How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market | SheerLuxe Conversations

0:00In this episode of the Sherlock's podcast we're joined by Rachael Wilde who co-founded one of Australia's leading acne care brands The Breakout Hack in 2019. In 2025 Rachael co-founded Booth the hair care brand with a fast-growing cult following and the most recent addition to the York Street brand's portfolio. Today Rachael shares the story behind Booth as well as the thinking behind The Breakout Hack and what it really takes to build a stand-up brand. Plus we chat about her personal hair care routine, the ingredients she swears by and the myths she's keen to bust along with plenty of insider tips.

0:30Stay tuned.

0:39Welcome back to SL Conversations. Today I am joined by Rachel Wild, co-founder of Booth Hair Care, which has gained a very big cult following in the past year. I'm actually very surprised that you've only been running for a year. Eight months. Eight months. Eight months. Oh my goodness. Well, we are going to be finding out all about Booth, all about Rachel and how you started and grew the brand but before we start anything in true sheer like style we're going to run through outfits so do you want to talk me through what you're wearing yes I'm actually wearing this blazer I wear it to death it's an Australian brand called Bubbish two sisters from South Australia in Adelaide I love all of their stuff I love an Australian designer moment well you're just saying the Aussies do it so well and there's so many brands that we're all obsessed with that now here yeah yeah love I feel like we do the mid-market quite well yes um the shirt i actually have no idea because i borrowed it from one of my colleagues this morning um talk about like you know being in an office full of women we're all living together on this trip and we're all in each other's wardrobes which is it's ideal um and then the skirt is from chic which is also australian i love when i meet in australian and they say all these brands i've never heard of yeah add to basket yes and the tights are mns and i have to tell you these tights like the best tights i've ever tried they don't ladder and they stay up really well and choose a bellini which is also australian i think love this yeah and the bag we need to show the bag actually a little silk number i actually don't know where she's from i think i got her off the iconic last minute for like a wedding that i was going to and i wanted a matching matching bag love that my blazer is from asos and my trousers are dish australian brand Love it.

2:19And then wearing some Saint Laurent loafers. Gorgeous. But I'd love to start at the very beginning with your career journey. How did everything start for you? Well, Booth, like we said, is only eight months old. So to understand how Booth came to be, I have to almost take you all the way back, which is I started a skincare brand six years ago and that was my first foray into like building a business. So I studied marketing. I love marketing and brand building. but my first ever job after studying was in medical devices oh wow really random I always thought I'd come a long way yeah I always thought I'd go work in beauty or even like fast moving consumer goods I was really obsessed with advertising like create the creative side so my pinnacle when I was you know 19 and thinking about where I wanted to go on my career was I want to build like a Super Bowl campaign one day but nevertheless I ended up in medical devices just because, you know, I was in uni and that opportunity came up and I was actually their first ever social media hire into this big, big, like medical distribution business.

3:22Very corporate, not super sexy, taught me a lot. I was there for about three years. So from like 20 to 23. And I ended up just gaining a lot of corporate experience in that role and progressed quite quickly. And then came across a technology being used in the healthcare space that could be applied in skincare and this is where this all started. So we worked with a whole bunch of research and development companies. We would partner with them and then take their tech to market. So we would sell them through the sales agents that we had to hospitals. But the one company had created this incredible infection control product, had 50 global patents, like incredibly novel, dealing with the issue of biofilm in the body in relation to infections.

4:07so they were using it in wound care surgical washouts and they discovered that it could be applied in acne to help target the bacteria behind breakouts and they clinically trialed it it was amazing and then it was just sitting on their shelf and they weren't doing anything with it and I found out about it and I'd suffered with acne for so long so I was the customer I was 23 years old at the time I'd actually just been pulled off the pill after being on it for seven years because the dermatologist was like, get off that, you know, I'll put you on, pop you on different or vitamin A's. And I was just still struggling with my skin in my adult life.

4:44And I heard about this and selfishly just wanted to try it. But then I think I had always had this knack for like brand building in the background. I was always reading business books and things. And so what ended up happening was I went and pitched for the licensing rights to the product and ended up winning them and then built a brand to take it to market which is now called the breakout hack and that's been around six years that was a slog so that's where like in the early stages of building a business I was very naive had no budget no money it was bootstrapped I co-founded it with my mum who's an accountant and she came in and helped with all the finances and we built it from there and it was very slow for the first three years and then out of nowhere sort of took off actually via like TikTok and organic social media.

