Why You're Still Broke (And It Has Nothing to Do With Money) | Myron Golden

20:46Number one, value comes from past perceived voids. Things that were missing in the past are things that I value in the present. So when I was 17 years old, my friend Stan, his brother Lonnie had a 68 Pontiac GTO and I wanted to buy that car from him and he wouldn't sell it to me. So guess what I bought two years ago? A 1968 Pontiac GTO convertible. Brand new, that car was$3 ,300. I paid$40 ,000 for that car, right? And just got it back from being restored. It's immaculate. Well, why would I do that? Why would I buy that car? Like I've got cars that are so comfortable that when you sit in and they hug you and say, where do you want to go today, baby?

21:25Right. And I'm driving to this 68 Pontiac GTO and it's all bouncy, you know? And I'm like, why did I want this car so bad? Oh, why did I, what was so valuable? Oh, I wanted in the past, I couldn't have it, but I can have it now. So I'm going to have it. So if you can understand what people have been missing out on in the past, you know what to talk to them about in the present. That's one. Number two, present. So past perceived voids. That's one place the value comes from. Number two, present perceived virtues. When somebody perceives something as good right now, They value it. And so most people, when they're selling, when they think they're selling, they're talking to the prospect about what's valuable about their offer to them instead of to the prospect.

22:07They have no idea what the prospect perceives as good because they do all the talking. They don't have a dialogue. They have a monologue. And a presentation, a really great sales presentation is a dialogue where you don't do all the talking.

22:21Lewis Howes:Okay. So that's number two, present perceived voids. The last place that values come from is future perceived visions create present perceived values. So if my presentation can show people how they can have all the things they were missing in the past, all the things they think are wonderful in the present, and they can see themselves living a compelling future, oh, it's really hard for them to say no. Right. Right. And so that's, that's, that's the first thing. So that's the first thing that has to happen in the presentation. I have to have the, the basic big idea has to be surrounded by those things.

22:59Number two, I have to, I have to position my offer correctly because I would rather, as a salesperson, I would rather have an average presentation with great positioning than a great presentation with average positioning. And so what do I mean when I say positioning? Well, I'm going to position my offer, the thing that I'm selling, next to something they've already paid for that's given them less value. That's one. I'm going to position my offer next to the price of my offer next to the cost of not getting the result they've been seeking and show them which one's more expensive. So I'm going to have a position.

23:42Like the positioning is of the utmost importance. And then in addition to positioning the offer, when I do the presentation, as much as possible, I'm going to get, if I'm selling something to you, I'm going to get you to give yourself my presentation. And I'm going to do that by asking you questions. I'm going to do that by asking you what? Questions. Questions. So yeah, that's what I mean. Exactly. I'm going to get them talking back to me. Yeah. And so I really believe that for good salespeople, the prospect provides the content and we provide the context. Mm-hmm. And so I don't want to talk about the pieces of my offer.

24:16It's got 17 workbooks and blah, blah, blah, or it's got these components and these ingredients. No, I don't want to talk about the pieces. I don't want to talk about the process, and I sure don't want to show them the process because if I show them the process, it's going to distract them from the payoff. Mm-hmm. So I don't want to show them the pieces. I don't want to show them the process. I don't want to sell my person because I don't want to be married to you. Like, oh, you get so many hours of my time. No. No. I don't want to. No. When I'm selling you hours of my time, I am telling you that it's so hard you can't do it without me.

24:45That's not the message I want to convey. Does that make sense? Yes. So the only thing that I emphasize when I'm selling, after I do the positioning, after I uncover the value, and then I present the value, the thing that I do is I show them the payoff. And I show them what it's going to feel like they have the payoff, what it's going to sound like, and how other people are going to look at them, and how they're going to feel, and what they'll be able to do then that they can't do now. And so when you emphasize the payoff, people have the ability to see themselves in their desirable future. And it makes it easier for them to say yes, because you're the first person who's ever talked to them about a bridge that gets them from where they are to where they'd like to be.

25:22Lewis Howes:Does that make sense? A hundred percent. I've heard you say a quote, wealth is a spiritual outcome. It is. And you talk often again about faith and finances and people are conflicted by this a lot. They are. They're conflicted by faith and finances. Yes. But why do you believe faith and wealth actually belong together? Well, because God is a God of abundance. In fact, God is so much a God of abundance that when he put Adam and Eve in the Garden of Eden, even though there were only two people there and they were married to each other and all the food was free and there were no stores and there was nothing to buy and there was nothing for sale, he put gold in the Garden of Eden.

25:59But he didn't just put gold in the Garden of Eden. He put gold in the Garden of Eden and told us that it was good. Why do I believe that wealth is good? Because God said so. Why do I believe that wealth, that abundance is spiritual? Because Jesus said, I am come that you might have life and that you might have it more abundantly. But the thief cometh not, but for to steal, to kill, and to destroy. Well, if you kill something, you have a lack of life. If you steal something, you have a lack of property. If you destroy something, you have a lack of property as well. So abundance and lack are both spiritual.

26:31all. Abundance is the result of understanding the spiritual principles that lead to wealth. And people think that God wants them to be poor. I find that fascinating because if God wants you to be poor, he also wants you to be a drunkard. He also wants you to be lazy. He also wants you to be a glutton. He wants you to be a fool. Why do I say that? Well, because from a biblical perspective, the Bible says that love not sleep lest thou come to poverty. So what does that mean? That means if you're lazy, you're going to be broke. So if God wants me to be broke, then he has to want me to be lazy since brokenness is spiritual.

27:07If I think poverty is piety, then if God says that laziness leads to being broke, then he must want me to be lazy if he wants me to be broke. Okay. But it says that if you have wisdom, it'll fill your house with great treasure. So if God doesn't want me to have great treasure, then he must want me to be a fool. The drunkard and the glutton shall lie down together and your drowsiness will clothe the man with rags. So God must want me to be a drunken, gluttonous, lazy fool if he wants me to be broke. Because he promised to bless me with wealth if I have the opposite of those characteristics. That's why.

27:44Yeah.

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30:01Lewis Howes:When was the moment you felt like you had true financial freedom in your life? When you feel like, okay, I'm not living paycheck to paycheck. I've got financial abundance. I don't feel like I'm stressing for what's coming the next month. I can tell you the moment when I felt like that, even though I was still not wealthy. And it was in April of 1999. And I remember it very specifically. It's 27 years ago. Right. 27 years ago. I accidentally made$6 ,200 in one week. Come on. In one week. You know what's really... Before you go on with that. Okay. This is weird. The synchronicity of this. Because the moment I felt like I was the richest man in the world was when I made$6 ,200 in one hour.

30:43Lewis Howes:Okay. So you did it in an hour. I did it in a week. Well, I was also doing people these days, but the fact that it was 60, literally$6 ,200 was how much I made a one hour from a webinar presentation to, to someone else's audience is my first webinar made$6 ,200 and you were like, and I was like, I am the richest man in the world. It was more money than I ever made in maybe years. Right. Like it was, it unlocked like, is this even possible? Yeah. It was just like a whole nother. So that was$6 ,200 was an unlock for you and it was an unlock for me. Crazy. How crazy is that? Yeah, yeah. Okay, so watch this.

31:16So what happened? Tell me. So watch this. Well, what happened was I read Rich Dad, Poor Dad in January 1999. And I realized the reason I was broke when I read that book, I realized I was broke because I didn't have any assets. So I said, okay, I'm going to start focusing on my assets. I had to add some assets, but not... I had this little network marketing income from this little network marketing business I was doing. And then I was a traveling evangelist. So I had my income when church was giving me an offering. And then I had my tape ministry where I'd have my sermons on recording and I would sell them for$5 at the end of the services.

31:49So, so, so what happened was I didn't have a goal. I just thought this church invited me to come speak and they wanted me to come speak for like from, um, Sunday through Wednesday. And so I came and spoke Sunday through Wednesday. And when I got done, they gave me a$2 ,000 honorarium that week. I made$2 ,100 from my network marketing company and I sold$2 ,100 worth of tapes. Wow. But when I did that, you got to understand, in 1998, I only made$48 ,000. Right. So that's an average of$4 ,000 a month. And now I made$6 ,200 in one week, simply because I shifted my focus to acquiring assets and building assets.

32:27Now, here's what happened next. As soon as I made that 60, I said, I made$6 ,200 this week. First thing I said was, wow. And I said it backwards. I said, wow. You're like, now how do I do this again? Exactly. Well, before I even said how I do this again, I said, that was so easy. And then somehow or another, I had this idea, this thought, that must mean it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. As soon as I said that, I said it out loud. I said, from now on, for the rest of my life, I'm going to ignore all the hard ways to make a little bit of money.

33:00And I'm only going to focus on the easy ways to make a lot. That shift changed my life. By July of that same year, I made$8 ,000 in one day in the stock market. Just because I decided to believe that it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. And so even though financially, since that time I've been broke, I was aware of the fact that it's easier to make a lot of money in a short period of time than it is to make a little money over a long period.

33:32Lewis Howes:So after that moment, you had a new belief. You still became broke later is what I'm hearing. Like I made millions of dollars and became broke later. Really? Yeah. I had a whole series of situations that started in 2007. My oldest son was in a car accident and he passed away four days later. Most devastating, surreal, painful, unbelievable, even to this day experience of my life. How old was he? He was 20. Oh man. Yeah. It was, it was, um, yeah, he passed away four days later the next year. And not to brush over that, but that was, that, that'll let a whole lot of wind out of your sails. Your whole life.

34:11Right. Exactly. Even to this day, the most difficult thing I've ever gone through in my life by far by leaps and bounds.

