#688: In Case You Missed It: July 2023 Recap of "The Tim Ferriss Show"

18 Aug 2023 · 45 min

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Podcast Episode Summary: The Tim Ferriss Show #688 - July 2023 Recap

Overview This episode serves as a recap of the previous month's conversations on "The Tim Ferriss Show." Tim Ferriss has curated short clips from four notable guests, providing a window into the insights shared by each. The episode format has been adjusted based on listener feedback, enhancing the experience of engaging with the content.

Key Guests and Themes

  1. Richard Koch
  2. Background: Entrepreneur, investor, and author of "The 80-20 Principle."
  3. Core Ideas:
  4. Discussed the impact of changing personal beliefs on one's life trajectory.
  5. Shared a story about a woman named Sally who transformed her life after a series of traumatic events, illustrating the power of taking control and making bold decisions.
  6. Emphasized the fallacy of "baseline happiness" and the capacity for individuals to transcend their circumstances.
  1. Jack Kornfield
  2. Background: Key figure in introducing Buddhist mindfulness to the West and author of several books on meditation.
  3. Core Ideas:
  4. Shared the archetype of the Buddha's encounter with Mara, representing anxiety and self-doubt.
  5. Suggested practices for dealing with anxiety:
  6. Acknowledge and name anxiety to step back from it.
  7. Recognize anxiety as protective, and thank it for its intentions.
  8. Ground oneself in the present moment and engage with sensory experiences.
  9. Question thoughts and engage in introspective conversations with anxiety to uncover its stories and lessons.
  1. John Romero
  2. Background: Video game developer known for co-creating landmark games like "Doom" and "Quake."
  3. Core Ideas:
  4. Discussed how experience and scoping are essential in game development, providing insight into the productivity of the team he worked with.
  5. Explained that they achieved high-output game development through:
  6. Extensive prior experience in the industry.
  7. A strong focus on task scoping and prioritization to meet deadlines without the distraction of prototypes.
  1. Bill Gurley
  2. Background: Renowned investor and venture capitalist.
  3. Core Ideas:
  4. Discussed his approach to podcast preparation, emphasizing the importance of:
  5. Establishing a public policy for guest interactions to streamline the process.
  6. Engaging in thorough research and pre-conversation to create a comfortable and productive environment.
  7. Building reciprocal trust with guests to facilitate deeper discussions.

Episode Structure

  • Introduction: Tim Ferriss introduces the nature of the episode as a compilation of insights from previous guests.
  • Clips from Guests: Each segment features a brief discussion with key takeaways from the respective guests.
  • Conclusion: Tim encourages listeners to explore full episodes if interested in any particular guest or topic.

Key Takeaways

  • Personal Growth: The importance of self-reflection and the willingness to change beliefs can profoundly impact happiness and success.
  • Mindfulness Techniques: Acknowledging and understanding anxiety can help individuals manage it more effectively.
  • Productivity in Creativity: Experience and meticulous project planning are critical for achieving high output in creative fields.
  • Effective Interviewing: Preparation and creating a welcoming environment can lead to more engaging and revealing conversations with guests.

Final Thoughts This recap episode not only highlights the wisdom from notable figures but also reflects Tim Ferriss's ongoing quest to distill actionable insights for listeners to apply in their own lives. For more in-depth learning, full episode links are available in the episode description.

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Transcript

Automatic transcript. May contain errors.

0:00Hey folks, Tim here. Before we get started, just a quick heads up. My new card game, Coyote, which I made with the amazing people at Exploding Kittens is now a national bestseller. Things are going completely bananas. It just launched everywhere. Amazon, Walmart, Target, 8 ,000 plus retail locations, anywhere you can buy games. So check it out. See some videos of gameplay at coyote game dot com. 300 million social views so far of gameplay. It's kind of mind blowing. Takes just minutes to learn. I guarantee you'll have a lot of laughs. This has been in the works for two years. Please enjoy it. Check it out.

0:34Coyote game dot com. Now back to the episode. This episode is brought to you by Five Bullet Friday. my very own email newsletter. It's become one of the most popular email newsletters in the world with millions of subscribers. And it's super, super simple. It does not clog up your inbox. Every Friday, I send out five bullet points, super short of the coolest things I found that week, which sometimes includes apps, books, documentaries, supplements, gadgets, new self experiments, hacks, tricks, and all sorts of weird stuff that I dig up from around the world. You guys, podcast listeners and book readers have asked me for something short and action-packed for a very long time because after all the podcast the books they can be quite long and that's why I created five bullet friday it's become one of my favorite things I do every week it's free it's always going to be free and you can learn more at tim.blog forward slash friday that's tim.blog forward slash friday I get asked a lot how I meet guests for the podcast some of the most amazing people I've ever interacted with.

