Celebrity Make-Up Artist Hindash On Viral Trends, Beauty Mistakes & His Holy Grail Products | SheerLuxe Middle East Podcast

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1:43Makeup techniques and tips.

1:44Tamara:Whenever I apply like a layer or whatever it is, I spray it and then I put another layer, then I spray it again. So I keep doing it. And we answer all your dilemmas. Do you look at a product and check the expiry date and say, okay, it's expired now. A lot of people don't have expiry dates. Oh, good to see. You can't get it now. They have expiry too.

2:11Hello and welcome to the Sheerlux Middle East Podcast. I'm your host, Tamara Jabi. And today, my lovely colleague and I, Hibba Baker, are joined by Hindash, celebrity makeup artist. You have no idea how excited both Hib and I are for you to be on the spot.

2:26Tamara:Honestly, thank you for coming. You are one of the OG makeup artists of Dubai. I've known Hindash for so many years. We go way back to my time at Dior. This was what? 2018? 2018. You started off as an actual artist. I've seen your work. That's how I discovered your Instagram page. Yeah. You had some of your artwork on Instagram. You had posts of your artwork. And then you got into makeup artistry. My subjects and when I would paint and when I would draw, it was just faces and portraits. So it really made sense. And I was always inspired by beauty advertisements and magazines. Like I wouldn't look at other artists, which is kind of very interesting in the way I worked.

3:07Tamara:How did you transition? Like, I'm really curious. Whatever I would paint, I would include and incorporate like beauty elements. So I would start drawing with an eyeliner and then doing a bit of, you know, adding a bit of eyeshadow into the mix. But in a way that wasn't like, this is all done with eyeshadow. It's like an element. One of my first big like gigs was with Makeup Forever. And we did, this was in 2016, I think. And they were launching brow products. So they're like, okay, we want you, like we recognize that you love art and you're an artist, but you also like are very much into beauty.

3:41so we want you to create different brow shapes and draw them and that would be like the campaign for the eyebrows like you can achieve all these looks and they were all over downtown in Dubai and they called it the brow show and I was like hosting the whole thing which was kind of crazy yeah so there were auditions and my friend Lana my really good friend Lana she was she was part of the mix as well from then on I worked with Estee Lauder and they did Estee Lauder the actual brand as well they launched lipstick so i ended up drawing influencers like close friends of mine as well and giving them like a custom lip with the lipstick how cool is that and then it's a transition from like drawing into reality into a tutorial it was really cool obviously i really loved beauty and the whole aspect of it i wanted to go all out so back to my youtube focus and that's when i really got into video and tutorials so once i got into tutorials like it was like game over like I really found what I really really love we always start every podcast with what we're wearing I think you look very chic please talk us through your look today well I'm wearing my very well-loved Bottega boots they're so I I was thinking about it this morning I'm like I need another pair I don't know if they still make them but I need a pair that I don't touch they're I love them and I'm wearing my Saint Laurent pants I love a pleated yeah uh costs white t-shirt and a Dior denim jackets.

5:06Kind of like all over the brand. Very nice. I really like your look. You always look so put together. Thank you. I love a Canadian tuxedo. I mean, I'm not wearing one now, but I love a monochrome moment. But I also love black, white, and then a different color, like a brown, a burgundy. Yeah, like what you wore at the Girl Love Masterclass. So chic. You looked really good. I love a suit too. I wish I could wear a suit. I would wear a suit almost every day here, like if I had put the weather. Yeah, I mean, you're wearing leather in July.

5:35Tamara:I know, but boots to me, I mean, it's just your foot. I mean, we had this conversation yesterday. It's like, I don't care about what the weather is. I want to wear what I want to wear. Yeah. I want to wear cowboy boots in the summer. Like, it can still work. What about you, Hiba? You look so lovely. Thank you. I mean, this just came in the... Is it yellow or like a greenish? I think it's like a... Mustard or no. This is where... Lime yellow? No. I feel like it's mustard in my own fruit. Your nails are butter yellow too, which I love. Yeah. It just came in the mail today. I got it from Topshop, obviously.

