1940 – Mastering Marketing and Sales to Elevate Your Coaching Business with Zammy Mustaq

0:05Hey there, thoughtful listener. Are you looking for introductions to partners, investors, influencers, influencers, influencers, and clients? Well, I've had private conversations with over 2 ,000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt-in required where I'll share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for over 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high ticket sales appointments.

0:51Also, don't forget, the thoughtful entrepreneur is always looking for great guests. Go to upmyinfluence.com and click on podcast. I'd love to have you.

1:05With us right now, Zami Moustak. Zami, you are a marketing and sales mentor and strategist for coaches. And you are found on the web at zamimoustak.com. To our friend that's listening, just click around in your podcast app. You'll find a direct link, Zami, to your website. Well, Zami, thanks for joining us. Thanks for having me, Josh. Super excited. All right. So give us an overview of the work that you do and how you serve your clients. Yeah, absolutely. I primarily work with coaches, consultants, and purpose-driven entrepreneurs. And what I do is really help them grow their business using predictable organic marketing strategies, primarily Facebook and Instagram.

1:49Yeah, well, okay, then that portends the question. What is working well today on Facebook and Instagram? You and I were kind of joking earlier. there's a bunch of stuff that doesn't work or I shouldn't say I don't know that it doesn't work it's not very enjoyable um but there are definitely some things you can do that do work so what's working on Facebook and Instagram absolutely um why don't we say what's not working cold DMs the spammy stuff we all get them um so you know really it's my approach is all about building connections and doing business in a way that feels aligned and feels authentic.

2:30You know, I don't like to treat people as numbers. It's really a matter of leading with value. And I feel that when you lead with value, then, you know, sales is no longer sleazy, icky or manipulative. Sales becomes more of service. And so that's my approach and how I like to lead. Now, when it comes to Facebook specifically and Instagram, definitely we can dive deeper into what's working. but I like to think of it as you know three really main things in the framework that I teach my clients so it's the first which is A and C so it's attract nurture convert which is basically an attract you want to look at how you attracting your audience how you're growing your audience and then nurture which is how you're taking them from somebody who just came into your audience to So building that know, like trust and building rapport.

3:22And then C is convert, which is how you're converting them. So, yeah. Yeah. Okay. So now there's a lot of Facebook groups out there. Why would someone want to join one of your clients' Facebook groups or your Facebook group? Like what's so enticing about the group? Absolutely. So there are a ton of Facebook groups and it can be a bit noisy out there, but really it's about the value that you provide upfront in the group. So it's not a place where people just come and get spammed with or get sold. It's really a place where there's a lot of structure. For example, in my group, I host live weekly trainings every single week on specific strategies where I actually walk you through certain things.

4:11The same thing with my clients. I have clients who are in a variety of niches the health niche so specifically gut health one of my clients she does live weekly trainings on things like how does your you know hormonal health affect your mind or what does liver got to do with fatigue and how you can overcome that so it's very specific trainings that we have on a weekly basis as well as providing an opportunity for people to take part in communities. So something that I have in my group is we have virtual connection events. And I host these on Zoom where literally I have coaches that come on. And this is a safe space for us to share what's working, share ideas, brainstorm, get feedback without feeling, you know, we're going to be pitched to or be sold to as well.

5:06Yeah. And so what would be some examples, I think you've mentioned a couple already of, you know, maybe coaches where this works exceptionally well. Are there any coaches where you say, yeah, it's going to be a little harder for you because of X, Y, Z. Can you think of like any industries are like, oh, easy, easy, easy. And some they're like, you're going to have to be a little bit more thoughtful. Yeah. So I would say the niches that could be more difficult would be, it's all about where is your ideal client hanging out and are they looking for support in places like Facebook groups? So, you know, people, when they have a problem, they're searching for solutions everywhere.

5:48They could be searching on YouTube. They could be more on Instagram or on LinkedIn, right? So it depends on does the person you serve, are they hanging out in Facebook groups? Is that a place they actually hang out in? And then coming back to the clarity of, you know, are you super clear on exactly who you serve. If it's something that's wishy-washy and vague and you're being more inspirational and stuff, then you kind of blend in and probably not the best place. So really having a targeted audience and being sure that they actually do go to Facebook groups to get support with the solution that you provide.

6:27So health is a big niche that it works really, really well in. And just within health is so much. There's, you know, gut health, Hashimoto's, hormonal, and, you know, and then more of the manifestation niche works really well as well. The spiritual niches work really well. Time management and productivity niche works really well. So, yeah, they are, depends on the niche for sure. All right. So to someone that's listening, it's not enough just, I mean, so you set up a group, right? And probably, again, be thinking about what is the immediate value someone could get if they join this group. Rather than just hoping and wishing that other people are going to do all of the giving, I think you probably want to be a little bit more thoughtful about that.

7:24Yes, absolutely. So what would be some other ways that you could create a group where there's like instant value right from the get-go?

7:37So like you mean when they join? Yeah, right. Because again, there are a lot of groups out there. So you just want to make sure it's good. Well, yeah, yeah. This and then the other part of this, let me ask, you already addressed that other thing. Let's move on. So how do we invite or how do we get a bunch of people to join our group? Right. Okay. So to answer your question, how do we get instant value? You already have trainings in there and you already have resources. So as soon as they join, we have like a welcome post where you're able to share specifically customized resources based on their need and their journey and where they're at and what solution they're looking for.

