1931 – Unleashing Your Intuitive Superpower for Business Growth with Simone Wright

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1:06With us right now, Simone Wright. Simone, you are an author, you're an international authority on intuition, creativity, and entrepreneurship. Simone, you're found on the web at simonewright.com. It's great to have you. Thanks for joining us. It's great to be here, Josh. Thank you so much. Well, listen, you and I have already chatted a time or two. And so I really love your topic. And do you mind maybe just kind of kicking us off, talking about your impact in the world, who you serve, and all this about intuition? Yes, yes. Well, I've been an entrepreneur since I was nine years old. So that's over 40 years.

1:45And I've also had this intuitive intelligence as I was a little kid. So I've taken those two passions in my life and I've mushed them together like an awesome peanut butter and jelly sandwich. And now I take that intuitive skill set and I train people how to develop it, how to apply it, how to use it at will. and what I think I excel the most at is knocking the fluff off the intuitive process so that people can access it in a way that is directable, is tangible, is targetable, and you can actually see results in. And I work with emerging entrepreneurs, top-level CEOs, people from all walks of life and learning how to develop what I call that first intelligence.

2:30Yeah. So for someone that's listening to us and they're kind of on the edge, they're like, oh, is this going to be a bunch of woo-woo stuff? Let's talk about, because I love how you talk about what intuition is, right? And I think we can all as leaders identify, again, I'm kind of spoiling the, you know, how you describe it because we've already had this conversation, but share just a bit about what intuition is so we can get everybody back on board. Sure. Well, listen, if you guys are, I mean, all of you guys are high-performing entrepreneurs and you've heard people like Richard Branson, Oprah Winfrey, Steve Jobs, Warren Buffett, Sarah Blakely, the creator of Spanx, they all talk about intuition as being the wisdom that helped them shape their level of success.

3:24So we've all heard it. But none of those excellent people can explain how or what intuition is, or why it works, or how it works, or how they direct it. And I got my intuition street cred, working with law enforcement, working with police in missing children's cases, helping them find missing children and helping them close cold cases. So working with law enforcement, you can't go into an environment like that and be talking fluffy stuff. It has to be rooted in science, it has to be very pragmatic, it has to be understandable and applicable. So listen, I understand the sort of, there might be a bit of a knee jerk reaction to the idea of what intuition is, but you can't look out in the world today and not listen to a top level entrepreneur, people who are changing the world in big ways and not hear them talk about the word intuition.

4:16So my goal in what I do in my service to the world is help people access that higher level that we all have, by the way, we're all born with it. It's not something that some people have and others don't. It's inherent in our biology. And I help us tap into that inherent intelligence in a way that there's no doubt about it. There's no need to be skeptical or think it's woo-woo because it's not. Yeah. Well, what I'm really interested in, Simone, is how I as a leader can enhance this. It's like a muscle. And, you know, I think we all know what it feels like. The way I think of it too is like, there are times in our business when we feel like we're in a flow.

5:06And then there's times in our business where we just feel like there's a bunch of stuck energy and something's not working. Something's out of alignment. Something's not working. And I keep encountering frustration. And I don't want that. I want more flow where like answers seem to come easy to me. Insights like, that's what I want more of. How can I spend more time in my business in that sort of state? Yes. Well, you just identified a really important thing. And I'm sure that all of your listeners have noticed that they have that flow or stuff is just it. Boom, boom, boom. They take a shot. They can't miss.

5:40so what what you want to be able to recognize in that moment is that you've already got that intuitive skill set rolling it's it's already active in you what i tend to identify in in everybody that i work with is that we've got our sort of intuitive superpower where stuff really flows it's like done done done and then we've got our intuitive achilles heel we've got a weak spot we've got there's a gap and and that gap that empty space is clarified is cleared out when you start to understand principles of intuition and you mentioned a really important word josh you mentioned the word flow and the idea of flow is evident in you know top level performers high level athletes and all that sort of stuff and i bet you'd be all willing to say that when you're in flow, you're not thinking.