6:06Tamara:I added some blue in case there wasn't enough color. I love it. From ASOS. And yeah. Very chic. Very cool. What are you wearing? Topshop by ASOS as well. Hibba got me on Topshop by ASOS a lot. Is that a different? It's just Topshop on ASOS. They don't sell it anywhere else. Yeah, I don't see it anywhere else. And they did like a whole rebranding. I used to buy so much. Topman. Topman, yeah. They have it on ASOS. They're doing a complete rebranding now. They've been doing fashion shows. King Charles came to the show, which is crazy. I was influenced by him to shop there more. My bank account was like, a Goldie jeans, the hunch belt, and then Tony Bianco pump.

6:48I love you in a blazer too. See my power shoulders.

6:51Tamara:Blazers always, just yet in general, it puts you in a mood. You always feel powerful.

7:03on to our first topic things we love I mean we touched on Love Island a little bit touched a bit on Love Island I don't know if you guys are watching the US I'm watching both I'm not watching any where should I start okay I have never watched a single episode okay so my my really good friend and assistant she was on the same boat she's like I don't know where to start yeah and I'm like we should actually watch season 6 because I haven't watched it and that's the one with Leah

7:27Tamara:season 6 US US okay Aaliyah the person Persian. Yes. Yeah, I know all of them. So that was like a, apparently like a really iconic thing that happened. So we ended up watching that. It is the best one. So actually what, season six? Six. US version. And then we were watching the new one at the same time. So six and eight. Yeah. And then halfway through, halfway through, I made her watch seven because it's also really good. I started with seven. Like, listen, they're all not related. No, no, no. Each season is a new cast and they put people in and every week they bring in new people. Yeah. Etc. so it's not related but you suggest six and then eight I'm not crazy about the new season like it's okay but it's relevant to what's happening online which is why I kind of want to be in the conversation and that's how I watched season seven when it came out last year because you wanted to get involved it was very like I saw a few clips online then I started and it was really good and what I love now about reality TV is I love seeing the psychology behind it because like I like seeing how people psychoanalyze exactly I psychoanalyze like for me it's like my kryptonite honestly guys if I had the choice to be a reality star and get all this I wouldn't choose it any day I can't I just would not choose reality star fame yeah you know what I mean like that is for me that's the worst kind of fame I just would not because I'm tied to this like drama and this like intensity you are and it's just also like you're putting yourself like performative I'm like maybe I would do it in a if it made sense to who I am if you want to make an artist game show yeah yeah yeah got so deep guys I know I wanted to get into more election.

9:01So back to makeup. So back to things we love. Have you guys seen the Salt and Huda Beauty collab? I actually saw a teaser, but is it in Salt? Yes. So Salt have created three custom flavors that are linked to Huda Beauty's new liquid matte mousse lipstick.

9:22Tamara:Which I was going to talk about in the beauty. Yes. Because her whole marketing thing that everyone's. posting is that matte is back yes and do we think for for lipstick me and her are matte girls through and through yeah i love i love matte lips i love but i love a matte face more i love a matte face and that's what i love about your makeup is you love matte face and like i feel like maybe such an arab thing i don't know yeah i love a powder yeah i love a powder finish i love a powder foundation yeah i love i think it's also like being in a climate where we are i'm like i'm gonna get dewy regardless exactly just give me five minutes you know just give me five minutes outside i'll get there yeah it's coming i don't know i just i mean also growing up with you know having acne and then having acne scars and like texture i just feel like as soon as you put powder foundation on it's it's not like this thick heavy layer that people associate it with it has a bad rep huh it just completely like gives you this like filtered look yeah in terms of lips i mean i'm kind of i'm kind of all over the place with lips i don't have a specific preference i love like a soft matte lip i love a gloss i love a satin yeah so yeah it really depends as the thing as a makeup artist you probably work with so much range yeah yeah and also depends on the overall base right yeah what are you what look are you going for some looks suits a glossy lip some more of a matte.

