1984 – The Power of Configurator Software and Digital Showrooms with Sinaholz’s Sina Meshkani

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1:05With us right now, Sina Mishkani. Sina, you are the founder of Sina Holtz. You're found on the web at SinaHoltz.com. That's S-I-N-A-H-O-L-Z.com. To our friend that's listening, you're probably going to want to follow along because what we're going to be talking about is pretty visual based on what Sina Holtz does. Sina, it's great to have you. Hey, Josh. It's a great opportunity for me to see you live, actually. I'm so excited. Hey, well, Sina, I'd love for you to describe the work that you do, who you serve. And again, we'll talk a lot about your platform here, which is quite elegant. It's quite beautiful.

1:50Thanks, Josh. If I want to make it a very long story short, I should say that I am trying to convey my 24th experience of being a kitchen manufacturer and a wardrobe manufacturer to the other businesses. So this is what we are doing because of the solution that it is developed inside my company that I used to use it for my production as a configurator, that it is capable to handle the process from the sales to the production as an automation that it is highly required these days. We are just customizing it, fitting it inside every business worldwide. Yeah. So tell me about what this is. So for someone who's not able to kind of visually see what we're talking about, Do your best to explain all of the elements of your platform.

2:53I will tell it and describe it by a story. So consider if you are a kitchen manufacturer and you receive a customer that wants a design from you for a kitchen and they want it customized and they are gathering ideas from different platforms and they are just putting them together. and they want you to give them a plan, a visualization, some 3D renders, and a design that fits their dream house. So for doing all these things, you should process a lot of data here. So you need an environment to design it 3D and also at the same time get the quotation, estimations, shop drawings, visualization, and renders, and then send it to the factory.

3:44So this is what we do. We have a system. We have a configurator software that it is capable to do A to Z. Yeah. And so who is it that you are working with? Now, again, most of your business is B2B. So generally, consumers aren't going to Sina Holtz necessarily. It's mostly the industry, right? Yeah, it is exactly as you highlighted, Josh. It is the industry. and we work with the carpenters and manufacturers of kitchens and wardrobes. For individuals, we can deliver them the designs that they are looking for and connect them to a supplier, but mainly our business is B2B. Yeah, and so why is what you do, why is this needed?

4:37How does the industry benefit from the platform that you've designed? Customization, Josh, is highly demanded these days. So even you see in different industries, those who are the winners were capable to implement industry for revolution inside their system. That means mass customization. It means that I can customize the product while I am doing a mass production. So this is highly needed. Without a software, without a visualization system, without a system that can assist the designers, the planners, to avoid having any mistakes that can cost them a lot, this is not possible. it. And how does your solution improve upon existing tools that are out there?

5:35Do you mind maybe just sharing kind of what was in the market previously and who the Sino Holds platform is a better solution for and why that becomes a more effective tool? Maybe, Josh, I can say it in this way that there are a lot of softwares they are also doing great things i don't say that what we have developed as a configurator is uh doing the only great thing but maybe the big difference is that because i was a carpenter and also i was an it guy so at the same time i have this mix of different experiences together made something that when i started presenting it to the industry they all saw that, okay, all the pains are having a killer there.

6:27So there is a solution for every problem that they are facing in their real life. So this is giving them a very different perspective. At the same time, it has an assistant that it is checking, and it is based on design because in this industry, design is the driver all the time. So by the help of this configurator, you are not limited for any design. Yeah. And so, you know, it looks like elements of your platform include, which I really love, the Pocket Showroom. So these beautiful 3D models and renderings of what spaces end up looking like. Why is, and this is kind of going to sound like a dumb question, because when people see what it looks like, or they know that they've engaged with a lot of these really beautiful 3D models, and they're virtual, and they're all directly on a website.

7:26I mean, that is, it's about today, it's about the closest thing that you can get to actually being in a showroom and touching and feeling and looking and looking at it from different angles. You know, so I've obviously I've kind of let my editorial leanings, you know, kind of show on that. But do you mind maybe just sharing for a minute why it is so important for folks within the design and, you know, and building and, you know, kind of spaces? I don't know what industry you call it overall, but why it's so critical to have these kind of these, you know, what look kind of like expensive 3D renderings available for their clients?

