2037 – How a Positive Mindset Can Change Your Business with SuccessClinic.com’s Dr. Noah St. John

0:05Hey there, thoughtful listener. Are you looking for introductions to partners, investors, influencers, influencers, influencers, and clients? Well, I've had private conversations with over 2 ,000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt-in required where I'll share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for over 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments.

0:51Also, don't forget, the thoughtful entrepreneur is always looking for great guests. Go to upmyinfluence.com and click on podcast. I'd love to have you.

1:05With us right now, it's Noah St. John, aka Dr. Noah. Dr. Noah, you are the author of more than 25 books. Your latest book is The Seven-Figure Expert, Your Ultimate Guide to a Life of More Impact, Influence, and Financial Freedom. You are the founder of successclinic.com. Dr. Noah, it's great to have you. Thanks, Josh. Great to be here. Well, I would love to hear from your perspective the work that you do, the impact you have in the world. Well, I'm known for helping people, entrepreneurs, experts, coaches, consultants, people of all natures and all different businesses make more in just 12 weeks than they did in the previous 12 months while actually winning their lives back.

1:50There's a lot of hustle bros out there, you know, and they say, hey, listen here, if you want to make more money, all you got to do is work 10 times harder, 10 times longer. don't take breaks, don't take vacations. And I'm like, are you nuts? That sounds stupid. You know, no, that that's one way to do it. Sure. But that doesn't work for me. I don't know about you, but I want my business to serve me, not me exist to serve my business. So that's what I teach people is really how to make more than 12 weeks than they did in the previous 12 months while winning their lives back at the same time. Yeah.

2:20Well, that sounds idealistic, I'd say. So how do we get there? Well, it's exactly what I teach in all these books that I've written, you know, and my online courses and my coaching and mentoring, of course. But really, it boils down to really just two things. And that is inner game and outer game. So if you think of a Venn diagram, I'm such a nerd. I love Venn diagrams, you know. And so my favorite Venn diagram of all time is just two circles, right? One says inner game and one says outer game. And you put them together. And that's where you have the phenomenon called success. Inner game is everything that happens between your ears that you can't see directly.

2:53And outer game is everything that you can see directly. That also affects everything that you do. But what's interesting is I've helped my clients over the last 30 years to make over$3 billion in sales by following my methods, meaning we've helped entrepreneurs to add multiple six figures, seven figures, and even eight figures while winning their lives back. And what's fascinating and what most people don't realize is that 90 % of success really comes from your inner game, right? Like I was speaking at a seminar in Los Angeles. a man came up to me. He said, Noah, I want to hire you as my coach.

3:25You just heard me speak. I was walking off the stage. He said, I want to hire you as my coach. And he said that we've been stuck at$4 million in revenues for the past four years. And he said, I've hired all these marketing guys and all these gurus and everything, but we keep hitting that income ceiling. I worked with him and his leadership team for 18 months. We got him from being stuck at$4 million for the previous four years to over$20 million in less than 18 months. How did I do it? By exactly what I'm talking about, but this was the key. Nobody had shown him how to master his inner game, and that was what caused the hockey stick growth.

3:59Okay. Well, let's talk about the elements of that. It sounds like you've helped a number of great people. What are some, for our friend that's listening today, what are the elements that maybe they could be a little bit more introspective of or pay a little bit more attention to regarding what's going on in the inner game? Well, the reverse of that is what I call your head trash, right? I've written 25 books about how to take out your head trash. Now, your head trash is the voice in your head that says, I can't do it because dot, dot, dot. And then you just fill in the blank, right? So see, everybody has goals and everybody talks about goals, right?

4:36We've heard, oh, you got to set your goals. We've heard that a million times. But what nobody talks about is what happens after you set the goal, right? So it happens after you set the goal. So people say, hey, Noah, you know, I want to make more money. I want to grow my business. I want to take more time off. I want to take more vacations. You know, I'm working all the time. I want to not have my business, me work for my business. I want my business to work for me. And they're like, and I'm like, great. Yeah, those are great goals. The thing is though, then they say, but I don't think I can do it.

5:02You know, I don't have the time. I don't have the money. I can't afford it. I've tried everything. You know, I've failed before and it's so hard and I don't know who to trust. I don't know who to talk to. See all of those things that you just said after that you're, you're, what your goal is, that's what I'm calling your head trash. That's what I've written all these books about, how to take out that head trash. So what everybody can do right now who's listening to this program is very simple. Anybody can do this. This is exactly where we start with all of our clients, whether it's one-on-one or group coaching.

5:29We say, number one, what is your goal, right? What is it, right? And if you say, well, I want to make more money. And I'll say, okay, here's five bucks, go away. No, you got to be a lot more clear than that, right? You got to really be clear on your goals. All right, now maybe you've heard that before. Probably you have, right? But most people still haven't done it, even if they've heard it before. So that's point number one. You got to do that. But then step number two is I want you to write down all the reasons why you think you can't do that thing you just said you wanted. What are all the reasons?