1:35And little known fact, I've met probably 25 % of them because they first subscribed to 5 Bullet Friday. So you'll be in good company. It's a lot of fun. 5 Bullet Friday is only available if you subscribe via email. I do not publish the content on the blog or anywhere else. Also, if I'm doing small in-person meetups, offering early access to startups, beta testing, special deals, or anything else that's very limited, I share it first with 5 Bullet Friday subscribers. So check it out. tim.blog forward slash Friday. If you listen to this podcast, it's very likely that you'd dig it a lot. And you can, of course, easily subscribe any time.

2:12So easy peasy. Again, that's tim.blog forward slash Friday. And thanks for checking it out. If the spirit moves you.

2:32cybernetic organism living tissue over metal endoskeleton. The Tim Ferriss Show.

2:44Hello, boys and girls. This is Tim Ferriss. Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers of all different types, to tease out the routines, habits, and so on that you can apply to your own life. This is a special in-betweenisode, which serves as a recap of the episodes from the last month. features a short clip from each conversation in one place, so you can jump around, get a feel for both the episode and the guest, and then you can always dig deeper by going to one of those episodes. View this episode as a buffet to whet your appetite.

3:13It's a lot of fun. We had fun putting it together, and for the full list of the guests featured today, see the episode's description, probably right below wherever you press play in your podcast app, or as usual, you can head to tim.blog slash podcast and find all the details there. Please enjoy.

3:35First up, Richard Koch, entrepreneur, investor, and author of the books The 80-20 Principle and Unreasonable Success and How to Achieve It.

3:51Now writing a book called 80-20 Beliefs. And in order to do that, I've interviewed 50 people that I know very well and who I trust to tell me the truth and they trust to tell me some of the intimate things about their life, particularly what went wrong. And I asked them two questions, very simple questions. One is, is there any belief that has really made a big difference in your life that at any stage you have changed? So you used to believe X and now you believe Y. And 90 % of the people, or nine out of ten people, and it's a very small sample, but it's an extraordinary coincidence if they're all saying this, and it's not quite true generally, say that they have at some stage changed an important belief.

4:40And a belief, I'm not talking about something which is an academic belief, you know, where you might believe that one politician is better than another, or you might believe in green values, or you might not. I'm talking about belief that has made a big difference in your own life. and why has it made a big difference in your own life? Well, it's because you've acted in a certain way and that's generated certain results. So I ask people, what belief have you changed? And very often that, in fact, almost invariably, triggers a saying that I actually believed something which was not in my own interest and I call that a toxic belief.

5:20For example, a friend of mine who's about 60 years old, She looks a lot younger. We'll call her Sally, shall we? Sally had quite a nice life. She moved from England, which as you know is cold and rainy and horrible, to South Africa, which as you know is sunny and very nice, to Cape Town actually, which is the nicest place in South Africa, unless you happen to want to track wild animals. It's good for almost everything else. It's got wonderful beaches, got mountains, got very nice food, and it's quite cheap as well. So, you know, it's a good idea to go to Cape Town if you want. It's slightly dangerous now, but that's another matter.

6:01Anyway, she had a very nice life until the last five years. And in the last five years, catastrophe struck. Her husband was diagnosed in the very early stages of having Alzheimer's disease. And he decided that in order to give his wife, Sally, a chance, he would commit suicide. Obviously, you know, an awful thing and trauma, you know, for her as well. And then shortly after that happened, COVID happened. And COVID, you know, there are many hard luck stories about COVID. But the one which Sally tells is that she had two dogs and the dogs were very important to her, you know, and particularly important after her husband was gone.

6:47and she in in the covid regime in south africa she wasn't allowed to take the dogs out at any stage of the 24 hours of the day without risking imprisonment and having the dogs shot in other words you couldn't take them out to do their business or anything like that you couldn't take them out for any exercise and if the police stopped you they would quite likely shoot the dogs and put you in prison. So she decided that this was not a very nice society to live in any longer. She loved living in South Africa, but then she decided to do something about it. The point is, for the first 55 years of her life, she'd followed the lead of her husband and other people.

7:35She'd gone with the flow. The way that she explained it to me was saying, I believe, que sera, sera, whatever will be, will be. The future's not ours to see. Que sera, sera. So in all, she trusted to fate, and fate was very good to her. When her husband had gone, and when the COVID regime in South Africa was so unpleasant, she decided that she could no longer go with the flow, and she took a very brave decision that she would up sticks, sell her house in Cape Town, and come and live as it happens in Portugal. And that has been enormously successful. It is absolutely, to come back to my earlier theme, it's transformed her happiness.

8:19By pure chance, she's met a guy that she's getting married to now. They are very happy together. And she's very, I mean, you can see that her eyes line up. She's really, really happy. Three or four years ago, she was in the depths of depression and sort of, you know, she was wondering whether she should follow her husband in terms of committing suicide. So it is possible, if you take charge, to actually do something. And that's why I hate this concept of the baseline happiness level. Because Marx said philosophers have tried to describe the world, the point is to change it. And similarly, your happiness levels.

