1686 – Done-For-You Coaching Websites with Go Bold Digital’s Dan Goers

0:28Hey there, thoughtful listener. million in revenue. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget, the thoughtful entrepreneur is always looking for guests. Go to upmyinfluence.com and click on podcast. We'd love to have you.

0:58with us right now it's dan goers dan you are the owner and founder of go bold digital and you are also a brand strategist and web designer dan it's great to have you thank you so much for having me on it's been an it's an honor it's it's really cool to be here with you yeah full disclosure our listener may sense some familiarity between dan and i we're friends. Yeah. We've actually become, I would say, good friends over the past 30 days. Yeah, it's been rad. Yeah, yeah. Dan, give us a quick work or kind of a quick overview of the work you do. Again, your website is gobolddigital.com. To our friend that's listening, pull it up so you can kind of follow along.

1:42You kind of visually see what we're talking about. Dan, a lot of what you do is very kind of visual in nature. So it might be really helpful for our friend here that's listening. But yeah, give us an overview of your impact today. Yeah. So what Go Bold Digital is today is really more of a marketing solution, a website with a marketing solution infused so that most websites kind of are just a calling card. But what Go Bold Digital is in its current state is really a way to not only present what you are as a coach, as an expert, as a consultant, but it also allows you to utilize some of the latest marketing strategies such as lead magnets, email sequences, what have you, to actually help your website be effective in capturing leads and interested clients that go to your website.

2:36Now, moving down the line, we're really going to be emphasizing brand strategy. We're going to be emphasizing, infusing that brand strategy into your website so that your website is going to be a really effective tool, an effective marketing tool to really drive sales for your consulting business. If you're an expert, if you're a keynote speaker, if you're a coach and you're doing high ticket sales and you need to really emphasize your brand and really get that confidence behind your product and have your audience truly believe in what you do to the extent that you do, that is what these products are going to deliver.

3:18Wow. And Dan, you know, I love that you've got this area of expertise and there may be, you know, a lot of maybe founders, we get a lot of SMB founders, a lot of people that might be a consultant, for example, or a high level coach, or maybe B2B service provider agency. And so they don't necessarily do what you do. And so one question I really love to ask is for that type of audience, you do what you do every single day. You get to spot the trends. You get to see what's working, what's not working. What would be some of maybe those most important things that are like, listen, if you don't remember anything else about what I talk about today, please know this.

4:00Yeah, I would say it really boils down if you want to increase sales and you want your product to shine or your service to shine, you need to have believability within your product. Once you believe that and through creating a strong brand that resonates, not only will you believe in your product, which helps with your sales and marketing, but it helps your audience believe in your product. So when you're talking about it and you, you know, when you believe in something and you want it and you love it and you're really passionate about it, it sells by itself. It really does. But it is important to take those steps to do the deep work, to do the deep dive into what it is that you're actually offering and who are those people that you're actually offering it to.

4:53If you really are convinced with that, your audience is going to be convinced. When I've talked to you, Josh, I know you're convinced in what you do because you love it. You know, you're passionate about it. That resonates. That goes to every call, every marketing effort that you use, the verbiage, the messaging. Everything is built off of that believability. And when you really have that going for you, everything else is easier. If your marketing effort's not working, it might not be your marketing effort. It may be the believability in your product. It may be the messaging behind your product.

5:32Yeah. Well, and I think that that's part and parcel to the name of your brand, Go Bold Digital. Can you share a little bit more about how we can convey boldness in particularly, I'd say, both our visual and our written communication? what like how might we or asked another way what might be the lens that we can look through our existing copy and go you know what i think we're kind of being a little milquetoast here yeah i think that staying true to yourself and your values is probably one of the most important things um you know i'm an empathetic person i am somebody who cares about the results of everybody that I work with.

6:12And for a long time, I think that it's been ingrained that, you know, empathy loses, or, you know, your businesses that choose to really care, you know, don't get the worm, you know, and so I think that for me, it's like, I've through staying, you know, resilient in my and my belief in what I do and staying true to my values and, you know, really working and figuring out my mission and rewriting. It's okay to change your mind, right? It's okay to change based off the results that you've been given. But because I've stayed true to that, like my connection with the people that I work with is bar none, the best thing that has ever happened to me.

6:57Like I create the people that I work with. I care about the results. I want to see them when I have those connections with the people that I work with. I, you know, and I think that that's why personal branding is becoming such a popular thing nowadays is because even for B2B, you know, businesses that have a name like GoBullDigital and maybe not like DanGores.com, you know, people want to connect with people. And so your brands, they're creating, all of their members have LinkedIn profiles now so that the brand is not just this building, this product, this brick and mortar. It is a relationship that people are creating through their personalities, through their staff that are getting out there.

7:44And that's what people are actually becoming attracted to. They're attracted to the personalities, the relationships. So I think that we're going to see a really important trend moving forward where businesses really become all about the people that work for them and all about the message that's passed along through the CEO, through the marketing department, through the employees, all the way down to the customer service reps, people working. everyone is going to kind of embody that message and pass it out through their social media channels. And that is what is going to sell more products. That connection is what I'm going for moving forward.

