of money, but you're the driver. You're responsible for your own life. And so if you want to be intentional and get the most out of your entire life and each time period, you have to think about, okay, is backpacking now through Europe, is this the period to be backpacking through now?
14:44Or is it 20, 30 years from now? Is this a trip or an experience or a charitable thing that I need to be doing now? Or is this something that I need to be doing later in my life? Just that thought process by ordering your life properly will help you have a more fulfilling life.
15:05Lewis Howes:Yes. What do you think is the biggest psychological crime someone can make when it comes to their money? I think the biggest psychological crime is people fear running out of money instead of fear of wasting their life. And so, you know, they have this fear of embarrassment of like, I'm going to run out of money and I'm going to be broke or I'm going to do X, Y, and Z instead of fear. Like I am wasting my life. I have for the, we were talking about the 20 to 30 bucket. I'll just, you know, this is it. This is the only period I'll be 20 to 30. There are certain activities, experiences that are meant for this bucket, right?
15:44People are marketing services and products to you. You know that they're there, right? Like, I don't want to do them. Like, go have fun, right? But, and you only get one shot, one go around, you know? And so, and they're worried about you know in the 30 40 so i think people worry about embarrassment what other people think judgment about their lifestyle or them failing in the future etc as opposed to worrying about like i don't want to waste this ride and it's not like even the ride for the whole life every single period of your life so if you're a parent with small children not wasting that period with teenagers i know a lot of us would like to waste that period just be like can we get in this period?
16:25But that period, and then, you know, eventually you don't have kids in the house anymore. And that's a different period of your life. And there's different activities and different opportunities that go. And I often say, life is like Tetris, right? Like if you were in heaven, let's assume this heaven, and you're about to come down to earth as a human being, and God's like, here's the bucket of experiences. And when I say use experience, I mean choices, right? I mean it in the broadest sense, hedonistic, charitable, whatever. Yeah. And you're like, oh, the infinite bucket of experiences. I want to go hiking.
16:57I want to go tennis a thousand times. I want to have sex a jillion times. I want to do all these things. You're throwing them into the experience. Like, I want to start a business. I want to go to school, blah, blah, blah. And it's full. And God goes, great. You can have all those. You just have to get the order right. So life is like Tetris. You know, you remember the game Tetris? So you had to get the shapes right. Life is that way. Like, if you don't have the experiences at the right time, they run to interfere with each other or your ability to doom disappears so you can have all the money in the world right um when i was in umst petersburg russia this was before the war a beautiful city and one of the things about europe is like things they allow you to do would be completely illegal in the united states it's not like it's not like safety laws or whatever so you can climb these steps walk around the churches and then walk around the balcony It's beautiful.
17:52It's amazing. It's like, wow, I can't believe we still get to do this. And it was like 115 steps. I remember it was an odd number. I think it might have been 111. And there were like six or eight tour buses of senior citizens coming to go see the museum and this church. Not a single one climbed those steps. Not a single one. So their trip to St. Petersburg was entirely different than my St. Petersburg trip. their experience, the information they got to process, the things they got to see, it was totally different. I'm not saying it wasn't enjoyable, but perhaps in a city that allows you to roam around and do these things and go on cliffs and overlook type of things and you enjoy it, perhaps that trip should have been taken much earlier.
18:38Wow. And so that's an example of getting the order right.
18:44Lewis Howes:Yes. Getting the order right and making sure you're using your money at the time where you're able to use it the most effectively. Yes. It's getting the most out of that tool. It's getting the most out of that tool. Right. The tool of money. Your ability to convert your money into meaningful, fulfilling experiences decays over time. So your brain reaches mental maturity around 28. Your body is physical maturity around 33. so if by and large if you were in the best shape of your life at 33 that is the top then you go into plateau and decline i will never ever unless you know new technology gene therapy or whatever but uh be in better shape than i could have been at 33 right it's over it doesn't mean you can't be in still great shape no no you're still in great shape but i'm just saying my ability to do certain Like, listen, I can get, I was recently - You're not playing college football anymore.
19:41Lewis Howes:No, no, no, no, no. Last year, I was like one in like great shape. I got down to like a 9 % body fat. My cardio VO2 was over, but my lazy 28-year-old self will smoke myself in a race. Really? Like smoke myself, right? Like he just - Doesn't need to warm up. No, no, no. Just go, not stretching anything, right? Right. And so, and then on top of that, if I race, I'm sore afterwards. Like my knees hurt and I got that part. You need to recover for a week. But yeah, cartilage in the back is kind of, you know, all those things, right? He's just hopping around, you know, no sleep, able to do whatever.
20:13He's just like, that guy, he's so lucky. He just doesn't know how good he has it. Right. You know? And so, you know, I think about these things. And, you know, sometimes they're very small things. Like I was at a place where my friends were going to go wakeboarding at my 50th birthday. I was, you know, I'm generally a lazy guy. I'm laying on the beach. I'm like, I don't want to go. You guys go, whatever. And I thought about it. I said, when am I ever going to have a chance to go wakeboarding in the future? We're here. We're in the Caribbean. There's a wakeboard boat there. When's the next time there's going to be a wakeboard boat?