8:59It's no use of them telling you about the baseline happiness level and saying, well, they don't say it, but they almost imply that it's inevitable. and you can't transcend that. So if you're an H, you're stuck between 6 and 10, depending on the weather and circumstances and whether good things have happened to you that day or whatever. But, you know, you can't go down to a 3. Or if you're a 3, you can't go up to a 10. But there are many cases that I know where people have actually transformed themselves. You know, I know someone who was incredibly miserable for a very long time. And why was he miserable?

9:35This person was miserable because he grew up in a very well-off, upper-middle-class family. He said he was born with a silver spoon in his mouth. And he expected that life would carry on in being easy. And, of course, when he left home and had to earn a living, he discovered that actually things were very difficult. Now, things were not quite as difficult as he imagined they were. I mean, for example, he started a very, very successful business. And he ran that business for six years. and made a lot of money from selling it. So when I was talking to this chap who I'll call Alexander, Alexander, I said, you must have got a degree of self-confidence and good feeling from your experience in starting and running and selling this business.

10:22And he said to me, you must be joking. Those six years were years of high anxiety. I was constantly firefighting. It seemed so difficult to me. It seems so difficult. And I said to him, well, you know, it didn't seem difficult observing it. And he said, well, actually, it's because I expected things to be easy. And you remember M. Scott Peck wrote a book which starts, life is difficult. This is one of the great things about life. If you understand this, you can transcend it because you anticipate that things are going to be difficult and you can take pride in sort of overcoming difficulties. but if you expect there are going to be no difficulties, obviously you're going to be disillusioned.

11:05And so paradoxically, this miserable-sounding philosophy which says life is difficult is actually a wonderful philosophy because it means that you can take pride in getting over difficulties. But when you're confronted with difficulties, what you do is like Alexander and say, it's too difficult, it shouldn't be this difficult. Then obviously you're going to be miserable despite objectively having a great success. Yeah, it makes me think of, and I wish I had the attribution, but happiness equals reality minus expectations in a sense. And this is also very reminiscent of Marcus Aurelius and meditations, of course, but how did Alexander, if he did, make the switch?

11:47Did he make the switch? He did make the switch, but it took him about 20 years. And he said from the time that he started business when he was in his early 30s, and from being age 40 onwards, then he got into a pretty dark place at one stage. And then he started going to 12 steps meetings, where people sit around and say, you know, I've had these difficulties, I've reconstructed my life, and I'm on the path to recovery. He also took some therapy and he also reflected on why he was miserable. And he did realize it was miserable because he expected life to be easy and it wasn't. Very often, having the insight into what a toxic belief is, is the first step to actually being able to overcome it.

12:37Very often, we don't realize what toxic beliefs we have. and therefore we suffer from them.

12:49Next up, Jack Kornfield, one of the key teachers to introduce Buddhist mindfulness practice to the West, a co-founder of the Insight Meditation Society, and author of more than 20 books on meditation and mindfulness.

13:09The image that I like to start with is an archetypal one of the Buddha seated under the tree of enlightenment. The night of his enlightenment, before he was enlightened, the Indian god named Mara, who is the god of greed, fear, hatred, aggression, all of the forces of suffering appeared and said, what are you trying to do to the Buddha? And this is the way it appeared. He said, you have no idea what you're dealing with. And he said, let me show you this enlightenment stuff. And so he paraded before him all the most beautiful dancing dakinis and gilded chariots, the Lamborghinis of the time. And the Buddha said, you know, been there, done that.

13:55Thank you. Okay. And then he said, well, you have no right to be there. And he started throwing flaming arrows and swords and the Buddha lifted his hand and touched them all with compassion and they turned to flower petals. Cool. Then Mara said, you don't even know who you are. You don't know what you're doing. And there's no reason for you to be sitting here. And then Mara came basically in the form of doubt. And at that point, the Buddha put his hand down and touched the earth and said, will you bear witness to my right as a human being here, halfway between heaven and earth, to awaken to the way things are?

14:33Can you say that one more time? Heaven and earth or heaven and hell? Between heaven and earth. We didn't get to hell yet. If you want to go there, we can go there later. Halfway between heaven and earth in this human form, be my witness that we human beings have the right to see clearly, not with delusion, not with doubt. And then Mara appeared again, and the Buddha just looked at Mara and said, I see you, Mara. I see who you are. And the minute he said that, clearly, Mara dissolved. Now, what people don't know in the Buddhist texts is that after his enlightenment, Mara came back to visit the Buddha quite a few times.