5:56What is your head trash? Right? Your head trash. Well, I can't afford it. I don't have the time. I'm too busy. Oh, my spouse won't let me do it. Blah, blah, blah, blah, blah, blah. Whatever the heck it is, right? Write it down and then realize what it's costing you. Step three, what is that costing you to keep holding onto that head trash? Let me give you a concrete example. I was talking to one of my clients. His name is Charles. And I asked him these questions, which I ask all my clients. And I said, Charles, how much do you think it's going to cost you? And now he'd been reading my books, right?

6:24He'd been studying me. So he understood why, you know, how my philosophy and how my formulas are different, right? So, you know, he tried a lot of other things too. But he understood why my processes, my frameworks are different. I said, Charles, how much do you think it's going to cost you if we don't get rid of your head trash in the next 12 months? He said, without batting an eye. He said a million dollars. Noah, this is easily going to cost me a million dollars if I don't take out this head trash that you're talking about. I said, first of all, Charles, I hear that every day. It's very common.

6:52Number one. Number two, why don't you just give me 10 % of that million and I'll find you a million dollars in the next 12 months? In other words, if you give me a dollar and I give you$10 back, is that a good deal? He goes, yeah, that's a good deal. So he did that. He decided to invest 100K for me to coach him for one year. Now, as it turns out, I coached him for a year. As it turns out, I didn't find him a million dollars in the next 12 months. Instead, I found him 1.8 million in just 10 months. So he gave me a dollar. I gave him$18 back. And then he sent me an email. He said, Noah, guess where I am?

7:19I'm on a seven week vacation with my wife. We just bought a new RV. This is a dream I've had for years, but I've never had the time or the money. So now I have more money than ever before. But now because of what you taught me, now I have more time than ever before. So think about how that head trash is costing you. And then you got to take steps to take out your head trash. Sure. Okay. So let's say that we have a list of reasons and some of those reasons are just like, look, it's going to be very labor intensive. I'm likely going to have to give up my weekends for quite some time. I'm likely going to have to sacrifice this or that.

7:55I may not be able to, I mean, there could be legitimate if-then type things. And I guess it's just a matter then of getting clarity of what you really, really, really want. And then just being intentional about that is what it sounds like you're saying. Well, there's a lot more to it. But yes, that's part of it. So see, we all think we want things. Everybody thinks we want things. I want more money. I want a new car. I want a bigger house. I want whatever. All those things are perfectly fine. I want a yacht. Nothing wrong with those things. the problem is that people focus on the thing but they forget that what we want is the emotion associated with the things see we humans are emotional creatures right we're not you know we're not vulcans we're not androids if you're a star trek fan like me you know we're humans we're driven by our emotions so yeah you want more money but why do you want more money because of the feeling associated with it you want more time because you want that freedom you want that peace of mind you want your health to be better whatever it is so i encourage my clients to focus on the emotion rather than the thing.

9:01I mean, they go together. So I'm not trying to say, you know, oh, don't want more money. No, of course, we all want more money. We all want those nice things. That's perfectly fine. But it's actually smarter and easier to focus on the emotion first, because that way you can be a happy person going after more money rather than I got to get more money so I can be happy. Yeah, that's interesting. So rather than thinking, again, it's a little bit more of a focus on the emotional journey or the emotional beingness. Like, who do you want to be right now? What ultimately do you want emotionally? Again, rather than, sure, you're saying you want to sit on a beach for three, four weeks.

9:44Why? What's below that? What are you really, really, really after? Yeah, because it's interesting. I think, Dr. Noah, we see a lot of maybe examples of, you know, maybe it's someone that's living that lifestyle. And so we look at those very superficial things and and that's not really it. It's the emotion we want underneath it. Stability, freedom, you know, those sorts of things. And don't forget that most of us want to really look good to other people. That's a very big emotion. We want to cause envy in other people. And then it's like, wait a minute. I'm like, yeah, no kidding. You want to look cool.

10:21That's really what it is. And if you look at the gurus in this space, in the entrepreneur space, that's exactly what they're doing. Hey, look at my yacht. Hey, look at my jet. Hey, look at my helicopter. Nothing wrong with those things. The problem is when you give them money, which I did that, you know, I bought all those things because, you know, those images are very seductive. The problem is that those gurus can't teach their way out of a paper bag, right? There's no there there. And so that's the problem is that's what what I call personality-driven success. That's a big, big part of the guru marketing.

10:52So the point is what you want to look for is system-driven success. Now, how do you know what system-driven success? Very simple. That when you look at the gurus, their only or main success story is themselves. Hey man, I made all this money. That's great for you. Have you helped anyone else? Right? Have you helped anyone else make any money? So I would rather brag about my client success than my success. Yes, I've done well. I mean, sure, I'm doing great. But who cares, right? It should be about the people that I've helped, the clients that I've helped because of my system. And that's why when you go to our website, you see hundreds of case studies.