34:19Lewis Howes:Before you go on, what was the greatest lesson that taught you about life? Losing your son in that way? What was the greatest lesson that season taught you? It showed me how much God loves me. Really? Yeah. How so? As a man, like a real man, you want to protect your family. You want to provide for your family. And I had money. I had lots of money. My money couldn't help me. And I'm sitting in the hospital room watching my son take his last breath. Oh my gosh. And as hard as that was, you know what was harder? Watching my wife and my other son and my daughter, watch my wife's son and my other two children's brother, watching them watch their brother die, watching my wife watch her son die.

35:01And there's nothing I could do about it. And I would have done anything. I would have done anything, including trade places with him, if I would have had the opportunity. You say, well, how does that show you the love of God? Because God watched his son die for me. And he could have done something about it, but he didn't. And that made me hyper aware of a kind of love and a level of love that I have no ability to understand. But all the ability in the world to appreciate.

35:26Lewis Howes:Wow. So that's the greatest lesson I learned. When did you learn to, I guess, appreciate or have awareness around the loss to where you could actually feel love rather than anger, upset, or any other emotion? Because I don't know if that happened right away for you. I'm assuming. No, that's what I realized when I was sitting there in that hospital room watching, experiencing this. That was what I was thinking about. God loves you. God loves me more than I can ever fathom. How do you even get to that? I don't know if anyone could really think about that in that moment of like my son. I couldn't think about anything else.

36:04Really? I couldn't think about anything else. Now, you got to understand though, I came to Christ when I was 16 years old. I started reading the Bible when I was 16, the King James version. Started reading the Bible when I was 16. Started studying it when I was 20. And I had a very acute awareness already at that time that spirituality, that the invisible realm is the real realm and that the physical realm is just a manifestation of that realm. So I was like that part of that level of awareness I already had. And there are some things, other things that, and my study that God had been showing me years leading up to that, that put me in a position where that was the conclusion that I came to.

36:50In fact, when my son died, as hard as it was, and it was like, I can't describe how hard it was, but I wanted to make sure that I preached my son's funeral because I didn't want somebody else to mess up what it meant. Because everybody in my family was going to have to live with this conclusion for the rest of our lives. And I wanted to give them a God perspective. So, see, most people believe in God kind of as a genie, maybe, and I'll pray and he'll do what I want him to do and I'll read the Bible to appease him. I don't believe... God is my king. He is sovereign. If he does something, it is the best thing that can be done, even if it's not the best feeling thing that can be done.

37:38If I can't trust him at that level, he's not really God. He might be the God that I'm the God of, but I don't want a God that I'm God of.

37:47Lewis Howes:I mean, how can someone listening right now when they see that there's wars or injustice, believe that? If they're like, okay, all these people are dying around the world, these wars, these challenges, how can I believe that this is the best thing from God? I'm going to give you two answers. How can I believe that water's wet? It doesn't matter if I believe it or not, it's wet. That's the first answer. Here's the second answer. If God cannot lie and he is good and he says he's good, if I really believe that he is the God he says he is, then he's the one that's sovereign, not me. I can trust him even when I can't understand him.

38:28And I think here's the difference between me and anybody else you're going to talk to probably about God and about their faith. I'm not trying to get you to believe what I believe, believe it or don't believe it. But the belief that I have, oh, it's unshakable. God is sovereign. It's so fascinating. I mean, I could give you a really long drawn out theological answer to the question you just answered, but the best answer is if God is really God, like the supreme being and the creator of everything, he can do pretty much whatever he wants to. When I was a kid, I used to build model cars. I don't know if he ever did that or not, but I used to build model cars.

39:11We didn't have the internet. Okay. But guess what else I would do? I'd take him in the basement and blow him up with firecrackers. Right. Why? Well, why would you do that? You just spent all that time. I don't know. I wanted to see what was going to happen. I'm not saying God wants to see what's going to happen. I'm just saying, but God is God. If he is really God and he really owns everything, then when he wants me to know why it's working the way it's working. When he knows, when he believes it's time for me to find out, then I'll find out. You'll find out.

39:38Lewis Howes:There's something you've said, the word you've said multiple times in the last few minutes. Okay. And part of your team was asking me some questions before you got in here and we were chatting. And one of the questions they said, you know, you've interviewed all these people, all these experts over the years, like what's the one thing maybe they don't say in the interviews that you've noticed that makes them, you know, accomplish and be great and achieve what they achieve. And right away, I just said belief. 100%. Belief. And this is something you've said over and over now is like this belief.

40:09Lewis Howes:I believe it's possible to make more money with less work. I believe in this. I believe you can make more in less time. Once you shifted belief, then you had to just see how you could do it. And you can decide to believe. I decided to believe it's easier to make a lot of money in a short period. Yeah. Yeah. And so how did you get to a place of belief? Great question. When you're working as a garbage man, when you're struggling, when you've got, you know, you got polio and you got, yeah, a leg that doesn't work when you've got all you, I think you were born in a segregation hospital. Segregated hospital.

40:46Lewis Howes:Yeah. Like when all these things are against you. But are they? Well, when they perceive to be against you. There you go. When you could tell a story to yourself that this was against me. Look how hard this is. Look at this challenge. Look at, I'm only making$6.50 an hour. I'm only - $6.25, bro. $6.25 an hour. It's going to be impossible. But thanks for the race. Right? Exactly. But when we hold onto a story of belief that things were against us, how do we shift it to believe they're actually for us? Right. You can decide to believe that everything that happens to you happens for you. You can decide to believe that.

41:21So - Whether it's true or not, you can just decide. You can decide to believe. Yeah, because people believe things that aren't true. That's right. Whether it's true or not. I happen to know it's true. And I'll tell you why I know it's true. And I'll tell you how I developed the sense of certainty that I have over the 64 years of being on this planet. So one is I believe that the Bible is truth because when I started reading it, I thought I was going to find religion and I found principles. and I found a lot of, in the coding world, we call if-then-go-to statements, conditional promises. If this happens, then do this.

41:56And I started testing those if-then-go-to statements when I was a kid. When I was 16 years old, I was testing them. I remember the very first one I tested, Proverbs 15.1, a soft answer turneth away wrath, but grievous words stir up anger. And I remember doing something in particular to take off my brother, Mike. He was hacked. He was hot. He came in guns blazing. Man, I can't believe you. I was like, wow, man, you know what? You're right. I shouldn't have done that. Yeah. You know what? I'm not going to let that happen again. Sorry I did that. It's not going to... And he just kind of deflated and walked away.

42:28I was like, that was amazing. It worked. It worked. It did exactly what the Bible said it would do. But there are literally hundreds of biblical principles like that that I've tested since I was 16 years old. I've never had one fail. You say, how do you believe that what happens to you happens against you? It's interesting how if you read more and you write more, it gives you the ability to think more clearly, right? And so there's a story in the Bible about this man named Joseph and Joseph gets thrown into a pit and then he gets taken out of the pit by some slave traders. He's sold into slavery in Egypt.

43:05His brothers threw him in the pit. His 10 older brothers threw him in the pit. So now he's a slave for this man named Potiphar. Potiphar's wife tries to seduce him. This is like a really tragic situation. He's hundreds of miles away from home. He's a slave in somebody's house. The man's wife tries to seduce him. He doesn't yield to her. She grabs his shirt, snatches off his back, lies to her husband. He gets thrown in prison. His brothers go back and tell his father that, well, we think Joseph's dead because we found his coat. They really took it. They tore it in pieces, put goat's blood on it, sheep's blood on it, took it back to, I don't know if this is your son's coat or not, but then his father thought he had died, right?

43:48And so literally over a decade, Joseph is down in Egypt in Potiphar's house or in prison. Anyway, long story short, Joseph ascends because of his interpretation of a dream to become the prime minister of Egypt. Joseph brings his family to Egypt because there's a famine. He introduces his father to Pharaoh. Pharaoh asked his father, sir, how old are you? Jacob, because of all the things that happened to Joseph, he said, few and evil have been the years of the days of the life of my pilgrimage. I'm 138 years old. Few and evil. You just got reunited with your son. He's the prime minister of the country that saved you alive.

44:34And all you can focus on is all the stuff, the pain that you were in the past. Now, Joseph had the same pain that Jacob had, only worse. It was his pain. When he named his two sons, you know what he named them? Ephraim and Manasseh. Do you know what those names mean? One of them means that God has made me to forget all of my trials and my labor in my father's house. The other name means God has made me fruitful in the land of my affliction. The very same thing that Jacob perceived happening to him, Joseph perceived as happening for him. And you always have a choice when you have an experience of life.

45:13Am I going to respond like Jacob or am I going to respond like Joseph? Like you go to the gym, you work out. I can tell you have muscles, right? So you go to the gym. Why do you lift weights? It's hard. It is hard. It keeps me healthy. Right. So you lift weights. It's hard. It keeps you healthy. Why does it keep you healthy? Because it breaks your muscles down, but that's bad. It's breaking your muscles down, right? It breaks them down so they can build back up. So can you tell me of anything in life that gets better because it's easy?

45:41Lewis Howes:I don't know. I mean, just maybe that if you're having an easy moment, it feels good in that moment. Right. It feels good. Yeah. Yeah. But it doesn't make the next moment easy. No. And so the fact that I was born in a segregated hospital because black people weren't allowed to be born in Tampa General, it's a painful thing for my parents. Difficult. I contracted polio because the conditions at hospital were so bad. I've been walking with this brace on my leg my whole life. I had a leg stretch operation when I was 13, where they broke my tibia and my fibula and put these screws through my leg and put it on this rack and turn these knobs and stretch the bones and cut my Achilles tendon and all that other stuff.

46:14I've got a metal rod in my ankle right now when I played golf yesterday and walking up and down those hills when I got done yesterday, it was like throbbing. Oh, that's so terrible. It's not terrible. It's just painful. It's just difficult. There's not a human being who's ever lived who can tell whether something is good or not looking through the windshield, good or bad. We can only tell that looking through the rear rear view mirror. I'm not smart enough to know what's good. I'm smart enough to know it's painful, but I'm also smart enough to know that everything that's painful is not bad.

