2053 – Crafting Beautiful and Functional Work Environments with Ben Rousseau

24 Oct 2024 · 19 min

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The Thoughtful Entrepreneur

Episode Title

2053 – Crafting Beautiful and Functional Work Environments with Ben Rousseau

Episode Overview In this episode, host Josh Elledge engages in a conversation with Ben Rousseau, the founder and designer at Ben Rousseau Design. The discussion focuses on the importance of aesthetic design and lighting in enhancing workplace environments, both physical and virtual.

Key Themes and Insights

The Role of Lighting in Workspaces

  • Functional and Decorative Lighting: Ben emphasizes the dual role of lighting in enhancing productivity and creating a calming environment. Quality lighting can significantly influence how individuals feel about their workspaces.
  • Mimicking Natural Light: Ben contrasts the quality of natural light with the often flat, uninspiring lighting found in many workplaces. Good lighting should aim to replicate the vibrancy and warmth of natural light.

Design Philosophy

  • Aesthetic and Functionality: Ben believes that beautiful spaces foster better work environments. His design ethos focuses on blending functionality with aesthetic appeal to create environments where individuals feel proud and motivated.

Quality of Light

  • Color Index: There is a significant difference between various types of lighting. Good quality light has a high color rendering index (CRI), which makes the environment feel more vibrant and alive.
  • Layering Light: Effective design incorporates multiple layers of lighting to enhance both functionality and aesthetics. This can involve a mix of overhead lights, table lamps, and ambient lights at different levels.

Practical Recommendations for Improving Lighting

  • Upgrade Overhead Lighting: Replace traditional fluorescent bulbs with warmer LED options (around 3,500-4,000 Kelvin) for a more inviting atmosphere.
  • Add Layers of Light: Introduce table lamps or floor lamps to create a more dynamic lighting environment, enhancing warmth and reducing the harshness of overhead lights.
  • Consider Placement: For virtual environments, proper lighting setup is critical. Ben recommends avoiding overhead lighting to prevent shadows and instead using softened light at eye level.

Impact of Lighting on Virtual Interactions

  • Visual Appeal: Good lighting not only enhances personal well-being but also improves the visual appeal during virtual meetings, making interactions more engaging and professional.
  • Sales Implications: The quality of lighting in presentations can influence perceptions and, ultimately, sales outcomes.

Notable Projects

  • The Ice Hotel: Ben shares insights into his work on the Ice Hotel in Sweden, highlighting how lighting can create immersive and magical experiences that resonate emotionally with visitors.

Conclusion Ben Rousseau illustrates how thoughtful design and quality lighting can transform workspaces, enhancing both productivity and well-being. His insights offer actionable steps for anyone looking to improve their work environments, whether at home or in an office.

About Ben Rousseau

  • Award-winning British designer known for high-end product design and luxury interiors.
  • Focuses on creating bespoke spatial experiences through innovative lighting and design.

Additional Links

  • [Ben Rousseau Design Website](https://benrusseau.com)
  • [Apply to be a Guest on The Thoughtful Entrepreneur](https://go.upmyinfluence.com/podcast-guest)

Host Information

  • Josh Elledge: Offers resources for entrepreneurs focusing on inbound marketing strategies.
  • [UpMyInfluence](https://upmyinfluence.com)

---

*Note: For further insights and details, listeners are encouraged to check the full episode and explore Ben Rousseau's design portfolio.* ```

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Transcript

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0:05Hey there, thoughtful listener. Are you looking for introductions to partners, investors, influencers, influencers, influencers, and clients? Well, I've had private conversations with over 2 ,000 leaders asking them where their best business comes from. I've got a free video you can watch with no opt-in required where I'll share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for over 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high ticket sales appointments.

0:51Also, don't forget, the thoughtful entrepreneur is always looking for great guests. Go to upmyinfluence.com and click on podcast. I'd love to have you.

1:05With us right now, it's Ben Rousseau. Ben, you are the owner, founder, and designer with Ben Rousseau Design. Your website is benrusseau.com. Ben, it's great to have you. Thank you for having me, Josh. Lovely to be here. Yeah. So what we want to talk about in particular, I guess today, is the impact of aesthetic and lighting in our workplaces. We want to talk about the work that you do. Obviously, this is something that, you know, to our friend that's listening, I think it's probably best that you go to Ben's website so you can kind of follow along because what we're talking about is very visual in nature.

