#713: Matt Mullenweg — The Art of Crafting a Sabbatical, Tips for Defending Against Hackers, Leveraging Open Source, Thriving in an AI World, and Tips for Life’s Darkest Hours

29 Dec 2023 · 2 h 40 min

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Podcast Summary: The Tim Ferriss Show - Episode #713 with Matt Mullenweg

Episode Overview In this episode of The Tim Ferriss Show, Tim Ferriss interviews Matt Mullenweg, co-founder of WordPress and CEO of Automattic. The conversation spans various topics, including Mullenweg's take on open source, cybersecurity, the role of AI, and navigating life's challenges. They discuss Mullenweg's upcoming sabbatical, the importance of personal well-being, and the future of technology.

Key Topics Discussed

  1. Open Source Philosophy
  2. Definition and Importance: Mullenweg describes open source as a "bill of rights" for users, allowing freedoms to use, modify, and share software.
  3. Examples: WordPress, Wikipedia, and the contrast with proprietary software.
  1. Career Insights
  2. Secret Hiring Practices: Importance of engaging with employees and understanding their experiences.
  3. Work Culture at Automattic: Fully remote since 2005, emphasizing employee autonomy and customer engagement.
  1. Future of Technology
  2. AI and Messaging: Mullenweg discusses the acquisition of Texts, a messaging app that consolidates multiple platforms, emphasizing security and user autonomy.
  3. Cybersecurity: Tips for defending against hackers and the risks associated with technology platforms.
  1. Sabbatical Announcement
  2. Mullenweg plans to take a sabbatical in early 2024, emphasizing the need for personal recharge and the benefits it brings to organizational health.
  1. Health and Well-Being
  2. Coping with Depression: Mullenweg shares personal experiences and insights on mental health, including the importance of exercise and meditation.
  3. Meditation and Breath Work: Exploration of breathwork as a tool for mental clarity and emotional regulation.
  1. Controversial Ideas
  2. Shifting Views on Nuclear Energy: Mullenweg expresses newfound support for nuclear energy as essential for a sustainable future.
  3. Psychedelics and Mental Health: Discussion on the therapeutic potential of psychedelics while acknowledging the need for caution.
  1. Personal Anecdotes
  2. Mullenweg shares humorous and insightful stories about his experiences, including an unexpected interaction with Vienna sausages and the quest for ranch dressing at restaurants.
  1. Final Reflections
  2. Mullenweg encourages listeners to embrace curiosity and explore new ideas, as well as emphasizing the importance of kindness toward oneself.

Key Quotes

  • On Open Source: "WordPress belongs just as much to Tim Ferriss as it does to me."
  • On Health: "The best way to predict a future is to invent it."
  • On Depression: "You're not alone. There are tools available, and I'm living proof of that."

Key Takeaways

  • Engagement with Users: The importance of feedback loops and engaging directly with customers to improve services.
  • Mental Health: The need for proactive mental health strategies, including meditation and exercise, especially during challenging times.
  • Openness in Technology: Advocating for more open systems in technology to ensure user freedom and autonomy.

Conclusion Matt Mullenweg's insights on openness, personal well-being, and the future of technology provide a thoughtful perspective on navigating challenges in both business and personal life. His emphasis on kindness and curiosity serves as a motivational reminder for listeners to prioritize their mental health and engage with the world around them.

Additional Links

  • [Momentous](https://livemomentous.com/tim) - High-quality supplements.
  • [Helix Sleep](https://helixsleep.com/tim) - Tailored mattresses.
  • [AG1](https://drinkag1.com/tim) - Nutritional supplement.

For more details, including show notes and past episodes, visit [The Tim Ferriss Show](https://tim.blog/podcast).

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Transcript

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0:00Hey folks, Tim here. Before we get started, just a quick heads up. My new card game, Coyote, which I made with the amazing people at Exploding Kittens is now a national bestseller. Things are going completely bananas. It just launched everywhere. Amazon, Walmart, Target, 8 ,000 plus retail locations, anywhere you can buy games. So check it out. See some videos of gameplay at coyotegame.com. 300 million social views so far of gameplay. It's kind of mind-blowing. It takes just minutes to learn. I guarantee you'll have a lot of laughs. This has been in the works for two years. Please enjoy it. Check it out.

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5:37a cybernetic organism living tissue over a metal endoskeleton. The Tim Ferriss Show.

5:50Matthew, Matty, Dr. Mullenweg. Not a doctor at all. In my heart of hearts, you're always a doctor. I think in Argentina, I got an honorary degree, actually. Really? In that country. I'm so jelly. Argentina, I haven't been back in 100 years. But we're not here to talk about my aspirations and dreams, although maybe. Yeah, I hope to hear some. We'll dive in and out, Bob and Weave. For people who don't have context on the Argentine doctor, Mullenweg, could you give people just a snapshot? Yeah, Matt Mullenweg, domain ma.tt, which is pretty fun. So I go by ma.tt sometimes. Born and raised in Houston, Texas, a few hours from here in Austin.

6:32And at the age of 19, I co-founded open source software called WordPress. which is a blogging content management system. Fast forward 20 years, it's been 20 years now, and runs over a third of all websites in the world. A few years after that, I founded a company called Automatic, which is kind of like the for-profit side of commercializing things around WordPress. Automatic, M-A-T-T. Yes, it's like any egotistical founder, I snuck my name into the company. And we started with just sort of Akismet, Anti-Spam, and WordPress.com, kind of easy ways to get going with WordPress. But since I've expanded to e-commerce with WooCommerce, one I'll talk about with messaging, like we've done a number over like 25 acquisitions.

7:16So we're trying to be like a digital Berkshire Hathaway, like a buyer of first resort for amazing things on the internet. Pretty much everything we do is open source or open web. So we bought Tumblr, so we're running Tumblr for the last few years. Basically trying to, yeah, I would like future generations to grow up with a web that is more open, more free, gives more liberty. And so open source is really my life's work, even above WordPress and anything else. And yeah, I hope to work on it the rest of my life. You are one of the rare examples, and I'm so envious of this particular sort of mental state of focus that you have, which is this clarity on what you want to do, something you could do for the rest of your life with that degree of certainty.

7:58it's something that's always struck me as rare and maybe not as a consequence of being rare but precious in a sense so anyway i'm happy for you i don't run across that much from a professional perspective it's like i want to do this for the rest of my life i think it's because the open source freedom and liberty somewhat abstract so there could be lots of things under that i just mentioned probably too many things some people will call me very unfocused But you have that too. We talked about it on the last podcast around like teaching, learning, education, like lifelong, that's the rest of your life.

8:31And so I think if you can find those principles, you can keep them. And then the job might change, other things might change. I'm lucky to work at the same job because I'm probably unemployable anywhere else at this point. But it's been a lot of fun. Automatic's now over 1 ,900 people in 97 countries. We were fully remote and distributed since 2005. So we've been kind of early on a few of those trends, open source, distributed, et cetera. For people, and I know we've talked about this before, and you've certainly talked about it in other places, but we're going to get into a lot of new territory.

9:00Before we do that, though, open source, just for people who may not have familiarity with that term, what does that mean? Normally, when you sign up for software, you click through that license that no one ever reads. Ours actually has Easter eggs in it, just to see if anyone will find them. But yeah, most of those licenses are about all the rights you don't have. Sometimes you're not even allowed to look at the thing and see how it works. There's a whole right to repair movement right now where you can buy things that you're not even allowed to repair yourself. Open source is the opposite. It's all about almost like a bill of rights for you as the user.

9:31WordPress belongs just as much to Tim Ferriss as it does to me, which is kind of amazing. There's rights and freedoms you have to use it for any purpose, to modify it, to see how it works, all these sorts of things that no one can take away from you. Even myself as a co-founder or even if all the other developers got together, we all agreed to become evil. We couldn't take it away from you. It's that bill of rights, those inalienable rights is the core of open source. And there's lots of examples. So like Wikipedia is open source applied to an encyclopedia, right? It used to be really bad. Carter Encyclopedia Britannica were way better.

10:06But then over time, lots of people working together made it better and better. And why did they work on it? For free, for fun, and also because it belongs to them. so you know wordpress has many thousands maybe probably tens of thousands of contributors at this point why do they do that is it tom sawyer painting the fence or is it the other guy yeah i need more caffeine to be on my literary references yeah but you know the wow we should both know that wow i'm embarrassed for both of us tom sawyer and it'll be the first thing in the comments huckleberry finn huckleberry finn yeah it's because it actually belongs to people so sometimes people come in and just fix one bug that's annoying them.

