2043 – Kindness is the New Currency: Unlocking Business Success with Jill Lublin

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1:05With us right now, Jill Lublin. Jill, you are the founder and CEO of Jill Lublin Publicity. Your website is jilllublin.com. We've got the spelling for that. It's Jill. Lublin is L-U-B-L-I-N.com. Jill, you are also the co-author of the book, Gorilla Publicity. You are the author of the book, The Prophet of Kindness, How to Influence Others, Establish Trust, and Build Lasting Business Relationships. something, Jill, that cannot be overstated, just how valuable that is for business success today. Jill, it's wonderful to have you. Thank you, Josh. I'm grateful to be here. Yeah. Well, I'll let you kind of share an impact of the work you do and who you serve.

1:50Sure. You know, I work a lot with coaches, consultants, entrepreneurs of all types, as well as people of products and services. So I really cover a lot of bases because really what I've focused on doing is making publicity accessible to all people and just to do it well. And then I run Conscious Kindness Circles. They're monthly, they're high level interactive and everything I do is on Zoom now so that everybody can participate and that's made a world of difference. Yeah. So, Jill, I'm talking or thinking about where we are in the world. I don't think that your principles that you're talking about have ever fallen out of favor.

2:37I don't think that they've ever not worked. But today, what I can tell you from some aspects of marketing and business and sales development, I've seen kind of a push over the past 10 years. And I think we're course correcting quite a bit where there was just kind of this easy, automated numbers, just spending less time with, you know, or, you know, spending more time with fewer. What do I say? Spending more time with fewer people, kind of more of a spray and pray approach. But, you know, again, it's interesting, your backgrounds and publicity and you're talking about deep relationships. Why do you believe that this is so critical today?

3:20Well, the truth is that we've gotten so disconnected from each other because everybody's relying so much on technology to do their jobs, to create relationships with people, to connect, that we've forgotten the personal touch. I mean, isn't it fun to get a card in the mail? Like, wow, what a concept, you know? And the thing about many of us is that we've forgotten the simple things of kindness, the follow-up, the please and thank yous, the connection actually with people. And this can be done on Zoom. I do it every month in my kindness circles. I'm interviewed also in publicity, as well as so many of my clients are all interviewed over Zoom.

4:05All of this is still taking place. it's just the how it's taking place and interestingly enough kindness has become a competitive edge yeah um jill what happens in a kindness circle oh we get together on zoom and usually i have a 10 minute speaker who like for instance the last one i had a 15 year old boy that i found in people magazine they have a specific kindness issue and i track people down from that issue and he came on. He's been doing kindness work since the age of seven. I'm like, I like this guy. Yeah, exactly. And then what happens is we go into two circles. It's within an hour time period.

4:47And we actually create connections with each other, for each other, and to help each other. So it's been really actually practical. People have gotten business from it. It is an environment that fosters that support to help each other. And that's the environment I think we all need to play in now. Prioritizing peer groups and networking groups and just, you know, being able to connect with and communicate with and help one another. And again, I'm speaking specifically of, you know, groups of other leaders. Some, Jill, may look at that and say, I've got too many things to do. Why should I prioritize time to do that?

5:30How would you address that? I would address it because you're in front of, I mean, my community is now over a thousand strong. So you take an hour, you spend it being in a circle of kindness, giving and receiving, you know, because both are kind, by the way. And we foster that environment in the circle. So you're in a team work. Think of that like a collaborative environment where right there, right then, right now, we are making requests of each other in kindness and supporting each other in business. To me, that's a great way to spend time. Yeah. You know, since you have a background, Jill, in publicity, you know quite a few things.

6:15What is working right now in PR and media and visibility? You know, so for folks that want to be seen and celebrated and be able to attract and build their own audiences, what do you see working well right now and maybe what's fallen out of favor in your world? so there's a lot of things working well right now and you are you know wonderfully helping people uh get on podcasts right podcasts are working great right now i think it's a fabulous way to get connected quickly to lots of people uh who need guests and that is a beautiful way to start for a lot of people i think that publicity is more in people's hands than ever before and call me an eternal optimist, which I am.

7:03Yes, Anne, what I've seen is the opportunity to really have those of us multiply our opportunities for publicity because not only are you featured in Inc. Magazine, but then you live on the website and vice versa of everything you do. You know, every affiliate you're on, like ABC, NBC, CBS, Fox TV, all of them, you live also in multiple places. So I think publicity has actually multiplied in its effect in the opportunities and the ability to be seen, to be heard and get paid, which is what publicity does. It puts you to the front of the line, up levels your expertise and enables people to see you.

7:47So, you know, that's been really great because of the number of ways we can also connect with reporters. Email may not be as effective as it once was. Maybe it is good reaching out on other platforms. Maybe, by the way, picking up the phone and having people hear your voice is something that also puts you in front. So don't always rely on, well, I've sent out, you know, 120 emails to pitch media because they may or may not reply to that. And so one thing I found is that finding other ways to connect is actually what is better. I think that's been more helpful. Yeah, agreed. Do you mind sharing just a little bit about your book, Guerrilla Publicity?