8:27Yeah. I want to share this quote. I know you're going to know it. And after I kind of share this whole quote, I would love your take on this. And it's often attributed to Johan von Goethe. And also, I think, who's the other person here? Yeah, there's a lot. It's interesting. I was Googling this. It's like, okay, well, there's a lot of controversy about who said this. William Hutchinson Murray, there's some other people. Anyway, so here's the quote. And again, as soon as I start, yeah, I know. Until one is committed, there's hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans, that the moment one definitely commits oneself, then providence moves to.

9:23All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events, issues from the decision rising in one's favor, all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt, would have come his way. I've learned a deep respect for this couplet. Whatever you can do or dream, you can begin it. And here's the final thing right here. Boldness has genius, power, and magic in it. Yeah. Yeah, that's amazing. I love the idea of going bold because for me, what really resonated with me is when people say, well, you have two choices.

10:06one you can sit there and do nothing and regret it or two you can be uncomfortable in taking on new challenges and feel the glory of accomplishment later you know and so i think it's uncomfortable either way right but we're going to you have a choice to really take action and do stuff another thing it's just like really interesting um is is just the pace you do it at you know i I think that it's really easy for a lot of people to say, take action, take action. And you're doing things. You're going. It's not organized in any way because it's no longer slow and methodical. It's just the race to complete actions.

10:45And you suck out all of the meaning of everything that you're doing. And I see that with brands all the time, right? I see people that are just like, just give me a logo. Just let's paste that logo here. Put this message out there and start marketing it, right? And it's just all rushed. and you sense it whenever you go to a website and you're reading through and you're just like, this feels rushed. I don't understand. The communication hasn't been well thought out. Right. And so let's get back into being a little more slow and methodical in this fast paced world, find enjoyment in what we're doing.

11:20Right. Like we're doing this for purpose, for meaning, for, you know, and the second you start blazing through it, you lose all of that. So like, you know, when I say go bold, that means take action, but also do it diligently. Like, let's make something beautiful. And that doesn't come out of just rash decisions. There has to be some thought process without going into the analysis paralysis, right? Yeah. I'm going to get your take on another thing, you know, because you're, this is what you're talking about. I've never done this before. I'm going to share a second quote in a podcast. I normally don't ever do this, but you just happen to be hitting on things that have just been so top of mind for me lately.

12:01And I actually wrote a long form article based on a quick scene from the TV show Boardwalk Empire that my wife and I are watching. It's an okay show. But this scene, there was something about it that just, it gave me chills. I actually got emotional hearing about it. And so basically, this is during the 1920s, during the Prohibition era. And Enoch Nucky Thompson is that's, you know, what's his name? The main character, I guess. I'm just basing on the actor's name. If you see him, you're like, oh, that guy. Yeah. But anyway, so they're debating. So Nucky and two other top mob, Storio and Rothstein.

12:42Rothstein is the, he was a Jewish, he's a big gambler. And he was actually, he was involved in kind of throwing one, I think it was the World Series or something like that. I mean, these guys are all doing like totally shady stuff. But so they're having a problem. And like, so Nucky's like, I don't know what to do. You know, feds are going, you know, going after me right now. These, you know, these young guys are kind of really trying to starting to screw up. And so they're kind of debating this. Rostein's not saying anything. It's basically just Nucky and Torio talking together. And then Rothstein goes, do nothing.

13:17And Nucky's like, what? I beg your pardon? And Rothstein, I'm just going to read this script from the script here. It's so beautiful. He goes, and Nucky goes, I beg your pardon? You have no move, Mr. Thompson. You do nothing. Torio chimes. He goes, he's under attack, Arnold. And then here's what Rothstein says. This is so beautiful. I love this. He goes, all the more reason for patience. I've made my living, Mr. Thompson, in large part as a gambler. Some days I make 20 bets. Some days I make none. There are weeks, sometimes months, in fact, when I make no bets at all because there simply is no play.

13:57So I wait, plan, marshal my resources. And when I finally see an opportunity and there is a bet to make, I bet it all. That's awesome. Damn! I love that. You know, for someone, you know, and it could be, you know, a little bit of my ADHD nature. It could be a little bit of my, you know, kind of Midwest, you know, blue collar, just work hard and get what you want kind of attitude. But there is, there's something so beautiful about marshalling your resources, about sharpening your saw, about, you know, making, going bold on your plan. Yeah. Yeah. And I would take a bet on yourself. I think that that holds a lot of people back.

14:46You know, really figure out what you believe in. Like if, you know, community is one thing I believe in. Family, relationships, people helping people. um you know get those boiled down like really know what you and your business or your brand like what do you really stand for and take a bet on it and and know that it could totally go haywire right and then you need to just take a moment just like the quote says and take a pause and just reflect think about what you're doing thinking about how how you know for me the biggest thing that has been kind of coming into my atmosphere a lot lately lately is the is the vision board right it's like you know revision boards are so cliche uh the the the secret is so cliche but i do i don't know exactly what the the recipe is or the magic is but i do think that if you believe in something and you do have a direction and you're going towards something that those relationships, the energy you pass back and forth.

