2022 – Mastering Media Exposure for Business Success with Get Interviewed Guaranteed’s Mitch Carson

0:05Hey there, thoughtful listener. Are you looking for introductions to partners, investors, influencers, influencers, influencers, and clients? Well, I've had private conversations with over 2 ,000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt-in required where I'll share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for over 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments.

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1:05With us right now, it is Mitch Carson. Mitch, you are the founder and CEO of GetInterviewedGuaranteed.com. You're also found on the web at MitchCarson.com. Mitch, it's great to have you. Great to have me here. Well, I'm privileged to be here, Josh. Thank you for having me. Yes, absolutely. Based in Vegas. We were talking about that a little bit before we hit record. But Mitch, give us an overview of the work you do, who you serve, and kind of your impact in the world. Well, today my audience largely is focused on published authors and speakers and or CEOs who want to leverage the value, the high level value of network television, because they've already spent the millions, tens of millions, hundreds of millions of dollars in branding themselves.

1:52And if you want to use that to leverage yourself to a higher level, that's the service I provide people in the Las Vegas market, guaranteeing them coverage over the net in two days to get on four networks, as well as my show. I'm a show on NBC Las Vegas Channel three. Yeah. Well, why might that be valuable, especially if, you know, and again, they might say, well, my audience isn't necessarily in Las Vegas. Also, I can't imagine there's going to be millions of people watching. So tell us a little bit more about the strategy. Well, the strategy is simple. The number one market is New York in the world.

2:37If you're covered on Good Morning America or one of the morning talk shows in America, you've arrived. You've reached the pinnacle, hence the Harvard of media. All the other markets are secondary. A close second might be LA. Las Vegas is the entertainment capital of the world. This is where if you have no TV coverage experience in the past, it's a great place to get four networks covered in two days. You can use that because the biggest fear, let's say you're in Orlando where you are, Josh, which is a little bit larger of a market than Las Vegas in terms of pecking order, population. If you've already been showcased, vetted in the Las Vegas market, which is respected globally, what's the likelihood of you getting booked in Orlando?

3:26Less or more than the person that submits a proposal to get covered. If you've already been covered, you've already got a book, you've already can show yourself being interviewed, speaking in sound bites, and you are engaging with an audience and you can show the proof because everything else is there's talk and there's fiction and there's reality. This is reality. And it's a great training ground. And everybody that goes on these shows must, it's compulsory, go through my media training. Because I got a deep background as a show host. And I was a pitchman on a channel called Home Shopping Network in the 90s for three years.

4:06So I know media backward, forward, upside down. And I know what works and what will engage an audience. Because you got to think about the viewers. The same holds true if they're to go to Orlando, to go to Tampa. I've done TV in Tampa. New York, each market is different. Vegas, why they come here is to get trained. And if you are to fail, which nobody's failed on my watch, if you aren't to be your 100 % best, isn't it good to do this in a market that's not as important as it is in your home market if you're a local business? Yeah. And so do you mind sharing just a little bit about, you know, what this segment is?

4:50So, you know, and in the media world, there's kind of organic, and then there's paid placement, do you mind maybe kind of demystifying that world? Well, yes, some of it is paid. Like if you're to guest on my show strictly, it's a paid placement. And it's a deep dive into your business. If you're to be covered organically, as you call it, let's just say unpaid, they're both, I found all clients, it doesn't matter, it's the TV experience. If they're on a live television show, doesn't matter whether it's paid or unpaid, makes no difference. It's live, you cannot retake it. and the segments range from two and a half minutes to four minutes and 30 seconds.

5:34ABC television here will take people up to four and a half minutes if you're interesting and they're interested in you based on how interesting you are before they book you. The two show hosts that interview you, a British fellow and a beautiful brunette, and it's a great combination and they know how to extract great information out of you. So depending on the station, like CBS, you can go up to four minutes. NBC, they're two minutes and about 25 seconds. And then they spin the cameras around to go to the next set. That's how quick they are. They're maximizing their time. We have a lot more latitude as a podcast experience here.