20:45Maybe two years from now, three years from now? And I thought about my back. You know, once your cartilage starts going, it just keeps going. I thought, this may be the last time I'm able to go wakeboarding and enjoy it, and I'm going to switch to another physical activity. so I got my lazy butt off the beach and said I'm coming I did a jump I landed a jump I was happy you know it surfed and and that was the last time I will ever go wakeboarding because of the speed of wakeboarding and and it's so now I wake surf which is a lot slower speed and I can do it later in my life but my wakeboarding days are gone forever and had I not done it at that time it would have been usually years before but I'm wakeboarding and so I got all the enjoyment all the memory dividends of that trip hanging out with my friends etc but that's it the the
21:33Lewis Howes:wakeboarder bill is dead but now you have that memory dividend yes that you can tell this story to me and you can think about that story for the rest of your life yes and i can also use it as a teaching tool right so for people who are still you know got all their cartilage all their cartilage and no broken bones or anything like that like hey you know the time is coming where whatever activity is it will be the last time for you yes and you'll be moving on to other activities right so i'm a wig surfer you know maybe you're just a boater eventually yeah exactly
22:15Lewis Howes:small business owners listen up you started your business because you had a vision not because you wanted to spend your nights figuring out payroll benefits paperwork and all the little details that somehow become very big details. That's where JustWorks comes in. JustWorks is the payroll, benefits, and global hiring platform to unburden your brain from all the complicated small business stuff. They handle the things you can't afford to get wrong, so you don't have to worry. Because building a business is hard enough. You don't have to worry when it just works. You know those moments when you're ordering everything to your house from groceries, gear, random things you didn't even realize you needed until the last minute?
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24:22Lewis Howes:LinkedIn has a word for that, bull spend. Instead, you can get the highest ROAS of major ad networks with LinkedIn ads. Cut the bull spend. Advertise on LinkedIn. Spend$250 and get a$250 credit. Go to linkedin.com slash Lewis. Terms apply. Your book has really taken off in the last few years since it came out. It's called Die With Zero, Getting All You Can From Your Money and Your Life. And I want people to get a few copies of this because I think there's been this misconception of like, make as much money as you can and save it for as long as you can so that you can enjoy the rest of your life when you retire at 64 or 72 or whatever the retirement age is, right?
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25:01Lewis Howes:This kind of concept, save, save, save, invest, which I'm a big fan of saving and investing so that it will pay me dividends now and in the future. And so I won't stress or have worry about money. But I think people take it to extreme sometimes. Correct. And they don't enjoy their time. And they get the bucket list and the time bucketing backwards. Correct. And so why should we be thinking about die with zero? And the idea of having nothing when you die, for some people, seems selfish. What about leaving money for my kids or for charities? Or am I going to leave my family with nothing? What does that say about me and my legacy?
25:47Lewis Howes:So what is your thoughts around these 17 questions I just asked around how we should be thinking about money for retirement? How we should be thinking about money for leaving it behind? How we should be thinking about legacy? And how does having money in the bank when you die connect to legacy? What's your thoughts on that? So I'm going to go first, which is on everybody's mind. And one of the number one questions I get is like, what about the kids? And there's a chapter called, what about the kids? And it's about charity and kids. And so the same laws of physics that govern your body govern your kid's body okay so they're gonna grow their brains are gonna eventually mature trust me parents uh their brains will eventually mature how many kids do you have i have two i have two 16 and 19 yeah um and and and and their bodies will reach physical maturity and then they will plateau and start to decline so if your body is unable to convert the money into meaningful experiences as you age, right?
26:53Like your physical ability to either enjoy them or do them goes down. The same is true for your kids. So actually giving a smaller amount to your kids at an earlier age will be more impactful and more fulfilling than waiting till you kick the bucket and they're 66 or 65 or 60, right? And two thirds or more of their life has gone by, right? so what I advocate for is that be intentional you want to give your life your kids fulfillment a fulfilling life and choices so whatever you're going to give them you know some people like I'm not giving my kids anything they got to make it I got to make it they had to make it but whatever you're going to give them give it to them at the right time timing is important and so I advocate you know somewhere between 25 and 33 right different some kids are very mentally mature and they can handle money when they're younger and and and you know it's going to be fine and some are a little bit later in life right but at a certain point it's their life right you've done your best to prepare them to navigate the world they're their own person if they want to light them on fire let them light them on fire if they want to do this you know and they're industrious etc let them do that but it's their adventure and so and that money has the most impact when you give it to them then and also your legacy you know people like i'm working hard for my kids you know they're 60 i'm working hard for your kids like well part of the legacy and the fulfillment from your kids is spending time with you moments for you not you going to work you with them memories with them so in some situations in a perverse way you're going to work to make more money to give your kids when you die is actually taking away from the fulfillment and diminishing your legacy.
28:47Lewis Howes:Interesting. Right? So we have to be really intentional and think about what are we trying to do when we're giving our kids money? And six-year-olds are not kids. You know what I mean? So I think one of the most asinine things we do or the most autopilot, not living with intention things we do is wait till we die to transfer assets to our kids. Interesting. Right. And that's the same thing with charity. Like charity is now, right? People are hurting now, dying, starving, whatever the issue is that speaks to you, it is now. Right. So, you know, I give kind of examples as like, imagine the people that donated to, you know, funds for polio They'll say, let me just go wait till I die.
29:33And then more kids have polio, right? You know, there's people, you know, and I just use that as an example. And even if it's into education, the returns on education or a human being educated right now far exceeds any market return that you can make. So if you are a charitable person and you identify capital that you're not going to use before you die, now.
29:56Lewis Howes:Right. Right. So how do you think about this in your own life then with terms of, you know, you have two teenage kids. How do you make sure that you raise kids to not rely on you for money and you're not giving them too much personally, but you also want to maximize for fulfillment and memories and you, you know, you have a. So you're going on a sub question. It's like, do you give your kids money or not? Right. And that there's books on this, like give them, there's books, like don't give them anything. And there's books, like give them everything. How do you navigate that? Because you've got an amazing lifestyle, you've got properties, you've got boats, you've got planes, you put them in the back of the plane, you've got a coach and you're in first class.