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48:09Lewis Howes:Having had polio? Yes. Oh, yeah. And having your leg broken and rods and all that stuff. That experience and living with that, do you think you'd be where you're at today? There's no universe. Financially, spiritually? No galaxy. Really? No. Where do you think you'd be if that didn't happen? It depends. I'd probably be a professional athlete of some kind. I was very athletic. Still am very athletic. I would have been very distracted by sports. And when I say distracted, I would have been focused on it, but all focus is the distraction and all distraction is focus, right? And so I would have been focused on a sport that would have maybe made me famous and maybe made me rich, but maybe I would have lost it by now, right?

48:51Like most professional athletes do. And so I believe that God in his sovereign wisdom ordained before the foundation of the world that I would go through all of these experiences so my body would slow down, so my mind could speed up. Oh my gosh.

49:08Lewis Howes:But that's the belief you've created with this experience. Exactly. It's the belief. I don't know if I've created it or if I discovered it. Either one. Yeah. Yeah. It's the belief you've decided. I've definitely decided to believe that. Yes. Yeah. Yeah. Because I can see it. Like I can remember being a child because I wanted to run so bad. I couldn't run because my leg wouldn't, there's certain things it just doesn't do. Kind of most things that legs do. And I couldn't run. But I remember watching for hours, watching other people run to see if I could figure out how to make something that could help me run.

49:44Right? Because I always wanted to run. Because I always tell people I couldn't run so I learned how to fight. So I couldn't run. But what it did is it caused me to be hyper observant. Yeah, I know that feeling. Right? Yeah. Because when you can't do, you can observe.

50:00Lewis Howes:You watch. Exactly. Yeah, I was the same way in school. I was in the bottom of my class pretty much all through school. And I really lacked the skills to connect with people because I was just insecure that I'm not smart enough or funny enough. And so I just didn't really speak much. But I would just watch people speaking and observing them. Exactly. And just watch their human dynamics, their behavior, and just be like, huh, why did that person laugh? Why did that person respond? Why did that person give that person a hug? I would just watch people all day long and observe. And I think that allowed me to have a different perspective of why people do certain things or why they say things.

50:36Lewis Howes:And so that insecurity I had in me or that lack that I was facing allowed me to be more observant to see, okay, how can I have a friend? How can I connect with someone even though no one wants to connect with me? So good. And so it's a similar kind of dynamic. 100%. Yeah. I mean, I remember going all the way through the seventh grade and only having one friend the whole year. So I remember what that feels like. Yeah. Yeah. What is the biggest lie that you think people of faith have been taught about making money and creating wealth? The more money you make, it makes you more and more distant from God.

51:10And if you make too much money, you can't go to heaven.

51:12Lewis Howes:Really? Oh yeah. Why have people believed that? Why is that? Because, because Satan is a master deceiver, right? And the best lies are the ones that seem like they're true. And so if you think about it, um, as, as like, Like when I read the Bible, I see that Satan deceived Eve by twisting God's words, not by giving her his own original words. The first temptation that Satan tempted Jesus with in the wilderness was a twisting of God's word. He quoted the cast yourself down because he shall give his angels charge concerning the inner hands. So he used the word of God to attempt to deceive Jesus.

51:54So if he's going to use the word of God to attempt Eve, who's never sinned before, she has no sin nature, and she falls for it, and he uses the word of God to tempt Jesus, he's not going to fall for it. Don't think he's not going to use the Bible to deceive you. So they believe that because of the fact that a lot of people who preach and teach the Bible have never learned how to study it properly. They've never learned the law of first mention. They've never learned the law of context. They've never learned the law of definitions. And if you don't apply those two laws, whatever you read, you're going to come to an erroneous conclusion because you're not using the framework for understanding it that it was created for to be interpreted.

52:32If I use a whole bunch of words, if I say, well, I'm going to promiogate my esoteric conjuntations and articulate my superficial sentimentalities with amicable and philosophical and psychological observations to be aware of platitude and sponderosities. If I said that to you and you didn't know what those words mean, you're just like, but that's how most people read the Bible. And so what they'll do is they'll take the surface inference and think that's an interpretation. It's not. So there is a passage that says, for instance, for instance, this is one of the most misunderstood passages in the entire Bible.

53:02Jesus said about this rich young ruler, it's easier for a camel to go through the eye of a needle than it is for a rich man to enter into the kingdom of heaven. Now, what does that mean? What does that mean?

53:12Lewis Howes:And how should we interpret that? Well, what it actually means, and you can't, first of all, I'm going to say this. If you start the story with the rich young ruler, you cannot come to a proper interpretation. You need the whole context. You need the whole context. And the context is right before that happened, Jesus had got done speaking and people were bringing their children to him to have him bless them. And the disciples said, get those kids out of here. Jesus said, allow the little children to come unto me and forbid them not. And then he said this, for of such is the kingdom of heaven. So he said, let those little children come to me.

53:43So Jesus is giving an illustration of how salvation, biblical salvation works. Let the little children come into me. So what does a child do to provide for itself?

53:53Lewis Howes:It's a child. To provide food. It cries. Right. But does it earn money? It's a crying. No. To provide? No. It doesn't make any money. It can't provide housing, food. In order for a child to survive, it has to be 100 % dependent on someone other than itself for its survival. Unless it's a child star in Hollywood here and they're making money, but yeah. Yeah. But still, they can't walk. They can't feed themselves. If it's a baby, you see what I'm saying? Yeah. So, okay, great. So right after that happens, he blesses the children. It says, and it came to him, this rich young ruler. And he says to Jesus, he asked him this question, good master, what good thing shall I do that I may inherit eternal life?

54:33He said, good master, what good thing shall I do? And Jesus said, why are you calling me good? Jesus wasn't asking him, why are you calling me good? Because he wasn't good. He was asking me, why are you calling me good? because you're saying, good master, what good things shall I do? Jesus was saying, if you believe I'm good, then you don't need to be good. And if you believe you're good, you don't need me because I am good. So is it going to be you or is it going to be me? And then he said, but if you want to know which commandments, which by the way, Jesus knew he couldn't keep the, the kid couldn't keep the commandments.

55:01The young man couldn't keep the commandments. He said, but if you want to be, if you want to be, um, enter into life, uh, keep the commandments. He was giving the young man an opportunity to say, I've tried to keep the commandments and I can't because that's the real answer for everybody who's ever lived. The real answer is I've tried to keep the commandments, but I can't. But the young man doesn't do that. He tries to play Jesus. And he says, well, which ones? And Jesus named a bunch of them that he knew the guy hadn't broken. And then he named one that was evident to everybody around that the man was breaking all day long.

55:31Which one? He said, thou shalt not commit murder. Thou shalt not steal. Thou shalt not bear false witness. Thou shalt not commit adultery. Honor thy father and thy mother. And then he says this, love your neighbor as yourself. The young man says, all these I have kept from my youth up. What lack I yet? Oh, you've kept all of them, have you? Really? That's interesting. You love your neighbor like you love yourself. I can tell by the shoes you're wearing, you love yourself. I can tell by the robe you're wearing, you love yourself. I can tell by the chariot you rolled up in that you love yourself.

55:58You love your neighbor as you love yourself? Okay. If you're going to lie to me, let's put it to the test. Go sell everything you have, give it to the poor and come and follow me. And the young man went away sorrowful because he had great possessions. So he didn't love his neighbor as he loved himself because if he did, he would have been willing to do that. And then Jesus said, hardly shall a rich man enter into the kingdom of heaven. Now the word rich that Jesus used there is the word pluseo in Greek, which means figuratively rich. This man was rich in self-righteousness, which means he was not willing to receive the righteousness of Christ.

56:38And the reason I know this is true, because I study the Bible and I do word studies, the only other place that word pluseo is used in the New Testament is in 2 Corinthians 8, verse number nine, where it says, and you know the grace of our Lord Jesus Christ, that though he was rich, pluseos, rich in righteousness, yet for your sakes he became poor, he became sin, that you through his righteousness might be rich. So it's the exact same context and the exact same definition. And then when Jesus said, in fact, it's easier for a camel to go through the eye of a needle than it is for a rich man to entertain a kingdom of heaven, his disciples were confused.

57:17It literally says they were bewildered. And then they said, well, who then can be saved? Well, why did they ask that question? Well, because David was rich. If he was talking about monetarily rich, Abraham is the first person the Bible says was rich. So Abraham couldn't get into heaven. David, Abraham, Isaac, Jacob, Joseph, David, Solomon, Their parents, them, they were businessmen. Well, who then can be saved? And then Jesus told them the answer. With man, it is impossible. What's impossible? Salvation through self-righteousness is impossible. But then it says, but with God, all things are possible.

57:50So that's the interpretation of how the passage actually reads and what it means. If someone listening or watching was once poor, maybe they didn't grow up with wealth,

58:01Lewis Howes:their family didn't have it. Or maybe they're poor now. Maybe they're poor now. But they all of a sudden start to apply the principles and generate wealth. But they don't know how to... They don't hold the wealth. They don't know how to manage the wealth. They don't know how... They've never experienced that level of wealth. Abundance. And it's like, it's so unfamiliar. They want it, but then, oh, now I've got 50 grand in my bank. I've got 100 grand. I've got a million. Right. And they don't know how to manage it. Right. Navigate it. They don't know how to perceive... Now everyone's saying, oh, give me money.

58:33Lewis Howes:Right. Oh, now you know how to make money or you need to give more of it. And they have all these different things pulling at them. their own insecurities. They don't know how to hold it up. They don't know how to manage. How do I spend it? Do I blow it? Do I hoard it? That's a fear of a lot of people also that when I make money, I won't know what to do with it. I won't know what to do with it. People are going to steal from me and people are going to judge me. How do you navigate that part of abundance of life? Well, a couple of things. You can't be free if you're worried about what people think about you.