10:48Tamara:Yeah. But hers, the lipstick, have you tried it? I did. I tried it. I like it a lot. I'm wearing it today. How are you? I really like it. I actually think it's so good. I think she's doing such a great job with colors lately as well. She is. I do like her colors. She has the best pinky nude lip liner. I vouch for them. The rosewood lip stain. So, so good. I like the original lip liners more than the stains. You made me buy it. The original ones, yeah. So good. It's very creamy. Do you like the stains more? Interesting. Oh, yeah. I'm a stain. I wear it. I love the stain, yeah. I mean, I'm wearing it all this time.

11:22Tamara:Yeah. But I now switch to the Summer Fridays one. I have. Oh, yeah. I switch to it, obviously, because of the felt pen with Huda Beauty. It dries out. I need to talk about a stain that I've been obsessed with. And it's something that I've been, like, trying to, like, I've been, like, adding it to cart and then removing it and adding it. And it's the Benetint, the Benefit Benetint. But they've extended. The OG? No, they've extended, I think, two or three more shades. Oh. And there's one where the swatches look so dark online, but the undertone is perfect. And I kept thinking about it, then I ordered it.

11:54Amazing. And it's dark cherry. Is it nuts? It's so good. Benetint is a cult product. What I like to do with the Benetint one is line your lips. Yeah. And then like press. So you get this like nice gradient. So you don't get that ugly like, you know, line on the inner part of your lip. It's a really beautiful, brownie, reddish, berry color. It's so good. It sounds epic for me. I love a berry, like, brownie, pinky. You should try it. Yeah, I need to, because I'm very much... And it's huge, and it's going to, like, last you ages. Benetton,

12:31Tamara:so it's the same formula as Benetton. Yeah, same formula, but it's a dark cherry. That lasts me forever. It's a dark cherry one. I'm going to try it. I mean, I'm now like a lip stain girl, because the lip liners, as much as I love a lip liner, it just always wears out. Yeah, And I'm someone who, like, throughout the day, like, even when I go to the beach, it lasts me throughout the beach day. Yeah. And it's like beach and divine. Nothing beats us through. Yeah. Yeah. In terms of long-lasting, I see it will last you forever. And that color, like, I feel like when you kind of overland and smudge, it actually looks like a believable fuller lid.

13:03Yes. Because you don't see the texture. And it's just, like, a blur. Yeah. Hey, Chicago. Class it up with Crocs. You know back to school is coming in fast. So why wait to find your new fave footwear? Step into a local croc store and step into your new look. Try it. Style it. Make it yours. Because the right pair doesn't just show up. It shows off. First day fits, handled. Walk out ready for whatever's next. Visit your nearest croc store today.

13:42on to our favorite topic of the day ride or die beauty any products that you're absolutely loving right now he's like where do i start where do i start i mean i can cheat and say that i've been i have my a lot of my final samples and like packaging of things that i've been working on so that's sorry to interrupt actually blown away this is really exciting i know i'm really really excited. So tell, for people listening, I mean, people know you for your incredible makeup line as well. Yeah. The Color Fluid. Incredible product. It's amazing. And now you've launched. Now we've relaunched the two bestseller shades, which is Boy Tears and Carve.

14:22And we've launched two new shades, which is Concrete and Sculpt. I love that. And they're these amazing, like, vegan, all you can do pigment. You can basically put them anywhere, like eyes, lips, face, implant. Yeah, because I was going to say, Color Fluid, Eyeshadows, but they're not eyeshadows they're they're pigments i mean technically if you want to really think about it it is an eyeshadow formula that i completely tweaked and reformulated to make it kind of go

14:44Tamara:all over the face which i love because for me when it comes to makeup like i love a pink because it looks like i'm burnt all the time but i use everything everywhere they give you that like unison exactly yeah it just changes your your whole like it just makes everything integrated instead of just being blotchy. Exactly. And what I love about these is because of the formula, you can mix them into literally an oil, a skincare product, your foundation, whatever you're using, and it doesn't break up or change a formula. It just kind of integrates. Amazing. And customizes whatever you're carrying with it.

