1670 – Rewiring The Brain For Success with Dr. Alok Trivedi

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0:58with us right now it's dr alok triveti dr alok you are aka dr rewire you're found on the web at dr rewire.com that's dr rewire.com well dr alok it's great to have you hey thanks for having me Josh. I appreciate it. All right. So what do you do as your pseudonym, Dr. Rewire? Well, that's what I do. I help entrepreneurs rewire their brains around income, money, wealth, and business. I used to be in practice and worked with over 400 ,000 patients over the years. And I found that there was systems in the brain that affected the way that we heal and how we think. And then it led my path on to dealing with people with money, entrepreneurship, and help people increase more sales to get business growth.

1:45So are you talking about, so you initially just mentioned there, you know, kind of the connection between, are you talking about the connection between healing and the brain and kind of like our, can you talk more about that? Because I'm fascinated by that. Yeah, absolutely. So it's really, my expertise is really in entrepreneurial health, right? We as entrepreneurs, we have this whole mentality of grinding it out, working harder. And look, we, as CEOs, entrepreneurs, we deal with a greater level of stress. We're working with employees, we're working with new mergers, new acquisitions. how do we how do we manage this and what happens is that our brain and our body starts to break down and what we do is we run on our adrenals and our body starts to break down i started realizing this in practice and i started doing things with clients and patients of mine just to ask them different what i call neurocognitive pathways different questions to help them rewire the brain and as time progressed i i started working with people then they started making more money and they're like huh you know my income keeps rising every time i work with you there was a there was a direct correlation.

2:42And then I started working things on money. And I started working things in business, right? And I just got off with a client who's got a$75 million company. He's looking at buying another company. And he's like, I don't know if I should or shouldn't. How do I navigate this? Because you know and I know, right, Josh, the most important thing we have as CEOs and leaders of businesses is the ability to make proper decisions. But our emotions cloud that. And our emotions then come and affect our health. So there's a direct correlation between the ability to use our brain and the ability to use our body.

3:14And I try to maximize both. What would you say to someone who's listening to our conversation and they're kind of feeling a little bit of skepticism here? Sure. I'd say you're not the first one and I get it. I completely get it. Right. Like, you know, it's like thinking about this, I'll give an example, right? We have this big conversation in the world today of mental health and mental health is a big thing in our world today, but I'll tell you that this mental health conversation is a little bit of a farce as well. And I did say that you can catch me because it's not mental. 94 % of the serotonin, which makes you feel good is made in the stomach.

3:48So if we sit and say that, Hey, look, our art, if we're supposed to feel good, it's not just the way that you think it's the way that you eat. It's the way that you exercise. It's the way that you breathe. It's the way that you live. It's the hormones that are affecting your body. Those are all affecting the way that you think. So if we negate it and say that it's just a mental health problem, that's not true. It's a complete human problem because those things are affecting the way that we think we move and we act. And then in my rewiring processes, I've created 98 different tools to rewire the brain, to get people past their past issues, what I call, you know, positive traumas and negative traumas to help them grow past.

4:23So they don't stay stuck in their emotional states. What would be some examples of unhealthy thinking that are consciously or unconsciously impacting our ability to grow and create wealth that, you know, maybe, maybe addressable, maybe fixable here. A hundred percent. I had a client just yesterday. He told me, you know, he's built a business before and then he lost it all. Went through, went through life, went through divorce, right? And it happens, right? These are the things that happen and you lose half of your estate or maybe be all of your estate and all your money inside of it. And then you said, say, I don't want to build again, because what happens in our subconscious pattern, what I call your latent awareness pattern, you actually become afraid of making more money.

5:09And it's not what you'll tell people on the outside. It's not the conversation that's happening on the outside. It's the one that's happening on the inside. Like, Hey, look, if you had more money and you actually built the a million, 2 million,$3 million back in into your estate or 4 million, 10 million, whatever it is inside of it. And you were hurt by it. You create this emotion of resentment. And that resentment stays locked into your nervous system. That resentment stays locked into your pattern. And no matter what you do is that you resent and you push it away. So what I say is that whatever you resent, you resist.

5:42And so let's say you lost a bunch of money. Let's say, you know, right now we deal with a crazy, crazy market out there. We don't know what's happening, if it's up or down at inflation rates and interest rates. But let's say you lose a bunch of money in the stock market. And I'm personally guilty of this one, right? Back in 2008, I lost a bunch of money in the stock market. And I stopped myself from making more money for the next four years. Because our brain is not built on this idea of abundance. It's really built on the premise of survival. So we'll create enough revenue in our life to make ourself survive.