5:31I was going to say like what was it that TikTok? Yeah, it was TikTok and we were a very social first acne brand and we built a brand that was quite disruptive in market, not very clinical but had this incredible science behind it. And then we were raising capital which led us to a merger with another company. We merged with another skincare company in Australia three years into the business which was three years ago and now we have a house of brands called York Street Brands. And eight months ago, we decided to launch a new brand, which was Boof Hair Care. And that licenses a patented technology out of Japan.

6:06Oh my goodness. Okay, wait. So you're doing your skincare brand. At what point were you like, hair care, that's the next route for you? It was so funny because it was so similar to the breakout hack story where there was a company in Australia that had actually bought this technology out of Japan. So there was a group of hair microbiologists that out of a university study started studying the role of FGF5 in relation to hair loss. I love it. FGF5 is a protein that exists in your scalp and its only role in the body is to signal when it's time for the hair follicle to release and shed the hair. Some people have really pronounced FGF5 genes, which means they shed more hair than other people.

6:47My example that I like to use is like golden retrievers have heaps of FGF5 and they shed everywhere. And so they were studying this role of FGF5, its relation to hair fall and then came up with a proprietary blend of botanicals that could actually silence that in the scalp and it's completely natural and so they went on and patented that and then this Australian company bought that tech they actually tried to take it to market themselves and weren't successful but it was an incredible product so they saw what we were building in terms of the brands that we were building at York Street and they actually came to us and said would you consider taking on the tech and they saw it potentially sitting in one of the existing skincare brands, but I am a thin hair girly for life.

7:30I've always struggled with that problem. And I've tried a lot of hair growth products. I had tape and extensions, I'd clip in extensions, like the whole bit. And I was so interested when this came across the desk and lots of things do come across our desk these days. And so I actually got some of the Hero products, tried them, and I actually didn't think much was happening. Two months later, I had a hair and makeup artist who was used to doing my hair and makeup do my hair for an event and she was like what is going on with your hair there's all this new hair it's so much thicker I'm going to need more extensions to sort of fill it in and then I went to the hairdresser another two months later and she was like I'm gonna have to extend your appointment because like this is going to take me longer than usual and I was like wait a minute I was like this is working and it was really different to other hair serums and things that I'd use.

8:16So I actually went back to our CEO and I said, this is not going in one of the skincare brands. This is an entire new brand. This product's incredible. And there are so many customers out there who will want this and need this. And initially he was like, no, that's going to cost so much money. And then I was like, no, we're doing it. And so we actually raised another round of money. And then about, yeah, it took about 15 months and then we launched Booth into market. it yeah that's so interesting because I feel like that thing that you said about it sort of was already a product but it really took the branding and the story to build it and make it be able to sort of succeed what is the secret sauce to that like what do you think in terms of brand building what does your brand have that sort of helped that I think it's just an innate like understanding of the customer and I think so many times there are these incredible ingredients or innovations that exist and these you know science companies or medical development companies will create these products but they're so attached to the science yeah that they actually can't really see bigger than yeah the full picture and they they don't necessarily understand what's going to influence a customer what's going to make them aware of the product um what channels they want to buy it in at what price point in what packaging because let's be real and the packaging is yeah insane thank you but that is such a motivator for customers and the beauty products that they're using are an extension of them and their identity in themselves.

9:42And you need to understand how to emotionally connect with customers as a brand in order to get your products in front of them. And especially in this day and age where the markets are so saturated, you know, with social media, you see a million things a day. To be able to stop someone in their tracks and be like, I want to try that, it's a real skill. Yeah. So even down to like the colors and stuff, when we were creating the brand, we did a full analysis on shelf of what brands existed in what color palettes, because we know if someone's going into a store, you want them to be able to see it from a mile away.

10:12All the custom ribbing on the packaging, you know, cost us a lot in moulds and custom elements. But we know that if someone picks up that Hero Tonic on social media and they're covering the brand, you still know who it is. And it's all of those ways to sell to customers these days where it's so visual on TikTok and everything else that you do have to think about all of that from the beginning. 100%. And it feels like you kind of, you know, there's so many things that you just did right and did at the right time for the brand. But were there any mistakes you made early on that you were like, oh, my God, really?

