1579 – Time is The Most Valuable Resource with The Effortless Life’s Courtney Elmer

0:28Hey there, thoughtful listener. million in revenue. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget, the thoughtful entrepreneur is always looking for guests. Go to upmyinfluence.com and click on podcast. We'd love to have you.

0:58with us right now it's courtney elmer courtney you are the ceo and founder of the effortless life you're found on the web at the effortless life.co and you're a fellow podcaster which i always love you are the host of anti-fragile entrepreneurship with courtney elmer uh to our friend that's listening to our show, listen, this is really easy. You're going to love Courtney. Just go ahead and hit search right now and search for anti-fragile entrepreneurship. You're going to find Courtney's show. You've had some big name guests on there. You're up to about 158 or 150 episodes. So you are well on your way.

1:40Courtney, thank you so much for joining us. Josh, thanks for having me. It's an honor. Yes. All right. Yeah. Give me, oh gosh, forgive me. You are, as of when we're recording this, you're in the 170s. So I was just looking at some of your highlights there. But yeah, Courtney, give us an overview of your work with The Effortless Life. Yeah. So Josh, you know, my story really starts back two days after my honeymoon, when I was sitting in a doctor's office and was diagnosed with cancer. I was 25 at the time. And boy, did it stop me in my tracks. Prior to that, I had been working nine to five, doing the side hustle thing, trying to figure out, do I want to go full into the entrepreneur space?

2:18What do I do? And really, it made me stop for the first time in a long time and really examine what was important to me. What did I want to get out of this journey on the other side? So I had to ask myself some big questions and some hard questions and really search for the answers. The answers weren't obvious, but I knew that I needed to make a change. So fast forward from there a couple of years after treatment and recovery, started my business and said, you know what? Life really is too short. I know that sounds cliche, but most people don't get a wake-up call like that when they're in their mid-20s.

2:55I was fortunate to have that. And it taught me a lot about who I was, who I wanted to be, that I was hiding from, and also led me to do the work that I do in the world today, helping other entrepreneurs use their voice to catalyze positive change in the world to leave their impact, their legacy, their mission that they feel called to do in a way that doesn't burn them out so that they don't have to wake up with some kind of unexpected diagnosis like that at some point in their life. Yeah. All right. So what did you end up? How did your day to day, how did your schedule change? What decisions did you make?

3:33And, you know, compared to if you if you think about like Maybe how you spent a typical day a couple of months prior to that versus fast forward a few months later. What was the difference of the content of your days? Yes. Prior to that, it would be wake up, get ready for the day, put on my high heels, my corporate outfit, the makeup, go do my thing all day, work through early in the morning, work through lunch breaks, bring work home with me, work on the weekends. I was never, there was never any separation between Courtney and what Courtney did. And it was always, my identity was always wrapped up in my work.

4:11After that and starting my business, I really had to work to break a lot of those beliefs that really kept my identity wrapped up in who I am and is what I do. Who I am is what I do. But having gone through that experience, it taught me a lot about, gosh, what is it that I value? It allowed me an opportunity to get back in touch with that. And to really examine that and what is the mark that I want to leave in the world? So shortly after starting my business, I also became a mom. So my day-to-day looked very different. Growing a business as an entrepreneur, working in the nooks and crannies of the day.

4:47I went from working literally 12 to 14 hour days and weekends to working in the nap windows of the day. 30 minutes here, one hour there. trying to figure out where can I best leverage my time to create quick results, but also lasting results. And where do I spend my time? Because I only have so much of it. I went from having all this time to having very little of it. So where can I spend it to get the most return? And so like most entrepreneurs, I fumbled my way through that, trying to figure out, do I spend it marketing? Do I spend it creating a website? In the early days, you're trying to wear all the hats and do all the things, but very quickly realized that, you know, that is my most valuable resource and we only have so much of it and I've really got to spend it wisely.

5:37And so that is, you know, the evolution that my business has taken through the past seven plus years is all about leverage. How can I create leverage for myself? How can I help other entrepreneurs create leverage? We get into entrepreneurship because we want more freedom, want more flexibility. we want to do work that fulfills us and that lights us up and that inspires us but sometimes we don't know where to spend our time in order to to really bring about that result yeah well and i suspect that there's you know you probably your lips to god's ears right now and there's someone that's listening to our conversation and like okay that sounds great but i'm too scared uh to do anything about it, right?