6:16I know that you're on a specific time, but there is a great more latitude in a recorded session than there is in a live TV interview on a network. Yeah. And so you talked about one of the greatest values to just getting a placement, just get video of you on TV, demonstrate that you are media ready. And I agree that absolutely would uh aid in kind of honoring that stair step because i i think that there's um you know in my background i don't do this work anymore but in my background in pr obviously you know from time to time you get clients that are like hey i want to be on you know i want to be on national tv i want to be a good morning america can you get me there and i'm like well if you got a couple of years maybe right and but the thing is with you know with with all media is is you just have to honor don't get big dealitis right you have to earn your way there yeah so it's you know again a producer for national tv they're not going to take any risks they're not at that level small market yeah they will um but again the way to get from you know to the big guys is start small small you know even not traditional media about podcast interviews is a great way to kind of get some momentum going, then work your way up, you know, get into a market like Vegas, then Tampa, then Chicago, and then, you know, LA, New York, is my experience.

7:51Yeah, well, you're exactly right. I look at podcasting as, let's say it's high school baseball. Then you go to radio, which is a little bit different, and still it's live in most cases. So then you go to radio, safest is recorded to live, And I also put people on live radio shows when they're here in Vegas. Then you go to maybe a YouTube live show, possibly, you know, or some of these live casts that are there. Then the next level is a minor market of television, which is Las Vegas. Before you get to the larger markets of L.A., Chicago, New York, Atlanta. Well, I mean, Atlanta, then New York, which is the pinnacle.

8:33So Mitch, obviously when you do a segment, just assuming that the TV viewing audience is going to see you and then they're going to jump out of their skin because they want to come do business with you. Can it help? It can, but it's... We want to stack the deck so we can get maximum value out of this. What are best practices for that? After they go through, let's say someone goes through the program here, and I've had quite a few people come through since I launched this program of guaranteed placement since November of last year. All have used it as a tool to leverage them into getting into high-profile podcasts, high-profile radio shows, and more TV in other markets, or to get invited back.

9:22The beauty of one of my guests, she was so interesting. She was a retired brigadier general from the U.S. Army who came out here. And she got covered. She invested in the program, covered on four networks, plus my show. They needed a spot to fill. Some advertiser canceled. So during prime time, which is usually about a$10 ,000 placement here in Vegas to be an advertising slot, and you know this from your PR background, they pushed her in. So she got not only the off-hour placement, which she paid for with me to get in where I was able to slaughter, they used her again two more times because an advertiser canceled that position.

10:08And as you know, they're selling slices of the pizza. That's the advantage. And she did get business and she got booked and got speaking gigs out of that because it was mass of much bigger audience during primetime. She's been able to use that. And she's also a high profile person. She was able to leverage that to get into more media and other markets. So it creates what is called the snowball effect. Start that ball rolling down the hill. It gets bigger and bigger and bigger. It can then lead to columns, syndicated columnists in publications, bigger publications. Maybe your local newspaper. That's all part of the equation.

10:49Your social media has to be in check. That's where you can repurpose it via shorts. And there are all sorts of AI tools that can extract long-form content and create different deliverables based on the platforms. Yeah. All right. So Mitch, you've got some resources for folks. Do you mind maybe sharing a little bit about that? So to our friend that's listening right now, listen, Mitch, before we get into that, I just want to add my personal testimony. I don't know this about my background, but my last company, Savings Angel, became a seven figure a year company. And I did that with zero paid ads.

11:31I did it 100 % with earned media. Wow. So I just served as, in my case, a consumer expert. And I didn't have a background in that, but I became it. And, you know, I was just diligent about it. You know, got to the point where I was doing, you know, over a dozen segments each week. And that's all I did for sales and marketing was just go out and serve audiences. It's enjoyable. Like, it's really enjoyable to bring value to audiences. And then the rewards of that value is, you know, all the business that you want. So, but yeah, I'll just, I'll just say it's, it's, it's a really, if you can get there, it is such a great way to do business today.