15:10You'd think there's enlightened retirement, but Mara's part of the game. And Thich Nhat Hanh has a really beautiful image about this where he sets the scene of the Buddha sitting in a cave. And again, the Buddha really is a stand-in for your awakened self, sitting in a cave, mouth of a cave meditating, and his attendant is there, and Mara appears, and his attendant tries to chase Mara away. And the Buddha says, Ananda, is that my old friend Mara? Set out some tea, let us sit down. And he says, is that you, Mara? And usually all that it takes is for the Buddha to say, is that you Mara or I see you Mara?

15:50And Mara looks and kind of sadly slinks away, if you will. So the first thing about anxiety is to acknowledge that it's entirely human, that there are cultural reasons for it and that there are physiological reasons, that we have fear and we have fear of loss and all of those things. And to be able to name it and say, oh, this is anxiety. It feels this way in my body. Your hands sweat, your breath stops, your heart. And it's hard to feel, it's unpleasant in the body. And then it has its thoughts. We'll get to those in a minute. And what you can do in naming bar, you can say, oh, anxiety, I see you, I feel you.

16:30So that's the first thing. And already you start to step halfway back from it as the witness. So that already begins to liberate you a little bit. And then the next thing is you can also say, thank you for trying to protect me. Because if you fight against the anxiety, what that is, is more anxiety. Oh my God, I got to rid of it. I hate it. But instead, it's almost like you take a little bow. Okay, Mara, I see you. Thank you for trying to protect me, because that's what it's trying to do. And you remember that statement from Mark Twain, where he said, my life has been filled with terrible misfortunes, most of which never happened, right?

17:09So these are the stories. you meant sort of the advanced stories, say, thank you, Mara, I see you, thanks for trying to protect me. Then the next thing is to know that there's something called the wisdom of insecurity, that it's actually okay to be insecure. My monastic teachers would say, it's uncertain, isn't it? We could ask them all kinds of things, tell me about enlightenment, my teacher would laugh, he'd say, it's uncertain, isn't it? He wanted us just to get comfortable with uncertainty. And then what happens is when you realize that you can't know, that you come back into the present moment.

17:46And then the next thing to do with anxiety is ground your senses. Feel your feet on the floor, or maybe go out in nature, stand there with a tree, feel the roots of the tree, and imagine your own feet as roots into the earth. And notice the wind comes and the storms and all those things happen, but the tree is rooted, and it can stay there and you can be the same. You can let the storms of thoughts and fears and so forth arise. So that's another practice you can do. Then you can question your thoughts. And this is more beautifully spelled out by Byron Katie, for example, who has these practices of questioning your thought.

18:25It says, what if that thought isn't true? How can you know that thought is true? And if you look deeply, you can't know it. and you get to a place of realizing that your thoughts are tentative, they're a creation, and you say, thank you, thank you for trying to protect me, and again, you become the witness of those thoughts. Then a few more very simple things that you can do. You can find where you feel the anxiety most strongly in your body, and once you feel it, you can feel into its elements. Is it hot or cold? Is it hard or soft? Is it vibrating the earth, air, fire? So you really get close into it.

19:04You can ask it what stories it tells, because it'll have a story. And then you say again, not only thank you, thank you for trying to protect me, but you wrap it with kindness, with loving awareness and say, thank you. I know you're worried. I can respect you and hold you with kindness and compassion. And you know that that's not who you are. This is a part, it's something, it's common for human beings. You say, I respect this, and who I am is honoring you and so much bigger than who you are. And you feel yourself literally being both the witness, the grounded one, the I know you, I see you, Mara, and you become more the Buddha rather than the one who's caught by all these things.

19:50Could you say a bit more about asking, for instance, in this case, the anxiety, what stories it tells? Maybe give an example, whether from your personal experience, someone else's, or just a hypothetical, what that might look like. Because it's the first time I've heard that, and that piques my curiosity. So it's a beautiful question, because one of the things that I've learned all over these years is that you can have, the Sufis call it a sobat, a conversation with the heart. And if you let yourself get quiet, it might be after a little walk in the woods or just sitting quietly, taking a cup of tea or something that you like to drink and letting yourself quiet down or meditating if you want to.

20:35And when you get quiet, you can have an inner conversation and there's information that's waiting there for you to ask. So for example, since we're talking about anxiety and you want to have a conversation with it, you can say to the anxiety, where do I feel you most strongly in my body? Okay, that's a pretty simple one. Then you can say, ask the anxiety, what is the thing you're most afraid of? Usually it will be something like loss, death, something huge. Okay. He said, okay, thank you. Get quiet and say, tell me the story you have about it. And then your anxiety will answer and it will say, well, if you lose your job, which we're afraid you will, you'll be out on the street, you'll be homeless.

21:25People will beat up on you. Then you'll be in the hospital or you'll become whatever. And there's a whole disastrous scenario. And you can say, yes, thank you. I hear your story. Then there's another interesting question. So all these are things you can ask, and if you're willing to ask and get quiet and listen, usually your body and your heart will answer. Then there's another really important question or two that you can ask. What is the most important thing I need to learn from you? And it will give you an answer. I want you to pay attention, or I want you to take care of your financial affairs so I don't have to worry so much.