6:31There's very little thought going on. And the intuitive process is rooted beyond thought. So how do we get out of our way when things are stuck? This is going to sound counterintuitive. It's not going to make sense to you, but that's why it's intuition. I invite you to stop grinding. I invite you to go take a walk. I invite you to go, I don't know, shoot some golf golf balls, go play hoops, go meditate, go take a shower. I always say to my male clients, I said, if you haven't shaved already, go shave. Why? Why do I invite you to do that to get back into flow? And not being a shaver myself, I'm just assuming with all of the men that I've watched as they shave, they're not really thinking.

7:18It's so automatic. And maybe you can speak to this, Josh. you're not really thinking you've shaved so much that it's just automatic you've got a routine right and oftentimes I hear from many of my male entrepreneurs is that they'll get the most powerful intuitive hits when they're shaving or when they're getting ready to line up a golf ball and take the shot or when they're in the shower why because their mind has stopped it's in an empty, relaxed space. And that's when the intuitive ideas start to come in. It's not when you're trying to figure stuff out. So Albert Einstein, who was one of the most, I don't know, powerful proponents of the intuitive process, said that he got his most brilliant ideas when he was out sailing his little ship, his little boat, and putting around on the water.

8:09It wasn't when he was grinding it out in the studio. So, or in the lab. So I always say, if you're stuck, move, get out of the environment that keeps you stuck and go do something that relaxes your mind. Go shave, even if you don't need to shave. You know, I've got pretty smooth skin. I find that most of my intuitive hits come when I'm, I have, I have horses and I find that most of my intuitive hits come when I'm out walking the horses or when I'm getting their grain ready. It's not when I'm in the studio. It's not when I'm trying to figure things out. And so allowing a spaciousness in the mind allows that flow to move.

8:53You know, I'm listening to a book on digital minimalism and, And, you know, just how important that is that we give our brain time to relax and digest and how often we don't do that as much anymore. Like back in the 80s, you know, before we all had cell phones in the 90s, you know, sometimes you would just have to just sit and be bored for, you know, 15, 20, 30 minutes or something like that while you're waiting. And we don't do that anymore. Well, that's actually really good for our brain to be able to do that. So right now, it's like we're just constantly bombarding with information. So I know for me, someone one thing that, you know, I have to be pretty thoughtful about is when I take my dog for a walk around the block, I have the temptation to start listening to something podcast news, you know, whatever.

9:51and I come back and it's just not as rewarding. Sure, I was learning something or whatever, but it just, I don't feel as relaxed as opposed to if I just am conscious about unplugging. I feel that that recharges me so much more. And I, so that that's, you know, kind of my, my intuition telling me, yeah, give us some, give us more of that. And then that way, when I'm truly on, you know, it's kind of like this idea of like, you know, I'm going to grind work 16 hours a day, or I can be 100 % on and present for eight hours and then just, you know, have relaxed my mind and quiet and engage in hobbies and gardening and that sort of thing.

10:35Um, today would much rather do the eight solid focused hours rather than 16 hours. I'm just not to do that. Yeah. And you mentioned something really important there. So the intuitive mind is the innovative mind. It's the trend setting mind. It's not the trend following mind. It's the expanded mind. It's the evolved mind. And the intuitive mind moves in direct proportion to how much room you give it. So if you're constantly filling your mind with data, so data is already known information. Now, listen, you can get a lot of benefit out of data, but if you're working as an entrepreneur who's looking to innovate, who's looking to set new trends in your income level, in your profit levels, in how your performance levels, if you're looking to set new trends, you've got to be able to innovate because you'd already be creating those success markers if you were able to based on the data that you're currently using.

11:36So when we're working intuitively, that is, we're not rooted in data. So we want to be able to give the mind room so that new information, new insight, new ideas, trend setting ideas can start to flow. And if I may, Josh, a little bit of a story, if I may. If you guys recall the tsunami that happened in Indonesia in 2004, I believe it was, the one that wiped out 250 ,000 people. It was a pretty big wave. It was a giant wave. But what was interesting that virtually no animals perished in that catastrophe, virtually none. Why? Because most of the animals sensed something was coming before the earthquake hit and before the wave hit.

12:28And in particular places in Indonesia, the tourists would ride on elephants on their little tourist trips. The elephants broke their chains before the wave hit and took off up the hills with people on their back. Nobody was injured by the elephants, by the way. But virtually none of the animals died. And why was that? It's because they sensed the energy in the field, the information of the wave in the field, and they responded from a level of mind, a level of intelligence that wasn't rooted in thought. We are in the middle of a data tsunami that is unprecedented in our history, right? I call it, we're surfing the data wave, we're surfing the information wave.