6:18Because I don't want to give up my day job. That's security. Security, you know, life without security might feel like ultimate pain for somebody. So Courtney, how can somebody, like, how would you recommend someone figure out how they can have the best of worlds? Yeah. Oh, such a great question. And I think a lot of it depends on what you want. You've got to start by defining what success means for you before you can get into strategy, before you can get into planning, you've really got to get clear on what does success mean for me? Not what does it mean to all the 12 influencers that I follow on Instagram or all the 20 people whose podcasts I listen to, but what does it mean for me?

6:57What does it look like for me? And then start to run some numbers. So for me, it always helps me to have, I think very black and white. I know in entrepreneurship, there's a lot of gray area. We've got a lot of emotion going on while we're also trying to discern the logic in our day-to-day. but when you can kind of take something put it on paper look at the numbers and figure out how much do I need my business to generate let's say you're working full-time you got your side hustle how much do I need the side hustle to generate in order to feel comfortable exiting my business or exiting my job and put some numbers to paper and oftentimes the number might surprise you it might not be as much as you think it is you want to make sure you have of course all of your baseline expenses covered and add on an extra percentage from there just for lifestyle stuff and buffer and savings and, you know, figure what those numbers look like for you.

7:49And then work towards that number in your side hustle and start by doing that. Don't just jump ship. Don't just try to like jump. And then, cause then, you know, you might wind up in a situation where, you know, you realized you didn't have the stability you thought you did. You didn't have the savings built up or you blow through the savings and you're back to square one and you're looking for another job. So go into it with a plan. Go into it and try to make it as logical of a decision as possible, not so much of an emotional one. A lot of times, you know, we create our own beliefs around what security means.

8:21And so when we can really define, first of all, what success means for you, what does it take for you to feel secure? Where is your sense of security coming from? Is it really from the paycheck? What are you worried about will happen if you don't have that steady paycheck? Do you trust yourself enough to replace that income? A lot of it boils down to some of these hard questions that, you know, we don't often take the time to answer. But in answering that and then working the numbers and coming up with a plan, then you can work the plan. And you'll be able to see progress, which is very encouraging, even in those moments where it feels like, oh, my gosh, when can I finally give my two weeks?

8:56You know, but it'll help you keep going. Yeah. Your podcast is called Anti-Fragile Entrepreneurship. What does that mean? Yes. So anti-fragile means to me, growing through what you go through in your life and in your business. A lot of people look at, you know, when we're forced under pressure, we're faced some sort of pressure in our life. We're through a stressful situation. There's chaos around us. There's a global pandemic. You get an unexpected diagnosis. Your kid comes home sick from school and you have to cancel your day. And all of these things that we face in the course of our day, a lot of us just try to grit our teeth and get through it.

9:34There's a lot of people listening right now who are just trying to get through their day. They feel like they're going through the motions. They feel disconnected from the work that they're doing. And it feels like there's no light at the end of the tunnel. And often we're under the belief that, gosh, if we can just learn how to better face these periods of stress in our life, that we can be more resilient and more adaptable to stress. Really there's a level beyond resiliency, which is anti-fragility, which means growing through what you go through. Resilience doesn't necessarily mean that. Resilience means, okay, so you went through a stressful situation.

10:10You've been through stressful things before. Let's go back to the status quo. Let's keep our fingers crossed and hope nothing else stressful comes our way. So we don't have to flex that resiliency muscle. But anti-fragility is a mental model that takes it one step further and says, no, I will go through difficult things in my life as part of the human condition, but I choose to grow through them. And I choose to look for what the lesson is here for me and grow because of it. You know, I think, you know, this concept of anti-fragility, I, I look, I think we're all human. We're all flawed. We all have our insecurities, our sensitivities, maybe times in the past where we've come up short or we failed and we judge ourselves.

10:50Maybe we're not extending enough grace to ourselves. I mean, but I love the idea of becoming more, you know, becoming more resilient and being stronger, being the type of leader I need to be. But at the same time, you know, I worry that I'm not enough. You know, I know that I'm not enough, right? And sometimes I feel like I'm just faking it day to day, right? These are, listen, and I think everything I'm sharing, we all feel it, right? So like, we want to embrace our humanity. But at the same time, you know, we still want to create success here. And I know sometimes fear can be pretty paralyzing.