22:03or I want you to make sure you have friends who know where you are, whatever it happens to be, or some bigger story. And then you can step out of the anxiety. And this is a really beautiful one. Get quiet and ask, what is my best intention of how I want to live this next month or this next year? If I only had a year to live, what style? How do I want to live this? Because anxiety also has time in it. And so you're sort of stepping out of time and say, all right, so my time's limited. How do I want to live? What is my deepest intention? And if you pause and ask, your heart will answer.

22:44Next up, John Romero, video game legend and co-creator of such groundbreaking games as Doom, Quake, and Wolfenstein 3D.

23:0013 games in one year. I know nothing about game development, but I imagine with a relatively small crew, that sounds like a lot of games. What do you think enabled you guys to do that, that maybe was not present for other people working on games who had much lower output? What were the ingredients or the approaches or the principles? Anything at all? Maybe just tolerance for sleep deprivation. I don't know. What were the ingredients that allowed you allowed you guys to do that? So the way that we could achieve this game development at such high speed back then was that when we got together as in software, we had already individually, other than Adrian, who just learned how to put pixels on a computer screen, But he was a fine artist on paper already for his whole life.

23:52Each one of us four had 10 years of game development experience, like all the time. And so we'd already made dozens of games each. Tom Hall, who was our creative director, he was a programmer, an assembly language programmer. He made tons of adventure games. He did action arcade games in assembly language. So he was already a very fluent programmer. John Carmack, of course, coded since he was a kid. I had coded since I was 11. So we'd been making games for 10 years, and the amount of games that we'd made was dozens each. And when you make that many games, that quickly, you learn how to scope. And scoping is basically defining exactly what that game should be and not adding to it.

24:42subtracting from it most likely if you're going to try and get it done. So scoping is like, this is the amount of time that I have. This is probably the kind of game that we can make and how big we can make it. Let's do that. And as you get closer and closer to that deadline, you start cutting things away that you don't need to hit that deadline. When we did it before meeting each other, when we did it on our own time, we set ourselves our own goals for finishing our own games. And we got really good at scoping. So when we got together and we saw what we could do together, we also scoped together how big those games should be.

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25:19And we had to deliver within two months. So we had to know how good every one of us is, how fast we can all work, and then scope a game to that limitation. And because we had 10 years of game dev experience, we could just slam games out super fast, come up with ideas, bam, start doing the graphics, doing the animation, programming the engine. making the levels, making the level editors to create levels, you name it, all the tools that are in the background that no one sees to build the game data, put it together in packages that the game can access. There's so much technology that goes on before you get to gameplay programming, but we were used to doing that already for 10 years.

26:01So it was not just the experience that we had, but it was also the focus that we had. We were just so happy to be able to make games all day long as a job, which is really just like the luckiest position ever. So we could focus on doing that. We could scope our games down really, really well. We knew what to cut when it was time to start cutting stuff if we're getting closer to our deadline. And because there was no internet back then and no one had cell phones, there was complete and total focus because our phone never rang. There was a phone on the wall and that thing never rang. So there's no interruptions.

26:41Nobody's coming to the house and knocking on the door and interrupting our thoughts. So we could just focus for 12 hours a day at least and just code, design, you name it, constantly. To build on the emphasis you put on scoping, which I think is certainly applicable to so many different projects, maybe all projects. I mean, that certainly applies to book projects and so on that I've been involved with, podcasts, right? Thematically choosing where you'll go and where you will not go. I was doing some research and if I'm taking us into a dead end or a cul-de-sac that doesn't make sense, you can tell me.

27:20But I read a discussion of different, I suppose, principles at id Software and a comment came up, which was no prototypes, which was attributed to you and talks about you guys being your own best testing team and so on. And I was wondering if, I can't believe everything you read on the internet, of course, but if this is true, if you could elaborate on what you mean by that. So to get that many games done that fast, you can't be playing around with making prototypes. Prototypes are like, let's test this and see if it works. And let's test that and see it. There's no testing. It's like, here's the game that we're going to make.

28:01here are all the characters that go in the game here's how many levels we have here are all the pieces of the levels that need to be drawn here's all the animations that need to be created all the tools that need to be programmed all that stuff there's no way to do any prototyping if you're going to get done in two months with four people so we had no prototypes we knew how to code already so there was like because we can just see it in our minds we can just visualize it we communicated with each other just going okay it's gonna look like this on the screen we're gonna see mountains in the background on the foreground we're gonna have another plane and we're gonna have trees there and we're gonna have up in the trees we're gonna have these characters and their ai is gonna be limited to blah blah blah blah and so we just kind of describe what the game is and we can do that within let's say an hour yeah at the very beginning of a new game in one hour we can describe that game extensively for what we're going to create in the next two months.