13:13And as entrepreneurs, as visionaries, as mavericks, as people who are wanting to set innovative trends that help the world, we've got to be able to surf that wave. We've got to be able to get ahead of it so that we're not drowned by it. And our intuition is the skillset that will help us do that. It's a different level of mind that's rooted in strong targets, establishing a potent focus, and then being able to let that mind then go so that the information that's carried in the environment around us, just like the elephant sensed in Indonesia, can be perceived by us and then processed. Most people don't know that story about Indonesia.

13:58They're like, what? You've got to be kidding. Four of a million people and then virtually no animals? What's going on there? Yeah. And by the way, what you're talking about is the 2004 tsunami, I was just kind of doing a quick search on this um a fascinating article from the bbc about now work that they're doing with animals um and they'll actually have them wear collars on goats around these volcanoes and stuff uh because prior to the volcano volcanic activity the goats kind of do some weird stuff and they're able to like now just you know kind of watch these patterns and it's it's it's fast this is really really fascinating isn't it fascinating so simone um tell me about how you work with individuals, like what the coaching, what does that look like?

14:42Well, I work with, like I say, emerging and high level entrepreneurs, and we get together and we talk about what their targets are, what their goals are, where they're wanting to take their business. And we also talk about what's going on in their personal lives, because listen, you may be really excelling at business and just being able to knock it out of the park, but you're stuck a little bit in your, in your real world, maybe you've, you know, having some limits, but we set, we set some strong targets, some strong goals, and then we start activating the intuitive process within, within you.

15:11As, as, as a coach, I view the entrepreneurs that I work with as athletes and I help them develop that intuitive fitness so that they can take it out of work and bring it into life or bring it out of life and put it into work. One of my recent success stories was one of my clients wanted to expand his bottom line in business. And we took him from$40 million to$200 million in three years. And we're working on a billion-dollar target now. And so we start to shape those really strong targets that are rooted in time, ideas, money. And we allow then the intuitive process to start to direct that entrepreneur in these sort of innovative ways.

15:55and it's really a fascinating process for me as a coach because I love to see and feel and hear how entrepreneurs at high levels process information and we've all got certain skill sets, certain superpowers and entrepreneurs are really a dazzling crew. So what I help you guys do is I help you set really strong targets and how this was established was me working with law enforcement. If I'm finding a missing kid, I need to establish a strong target. For me, that kid is home. And in a context like that, where high stakes, very high stakes, very limited time, you've got to be able to perform at a high level when stakes are high and pressures on.

16:40And that's what I help entrepreneurs do by clearing out the mental clutter and really aligning that intuitive focus so that people can move with greater grace, greater efficiency, greater ease. Yeah, your website is simonewright.com. We have that linked up. When somebody goes to your website, Simone, what would you recommend they do? I recommend you check out the coaching to the work with me place in classes. There's my master class specifically for intuition, intuition for entrepreneurs. And, you know, start simple, you can pick up a copy of my book first intelligence, using the science and spirit of intuition.

17:24When that book first came out, it ruffled a few feathers. And because it was It's a little bit ahead of its time. And I think finally people are catching up, but there's all sorts of ways to work with me, sort of starting at the basic fundamentals or go big or go home is one of my mottos. And so you've got different levels there of work. I find that when we can work together one-on-one, we can get really specific with what those targets are and help you shape those targets in a way that it is ultimately like hitting a target with an archer. You set the target, you get into flow, you take the shot and you let the intuitive mind do the rest.

18:05And that becomes a real fun place to be where you're able to then let go of the stress. You're not having to grind anymore. Grinding is overrated. Agreed. Agreed. Simone Wright, author of your book, which we've got linked up as well. It's called First Intelligence, Using the Science and Spirit of Intuition. It's got a lot of positive reviews on Amazon. You've got 71 ratings, 4.8. So very, very well loved. It's both in Kindle and paperback. And of course, your website, which we shared, that's simonewright.com. Simone, it's been great. Thank you so much for the conversation. Thanks for having me, Josh.

18:51Have a good day. Bye, everyone.

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