8:31Who should pick that? I mean, if you're interested in this topic, go read the book. But Jill, before we talk about The Prophet of Kindness just a little bit more, who should read Guerrilla Publicity? Everyone, if you're in business, please read it. I mean, if you need to really get your next step with publicity, and let me just say, if you're in business, you need publicity. The truth is you're doing publicity all the time by showing up, by going out, by connecting and meeting people. Let's do it the smart way, get people noticing who you are and up-level everything you do by having a great message.

9:07Guerrilla publicity takes you through all of those steps and helps you each step along the way. Yeah. So, Jill, tell me about the impetus for the profit of kindness. And usually when we think about, I think you've juxtaposed two things that we don't often put together, profit and kindness. Yeah, well, tell my publisher that. And the truth is, kindness does create more profit. And I will tell you, every person we interviewed, small businesses and one-person businesses and big businesses, guess what happened when they used kindness and had it as part of their culture? their profits were multiplied their customers were happier the ceo was happier the team was happier whether you know again small teams or big teams so kindness did create profits ongoingly and you know you keep it in your culture because it's the right thing to do and what happens is it magnifies all the um all the what already exists and and people go oh i like dealing with you or that company.

10:19Listen, when I owned a PR agency, which I did, I had reporters saying to me, you know why I take your calls? Because you're nice, because you're kind. Good thing, right? Yeah. And so I can tell you, you know, part of the impetus was actually something a personal friend said to me one day about, wouldn't it be nice if we had a new currency, the currency of kindness? and she was just grateful that I would always be available to help her, to take her out in her aging journey. She was in her 80s, you know, and I would just make myself available. And by the way, I'm a busy person, you know, so people say to me about not having time.

11:00The question is, what do you have time for? So one of the things I always like to encourage is to practice a conscious act of kindness every single day. This is easy. It's called smile at the people when you walk past them. You know, pay for somebody's coffee behind you, whatever it is. Do small things and do them consistently. But most importantly, every day do one conscious act of kindness. It'll make a huge difference in your life and the life of others. What do you think is going on emotionally? I'd love your theory on this. It's like, what's going on emotionally, spiritually, when we do something for somebody else, even if it's done in secret?

11:44Like, they don't even know. So there's no, like, we're not doing it because we want to receive all the gratitude or the praise for doing the nice thing. We do the nice thing, and then we just move on. And, like, what's going on inside of us when we do that, do you think? Well, I don't know about you, but I feel uplifted. Yes. Yes, whether they know about it or not. And, you know, listen, if I wake up in a bad mood or it's a tough day, the best thing I can do for myself is to get outside of myself and actually help someone else. You know, I just listen, I answered something on Nextdoor, a woman I don't even know.

12:20They said she's getting an operation and needs some meals delivered. Is anybody out there willing to help her? I'm like, OK, I'll help her. You know, I was having a tough day. I just thought, well, what would be so great about helping a stranger, you know, who lives somewhere in my community? I don't know or never heard of her. And she needs some help. So the question is, how can you do that? Or I will go over to my physical neighbor, literally in the neighbor next door, and I will bring her a little treat or something and just say hi. She happens to be 90. And I'm like, I want to be like you when I grow up.

12:57And, you know, by the way, I have so many baked goods and treats from her. I can't even count them anymore because she's always so pretty. The fact that we bring up her, you know, trash that, you know, those cans at the bottom of the street, it's hard for her. We bring them up for her. Next thing I know, baked goods appear on my door. It's a fabulous thing. Jill, what is the work that you do? So, I mean, can people hire you or how do you how do you serve? So my biggest thing I do is called a media mastery intensive. and I've been helping people with getting their name out there and increasing visibility through a wonderful online event I do live with media who actually tells people what to do and how to do it and how to get great interviews.

13:40So imagine actually walking away with interviews and and it's called the Media Mastery Intensive. Tell me more a little bit more about that. Yeah. So what we do is we come online in a short time focused frame of really, I like to call it roll up our sleeves and dig in there. What are systems and blueprints that actually work to get media? I have a panel of media experts also that people can actually pitch. So, you know, that's the part about really being able to walk away with an interview. Like, how cool is that? And hear from the mouths of babes, as I like to call you, what's actually working in media and what's not.

14:24Well, we've launched a couple of hundred podcasts at Up My Influence, so we should probably chat about that. I know a few podcasters. I know, and I want you. I want them there. That's great. That's great. So Jill, your website is jilllublin.com. And I know you've got a lot of good resources here. What would you recommend people do? Well, I recommend you go there and check out my free gift. That's a great place to start. Tell me more about that again. Oh, yeah. jilllublin.com slash guide will take you right there and actually get you an action guide as well as a free publicity masterclass with me.

15:04And definitely check out the Media Mastery Intensive. It's super great, super fun, getterdone. And it's joellugland.com slash mastery will give you the wonderful, really, discount because of being here on this podcast and hearing about it here. But that's the get it done opportunity to really master publicity and have the tools in your belt right then, right now, to get it out there. I love it. All right, Jill Lublin, founder, CEO of Jill Lublin Publicity, your website, jilllublin.com. Jill, thank you so much for joining us. Thank you.

15:49Thanks for listening to The Thoughtful Entrepreneur Show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit upmyinfluence.com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2 ,000 leaders, asking them where their best business comes from.

16:30I've got a free video that you can watch right now with no opt-in or email required where I'm going to share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. Make sure to hit subscribe so that tomorrow morning, that's right, seven days a week, you are going to be inspired and motivated to succeed.

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