15:22But the other product that I've been obsessed with that I'm working on is my third gradient palette, which is our most iconic product. Your gradient palette. It's never been done before. and it's like in an eyeshadow like pressed pigment form so the new colors are going to be insane wait an eyeshadow pressed pigment it's a press yeah it's a pressed pigment palette so basically it's a formula that's meant to be an eyeshadow a bronzer a blush a powder that you can kind of use anywhere but that's that's like your ingredient original yeah that is the original palette so it is it's a formula is very finely milled so you can kind of build and build i don't want to say they're like sheer eyeshadows but they borderline on the sheer side which makes them very forgiving.

16:05So that's been something that I've been obsessed with. When are you launching that? Well, I would say September. Amazing. That's very soon. You've said it on the pod now. It's coming out in September. No, no, it is. I mean, best time to launch it, right?

16:20Tamara:I'm really excited about that launch. Well, you're going to have to try every single one and let me know because you're going to love that. And I love that it kind of ties back to your like painting exactly exactly painting because for you you're looking at pigment in terms of like an artist with the paint and yeah and that started with my with the gradient palettes like i really wanted it to kind of embody how i paint so each pan is a gradient and when i paint i kind of i mainly paint in black and white so i have the black and the white and then things mush together to create like a gradient of grays so that was my main inspiration and i love that it kind of like integrates both it's phenomenal as soon as you go along and you blend you get the seamless perfect blend because you're getting that oh i know because you're every makeup artist favorite makeup artist like every every every tiktoker and instagrammer talks about your palettes and talks about your products because they love it palette honestly you should be it's a true makeup artist palette like it is phenomenal so hard to make it's kind of yeah Is it a long process?

17:25It's a long process. Because they're done by hand. Like the powders are kind of, they kind of mix together by hand. And then they kind of go through the press. So it's a pretty tedious process.

17:37Tamara:You should do a vlog. I'd be interested to watch it about like behind the scenes, how they make makeup. I really think process and like inspiration is very important. I try to do that on YouTube. Yeah. Before each launch or during each launch. I have to like sit there and talk. Yes, which is so good. And it makes sense. You know, you really want to kind of get to get a bit of a feel of the inspiration between each shade and each product. Yeah. And like I said, we are interested in these sort of things. I want to know why and how this happened. Yeah. So cool. And that's why on the topic of reality TV and like how things are changing from like a brand and marketing perspective is like people want products and brands to be more personal.

18:18Tamara:Yeah. And now that's what people are looking for. and left-light people are now becoming like front camera of like different brands and like taking you into like behind the scene because a lot of brands are like a bit disconnected from their audience and people want to feel more connected to like the product and like they buy into you you know like they're buying into him dash and who he is and i think it's super important that's the biggest advice people are giving brand founders is like be camera facing no let people get to know you because nobody is nobody's into just like the glossy imagery anymore it's like you need to get to know the person behind yeah but are there any other beauty products you absolutely love ride or die beauty i mean now the huda beauty soft matte mousses are one of my favorites now i need to i need to play around with that yeah i need to try it because when i've seen it on people i for me it's a bit too matte yeah too matte like it looks drying you should mix it with something Probably maybe like a very silicone-y base.

19:17Tamara:Yeah, maybe. I mean, I need to try it. It's comfortable. It's a very comfortable lip. It's not like, I feel like I'm not dry. Yeah. Yeah. I'm still obsessed with the One Size Setting Spray. How good is the One Size Setting Spray? It's so good. I really love it. It just doesn't make, your makeup does not move. It's honestly one of the things that I've repurchased the most. Yeah. It's crazy. Is that your favorite setting spray? I would say that and then the Charlotte Tilbury is my favorite for like more of a comfortable yeah like melt melt the powder type of thing but the one size is when I have like a you know a celebrity client that's like doing something you know like performing or like it's a long day they're different usages but like the one size is incredible yeah it's it's like hairspray for your face Amara taught me this technique that I do all the time so like whenever I apply like a layer or whatever it is I spray it and then I put another layer then I spray it again so I keep doing it exactly between oh my god thank god and Hindash is saying exactly I was so stressed I was like oh my god I do that too do you do that too oh thank god because that for me works for me but as a makeup artist I'm like is that good I like doing that but but again not not every single time no not every single so I'll do a few steps and then I spray it when I feel it's nice to do it like do base yeah then like do a nice layer and then do the your color so like Do your blush.

