1590 – Ranking with A.I. with Ink For All’s Alexander De Ridder

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0:58with us right now alexander de ritter alexander you are the co-founder at inc and you're an ai and seo expert you're found on the web at inc for all.com alexander thank you so much for joining us glad to be here all right give us an overview of what inc does yeah inc was a it's a spinoff from a very successful SEO enterprise agency that we had, edgylabs.com, which got acquired in November, 2021. We service Fortune 100 companies with large enterprise SEO contracts, right? So funny thing is like somebody came to Facebook and said like, hey, Alexander, I love your material. Why don't more people know about you?

1:43Why don't your videos have more views? And it's like, you know, I'll trade enterprise SEO contracts for YouTube views any day, right? So there's only so much you can do. But let's just say I've been around the block a few times. Now, inkforall.com is basically the AI technology for content optimization that we use to help, you know, really get our enterprise clients spectacular results. We're talking about 12 million visitors more per month coming to some of our clients. Okay. So in the time we work together, we grew our enterprise clients' websites by 12 million visitors a month. Right. That's insane.

2:24That's over 200. That's over 100 million per year. And so then when we apply that to like smaller test cases, we like took a website from 100 ,000 visitors a month to 1.2 million visitors per month in just 16 weeks. This is how crazy this technology is. And like these are these this can be proven like anybody with SEO accounts and like tools can go and check these use cases out. What's powering this is a patented AI algorithm that you can think of as third generation. Like first generation would be like Yoast. It would be like rule-based. Second generation would be like Phrase and Surfer, which are like entity counting.

3:09And then third generation is semantic AI. And so in 2015, we started working on semantic AI because Google was moving from a search engine to a knowledge engine and was using semantic technology to start ranking. So like they say, like fight fire with fire. We were the first in the world to create this kind of optimization technology. We own the patents on it. We created a successful agency out of it and then spun it out. So last year is really like the year where I started focusing more on what Inc. could become. Now, what we were looking for is, of course, a great user experience. And so generative AI was really up and coming.

3:52So we figured if we can teach generative AI our insights about what makes content work, there's going to be magic. right and so uh since 2019 we have been working to file the patents for that so today our company has invented the technology to reverse engineer what your what makes your competitors rank for target for optimization targets and then teach an ai how to write more factual how to write more emotionally engaging so that you help uh your content get found engage and convert online Yeah. And so that's what the Inc. company was all about. Then since last year, November, chat GPT kind of broke the internet.

4:36Right. And so they kind of, I would say like they just washed like a tsunami over all these generative AI startups and just like, we're the boss here. Right. Yeah. Yeah. That's our observation when we've kind of done some side-by-sides of, you know, just simple, something simple like taking a transcript and ChatGPT outperforms anything else that we've seen. Yeah. So realizing that when plugins were first announced, we were like of the early developers because we have been working as a developer with OpenAI since I guess 2019, 2020. GPT2 was like the first we started working with. and um we uh we are the first uh seo plugin approved in the chat gpt store so seo.app is a plugin that um that takes your uh takes your command in chat gpt and and then goes and research it with all of our ai and all of our insights gives it to chat gpt and teaches it how to write factually emotionally relevant and seo optimized so get this right so content optimized with our technology is 520 % more likely to be first page of Google.

5:51Wow. Okay. So I understand what would be the difference between what Inc. does and maybe what ChatGPT does just natively? Yeah. Well, the best way to think about it is like, if you have a kid that goes to high school, they have like a general education, right? They learn a bit of math, they learn a bit of writing, they learn a bit of history, right? Maybe they know like, like, maybe they know a little bit about biology or cooking or some like, really like out there topics, depending if it's their career or not. But they have like a general understanding of the world. That is what you can think about when you think of GPT.

6:37It is like a general model with some general list knowledge but if you are asking it something like um like this week something happened like uh home depot had their uh had their uh like stock meeting whatnot where like they announced how things were doing and and it didn't go so well their stock dropped like seven percent or something like it and i asked chat gpt's like what happened with Home Depot today and they're like, extraordinary performance, all time high. It was like, this is not true. So GPT does not know what's happening right now. And then secondly, even if you know what's happening right now, it doesn't mean you know to think like a marketer, what is important to this audience.