10:44Or sometimes, you know, you have the pride of knowing that code you wrote is running on a third of all websites in the world, which is actually like a real thrill as like an engineer developer. And that's just a lot of fun. And it's openly collaborative in that way, not to state the obvious, but it's a contrast to actually this news item I saw in news is probably giving it a little bit too much gravitas. But I read this story, which seemed credible based on the source. I'm not going to give too much, But this engineer joins a startup and fixes one or two bugs or develops a feature that he wanted in the product and then put in notice.

11:23And that was it. Results like two weeks later, yeah. I love that story. Because I know so many like on the spectrum engineers that would totally do that. It's like a beautiful hack, right? They're like, I just got to get this fixed. They won't. There's actually companies I would do that. One thing I have considered is like secret shopping. Like seeing if I could get hired by my own company under a fake identity or just something like that. It'd be kind of fun. So why would you do that? Oh, one, to experience the hiring process, which is difficult for me to debug except by secondhand accounts. Two, to see if I, you know, how my code still is.

12:00Do companies provide mystery shopper-like services for hiring processes or no? Because mystery shoppers, right, this would be the equivalent of say retail. Yeah, yeah. Where there are companies you can hire, they send people into stores to experience the touch points and the flow or lack of flow and then to report back so you can improve your operations. And you have that for security, right? You can hire people to red team and try to exploit or defeat your security and then you get a report back and you can improve things. Does that exist for something like a hiring process? this? Probably does, but I'm a big believer in especially executives going and doing the work themselves, engaging with the customers, doing customer support, trying out the product, building a website, whatever it is that your thing is.

12:46I think that's so key. I might be making this up, but it's something along the lines of two weeks of frontline service, even if it's a CFO or someone who's - And actually, I'm going to be doing, so no matter the job, you're hired for it automatic, You start with two weeks of support, and then every single person rotates back in one week per year. And I'm running out of year, so I'm actually squeezing mine in at the very end here. So if you go to WordPress.com support in the next two weeks, you might get me. But yeah, I talked to an executive at Salesforce. I was really impressed. They were saying they spend 50 % of their time with customers.

13:19This was a top executive running an organization of thousands of people. I was like, wow, that's inspiring to me. I'm probably 25 % or 30 % right now. So it really made me think, am I spending enough time with customers? And also, we might have some executives that are spending closer to 0 % time. So how do we make this a cultural thing throughout the company? So you're an enthusiastic fellow. Part of why I like spending time with you. Good vibes, lots of smiles, lots of laughs. And you also find a lot of things that are interesting out at the edges. You're an immaculate packer of bags also. So for those who do not know, what's in my bag every year gives the latest and greatest.

13:56of Matt's tech gadgetry and asserted doodads and doohickeys that he's traveling with as a road warrior who travels, fair to say, most of the time. Your schedule, we're going to get to my first planned question in a second. I recall maybe it was five months ago, six months ago, who knows. You sent me something along the lines of, just in case we can overlap, here's where I'll be in the next year. And it was one of the most absurd, it was like a Rolling Rolling Stones tour. Are you continuing to do that in terms of travel for the next year? Yeah, currently. So why do I go into it? Well, it's a global community.

14:39So I want to have a global company and a global community. So our hack for automatic, because we're apart most of the year, is the teams get together a couple times a year. So if you're an individual contributor, you might travel two or three times a year. But as CEO, this means that every week there's like a couple of meetups happening. And I try to hit the bigger ones, sometimes the small ones too, but mostly the really big ones where there's a couple hundred people there. But that's happening at least once a month. Then for WordPress, there's like three major WordCamps per year that have thousands of people.

15:09There's all these different, I just said state of the word in Madrid. So you just take those, you're traveling a week out of the month already. And then you got to add in some fun. You're not going to die of a fun deficiency. You know how to have fun. And it's, yeah, it really adds up. But it does take more of a toll than it used to. I got to be totally honest. There was years I did well over 400 ,000 miles. And looking back, I was like, I don't know if maybe I still have some of the energy or maybe I'm getting more radiation in the plane. I don't know. Maybe I'm just getting older. That does happen to people.

15:4140 in a few weeks. I know. Thank God. No more of this 30 under 30, 40 under 40 nonsense. You've accumulated 700 lifetimes worth of those. So you mentioned gatherings, and the first, I suppose, cone that we're going to weave around on this slalom of a conversation is things that are exciting you, things you're excited about, five or more. And I enjoy this format. It's very simple. I haven't done it much, and it's a shame because I always have a good time doing it. Where would you like to start? I mentioned messaging. so if you look at automatics history it's like 2005 logging cms 2016 commerce google commerce it's grown to over 30 billion of sales or gmv and we entered our third major area this year which was messaging so we acquired this company called text you might remember these sorts of programs but we all have 20 different messaging apps text currently takes 10 of them it will take more in the future.

16:41So Signal, WhatsApp, Telegram, Facebook Messenger, Instagram Messenger, Twitter DMs, all these sorts of things, some of which have terrible interfaces. It brings them into one power user app. Right now, desktop only, because it's all ultra secure. So it doesn't break any encryption or run anything in the cloud. It's all on your device, which is, I think, very, very important. Like engineers, you have like a code of ethics. I think we need to build things extra secure now. And it brings them all together. It's really nice. I often acquire apps or invest in things to make kept from my own deficiencies.

17:10So like investing calm in like 2012 or whatever it was, because I felt like I need to meditate. So I was so behind on messages. I'm like, okay, we got to buy this company and make it available. It's like a much more expensive version of the guy who gets hired and fixes the bugs and then leaves buying companies. Small team, really, really exciting. And yeah, I don't know. I'd love for you to try it actually. Well, my team is using it. That's right. Actually told me about this even before I had heard about it myself. So some credit there. Team is loving it. I have used it. And it is a great product.

17:44Where can people find it or learn more about it? Text.com. T-E-X-T-S dot com. Text. Yes. Dot com. All right. Text.com. And if you go on desktop, and it's a paid product right now. So 15 bucks a month, five bucks a month if you're a student or pretend to be a student. But we're also going to explore some different things. Mobile app is coming out next year in the early part. and we're going to explore some different pricing as well. Maybe making it free for one or two networks, paid for more. That's some very exciting stuff there. All right. So I want to ask you a strategy question to the extent that you can discuss it.

18:21So you were kind enough to spend a lot of time with me just as a friend overall, which I really appreciate. Love spending time with you. And also just because disclosures are important, I am available at your beck and call advisor with automatic. From the early days. From the early days. And I am fascinated by not just how you operate in the world, but how you think about the world, right? Because that's a prerequisite for making a lot of, not necessarily contrarian, because you can be a different form of sheep as a contrarian to him by just doing the opposite of what everyone else does. That's easy.

18:57But picking and choosing where you're going to be unorthodox or approach things obliquely is more challenging. So the question, and I'm going to set the table with some other examples, but the question is how you choose what you're going to get into in terms of areas, products, et cetera, right? Because there's diversification, there's lack of focus, there's synergy, these words we can throw around. I would love to know how you think about, for instance, or thought about getting into commerce, which I think is a more obvious leap in my mind than say messaging. And what I've observed is say in the media landscape, Well, the media landscape and the social media platform landscapes have collided in such a major way in, say, the last five to 10 years, where you have Amazon Studios, you've got Netflix, you've got messaging and then video and so on that are seemingly all being pursued on some level by a lot of these large platforms in the form, say WhatsApp or whatever it might be.

19:53So how do you choose what to engage in next? And you said some people might say I'm unfocused. I don't consider you unfocused. but there are sometimes sort of hidden or unspoken rationales or logics behind. So how do you think about what you're going to do next? I do think about it for a long time. So we've been thinking about messaging and actually making investments in the space for four or five years. Think a lot about environment and incentives. So the reason there used to be these multi-messaging apps 15 years ago and they all stopped working was the networks all blocked them. and there is a political environment now which i think is more conducive to being more customer and user centric this is our data right this is our messages it's all secure it's not breaking security or anything so why shouldn't we be able to run this can you give an example of a network blocking these kind of multi-message tools in the past yeah it happened last week there was another one called beeper that supported iMessage and apple decided to just shut it down they broke at all.