59:05Like real freedom is when you have nothing to gain, nothing to lose, nothing to hide, nothing to prove. If you have those four things, you're free, whether you have money or not. You have nothing to hide. So if you have nothing to gain, if I have nothing to gain, here's what I mean by nothing to gain. When I am interacting with another person, I am never trying to get anything from them. That's nothing to gain. I didn't come on your show because I hope to gain access to your audience so I can sell more stuff. No, I like you and I like the books you've written and you seem like a genuinely cool person.

59:40If something else happens for me, that's great. But that's like, I want to do it because I want to do it. I've got nothing to hide. I've got nothing to prove. I don't need somebody to believe something about me because the ultimate identity already believes something about me. God believes that I'm worthy of life because I'm still here. I'm worthy of his blessings because I'm blessed. I have health. I have a family. I have people that love me. I have people that I love. And so I have nothing to, I have nothing to gain. I have nothing to prove. I have nothing to hide. I'm not doing some sneaky underhanded thing in the shadows.

1:00:13And I hope nobody find out, find out about it. And I've got nothing to lose because I'm just a steward and it's not mine anyway. So how does a person, so that's, you can't be free if you're worried about, oh man, but now I have this money. What if I lose it? Well, I can't really lose. I I mean, I could lose, if something happened and I no longer had money, that's okay. Why? Because knowledge is better than gold. And you can take my money, but you can't take my knowledge. You can't take my skill set. You can't take my mindset. You can't take my tool set. You can take my assets, but I can go build them again.

1:00:50And so it's wise to have a level of caution walking into any new arena, including wealth. But what you want to do is you want to hire people who are smart, strong, where you're weak. I have a CPA. I have a tax strategist. I have an attorney that set up all of my financial stuff. I don't even want to be good at those things. So you compensate for your weaknesses with automation and delegation.

1:01:19Lewis Howes:When you were working as a trash man for many years, what was the inner dialogue that you were thinking while you were working? Because I think you were listening to personal development tapes. I was. So you were listening to things, you were hearing different perspectives, you were trying to develop your mind, but what was the inner dialogue? Because I'm assuming being a trash man is not where you wanted to be in the future. You're not thinking, I hope I'm here forever. Right. In fact, when I was working for the trash company, the general manager, they would always see me on my break. Like if it was break time or I was just getting there, waiting for the mechanic to finish fixing my truck, They'd see me reading books.

1:01:56What are you reading? Oh, I'm reading The Greatest Salesman in the World. Why are you reading that? You're a trash man. No. I'm a trash man, but I'm not going to be a trash man forever. I'm learning how to... I have a business. I'm learning how to do stuff. And so my inner dialogue has always been strong, and I think that's a result of my parents. Because I had polio, they really overcompensated with me, telling me I can do anything I want to do and be anything I want to be. Really?

1:02:18Lewis Howes:Yeah. That's good. Yeah. That's wealth. That's wealth beyond measure. Right? I've got six brothers, one older brother, five younger brothers. And my parents were amazing because like all seven of us were adults and we all get along. We enjoy spending time with each other, right? Because my parents wouldn't allow us in their presence to fight and argue with each other. And one of the things that my parents taught us, when you're out there in the streets, if your brother's in a fight, you better be in a fight with them. So we learned team dynamic in our family, right? Right. It was like a sport.

1:02:54Lewis Howes:It was. You're a professional athlete in your family. In our family dynamics. In our family dynamics, for sure. Looking back then, what was the hardest part of growing up? The hardest part of growing up, there were a lot of hard parts of growing up. Like lots and lots. I wasn't good in school. In fact, I did really well in school all the way through the third grade. And it went downhill from there. Because I didn't like it. It was boring. In third grade, I was like, why are we still doing this? And I became disinterested in the third grade. So that's one. My dad, who was a wonderful, great man, had an alcohol problem, which created a lot of challenges for us.

1:03:28But a lot of great opportunities in those challenges, like learning how to manage the delicate interaction of adults when you're a child to keep from doing something that like... Gets them angry. Upsets the apple cart. Yeah. Okay. So you do that. So that was difficult. The fact that we moved around a lot, so you had to get used to a new school. I think I went to nine different schools growing up. So that was difficult. But all of those difficult things were such an absolute vital part of everything that I do now. Like everything that I do and everything that I am. Such a vital part. Like if God gave me an opportunity to do a do-over without any of those challenges, I would say, nah.

1:04:14I mean, if you want to give me a do-over and I get to do the whole thing again, And knowing what I know now, I'd love to do that. But even not knowing, I wouldn't want a different do-over. I wouldn't want to go and have a do-over and have a life of Myron without polio. Really? No. Why is that? Because then I'd end up something other than what I am. And I love who God has turned me into. I love being me. I love getting to be Myron Golden. And that may sound arrogant. I don't mean it like that. Like, because I realize that anything good about me is not because of me. It's a gift. Even, yeah, and people would say, yeah, it's because of you because you worked hard.

1:04:57Yeah, but even the ability to work hard and the inclination to work hard is a gift. And so if I look at everything good about me as a gift, it gives me everything to be thankful for and nothing to be proud of. And now I can treat other people with respect. and honor even people who may not act out of respectability because maybe they didn't receive all the gifts I received. And if they had, maybe they would have done more with them than I have. You see, there's always a perspective that can help you become a better and more fulfilled person, I think.

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1:07:37Lewis Howes:Right. How do you interpret that? How do you respond to that? It depends on who they are and what my relationship is with them. Yeah. If somebody does something dishonest and they work for me, if it's like really dishonest, I'm probably going to fire them. Yeah. Right? But I'll still be friends with them. Really? And by friends with them, if they need help, I'd help them. Even if they intentionally tried to harm you? Or if they stole from you or they lied? No. Okay. Now we're talking about a different thing. They stole money from you and then they lied. Okay. So I can think of somebody right now.

1:08:08So there are other influencers. We'll call them that for lack of a better word. Sure. Who I've done business with, who've not done the right thing. And I don't put them on full blast. But if somebody asks me about them - You let them know. I'll let them know. I'll tell them. Of course. But I would never say anything about that influencer behind their back that I wouldn't say to their face or that I haven't said to their face. Of course. Yeah. Right? I remember one guy was like, you're a pathological liar, but you knew you were a pathological liar, and I know you're a pathological liar. You're telling people that I'm not honest.

1:08:38Well, I'm telling them you're not honest because you're not honest. And I'm telling you to your face, too. Yeah, I'm telling you to your face. I wouldn't say anything to them. I won't say to you. Yeah. Right? So I don't have any problems confronting people. I don't like to fight, but I don't mind. Right? Right? Like, I would rather have a great and maintain a great relationship. And even if I have a friend who's doing something that is a little off for how I perceive them, I'd go to him and say, you know, I don't have any judgment for you, but I'm really like dumbfounded. Yeah, confused. Why are you doing it?

1:09:13Confused. Why are you? This is what you purport, but this is what you allow. Why? It doesn't match. It's funny because I have, you've been in this kind of online world for a long time.

1:09:26Lewis Howes:Sure. since 2008 2009 is when i kind of got into it so 18 plus years yeah i've seen every i've seen a lot of people i've worked with a lot of people i've been in masterminds i've been on stages i've interviewed a lot of people and you just you know i have so i have other friends who are kind of like up and coming and they're like hey this person reached out to me and i'm like uh just call me and they're like you know they'll text me what do you think about this person i go call me and they're like okay i'll know not to know not to work with it's like exactly all right there's something here you know i'm like i'm not gonna put this in text but um you just want to make sure you're aligning yourself and you're gonna make mistakes you're gonna try to trust people you think are good anybody can be honest yeah right exactly and if you tell somebody you're gonna do something even if it costs you time effort energy and money do it do it or don't commit to it or don't commit to it don't say you can do it just say no yeah yeah no is a complete is a complete sentence i'm curious in your mind how are people actually blocking abundance and staying broke without even realizing and they're doing it?

1:10:24Lewis Howes:A lot of ways. But probably the primary way is people believe more in their lie-identity than they do in their identity. Lie-identity? Lie-identity. What does that mean? What is a lie-identity? A lie-identity is all the things, all the people, all your life told you you are not. You're not smart enough. You're not tall enough. You're not athletic enough. You're not handsome enough, pretty enough. Don't dance well enough. Can't sing well enough. You don't talk good enough. So they are more in tune with who they aren't than they are with who they are. Right? That's the biggest one because everything in life pours out of identity.

1:10:57The very first success principle in the history of the world is this. It came straight from God. First thing God ever said to man. Here's what he said. Be fruitful. The word fruit, a fruit is a living organism who seeded us in itself. So when God said be fruitful, he's saying you produce on the outside of you based on the creativity I plant on the inside of you. Be fruitful. Then he said multiply. Multiply is not a be. Multiply is a do. Do multiply. What does multiply mean? It means increase. do replenish. What's replenish mean? It means fill up the earth. Why? Because you're multiplying. And then subdue it.

1:11:28Subdue is also a do. What's subdue mean? Subdue means a trample. It seems to not fit, but God is showing us that disruption always follows intention. When you decide to do something new that's good, the first thing that shows up is something difficult and painful. You decide to start working out and you haven't worked out in a while, you don't feel stronger first, you feel weaker. It hurts. It doesn't feel good first, it feels bad first, right? So disruption always follows intention. It doesn't matter what the thing is. Okay. So that's number, that's the next thing. And then he said, and have dominion.

1:11:57Dominion means authority over. So here's, here's, here's the, here's the first success principle in the history of the world. You ready? Be, do, have. Don't be, can't do, can't do, can't have. Watch this. It gets better. be a little, do a little, do a little, have a little, but everybody can get excited now. If you'll be a lot, you can do a lot. If you'll do a lot, you can have a lot. Because everything that you have is the result of what you have done. And everything that you will have is the result of what you will do. And everything you will do is the result of who you are becoming right now.