28:55It wasn't like, well, then we have to figure out this. It was like, there was no figuring it out. We're just making it. So there weren't prototypes. It was just, we're making the game. Later on with bigger games that we could spend more time on, we could do R &D, but we still knew what we were making. We just needed to figure out how to make that part of it. It wasn't like we'd build a piece of the game and then throw it away. We would build this functionality in because that was the original design. And if we found out that that functionality actually is a detriment to the game itself, to the soul of the game, then we would remove it.

29:34But it wasn't like we're prototyping it. We're making that piece of technology in the game. It was going to be part of the game, but we find out that that is not where the game is really. And then we pull it out.

29:51Last but not least, an excerpt from legendary investor Bill Gurley's interview with Tim at this year's South by Southwest conference.

30:04How do you do prep? You're doing this many podcasts, you're not reading a thousand books a year. No, step number one is write a blog post, which is called, I think it's called the decision that removes a thousand decisions and then in parentheses why I'm not reading any new books this year. So make it a policy. If you want to say no to a category of thing, make it a public policy. So number one is making it a public policy. I'm not reading any books published this year. That way I can tell every guest not reading books without having to ruffle feathers. The next step is looking at, before I even invite someone, looking at long form video and audio to the extent possible.

30:41And maybe I have to find something that was recorded behind doors at That's something I'm usually pretty good at doing. Interviews, Wikipedia, what am I looking for though? What's the filter? I'm looking for a handful of things. One would be any odd hobbies or Passover comments that weren't fleshed out that I think would make for a good first question or second question, in part because it will prove to the interviewee that I have actually looked at the details and done my homework, which is really important for a lot of interviewees. because if you don't prove that early, they're going to go on autopilot and they're gone.

31:16They're checked out. They're thinking about their next vacation, right? You might as well be talking to Max Headroom or something. It's just not going to be very interesting. And then I would say beyond that, I will try to identify what has been neglected, what has not been mentioned. And that can lead some interesting places, not always comfortable places, but that can lead, for instance, if they haven't talked about their childhood at all, I might ask them if they're okay with me asking about their childhood. A few other key, I would say housekeeping. And this is also in the category of prep.

31:50It's just right before we record. I will talk to anyone. We did this, even though we know each other, for five to 10 minutes beforehand. Number one, just so everybody can get their hamstrings warmed up. We're not trying to sprint out of the gates after hitting record. Just talk. But there's a format. I will say, you have Final Cut, just like every one of my guests. This is no gotcha show. I've had that happen to me. It sucks. This is a friendly. My job is to make you sound as good as possible. You have Final Cut. We can send you the transcript. So don't worry about it. It's not live. So bathroom breaks, water breaks, you want to restate something, we can do that.

32:25And then I ask them and people comment on this because almost no one asks this. What would make this a home run for you? Looking back after it's published, say two months after it's published. What would make this one of your favorite interviews or something that you would point people to? Great. And then I can help steer it. And that puts people at ease and helps them to be vulnerable. Another thing that I will think of, if I want to try to unbox something that hasn't been explored before, there's probably a good reason it hasn't been explored. So I will find something in that same category. It could be childhood, could be relationships, could be a business failure.

33:03I will volunteer that information from my side first, just to provide some transparency because I know that sometimes it seems like I'm talking a lot and I am, but there are reasons for, in this case, doing that. I'll ask the question so they can think about it. Then I buy them time so that they don't feel too under pressure. Then I volunteer an answer from my own life that basically makes me vulnerable simultaneously and it makes people much more likely to reciprocate. So those are a few of the things that I do. If I have any access to that person or their lives through friends or acquaintances, then I will also back channel to a few folks and ask them what topics or questions.

33:53I'll always preface, I'll say, I'm obviously doing a ton of my own homework because people don't want to help you, including my friends, if you're being lazy. So I'll say, I'm doing a ton of my own homework, but are there any questions or topics that you think could be fun or uncommon to explore with so-and-so? I did this with, I sent a text to you like that for Danny Meyer when I interviewed him recently. Right. And you earn reciprocal trust through those, many of those techniques. Absolutely. And then I will also, and this leads to a lot and it smooths out the entire process. I will very frequently ask guests, not always, but ask them if there's anyone they think would really have fun having a conversation on the podcast.

34:31So I'd say 70 % of the guests come from other guests at this point. You asked me that about Mike Moveson and just had him on. I did. One topic that I adore just as a fan of media is what I call pure respect. So I remember Shaq went on this five minute rant about all the greats that had come before him, which was just super endearing. Tell us a couple of other podcasters that you respect and why. There are a lot. You mentioned one. Yeah, I mentioned one. There are many, and I respect them for a whole lot of different reasons. I would say it runs the gamut from, say, like a Guy Raz, how I built this, who is using, I don't want to say this American Life format, but he's doing a lot of prep, a lot of recording, and then immaculate editing with his team and telling a story arc so they might move things around.

