1800 – How To Grow Through Virtual Stages with Michael Tucker

0:28Hey there, thoughtful listener. million in revenue. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. You can even chat with me live and I'll see and reply to your messages. Also, don't forget, the thoughtful entrepreneur is always looking for guests. Go to upmyinfluence.com and click on podcast. We'd love to have you.

0:58with us right now michael tucker michael you're the host of the million dollar secrets podcast and you are also the founder of the funnel pros found on the web at the funnel pros.com and million dollar secrets.com michael thank you so much for joining us man josh i'm so excited for this conversation let's add some crazy value to people today okay all right but well i couldn't imagine any other purpose for being here. Give us an overview of the work that you do. Yeah. So we are a virtual event agency. And so we help entrepreneurs, business owners, expand their reach, their credibility, and their influence through virtual events.

1:35Okay. So someone who might not know what we're talking about when we talk about a virtual event, describe that. Yeah. So we help craft virtual transformational experiences, right? And some of you guys here, you may have attended seminars, right? You may have attended workshops. We build out virtual seminars, workshops, and some may call them webinars, masterclasses. There's a plethora of virtual events that we craft, but we are very specialized in crafting transformational experiences to help you really take cold leads to hot customers, right? And I truly believe after the past five years, six years of doing this, that virtual experiences are the best way to build connections?

2:18Because Josh, I know you, your community, you're all about connections. And I truly believe virtual stages, virtual events, the way we do it is the best way to build connections with your audience or with your potential customers. So that's a little bit about what we do. There's a plethora and different variety of types of virtual events that we do, but I hope that gives you a little insight into what I mean. Okay, so a virtual event then would be what? How might it look from the outside? Like a summit or maybe be a little bit more specific on that. Yeah, each industry is a little bit different, right?

2:49But we actually focus on a style called the five day challenge model. And if you're here and you're not much in the digital marketing space or, you know, you're kind of more of just on the leadership realm of your company and of the organization you're in. These are five day virtual experiences we host where we step back and we actually ask, what do our potential customers need, right? Where are they at right now? And where do they want to go? And we craft a virtual experience for five days straight. This is our model. And we help walk them through over five days how to get closer to their dream goals and destination.

3:26And so we've done about 100 of these. And it's just amazing to see every time that somebody does this right, and can put this on, you can take people from having no trust with your organization, to having a lot of trust and a lot of credibility. And so it's just so amazing. That's our model. And so it's called the challenge model. You may have seen it online, but that's what we focus on. So like, for example, like, let's say that it's a, a leadership consultant or, you know, a, let's say a branding agency. And so they could design an event around achieving a particular outcome. And then the idea is that you would get an audience then to spend some pretty decent time with you during that event.

4:11Obviously, that proximity leading to familiarity, know, like, and trust, a high degree of trust. And then hopefully there's opportunities for engagement on the back end. Am I getting that right? 100%. 100%. Yeah, this could work for if you're an agency, if you're a service provider, or if you're even selling physical products. I've had some health coaches and people that sell physical products do this as well, right? And so here's more of an example for you. Let's say that you owned a branding agency, right? You could actually market this to companies that needed, you know, maybe they're just, I don't know your audience, but maybe they're just starting out and they need help with branding, right?

4:49And you could take them through a five-day experience on the basics of branding, like how to craft your messaging, right? How, like, is a logo, you know, a good thing to have, or should you just wait till your business has grown to actually do that? And you could take them through methodical steps to help them grow their brand and at the end present an opportunity for people to take you up on your services and maybe become a client of your branding agency. And so that's in a nutshell, just kind of how I would do it if I was in that scenario. Yeah. And so for the online events, you're again, you're going to put it on the calendar.

5:24You're going to, you know, kind of, would you do many hours in a day or just kind of like a one hour a day over a course of five days? Yeah. Yeah, great question. Because a lot of people come to us and they're like, Josh or Michael, man, I don't have time to spend hours and hours a day with people. Well, I get that. So what we do is we primarily structure these events. They're an hour to an hour and a half a day for five days straight. Okay. So it's not like you're spending three to five hours a day doing a long, long workshop. It's just enough to where you can get people in there for an hour, hour and a half to teach them what they need to know.

5:57And I like to say this is not necessarily about the content that you're teaching, right? It's not necessarily about the content because yeah, you can have amazing content, but it's about how you deliver that content and actually what journey you take them on, right? And so there's going to be a lot of people coming through these events with different self-limiting beliefs or different thoughts about your industry, right? In the case of a branding agency, they may come in and they may say, Josh, I believe that my brand is good. I believe that, I don't need all this messaging, these core values, all these things.

6:31But you can actually take them on a journey of helping them overcome what they maybe do or don't know is good for them. And so helping change their belief system and their mindset is an important piece to that. But yeah, just an hour to an hour and a half a day. If you want to go longer, cool. But we've seen that does the trick. And people will come in on day one, not knowing you, not really familiar with what your mission is and how you help people. But on day five, they are ready to become partners of yours and ready to become customers. And ultimately, you're going to have made a bigger impact in their lives.

7:04Yeah. Are there, and I suspect that someone may have concerns that they say, well, that's kind of a big ask, you know, to ask, you know, five hours of someone's time. I'm skeptical that people would show up for the full week. Like maybe they might check in on day one, day two, but then, you know, they're going to get swamped with other stuff and it's going to be a hard commitment to keep them. How would you normally, you know, kind of share your experience around that? Yeah. And I think there's two different routes we can go here, right? Because a lot of people, I've heard that time and time again, Michael, who wants to sit through five days and who has the time for that?