20:56And people would actually charge its users. They had to refund everyone. There's also more subtle things they could do. Like they could just subtly degrade. If they make it so your messages don't go through 5 % of the time, it's not blocking you. But you're going to stop using it. It's like throttling your hotel speed on Wi-Fi. So you upgrade to the premium. You're like, okay. All right. They don't need to block you, which might draw attention. They can just make it a little wobbly. More painful. And it doesn't take a lot of friction for people to move away, especially in messaging. So the regulatory framework, both with the EU, doing a lot of, sometimes misguided, but also sometimes really smart.

21:30They have an act coming in called the DMA that requires some interop between messaging services. We'll talk about USBC, which I'm very excited about. Thank you, EU, for forcing Apple to finally drop lightning and give us USBC. And then in the US, I think there is bipartisan. This I actually don't agree with, but it is a reality, like some extra scrutiny on big tech. And so I think it's actually good for them. Again, what are their incentives? I think it's actually really good for them to show that they're open right now. So again, I don't want to fight these folks. They've got more money than most countries.

22:06They could squash us like a bug if they really, really wanted to. But we're always doing things open source, user-centric. It'd be a bad look for them to try to squash. If you have the people on your side, I feel like that's what truly matters in the long term. And people are what? Short-term, you know, lobbying, etc. But like, long-term, in the US, functioning democracy, politics is accountable to its people. So if we come back to what you said, and the whole point of this format is scaffolding, and then we can deviate. So we're deviating right now, people may have noticed. talking about it let's just say a next gen or digital berkshire hathaway so berkshire hathaway could have well originally textiles but they could have insurance then they could have something that is chocolates chocolates right seeds candies things that are completely unrelated on a face value business level they're not integrated in the way that a cms or having a gajillion blogs and websites running on your platform would combine very easily with WooCommerce.

23:09Those two pair very nicely. Are you thinking about, say, in the case of text.com, that that is a standalone in the same way that some of these Berkshire Hathaways might be a standalone? How do you think about building and acquiring in that way? Are they standalones? How much do they need to help each other or not? In the case of Berkshire, right, like the insurance premiums and so on, as I understand it, provide a huge bolus of cash for all sorts of other purposes, right? So sort of the capital can be utilized across the family, in a sense. How do you think about, because there's so many different ways you could rank order the priorities when looking at potential acquisitions.

23:49Is it just like customer pain point, converging trend lines in terms of regulation and public sentiment? Which Berkshire navigates beautifully in highly regulated industries, including insurance, railways. Yeah, how I think about it, so I like to study these people. I know you love doing that too, study high performers. It's your thing, right? I do that sometimes, yeah. Occasionally do that. But also, I mean, Charlie Munger, rest in peace, 99 years old. Warren Buffett, I don't know exactly, I think up there as well. So I try to think, you know, if Warren Buffett and Charlie Munger were hackers in their 30s or 40s today, what would they build?

24:27Versus what they built in their time with the opportunities and technology afforded. So I like to think they do some open source because it's obviously the future. So for Atoms companies, Atoms versus Bits, and in the industries they're in, I think there would be a lot of coordination costs and they try to optimize for giving the companies under them as much autonomy as possible. And they find great leaders and they also try to find great businesses. I think Warren Buffett said something like, we try to find a business a monkey could run because someday they will or something like that you know like what business is so good it would survive even bad leadership so what we do with the digital version of that is we lower coordination costs between the different products by open source so like for woocommerce to build on top of wordpress it doesn't need a meeting doesn't need to talk it doesn't even know there are people developing wordpress there's open apis open source there's a plugin framework etc so that removes a lot of the coordination costs that you normally get in a multi-division company.

25:29Now, when you say coordination cost, are you talking about people internally, say full-time employees, or are you talking about the communities that surround some of these things? In proprietary software, if you want to integrate with something, like if I wanted to add a new feature to macOS or something like that, I can't do that. Now, they have APIs, they have operating systems. Smart companies like Slack or Shopify will create marketplaces that you can extend them. However, you're subject to their terms, right? So they can change their mind. Remember, Twitter used to have all those clients.

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26:04Facebook did too. They were like, oh, we don't want this anymore. You're all kicked off. So rough Tuesday. Don't build on proprietary platforms. They can pull the rug and will pull the rug at any point. So in open source, one, the rug can't be pulled. Two, typically they're ultra pluggable. So you can really change every line of WordPress. Not to interrupt, but would you mind giving a real-world example of what this lowered integration cost looks like in practice? Let's talk about a company like Salesforce, which has done a ton of acquisitions. One criticism of Salesforce or Cisco or even Google.

26:37Sometimes their own products don't integrate with each other as well. Sometimes even external things do. So even with the best acquisitions, and most acquisitions fail, by the way, even when you do a really good one, like maybe say YouTube, sometimes the integrations aren't as strong. or maybe like remember when youtube tried to do the google plus thing i do right every single company was or division in google was like incentivized by how much adoption google plus got they really tried to push it into everything like a lot of coordination cost maybe not as responsive to users that was ultimately unsuccessful push google's another example all the messaging platforms they have like you need text just to work with the five messaging platforms at google you know so like there's examples like that where you get duplication you get different incentives of executives.

27:20Maybe they're more rewarded for launching new things versus integrating things. Those are coordination costs. And, you know, this comes up in economics terms where like, why shouldn't everyone just be a freelancer? Well, there's some coordination costs there. It's nice to have people employed full-time by a company because then you kind of, you don't need to rehire them every time. They're not going to be like poached by someone else or maybe you have a gap in the gig and they just take another gig, you know, it's that sort of thing. So I feel like for us, the common platform of open source, particularly WordPress, allows us to plug things in and do acquisitions in a way that is more set up for success.

27:55So we have a set of products that run directly on WordPress or get distribution from WordPress and Tumblr. So that's kind of, I would say, our core area. There are some which I would call philosophically adjacent. So it's the same philosophy. Day one is a great example. Day one doesn't share any technology, tumblr or wordpress but it's a fully encrypted local journaling app and journaling is another word for blogging so you can use it like i do as like a local blog and i've i posted every day for the past like 200 or 300 days what does a local blog mean to the untrained ear they'd be like wait so i have a blog that i'm publishing on my own computer how do people see it oh and this is why people usually call it a journal but when you think about it like a notes app like the notes app I don't know.

28:41Typically, things are undated. The metadata associated with them is somewhat loose. Often the list is ordered by most recently modified. So that's kind of a UI. In a blog, it's reverse chronological. We have a lot of metadata associated. So day one attaches a date, location. We can store the weather when you post it, like all these different things that kind of make it a bit richer. When it's local, we usually call it a journal just because that's the concept. Apple just launched a built-in journaling app. I call it a blog because it fundamentally, if you kind of look at those principles, it's got all the same ingredients as you post a blog, reverse chronological.

29:17Now, why do I really like it? I prefer dated entries because I'm usually taking notes each day. Kind of like Benjamin Franklin, you know, he would kind of log everything he does every day. I do that as well. I love the search. I love tagging. I love all those kind of like metadata things. Help me find stuff. And you can also interlink the notes, which is actually pretty cool. So not unlike a Rome research or some of these other obsidian, you can interlink things. Okay, so we took a little side alley. If we come back to things that you're excited about. But I didn't actually answer your question on messaging.

29:45Yes. So why messaging? It is not built on top of WordPress. And it's not part of our publishing kind of thing. But I do believe it is sort of fundamental human right to have private and hopefully in the future open source messaging. And so that's, again, I only want to work on things. I feel like I can work on potentially the rest of my life. So, you know, publishing, commerce, messaging, that covers a lot of human activity. And if you have those things truly free, I think you have a free society. And that's also exciting to me because how do we help bend the long arc towards more freedom, more liberty across the world?

30:25And technology does that better than I think any sort of diplomacy or anything else that at least I could work on. Are there any other people or companies that stand out as being aligned or philosophically adjacent with the ethos you're describing? Well, one, there's a lot more open source companies now. GitLab is a really great one led by Sid. They're actually even more open than we are. They publish like everything. And they're a public company now, you know, like nine or$10 billion. So that's pretty cool. Have those examples. I think Elements, which is built on the matrix ecosystem, so open source messaging.