11:25And I literally have gurus and they make fun of me. They're like, Noah, you got enough case studies? And I'm like, no, you can never have enough case studies. Why? Because trust is so low right now because most people have been ripped off by all those guys. So trust is very low right now. So my job is to prove that, yes, what I'm saying is true. How do I prove it? Not by me. but by all the other people that have helped. And so if we're thinking about like ourselves as leaders, is there an exercise that maybe you could recommend? What does that process look like where someone might get clarity over the emotions that they truly want?

12:05I mean, again, it sounds like it could just be a very simple mind mapping exercise. But if you're not taking the time to do it, then of course, you don't have clarity. And without clarity, yeah, of course, you're not going to do anything different because you don't know where you're going. But what a valuable time, investment that one can make in themselves on a Friday afternoon, just say, I'm going to block off this hour and I'm going to start doing some deep work. And I'm going to think about who I am. What do I really, really want? What are the emotions associated with that, that I really want?

12:43And, and, and would you say then Dr. Noah, that, um, is there, is there a sense of, um, you know, kind of bringing those emotions into our life now or sooner? Like, let's say that, you know, say, well, listen, you know, I've got, uh, you know,$200 ,000 or something like that in business debt, and that's looming over my head. And when I pay that off, that's going to make me feel X. And so if X is very valuable to them, what would you recommend? Do they start enjoying a little bit of X now while they work toward the big goal there? Yes, I do recommend that. And let me give you a concrete example.

13:23In 2007, I lost everything because ironically, I'd been paying all these gurus all this money and they gave me so much bad advice that I ended up$40 ,000 in debt and then moved back into my parents' house because I lost everything because of listening to them. And so I realized when I had nothing, I literally had nothing, but I'm like, well, wait a second. I don't have nothing. That's not true. I have a brain that works. I have 10 fingers and 10 toes and my eyes work, my ears work. I have a phone and an internet connection and a laptop. You see, so I started to go through, even though I had nothing, I went through what I actually do have.

13:57So the point of that exercise for me was about instilling and installing gratitude every single day. See, there's an old saying that we all know what you focus on grows, right? What you focus on grows. So what most people are focusing on is what they don't have. Well, when you focus on what you don't have, what do you get more of? The experience of not having. So even when I lost everything and had nothing, I started to focus on the little teeny bit that I had. And guess what started to happen? I started to attract better people into my life. I started to attract the right mentors and I started to attract the right clients that then I could help.

14:33And of course, that got me out of that situation and into the awesome situation that I'm in today. And so the point of the exercise or the point of story is for everybody out there, no matter what situation you have, you always have something to be grateful for. Gratitude is the parent of all virtues. And it is the most important thing. And I want people to realize that this was not natural for me. I grew up poor in a rich neighborhood. So it was pounded into my head every day that we don't have, we don't have, we don't have. So that's what I grew up with. But I had to force myself to say, well, if that's what I keep doing, then that's what I'll keep getting.

15:07So I forced myself to be grateful every day. So my point of the story is if I can do it, anybody can do it. Yeah. Well, Dr. Noah, I'm certain that you have some next steps for our friend that happens to be listening. You seem at the ready. Your websites, there are a few. Which one should we send folks to? Well, the thing you can start with right now is my new book. As you mentioned, it's called The Seven Figure Expert. I'll just hold up here. It's called The Seven Figure Expert, Your Ultimate Guide to a Life of More Impact, Influence, and Financial Freedom. What we all want, right? And the great thing is because you're watching this or listening to this program, the book is free.

15:45Just cover the shipping. And so all I have to do is go to sevenfigureexpertbook.com. Very easy to remember. Sevenfigureexpertbook.com. The book is free. Just cover the shipping. That's a great place to start. My main website is mynamenohastjohn.com. We have lots of online courses and programs and coaching. And by the way, if you want to talk to me or one of my coaches, just go to breakthroughwithnoah.com and you can schedule a breakthrough consultation there. That's a 15-minute complimentary call at breakthroughwithnoah.com. Very easy to remember. Yeah. Well, those links, Dr. Noah, that you just shared will be in our show notes.

16:23So our friend that's listening, just kind of click around in your podcast app. You'll find exactly where you've got that all linked up. Well, Dr. Noah, thank you so much again. Congratulations on the launch of your latest book, The Seven-Figure Expert, Your Ultimate Guide to a Life of More Impact, Influence, and Financial Freedom. Again, all the numerous websites that you shared, we've got those all linked up. Dr. Noah, thank you so much for joining us. My pleasure.

16:52Thanks for listening to The Thoughtful Entrepreneur Show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit upmyinfluence.com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2 ,000 leaders asking them where their best business comes from.

17:34I've got a free video that you can watch right now with no opt-in or email required where I'm gonna share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. Make sure to hit subscribe so that tomorrow morning, that's right, seven days a week, you are going to be inspired and motivated to succeed.

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