11:31Are there any maybe coping skills, not coping skills, but just, you know, when we feel that insecurity, like, is there, you know, I don't know if it's a mantra, it's a practice, you know, if it's just taking action, like, what do you normally recommend when someone is feeling particularly fragile? Yeah, so two things. Number one is to remember that the valleys bear the fruit. So what I mean by this is that if you look back at ancient civilizations, they were going out there looking for a place to settle, right? Where are we gonna set up camp? They didn't settle on the top of the mountain. Yet in our lives as entrepreneurs, we tend to look and wanna be at the peak, at the top, at the pinnacle, where we are under the assumption that that's where real success lies.

12:16However, going back to the ancient civilization, they settled in the valley because it was the most fertile ground. But how quick are we to forget that the valleys are what bear the fruit? So when we look at these dark seasons in our life or a difficult period in business or a period where you just don't have the revenue coming in that you're used to having and you're having to make cuts and you're having to make, you know, do a budget and do things that maybe you didn't have to do before. Maybe you're just getting started and you're like, gosh, how am I actually going to make it? It feels like such a long road ahead of me.

12:45wherever you are, to remember that the valley bears the fruit. We've got to learn to look for the lessons in the valley. So that's number one. But number two, often in our lives, and especially for me, I'm speaking very much to myself right now, is that when we face these dark seasons, we tend to believe, I can't do it. I don't know how much longer I can hang on. I don't know if I can keep going. What you need to do is replace the I can't do it belief with, I can't do it alone. None of us can. And remind yourself of that. And that will give you the permission that maybe you haven't been giving yourself to seek support in ways that you need it and to recognize, hey, I am human.

13:31I am going to fail. I do feel really fragile right now. Where can I seek support in this moment so that I can grow through this experience and come out on the other side, stronger, more equipped and more capable? Yeah. You know, there's their learned knowledge to our friend that's listening to us right now. I'm so grateful that you get to hear this and you get to kind of be with us here virtually and you're learning really great principles. Then there's the activity knowledge, right? You just do the thing, have the power. But this modeling knowledge, you know, where, you know, if you can really spend time with someone and you can learn from people that have already made those mistakes, you'll find that your challenges are not that unique.

14:13We all share them. And, you know, kind of this difference between a champion and, you know, someone that doesn't achieve those champion levels. I would say the number one commonality is they kept on failing and they kept on, you know, they kept on with it when other people said, oh, that's too hard. I'm just going to go back and do that again. And so, Courtney, I just want to make sure that folks that are listening to our conversation right now, like, I want to equip them with some great ways that they can really plug into your ecosystem, you know, ways that you provide that support. How do you do that today?

14:49Yes. So our podcast is our number one place where we teach people how to build what I call an anti-fragile business. What that means is a business that is self-sustaining, a business that can grow beyond you. A business that's not so dependent on you being present in the day-to-day that can really help you achieve that freedom that we get into business for in the first place and to do the work you truly want to spend your time on in the first place. So that is where I live. I live and breathe podcasting. I love it. It's there. I'm there every week. I interview top entrepreneurs and get into their stories.

15:21What were their moments of fragility? How did they navigate those? What were those moments where they thought, well, this is a major change, or I'm about to go out of business here, or maybe they did go out of business and something new came of it. What did they learn? What are those lessons? So that we can take those back into our own experience, no matter what level you are in business, and apply those same principles to help you build a business that not only is anti-fragile, but is also self-sustaining. And under that umbrella, we talk about the systems you need to do that for visibility, for sales, for deliverability, for operations, and truly being able to grow through what you go through on the ups and downs of the entrepreneurial journey.

16:03Yeah. Your website, theeffortlesslife.co, the podcast you can search for right now, Anti-Fragile Entrepreneurship with Courtney Elmer. Courtney, is there something specific that someone should click on when they go to your website? When they go to our website, it depends on what you're looking for because we help entrepreneurs in two primary areas. One of them being business systems and the other of them being a marketing system to help generate leads on autopilot. We teach podcasting as a way to do that and to expand your thought leadership. So depending on what your interest is and what you feel you have the need for, the website will guide you on where to click, what to do, what's the next step you should take, whether that's reaching out to book a call with us or whether that's downloading a resource to help you at whatever piece of that journey that it is that you're in.

16:53So take a look around. We've got a lot to offer there. Yeah, Courtney Elmer, it's been a pleasure having you again, founder and CEO of The Effortless Life, found on the web at theeffortlesslife.co and the host of the podcast, Anti-Fragile Entrepreneurship. Courtney Elmer, thank you so much for joining us. Josh, thanks for having me.

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