12:16I would tend to agree. um it's it is traditional media i'll ask you this before we get into the resources um do you find traditional media to be truly relevant um in an age where people might uh value social media exposure over traditional media what are the roles of each all right great question and i if you were to ask me that question 20 years ago i'd say you're crazy if you don't look at traditional media. Today, if you are under 30, this would not make sense for you. I'm going to be very blunt. Yeah, this is where I take people is the traditional media role. If they're above 50 or even above 40 and they want to play in the big leagues, it still garners the greatest credibility of any of the platforms.

13:07However, you can't ignore the newer platforms today. I don't think it's an exact A or B. It's blended. And based on where are your viewers? Where is your audience? You have to have a message to market match. So if your message resonates with people who are, let's say, baby boomers like myself, TV has by far the greatest credibility and believability versus being on Billy Bob's podcast, because anybody can hang a shingle and say, I'm a doing here and they're spitting tobacco not to demean the profession it doesn't yet have the credibility of network television truly even if i am spitting tobacco over here yeah exactly yeah billy bob or it could be j you know janey jane and there are levels within the podcast community and there are levels within the network television if you are in free port that might not have the credibility of las vegas or la or new york the market there are great ranges within the the platforms i think you have to have a strong linkedin profile it's social media is here to stay youtube needs to be relevant for most people again depends on the market i don't tick tock because i don't look good dancing and shaking my rear end so i don't I don't participate.

14:33I don't necessarily recommend that for most clients, but it depends. So I think you have to know your audience, where do they exist? Where are they consuming information and where do they buy? Yeah. And certainly, by the way, repurposing your content from TV for social is just, I mean, incredibly valuable. If you're not doing that, you're leaving huge opportunity on the platform or on the table, because that's just, it's third party validation. Now it's high authority video that you can share rather than, you know, keep doing the hold a phone and talk to directly to the phone. But if you could put clips of you on TV in your social as well, those are just big authority markers.

15:18Well, and also I deal with a lot of speakers and even authors, and it's part of their introduction reel, more social proof reel, testimonial reel, where you would insert that TV coverage, that garners a lot more respect and credibility and thinking, oh, this person is the irrefutable expert because they were featured on ABC. They're on NBC. They're on Fox, interviewed by a real journalist, not Billy Bob. How about that? And if they're on the Good Morning America show, as you know, which is the ultimate, wow. Wow. That's the word that comes up for me. Mitch, you've got some resources. And of course, I want to send folks to get interviewedguaranteed.com.

16:07And just so that they can grab some time with you. Do you mind sharing next steps for a friend that's been listening? Sure, they can go to that site if they want to have a consult with me about the potential to get on television in Las Vegas. Get interviewed to guaranteed.com forward slash meet with Mitch. That takes you right to my calendar link. This is not a pitch. It's a meet and greet and see if there's a connection or not. No problem. I'm at the point where it's you've got to be fit and ready. Not everybody is for television. You've got to see yourself on the platform and then I can help you.

16:44And that's that. And also I provide, and I'll send you this copy as well, Josh. I create what is called, it's one of the ways people can get booked is through a media calendar. It's a great guide that you can send out for any of your clients. If you like, I've create compiled this for the U S I have different media calendars based on the country. I lived in Asia for a number of years, but it's not applicable here. I would imagine your audience is largely US that's going to be listening to this. I can send that calendar, which might be useful for the viewers and listeners. And that is a way to get booked based on the calendar.

17:22Yep. Yep. Yeah. There are media cycles. There are things that the media likes to talk about. And if you go pitching a story that's completely irrelevant, given what they want to talk about, kind of wasting your time. Message to market match. Yeah, yeah, love it. All right, Mitch Carson. Again, your website's mitchcarson.com and the URL that you shared earlier, getinterviewedguaranteed.com forward slash meetwithmitch. Mitch, it's been great having you. Thank you so much for joining us. Thanks, Josh.

18:00Thanks for listening to the Thoughtful Entrepreneur Show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit upmyinfluence.com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2 ,000 leaders asking them where their best business comes from.

18:41I've got a free video that you can watch right now with no opt-in or email required where I'm going to share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. Make sure to hit subscribe so that tomorrow morning, that's right, seven days a week, you are going to be inspired and motivated to succeed.

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