35:25And that is a particular game. That's a very particular game and he and his team are very, very good at it. I would say this is going to seem like an easy one, but Joe Rogan has done an excellent job of becoming a category of one. He wasn't emulating someone else. And for those wondering where you might be able to read up on how to do this. There's a chapter called The Law of Category and the 22 Immutable Laws of Marketing. A lot of the other chapters are outdated. This one, everyone should read. He did an excellent job of, number one, experimenting with a brand new format early. He has been in the podcasting world for a very long time, and he's tested a lot.

36:08Yeah. And he found his footing reasonably quickly. And the combination of entertainment and in-depth interview and tripling down on long format, I think he deserves a lot of credit for popularizing. He also made incredibly, incredibly good strategic decisions before most. I'll give you an example. YouTube, one of the world's largest search engines. who did one of the very first spectacular jobs of capturing podcasts on YouTube, not just long form, but using clips on a separate channel. So he has played that game like the consummate professional. And so he would be another example. I think Lex Friedman does an excellent job.

36:57I'd say our formats are probably closest in some respects. Patrick O'Shaughnessy, who we both know, who focuses on investing and investors, I think does a fantastic job. I could list another 20. There are some really, really good interviewers out there, but it's not enough to be a good interviewer. I really think you need to seek to be a category of one. It's a lot easier to be the only than it is to be the best when you have millions of podcasts to compete against. So spend a lot of time thinking about positioning.

37:32And now here are the bios for all the guests. My guest today is a fan favorite. He's been on once before. He always delivers a lot of actionable advice and learnings. His name is Richard Koch, K-O-C-H. Richard is an entrepreneur, investor, former strategy consultant, and the author of several books on business and ideas, including four on how to apply the 80-20 principle in all walks of life. His investments have grown at an average of 22 % compounded annually over 37 years and have included Filofax, Plymouth Gin, Belgo, Betfair, FanDuel, and Auto One. For those who don't have any reference for that, that is absurdly, absurdly good.

38:15He has worked for Boston Consulting Group and was a partner at Bain & Co. before joining Jim Lawrence and Ian Evans to start L-E-K, which expanded from three to 350 professionals during the six years Richard was there. In 1997, Richard's book, The 80-20 Principle, reinterpreted the Pareto Rule, which states that most results come from a small minority of causes and extended it beyond its well-known applications in business into personal life, happiness, and success. The book, rewritten in 2022, has sold more than a million copies, been translated into roughly 40 languages, and has become a business classic.

38:51It was named by GQ as one of the top 25 business books of all time, and it is a book that has had a huge impact on my life and one that I have recommended for at least a decade at this point. Richard's latest book is Unreasonable Success and How to Achieve It. He has two upcoming books, 80-20 Beliefs, which identifies the very few beliefs in our lives that strongly influence what we do, and therefore the results we get when we talk about some of these 80-20 beliefs in this conversation, as well as 80-20 Daily, a collection of 365 short daily readings using the 80-20 philosophy to achieve the good life.

39:27You can find him online at richardkosh.net. Again, that's richardkosh.net and on Twitter at richardkosh8020.

39:41Welcome to another episode of The Tim Ferriss Show. This is a rare in-person episode. and my job always is to investigate, interrogate people I consider to be world-class performers. I have one in front of me. He's a friend. He is a repeat guest, a very popular guest, Jack Kornfield. You can find him on Twitter at Jack Kornfield. Jack trained as a Buddhist monk in the monasteries of Thailand, India, and Burma. That's an understatement, but maybe we'll come back to that. He has taught meditation internationally since 1974 and is one of the key teachers to have introduced Buddhist mindfulness practice to the West.

40:14Jack co-founded the Insight Meditation Society in Barrie, Massachusetts with Sharon Salzberg and Joseph Goldstein and Spirit Rock Center in Woodacre, California. Current projects include cloudsungha.co, which we will talk about, which offers practice groups for all, the Mindfulness Meditation Teacher Certification Program, which has trained 7 ,000, 7 ,000, that's a lot, Mindfulness Teachers in 75 countries, and Wisdom Ventures, a fund investing in companies that promote compassion. His books, many books, have been translated into 22 languages and have sold roughly 2 million copies. They include The Wise Heart, A Guide to the Universal Teachings of Buddhist Psychology, A Path with Heart, After the Ecstasy and the Laundry, one of the best book titles of all time, Buddha's Little Instruction Book, The Art of Forgiveness, Loving Kindness, and Peace, and his most recent book, No Time Like the Present, Finding Freedom, Love, and Joy, Right Where You Are.

41:06You can find all things Jack at jackcornfield.com. That's K-O-R-N-F-I-E-L-D.com. And we'll link to, of course, all of his social and everything else in the show notes.