10:46Well, especially with the breakout hack. And that's what I say. In order to understand how Booth has gotten here in eight months, it's really important to have known the whole background of the breakout hack. because we made so many mistakes down to not registering trademarks correctly in international countries and having to change the brand later on too. But it's all these things like how can you know this when you're you know young and starting a business. 23. Yeah no you don't and I think you have to learn it the hard way but I call them school fees. It's like it'll cost you a lot of money in business but you're almost paying for the education because you will never make that same mistake again and I think Booth we created that brand the way that we did from day one because of all of the learnings previously and do you feel like you have to have almost a bit of naivety to be able to step into I was talking to someone the other day Jess Hunt she's the founder of the brand Refai she's amazing and she was saying like she almost had to have a bit of naivety because it's almost too scary otherwise you have to kind of just go head first and try and almost be like of course I'll it'll be fine do you feel like you had to do that a bit yes you would be way too jaded if I knew everything that was gonna come my way through that experience yeah Yeah, you would go running if you knew all the money that you were going to sink, like the amount of stress you would go through.

12:01You wouldn't do it. But it is that blind faith. And there's something really magical about, you know, someone who just passionately and blindly believes in their cause and their product. And I think that's what actually carries you through. So you have to have it. And you wouldn't have it if you understood all the challenges you were going to come up against. I mean, the brand is obviously quite new, but it's gained such a cult following. what do you see for it in the future? Like what are the next eight months look like? Well, the brand actually only has four products in it. So, you know, we launched with this core range, but there's so much else that we want to do for our customers.

12:36Other problems we can solve for them. Other products that they, you know, are using in their routine or that they're wanting that we can create for them. So I think new product development is going to be a really important part for the brand. Anything you can sneak peek for us? Yeah. Any words you can say? trying not to give it away um you have to wait and see but I think honestly the fact that we are sitting here in London with the products on shelf in boots eight months in I could have never have imagined that and even when we've been here and people saying that they've heard of the brand or they know it I'm like how it's like if we can continue that then you know we will be thrilled so I think that's sort of nailing the UK market is hopefully what's next for the brand and that's also such a testament to social media and sort of showing the journey and being the face of a brand and how do you sort of feel like putting yourself out there to be able to push your brand because obviously you've got also indie who's been such a core part of you know bringing the brand to her followers but in terms of you like how have you felt doing that yourself yeah it's been an interesting experience from the early days actually building the breakout hack it wasn't ever that much of an intentional decision from me.

13:52You know, six years ago, we didn't really have these front facing founders in the same way that we do today, I don't think. And it was something that happened quite organically for me because we didn't have much money. And so the main way that I was communicating with customers was on social media because that was just natural for me to do. Like I've always been a big social media user, but I was just getting on the Instagram stories, updating people what was happening day to day in the business. I shared my personal experience with acne really early on and a lot of customers really connected to that.

14:22So it just so happened that I then ended up being, I guess, like the person behind the brand that the customers were really connected to. And that's so important. Yeah. And it was such a key way that we built the brand, you know, off not a huge budget in the early days. And then that has obviously evolved so much. And now I've got a team of almost 50 people as well. And they're also part of the brand and on social media and we've been through quite a few like rocky moments where there's been huge viral moments and then backlash that comes with that and you know even launching Booth with Indie and the scale of that and the amount of eyeballs and having to also shoulder a lot of you know questioning and this that and the other that came from that it's been I think like quite an eye-opening experience and one that's definitely made me like tougher you have to have thick skin if you're going to do it.

15:12Absolutely. Yeah. And in terms of highlights, I mean, being in boots, that is pretty mega. Is there anything else that's been such a pinch me for you? I feel like in the early days, I would always say, oh, when we get to boots or when we get to this revenue or whatever, like that's going to be the moment. And then I would always get there and be like, oh, it doesn't, it doesn't actually feel like you thought it would when you get there. The goalposts move so much, don't they? Because you work towards something, it happens and you're like, right, what's next? What's next? You've got to be that way because otherwise you'll kind of be stuck and the moment which is sometimes quite nice.

15:43It is but it also makes it sort of hard to celebrate so what I've learned over the process is there's so much joy in the building which is the day-to-day moment so when I think about the highlights now like the things that stand out I've got two employees their names are Ash and Lauren and they started with me in the breakout hack as interns part-time and it was when we had no budgets we're in a co-working space like the brand was such early days and they're still with me today and it's been I like if I think about my highlight in the business it's been that like watching them grow you know like it's such an impressionable age as well in your early 20s and you're still figuring things out and to like have them come into the business and then be able to watch them grow and how much confidence they've had and how much they've thrived over that period of time for me I'm like that is so nice and I it makes all of those milestones and moments actually so much more meaningful because you look around and you've got these people to share them with that have been with you the whole way through so I feel like that's really like probably I would say my highlight um we're gonna move on to product because I think we need to talk about these yes amazing products I mean it's probably like choosing a favorite child but what would you say is your go-to what do you use the most out of the booth range it would definitely be the tonic okay tell us about it what does it do what's the kind of usp so the hero tonic is the heavy hitter they all have the tech in them but because that one's being left on your scalp.

