1950 – Building a Successful Creative Enterprise with Plumcat’s Dawid Sobieski

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1:06With us right now, it's David Sobieski. David, you are the founder of Fluxverse and PlumCat. Your websites are fluxverse.io and plumcatstudio.com. David, thank you so much for joining us. That's correct. Thanks. Thanks, Josh. Thanks for having me. I'm very excited to be here. Yeah. Yeah. Well, it's great to have you. Well, give us an overview of the work that you do with each PlumCat and Fluxverse. right so just to give you a little bit of context i'm a co-founder of animation studio plum cut and just recently a founder of entirely new venture which is like fluxverse which is catering interactive product demos for sas companies mostly so my background surprisingly is not really related with animation at all but i can go to that a little bit later but with uh with your questions so animation studio plum cut cutters to mostly businesses uh in tech sphere we work closely with sas companies or fintech uh catering to them with uh high quality animated content uh that they need to promote their brands to build awareness to generally explain any sort of concepts we also worked in our uh days with fortune 500 companies but now we are steering more towards just working with startups.

2:28That's with PlumCut. Flagsverse is just a really entirely new venture. We're just launching this service right now. It's very innovative. It touch bases, like, pretty much the essence of it is just, like, it works on the premise of interactivity, which is very important these days in creating engagement in users in general. And I strongly believe this is the future of content in general. Yeah. So to our friend that's listening, you likely just want to go ahead and take a look at these two websites. What we're talking about is quite visual. And David, I would say quite stunning. Your animations are gorgeous.

3:15And then, again, with Flexverse, boy, how cool would that be to be able to have, Like if you've got a SaaS product or, again, you want to explain something visually, I highly recommend to our friend listening to go to flexverse.io and PlumCat so you can see exactly what we're talking about. But would you mind maybe just sharing a bit about how you've evolved animation and interactive kind of user experiences? well i could start even from the scratch depends how how deep you want to go with that so my background is like surprisingly not related with animation at all if this helps you give a little bit of context but so i was born in 90s in poland that was the time the country just transferred from communism to the free market which is really tough times back then entering in high school just myself in early 2000s i'm 34 now uh unemployment rate in poland was like very high was just like about around 20 so the option the option uh for me was just like i put a bet like i'm gonna get the best education i can maybe that's the only way to pursue any sort of career so i thought uh maybe law was the law was a degree that i could benefit from the most that was true but I also discovered it's definitely the legal career is certainly not so far from my interest that I would be very unhappy to pursue that and I also luckily grew up in the family that was really strongly had strong entrepreneurial like traditions like borderline risk takers I would say my dad started his own software companies in these days were saying like 20 % of unemployment and having four kids at this time.

5:10But from him, I learned the freedom is the most important aspect and the value that I should be pursuing just for the sake of freedom. I connected this strongly with creativity. And I realized that this aligns with my passion. So I don't need to pursue any sort of career that I could end up not liking. The freedom was the value that I liked the most. and the creativity was coming from my background also that's my passions i used to play a lot of music music production i drew i did video editing so i back in these days uh tools uh to make animations just started to be more popular as the computer's power just improved um so there was just this increasing trend of treating web as a digital space uh there was an emphasis on uh let's say just not only information but the design itself as well right so uh and i decided like maybe dropping this career and setting myself in animated world i knew that i can create animations because this was the skill set that i had and uh from this point on i realized this was this would be the product that would be definitely much more approachable to those who would like to market their products but they are not willing to pay like tons of money for live action videos which were very expensive back in the days so i started this as a totalist freelance but soon i realized there are better people than myself i was lucky just to to get clients at the time but also like it was quite reckless.

6:55I had like reckless movement, like reckless actions I took in my life, but maybe I was just young and it paid off to be reckless, but it helped me grow the business to the extent that I just started hiring people who are actually really good at what they do. And, but also they value this thing that I value the most, which is freedom. So yeah. Amazing. David, can you share a little bit about why animated explainer videos and why interactive videos are really important and or effective today? I would say animated videos in their essence, in their core, they have this ability to present any sort of concept, the most abstract even, in a very engaging and visually pleasant way.

7:49So this is something that live action videos have really hard time to do, whereas we can obtain these with like basically creativities are only limitations and we can pull any sort of any sort of concept, even the most difficult one. we can just picture this and translate it into animation so that's really big advantage for all those tech companies or anything anyone who has like really complex products and they would like to make them more approachable and understood by anyone also the the second thing is like you can go really bold with animation so we i strongly believe now the content should be really bold and all brands, they should be actually trying to pursue anything that's, it just touches the soul of humans in sense of humor, tragedy, something like that.