31:00Actually, the competitor to TextBeeper, really awesome company. I think philosophically very aligned. So what's cool is more and more of this is happening. Also, there's a fun trend where sometimes people who did proprietary companies and then made a ton of money off them, what they do next is often open source. So Jack Dorsey made a ton of money off Twitter, Square. One, he's taken Square to more of a crypto direction. He wants to enable that. And two, what's he funding? something called Noster and Blue Sky, which are two competing open source Twitters, which is really cool. Brian Acton, co-founder of WhatsApp.

31:36What's he doing today? He's running Signal, which is an open source nonprofit messaging app, which is amazing. Signal, very philosophically aligned. Wikipedia, Mozilla, there's a lot out there, both for-profit and nonprofit. Based on the very little I know, and you track this type of thing much more than I do, But in terms of number of users per full-time employee pre-acquisition, how would you place WhatsApp? The messaging apps are tops. I think Instagram was pretty good size with like 13 or 14 when they sold. Telegram is actually pretty amazing today. Signal is a pretty small team. I'm not sure the size of the WhatsApp team now, but they were very, very small when they were acquiring.

32:17It's actually pretty incredible because messaging does not really need user support. It's all self-serve. you know, they don't really. And so that those businesses can scale quite a bit with very few people. And it also attracts like really amazing engineer, like the tech team is like, incredible. And so their aspiration is to remain like a sub 20 sub 30 team, even as they grow the tens of millions or hundreds of millions of users. So how do you as the buyer first resort, the hopefully the aspiring buyer first resort, Berkshire Hathaway, known as Automatic. How do you find these various companies or threads to pull on, or how do those people find you?

33:01People do reach out sometimes, which is always nice. But yeah, I guess fundamentally, it's usually just driven by me as a user. I'm always trying out new products. Friends recommend it. My colleagues, actually, of the people we employ, they tend to be very early adopters and very digitally savvy. I mean, that's why we launched Bitcoin in 2012 when it was$12. I wish I could say that that was me being brilliant. No, it was one of my colleagues. He was like, oh, this thing's so cool. We can add support. I think he hacked it over a weekend. And so, all right, cool. Amazing. I'll tell you just a quick anecdote.

33:33I haven't mentioned really, I don't know, I haven't mentioned it anywhere because why would I? But you mentioned Charlie Munger, rest in peace. I was, I'm remembering correctly, I mean, I was definitely tentatively scheduled. I think it was to interview him the next Tuesday. Oh my goodness. Yeah. Yeah. He had just started doing podcasts for the first time. Yeah. He did the one with the Collisons, right? John Patrick, or Invest Like the Best, I think. He did, I think it was Acquired. I can't recall exactly. We'll link it up. It was a really great episode. Yeah. So for people who didn't get a chance, we'll link to that in the show notes.

34:05I appreciated that for someone who I've been so obsessed with for many years, when he passed, I actually had a feeling of, wow, what a life well lived and so appreciative how much he's published over the years. So even though he hadn't done a lot of these podcasts or modern stuff, he has been doing the meetings and speeches and other things for decades now. So you don't always have to meet your mentors. I think you talk about that as well. Sometimes it's really great to just have the book or the speech or something like that. And it can really live with you. You can grow up with it. You can reread it over the years.

34:43Like rereading Siddhartha. I know you have some things that you read. Was it Zorba the Greek? Zorba the Greek is spectacular. I think we might have been together in Greece when I found that book of all places in Greece and Santorini. And I absolutely loved that book. Yes. So that is one I go back to revisit. There are a lot of books I go back to revisit. Awareness by Anthony DeMello would be another one. very short, very fast. I'm increasingly a fan of rereading. That includes some fiction too, as you mentioned, Dior of the Greek. Any books you reread? Sid Hartham. Why? Just an interesting story of enlightenment and journey.

35:24It's actually my Twitter bio, is I can think, I can wait, I can fast. That's a great line. Something like that. I probably have it out of order, but I do them out of order too sometimes, so it works. What else do I like to reread? Essays for sure. Paul Graham. Which essays? Acceleration of Addictiveness. It was a really good one. I haven't read that one. He has one on speed. He just published what I consider his magnum opus. Apparently worked on it for like a year. I think it's called How to Do Great Work or something like that. That one's really good. That could be a book. It's interesting that there is authors now blogging, essentially, publishing these essays like Slate Star Codex, Scott Alexander, Shane Parrish, A Knowledge Project.

36:06There's these writers now that really drive a lot of folks. Your WordPress blog kind of started that genre in a lot of ways, like the longer form, like super essays. Yeah, a thousand plus blog posts, a lot of blog posts. And it's sometimes easy for me to forget that that was essential for the entire, I don't know if I would call it trajectory, sort of meandering, developing, quote unquote, career that I've had. Without the blog, it doesn't happen. I mean, the blog was started before the first book. It continues. I mean, it still continues.

36:44Just a quick thanks to one of our sponsors, and we'll be right back to the show. This episode is brought to you by AG1, the daily foundational nutritional supplement that supports whole body health. I do get asked a lot what I would take if I could only take one supplement. And the true answer is invariably AG1. It simply covers a ton of bases. I usually drink it in the mornings and frequently take their travel packs with me on the road. So what is AG1? AG1 is a science-driven formulation of vitamins, probiotics, and whole food sourced nutrients. In a single scoop, AG1 gives you support for the brain, gut, and immune system.

37:19So take ownership of your health and try AG1 today. You will get a free one-year supply of vitamin D and five free AG1 travel packs with your first subscription purchase. So learn more, check it out. Go to drinkag1.com slash Tim. That's drinkag1, the number one, drinkag1.com slash Tim. Last time, drinkag1.com slash Tim. Check it out. I have a question for you related to blogging actually, and then ultimately led to the podcast, but without the blog, very hard to drive people to the podcast and show notes. So the blog was both jet fuel and bridge and connective tissue and still continues to be.

38:06I have thought a lot about next chapters for myself recently. I love doing the podcast. I plan on continuing doing the podcast. The 10th anniversary is coming up next April. Wow. 10 years of on average 1.4 episodes per week, every week. It's been going for a long time. And I wasn't the first podcaster, nor will I be the last. But 10 years is a good stretch, and it's an opportunity to pause and reflect, think about things. And when I was doing that recently, it's the end of the year, I noticed that often I enter a game that is new. I'm not the first participant. So I'm not at the absolute cutting edge, but I'm on the sharp edge.

38:48Yeah. Pretty early. Yeah. Pretty early. And then I stick around for a while and I focus on it with incredible enthusiasm and OCD. Ridiculous intensity. Yeah. Intensity. And then it often gets a bit crowded or saturated and then I do something else. So that was true a bit with the blog, but it wasn't so much that blogging got crowded, but other opportunities surfaced. And then there was startup investing. And then that was a focus from say 2008 to 2015. Then I took a hiatus for a while. I took a startup vacation, took a complete break from that. That was in tandem with books, took a break from the books after The 4-Hour Chef.

39:36that's when the podcast was started 2014 have done that for a while and now I'm looking at various trends various types of collective and individual behavior I'm like okay there's a lot more zero-sum behavior things are getting very saturated things are much more algorithmically driven now so you can effectively have an attention rug pull where you're pursuing format x and all of a sudden format x becomes invisible that could be long form audio then you get pushed to video and then you get pushed to short video, then you get pushed to clips, and now you're in reels, but you're not appearing where you used to appear, et cetera, et cetera.

40:11And I've been thinking about what to do next and I've posed the question to some folks, I'd be curious to get your two cents, maybe we'll talk about it over dinner tonight, is what you would find interesting for me to do next. And part of what's baked into that is, as was true with these early chapters in each of these new arenas, where do I have a particular differentiator? An ability or access or combination in some weird Venn diagram that gives me an advantage. That was true with the startups because I had the blog actually, right? I had the platform and the visibility through the first book, which allowed me to become an advisor with various companies.

40:51That was what enabled that, as well as geographically being located in Bay Area. Although some cool companies like Shopify or us, which were not really Bay Area companies. That's true, and that's true. And actually, a lot of my greatest hits are from outside of the Bay Area. Being in the Bay Area created a certain high level of resonance with discussion in those communities, which then extended to places like Ottawa. What I've been also thinking, this is getting a little long, but I really respect your opinion on all this stuff, and I know you pay close attention, is that the new thing isn't always a new thing.