6:12And whatever we do, we'll hold ourselves at that place. you are the author of two books uh chasing success and wired for wealth which one should we talk about first let's talk about chasing success first then we can talk about wired to wealth sounds great well tell me more yeah i was gonna say i didn't know if you need a t up for that but yeah so the subtitle by the way chasing success a story of inspiring audacity finding Fulfillment and Living Your Dreams. Recently published. So congrats on the book launch. Yeah, we republished it actually. I printed it. Yeah, I printed it in 2016. We did really well with it.

6:51It went really well. We went all over the world with it. It was fantastic. But I wanted to republish it, rebrand it and that type of thing. But the book is about an entrepreneur, actually a corporate executive who's playing the game and who's not really living his fulfilled life. And it's talking about his journey of trying to build income, build money and chase success. but loses himself in the path in the process, kind of finds his way fleeted, left empty, and has to rebuild his entire self inside of it. So it's a story that's an easy read, but it's a fictional tale with lots of wisdom principles throughout it.

7:23And it's about a three to four hour read, but at least I'm a little bit biased maybe on this. I think it's a fascinating read with lots of lessons involved in it. Yeah. And who should read that book? And what would you expect that transformation that they would experience from reading and applying what they learned? I find that people who read that book are the ones who kind of sit and say, like, I'm trying to find balance in life. I'm trying to figure out success and family and fulfillment and trying to find the ground where I can stand on. Because a lot of entrepreneurs, they make all this money and success, but they lose their family.

7:56They lose the dynamic of family inside that. And they can't figure out how to have it all inside. How do I have a successful business and a thriving family at the same time. And I find that people who are struggling with that usually resonate with this book really, really deeply. Yeah. Your other book as well, Wired for Wealth, share just a bit about that. Wired for Wealth is written like a workbook. And it's 27 chapters where I take each principle and I go through the principles and I explain it and I go through it in depth. And then what we do is that there's work, actually like homework that you do at the end of it.

8:32Because what I found in the marketplace, Everyone said like all the, you know, all the books that I saw on money and consciousness and thinking were about, okay, here's what it is. But no one actually gave you the strategies of actually how to rewire your brain around it. And it was like, oh, you know, it just do just random things around money in that. And there's other great books on strategy around money, which is hugely important. But in my world, consciousness will never trump strategy. You need the consciousness in place to be able to have the strategy. So this book is about brain consciousness.

9:01it's about unlocking the your brain for financial success so this book is written in a step-by-step format to take you through all the emotional patterns that could be preventing you from having wealth in your life yeah and you know i was kind of looking at your social media dr alok um one thing that you said and i'd love for you to kind of expound on this the more money you have the less motivated you'll be to go out and make more money is that true it is true it's completely true because most people are looking at like, there's a lot of diminishing return, right? Meaning that our, our inspiration, when your back is against the wall and you make no money and you have nothing to your name, you're going to go out and you're going to do whatever it takes to hustle and grind and build whatever you got.

9:42Right. It makes sense inside that. But now you put someone who's got financial independence in place. They don't have to work as hard as they did before the need and desire to want to are going to be completely different. That's why I say motivation is fleeting. And what you need is inspiration. A business that's built on inspiration won't need motivation because you'll want to serve the client at a much higher level and you'll continually want to serve them. But someone who's motivated has the up and down yo-yo in business. And they say, one month they're really motivated, the next month they're exhausted.

10:13And so the greater the value of money, the less the inspiration most people have, unless they're inspired as a leader. And what I do is when I work with CEOs and entrepreneurs, I rewire their brain so that they actually use their brain and actually inspired by their business to help them grow and so that rather than stay stuck in the up and down oscillations. hmm uh and how do we well how can we let's say that and i've heard this before right i think there was um gosh where did i hear this a long time ago jeff olson i think it was you know most of us kind of go from kind of this uh emergency gotta scramble gotta get back up to normal uh and then once we get to normal we go okay good now i can relax where i think his argument was that if you maintain that same level of focus and urgency, you can continue to go and now you can really start going, you know, and maybe, you know, kind of bebopping between normal and true abundance, right?

11:14It's that same level of focus and drive. We'll get you there. But again, most of us stop when we're like, okay, bills are paid. We good. Yeah, yeah, yeah. Well, it's true. That is. There is and there isn't at the same time. Yes, there's a point to that, right? However, However, at the same token, we have to use the body as our feedback. So if we look at your HRV, we look at your adrenals, we look at your blood work, then you analyze that and say, hey, look, okay. Because here's the thing, which is really interesting, Josh. I'm one of the few people on the planet that I can look at your blood work.