17:07That's the one that you don't want to miss. And it is twice a day that you need to use it. And when I first trialed this product, because I have such thin hair, my number one concern, because I'd used serums before, was this is going to weigh down my hair. And essentially every time you're using it, I have to wash my hair. But this one doesn't make your hair greasy, so it's so easy to use. And just the results that I've seen using it completely changed my hair. Can you grab it? Yeah, yeah, try it. It's more of a watery consistency than a serum. So it auto dispenses, yeah, when you open. And then it's a little pipette.

17:42So satisfying. Yeah. It's just like a very fine watery texture, which means it dries down so easily in your hair. And it's just so easy to use. So I feel like that's the one that I use the most because it's twice a day. I love that. It's like a little strawberry. I love it. Yeah. So cute. And so tell me about the shampoo and conditioner. so in terms of your daily routine you're doing shampoo conditioner yep this into wet hair dry hair both either or okay yes so you can do that into either or then we also have a leave-in mask so yes you can put that into the ends of wet hair after you get out the shower or everyone is using that for their sleek backs at the moment and it works so well and it's so nice because it does make your hair like crusty like a gel and it's sort of conditioning it while you're wearing it So everyone who's worried about their receding hairlines and their slick backs, don't stress anymore.

18:32Just pop a bit of this on. Yeah, it's got the tech in it. So we'll be looking after you. But yeah, that is my ride or die as well because I'm always slicking back my hair. So what was the first? It was the Growth Tonic, which was the first product. Okay. And then you came out with Ampli Conditioner? When we launched the range, it was actually everything all at once. Okay. Yeah. So the whole growth range together as a routine. I feel like there's so many hair myths out there. Is there anything that your range kind of busts? costs my one would be that all scalp treatments make your hair greasy this one doesn't and I we hear it from customers all the time and it's such an important use case in that actually this is the one that won't okay love that yeah you've kind of said about the hair mask and like slick backs are there any other hacks you have for your range and ways to use it yes the conditioner actually a little hack is if you're putting it through your hair turn the shower cold and rinse it out of your ends it seals the cuticle and makes it extra glossy that's a little hack and how about your personal hair care routine what is a non-negotiable something that you always do other than obviously using your products um i would say the mask every time i wash my hair like i'm someone that every time you wash every time i wash my hair i get out the shower and i add it to my ends because i just love the level of like softness and again like gloss that it adds but all the products even they have heat protectant in them as well i was gonna say that's that's yeah yeah so important and in terms of the changes to your hair obviously you're saying like the growth in your hair is there anything else that the shampoo conditioner that has done I think the most noticeable difference with this product was I was always someone that I couldn't grow my hair past a certain length because the minute it got to a certain length it was really wispy at the bottoms so even though I was desperately trying to grow my hair every time I went back to the hairdresser they would have to remove that growth because it wasn't full to the bottom and with this product it was the first time that I experienced my hair actually able to grow and fall to the bottom I think it's the fullness as well people forget with hair growth obviously it's length but it's like the thickness yes and it's just the health that that gives you in your hair where you're able to yes have a blunt cut at the hairdresser but you're not taking off the length every time and I think that was the biggest difference that was then able to you know get me out of the extensions and everything else because I finally was able to grow it full to the bottom and feel like I had that healthy hair so I think that was the biggest difference that I noticed and that was after you know sort of six months of using the product and in terms of creating new products where do you find inspiration I mean I think you're so in and amongst the industry so I'm sure you're seeing you know new things all the time and obviously having that sort of science background customer like interactions that we have often give me so much so even in the customer service tickets or the DMs and you know people for example messaging saying can I put this tonic in my boyfriend's beard um can you and I'm like we should make something for that you know so I think like a lot of that gives me inspiration because it's always I think when you root a product in solving a particular problem then you always have that product market fit and there's such innovative ways to do it though so it's sort of like taking that problem and then finding a way to solve it in a way that's never been done before at a price point that's never been done before and so yeah I think like Like that's where I would go for my inspiration is mainly to like the core customer problems and seeing how excited they get over, you know, the potential solutions that we're pitching to them.