41:27So for instance, I was chatting, I'm not going to name him because he probably doesn't want to be named, but I was chatting with a friend of mine and he came back to writing. He was like, you can write. He's like, everyone has a TV show now. Effectively, if you want to have a podcast, you are building out a studio. And the truth of the matter is people are really good, really good. I mean, there are some spectacularly well-produced, well-organized, well-researched, well-executed shows out there. And it's going to get more crowded. I mean, you can use, for instance, right now you can go to ChatGPT and say, provide me with 10 questions in the flavor of Andrew Huberman, Tim Ferriss, Rich Roll, pick your favorite podcaster, if he or she were interviewing so-and-so.

42:08And it will spit out questions, and they are quite good. They're not bad. That's hilarious, actually. Right. So if you have notes in front of you, and you're presentable on camera or via audio, now you're a formidable competitor. The hurdles used to be a little higher, used to be a little harder. So I've thought about going back to writing. It is very high labor, right? There's a reason there's so many podcasters in the sense like when COVID hit, people could have all become writers. When the writer's strike happened, people could have all become writers. Writing is really, really difficult, I think.

42:39I'll interject here if I can. Interject. Also, I felt like your writing process had a lot of solitary. Yes. What I observed as you got more into podcasting and other things is you really loved the - The social piece. Social piece of it. The interpersonal, like the direct, you and I sitting across from a table, more of a team doing it like also there's this for the guests that's actually a pretty cool element of the format absolutely, that's a huge piece, you're totally right and I think there's part of me that has recognized how nourishing that is for me and I'm hesitant to go back into monk mode in the cave staring at a blank page I don't know, do you have any thoughts that percolate?

43:21we can certainly continue this, I'm just wondering at the very least this is just like a confessional which is nice. I love psychoanalyzing, Tim. It's one of my past times. That is a good question. And I think how you laid out how the market changes and becomes crowded is very, very true. So the thoughts that come to mind is first, also just as your friend, I would love to see you focus on things where it's not just outcome-based. Because as you talked about this, you're like, what about the traffic? Those are more outcomes. So where are there are things, and I think actually podcasting is true for this, where the journey itself is very rewarding for you.

44:00Totally. If no one listened to this, this was still a fun afternoon. Absolutely. You know? And we're kind of just recording what we might do anyway, which is kind of neat. Best job ever. So that's, I think that's nice. So I would say, I think actually, I find writing, although it can be unfun at the time, so rewarding afterwards. Type two fun. Yeah, type two fun. And so I wonder as well if that's, I'm not sure how much you're writing right now. I know you did some fiction stuff and some comic stuff. And like, that's interesting. Expressions of creativity. And those also, when I bleed out of nonfiction is when it gets easier for me to collaborate, which maybe is the way I go.

44:39Not necessarily fiction per se, but just different formats. That would be an ability to experiment. I mean, the other thing is, and I'm not going to have the right attribution. Maybe it's Neil Strauss, maybe it's Seth Godin. but anyone who's really been consistently productive in the sense of words on pages, the vast majority at some point I've heard say, there's no such thing as writer's block. It's when your standards are too high. You just need to lower your standards until you can get out of rough draft. And I'm, of course, grossly generalizing, but it's along those lines. And so I've also thought part of the reason that writing is so intimidating to me is I look at some of my blog posts and they're not quite Tim Urban, God bless his soul.

45:19They're not 50 ,000 word posts, but they're long. I mean, these are significant investments of time and energy. And maybe the answer is, you know what, you can't write more than four paragraphs. That's it. Some constraints. Closer to, say, some of Seth's shorter pieces, much shorter than Paul Graham. I'll give a nod to Paul. Also, I have, I think it's the top idea in your mind that is one of his essays that I have bookmarked. So it's visible in my browser. There are others, of course. I mean, the maker's schedule, manager's schedule, or manager's schedule, maker's schedule, which I think is a perennial reminder worth paying attention to.

45:58So I've thought about the constraints, maybe making it shorter. But I do think, to underscore what you said, the social piece is a big one. How do you make it social? So if I were to brainstorm about your blog, some things I'd recommend trying are like, what would a really amazing comment section look like? If that were really jazzed up, like maybe more like forums, maybe more like building community. You've experienced with events before, and I think that's actually pretty exciting. I found a lot of value because I've been blogging now for like 20 years in some gardening. So meaning returning to some older pieces, some of which still get traffic and do the links work?

46:35What's the update to it? what's the sort of like do i at the top do i link to a new thing does this inspire me to write like a new version of this that's interesting really lovely actually it feels like you're creating a corpus you're creating a body of work that even the old stuff reflects some of your best today thinking and being able to return to the old tim yeah or when i return to the old matt like it's often sometimes surprising you know like i'm like wow i said this like sometimes i'm pleasantly surprise sometimes i'm like oh i was young but then maybe that's a cool sort of grist for something new hey i said this 15 years ago i'm like wow i've learned so much since then and here's maybe you're at my 15 ago version and here's what kind of changed my mind yeah i guess we have a list of things to change your mind on and also i think multimodal formats it's kind of like you're going to take this podcast and slice it up for like tiktok shorts reels whatever you're putting it on i think people don't do that enough into blog post tell me more what does that mean you mean converting things into blog posts or taking blog posts and turning them into other?

47:36No, I think every podcast you do has 10 to 15 blog posts worth of stuff in it. Oh, I agree. Easily. Easily. You've known me for a long time, so I'm going to start with my fears. Not all the amazing ways this could go, right? Let me talk about all the terrible things that could happen. I guess what I want to be very cautious of is the siren song of high volume content farming, right? Because I have seen people who are very good, they're very smart, but they're really video first, just churning out just like an assembly line of hot dogs of content in every form, including text. So how would you think about quality assurance on that?

48:16We've actually talked about this. We brainstormed a bit on your site around, if you imagined Tim.blog almost like a Wikipedia, where each guest was like a topic, and that could be referred to in many episodes. And so I think that might be the antidote to this, to where the content, the transcripts, everything, right? How this works on blogs is kind of clunky right now. I think you have like a post for the show and then a post for the - Transcript. Note script or transcript. And like, that should honestly be one URL. Like it should be - It's clunky in part because it's a lot of stuff, right? The show notes are very extensive.

48:50They're long. And then the transcripts are very extensive. So it turns into an enormous, It's basically a book. It turns into a book length. I would love if the transcript tied to a player, video and or audio. So you can click on it and listen. You can listen and read at the same time. Sort of like a karaoke-like scrolling through. I mean, I use YouTube that way with transcripts. Yeah, there's some cool features there. Surprisingly good. I would love for everything to be linked, auto-linked. So anytime a book is mentioned, anytime an essay is mentioned, that goes to a page which pivots. I want to see every time Paul Graham's been mentioned across all of your, how many episodes now?

49:30Close to 700. Yeah. That's interesting. I've been invoking Paul Graham like Candyman, Candyman, Candyman for years now, but as of yet, we have not had a podcast conversation. Maybe some. I don't think he does that many. He does very few. He had a conversation with Tyler Cowen. I love that one. It was hilarious. Which was hilarious. Which was hilarious. And I have the utmost respect for both of those guys. Tyler is also a one of a kind. He has stylistically produced a very novel and helpful show. There's no one like Tyler. He has an inimitable style. The rapid fire questions. The rapid fire, no follow-ups of different things.

50:07I'm kind of terrified about going on a show. He's the reason I started blogging. He was a big influence. Okay. I'm not sure I knew this. Because he's been doing marginal revolutions for, I think, over 20 years. And when I was in high school, one of the super cool things I did, you know, you did wrestling. I did this economics competition run by the Federal Reserve Bank. Sexy. I know. Let me tell you. You must have been beating the girls off with a stick. Somewhat. You know, my macroeconomic insights were not quite driving the interest I hoped for. Hence me getting the computers and jazz and stuff.

50:44But we did this economics competition, and it really opened a lot of opportunities for me. I got to go to Washington, D.C., meet Alan Greenspan. What does it mean to have an economics competition? I mean, was this like econometrics, mathematics competition? Like, what are we talking about? Yeah, it was an interesting format. So have you heard of the FOMC, the Federal Open Market Committee? No. So that is the committee of bank presidents and Federal Reserve leaders that come together to determine what's called the Fed funds rate, which basically trickles down to be the interest rates. Man, I bet a lot of people would like to be in that room, wouldn't they?