8:15and then yeah how do we get people to actually into our group so we leverage a couple of different strategies for this it's one identifying the people that you're looking that you serve where are they hanging out they probably already are hanging out in some other people's Facebook groups perhaps coaches that already have a massive audience and are not able to serve that audience at that scale. So repurposing or leveraging their audience or specific audiences where they have like 100K business entrepreneurs in that audience or that group. And they actually allow you to come in and, you know, pretty much like promote your lead magnet or your freebie or something that you give as a taster.

9:02And then people who are interested in that are able to reach out to you and connect with you from that place. So you're able to drive traffic from basically a massive place into your group and it's targeted. And Zami, how do you work with your clients? Obviously you help people with this. How do you engage? How do I help them with the strategies? Yeah. Yeah. So I have a mastermind. It's a combination of group coaching and one-on-one coaching so what we do is we have a you know business plan call where we make sure we craft out a customized strategy because it's not a cookie cutter approach to make sure it actually is aligned to what they're trying to do and what feels good to them and then they join my mastermind every single week we have coaching calls as well as they get access to all the material in terms of stuff that you know they need to work through.

10:02And then it comes down to taking action and making sure that they're doing the work. But more importantly is I'm more hands-on in their business. So they're never like, oh, confused, what should I do? Or this didn't work. It's always like, okay, so let's review this, making sure it's working, what needs to be tweaked. It's very hands-on and very action-driven, I would say. Yeah. And tell me a bit about Instagram. What do you see working in Instagram? and there aren't Instagram groups, right? So I ask that like a dummy because obviously I don't spend a lot of time on Instagram. No, no, no. So there are no Instagram groups.

10:42But yeah, with Instagram, so again, leveraging a trailblazer in your niche who's already grown their audience. But also with Instagram, content plays a huge role. So the reels and the algorithms go pretty crazy. So when it comes to Instagram, Instagram, I would say if you enjoy the process of content creation, you truly love putting things out there and creating and that stuff, then Instagram is definitely a platform, because it really allows you to put out your personality and get creative there. and so when it comes to content it's being strategic posting things that you know first of all will be like a hook that will capture your audience within the first liner addressing a problem or creating a belief shift in their belief in terms of like you know what this thing that you're suffering or struggling with right now it's not actually normal and there is a solution to it and then adding value in terms of you know here are some things that you can do and then being able to have a call to action of, you know, comment this or comment that kind of thing.

11:51So the structure to post, I would say, is really important when it comes to Instagram. There are a lot of variables that are going to happen for different people that are attempting to do this. But Zami, can you maybe help set realistic expectations in terms of like, yeah, you're going to need to be pretty diligent for a period of time. Can you help us with managing expectations? It's not like they're going to do this and instantly, their inbox is going to be flooded with clients. Yes, absolutely. So like anything, with any strategy, you got to be able to set realistic expectations. It's not going to happen overnight.

12:30So for example, with Instagram, we know it's heavy on content. And so you want to be able to make sure you batch your content 30, 60 days at least, especially if it's things like reels, that really allows you to just have that taken care of. You're not everyday thinking about what to post. Similarly with Facebook, but more on Instagram. And then you really want to make sure you take the first month or two. It can take a bit of time to grow your audience. So you want to get at least, you know, realistically for 100 people, you'd be able to enroll one, two, or three clients. So that's kind of like a range.

13:11So if you get, depending on how many leads you're bringing in on a monthly or daily basis, then we can see, okay, so based on X amount of leads, you're booking X amount of calls, you're closing or enrolling X amount of people. That's kind of like a realistic expectation. Yeah. Zami, I know you have a couple of things that you do a lot of, you share free resources. Do you mind maybe sharing a couple of things that I know that you've got available to listeners? Yeah, for sure. So I have a free client attraction guide, which I walk you through exactly the strategy that I use and that I help my clients on a step-by-step basis, primarily for Facebook.

13:54You can get that. And I also have a free five-day challenge that I run. And on this challenge, it's totally free and it's five days. And every single day I share with you, you know, how to actually grow your audience, how to create content that converts, where to find your people, how to book more calls, how to enroll clients without sleazy salesy tactics, more using a heart-centered feminine sales approach. So, yeah. I love it. Awesome. All right. Zami Moustak. Again, your website, ZamiMoustak.com. Zami, it's been great. thank you so much for joining us. Oh, and yeah, I forgot to mention to get the guide.

14:38It's, uh, get clients with zami.com forward slash guide. And to get the challenge, it's get clients with zami.com forward slash challenge. Thank you so much, Josh. Thanks, Ami.

14:57Thanks for listening to the thoughtful entrepreneur show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit upmyinfluence.com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2 ,000 leaders asking them where their best business comes from.

15:38I've got a free video that you can watch right now with no opt-in or email required where I'm going to share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high ticket sales appointments. Make sure to hit subscribe so that tomorrow morning, that's right, seven days a week, you are going to be inspired and motivated to succeed.

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