15:57Um, this is really like the extent of my spirituality here, but just like, I love that energy transference, right. And, and the direction that you go and, and the things that come into your life because of it, this is an exact example, like our friendship, like what we've created here. Like it's amazing. It's awesome. Like we're, We're collaborating. We're bouncing ideas off of each other. We're learning. We're growing. We're experiencing. And that would have never happened if I didn't kind of have this path that I've been kind of, you know, working on and going down. And like, these are the relationships that can change the path of your life, completely alter what direction you're going in.

16:42And that's phenomenal. I just love that. I love when you meet somebody that just sparks something new in you and you go, you know what? I do got this. And this person helped me realize something that's just another aha moment. Like, yes. And I love that, man. So, you know, I appreciate the time we've been spending together and getting to learn about you. And I love watching your base videos on Facebook. They are the best. if you don't know what dan's talking about come find me on my personal facebook that's where i share i don't talk business a whole lot of my personal facebook i mainly share stuff that i talk about in real life you know uh and i share life is more than business my friend i just started i just started picking up the bass guitar a couple of months ago and so if you want to go see me kind of muddle through some songs and i i try to mostly pick he's good guys he's good he's being modest It's fun.

17:41You know, so Dan, and by the way, you were talking about, you know, law of association and that really is so powerful, right? This one plus one, I think, you know, we've heard this phrase, right? Where it's one plus one equals three. But I believe that, you know, the nature of these diverse experiences and these diverse wisdom when they come together, the math is more like a one plus one equals 11, right? It's just like the potential, which is why I'm just so bullish on networking and getting plugged in with a whisper network and just constantly chatting with more and building more and more high value relationships.

18:21That's kind of all you need today in business. Well, you need an offer and all that. Well, and you'll surprise yourself. You'll surprise yourself. You got to turn it up to 11. Yeah. And no, but you'll surprise yourself with how much you learn without even knowing it. It's just like these things happen and your subconscious is just collecting and collecting. And you're having these conversations and you're spitting out words and knowledge and experience that you're like, where did this come from? Like, you know, like it's just it's magical, really, the the amount that I've changed in the last six months, just from putting myself at the table, having conversations with thought leaders, having myself conversations with people that really value the same things that I do.

19:12And I've really I was telling you earlier, I've really built a community around the entrepreneurial world. I just I really enjoy hearing people's stories. I got a podcast called Overcome Mountains. You can check out where I talk to industry experts about the mountains they've overcame to get to where they are today. And, you know, it's just the conversations I love to have. I think that it's really kind of fuels me. But that's also one of my favorite things to do is talk. I can build relationships all day because I just find people so fascinating. So, well, obviously, one of those key relationships is going to be you and the clients that you get to serve fully and you get to show up.

19:57And, you know, we were kind of talking about vision earlier. And I think a lot of us, listen, we might know what we want to do. We might know what our passion, our drive is, but our ability to communicate that can sometimes be hampered, right? Because we're inside the bottle. And that's why, Dan, it's so critical, you know, to anyone listening, if you've never worked with someone who's really good at branding, it can be life changing. And you're truly, you know, Dan, I'll just personally endorse you. I mean, you know, again, you're just that guy that can help people truly communicate their vision and not just communicate, but define it and then communicate it.

20:40And so would you, your website, by the way, gobolddigital.com, would you maybe kind of share about like who you're typically working with, what that engagement looks like? And then again, we'll kind of make sure people know how to get connected with you as well. For sure. And I think that you'll be kind of seeing some changes when you go there. It's very directed right now. You know, for the last year or so, I've been really working with newer coaches and helping people kind of get established in the entrepreneurial experience and learn how to create visibility online and then how to capture leads and stuff like that.

21:18But as you'll watch, Go Bold is going to be maturing, I would say, in who we're working with. We want to be a strategic partner in helping develop brands and just watch the results when you have clarity. When you have clarity and your messaging is simple, you will be flabbergasted by the conversations that you're having, the direct audience that wants your product, that wants your services. The people you're talking to are more ideal clients and stuff like that. And it's really, for me, ideal relationships. That is what an amazing brand will give you. The ideal relationships that make sales so organic.

22:05It makes it so easy because that connection is there before you even say a word vocally. Right? So yeah. Yeah. So again, your website, gobolddigital.com. How do people connect with you? What would you recommend that they do? Yeah, I would just say, reach out to me, dan at gobolddigital.com. Let's just start a conversation. And I would say that if you reach out to me, we would just set up a discovery call and kind of just do an audit of what you have going on. Let's just figure out where you're at, what you're trying to go to, what's solved the problem or one of the problems and move on from there.

22:47And just, you know, I am a very collaborative person. I'm not a hard person. sales guy. And I really want to help you. So that is what I'm taking away. If you want to work with somebody that's authentic, empathetic, cares about your results and has the knowledge and skills to deliver, then I'm your guy. Yeah. Dan Goers, go bold digital.com. Dan, it's been so great having this conversation. This is actually one of my most fun episodes I've done in a long time. That's great. Yeah, I could talk all day to you, Josh. Thank you so much, Dan. And thank you to our friend that's been listening to our conversation.

23:26Go get connected with Dan.

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