7:42And I think it depends on which route you go. You can host a free event, right, where you pull as many people in as possible. And if you do that, you're probably going to have lower show up rates, right? Or you can charge for these types of events, right? Your organization could actually charge a fee for people to come and attend these. And if you do charge a fee, listen, we've seen 80 to 90 % show up rates because people who pay, pay attention, right? And so ultimately, it depends on which route you go. But if you are going the free route and you're scared that people won't show up, well, let's focus on adding value to them and helping them experience transformation in the first day or two.

8:20And then they're going to show up the rest of the days. If you feel like they're not, I promise you people, if they show up and they experience a connection, if they experience a transformation, they'll want to come back for more. Yeah. Is there a way to test the concept with an audience just to gauge that there would be the interest. So the fear I think would be, I'm going to go through all this effort. I'm going to, you know, because obviously it's an investment or resources to put an event like this on if you want to do it well and, you know, make sure you've got great material and obviously a lot of promotion, that sort of thing.

8:57The fear may be, I'm going to throw a party, no one's going to show up. And man, I wish I would have just done a little bit of research to gauge interest, not just in would my audience be interested? But, you know, if I've got some options on what we can focus on, how do we hone down on that focus? How can we learn? That's a great question, because not many people ask that. So that's cool. Number one, I always look at it as it's never if if you do run this, and you do put something on like this, the worst thing that can happen is that You get better at your messaging and your presentation skills and your, you know, that's the worst that can happen, right?

9:38Now on the front end, how can we be proactive and actually figure out if this is going to be a good thing for you? What I tell people is start out instead of just doing a five day, maybe start out with doing an hour training, what some may call like an online seminar or a webinar where it's just an hour, 60 to 90 minutes. And then throw this and teach on a topic, throw this out to your audience, to your, whoever is on your lead list or in your CRM and just do a 60 to 90 minute class and test it. See if people show up, see if they like the content. And then from there, doing a small test like that, which only takes 60 to 90 minutes, and it doesn't have to be anything super professional.

10:13It doesn't have to be something that you take weeks and weeks to prepare. I've had some people do this, and they'll just prepare with a few days time, throw something together, and they are able to test it. And actually, this is what we're doing for one of our clients. And this is a really cool conversation here, he came to us and said the same thing. He said, Michael, I'm just not sure how my audience will respond to this. And so we said, okay, this January, which at the time of the recording was about 30 to 45 days from now, we said, let's just, let's just test the water. Let's just do a free 60 to 90 minute class to see if people show up, how the engagement is, is the energy good?

10:47Are you confident in your presentations? And we'll see how it goes. So I like that model. If you want to test the waters before and you're not doing many virtual events or anything up until this point, test it out with one of those free 60 to 90 minute classes. Yeah. And then when someone understands the concept of what we're talking about and they say, okay, cool, I'll go do it. Versus if they work with you, how do you make that run a lot better? Yeah. So that's a loaded question, but we do everything for our clients. So people come to work with us. We set up everything, emails, text, graphics, funnels, websites, whatever.

11:26anything pertaining to that, we set it up and make sure it's running. You just show up and teach and add value to the audience. We'll help craft that content with you. So you we know exactly what should be said every day, how everything should flow out. We'll build the marketing plan, the whole shebang we build it. But you can make this as simple or as complex as you want, right? You can go out and build out all the automations and build out all these fancy things to run this event. Or Or you can just do it in a Zoom like we're doing right now, in a Zoom, just sharing this with the people that are there.

11:59And so you can make this as simple or as complex as you want. But the difference between working with us and doing it yourself is that we have a whole team that we specialize and we do this every single day. Michael, tell me more about the work that you do, particularly I'm thinking about, you know, a friend that's listening to us. And they just want to get to know you a little bit better. you know, obviously you're a podcaster, but tell me more about kind of where folks go from here, if they've enjoyed what we're talking about, and they want to do a little bit more learning on this. Yeah, I would love to chat with you.

12:29You guys can go to the funnel pros.com. And we actually just set up a time where we can chat. No sales, nothing, just where we can see if this would even be a good fit for you, right? Because we're all about connection as well. And we're all about building long term relationships. So if you can come to us, just chat with us, book a time where we can just sit down, have some coffee over Zoom and just see, you know, how we can help you increase your income, but most importantly, your impact and your influence through virtual stages. And so that would be the next step for them is just, let's just have a conversation.

12:59Let's just chat a little bit for 15, 20 minutes to see if this is a good fit. Sure. And aside from that, any other resources you recommend in terms of content that you do and kind of your, what you've created out in the world? Yeah, a hundred percent. So we actually talk a lot about this on our social media. So you can go and, you know, connect with me on Instagram, official Michael Tucker. I'm there. But you guys shoot me a message to say, hey, I came from the podcast. I would love to chat with you. And I'd love to report back to Josh just to let him know like, hey, you know, the people are loving this.

13:30So shoot me a DM on Instagram or you guys, if you want, I do have other resources. Like I was telling Josh, you can go to milliondollarsecrets.com. If you just want to kind of dive into learning a little bit more about virtual events and maybe you just want to learn a little bit more about digital marketing, we have tons of tools there where you can just get access for free, no cost at all. Just jump in and get those resources. All right. Michael Tucker, again, founder of The Funnel Pros and MillionDollarSecrets.com. Michael, thank you so much for joining us. Thanks, Josh. I appreciate you. Bye-bye.

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