1:12:36Lewis Howes:That's so powerful. That's so funny because kind of emotional intelligence 101 is be, do, have, not if I have something, then I'll be happy. And that's what most people believe. They believe, well, if I had this thing, then I could do X, Y, and Z, and then I'd be, no, no, no. You got it exactly right. Here's what's really interesting. Being speaks to my identity, right? Who I am. Doing speaks to my activity. All of our activity flows out of our identity, but having speaks to our property. Do you realize there is everybody who's alive and has ever been alive, there is a capacity gap. There's a gap in their capacity between who they are and who they could be, between what they're doing and what they could be doing, and between what they have and what they could have.

1:13:17It doesn't matter how much you have and who you are and what you're doing. Elon Musk has a capacity gap in his B2 half. So the question is, how can I fill up this capacity gap? Right? So I fill up the capacity gap in my beingness. Like, how do I become more than I've been being.

1:13:40Lewis Howes:How do you do it? With where you're at in your life, you know, you've got a lot of success, accomplishments, impact, service as well. But do I have as much as I could have? Absolutely not. It's not even close. Do you need more? I don't need more, but does, do the people I serve need me to be more? That's a better question. Because God put me here by myself, but not for myself. Interesting. But what's missing for you then? What's in the gap from - Something's missing, but there's a gap. A gap doesn't mean something's missing. A gap just means there's room for more. That's what the gap means. And so how do I fill the gap?

1:14:13I fill the gap with intentionality. I believe that one of the number one common denominators in all successful people is they hyper-focus on intention and ignore distraction, like it's the plague. And by the way, by intention and distraction, I'm going to define both words. By intention, I mean anything that I focus on that moves the needle in my favor. By distraction, I mean anything I focus on that doesn't move the needle in my favor.

1:14:36Lewis Howes:That's funny. Yeah. Right? I was telling your team, not to cut you off, I was telling your team beforehand, I was like, they're saying the same thing because belief is one thing, but then you could also believe you can do anything. And the distraction of, I know you have lots of money-making opportunities, just because I can start a toothbrush company - Doesn't mean I should. Doesn't mean I should. Just because I can create a nail salon and do well-ed probably. Is that really my purpose? or what's meant for me. Exactly. It's not just because there's money there, it doesn't mean I should spend time doing it.

1:15:06Lewis Howes:1 ,000%. And it's going to pull me away from the bigger intention, the bigger purpose, the bigger mission that I can uniquely serve. Exactly. It's your hyper-intentionality that makes you - Exactly. That continues to fill that gap. Yes. What is the gap for you then from where you are to what is possible at the next level? Yeah, I think it's always who and how many. And what I mean by that is who am I serving and how many of those people am I serving? That's really the question. because fulfillment comes from three things. Fulfillment comes from creation. I have to create something. God planted a different aspect of his creativity inside of all of us.

1:15:38But if I create something and I don't have anybody to enjoy it with, then it feels empty. People who create something, that's why you have people who build multi-billion dollar companies and they're miserable because they alienated themselves from their families and they're disconnected from the people that were put in their life for connection. So you create, Then you connect because your connection gives you somebody to appreciate your creation with. Yeah. And then the last one is contribution. I don't contribute to justify my creation or justify the wealth that comes from my creation. I contribute because I can.

1:16:14And contributing makes me a better person. I contribute because I believe there is no lack and there is no limitation. I contribute because it doesn't cost me anything to contribute. Even though I'm spending money, I don't have an infinite amount of money, but I have an infinite amount of access to all the money I ever want to make. Like we ate breakfast a little while ago right around the corner at this little place called Eat. I don't know if you've ever eaten there. Eat? No. Yeah. So good. Oh, wait, no, I know which one it is. Yeah, yeah. The food's great. The service is great. So anyway. I've been there.

1:16:41Okay. So went around there. And so the bill was for me and some people on my team and my granddaughter was with us as well. And so there were four of us and it came to$89. dollars. And so I pulled out my American Express. She said, we don't take American Express. Okay, cool. So I took out some cash. And so I gave her a hundred dollar bill. I said, here, okay, well, let me give you some, and you keep the change, but here, here's some more change. And I gave her a$20 bill. She said, do you want me to keep the whole thing? Well, yeah, I want you to keep the whole thing. And that$30 tip on a$90 meal probably made her day.

1:17:15I'll probably never think about it again in my life. I won't miss it at all. Right. And so, so the contribution, I think, I think one of the, um, Professor Arthur Brooks at Harvard university, you know, he's been on the show. Yeah. Okay. Great. Brilliant guy, bro. I love that. I love that dude. Anyway, he talks about real friends and deal friends, right? Right. And so we all need more real friends, but we think we need more deal friends. Right. And when you contribute to somebody that can't give you anything in return, we all need those kinds of contributions. And so I talked about the capacity gap in our identity, but I didn't talk about the capacity gap in our activity.

1:17:59Like, how do you fill the capacity gap in your activity? You only got 24 hours in a day. That's right. So what do you do? So what do you do? You do it through ingenuity. What's ingenuity? You find a more efficient approach. We live in the most amazing time in human history. Exactly. AI, AI agents. Like what? We used to have to have automation as one thing and delegation as another thing. Now we have automation that can be delegation and they have both. And the people that we delegate can have automation and delegate. It's like we literally have the ability to compound our results at levels that right now we can't even imagine.

1:18:40So we find a new approach. And then lastly, we increase our property gap with intensity. And what I mean by intensity... The focus is that... Increasing the velocity of our investing. For me, the reason I hyper-focus on investing is because one of my desires is to never, ever, ever, ever, ever again in my family's genealogy from me forward to ever have anybody who starts from scratch. So I'm intentionally investing the wealth for my granddaughter and her children and their children and their children. So when they start, they start with a foundation. And I know people believe that if you have money and you raise your children in a wealthy, abundant experience, that'll ruin them.

1:19:30That's not what ruins them. What ruins them is not teaching them while you're raising them and giving them money. Give them opportunities to earn money. My daughter is a brilliant, brilliant business person. My son's a brilliant, brilliant business person. They're brilliant in their own right. They're brilliant. They're both more brilliant than I am in so many ways. They can do stuff I don't have any idea how to do. But it's because when they were kids, I didn't give them money. I heard one of my kids say one time, we're rich. I said, y 'all ain't rich. I'm rich. Me and your mom are rich. Y 'all ain't rich.

1:20:02Y 'all just are privileged to live with two rich people. Yeah. Right. But the fact that we, I gave them opportunities and you know what, you know, you haven't experienced this yet because your children are still young, but like from age 14 to about 28, you become an idiot. Like you won't know anything. They will think you are the biggest dodo head that they've ever met.

1:20:19Lewis Howes:You're the smartest guy ever. And then you're the biggest idiot. And then you become the biggest idiot. And then when they turn 28, you're the smartest guy ever again. You can become smarter than people who they used to use to make you feel like you're an idiot. Right. And it's mind blowing that my kids, my son or my daughter, neither one of them wanted to work with me for a while. They wanted to go do their own thing. I'm like, Hey, great, go do your own thing. And then they both came and started working with the business and the business started growing even more. And now they're, I mean, they have their own stuff, but they also work in the business and, and our family business.

1:20:49And it's just, it's an amazing thing. It's a family business is an amazing thing. That's cool. If you've taught them the right way. If you taught them the right way. If they're greedy and if they're this. Right. Yeah. Yeah. And my, both my son and my daughter are very frugal and very smart, very smart with their money. That's cool. Yeah.

1:21:03Lewis Howes:What is the specific identity that most people need to let go of or allow to die before they can step into true abundance or wealth? Anything that takes God's name in vain. I bet you weren't expecting that answer, were you? So what does that mean? So what does vain mean? It means empty. It means waste. Moses asked God when God told him to go to Pharaoh and tell him, I said, let my people go. He said, who shall I say has sent me? God said, tell him that I am that I am has sent thee. What does that mean? Okay. Every time you say, I am not, I'm not smart. I'm not rich. I'm not good enough. I'm not talented.

1:21:47Every time you emphasize your I am nots, you're taking God's name in vain because you're saying I am. Think about it. Think about I am. I am. Is that a past, present, or future statement? I am. It's a now. That's a present. That's a now. Okay, cool. Just wanted to make sure we're on the same page. It's in this moment. It's in this moment. It's your being. Exactly. It's your beingness. So here's what's really fascinating. I was experiencing this. And I'm going to, but that's not the same thing as I am. Okay, so watch this. In the realm of time, we don't really have the ability to experience the present.

1:22:25Because as soon as I say now, it becomes then.

1:22:28Lewis Howes:Or it becomes the past. Right. Exactly. It becomes the past. That's what I mean. As soon as I say now, it becomes then. So it doesn't matter how fast I say now, it turns into then. Right, right. As soon as the W gets out of my mouth, it becomes then. Okay. Okay. But in eternity, there's no such thing as the past or the future. There's only the present. That's why God is the I am that I am, not the I was that I was or the I will be that I will be. Because God is the forever I am because he lives in the forever now, which is what eternity is. So every time you say, I am not, you are taking your limitation of not and infusing it with the power of eternity.

1:23:05No wonder you're stuck. So how does someone learn how to remove the belief that I am not good at something,

1:23:13Lewis Howes:or I am not beautiful, or I'm not talented, I'm not smart? How do they, when all they see and feel and experience and know around them is that they are not, like their environment, their friends, their situation is reminding them they are lacking. Well, if they're watching the show, they're already shifting. Yeah, of course. Right? Because they're becoming aware of the fact that there's more than they've been aware of in the past. You have exposure, like constant, intense, perpetual exposure to anything shapes you. People who perpetually watch the news are negative because the news is perpetually negative.