22:00Because we'll do customer focus groups and stuff, get them in the office, chat to them, have them trial the products. I think also it's silly these days to not listen to your consumer and your community because they're the ones who are going to essentially buy the products. Completely. And what does a typical day look like for you? I mean, I'm sure that's very hard to answer because every day is probably completely different. but talk us through what are you doing as soon as you open your eyes in the morning oh um trying to survive the day yeah no um you know on a good day I'd be going to Pilates actually with my girlfriends in the morning which is great but that's absolutely not every day that or I have a giant golden retriever and a lovely husband two golden retrievers um that I would dream yeah I love it the golden retriever yeah um but yeah so you know getting up with them going for a walk um It's such a nice way to start the day.

22:50And then I'd usually head into the office for about an 8 a.m. start. And my job these days, because I'm managing director now and across three brands in the portfolio, I'm so much less executional than I've been previously. So really my job is like facilitating everyone else, which means I end up sitting in meetings basically all day, which I love. I'm a massive extrovert and I love hanging out with the team and being able to brainstorm with them and get into the weeds with them. So usually it's just meetings, but it could be stock forecasting, P &L budget meetings or more exciting ones like the marketing brainstorm meetings or new product development reviews.

23:29So it's usually back-to-back meetings most days and then heading home and then sometimes jumping on UK calls, which go into the other time zone. So it's usually pretty meeting intense, but every day is different. I can also be out like on a photo shoot at a podcast or, you know, out in the street filming content with the girls so a bit of everything I mean busy life how do you kind of keep on top of your self-care and what you're doing to like make sure you're okay yeah I'm not gonna lie I don't think I have that down but I don't know if I'm the one to give advice on that but I think it's just having those moments in between that ground me I think in a lot of the time that's with people that in my life that I love and have really deep connections with so all my girlfriends you know like I find my soul will come back to life if I sit on a Sunday and have brunch for five hours with my girlfriends um you know so like it's it's making sure that even when you're tired those things are still a priority for me I feel like that's what fills my cup and just knowing that the work's going to be there for you tomorrow and just knowing where you're better off actually prioritizing the downtime because you function better the next day okay Rachel we're gonna do a quick fire now yes so if you had to live with only one product for the rest of your life which would it be I'm gonna be biased and actually say it's the breakout hack antibacterial cleanser okay wait tell us a bit about that the cleanser is it has the patented tech in it um for the biofilm but it is the best cleanser at getting rid of congestion so it's the one thing that will keep my skin at bay keep it like decongested smooth not textured and the minute it drops out like if I've run out or I'm overseas or something it's no good like I actually can't live without this product now I love that okay definitely to try that yeah any funny or embarrassing hair moments that's actually taught you something yes and I have this vivid memory of when I was about 16 and my mum was like just come to my hairdresser right um and she'll do your hair and I you know wanted to go more blonde and she said you know what let me take you more to a natural all blonde I'll actually take you brunette and then add in some highlights and I was like okay and I trusted the process and I came out of it I look like a skunk I'm not even I'm not joking I feel like that's like a rite of passage when you're 16 I think I had pink highlights with very dark hair so I think that was just the thing that we all did yeah it was a humbling experience and I cried so much about it straight away that she actually tried to take me back to blonde but it turned orange so I had orange hair for about three months and I couldn't touch it because it would have my hair would have otherwise fallen now um but I feel like that teach you teaches you character building yes yeah character building yeah that's what I learned from that experience what's one hair trend you love right now and the one that you wish would disappear I love male perms have you seen this no so and I can't imagine loving it but it's on my tiktok and I'm actually fascinated and it's okay it's Korean male perms and it's all these guys like in Korea getting getting perms in their straight hair and it looks phenomenal like it's giving them heaps of body wow and I'm like I'm just I love that trend okay I need to literally go on my TikTok straight I also love a little tight curl moment myself like a little perm yeah um so I feel like that's really where my head's at the moment um and then a trend I wish wasn't in I I feel like I see so many beautiful women with the most amazing natural hair textures, straightening and keratin-ing their hair.

27:00And I'm like, I understand. Like, I understand. But at the same time, I would kill for that natural texture. You always want what you don't have. So I would say that's the one I want to see go. And I want to see people embracing their natural texture. I think people are really coming into it this year. Especially on TikTok, people are really embracing their natural texture. Yeah. Yeah. Do you have a celebrity or dream client that you'd love to style or work with? You know, my answer for this, and you mentioned her name before, was actually Jess Hunt from Refai. We'll connect you. Don't you worry.