51:15It's a pretty cool meeting. It must be. Basically, that's like the Illuminati. And they've been doing an amazing job, too. I think of all the recessions we've avoided and all the problems they don't have. So it was, I think, Volker who said, like, their job is take the punch bowl away as the party starts going by turning up the interest rates, slows down the economy. So they have a lot of levers on some new ones as well. So the first 15 minutes is we would do a mock meeting. You would be Greenspan. I'd be Ben Bernanke. Like, we kind of pretend role play the different presidents. and we'd read their essays and speeches and things to try to like have their style or their point of view.

51:48And based on data up to when the competition started. So if like new economic data was released that morning, we might incorporate it into the presentation. So 15 minutes of that. And then the second 15 minutes is they can ask you any question about economics they want. And do you have to still be in character? No, this is more that they're quizzing you as like the five high school students. And that part was really fun because it's a little more improvisational. I love Q &A. And Houston just weirdly ended up being one of the most competitive districts in the country. So the first year, we just got creamed.

52:17By the way, I went to arts high school. So we'd never won an academic competition ever. You know, like Beyonce went there, Robert Glass, we're like, we weren't known for academics. But had this awesome teacher, Scott Roman, who was like an economics teacher, was like, hey, let's do this. So first year, we got creamed. Second year, we won Houston, won the region. Hold on. So second year, they're just like, all right, we're giving you guys all the roids. were giving you guys all the special top secret Chinese training programs. How did you just go from getting cream to winning in the second year?

52:46Yeah, I credit the teacher a lot. It was first period, so it was the same class every morning. We all picked different newspapers like Financial Times, Wall Street Journal. We'd read them every morning. We'd discuss things. How old were you then at the time? It was high school, so it's, you know, 17, 18, probably, or 16, 17. He had us teach each other a lot of things. You know, you really learn something when you have to teach it. So he'd be like, Scott or Iram, teach about some macroeconomics concept. And we'd kind of rotate through that. And then a lot of practicing. We'd get together on weekends.

53:17Over the summer, we went to DC. It was like a summer program. But anyway, we got to meet Alan Greenspan, which is pretty cool. The follow-up to that is the year after, there was a conference hosted by the Dallas Federal Reserve Bank honoring Milton Friedman. and because one of my teammates had gone to like intern for the federal reserve and actually maybe mr roman might have started consulting for them or something like that i got an invite as a kid at this point i haven't done wordpress i'm just going to university of houston barely passing my political science major so i got to go to this and tyler cohen was there and his blog actually was one of the big i mentioned the newspapers i probably learned more from marginal revolutions than I did from Financial Times, textbooks, et cetera.

54:00And he has textbooks and stuff. So he was there. This is actually, I blogged about this. And so it's on my blog, a post about meeting him. And I asked him for his advice. And he said, write every day. And I've basically been doing that ever since. That seems to have worked out. And it's kind of cool also now that I can look up this history. I'm going to do a bit of follow-up on this. I have 14 more things I'm excited about. Oh, I know, I know. We're going to get to the other things. Maybe I have an idea for how we're going to do that. But with the economics competitions, you said barely passing in political science.

54:37And I know you credited the teacher and said he was an excellent teacher. But what was it about the economics, the competition, the teacher, or the combination that made you give so much to that versus other classes? Well, at one point, I got kicked off the team. You got kicked off. Which was, it really worked. Like I get it now, the psychology of it. So I think by a lot of ways you would sort of rank things or look at strengths, I definitely should have been on this five-person team. However, as actually experienced today, I'm not always the most timely person. This was the first class of the day.

55:14Yeah. So I was late a lot to school. And at one point, this teacher kicked me off the team. And I was like, this is ridiculous. What do you mean? Like, we got to win. Like, what's this? What's happening? and then he made the challenge to me so his other thing which is actually true i didn't really appreciate this until my 20s but he was like you have no physical tone or you don't like i just thought i was a brain in a vat like i didn't work out by the way the school had no gym we had no sports like so he was like to get back on the team you need to run two miles with me because he was a jogger and i think he got me a book called like body for life or something oh one of these early bill phillips i think back in the day and so that was what i had to do to get back on the team, I had like two months to run these two miles or whatever.

55:57And I had to show up on time. So I started showing up on time. And then, you know, we did the run. By the way, I really not trained, but I just kind of like made it through like sheer force of will. Because when you're 17, you can just kind of destroy your body anyway. And so I did that and I was back on the team. That was, we went on to win all these competitions and everything. So it was, but that was motivating to me, like kind of the harsh consequences. Getting kicked off. Yeah. And also, you know being my sort of day thing at the school was jazz saxophone and i think music all performance can be very rigorous you know you get first second third fourth chair you get ranked you compete i feel like that feedback loop and also the performing so being on stage breath control truth the competition as well yeah the economics yeah you have to perform like when i look back at like what sort of set me up for business later especially at a young age I think it was musical theater, jazz, performance, like that sort of stuff was really huge.

56:55Amazing. So the way we got here, I've learned to rewind. You were saying things should all be automatically linked, like every mention of Paul Graham in the podcast. And then I mentioned Candyman, Tyler Cowen, and then we ended up where we ended up. So anything else? I want to continue to brainstorm this with you, just in terms, and we can continue at dinner, just in terms of what experiments might look like. to do things differently where I am somehow well-positioned doing something that cannot be replicated the next day by a thousand people. I'm interested in trying to answer that question. More kind of blue ocean versus red ocean kind of stuff.

57:29But let's come back to your list of exciting things. And why don't we do this? We can go through some quickly too. Yeah. Mention a couple. This is the process I was thinking of. And then we can dig in. We can sort of swoop in. This is a quick one. And I mentioned already, USBC. Like, if you know me, you know how much I love cables. You love cables. And the fact we have some... It is hard for me to convey verbally how much Matt likes different kind of cables. And containing the cables and organizing the cables. And gifting the cables. I like, you know, you give someone a good cable. Like, they think of you every time they charge up.

58:07It's true. I was just using your external battery pack that you gave me for my birthday the other day. And I was like, oh, Matt. Yeah. What do you get the guy who has everything? The coolest battery pack. You know, like, so, because I've tested 20 of them. Yeah. So, you know, it's one of those things. I know you've put in the mileage. All right. So, USB-C. Everything's going USB-C now. iPhone is USB-C. I'm down to, like, I think one or two things in my life that are not USB-C. And it's glorious. So, I'm very excited about that. I'm really excited about AI. All right. Like, honestly, it's... Thank you.

58:39the programming of AI, like the prompt engineering. You can't really call it programming. Spell casting. It's like casting spells. It's ridiculous. And when you hear a good prompt, like you just said, it's like, oh, that's so cool. And it's kind of open source-ish in that I guess you could have prepared a prompt. People do. But there's actually sites now where people buy and sell prompts. Which is so cool. Yeah, that's wild. So it's kind of like a new form of programming coming online that for me is as exciting as when I first learned to program. It unlocks these superpowers. And it's also just fascinating, like the things you think would be easy driving the cars turns out to be really hard stuff you thought would be really hard like writing poetry like shakespeare it just kind of spits off in seconds at all you know like turn this podcast make it all rhyme you know it could do that and that's kind of ridiculous kind of cool okay so on the ai side this is of course been a topic in the zeitgeist for a bit now.

59:37A lot of people are talking about AI. You, unlike me, have some technical jobs and you know how to code. I would love to know if you have any controversial, there's no emotional valence to this, right? Or maybe uncommon thoughts around AI or questions that you're asking, things you're looking for that maybe are not what I would get in response from 100 people. I wouldn't get 50 of them telling me the same thing. That's hard, because I don't know what 50 people would tell you. But I'll tell you one thing. You get the idea. I mean, they would tell me probably what's in the news cycle or in the media cycle, even if it's within the niche community of fintech on Twitter.

1:00:18They would have those inputs. I'll tell you what I kind of hate about it, which is that it's gotten me addicted to Twitter again, which I'd broken. AI. AI, because like there's the folks you hear of, you know, the Sam Altmans, the Greg Brockmans, etc. And there's just as interesting and good stuff on random anonymous Twitter accounts with like an anime avatar. And so it's a little ridiculous. Like a lot of the top researchers have these alts, they call them, or like other accounts. Well, they share more stuff. And it's redirected a lot of my reading. I follow a lot of these. You find out stuff like within hours of it happening.