30:36Lewis Howes:They take a greyhound across. How do you do it where they're psychologically set up for success, but also rich in memories and experiences with you? So by me, quote unquote, making it, right? I've made my life easier and therefore their lives are easier. And they're in a bubble. right as much as i try and you know the exposure i try and get them outside the bubble yes but the main thing i wanted to do is bring strong independent women who are kind who can navigate the world the best i can hope for right and as far you know the way i look at it is is that i have an amount that i want to give them right that is for them to do as they please when they're mature enough to get it so it's not my money it's in a trust it's separate because if bill perkins goes out gambling in some poker game they're not going to get my it's not my money you know what i mean it's their money so i don't have to worry about the risk to me etc they're taking care of but they don't get to use it it's not like a 16 year old's running around in a ferrari or something like that it turns over to them to their control when they're between 28 and 33 i think mine is between 28 and 30 yeah and what does it unlock every month a certain amount or is it a lump sum the biggest uh there's there's you know there's all we're getting to state and and trust planning but you know there's a board that has for health support and maintenance they can trust not me other people can be like okay you're going to grad school we'll give you a little bit of whatever but all of it unlocks to them at 30.
32:09got it okay because i've lived my life so i i i say to my friends like me i live my life it's their life now if i'm gonna give it to them if it's a real gift, it's theirs. When they're able to handle it, you know, I'll give it to them. And they're like, well, what if they can't handle it? It's too late. It's not like at 40, it's going to help them anymore and their health is declining, right? So I'm just like, let them have the adventure they want to have with the resources that I'm willing to give them. So I don't tell people, hey, you have to give your kids money or not. I just tell them the when.
32:40The when, the when, the when is very, very important.
32:44Lewis Howes:Yeah. And it's your responsibility, I guess, as a parent to educate, teach, train them to be kind, thoughtful human beings. And hopefully they're able to make those decisions by then. And that's, in some way, your responsibility as well to oversee that up until 30 or whatever that time is. Well, I mean, at a certain point, your job is done. Right. And the raising, they're their own person. They're adults. They're not going to listen to you anymore. They're not going to listen to you anymore anyway, right? Like you're on the advisory committee. Yes. I think I'm already on the advisory committee.
33:12Lewis Howes:They call you when they need money. Exactly. I'm on the advisory committee. And you hopefully have done a good job. But your job, that part of trying to control your kids is done. You mold through advice from that point on. And so a gift is a gift. And my gift is set. And it's done. If I come into a windfall and I hit the lottery and I feel like, hey, I want to give more to them, I can add to it. But I'm living intentionally. Like, hey, this is when they're going to reach peak mental maturity, mental acuity. and physical maturity. This is where they're going to hit plateau, etc. This is when it's going to have the most impact on their life.
33:54It's going to have less impact on their life because it can't even convert it into experiences they were later on in their life. And so it's their adventure. Their adventure to have. I don't want to control people from the grave. Yes. Here are the rules I set forth. You must do this. I'm just like, what kind of human being does that? He tries to control another human being with money. right i i want them like you've done your training have the adventure you want to have right and so um that's how i think about that now the having the zero part is you know one of the 17 questions yes is is if i spend i have only the only thing i have is my life energy and that's the time i have it on planet right on this planet the the minutes etc so if i spend that time going to work let's say I'm just digging holes, digging holes.
34:45And they gave me this, this thing called money. It could be Chuckie shoes, token could be anything. They give you this thing called money. And then I just hold it. And then I die with it. I've essentially wasted my time digging ditches, right? I've worked for no reward, right? We can see on his face that that's asin, right? Like, no, you don't want to go do something that you normally wouldn't do with all the other activities you can do on this planet, right? Almost infinite choices, right? We don't want to go do that for no reward, right? So we're going to work for something, right? And a lot of us are going to work, you know, some of it, we enjoy it.
35:26We enjoy what we're doing. We enjoy teaching people. But that reward, when we slice up the reward part, that is for us to use as a tool in our tool bucket to maximize our for fulfillment. Nobody goes into the hardware saw, let me get some hammers and saws and then throws them away. Well, I guess there are some people who buy hammers and saws, put them in the garage and never use them. But that's what happens with a lot of people is they just save, save, save, save, never use it, die. And so I'm trying to stop them from doing that and say, hey, let's think about how we can spend and use all your assets, your wealth, your health, and your time or focusing on your wealth before you die to get maximum fulfillment and the maximum ride.
36:09Yes. Right. And so one of the axioms is spend all your money down to zero as close as you can before you die. Right.
36:18Lewis Howes:So you do not waste your life working for no reward. Right. So in your twenties, you may not have a ton of excess money. So you're not, you, you might need to save a little bit in your twenties, but also experience life and have adventures, but not be broke and in survival mode constantly right it's like there's a there's different things you're able to do right like you're you're able to go let's go hiking with my friends let's go biking there's a lot of do a lot of free things a lot of free things a lot of raging a lot of you know super saver tickets back of the bus house parties g-pop at the concert those those are some of the greatest times of my life backpacking exactly camping yeah exactly but you're also saving away for security right the the one experience we all want and you know people push back is like the experience is survival we want to be able to survive like if you're out of the game okay then there's no fulfillment right so we want to be able to survive and we need to calculate our survival number like we got to pay rent we got feeder cells we got to do these things right and we're saving for some sort of calamity where i'm unemployed for a couple weeks but a lot of times um we're saving for i want to go on this trip i want to buy this house i like this car i want to get the girl the ring i you know i mean i want to take my parents on a trip or dinner whatever it is i like to attach the money to activities so they're not just working for some abstract chuck-e-cheese token that we never cash in right you've been to chuck-e-cheese yeah so so so and and so it's like okay um great idea you know so i i first like to think about like okay when we're saving for retirement we're talking about things is like what's your survival number right because we're working for survival and then everything else is choices everything else is about the brand adventure yep right and it's like okay what adventures go where in our life what timeline where do they go right and what adventures will i really be doing in my 60s 70s 80s 90s right now they're the jackal lanes or like i'm sure you remember jackal yeah yeah the juicer the juicer or the no no there used to be a guy when i was growing up an old guy the health guy the health guy yeah no the jack juicer the yeah he would have like he would be like seven years old yeah i'm sure he was raging in clubs and spending money on fire as older but like most of us you know will be more have more uh more relaxed life later in life sedentary lives right more relaxed lives that that aren't really high in consumption and the data shows this like if you look at the data even adjusting for health care costs because i go what about health care even adjusting for healthcare costs.