1:23:49Yes. I don't watch the news. I don't either. But I don't need to. People say, well, how will you know what's going on in the world? How will you know what's going on around the world? Well, can I ask you a better question than how will I know what's going on in the world? If I can't fix what's going on in my world, what am I going to do about the problems in the world? Amen. People are so focused on stuff that's going on around the world, you can't even pay your light bill. Like, why would somebody listen to you about a world problem? So that's question number one. But then again, like you said, we're surrounded by negative people.

1:24:23If something negative is going on in the world, we will find out about it. We are surrounded by people who have a media negative news umbilical cord. And it doesn't matter whether it's consistently negative news, CNN, or Slyza Fox News, or always been critical news, ABC. They're all bad. Why would I want to fill my mind with problems? like people don't even understand how much of an energy suck that is. If I fill my mind with problems I can't solve, I don't have any energy left to solve the problems I can. And so you don't realize, and if all I do is watch other people, all I do is watch other people win vicariously.

1:25:01And like we didn't, when I was broke, we, we didn't have a television. My daughter was 16. We got our first cable TV in our house as a, why? Because I'm not going to watch other people live their dreams while I'm living a nightmare. Why would I want to watch somebody else win and I'm losing. That doesn't make any sense. I'm cheering for them. My team won. Your team does not know you exist, right? My favorite movie's on. It may be your favorite movie, but you're not their favorite person watching. They don't even know you exist. Like it's a distraction. Most people anesthetize themselves from their unwillingness to yield to becoming the person they can be by watching other people win.

1:25:40It's not worth it.

1:25:41Lewis Howes:Yeah. For years, I didn't have a TV as well, when I was just getting into the business world. And it's funny because my dad would never let us watch the news and he would always turn the commercials off or he would turn it on silent so we couldn't hear the programming of commercials that were around medical problems, disease, and medication. Because most of the commercials, probably, I don't know, 40%, 50 % are around healthcare medications. Sick care that they call healthcare. Exactly. And so it was just always programming. If you have this, when you have this, Look out for this symptom. And here's what this drug will do for you to help heal you.

1:26:17Lewis Howes:And my dad always turned it off because he was like, it's just programming you. Well, that's why they're called television programs, because they program you. That's why it's called broadcasting. They're broadly casting a spell on everybody. Yeah. And I think it's funny because I did an interview, I don't know, maybe eight years ago with a pretty big political figure. And I normally don't do political figures, but we weren't talking about politics. It was more of a life story. and this person was actually running for president uh one day and i was like yeah i don't watch the news and they got kind of upset at me they were like you're doing a disservice by not being aware of what's happening and not watching the news it was very like almost a make wrong and i was kind of like i can still get informed of what's happening in the world without watching fear-based news right or programming that is keeping me tied to the tv being worried about my life right exactly It doesn't make any sense.

1:27:10You're like manufacturing anxiety, which is the anxiety is the thief of your dreams. Why would I want to manufacture anxiety when I can manufacture anticipation instead? Exactly.

1:27:19Lewis Howes:You can't be creative when you're living in fear necessarily. You know? It's so much harder. So I got a couple of final questions for you. This has been awesome. Do your thing, bro. If money is a byproduct of value and offering value and providing value to someone, what What do most entrepreneurs completely misunderstand about creating real value? They create what's valuable to them instead of what's valuable to the marketplace. I would say if you're going to build a really successful business, it has to start out there. Can't start in here. You can't write the book you've always wanted to write.

1:27:48You have to write the book the marketplace has always wanted to read. You can't start the business and invent the product you've always wanted to invent. You have to invent the product the marketplace has always been screaming for. That people want. Exactly. The thing that people desire. The two things that will make our life complete, I believe, pleasing God, serving people. You cannot lose in those two arenas. Not serving God and pleasing people? No, definitely not. Why? Because I was created to please God because he created everything to please him. And God created me for the purpose of serving other human beings.

1:28:18In fact, Jesus said to those religious leaders, he said, here's what you did. I was sick. You didn't visit me. I was in prison. I was sick. You didn't minister unto me. I was hungry. You didn't feed me. I was thirsty. You didn't give me anything to drink. I was in prison. You didn't visit me. They said, when did we see all these things? He said, in as much as you've done it to the least of these people have nothing to offer you. You've done it also unto me. How you treat other people is how you treat God. Not because those other people are God, but he put them here for you to serve. And it doesn't matter if it's a cashier at a grocery store who's having a quote, bad day, or if it's a client, or if it's a family member, or if it's some stranger on the street, a homeless person who comes up to your window when you're stopped at a red light.

1:29:04It doesn't matter. I was put here to serve people and I need to discern how am I supposed to serve this person at the highest level while I'm in their presence so that they will know through me that God loves them. It's interesting. The queen of Sheba came to see Solomon and she asked him a bunch of hard questions because Solomon was a consultant to his contemporaries. His business model in the Bible was mind-blowing. And so she came to him, she paid him a whole lot of money. Like in today's dollars, it would be like$732 million. Yeah, it's crazy. She was just one of many monarchs that paid him.

1:29:40And so when he got done answering all her questions, here's what she said. Because the Lord loved Israel forever, therefore he made you to be king over Israel. Am I willing to live the kind of life that God can demonstrate his love to people through my existence? That's what I mean when I say serve people.

1:30:03Lewis Howes:And it doesn't necessarily mean for those watching, like if there's a homeless person on drugs coming up to you asking for money. You don't have to give money. You don't have to do that. No, you don't have to do that. You can give them something. You can take them. I'll take you over there and buy you something to eat. Yeah. And sometimes if I'm in a hurry and I don't have time to take them to get something to eat, I'll give them money. because I'm not, I don't know if they're on drugs or not. Maybe they're a disabled vet and they've not been able to get back on their feet. I don't know. But if I feel like I'm, if I feel led, like if I feel impressed that I should give this person some money, I'm going to give them some money.

1:30:34And then I'll let how they used it shake out with them and God later. Like, but I got to do the thing I was put here to do. And that is, please God, serve people. Wow.

1:30:44Lewis Howes:If you could only share three lessons on wealth, creation, and abundance. Yes. From all the lessons you know and all the wisdom and all the experience you have, three lessons on wealth, creation, and abundance. What would those lessons be? I've already shared one. It's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. Like literally, I believe that deciding to believe that and then deciding to only look for and look at easier ways to make a lot will change your life. That's one. Two, this blew my mind. I didn't discover this until 2022.

1:31:16too. Poor people and middle-class people feel like everything's expensive because they pay for things with money they've exchanged their time for. So they feel like they're paying for everything with their life because they are. Somebody makes$100 ,000 a year, they buy a$100 ,000 car, they're asking themselves, is this car worth a year of my life? They buy a$500 ,000 house, is this worth five years of my life plus interest? Wow. Right. But wealthy, creative entrepreneurs, if you want to become wealthy, Become a creative entrepreneur. Why? Because we don't pay for things with money we exchange our time for.

1:31:50We pay for things according to our creativity. What does that mean? Notice I didn't say with my creativity, I didn't say from my creativity, and I didn't say out of my creativity. Why didn't I say that? Because if I paid for it with my creativity, from my creativity, or out of my creativity, I would have less creativity after I paid for it than I had before I paid for it. But if I paid for it according to my creativity, I can use my creativity to pay for it, and I have no less creativity after I'm done paying for it than I had before I paid for it. For instance, you know I used to be a trash man.

1:32:17So guess what I did? I wrote a book about my journey and how I went from being the trash man to now becoming the cash man. You know how long ago I wrote that book, Lewis? When? 20 years ago. Wow. You know what? You know that book that I worked, this is work I did 20 years ago. Yeah. Still makes you money today. Made me, how much, you want to know how much money that book made me in the last year? $81 ,000 from work I did 20 years ago. Just on the book sales, not on the potential other business. All the client stuff that's come from it. Okay. But I wrote another book five years ago in 2021 called Boss Moose.

1:32:50That book in the last year has made me$186 ,000. So I've made over$260 ,000 in the last year from work that's 25 years old. Why? Because I created an offer. See, here's what I mean. A wealthy person, we use our creativity, we create an offer. Offer in that case was a book. The offer then pays for the thing. So if you're exchanging your time for money, you exchange the time, you get the money. You go buy the car. You don't have the time anymore. You don't have the money anymore. You only have the car. Eventually, the car becomes worth nothing unless it's a classic, right? Okay, watch this. I go into my creativity.

1:33:29I create an asset. I write a book. Do I still have the creativity after I write the book? Yes. I write the book. I sell a book. Do I still have books to sell after I sell the book? Yes. So I still have the creativity. I still have the book. I get the money. If I spend the money, I don't have the money anymore, but do I have another book to sell to replace the money? So the creativity never runs out. The asset never runs out. And the money never runs out because if you create the right kind of offer, it's what I call an SRA, a self-replenishing asset. It's one of the greatest wealth lessons I've ever learned in my life.

1:34:00To me, it doesn't matter if I'm buying a pack of Tic Tacs, pack of gum or breakfast or flying across the world on a private jet. it all costs the same amount. How can I say it all costs the same amount? Because I pay for all of it the same way. I pay for it according to my creativity. Anything that I buy, I create an offer to pay for it. And so I literally turn every expense into a profit center.

1:34:23Lewis Howes:I just bought a house. The house was$2.4 million, which in California, it's a bungalow. In Tampa - It's a mansion. It's 70-some-odd, 70-some-odd hundred square feet. That's nice. Cool. Yeah. And I like being at home, but guess what? I haven't started my golf YouTube channel yet, but I love golf, but I'm going to start a golf YouTube channel. Some of it's going to be simulator golf. Some of it's going to be golf course golf. I believe that golf channel will pay for that house. That's cool. So when I create an asset, so when I moved out of my old house, I didn't sell it. Why didn't you sell it? Well, because we have family coming to town.