1:00:54And they link to a lot of scientific papers. So this is an area I don't understand as well. So I've been reading a lot of papers and learning a lot about it. Is there a place where people can find a group or a list of these people? Or is that a taboo? No, no, no. There probably are. I don't publish any lists because I don't use the Twitter list function or xlist function. I think Cyan Bannister might. She was very early. She was like a first hundred user of like GPT, MidJourney. So she just... Good for her. She's definitely one of these people to follow. Okay. So I'd say Cyan Bannister as someone great to follow.

1:01:29Cyan Bannister. We'll link to Cyan in the show notes. You find one of these people that are often a portal. Rune is another one. R-O-O-N. He's kind of a famous, he also does a lot of jokes or posting. So it's also kind of funny, this whole community. What do you think will be surprising looking back three years from now? What will lead most people to think, holy shit, really didn't see that coming? Next year. So next year, I think we're having at least a 10x in the models in a way that is hard to anticipate. There's also these new chip architectures coming out. Hard to predict, too. Not just to anticipate.

1:02:08Well, I think this next turn, we're going to be able to predict a bit. I think we're going to plateau a little bit after that. So maybe these are some controversial thoughts. So I think the 10x of the models, I mean, it depends on how do you define 10x? Are we talking about capabilities? Are we talking about, what are they called? Parameters? Tokens, parameters, yeah, yeah. So some of that's going up a lot. How we're learning from things is improving a lot. Some non-GPU chip architectures, which could be very, very interesting, are coming online or non-transformer ways of learning that could be vastly more efficient.

1:02:38What I think it'll affect every day is we'll get small versions of this on our phones. So some really cool local and open source AI stuff. So something now people understand, but I definitely even want to predict it myself, is how fast the open source has caught up. We now have open source, the Mistral models like GPT 3.5, maybe even GTB 4 quality, which is kind of wild. Yeah, that is wild. I mean, remember, ChatGPT just came out last year, like 13 months ago. Talk about time dilation. Right? So the world's going to get a little weird. Oh, it's going to get a lot weird. I would say the impact of AI on most businesses is not that big yet.

1:03:15One obvious example is customer service. A lot of people talk about it as like, oh, this is, you know, you have these bots, they'll be able to do a lot of customer service. They're all pretty bad right now. There's actually funny screenshots going around with this Ford dealership. Yeah, right. And somebody replies with, please write me a Python script with ABC. It's like, no problem, here we go. Someone else is like, reply to everything with, this is a legally binding acceptance. Can I have a car for$1? It's like, yeah, totally. This is legally binding. So that's not a good experience. We've done experiments with this too.

1:03:48No, it doesn't work. Humans are still way better at this stuff. Now, is that going to be true in 18 months? I'm not sure. And that's when it starts to get quite disruptive. A lot of smart people are working on, I would call it easy support, or things where like, hey, can I return this item? Can I get a refund? That sort of stuff. But we'll go to a lot more advanced. In the WordPress world, we're pretty close to where you'll just say, I want a website with e-commerce, make it look like a mix between Tim.blog and Seth.blog, and make it kind of anime colors or whatever it is. Then boom. Right now we have the version where it just does it for you.

1:04:24What I'm working on is where it actually shows you all the steps so that you learn how to use the tool as well. That's cool. That's cool. I think that's going to be really key. Education. Again, I don't think this is a minority thought, but like the impact on education, it's been huge and where I personally felt AI the most. What type of education for yourself? I have so many gaps in my knowledge, you know, like. How do you use AI to fill those gaps? Ask it questions and follow-ups. like, hey, how does hail work? Like it's ice, it's heavier than air, but it forms in the sky and it falls. Like, how does that work?

1:04:57I had no idea. It had always been in the back of my mind. So you can basically go back to being like a curious four or five-year-old. Ask all the questions. Ask why a bunch of times. Why is the sky blue? What is going on here? How amazing is that? And how amazing that kids that have, you know, adults get the curiosity beaten out of us. Yeah. But with that childlike curiosity of actual kids coming in line with these things. Wow. And Khan Academy is doing some really cool stuff. And you can sort of mate the chatbots so they're safer for kids and don't do weird stuff. I think that's really key. So the question I want to ask is related to kids, actually.

1:05:34So if you had kids, or let's just say you were talking to a young group of kids, right? So you're talking to the equivalent of, say, the economics team you refer to. So let's just say 15, 16-year-old kids. clearly smart, have some ambition, they want to do some stuff. What type of career advice might you have for them? Because I was discussing this with a friend of mine who has a bunch of kids, and he was saying, I don't know what to tell my kids. He's a technologist. And he's like, I think lawyers, he's like, right now we've basically, I can't remember the exact AI that he's using. It's not ChatGPT, but he's using a legal specific AI to draft almost all of their agreements.

1:06:12I don't want to dox them, so I'm not going to give too much more detail, but this guy's very smart. I mean, he's using that to replace a lot of at least kind of first round drafting. Now, there are many reasons to have lawyers and law firms besides just drafting. So to be clear, you need a privatized army to inflict God knows what, then it's a different conversation. But then you have many aspects of AI that are going to disrupt jobs. I mean, they really just are, or people are going to have to bob and weave, despite what some of our mutual friends might say about like, no one's ever going to lose a job and so on.

1:06:43I don't believe it. So what might you advise to someone now? And they could be young or somebody who's just thinking about a career pivot. How do you AI-proof yourself or at least kind of put on an eight-point harness so you have some defensibility? What are your thoughts? Maybe this is something I changed my mind on, but it is one on my list is I used to really advocate to learn to code. These can write pretty good code now. I've gone back and forth. So if you'd asked me like three months ago, I was like, no, you don't learn to code anymore. Now I think I'm back to it's worth to learn to code the same way it might be useful to learn a martial art, even if you're not going to be defending yourself every day as like part of your livelihood.

1:07:23Like there's something intrinsically good, studying the humanities, et cetera. So I think learning to code can teach you to understand what's going on with computers in a way that I think in an AI world will also be very useful. I would tell kids to play with this stuff a ton. You know, the prompt engineering, the playing with it. learning how to learn is something I know you're very passionate about. Feels pretty timeless. And I'd probably point to that great work essay by Paul Graham. He talks a lot about ambition and how important it is. What you're doing, like what's your drive? How are you going to leave a dent in the universe?

1:07:56What are your best trying, you know? And I feel like that's really, really, really important. I'm actually very optimistic about future generations. Tell you something I changed my mind on. Yeah, let's do it. We'll jump around a little bit. It's got two parts. One, I used to be worried that we were going to have too many people on Earth. I read this great book Kevin Kelly recommended called Empty Planet. It basically says we're not going to have enough people. Population has already peaked in most developed countries. I think the U.S. is the only nuclear superpower with a growing population over the next 30 years.

1:08:27What do you attribute that to? For us, it's just immigration. So if we mess that up, we're going to lose this whole... Toast. It's a big competitive advantage for us when you think about when the best people in the world want to send their kids to school here and stay here. If we mess that up, we're, I think we have some other advantage geographic and resource-wise, but like, yeah, that's a really important one. I had personally chosen not to have kids. I think it was seven years ago now. I decided, or six years ago, like I'm not going to have kids the rest of my life. Sort of built my life around that.

1:08:56Been rethinking that somewhat. Maybe it's the ripe old age of 40. Maybe it's also knowing that we're not going to have enough people in the world. I think also I'm just a bit more optimistic about the future, especially with the AI stuff. that it's kind of exciting to think someone born today in 18 years, what are they doing? Like for most of the past hundred years, you could predict a few things. There's colleges, which have been around for many hundreds of years. Like there's a few things that have worked. I don't know if in 18 years, you have a really super smart, precocious kid. You're going to want to send them to a Harvard or Princeton or like any of these things.

1:09:35I think the world might've shifted so much that that's just like a radically different thing. That kind of makes me a little optimistic and curious about it. What are the reasons do you have for feeling optimistic? That's, I think, a counterpoint to a lot of the dystopian narratives that people would be interested to hear more about. I mean, you're optimistic kind of by default. Is that fair to say? Like you sort of... I lean that way. Lean optimistic to begin with. But... This is a big change in the conversation that you and I have had around kids. Like this is my first time hearing about it.