38:54Seniors spend less money as they age. In aggregate. Why is that? I have, I get asked this question a lot and I'm going to speculate. They can't.
39:06Lewis Howes:They can't. They're sitting around all day. They can't spend the money. They can't. They can't travel. They don't have the energy. They don't have the attitude or the ability. Both. Right. I don't want to go flying. My mom is that way. We had to basically kidnap her to go to Scotland for her 80th birthday. She loved it. It was great, but it was a kidnapping. It takes a whole year to build up the energy. Energy, let's go. She's like, I gotta go on a plane. I gotta sit. It's cramped. I don't like it. I don't feel. Whatever. I mean, she had the best time in Scotland. Right, right. Right? But they just don't.
39:41You get comfortable with your life. Yeah. I tell a story in the book. I was like, you know, maybe an insensitive gif or a not very thoughtful gif. Remember, I'm young and I'm on autopilot. I made some money. And I was a broker and I was like, oh, my grandmother's birthday. I would want money. She's been giving me money since I was a kid, like a dollar for each age, right? I was like, I gave her, I was like, here you go. Here's 10 grand. You know, I gave her 10 grand for her birthday. And she bought me a sweater. And that was it. Oh, my daughter, a teen. Well, later on. But that was it. Like, I thought she was going to call up her friends.
40:16We're going to Vegas. We're going whatever, like with some adventure. We're like, and I was just like, I'm an idiot. I was a complete idiot. I just realized, oh, wow. The money was almost useless to her. It was useful as a tool to give me a sweater that I probably didn't need. You know what I mean? About to move to Texas, right? It's not sweater weather, right?
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41:54Wow. Well, I would say that money, you can't give it to them. It can be a tool to enhance the experience. I think what they want is senior people want these relationships, time with their kids, family, loved ones, these adventures. You know, I used to say to people, you rarely see people go to movies alone. We love shared experience. We're wired to connect, right? And so, you know, people have different tribes, different friends, different et cetera, but they love taking their whole family on an adventure. Now, it could just be a picnic, right? And a small one. Like, at all levels, you can do that.
42:32But you can make it more fun and people talking about it and having et cetera. So, I think, you know, money doesn't give them that. It's their personal connections, but you can make them better, right? You can make them more fulfilling. You can make it easier for some of your family members. Like, oh, I live so far away, I can't afford to go. Oh, it's okay. I'll fly you. Right, right, right. Or I'll pay for the bus ticket. Yes. Or I'll drive and come pick you up, right? These are the things I think that money can't particularly give them, but can enhance the experience, right?
43:02Lewis Howes:When you, you know, you were talking about this kind of generational fear of our grandparents from the Great Depression to our parents to, you know, all these different fears that were passed down generationally or conditions around money, right? Beliefs around money. Right. Save it for a rainy day, retire with money, all these different things, which seemed to make sense back then, right? When maybe it wasn't as abundant or they were in scarcity, right? Or in survival mode. So maybe that made sense for a period of time for them, but it seems like there's more money available now than ever before.
43:37Lewis Howes:There's more printed physically available than ever before. That's for sure. And there's more ways to make money than ever before. There's more side hustles, side gigs, creative endeavors that people can do to make money. What was the actual moment where you broke the generational conditioning around scarcity and unlocked it into abundance for you, where it converted into money entering your hands and your bank account. I think it's weird because I was a screen clerk. I think I was making like$16 ,000 a year, you know, and then driving a limo at night to make ends meet. And my roommate at the time was a waiter and he was making like$77 ,000 a year.
44:22And I was thinking, I can always wait tables. But I wasn't in it for the$16 ,000, right? I was in it for a career path to really make a bunch of money. And so that's a kind of weird thing. And I was just kind of like, if I lose my ego, which I had no ego back then. I was driving a limo at night. I was like, if I lose my ego, I can always get a job. I can always get a job. I'm not going to be completely busted, right? I might be poor and I've been broke before and I'm okay with that. And I've had great times, right? Like, you know, I'm good friends. We go off, do whatever. but it gave me kind of this freedom like there's this safety net of like i will be able to find something right and i remember um one of the fcms i worked for this guy named mark and he was like i used to be a garbage driver i if this they shut this place down i can i can always drive a garbage truck you know what i mean like so you know if i lose my ego about like i'm too proud to do this job right then i can always go work you know there's way more jobs and way more opportunities and i don't have the fear of like moving to another place to get the job or going to another place etc you know it's painful for a lot of people um people have the fear of going into a new environment um and moving and which i think lindes them to uh only local opportunities but for me, I was like, I'll go anywhere for the opportunity.
