1749 – The Shift to User-First Design with Daniyal Vadsaria

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0:58with us right now we've got daniel vadsaria daniel you are the chief marketing officer for codment now codment is on the web at codment.com that's c-o-d-m-e-n-t.com daniel thank you so much for joining us yeah it's a pleasure to be here awesome let's talk about codment first like what is codment what do you do codment is basically a company which focuses more on the development aspect of software development, app development, and web development. So our core is more geared towards the development. And we are also geared towards more latest technologies, including AR and VR. So we are more geared towards the development side of it.

1:38And my role within the company is to promote the company to the right audience and help them get more business on board. Well, I've got your website pulled, and this might be helpful for someone that's listening our conversation right now. What I would share, like just kind of looking through your gallery here or your work is that it's very friendly is the way I would describe your design. It's just very accessible. Like I feel there's also this sense, I think a lot of your things are just very accessible. Like I feel like I'm in a friendly place. I feel like this degree of positivity on, You know, some things that are otherwise like, you know, they're not, they could be, you could, I've seen a lot of boring websites, you know, in some of these areas that you serve.

2:28But in your case, again, it's just a lot of very simple things. Like I'm loving, like, for example, like Rover, obviously the Gourmise, the Meta, these are just ping doctors. These are really, really cool. It's like I'm getting ready to play a game or something. So basically, you know, the projects that we do, we are actually very involved. Now, since the day one, even if they're not opted in for marketing, my aspect here is to always make sure that their app is user friendly. So even if that's not my domain to jump into the project, I make sure that anything that is delivered from Codman has that user experience.

3:09So when you come to our website and you feel friendly, that's the tone of voice that we carry with, you know, our company. So Codment is definitely a friendly company who will guide you, be your assistant, act like a consultant for you instead of a salesperson. So yes, we have a company and yes, we have targets to meet, but how we do it is very different. We become your friend, we understand your needs and then deliver exactly what is your need. We are a need-based company. We focus on needs of our customers and we deliver exactly what's needed instead of just pitching you ideas one over the other.

3:45Well, and it seems to carry over in your design as well, where, again, it seems to be very customer-focused, customer-driven, right? And I think a lot of us, at least initially on our first draft of our website, usually tends to be pretty focused on our product and our features. And can you talk about that whole, when we're thinking about user experience, why is it so critical to be really focused on that end user's needs? I'll make it very simple for you and the audience who are listening to us. So whenever you visit any website, the company's aim should be to convert the lead. So any traffic that comes onto your website, you should have a user journey, which takes your consumer from the point A to point B, catering all their touch points and giving them the information and intent that they use to come to the website.

4:43So the intent, serving the intent is the main thing. Once you do that, definitely what you get in return is the lead form submitted. So our end goal is to have lead form submitted. Now, if any user comes onto our website, they must have an intent. So if they jump onto mobile application page, and then they're looking for mobile application and healthcare services. So they would actually go to that page, They would get all that information. They'd actually get to see our portfolio, some of our work that we have done. And then some credibility aspects where they see our testimonials, they see our recognitions.

5:16So it helps them, gives them enough information so they can make up their mind and at least fill up the lead form. So all in all, it's a win-win situation where a user gets everything that they have intended and they have come to the website for. And we, in return, get their lead so that we can get in contact and help them turn their ideas into reality. Yeah. What are some trends that you've been seeing when we think about, you know, kind of UX, web development, mobile? Are there any major trends that you've been seeing this year that, you know, if someone hasn't revisited their kind of their front facing, you know, kind of front of the house, you know, environment that they should probably be aware of that, you know, that they might be suffering from some outdated user experience or, you know, certainly branding design perspective.

6:09Exactly. So the first thing that we have been seeing over a few years is that we were first focused on web. So everyone was focusing on web first, and then we jumped onto the mobile first design for UI and UX. Now is the time when you focus on a user first. So it's more geared towards now the person instead of the device that they're using. So initially it was more geared towards web, then we jumped onto mobile, and now it's more geared towards users. So you have to make information as user-friendly and focus more on the conversion rate optimization of your device, any device it may be. So you have to give information in the less possible number of clicks.

6:53That's what you need to focus on. So you need to give precise information in less number of clicks. So if I have you scroll on my website again and again, and you have to find things in my website, you'd be, you'd not be bothered to do all of that things. So my job is to make it easier for you. So you have everything in front of your eyes and my website or my mobile app actually guides you what needs to be the next. So there is one thing that your thing should be very simple. Any design that you're creating should be very simple and should guide users exactly what needs to be done next instead of them finding what needs to be done next.