20:38Blush. I do another layer.

20:39Tamara:But I use, so I use the Kosas one, which I like because it's very light. The what? The Kosas setting spray. I think I've tried that. Yeah. It melts your makeup in, I think. Yeah, but then it also doesn't feel, it's not like you're spraying it, but it's just integrated with your makeup. I don't know how to explain it. It also has skincare benefits. Yes. Which is also really nice. Have you tried it? It's really good. No, I don't think I've tried it. But it's like that gradient one. Yeah, it's the gradient. I have it, but I don't think I've tried it. I love I'm very picky with concealer and I feel like we haven't had great concealer launches recently I'm still stuck on the NARS pot that's my personal favorite for myself the NARS pot yeah you know the soft matte but it is it can be tricky for people under their eyes certain if you're quite dry I think I think it's phenomenal but I've been loving the Tower 28 yes they have such good concealer I've yet to try I'm late to the game because my sister told me about it she was in the US so she's like you know I got the Tower 28 concealer and it's pretty amazing I'm like oh yeah cute by the way everyone everyone's saying that they sent it to me and it's been it's a really good concealer Tower 28 and they had I told them to send me the full range so now it's like in your kit the only one I use what are your like non-negotiable makeup kit products I'm sure you have so many so the the Givenchy Prism V the loose powder I have the loose and I have the pressed the pressed I keep for touch shots with the loose powder.

22:05I'm a loose powder girl too. Amazing. But it's reformulated. Oh yeah, they reformulated it. I remember people were annoyed about that. But a lot of things that stain my kit, a lot of MAC lip liners, but the Anastasia Beverly Hills lip liners are insane. They're so good. They're so good. I love lip liners. I use them for my eyeliner as well.

22:23Tamara:Because for me, they're a bit dark. They're quite dark. I use them as eyeliner as well. Like I mix between... The lip liner. Yeah. What is your favorite blush? I'm a blush person. I love blush. I love mine. my Rider Die blush is the Huda Beauty like the air filter one guys I have a combination I have a psychotic combination but there's Dolce & Gabbana they have get their blush in the lightest one I think it's number one it's like a mauve okay I love a mauve they also have like a nice paint we both love a mauve Burberry Burberry have a beige blush okay it's gonna look like a beige blush yeah it's gonna look like just very boring beige it's incredible wow so you mix those or like you mix the beige into any blush that you're using and that way you get the most perfect blush ever because you're blending all the edges.

23:09But also the new MAC blushes I've been really loving. The powder ones, they're so good. There's a color called Film Noir Buff. It's going to be scary to look at because it's a very like Noir, I'm swinging it black. Purpley burgundy. Oh, we love that. I like it in the darker. Yeah. So if you mix that with the Burberry blush, it's game more.

23:28Tamara:You know Elf? Yes. So I saw someone do a TikTok and they use the, it's like a cherry, a black cherry oil. Like they put it on there as a blush. Is it a tint? It's a tint, whatever it is. I don't know. And I saw them blend it, even though it's black cherry. And you would say, I would never use it. You know why? It's all about the undertone. It's so good. And I literally, I'm like, how do I get my hands on this? It's all about the undertone because everything is running too orangey and itchy these days. That's my issue. I'm like, I don't want to be coral. I want to be more like. So you have to go to the darker colors because you can always share them out.

24:02Tamara:I always use the plummy kind of thing because it gives you more of that. You have to get that MAC blush, the Fulanoir buff, and mix it in with the Burberry beige. Yeah, I need to try this one. Or any light beige you want or even a touch of a pink. Done. Sign us up. I have a question for you because I've been seeing. I mean, I keep watching different TikToks now about makeup and everyone's giving you new things. Yeah. So I heard that contour is out. Is it? Like they were saying that now, like instead of using like the whole contour thing, which for me, I'm like, OK, let me try it. So there were a few people who did the makeup without the contour and they were more focused on like blush.