27:32I had in my head, I was like, it would be so cool to see Booth and Refai work together as brands in like a, in a makeup and hair situation. Maybe for like a cool event. So yeah, that was like, oh, I was like, that would be a dream. and I admire her so much. Speaking of celebrities and brand ambassadors, you obviously work with Indie Clinton. Tell me about how that started and sort of what that looks like now because it's not a typical brand ambassador relationship, is it? No, not anymore. So when we initially went to launch Booth, we know that our customers, the number one way that they find products, and this is from research that we've done, is via creators online.

28:09And so when we are trying to identify an ambassador, It's always who in this group or, you know, with the captured attention of our intended audience suffers with the problem that we're trying to solve. And so that sort of narrows down who we're looking at. And Indy was such a perfect fit, not only because she's got incredible engagement in Australia, like there isn't anyone better. It was right within the demographic, but she's always been like a thin hair girly and then went through three rounds of postpartum hair loss. so when we were looking at her I could see that the product was going to work really really well on her so we actually approached her and um got her to lock in for a four-month trial and so she started trialing the products and we wanted her as like a 12-month ambassador on the brand um but it was contingent on the trial and that working for her so she had to submit fortnightly video diaries and because Indy is chaotic in the best way but you know I was messaging her being like twice a day yeah and she had to send us these video diaries and I don't even think she thought the products were necessarily going to work that well and she was blown away and she actually ended up with the most phenomenal before and after and at that point we you know signed her on as an ambassador and she actually started working in with the brand so when we partner with talent it's always about you know it's not just like here's a product yeah post about on social media and like off we go we actually build quite a strong relationship with them in-house so they're in the office you know they're potentially feeding into campaign ideas and photo shoot ideas we sort of bring them into the fold and she was creating a lot of content with our team as well which was part of the deliverables and when she came into the office and started working with everyone and then she'd seen how well the products worked she has never had a corporate job and really loved being exposed to all of that it was all new for her and so she came to me and said I know we've done this ambassador deal but would you consider actually like flipping it I'd rather invest and actually come in as a shareholder which for us was like amazing because we love building a long-term relationship I think consistency and having fewer creators that are really bought into your brand and what you're trying to build yeah is so much more effective these days yeah when again creator like creators online like they're incredible but they are so saturated as well so having that consistency particularly in beauty like I think fashion's maybe a bit different but having that buy-in when you know customers are loyal to a beauty routine so getting that buy-in was so important and so yeah she came on board as a shareholder which was so exciting do you think that's going to be the future of sort of how brands work with creators because even you know some brands are making creators the creative director or you know do you think that's the way that this is sort of gonna go yeah I think it definitely could be and I think for startups it's an incredible avenue because it gives you access to people that you may not have had access to previously with cash.

31:01So I think it's put more options on the table. It's also given creators more control and more involvement, which I think brings them more fulfilment and joy as well. So I think if you can find that really nice partnership that is genuine, like it has to be genuine behind closed doors as well, then it really works. And I think we've seen that Alex Earl, for example, did with Sip Margs and all of those other ones and Poppy and just how successful she's been off the back of that as well. I think it's in the interest of both the brands and the creators. Finally, what is your number one piece of life advice for young people starting out and wanting to get into the industry or become a founder themselves?

31:42Honestly, just learn as much as you can is what I would say. There's nothing that you can't be taught. So just back yourself. and I think if you need that blend of ambition and hunger and drive and you know I think there's a fine line between arrogance and confidence and I think the difference is being able to back yourself but knowing what you don't know yeah and then having the hunger and drive to go learn it but you're capable of anything as long as you have the willpower and the grit so I would say like just get in there and you know do it because my advice to people is what's the alternative you're going to die wondering so if there's something that's burning in you and you really want to do then go out there and give it a crack because you either learn a lot in the process and grow a lot as a person and what if it all works out like it could be better than you ever imagined it's not going to be easy but it'll be one of the most fulfilling things you ever do so I would always say go for it and then just learn as much as you can through podcast books networking it's all out there for you that's very good life advice thank you thank you so much Rachel thank you so much for having me and thank you guys for watching I am so sold I need to try every single product now so thank you so much for talking us through if you guys want to try them out for yourselves make sure you head down to Boots because Booth is stocked there and we will see you all very soon

33:17Thank you.