1:35:00We have a big family. I want to have someplace for them to stay, but it still needs to pay for itself. So we're going to put a podcast studio in it, and my daughter and I are going to start a podcast. That's cool. You see what I'm saying? So I'm using my creativity. So that's the second one. Here's the last one. Here's the last principle. It's called Price's Law. Are you familiar with Price's Law? I heard Jordan Peterson talk about this. This blew my mind. Price's Law? Price's Law. Professor Richard Price discovered this principle that 50 % of the production of any domain is produced by the square root of that domain, which sounds like a big scientific formula.

1:35:32Basically, what it means is, if you have four tomato plants in a garden, two of the tomato plants will produce half the tomatoes. If you have four sales people in a sales team, two of the sales people will produce half of the sales. But if you increase the square root to three from two, because two is the square root of four, right? Two is the square root of four, but it's also half of four. If you increase the square root to three, if you have nine, three times three is nine, if you have nine tomato plants, half of the tomatoes are produced by three of the plants. You have nine people in a sales team.

1:35:58Not half anymore. Not half anymore. If you have nine, Half is created by three. Half of the commissions are generated by three of the salespeople. If you have, let's say that 10 is the square root. 10 times 10 is 100. If you have 100 salespeople on a sales team, 10 of those salespeople will make half the sales, half the commissions. Wow. Yes. Is this similar to 80-20? It's similar, but it's very different because it shows you, like 80-20 shows you that 80 % of your results are produced by 20 % of your efforts. This is showing you something totally different, but in a cool way. I shared this with Ben Hardy.

1:36:32Like we became friends immediately, right? So if you go up to 10 ,000, you got a big insurance company, for instance, like New York Life. A hundred times 10 ,000, that can't be right. A hundred salespeople are producing half the sales. If Price is Law is true, that would have to be true. Okay, cool. I'm going to prove it's true for the country. Are you ready? There are 30 million businesses in the United States of America. The square root of 30 million is 5 ,477, which means 5 ,477 businesses are producing half of the gross domestic product in the United States of America.

1:37:05Lewis Howes:Might be less. Who knows? You got Apple and Google and you know - You're picking up on them now. Exactly. So what does prices law show us? Here's what I believe it shows us. Two things. One, mediocrity scales exponentially. excellence only scales incrementally what does that mean it means almost everybody is willing to do enough to be one of the mediocre many but only a very small percentage of people are willing to be do what it takes to be one of the fantastic few yeah that's what it means mediocrity scales exponentially why maybe because only a handful of people are willing to pay the price of prices law to become one of the fantastic people.

1:37:53Lewis Howes:That's true. Isn't that mind-blowing? That's true, man. That's interesting. I know. It blew my mind, too.

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1:40:17Yeah. That's easy. I think that one of the things that keeps people from 100 ,000 a month is 100 ,000 a year. One thing that keeps people from 500 ,000 a month is 100 ,000 a month. What do I mean by that? You get to the place, you think, I'm there. I'm good. I made it. But I've got news for everybody. And this is a great financial principle. There is no there there. The journey is the there. And so if that's the case, if I've become, let's say a millionaire or a multimillionaire or a decamillionaire, if I've become that, am I there? I'm not there because the whole purpose of me being is for me to be becoming.

1:41:01And so it's not necessarily all about the money. Robert Allen did me a favor. You know who Robert G. Allen is? He's an author of Multiple streams of income. Okay. Okay. Creating wealth. I was at one of his wealth retreats one time and he asked for a testimonial. And I literally had one of his audio programs in my car for probably six years. It was called infopreneuring. I had it in my car for six years and I applied a lot of stuff and it helped me make a lot of money. And he asked for a testimonial. He's like, I'm like, yeah. I used to be a trash man making, I came up on stage. There's 700 people there.

1:41:29I used to be a trash man making, you know,$6.25 an hour. Now I make 30 ,000 a month. I'm living like a king. He said to me, wow, you're doing really good. Here's what he said to me. He said, you're about to have a breakthrough to the really big money. And I thought, my first thought was -

1:41:44Lewis Howes:30 grand's a nut? It's not a lot of money already? Right. I thought, did this guy just diss my 30 ,000 a month in front of 700 people? That was my first thought. From 625 an hour to 30 grand a month? Right. And then I thought, wait, there's a level where 30 grand a month is not a lot of money? Well, now I have a business where if it does 30 ,000 a day, it's not a big deal. And I don't mean 30 ,000 in a day. I mean, 30 ,000 a day, 365 days a year, that's not a big deal. But if Robert Allen wouldn't have said that to me, that expanded my thinking in ways that inspiring me couldn't, motivating me couldn't.

1:42:22He just said, yeah, you're about to have a breakthrough. Basically, he said, you think you're doing good. You don't even know what good looks like.

1:42:28Lewis Howes:Yeah. It's interesting. I had Grant Cardone on the show a few times back in the day. and I think he was at like, I don't know, 300 million in assets or 500 million or something. And I go, what's holding you back from a billion? And he kind of got like really frustrated. He's like, well, it's just not possible right now. And I was like, well, if it was possible, what would need to happen? Come on now. And he's like, he just kind of getting frustrated. He was like, well, I'd have to do this and this and this, and I have to, all these things. And then a year later he comes back and he crossed that billion mark.

1:42:59And I go, why didn't you have 5 billion?

1:43:02Lewis Howes:Like just, not that you have to, but why not? What would it take? What's the difference? He goes, well, now like a billion was, that was the number. Like five, it's like, come on. This is just too unrealistic now. It's like, it's not going to happen. I go, but if it had to happen, what would need to happen in order for that to happen? And he got really frustrated this time. And then he said, you know what? Gosh dang it, Lewis. You know, you always do this to me. And then a year later he came back and he was at five billion. And I'm not saying I'm the one who did this, but I was just allowing someone to think differently.

1:43:34Lewis Howes:Yeah. If you, if you challenge somebody. Yeah. Who's a fighter. Oh yeah. Right. If you challenge somebody who's a fighter, they're going to go, they're going to go prove it. They're going to go figure it out. Yeah. Exactly. Yeah. But it also, you know, and I think we all need someone to challenge us to just see a different possibility. Right. Like, cool. What you've done is great. To see past the horizons. And that means you have to make 10 times more to live a good life. You're living a good life. You're living a good life. Yeah. But if I could make 10 times more, why wouldn't I? And what would need to happen?

1:44:01Lewis Howes:Without you burning out, without you having more free time. Yep. Yeah. Yeah. And then the answer goes back to the same thing I said before, who and how many. The who I serve would have to be different and how many of those who would be different. And most people think I'd need to serve more of a different... It's actually that you need to serve fewer of a different kind of client. Give them greater value and charge them more. give them greater value and charge them more or give more of the right ones of them greater value, charge them less, but give them, see, most people, most people, they, people say over under promise and over deliver.

1:44:34I don't, I hate that. I hate that phrase. Under promise. Just deliver. Just how about this? Promise big and deliver even bigger. Yeah. Yeah. How about that? Um, and most people, when they think of over delivering, what they mean is cramming a bunch of junk in there that's useless. So you become overwhelmed. No more results. Right. Exactly. Make it easier, faster. More is not better, faster is better. Yeah, yeah, yeah. Exactly. That's powerful, man. What's a question you wish more people would ask you that they don't ask? You know what's really fascinating to me? Like, I have a lot of friends, like friend friends, like people that I love that are friends of mine and probably as many family members.

1:45:06My mom had like 11 siblings in her family. My dad had six in his family. Like, I've got a lot of cousins. I've got cousins I haven't even met, like first cousins. No, not first cousins, second cousins I haven't even met. Okay, so cool. I'm shocked. that people don't say, hey, Myron, you know, I'd like to do better financially. What do I need to do? I'd happily tell them. I don't know that they'd happily do it, but I'd happily tell them. It blows my mind. Why do you think people don't ask you that? It goes back to the very first thing we were talking about. They don't believe it's possible for them.

1:45:34They believe more in their I am nots than their I ams. I am, you know, I'm not the kind of person who could become a millionaire. Really? What does that mean? if people would ask you, somebody like you to help them and you could, you'd do it. If somebody that I care about especially would ask me to help them and I could, of course I would do it. So I don't know that I wish more people would ask me, but I'm fascinated that more people don't because if I had known me when I was a trash man, I'd be like, bro, what about this? Because I was asking other wealthy friends of mine. I was asking David Mitchell.

1:46:10I was asking Ben Gender. I was asking Tony Bowling. I was asking people that I got exposed to questions that could help break something free in my mind that would help me see myself in their shoes.

1:46:23Lewis Howes:And what's the thing you're most proud of that most people don't know about you? Maybe something you don't talk about or something that people aren't aware of. It would be way easier for me to tell you the thing I'm most thankful for than the thing I'm most proud of because I don't think in those terms generally. What's that? I'm thankful that my children turned out to be really, really amazing people. That's good. I'm thankful that my brothers and I, we all love each other. Like, not tolerate each other. Like, celebrate each other. I'm thankful that I finally started listening to my kids. My son told me about Bitcoin in 2012.

1:47:01And I discounted it. I'm like, eh. But eventually, I finally listened. And I don't mine Bitcoin. I don't trade Bitcoin. I don't even buy Bitcoin. But I did something in 2017 that made me a cryptocurrency millionaire. Since I think April of 2017, I've acquired over 100 Bitcoin, hundreds of Ethereum. And I did it without buying it, trading it, or mining it, Which sounds like, well, what did you do? I just created some offers and let people pay me in crypto. And there you go. There you go.

1:47:42Lewis Howes:So that's fascinating. That's cool. Yeah, that's cool. I heard online, I can't remember who said this, but some wealthy older billionaire guy when he was asked, what's the key to success? Or what is your definition of success? And he said, having my adult kids want to spend time with me, not because of my money. Oh, yeah. But just because they want to hang out with me. that was success. There's nothing like it. To have my son and my daughter live in the same city as me to have we spend time together like I see my granddaughter four or five times a week. That's pretty cool. It's a joy beyond words.