7:31Yeah. Is there maybe something that a founder could do right now if they were looking at their own website, maybe a filter or a lens that they could look at their own website and ask some good questions and try to identify if they're off track? So the first thing is that they need to identify and understand their audience, their current audience, because that's the first thing where you get to make decisions based off. So you need to understand exactly where you're at and what's your drop-off. So many people having their websites, having their mobile app, they don't get to see actually where they see the drop-offs.

8:10So there could be certain pages where they're experiencing great amount of drop-offs, where some pages are performing way too good. So maybe you're performing in some pages, you're giving the content in the correct manner. However, the other pages, you're completely ignoring them. So the traffic that you're receiving on all of those pages is actually your waste because you're spending money to get traffic one way or the other. Even if you're going for organic strategies or paying for the team. And if you're going for a paid media, then definitely you're paying platforms to get traffic onto your platform.

8:41So the first thing is evaluate your own assets and get to see where you're going wrong. The next thing that you have to focus on is definitely the user experience. Now, if you go to your website, do not view the website as someone who knows the website. Be a third person, be a person who's visiting the website for the first time and then experience it if it's easy to browse, if it's easy to collect information, if you get everything that you have intended for. So, for example, to give you an example, I'm looking for a website which focuses on NFTs. Now, I've come to the website and the same page for NFT.

9:18Now, do I get enough information for that? Do I see the portfolio? Do I see the expertise that you have? Do I see that you have worked on the right tech stack that needs to create NFTs? And what's the scope? So all of these things matters. So again, I press a lot on user journey, user experience, because that's the key, because I'm coming from a marketing standpoint. And definitely the first approach for me would be to convert users into customers. Yeah. Danielle, who should be engaging with Cogment? Like who should reach out and have a conversation? Or is there something that you would recommend that maybe a resource or something that you would recommend from this conversation that they might go if they're interested in exploring this world of being much more clear with their audience or, you know, potentially, you know, gaining inspiration on how they can be.

10:14can be a lot more user-centric? So first off, because this question has a lot of folds. Yeah, sorry. Oh, as per usual for Josh. All right. So how can and who should connect with me and with Podman? Anyone who is more inclined towards improving their user experience or the products that they could get for their customers, they can connect with me directly. If they have any business ideas or if they have a website or an app that they want to create or make it better, then they could connect directly with Hodman at info at hodman.com. If they want to connect with me, they can connect directly at daniel at hodman.com.

10:57Now, the second fold of it, seeing for inspirations is definitely always look for anything better than what you have done. Now, when you think that you have created something absolutely amazing, you have not achieved everything because there are people doing a much better job than what you have done. And technology changes. Everything changes. People needs changes. Their focus changes. So you have to be adaptable. If you are stuck in a myopia, then you don't get to see what happens outside. So live outside the box and see the inspirations. What I do personally, if I have a project on board, I look for customers.

11:34So the first thing that I do is research. So competition, customers, what they need and what are their touch points? Where do they actually get to the information and how do they avail it? So understanding the audience and exploring the competition out there. So that's how you see both the ends, what other people are doing for your audience. and you understand your audience the way you want to approach them. Create a mix of all of those things. And then you come up with your own strategy for user experience, user journey, be it on your mobile app or your website or any experience. Now, recently, we're working on a project which is more geared towards learning experience, language learning experience.

12:16So it's a complete VR experience. You just wear the headset and then you're in a VR experience and you come across different scenarios. So maybe you're traveling from airport to your hotel. and the taxi driver is communicating with you in Arabic about the money or the change. So you can respond back. You see the options and you respond with the correct option. So you can say, keep the change or this is not the correct amount in Arabic. So that's how you get to learn. So there are different aspects and based on different audiences, you have to come up with a unique idea for that. Yeah. Your website, again, codment.com.

12:54To our friend that's listening to our conversation, I think the best thing you could do is go take a peek. And I'd recommend you click on the button that says, see our work. And I think that that's going to give you a really very quick understanding of the type of work that you do. Really, really fun, really attractive user experience, really good design. I really like this. So Danielle, again, you're the chief marketing officer at Codment, Danielle Vedsaria. I want to thank you so much for joining us. Is there anything else that you already gave out your contact information? Is there anything else you'd recommend people do after this conversation here, listening to this conversation?

13:34First thing is that I'm always open on LinkedIn. So if you have any questions or anything, if you see, I post a lot on LinkedIn as well. So any emails, anything, I'm always open to give out my information. And I'm a person who believes in sharing information. So anything, any project-related queries, any learning-related queries, any questions that you have, feel free to reach out to me and I'd be more than happy to help you out with that. Yeah, awesome. All right. Well, again, Daniel Vitsaria, thank you for joining us, Chief Marketing Officer at Codment on the web at codment.com. Thanks, Daniel.

14:10It was a pleasure.

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