1:46But Ben, can I have you kind of explain your superpowers and the impact you have to aesthetics everywhere? Thank you. Well, I use the beauty of lighting and amazing materials to create wonderful spaces that allow people to work well in their environment and focus on the things that they need to do in a positive way. So I am creating both decorative lighting, which allows them to relax and be calm and actually just focus on their work, take out the stress, but also add a level of beauty to an environment that means it's a nice place to work. People have an exciting time going into a workspace. They're proud to go into the workspace.

2:32So I work on many levels. So there's the creating the functional interior aspect of a space, which means that it functions well. It's good to work in whatever circumstance that is. But it also has a level of beauty that means it's a pleasure to be in that space. Yeah. All right. Give us a little bit of science of what's going on. A light is a light is a light is not true. I think most of us, you know, that have kind of geeked out on this topic a little bit are somewhat aware. But can you kind of go into what's going on here? For sure. There's a big thing with quality of light. So, you know, I was lucky to have five glorious years in California.

3:15and most of Americans will know the beauty of that rich, colourful, colour, colourful sky. And it's the light, the colour index that basically has a real depth and beauty to it where things look colourful, they look, they look healthy. And in the workplace, more often than not, you can have old lighting, fluorescent lighting, which is very flat, there's kind of, you imagine there's no soul to it so there's no life to it which makes things feel very gray and that's when people feel dull and stressed out and their work environment is not pleasant to be in so good quality lighting has a has a has a high color color index uh makes people feel good about themselves but you're not thinking about bad lighting sometimes you know it's good lighting is about making a space feel natural and it's like being outdoors and that's what we want to do with an environment when we're using lighting what I do is use multiple layers of lighting so not only do I make the space functional and feel great for the for the circumstances where that it's needed whether you're in a an office environment working at a desk or whether that's in something like a fitness space or let's say a yoga studio and the light levels need to be very different.

4:39We take consideration for the tasks, but we also use lighting to have a layer of beauty that most people wouldn't normally associate with a space. So lighting has the power to really transform the mind, make you feel calm and make you feel good about yourself. So it's incredibly important. Yeah. And if we could just take an aside too, if we think about, obviously lighting is critical for those of us who are doing business in person. But if you wouldn't mind, maybe just considerations for virtual workplaces, for maybe sales teams or other folks that are doing a lot of work virtually too. you know, again, I know this is a little bit of a diversion for you, but it's an area that I'm quite keen on or interested in.

5:30And that is, you know, lighting that makes us look good at our desks in front of computers. So it's both good for our well-being, you know, it's going to impact our mood in a great way, but it just looks better when we're doing business together. Or even, And, you know, I'm just wondering if you could talk about the very real practical impact, perhaps to a company's sales as a result of, I feel better when I see you on Zoom. Like, it looks like you guys have your stuff together. Or, again, if you have a client coming in person, it can absolutely move the needle on this stuff. Absolutely. Well, you know, 100%, you know, good lighting helps you dress yourself.

6:22It's as important as the clothes you wear, as the surroundings you put yourself in. I'm a designer that likes things to be that little more unusual, as in so I have this beautiful chair around me, which is playing with structure and form that can do different things of visual interest. You know, I want things to be striking. And but for someone who might be presenting on a daily basis, you do need a good light to your face. You don't want light above your head. So you get nasty kind of shadows under your eyes. There's a there's a real science to where you place your light, the temperature of light.

7:00So there is various depths of colour temperature, something in the range we call Kelvins. So if you imagine a warmer light is in the kind of 3000 kelvins area, something that's much cooler, which is almost like a white or blue light, more like 5000, 6000 kelvins. And I might use something more like that for showing off a beautiful handbag or in a museum where you want the focus to be on this one piece, but actually the lighting around it to be mainly pretty dark. So you're drawn into this piece. If someone was presenting, I would recommend some sort of warm light, which is actually closer to a daylight white, which is kind of around 3 ,500 Kelvin temperature mark, because there is nothing more beautiful than natural sunlight.

7:50So my personal setup today, I'm in a south-facing room, so the room is incredibly bright. I have an illuminated timepiece behind me, which is a thing of kind of detail. So I'm trying to block out a little bit of light still have some warmth on my face, and natural temperature on my face. So it's, you know, it's it's and it's deliberately allowing the color behind me to kind of elevate. So yeah, I recommend a warm temperature for your face, not an overhead light, something that's more casting an even glow apart, potentially either side left and right, about head height is good for you. Yeah. Do you mind sharing, Ben, a little bit about some of the work that you've done?