1:48:19Lewis Howes:Now that you know that I'm a father of two twins two different twin girls what are three pieces of advice that you would give me or any new parent on if they could apply these three principles or say these things or teach these things about abundance and wealth to their children, to my kids on repeat daily, weekly, monthly throughout their childhood development, what three things should I be doing to support their mindset around abundance? A couple of things. Say yes, when you can make yes, your default answer for your children instead of no. Now, when I say yes, I don't mean yes, dad, give me a hundred million dollars.

1:49:03No, that's not what I mean. I mean, Hey, can we go do this? Yes. But you need to figure out how we're going to do X, Y, and Z. Like give them part of responsibility. So before I give you that, let me give you, let me give you what I I've discovered, which the framework for parenting that I wish I had discovered when my children were young. Can I give you that? Yes. There are four levels of parenting. Four is an interesting number because four is the number of the earth. There are four directions on the earth, north, south, east, and west. There are four seasons, winter, spring, summer, and fall.

1:49:31Four elements, water, fire, earth, and wind. So four is an interesting number. There are four. Oftentimes when we find principles on the earth that rule the earth world, they often show up in force. There are four levels of value. There's four levels of teaching for four levels of learning. But there are four levels of parenting for four stages of child development. The first level is training. That's the first level of parenting. And that's when your children are between the ages of day one and four years old. You train them. And the purpose of training is to get them to respond appropriately to authority.

1:50:08Zero to four. It could save their lives. And here's the only response to authority when you're zero to four. Complete and immediate obedience. You do what I said exactly when I said it. Not after I explained to you why. but simply because I said it, because you are not yet four years old. So that's the first stage of child development. So that's training for the purpose of getting them to respond appropriately to your authority. Second stage is teaching. This is the hardest stage of parenting. This is age five, six, seven, and eight. This is where you start explaining the reasons behind the rules.

1:50:46What's this phase called? Teaching. Teaching. Training and then teaching. Training is for response. but the purpose of teaching is so they can learn to reason properly, appropriately with truth. And so you teach them the reasons behind the rules so that they will keep the rules for the right reasons when you're not around. So you're teaching them. And then 9, 10, 11, and 12, that's transitioning them. And what does that mean? That's where you are preparing them with life skills by them doing things with you to you doing that thing with them to you, them watching, then watching them do the thing.

1:51:32So you ask them, what do you want to eat? What are we going to eat for dinner this week? What are we going to eat for breakfast? Okay. What are the ingredients we need to get? And they learn how to make a grocery list and they go to the grocery store and they learn how to find these things. And then they come home and then they help you prepare the meal or, and if it's not you, whoever, whatever the things are that you're working on, that your children are working on with you, they are doing it with you. Get your children started working in your business as soon as they are able. Like if that's two, three years old and they're doing modeling or whatever, and they're holding your book and you're creating an whatever, get your children started in your business.

1:52:09Pay them money for the work they do in your business. And you know, there are tax advantages and all of that and all that. When they, from seven to 17, I think is the, used to be the ages. I don't know what it is. Now my children are grown. That's the third phase of parenting. Transitioning. Transitioning. And then when Jewish children turn 13, actually when they turn 12, they get bar mitzvah. Do you know what the bar mitzvah means? No. Bar means son. Mitzvah means law. So bar mitzvah is your son of the law. You are now responsible to God for keeping the law for yourself. You're an adult. Wow.

1:52:40That's what bar mitzvah means. At 12? At 12. Yes. I was in Israel. I was visiting with my friend, Reese, and we were out to dinner with her and her husband. And I said, well, what are your children doing? Oh, they're home with my oldest son. I forgot his name, but they're home with my oldest son. He's 13. He's a man now. That's what she said. I was the most reckless at 13, you know?

1:53:04Lewis Howes:Right. Well, I'll tell you why that whole phenomenon exists in America. But anyway, so that's trusting your children because now is when you start trusting them as adults. That doesn't mean you give them the keys to the car. Sure, sure. But it means they are thinking like an adult. Do you know that in America, before the Great Depression, people would graduate from the eighth grade at 13 and then they would go get a job. I believe it. Right. And they were more literate than a lot of high school graduates and some college graduates are now. So why are children in America programmed to remain children until they turn 36?

1:53:43because some of the business moguls of the past believed in a zero-sum game. And so they set it up in such a way so that they would win at the expense of other people instead of at the empowerment and the betterment of other people. And they realized that there are two classifications of people that you can count on for overconsumption of any product, addicts and children. So if we can get people addicted, which is why the cigarette companies bought the food companies, Crazy. And if we can get people to remain children longer, then we can perpetuate our sales to these people forever. Crazy. Yeah.

1:54:22Lewis Howes:What's the fourth phase called? Trusting. Trusting. You can trust them as an adult. Trusting. And that's 13 to. From now on. In the forever, yeah. This has been powerful, Myron. I appreciate everything you've been sharing. This has been a lot of fun. I've got two final questions for you before I ask them. I want people to follow you. You can go to MyronGolden.com or Myron Golden on Instagram, social media, all these different places as well. You've got some great books. We'll make sure to link them up here as well. Thank you. Where's one place people should go to learn more about you or to get access to something?

1:54:57If you want to learn more about my business teachings, just go to YouTube, look up Myron Golden. Okay. One of my mottos for creating YouTube content is I never post anything on YouTube that I could not have put in a course and sold. So if I can't sell it, if it's not worth selling, it's not worth posting on YouTube. That's great. Right? And why do I do that? I consider YouTube not to be my free content because it's not free. They have to pay with their attention. I consider it my community service content. This is how I serve people who don't have$375 ,000 to buy a VIP day from, who don't have$55 ,000 to join King Solomon's Court, or$25 ,000 to buy a two-day event where I train them on high-ticket sales.

1:55:34So I have my YouTube channel as my community service content. For those of people who want to learn more Bible from me, Bible study with Myron Golden on YouTube. Those are my two channels that would help them get the most out of those two different aspects, which are really the same aspect, but different aspects of how I teach and what I teach. Love it. Love it. I want to acknowledge you, Myron, for the content you continue to put out,

1:56:01Lewis Howes:which is the content I see is really around faith and financial freedom. That's the stuff I liked seeing you talk about because most people only talk about one or the other. Right. They don't blend both of them and make it part of their being. Right. They've segmented their life. Exactly. Yeah. And I think you've really leaned into it and you've owned it 100%, not been like, oh, let me shy away from this a little bit or only talk a little bit about faith. It's like, here's the principle I've learned that's helped me become wealthy. Let me just share it with you. Right. And blending them, I think is really cool.

1:56:31Lewis Howes:And there's not many people doing that. So I using your talents and your gifts to serve people. And please God, so I acknowledge you for - Thank you. For showing up in the ways you do. Thank you. This is a question I ask everyone towards the end called the three truths. Okay. So imagine a hypothetical scenario, you get to live as long as you want in this earth, but it's the last day in this physical realm. Sure. You get to accomplish and create everything you want. It all comes true. But for whatever reason, hypothetically, in the last day, you have to take all of your content, interviews, books, courses, everything's gone, hypothetical.

1:57:08Lewis Howes:But on the last day, you get to leave behind three lessons. And this is all we would have of your content to remember you by in the world. So all your content is gone except for these three final truths that you would share about anything. What would these three truths be for you? One is a video that I did on YouTube about the 23rd Psalm called You Have to Go Through the Valley to Get to the Vision. That'd be one. Because everybody's going to face difficulty in their lives. Two would probably be my boss moves book because it's the ultimate guide to scaling any business in four moves. We literally show our clients how to scale their business 1 ,280 % in four moves.

1:57:55And so I would leave that behind for the business owners. And I think because everybody's going to die and everybody's going to have a loved one who dies, I would probably leave the message that I preached at my son's funeral.

1:58:08Lewis Howes:What was the main essence of that message? But funerals remind us of three things. The brevity of life. Even if you did live to be 300 years old, in the realm of time, it's like a fraction of a second. The brevity of life. The reality of eternity. When we die, we don't cease to exist. We just go to a different place. And most people think the place they're going to go to is going to be determined by if their good works outweigh their bad works, they get to go to a good place. And if their bad works outweigh their good works, they get to go to a bad place. It's not how it works biblically, which brings me to the third point.

1:58:54Everybody needs a savior. That's the whole point. it's really interesting that everything in the Bible points to Christ, but everything in human history points to Christ. What year is it? What year is this right now? 2026. What does 2026 mean? It means 2 ,026 years after our Lord. That's what it means. Anno Domini, after our Lord. Our dates are based on the life of Christ. It's either before him or after him. Why? Because everything points to him.

1:59:35Lewis Howes:That's beautiful. Yeah. The final question, Myron, what's your definition of greatness? Oh, that's easy. Serve other people. You want to be great? Serve the most people. He will be greatest among you. In fact, I did a video on that too called, how to be great even if you're not good. How can I be great even if I'm not good? Easy. Serve more people. Jesus said, who will be greatest among you? Let him be serving a ball. Think about it. Who do you want to spend the most time with? Somebody who every time they're around you, they're trying to get something from you. Or every time they're around you, they're looking for ways to make your life better.

2:00:11Greatness is not what you think you are. Greatness is what other people see you being as you serve other people. Amen.

2:00:19Lewis Howes:My man. Thank you. My dude. Appreciate it. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward.

2:00:58Lewis Howes:And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.

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2:01:55And just a warning, I'm going to be giving my opinion on everything.

2:01:58Lewis Howes:I'll also have some really fun guests to join in on the fun. The Morgan Stewart Show is out now. Listen and follow wherever you get your podcasts or watch full video on YouTube.