45:49I'll go to Siberia. You know, you know, I was one of those dumb, young and vicious people that will like, I put me on the moon. I will trade. Right. So like when I got the chance, I was in New York city, I left, didn't know anybody had a mattress and an empty room and you know, I'll be there, you know, sir. Yes, sir. Let's go. Right. And so, and if that didn't work out, so what? Right. So that adventure that I want, I want the scars like I want like a life with no mistakes to me is a uninteresting life an unfulfilling life actually yeah like you haven't touched your limits you you don't know what your limits are because you never fail yeah everything's always working out and you fail is like well you never touched your limits you never really sent this thing until you run so hard where you throw up and you're about to pass off which you know I did in college when they used to make you run you know back you don't know your limits right like you don't know when you're struggling with the weights right like physically but like also emotionally like until you've said i love you first and you've gone through the break and you've done everything you can for the relationship like you just don't know like this is as much as i can give in a relationship yeah right this is as much as i can do this is as far as i can go figuring out this business i need to bring in help or partners or whatever you know like all those things and so um wanting a fulfilling ride is the goal right literally the money the money is only a tool to get the fulfillment now i have fancy fulfillment things right and they do it but and i am learning how to use that tool to drive my fulfillment but i'm also learning hey from other professionals and other verticals in health like how do i optimize my health there's time management books how do i optimize my time and then even in the wet bucket there's like how do i get the better deal to get the same experience and the same fulfillment points when i go to greece i don't do that hotel get the airbnb it'll be nicer and you actually have more fulfillment it'll be cheaper and you have more money for the trip into japan right so i'm just saying like at the macro level you know this is how these things interact and this is how you should be thinking about the arc of your life but then you can go into each vertical and sub-optimize.
48:02Yes, absolutely.
48:04Lewis Howes:But what was that psychological moment for you where you realized, oh, I'm actually good at making money? Oh, wow. And not like, okay, I'm making 16 grand a year and I'm working a nice, driving a limo. But actually I'm breaking through the generational conditioning that I live in scarcity to now I live in abundance or have the potential to live in abundance how did you learn that you were worthy and deserving of more money how did you learn that you were capable of generating wealth oh wow i don't know if i learned it or i just believed it and it became really so i always tell people like i think one of my advantages was that i was delusional and so they were like what do you mean i was like like i believed i can do it and that drove my decisions now that didn't mean i was going to be successful i could have easily believed i was done it and and just never have done it right tried a hundred times and failed and broken yeah but the fact that i had that delusion and that belief that i can do it that i you could throw me in a desert and i'd have a fighting chance i'd figure it out i'd drink my own pee i'd do whatever you know i mean like right i'm just whatever it takes whatever it takes i'm just gonna do it like i had this delusion that I could do it.
49:24And because of that, the drink of the pee got him. Sometimes you got to drink your pee if you're in the desert and you're dying to thirst, you know, you know, rehydrate. But, you know, eat the bugs, right? That delusion sent me to the course to try and to learn. And so when I was learning, it wasn't like I couldn't learn this or I couldn't learn options trading or whatever. It was like, I can do this. I can do this because I had this delusion. And so I think the belief is powerful. It's very, very powerful.
49:58Lewis Howes:How'd you get that belief? Most people don't believe in themselves enough to believe they're deserving and worthy of money, of wealth, of abundance. How did you get to believe you are deserving? Okay, so I had a very topsy-turvy relationship with my dad. He came from a different generation, hard-boiled, right? he was pre-civil rights you know dreams were squashed it was openly squashed and legally squashed right like in this and he and in i was born post-civil rights okay and so um one of the things and i don't want to turn this into a whole racial story but one of the advantages of growing up in jersey city being black is that people in that period people talk about you you're you're accused of this why are your people like this you know you're inferior you can't do this or whatever and so what you develop okay the the good side of that is you know what people think you've been trained you know you you know what's true about you and your people and your relatives or whatever we're not bad people we're not criminals i'm not whatever i'm not this i'm not inferior i'm not whatever you just learned to brush that all off right and my dad was a badass and he was like you can you know you can do whatever you we look with all the adversity we have to deal with and we overcome right and so that not giving a what people think and only listening to your dreams is a superpower forged in adversity and so and so like I just you just so you know a lot of people walk around like I don't care what do you think or whatever and they're thinking this about whatever i'm just like i don't get i don't get and like like i don't care that's their problem right like and and everybody cares a little bit right yeah to the extent that people's thoughts will interfere with my priorities i care more right but in general on the not giving a scale i'm on the further scale because i grew up in a period where you know i was born in 69 right there's you know racial attitudes going on we're just coming out of the 60s right um you know being having that and then just having to deal with that prepares you you know for this period right like i'm not afraid to look like a fool you guys thought i was a fool you know you thought i was full at birth but on skin color you thought i was inferior at birth on skin color you thought this about me on you know on skin color so you just don't give a right and so my dad and the trainings of being a minority in a city during that time period prepared me for like who cares i'm already a fool but some people who maybe have grown up in a lot of the similar adversities or worse or a little bit less adversities they might take that adversity and say, well, I don't have the skills.
53:00Lewis Howes:I'm never going to be able to do this. Yeah. And they stay stuck in that. They don't say, because of this adversity, I don't care, and I'm going to go for it. They say, because of this adversity, this is who I am. I think the victim story is marketed to people. And if you don't take that victim story, I think they would have the same experience as me. Really? um but i you know i don't i don't want to go too deep in it but i would just say that um it wasn't conscious right you just felt it you know you just you just had a pride right you're the underdog pride and and it came and i guess some people they might have you know i was lucky i had a a father and a mother right who you know two college educated parents my dad via scholarship and my mom later on in life.
53:51And so if anybody was designed to succeed, it was me. But there were, you know, when I was led on my own and it's time for me to do it on my own or, you know, who moves from New York City to Texas to go, you know, like the things, the decisions I made were kind of this like, it can be done. You know, when I had not that much experience, but I knew I can recruit people to build in to do this solar development project in the Nevada desert, right? And then sold it to Capital Dynamics, right? And me, my friends and myself, a good chunk of change. And also putting solar on the grid. Like, it's just this belief that you can figure it out and you can do it.