7:24And so the way that platforms work is they constantly monitor their users and find out the content that is most factual, most engaging, most converting, and they bubble that to the top. And so our patents and our technology basically says, okay, well, if that is the best content for this keyword or this intent, then let's go and reverse engineer what they have in common that makes them so performant. And a miracle happens now in your data, because now you're seeing like, oh, wow, they're all appealing to the same limbic brain primal urges for humans, or they're all including these similar facts.

8:02Those must be really important. And so you can start reverse engineering the patterns of what makes it so good. Now, GPT, as just like a high school graduate or something, would have to go and do market research before it can start writing an essay or a marketing piece. This is what SEO, that app, this is what Ink for All does on top of GPT. We're feeding those specialized insights that used to take days to research into the model so it can write better. Yeah. And so like the platform that we're talking about, so to a friend that's listening, you can go to inkforall.com. This is just, it's a SaaS tool, right?

8:45So we're talking somewhere between 39 and just over$100 a month to be able to use this tool, right? Am I reading that correctly? Yeah, like for 39 would be on an annual basis. So like$49 a month on a month to month basis, you get image generation, text generation, social media content, you get keyword research, you get keyword clustering, you like get everything. The$100 plus is if you need like three seats. It just, it gives more seats. It's seat-based. So you get everything for$49, a bit of everything. If you are preferring to use ChatGPT and you're a ChatGPT user, then you can just use SEO.app to achieve many of the same things.

9:26You don't have the image generation and the editor and everything, but maybe you don't need that. Maybe you have a ChatGPT membership and you just prefer to use everything inside there. And I know there's hundreds of thousands of you right now. So yeah, SEO.app is kind of that. The vision for SEO.app is slightly distinct from Ink for All. With Ink for All, we try to create a traditional SaaS product, a tool that can do all these different marketing kind of copy creation. For SEO.app, we see it as a, at the future, we see it as a true digital coworker. So actually the workplace is going to change a lot in like five years from now, you're going to think it's the most normal thing to just email your digital coworker and say, hey, can you take a look at that?

10:13And then it's going to take care of that work for you. And so SEO.app, the way to think about it, what we're trying to create is a co-pilot or an SEO team member that augments your team, and it can do all kinds of SEO stuff. The first iteration of that that you see in the market will be in like the plugin store, but that is going to continue evolve you may have heard of auto gpt it took the new cycle for about a month um agents are coming ai agents and ai agents are a little bit more than just the chat gpt so agents work with a large language model then they have like a memory component then they have an agency component where they can make decisions about how to break down a task and and do subtasks and delegate and stuff.

11:03And then finally, you have this ability to interact with other agents or humans. And so in a workplace, you need that kind of collaborative system. So when you take those components together, you grow from just the large language model plugin, you grow and evolve into an agency vision. Now, the technology is not fully there yet, but this is what SEO app will evolve into. It will be your marketing colleague for content marketing. Yeah. Is there any, is there any, what concerns do you have or what thoughts do you have about an internet where all the content is potentially written by AI in the future?

11:45Yeah, the new internet won't care. So the old way of doing content marketing, of publishing a hundred articles about apples on your site, That is just going to kind of go away. Instead, a website is going to generate in real time, dynamic server side generation is going to generate the page that is just perfect for you without you needing to read four articles to get the answer you want. Pictures, text, layout is going to be generated from call it a database or plugin is going to generate your website of the future. So the SEO as well is going to modify and edit. Bing has already come out and said they're going to use plugins to help your site rank.

12:24Now Google at Google I.O. last week for your viewers, if this podcast is 40 days old, add 40 days to that timeline. but Google at Google IO said they're going to do a similar thing with Google Bard. They're going to enable tools. And so this falls very much in our prediction with the future of SEO as well. In the future, we call it the interactive web. Some people call it the generative web. It is really what web three is really truly about. It's about giving people an even better user experience. And so the form of SEO will change from just creating static pages with static generic content to specialized data.