8:48So that you're not just becoming one of these, everyone who posts exactly the same thing. And with animation, you can really just make it work. look at the series of Rick and Marty for example which is like uh or Family Guy anything of this sort this is so bold like bold controversial but it definitely speaks to the audience so this kind of content really speaks loudly and it can be easily created with animation because there is no limitation we can show anyone uh like we could show a geek on a broom if we would like to make harry potter eight right like so from your company doesn't really matter uh that's for animation it's really really powerful tool and for interactive content i would say that's very new just recently uh started to uh really take off especially with the tools that's that arise uh first and my favorite personal is just recently uh launched software uh it's called arrive this tool allows animators now to create interactive animations that don't require coding which would be essential just before this software was uh was there on the market you would have to have a team of developers to pull anything like fluxverse right right now we can do it with no code pretty much no coders needed for to create what we do uh which makes it like it's open to general audience pretty much i strongly believe very sure very soon uh in the future we're gonna have a tiktok style platform where you would scroll and instead of watching videos you would have the audience engaged in playing interactive uh games content whatever so whatever creators would be willing to create with this uh with these tools because it also makes that there's users or like whoever is there on online is not the is not passive viewers is actually active participant of whatever happens and we should definitely push this kind of concept more to drive engagement and to build like relations with brands because we the only this way we can know what actually people think they could leave comment they could watch the video but with interactivity you can just track where they click and what they feel pretty much right yeah so it's it's never been i would imagine more cost effective like in the past i think if you wanted a really well-designed animated explainer i you know it was going to be pretty expensive.

11:33Can you share just a little bit more about the accessibility of now more companies being able to have such attractive and interactive animated and visual interactive, again, just these great user experiences? Right. Thanks. That's actually a really great question and uh uh i would say um back in the days of course the technology the technological advancement is visible we can see it right now more than ever uh with all tools being created right now with ai it's madness and so back in the days of course there was less people and less uh less people working on creating creating those tools the computing power was really uh way lower than it is right now.

12:22So with all these aligned, now you can say that we can definitely speed up the process of creating animation, animated videos and interactive animation. So it definitely makes the price tag go down. And this kind of content is really accessible now to pretty much everyone. And of course, there's many aspects that we should put into consideration. um when asking for the video uh like this from uh either is it a freelancer agency uh studio uh but everyone everyone can have it but of course there's like certain limitations what you can have for certain price right like if you it's like with everything you can have a really uh premium experience premium luxury animation uh really high quality stuff that would cost you money If you would like to have something basic, that definitely is accessible to everyone right now.

13:23Even with the tools like Canva, you can see that they are incorporating motion in their content creation. So motion is everywhere. Now, more than ever, we see companies approaching us and other agency studios to create motion guidelines for their brands, which is like basically for branding. This is the visual, the part of visual communication has never been taken into consideration. Now it's really strongly there. And there are a lot of asks to create something that's like, it's a resemblance of the brand in the motion world, which is so crucial. We worked at some time with big tech company from Fortune 500.

14:07And they had these guidelines back then already. But now we can see it's like, it's definitely small companies. They ask for it. So they want to be unique in the motion world as well, where they communicate things online. Yeah. Exciting. Okay. So from someone that's listening or conversation right now, as I mentioned earlier, go to PlumCatStudio.com, go to FlexVerse.io. The difference between the two, again, Plumcat Studios, a little bit more of kind of, again, expert animation for your company. And again, Flexverse, these are going to be interactive demos. And you can kind of play around and see just how cool these things are.

14:52But again, the UX is just really, really enjoyable. Definitely very, very modern. So to our friend that's listening, go take a look at this. David, what else would you recommend other than people just going and seeing the gallery and seeing some of the work that you do? What else should they do? In terms of, just by the question. Yeah, yeah, yeah. They heard a great interview with you. Now they're interested. And I wonder if you would be a good solutions provider for them, a good partner. What's next in this step? Absolutely. So in this sense, I think we are really trusted by brands worldwide.

15:33Specifically, we work closely with US market. I strongly appreciate the business culture in America. Never seen anything like that, that high to the level of communication, appreciation, timed communication in general. So this is a really good market to work. And I think our studios, both Flagsverse as a service and Plumcat Studio, we are capable of working with US companies, but also globally. So working with us is definitely, we align to your workflow, to your company. If you don't have any animation experience back then, we provide all the guidelines for you because we have all the processes set in place.

16:25Right now, more and more companies actually are shifting from request-based orders of just like having one explainer to actually building the whole animation team. And that's what we actually provide as well, which means that we assign to you like motion designer, project manager, and designer, if you wish. and they work closely with your brand to help you set up processes or just create content in general. But in the future, if you're willing to hire your own team of animators, that's what you're going to have. The groundwork is done then. So the process is pretty straightforward for ordering animations as well because the process is very simple.

17:17There is a brief, after that there's a kickoff call. And from this, we take over with really streamlined process of production. We take care of your script, design, storyboarding, style development, animation, post-production, up until the very finalized piece of content. David Sobieski, founder of PlumCat Studio, found on the web at PlumCatStudio.com and FluxVerse.io. David, thank you so much for joining us. Thanks, Josh. Thank you very much for having me.

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