54:35And so I guess that there are some people who get dealt the clouds of inferiority and it stunts them. Yes. And I would hope that somebody somewhere along the line flips it for them, you know? Flips it for them and says, this is a badge of honor, man. Like, you got nothing to lose, right? Right, right. You got nothing to lose. You got no whatever. Nobody expects anything from you. So when you - No pressure. No pressure.
55:04Lewis Howes:No pressure. This could be your greatest gift. This could be your greatest gift. And so for me, I think, you know, my greatest gift was like not giving and my willingness to look like a fool. yeah like i'm just winging life like everybody else right like i'm winging it right and so uh and i'm trying to figure things out and i i wrote this book for me and then i figured if i if i can you know save my own life like not waste my own life uh and maybe it will be useful to other people yes right but occasionally i'm i get somehow stuck on autopilot yeah and i need to go back in a book or my wife needs to remind me like hey hey hey you know let's think this through let's let's let's get off autopilot let's get off let's get off autopilot you know you're doing these things you're playing speed chess on life like how is this the most fulfilling thing to do for you to be doing in your life right now it's not i'm deleting okay you know things like that right there's there's more things that are deeper than that but i think that early experience and my dad gave me the confidence uh seeing him do it in much harder circumstances right much deeper clouds of inferiority uh much more hard knock like to look at that and then other people in life like i'm like you know i go places and i get inspired by people who make it you know a lot of people you know they oh well they had this help or were they they look for the thing that was the one piece of help but they still overcame a lot i'm like wow i'm pretty lazy like if that person could do it and look at all the advantages i have you know born in the united states of america growing economy growing population um jobs technology i just was born in such a great era like i'm like i can ride this wave i could surf this wave i can do it yeah i'm gonna surf this wave of life and and navigate it the way i want to go you know and so i just had this delusional belief and it happen to work out.
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57:43Lewis Howes:And the best part is sharing your space on Airbnb gives you a chance to earn some extra money from a place that might otherwise sit empty. So if you've ever thought about hosting, Consider planning around major events in your city. Your home might be worth more than you think. Find out how much at airbnb.com slash host. This podcast is supported by Ring. With Ring, it's protected. You know those moments when you're expecting a package and you're not home and you're thinking about it all day, wondering if it's just sitting out there. That's something I think about, especially with how often we're ordering things for the house.
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58:51Lewis Howes:And for me, it's that extra peace of mind. Whether it's making sure a delivery arrived or just checking in on things outside, it's simple and easy. Your door, your yard, your home. With Ring, it's protected. Shop cameras, doorbells, and more right now at ring.com. you've been around a ton of wealthy individuals yeah uh billionaires mega billionaires and you've also been around a lot of broke people who are in a ton of debt or people who've lost all their money you've seen the both sides of the spectrum from your perspective at this stage what would you say are the three keys to really making more money and also being fulfilled with the money you have Wow.
59:33Lewis Howes:Okay. So three keys to making more money. I would have to say that on the earning part, there's a lot of people who speak better to making more money, but I will speak just more in terms of psychology and belief is this belief that you can and you're entitled. and so when you think you can you read the book you read the business book you read the so-and-so you make the attempt etc i you know a lot of people will just sit in the stands don't not go up to bat yeah they won't take the chance not only will you take the swing you'll strike out you'll do it again and you do it again and you do it again i was just talking with somebody on twitter and like oh yeah and i break break up isn't it great that you're bankrupt and now you can still go out and earn and take another swing lose the ego attachment let's get it get the out there and let's rip it again yeah you know and so that's that's what it is in america right like there's so many people and failure stories and like steve jobs got fired and rehired you know like things like that right like like all these learnings that you get like wow you went to school this is expensive school but you know let's go you got subject matter expertise what's the next thing what's the next dream on your plate yeah and so when you believe you can you start to take actions that actually develop your ability to do it yes and then and then so that that is one um the the the we've already been talking about it you have to you know there's a saying like never tell your dreams to your parents that you want to do it because even though they love you they saw you as a teenager and you didn't take out the garbage right so they're always like oh oh, you sure you really want to do that?
1:01:16Is this a safe job? Like, you have such a good thing going on. Like, you can just get a job at the post office or whatever. Like, they are afraid for you, right, to go on your adventure. They want to protect you. And they also seen you in your clown years, right? Not the new bad bald you, right? And then also, you know, as much as your friends and maybe some of your peer group may love you or not, a lot of people behave out of fear. They don't want to look like an idiot. They had a great idea. They had a thing they want to do and they don't do it.
1:01:55Lewis Howes:They tried it and it failed or they don't want to do it again or they didn't do it for it, yeah. So your success exposes their cowardice. Say it again. Your success exposes their cowardice. Right. So when you go out and you fail, They're like, see, I'm right not to go do that. See what he did? He went out and failed. Yeah, I told him you shouldn't have done that. That was crazy. Why did he do that, right? So they feel comfortable in their safe life and their cowardice. They didn't go live their dreams or take the risk or whatever. But if you go succeed, they're like, I'm a coward. Like I had a chance to do it.
1:02:32I could have done this. I could have been to work. I could have grinded for a year or two years with no reward living, eat ramen, and been successful, right? So I always say people like success, but they love a failure. They love a failure because it reaffirms that they're doing the right thing and they're not cowards. And so be very, very careful about your mindset that you're getting from other people. Right? And success is not just doing the thing and making it. Success is living a fulfilled life. It is about the ride, you know? A lot of people like say, oh, it's easy for you to say. Listen, I've gone like busted twice.
