Startup CPG's Grocery Run with KeHE

0:10Hello, everybody. This is Daniel, founder of Startup CPGPG, and I am here to tell you about An event I'm so excited about. So, in Denver, on February 3rd, 2026, one night, one night only. Yep, that's the night before the 2026 KHE Summer Show. We are throwing our biggest grocery run event ever. What is grocery run? Thank you for asking. This year, we actually got to do over 20 grocery runs. This is our event concept where it's all about doing an event in the market. We want to do it locally, in your region, in the most relevant regions. We're connecting the buyers from that region with brands who want to distribute in that region.

0:47So we've done retailer-centric ones like grocery runs with Old Foods and Sprouts and GoPuff, Gelson's, Mother's Market, Happier Grocery, Central Market. Any of the brands attending those events would tell you, I got to go to the event. I got to sample or try to get product to the buyers there. I got time with the buyers. They were really welcoming and happy to talk to me. That's what we want from these grocery run events. We also have some really big grocery run style events. They're more distributor, tabletop style, where we do maybe a whole city. We've got San Francisco, SoCal, where we invite all of the buyers from that region.

1:21SoCal recently, we had 50 buyers come from all of the most relevant chains, descending upon a warehouse, getting to try the best and the brightest brands from our community. So we are bringing this grocery run event concept to Denver. The night before the 2026 K. He Summer Show, we are popping up. We are going to have 70 brands from our community getting to sample for so many buyers and the KEHE team right there in Denver. We are expecting so many buyers to come to this event. And what are they going to be doing? Well, they're checking out these brands. They're looking for first-to-market opportunities and exciting innovations because here's the key.

2:00These 70 brands are not yet in KEHE. They're all going to be there vying for their opportunity to get picked up by KEHE for distribution opportunities. because all of these buyers who will be attending the show the next day and the whole Kehi team itself will be able to vote on who are their favorite brands that should get to be carried by Kehi for all those amazing distribution opportunities. Kehi has so many incredible retailers that it partners with. Any brand not yet working with Kehi would be incredibly lucky to participate in this opportunity. So I really encourage you guys to visit our Slack, check out the application details.

2:38if you're not yet on our slack what are you doing it's free it's a good time you can sign up on our website startupcpg.com and it sends you the link if you've been listening along here and never actually joined it's not some click that you're not a part of you are very welcome we would love to have you you'll love it we have so many opportunities that we are dropping in our slack there is no catch this is a free community for everybody we are designed to lift brands up build you resources. And again, it's free. We never wanted to be yet another person out there that has to charge brands for every little thing.

3:12This is a huge opportunity for all of you all, because we love the brands out there and we want to help connect you with the most amazing retailers out there. I am so grateful to our friends from Kehi. They've been incredible partners to us throughout the years, participating in all of our events. And they're so interested in finding the most innovations for all of the customers that they partner with. So again, Denver, February 3rd, 2026. It is all going down. You could be there. Check out our Slack to apply. I cannot wait. Thanks, everybody. See you soon. All right, everybody. Thank you so much for listening to our podcast.

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