11:43I can look at your lab work and I can tell you what your brain is thinking. And I can look at your cholesterol, your testosterone and everything and tell you what's going on inside of your brain. Rewire your brain and in essence, change your lab work. And without having to take drugs, medication, supplements or any of that. because what'll happen is that maybe we get to this point of, okay, we don't have to grow anymore. But if we continue to grind at that same level over a period of time, what happens? We create chronic fatigue in ourselves and our chronic adrenal factors inside it. This is the part as entrepreneurs that we are missing the boat on, right?

12:17Like you've been to masterminds and programs and events and spoken at them as of high, as of I, and you look around the room and you're asking yourself the question, like, where are the healthy people? Where's where are the people that lead inside this? And they're struggling because their their stress relief is a vodka tonic when they get home at six o 'clock at night. It turns into four. And those things are actually breaking our body down and decreasing performance versus increasing. Yeah, you have aside from the books, you have a number of ways that you work with folks. I wanted to ask you before I get into your, your programs.

12:52I also see that you've got a documentary that you're involved in. You want to share just a bit about that? Yeah, we filmed a documentary. They did a documentary on kind of my work and kind of what we do. And it's just, it's, it's about the path that I kind of went through and then kind of lays out the similar path of an entrepreneur and kind of how to help rewire yourself and understand how the rewiring process works. It's really good. It's short. It's about 23 minutes, but super valuable. And, and that you can find if you go to Dr. rewire.com click on start here is is where i found it um and and you can actually watch the film right there um now how else do you work with leaders like um if someone's like okay this sounds really great maybe i'm suffering from burnout maybe they're just you know they're just exhausted they're not performing at the level that they wish they could and maybe they just don't feel like they've got enough juice in the tank uh so to speak uh what how could you work with them personally or how could, what's kind of some other areas that they could work with you?

13:53Here's what I would do. I'm going to be a little bit bold. I'm just going to say, email me. I'm going to email, I'm going to say, email me. You could get into my programs and masterminds and programs and courses and things like that. But I'd say, email me directly because if you're an executive CEO, you probably are someone like me that says, you know what I want, I want, I don't want to do masterminds. I don't have time for masterminds. I want to work with the source and get my results. Right. And I get that because I'm the same way. Like we don't have time for that. So you probably want to work with that.

14:17So email me directly. I'll have either myself or someone on my team get on a call and we can see kind of like if it's kind of what's going on. And then I can sit and see, OK, what's really happening. And then we can do like you can work with people. I work with people over the course of a year. I work with people over the course of a day, kind of what needs to be done. But happy to work with people who actually want to grow inside of it. But when we work with people, what I do is I take their lab work. So I'll get all their lab work done. I want to see your labs because here's the thing what I found Josh is that people can say whatever they want to but your labs don't lie right your labs don't lie people can say oh my wife did this or my ex-wife did this yeah that's your story and that's great I don't care right what I care about is what are your labs telling me because your lab is telling me what's going on in your brain and then from your brain I can rewire it I'll give you a quick example here before we got to run here but you know we did a study and we did an EEG on people's brains right which is electroencephalograms and we checked people's brains.

15:12And in a 40 minute session of rewiring someone's brain, they went from a brain age of 42 to 24. And then literally dropped 18 years of brain age, which means that their brain functioned that much better and faster. Wow. And they said, can you, and I talked to the company that actually, which actually had the EEG company. They're like, can you reproduce this? I'm like, a hundred percent. I do this every day. And so we did it and we did it with a hundred people and we showed we had 20 % of the results just didn't come out right but 80 80 people we showed that their brain age dropped by an average of 17 years when they did the rewire work and brain capacity the speed at which they function have grew that much it grew about 60 better so the work works we've now got the science and the evidence to prove it and entrepreneurs are growing because of it so that's the kind of results we do we get put a brain scan on someone and get real results side of it.

16:07Yeah. Dr. Alok, your website, drrewire.com. We've certainly shared a couple of places that people can start and kind of begin or kind of get to that next stage with you. Any other things that you'd recommend that they take a peek at? Maybe they're already researching you and they came across this podcast and now they've heard our conversation and they're like, all right, Dr. Rewire, let's do it. I would sit and say, you know, check out the socials, of course, but then get a copy of Wired for Wealth. I think you'll really appreciate the stance that I take in Wired for Wealth inside of it. And I believe the audio book should be out by the time we actually get this together.

16:44So it should be out as well. So you can actually listen to it as well. So you'll be able to get copies of that. I think those are two great places to start. And if you can just go to wiredforwealthbook.com and there's some free resources and things like that, you can get there as well. Wonderful. All right. Dr. Alok Trivedi, again, aka Dr. Rewire. That's your website, drrewire.com. Dr. Alok, it's been great having you. Thank you so much for joining us. Josh, thank you for having me. I appreciate you.

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