8:10Very nice point you highlighted, Josh, because we know we all have experiences. After the pandemic, the behavior of the buyers and consumers changed a lot, changed a lot. Now, many, many showrooms are left and no one is taking a look to them. They are not visiting. Everyone that wants to buy any item, any stuff, first, the source is to search and go to the browser, use a search engine and have all ideas about it. Then just one shot, they will go and visit it. So it's very, very important. And beside that, we know that nowadays, if a business wants to develop, they should be able to work in wider range of areas like internationally or different provinces.

9:08So they should cover up most of the places. So this solution helps them to reduce their costs at the same time. they are just like 24 hours seven days open showroom that the people can come and grab now it's even it is integrated with a phone call like if me as a visitor to a showroom i'm visiting it i can just call and have a online meeting immediately while i'm seeing the product so this is the day this this is today this is this is our business now today everything is just if If a business is not digitalized now, I think they should reconsider this. Yeah. You know, I'm even seeing, I just, I was just looking at like, you know, these 3D renderings that are interactive.

10:01This is going to be the norm. I think that more and more consumers are not just going to see this as a nice thing, but they're going to, when it doesn't exist, consumers are going to be like, okay, nice pictures, but I don't feel like I'm getting the feel that I am. So, you know, where I saw this being used really effectively was a luxury resort that allowed you to tour the facilities and the rooms. And it was like, oh my, so you could like, you know, in your pajamas at one in the morning, you know, you and your partner could kind of like really feel it there. And it's just like, You think about what that does to the conversion process.

10:45Some of your clients are doing really big transactions. And if you can offer this and you can win some deals that your competition is not able to get because all they can do is just words on a page and maybe some rendering, some simple pictures. Boy, talk about a wow factor. Yeah, it is exactly, Joshua. you're highlighting actually the main key points that by giving it very beautiful examples like the people nowadays are very busy for their works to get their routines so whenever you can give them a service out of their routines they appreciate it this is what i realized and comparing to the cost and the design that it is changing by season and season you can have a live showroom all the time, giving all the details that you can to your customers in a very efficient and pocket friendly.

11:49Yeah. So do you mind maybe just sharing a little bit about, again, some examples of who your ideal clients are and what does engagement look like? Like how does your offer work? We are mainly looking to work with the wood industry people that they are manufacturers of kitchens and wardrobes or let's say furniture. So we can deliver them a full package to have media for their different social media platforms, to have a virtual showroom all the time live, and we will support them with that. And also having the software for processing all their orders through the way for getting and converting the leads that they are receiving through these media on the platform to be a customer and get the deals.

12:51Now, your website is Sina Holtz. again that's the german spelling of holz h-o-l-z it's actually let me spell the whole website and by the way to our friend that's listening just kind of click in your podcast app you'll see exactly where this is uh sina holz s-i-n-a-h-o-l-z um i appreciate that you've just been listening to our voices um but but please uh go visit so you can see this visually you guys have a really good youtube channel with a lot of um what this looks like it is just absolutely gorgeous and i think it's exciting to think about, like, if you're in the industry, being able to provide this to your clients is going to be able to help you make sure that you're just communicating better about what your capabilities are.

13:37And you think about the sales process, just how valuable this could be. But yeah, what I was going to ask is that, you know, Sina, when someone goes to your website, what would you encourage them to do? I encourage them to book a demo with us so we can share with them different solutions and give them a very quick pitch on whatever we can do for them to gain more customers and to be very, very competitive in their markets. Yeah. Do they reach out and connect with you? Do they book a tour or do they book a call with you? They can just click on the book a demo or see a demo. So they will connect to the calendar.

14:28So they can easily book whenever that there's convenient me or one of the team members, they will give a full demo for them. Love it. Sina Meshkani, founder of Sina Holtz. Again, the website, SinaHoltz.com. Sina, it's been great having you. Thank you so much for the conversation. Thanks, Josh. Thanks, Josh. Thanks, Josh. It was a full pleasure. Thank you so much.

15:17Every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2 ,000 leaders asking them where their best business comes from. I've got a free video that you can watch right now with no opt-in or email required where I'm going to share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies.

16:01Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. Make sure to hit subscribe so that tomorrow morning, that's right, seven days a week, you are going to be inspired and motivated to succeed. I promise to bring positivity and inspiration to you for around 15 minutes every single day. Thanks for listening and thank you for being a part of the Thoughtful Entrepreneur Movement.