41:22My guest today is John Romero. Who is John Romero? Computer and video game legend John Romero has designed and published more than 130 games since his first sale at the age of 16. A teenage programming prodigy, his major achievements include co-inventing a series of revolutionary computer games, Doom, Quake, Wolfenstein 3D, and Commander Keen that launched the industry's most popular genre, the first-person shooter. The memoir, Doomguy, Life in First Person, is his first book. You can find him on Twitter, at Romero, and on Instagram, at TheRomero.

42:01This is a special episode and a turning of the tables. This time around, legendary investor Bill Gurley interviews me, and the recording is from earlier this year at South by Southwest in Austin, Texas. The conversation explores some of my lessons learned and favorite findings over the last two decades or so in areas like entrepreneurship, tech, and podcasting, just to name three. I also throw in some favorite books and other spicy bits to keep things interesting. Let me mention a bit more about Bill before we get started. Bill Gurley, you can find him on Twitter at B Gurley, G-U-R-L-E-Y, has spent more than 20 years as a general partner at Benchmark.

42:40Before entering the venture capital business, Bill spent four years on Wall Street as a top-ranked research analyst, including three years at Credit Suisse First Boston. Over his incredibly impressive venture career, he has worked with such companies as Grubhub, Nextdoor, OpenTable, Stitch Fix, Uber, and Zillow, just to name a few. For more takeaways from his incredible investing career, you can find my interview with Bill, that's me interviewing Bill, at tim.blog slash Bill Gurley. And as a side note, my 2007 South by Southwest keynote, this was a speech, my first appearance at South by that I mentioned in this conversation with Bill was what started it all in many senses.

43:21It's what put my first book, The 4-Hour Workweek, on the radar of influential bloggers and bigger media outlets, ultimately landing the book on the New York Times bestseller list where it stayed more or less unbroken for the next seven years. It's been a wild ride. And this segment, this brief appearance at South by is what kicked it all off. And if you'd like to hear that 2007 presentation, you can find it at Tim dot blog slash S X S W, which is the abbreviation for South by Southwest. So one more time, That's tim.blog slash SXSW. And my voice sounds hilariously different. My presentation skills hilariously less refined than they are today.

44:06Not to say they're perfect, but things have changed and we get better day by day, little by little. And one last thing, Hugh Forrest, if you are listening, thank you again for giving me a shot way back in the day. It made a difference. And that is why I come back to South by just about every year. Hey guys, this is Tim again. Just one more thing before you take off. And that is Five Bullet Friday. Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend? Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday.

44:42Easy to sign up, easy to cancel. It is basically a half page that I send out every Friday to share the coolest things I've found or discovered or have started exploring over that week. It's kind of like my diary of cool things. It often includes articles I'm reading, books I'm reading, albums perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests. And these strange esoteric things end up in my field and then I test them and then I share them with you. So if that sounds fun, again, it's very short, a little tiny bite of goodness before you head off for the weekend.

45:20something to think about. If you'd like to try it out, just go to tim.blog slash Friday, type that into your browser, tim.blog slash Friday, drop in your email, and you'll get the very next one. Thanks for listening.

From the publisher

This episode is brought to you by 5-Bullet Friday, my very own email newsletter.

Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own life. 

This is a special inbetweenisode, which serves as a recap of the episodes from last month. It features a short clip from each conversation in one place so you can easily jump around to get a feel for the episode and guest.

Based on your feedback, this format has been tweaked and improved since the first recap episode. For instance, @hypersundays on Twitter suggested that the bios for each guest can slow the momentum, so we moved all the bios to the end. 

See it as a teaser. Something to whet your appetite. If you like what you hear, you can of course find the full episodes at tim.blog/podcast. 

Please enjoy! 

*

This episode is brought to you by 5-Bullet Friday, my very own email newsletter that every Friday features five bullet points highlighting cool things I’ve found that week, including apps, books, documentaries, gadgets, albums, articles, TV shows, new hacks or tricks, and—of course—all sorts of weird stuff I’ve dug up from around the world.

It’s free, it’s always going to be free, and you can subscribe now at tim.blog/friday.

*

Timestamps:

Richard Koch: 00:03:14

Jack Kornfield: 00:12:32

John Romero: 00:22:23:12

Bill Gurley: 00:29:27:09

Full episode titles:

Richard Koch — Revisiting the 80/20 Principle, The Power of Optimistic Journaling, Studying History to Improve Investing, and The Grand Beliefs of Winners (Plus: The Toxic Beliefs of Losers) (#680)

Jack Kornfield — How to Reduce Anxiety and Polish the Lens of Consciousness (#684)

Doom Legend John Romero — The Path to Prolific Innovation and Making 130+ Games, How to Find the Soul of the Work, Audacious Ambition, and Building in Monk Mode (#681)

Bill Gurley Interviews Tim Ferriss — Reflecting on 20+ Years of Life and Business Experiments (#682)

*

For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors

Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.


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