1:03:17Like I've been fired. I've been whatever. And it's been, that has been great. That has been great. Losing your money, getting fired. Getting fired, getting humiliated. People talking behind your back. You know what I mean? Oh, he's a clown or he can't do this. Like it's part of it. It's like, I learned who my friends were and who weren't. I know who my supporters were and who weren't. I learned about myself. like do I care or do I not care what things really upset me what mistakes did I what did I mistakes like where did I get lazy where did I get off track on vision you know um it's about that it was great and then you know here I am on this side of the coin but like still would have been great you know I did I tried to do some huge project in Central America went bustle vaporized 10 million dollars.
1:04:03Learned a lot. Gone. Like years, time, meetings, whatever, you know, and it's gone. I tried to do an importation project in California, learned all about permitting in California, the interest groups, et cetera. Gone. The ride, you know, and it wasn't like now we're having a bunch of money. It was like, that was a very significant... That was all your money. It was like oh we might have to come back on staff here you know and so i think it's like really be careful about how you speak to yourself and the people you keep around you and who you share your dreams with wow that's interesting and the third thing oh man third thing um just third thing consistency yeah take it seriously i hear a lot of people like they'll have an idea and they're about to go into the execution phase so ideas are like a dime a dozen right it there's no market for ideas that i think paul graham says right you can't just go i'm gonna sell you this idea no you can sell the business you can sell the execution so like 90 something percent of it is the execution and they go in the execution phase and they don't take it seriously you know this is your dream this is your life um you know people take video games um simple things you know party things more seriously and then they'll take their their dreams right and so if your dream is this business or this idea or like some way of making money um and it could just be like showing up for work on time right like it doesn't have to be this like i'm starting this orange renewal thing it just be like i want to be the best person being consistent and taking it seriously yeah taking it very seriously
1:05:47Lewis Howes:I think more money comes to you when you show the universe how consistent you are with what you care about. Use all your resources as if your life depends on it. And the funny thing is, these are the hours of your life. So your life does depend on it. This is your life. This is the time period. And some people don't take, you know, I'll see guys come in with pitches or things. I'm like, did you do this? Did you use this resource? Did you do whatever? It's not like they couldn't have thought of it. It's not like they couldn't have done it. They just didn't because they didn't take it seriously enough.
1:06:14You know? So use all your resources at your disposal to drive your fulfillment. If your fulfillment is this job and making money or this idea, use all your resources at your disposal to make it happen and take it seriously. And so I think a lot of people are flippant with their own dreams. I don't know why. And I think it comes down to the – I've done it before too. I've done it in school. It's one of those things where you have this fear that you can't do well so you don't try your best. you know what I mean like they like oh I'm afraid of failing so I'm just not gonna do my best and so when I when I fail but no I didn't I didn't really try that hard you know what I mean yeah I wasn't really trying to lift it you know like that much I wasn't really stretched out or whatever and so you're like you have this excuse that you didn't try hard so that's why you failed right and so it makes your ego feel good and I I've done that before and I think other people do it too I don't know these are the three keys I don't know what you could take out of that but sure I I think it's something that people can take home with and see if that applies to them.
1:07:16Lewis Howes:I love this. I'm so excited for people to read this. I've got a few final questions for you, but Die with Zero. It's a new approach to looking at your life and maximizing your wealth, your health, and your time. Getting all you can from your money and your life by Bill Perkins. Make sure you guys get a few copies of this. I think it's got over 3 ,000 five-star reviews on Amazon. So get a copy there, share it with your friends. I think there's going to be different insights in here that will give you a perspective on your money and your life that you haven't been thinking about. This is some of it we've covered, but there's a lot more in this book, so make sure to check it out.
1:07:53Lewis Howes:This is a question I ask everyone towards the end. It's called the three truths. Oh, wow. We just asked you three keys to making more money, but this is three truths. I'd like for you to go into your hypothetical future self as your last day on earth and whether there's technological advances and you live till 200 or it's whatever it's your last day in this world your spacesuit goes into outer space for the for the rest of time and you've gotten to experience your life exactly the way you want from this moment until then you have a uh excess of memory dividends right the adventures the love right you wrote it to it till it all fell off right i wrote i wrote it well okay but for whatever reason on this last day you everything you've ever created has to go with you okay so this book this conversation any creation of content in the future no one has access to it wow but you get to leave behind three final lessons and this is your last day from all the experiences you've had from the first memory to the last memory dividend you get to share three final things in this why don't you ask a softball make it easy well you're giving me a softball here yeah good so anyway i call this the three truths okay what would be those three truths for you on the final day wow um no matter what the question love is the answer in um
1:09:27wow you're just on the spot here with these three truths
1:09:34always do your best and i learned that from um there's a book called the four agreements it's my number one recommended book um but always do your best and and your best is different on different days um but if you do your best you know whenever i look back and somebody says what do you regret a lot of people say no regrets i'm like anytime i have a regret it's always related to not doing my best so if i got angry and yelled at somebody i didn't do my best i kind of you're not going to control myself if i if i got fired or whatever i didn't do my best i could have figured that out you know i could have showed up on time or whatever right you know relationships you know that once arrives like i really didn't do my best you know and so always do your best oh my gosh the last the the final last truth i'm gonna get i'm gonna get i'm gonna get technical here on this one it's gonna be a weird it's gonna come out of nowhere it's gonna come out of nowhere life is movement life is experience life is essentially processing information And the more movement and the more information you process, the more life you will have.
1:10:52Thus, the more fulfillment you can potentially have. So get out there and move.
1:11:00Lewis Howes:That's beautiful, man. I love this. Again, Die With Zero. I want you guys to get a few copies of the book. You can go to diewithzerobook.com. You can go to Amazon, all the different bookstores. You're also on Twitter. BP22, I believe. He was, yeah. So your Twitter. If you want that, my hot, crazy takes. I don't recommend it, but if you want to interact with me, you can. You've got a lot of cool stuff on there. Yeah. On Twitter, Instagram as well, Bill Perkins. Although it sounds like your social media will be deleted at some point. It's just me raging, enjoying life, you know, exploring the world.