8:41Again, the best thing to do would be go to benrusso.com so you can actually see this. But, you know, for example, you know, obviously pertinent to this conversation, I'm looking at some of the commercial work that you've done. Wow. It is just something. I mean, this is these are the kind of environments to our friend that's listening. When you go in, it absolutely has the wow factor. Like if you've ever been into, you know, a bar, you know, you have some examples there and they're just, they're really just, I mean, just contemporary, beautiful, like just the kind of like stuff you'd see in some of the, you know, some of the most contemporary, you know, kind of more modern.

9:33But, you know, again, just kind of that, wow, this is a really, really classy, cool place. That's kind of my, you know, amateur view of looking at your portfolio here. Thank you. Well, what I deliberately have is quite a diverse body of work which shows more about the experience behind these spaces because when I'm using lighting in its kind of let's say professional and most powerful way I'm doing it to leave an experience so you use the word you went into one of these spaces you'd have the wow factor because that's exactly what I want people to do when they walk in and I'll use an example like the ice hotel I've created a room at the Ice Hotel in Arctic Sweden, which actually the Queen of Sweden stayed in.

10:25And the purpose behind it is to have this unbelievably beautiful experience, almost magical. And it's almost kind of has a level of fantasy about it where I'm illuminating the ice, making a room with a beautiful artistic story. and one of those rooms was about the Tron Legacy film. So it was kind of creating a set from the Tron Legacy movie, which was almost like making a room that felt like a spaceship. You have a bed that you sleep in with giant reindeer skins, but you're surrounded by this pulsing, beautiful light that kind of massages you in this. It's almost like being in this embryo of illumination and calm.

11:09and because it's so cold, it's an unbelievable experience. It's minus eight, but if you're in a room made of snow and ice with lighting and it feels like you're in a kind of fantasy, magical place. And if I'm designing a bar or a yoga studio, I want that level of experience where people can just go, wow, my mind is blown. And not in a way where it's hectic. it's in a way where it's like wow I've kind of feel like I've fallen asleep and woken up in heaven and my brain and my soul has been massaged and kind of tidied up and the good light has radiated through my body you know it kind of sounds a little extreme but it's it's about an experience and it really is creating this powerful kind of connection with a space so that you walk away as a guest thinking, wow, I really had an amazing experience.

12:06And that's what I want to do, whether it's a space, whether it's a piece of artwork like the clock on the wall behind me, I use lighting to give you people these amazing experiences. Yeah. Ben, I'm thinking of maybe something that our friend could do. Maybe they work in an office, maybe they work, a lot of folks might be, you know, founding a company and they might be in their home space or home office. What are some simple things you think that anyone could do that may potentially provide an upgrade to some of the less than ideal lighting environments that you think are quite common among those in those situations?

12:52For sure. So let's use a kind of more of a traditional, let's say office workspace, because most people, you know, whatever the tasks, having some sort of workspace, it's making sure that your overhead lighting, for instance, is of good quality. If you've got the long thin fluorescent bulbs, you know, I would replace them with something a little more friendly. So, and without making a big expense here, because we could add some layers of lighting, which could be like a table lamp, and it could be an overhead lamp behind and maybe some little lights on the floor. What what makes a nice space is multiple layers of lighting.

13:33So if you don't want to change a fixture in the ceiling, then you could add a few layers of lighting at different levels that give you a an additional layer of warmth to the and better quality to your lighting. And these pieces, they don't have to be expensive, but I would use the right temperature bulbs. So you're looking for, let's say a three and a half thousand Kelvin bulb. So I think that's a really nice warm temperature. It has somewhere between three and a half and four thousand is what we call daylight white. And it's a nice warm light. It's very clear for seeing task task tar. It's very good for task lighting.

14:15And I think multiple layers of lights that could stand high as high as a head height as well as some on the floor. And check your bulbs in the ceiling if you've got old halogen bulbs, maybe upgrade those for some LED bulbs use much less energy. So So you're being energy efficient. The color temperature, again, I would go for something around that 3 ,500, 4 ,000 Kelvin, which means it's a nice temperature. And the more you spend on a bulb that has its CRI, which is the color rendering index, means that the quality of light, something around 95, is a really good target CRI to have on your bulbs.

15:02Now, all this information will be written on the bulbs. The ones with the higher spec will certainly be a bit more costly, but they will give you a much better output. And the LED bulbs will last you a long time and save you money on your energy efficiency. So energy consumption, sorry. So I think that's a great investment for you. And actually, some people really just have no idea how bad their lighting is. Yeah. Check it. Check. I bet. All right, benrusso.com. We've got the link in the show notes, so you could directly click on that, take a look then at your work. And if someone is interested in engaging you or has questions, what would you recommend they do?