13:02For example, is my pizza almost ready? Do I have a table available at my restaurant? What are the current coupons on this product? And what is the news on the ground as it is developing right now that only my site knows how to do? Or what unique SaaS or product or real world skill do I have that I can help you with through my website? For example, let's say that um let's say i say hey siri is my car almost charged well siri would talk to tesla.com which has a plug-in that can talk to your car and you're authorized and it says yep it's charged and then you're like hey can you tell my car to pull up on my driveway i'm ready to go now siri sends that request to tesla.com and tesla answers to siri hey you know what the garage door is closed i can't do it and siri will say you know what i actually think that i know the the plugin for the garage door opener.

13:53And this has it on their account. Let me open the garage. Let me ask it to open the garage door opener. The garage door opener answers back to Siri. Hey, it's done. So Siri now goes back to Tesla and says, Hey, it's done. The garage door is open. And now the Tesla like pulls up in the driveway and then it closed and it's ready for you. And so then all Siri says, you know what, Josh, it's done. It's done. This is like the web of the future. So anyone who has unique data, unique skill, unique value to add to the general model, will basically have a website that is consumed as a plugin. And then those very, we call them AI interfaces or AII or A2s.

14:36Those A2s will eventually also generate dynamically the page in real time for your users. Yeah. I love this. So Inc. users should, let's say that I don't really know a whole lot. We're producing content in our blog, but I'm not an SEO or I don't know that my team are SEO experts. Would it be appropriate for us to just use Inc. directly or should we go through an SEO agency? Would you recommend? You know, SEO agencies deliver a lot of value beyond just content writing. So the Inc. technology and SEO app technology is very focused on content marketing and content performance. So if you have a content writing team, they can write much higher quality or better chances of ranking content in less time using our technology.

15:28It does not remove the need for like strategic analysis, competitive analysis, structuring your site, technical SEO and so forth by a human SEO. Maybe SEO.app in the future can help with all those things. Uh, but again, you know, we, you know, I'm kind of, you know, happy we're living in this exciting time. Yeah. It really is evolving. Right. Yeah. Yeah. First. Yeah, certainly. And then, you know, again, leaders who are paying attention to this, um, and, um, you know, they're running experiments, um, you know, uh, may get on it. I think is what I'd say. So, um, the website ink for all.com really simple.

16:10It's got, you know, the website will explain exactly how this works. In addition to just buying the platform, buying the tool, or you could, again, you could use a free trial. You also have resources and other tools on the website. Can you share just a little bit about that when someone goes to inkforall.com? You mean, think of ink.com as like, you get it all at one low price. It's really, it's a really good deal. You get image generation, you get keyword research, you get keyword clustering. which is important for a whole other reason. It would be another podcast to explain. You get a nice, beautiful editor you can write in that's distraction-free, that has AI writing in it.

16:49It's unlimited words, and it has all the SEO optimization built in for your content with a visual interface. So Ink for All offers a lot of value to users, right? And then SEO.app would be a great place if you already have a chat GPT plus membership and you'd like to use the ink technology inside chat GPT. And then you're excited about the vision of that getting smarter and smarter, like an SEO assistant in the future. And you want to join that excitement, go there. And then there is one other thing you could be doing. Go to Smith with a Y, smith.ai, where we're helping companies build their own plugins for their own business, which is going to be very critical for the next iteration of search engines.

17:38So this is an evolving space. We're at a cutting edge of this. And we're following very closely what Google is doing to help make sure that our customers are always, you know, at the cutting edge. They're always have an edge over their competitors. And so if you'd like to see what we're building at smith.ai with a Y, that's a company that will help you get ready for this Web3 world by getting your own plugin. Oh, interesting. If you're excited about an SEO assistant in ChatGPT, go to seo.app. And then if you just want a regular good old SaaS interface that does so much for great value, does everything you could possibly want, Ink for All is a fantastic product.

18:21It's a real labor of love. And I think you'll enjoy it. Very, very cool. Again, Alexander DeRitter, co-founder, CTO of Ink. Again, you're found on the web at inkforall.com. Alexander, thank you for joining us. Glad to be here.

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