1:11:32Lewis Howes:But if people have questions for you, they can go there and connect with you over on social media and message you. Yeah. And definitely read the book first before you have other questions. So get the book, read it, dive in, and have a conversation. with a friend of yours about this book. And just, this isn't to make anyone wrong or make you wrong in your life, but to just question, am I doing things to maximize my memories, my fulfillment, my health, my time, my relationships? Am I doing the things that my future self will be proud of me doing right now? And just to ask yourself, and this will give you some of those perspectives.
1:12:07Yeah, the book is essentially a fulfillment maximizer. That's what I'm solving for. Here's these other variables. We can optimize for those, but we're really driving net fulfillment. It's net fulfillment over net worth.
1:12:20Lewis Howes:Yeah. I love that, man. I want to acknowledge you, Bill, before the final question for your journey and where you're at currently. Because I know you've lived a pretty wild life and you've been around a lot of wild individuals and you have, it seems to me, gotten to a place where you've found a lot of peace, harmony, and fulfillment internally. And I think that's hard for people with a lot of money, even though I think a lot of people think people with a lot of money are fulfilled and find peace. Agree with you. But not all of them are. And you've been around a lot of billionaires who have more stress than when they didn't have money sometimes, right?
1:12:55Lewis Howes:Maybe some of them have figured it out, but not all of them. And I'm not saying you have it all figured out, but you're on a journey of peace and harmony, which is beautiful to watch. So I acknowledge you for being on that journey. Yeah. I mean, it's work. I'm doing my best. I'm always trying to work on myself, right i have coaches i have influences i read books and i'm here to make mistakes you know and just realize that you know you have to forgive yourself you're human absolutely yes what's your contract by the way do you remember i'm a loving forgiving uh caring man yes you are i love it man oh man you pulled out my contract
1:13:33do you remember i know i know loving forgiving caring man that's good that's good man that's
1:13:38Lewis Howes:For those at the underground who know what the contract is, fours to you guys. The final question for you. Okay. What's your definition of greatness? Wow. Oh, wow, wow. I've known. This is a – you ask the softballs, don't you? So, you know, I've looked at what you have in your book, and it's like your special mission, right, and your time, and I would kind of agree with that. I think it's a, greatness is a life lived in integrity with yourself, with your values. Right? When I see something great, it's like, you know, they may not have much, whatever, but it was a life lived in integrity with their values and their pursuits and their dreams.
1:14:32And so if, when I'm being great, I'm in integrity. All my, you know, my priority is in balance. I'm not skimming, I'm doing my best. I'm in integrity. When I'm out of integrity, I'm not so great. I'm just not so great. Yeah, exactly. You know what I mean? I'm just that guy. I'm like, oh, breakdown, I've had a breakdown. And we see that manifest that in different people. People, they're about forgiveness. I think about Nelson Mandela living in a prison for most of his life and coming out like, how's this guy so happy and forgiving? You know, somebody who believes in a cause and like I'm, this is a cause I fight for, you know, women who didn't get recognition in earlier times, but believed in what they were doing and diligently lived through it.
1:15:18They believed in the cause or whatever they were working on, whether it be physics or women's rights or whatever, you know, a life and integrity.
1:15:28Lewis Howes:I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you, and it helps us figure out how we can support and serve you moving forward.
1:16:06Lewis Howes:And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.
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1:17:00Lewis Howes:And with over 100 new and used EV models available right now, there's truly something for every lifestyle and budget. The way forward is electric. Learn more at electricforall.org. Royal Caribbean takes next level to another level. Go all in on the world's boldest ships filled with mind-blowing entertainment, world-class dining, and the largest water parks at sea. And just when you think it couldn't get any better, you'll stop at our award-winning private island, Perfect Day Coco Cay. It's an unreal adventure for everyone in the family. Book today at RoyalCaribbean.com. Big time, best time, all the time.
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From the publisher
The real mistake isn't spending too much. It's dying with money you never used.
Bill Perkins built a career generating over $2.2 billion in trading profits as a hedge fund manager. His book Die With Zero reframes what money is actually for.
Money is a tool, not a goal. Every dollar you hold at death represents life energy you spent earning it and never converted into something real. The question isn't how much you save. It's whether you're using your wealth, your health, and your time together, in the right order, to get the most out of your one shot.
That's where memory dividends come in. When you invest in an experience, you don't just get the moment. You get a return every time you recall it, tell the story, or relive it in conversation. The joy compounds long after the trip ends.
But timing matters more than most people realize. Your ability to convert money into meaningful experience decays as you age. The adventures your body wants now won't be available at 72. Life is like Tetris. Get the pieces in the right order, and you get everything. Delay too long, and the window quietly closes.
Die With Zero: Getting All You Can from Your Money and Your Life
In this episode you will:
- Understand the Die With Zero philosophy and why every dollar you die holding is proof you worked for no reward
- Discover the memory dividend concept and why investing in experiences now pays compounding joy long after the moment passes
- Learn the time bucket framework for getting your biggest experiences in the right order before your body, not your bank account, makes the decision for you
- Identify the biggest psychological crime around money: fearing you'll run out instead of fearing you'll waste your one life
- Build the belief, mindset, and consistency that Bill Perkins says are the three keys to earning more and actually feeling fulfilled by what you have
For more information go to https://lewishowes.com/1937
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TOPICS
Bill Perkins, Die With Zero, memory dividends, time buckets, life is Tetris, scarcity mindset, net fulfillment, legacy and inheritance, Your Money or Your Life, financial fulfillment
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