15:48I'd get in touch via my LinkedIn profile. I'm based in the UK. I work regularly out in the States. I'll be out in LA again next week. But my LinkedIn profile, I'm kind of on all times of the day and that's a good space for me there to book in a conversation. We can even do a Zoom call. Very happy to give you some kind of consultancy over what your space could do with improving and how some simple treatments could work up to something very flamboyant and extravagant that could really change your space and make it amazing. Yeah. All right. Ben Rousseau, again, you are the founder and CEO and call it an architect of light.

16:35Your website, again, benrusso.com. Ben, it's been a great conversation. Thank you so much for joining us. Appreciate it. Thanks so much for having me, Josh. Nice to be here.

16:50Thanks for listening to the Thoughtful Entrepreneur Show. If you are a thoughtful business owner or professional who would like to be on this daily program, please visit upmyinfluence.com and click on podcast. We believe that every person has a message that can positively impact the world. We love our community who listens and shares our program every day. Together, we are empowering one another as thoughtful leaders. And as I mentioned at the beginning of this program, if you're looking for introductions to partners, investors, influencers, and clients, I have had private conversations with over 2 ,000 leaders asking them where their best business comes from.

17:31I've got a free video that you can watch right now with no opt-in or email required where I'm going to share the exact steps necessary to be 100 % inbound in your industry over the next six to eight months with no spam, no ads, and no sales. What I teach has worked for me for more than 15 years and has helped me create eight figures in revenue for my own companies. Just head to upmyinfluence.com and watch my free class on how to create endless high-ticket sales appointments. Make sure to hit subscribe so that tomorrow morning, that's right, seven days a week, you are going to be inspired and motivated to succeed.

18:13I promise to bring positivity and inspiration to you for around 15 minutes every single day. Thanks for listening and thank you for being a part of the Thoughtful Entrepreneur Movement.

From the publisher
The Transformative Power of Aesthetic Design and Lighting in Workplaces   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Ben Rousseau, the founder and designer of Ben Rousseau Design. The discussion centers around the significant role that aesthetic design and lighting play in enhancing workplace environments. This blog post delves into the key insights shared during the episode, offering actionable advice and expert recommendations for improving lighting in both physical and virtual workspaces. Josh opens the episode by addressing listeners who are seeking connections with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He invites listeners to visit his website, upmyinfluence.com, to access this valuable content. Following this introduction, Josh welcomes Ben Rousseau to the show. Ben is recognized for his expertise in creating beautiful and functional lighting environments that enhance the aesthetic appeal of various spaces, including offices, bars, and unique installations like the Ice Hotel in Sweden. Ben begins by explaining his approach to design, which focuses on using the beauty of lighting and high-quality materials to create spaces that foster productivity and well-being. He emphasizes the importance of both functional and decorative lighting, which not only helps individuals focus on their tasks but also contributes to a calming and aesthetically pleasing environment. Ben believes that a well-designed workspace can significantly impact how people feel about their work and their surroundings. Josh and Ben delve deeper into the specifics of lighting quality. Ben shares his experience of living in California, where the natural light is rich and colorful. He contrasts this with the often flat and uninspiring lighting found in many workplaces. He explains that good lighting should mimic natural light, making spaces feel more alive and enjoyable. About Ben Rousseau: An award-winning British artist and designer, renowned for his work across high-end product design, commercial installations, and luxury residential interiors. His expertise as a designer, engineer, and light artist allows him to exploit the transformative power of lighting in creating bespoke spatial experiences. About Ben Rousseau Studio: Ben Rousseau Studio is an award-winning British design house based in Brighton, UK, with a strong presence in both Europe and the US. Led by Ben Rousseau, our ethos is to guide you on an exhilarating creative journey to make your dream interior or statement piece a reality. We specialize in working with high-net-worth individuals, luxury brands, and top-tier designers to create custom pieces that are as unique as our clients. At Ben Rousseau Studio, you gain access to a multifaceted team combining the talents of a designer, an engineer, and a light artist. We approach each project with the same meticulous attention to detail as an event producer designs a live stage show, ensuring that every interior or installation tells a compelling story and creates a lasting impression. Our signature blend of drama, desirability, and functionality is achieved through cutting-edge lighting, innovative technology, premium materials, and precision craftsmanship. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Ben Rousseau Design website at

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