1:10:06That's why I told you I had some new stuff for you. You certainly do. Part of this as well has just been inspired. I have now 15 God children. And so like seeing some of them and being able to be in their lives a bit has been just so rewarding. So cool to see them like download new information. That whole thing. I mean, this is not novel at all. By the way, every person I know as a parent has been saying this like, Matt, you don't understand. I'm like, okay, maybe I'm starting to get it through my thick head a little bit. Why optimistic? I know that technology is somewhat neutral, can be a double-edged sword, can be used for good and bad.

1:10:39I guess I have a core assumption to my optimism, which is a fundamental goodness of human nature. And this is actually a big split. Some people think humans are, you know, the Hobbesian life is nasty, brutish, and short. Or what's this rival stuff we read, like Neil Strauss' book? emergency we're two weeks of food away from everyone just going crazy and like and i think growing up in houston through hurricanes and stuff i saw some of these disaster situations including when like there was no power and how people came together was quite inspiring so is there evil in the world yes i mean we see this with some of the autocratic leaders and things but i would especially of like regular people not these like crazy evil terrible people i would feel pretty good about being like teleported to any place in the world and talking to someone.

1:11:31That's kind of cool. And then especially when we figure out economic stuff and can like remove some of these base level issues, survival issues, which we largely have in the developed world. And arguably even in the whole world, the blockers are typically political or these autocrats. We could feed everyone in the world easily right now. The blockers are usually political. That's exciting. And then the final thing is just working on it. The best way to predict a future is to invent it. So there's a way I want the web to work. And I work on it. And it's worked. We've got a third of the websites on this thing.

1:12:03That's cool. And that's forcing the proprietary people to open up more. Other stuff. You have a worldview. You interview people who you want your readers and listeners to listen to. Because they'll get influenced by it. I don't think you'd bring someone on here that you thought was going to mess up their mind or head them down the wrong direction. I've not been seduced by the dark side just yet. And so that's part of changing how the world works. Yeah, totally. And I do use the podcast for that, for sure. And the books and everything. Like, how many people have you met that are like, my life changed somehow?

1:12:33Yeah. That's inventing the future. If you've just been passive, that wouldn't have been a ripple in the pond. What is the, oh, you know what? We can look it up and put it in the show notes. It's not touring, but the best way to predict the future is to invent it. Do you remember the attribution on that? I want to say Alan Kay. Alan Kay. That is it. It's Alan Kay. What a great line. And how true. What else are you excited about or have you changed your mind? I may come back to the kids thing. I'm still like in shock over this. This is amazing. I know. We'll talk about it more. It's developing. You know, I'll say like, I don't know what that looks like for me, if it's traditional, non-traditional, but we just announced, I just did my state of the word, which is the annual speech I do.

1:13:10It's like state of the union. It's something I'm very, very excited about. Next year we're working on, we're calling it data liberation front. Basically, one reason I think proprietary services have gotten a lot more popular is they do subtle things to lock people in. Remember we talked about the messaging earlier? Some of the CMS spaces like Wix don't even provide an export. So they really, it's like a roach motel. You check in, you can't check out. So what we're doing with this data liberation front is creating an open source directory that provides two-way import of all this data. So whether that's in e-commerce, in another page builder, because there's all these different page builders for WordPress besides Gutenberg, everything.

1:13:50And then once it's in WordPress, you can get it into anything else you want because WordPress is kind of universally supported, our formats. We're also improving the WordPress to WordPress migration format. So we have an export, but it actually isn't great in that moving the files and the plugins and everything is still a pain in the butt. So we're going to make that really, really easy. And so my hope is by radically lowering the friction, it'll help make the web kind of force everything to be a bit more open. Data liberation front. I'll catch your name. So it's in a sense, and this may be a terrible analogy, but it's like a Google Translate for content management and technology, right?

1:14:26From anything to anything, and then from that next hop to whatever else. It increases competition. This also means that if you're in WordPress, everyone else is going to do this too. But I think this is ultimately really good for users. And when you think of lock-in like music services, how hard is it to move your playlist in between the music services? Someone actually built something for this. But that lock-in is, I think, not user-friendly. What are some other ways that you would like to see the technology world or just technologies stirred up in this way? Where if one person or company were to do X, it would sort of catalyze a bunch of mimicry slash competition that would be ultimately better for users and humanity slash fill in the blank.

1:15:15We've talked about messaging. You know, app stores are opening up now. There's been some judgments against Google around billing systems and other things. A big reason I think the world's front proprietary the past 15 years has been mobile platforms, which are way more locked down than desktops. Everything has to go through their app store. You can't just run arbitrary software on your phone. You will be able to do more stuff like that over the next few years. So could you just walk me through an example so I understand what you mean? What it looks like and what it could look like. So currently what the issues are and then what it could look like.

1:15:45Yeah. So today every app on your phone has to go through the app store. So they go through an approval process. Sometimes Apple is slow at approving things. Sometimes they kick stuff out. Tumblr got kicked out. They typically take a pretty big cut of payments, they force you to use their subscription systems and they take 15 or 30 % of it, which breaks some business models. So that's why like for a while, I think they made exceptions, but when you subscribe to like Spotify or Netflix through your phone, it would cost more if you did it on the web because they have to pay that cut. And the exceptions they make are somewhat arbitrary.

1:16:19So for example, if you buy a book on Amazon, they don't make you use their payments or take a 15 or 30 % cut because the margins or when you order an Uber, they're not doing that when you're tipping through uber they don't take a cut it just goes direct to the driver but we added a tipping feature on tumblr which again we're not taking any money from it it's like just money going direct between the people and they made us charge a fee on it i don't like a subscription it was like a subscription thing and they made us charge a fee and it's like oh wow now like if you're charging like a six dollar a month subscription to your blog that becomes four bucks a month and then i still have to process the credit card even or do some something else over that.

1:16:58So like, just got very messy. So that's an example. So that's going to change or it might change. Yeah, I think so. I think regulatory pressure is going to force them to open up. You've always been able to like jailbreak your phone or you might sideload things using like something like test flight and you can do testing apps. Yeah, totally. But it's not really a broad commercial thing. I'm also thinking about this for text. Text, the multi-messaging app, they might not like. So what would it look like if it's blocked by the app stores? How can we still get it in the hands of the people? Do you have any ideas that you can share or is that too inside?

1:17:34Plan A is working with the networks and like just saying, hey, like we want to support your business model. We're not trying to change any of that. We're just trying to provide this power user tool. And there's a lot of prior art for this and like email clients. You can use Gmail with Mac mail or with superhuman or any other things and their business is fine. And then two, I guess carrot stick. I don't know if we have a stick against these companies, but working with politicians, working with our user base to do petitions. I don't know, maybe I'll camp outside Apple's office, do a hunger strike at one infinity way.

1:18:07I really believe in this stuff because it's user-centric. So what's the thing that gets them to do the thing that is really ripe for their users? What could change, what company could change is all is Apple. And the reason I talk about them a lot isn't because I don't like them, It's because I hold them in the very highest esteem. I love Apple a lot. And they're like a$3 trillion company now, but they still act like an underdog sometimes. And so I think a lot about what would a benevolent elder statesman of Apple look like if they sort of acted like, hey, we won. We have hundreds of billions of dollars in the bank.

1:18:43There's very little that could hurt them except hubris. Companies don't die from competition. They usually die from suicide. whether it's flying too close to the sun or trying to over-optimize the last penny from everything in ways that lock-in users aren't sort of freedom promoting. I could see that hurting them majorly. So I want to see the opposite. I want to see like a really vibrant Google, Apple, Microsoft, et cetera. And actually Microsoft is probably the best example of this. It used to be quite competitive, quite anti-competitive, obviously, and has become quite benevolent over the past decade.

1:19:17And one of the most amazing turnarounds and runs. Yeah, really remarkable. Embrace of open source, making things super user-centric. They did a lot of really cool stuff there. And I think that's the playbook for all these big tech companies. What are some of the lesser known tools of competition, or invisible tools of competition, in the sense that someone, or a platform, or fill-in-the-blank larger company making say a messaging service break 5 % of the time or be 10 % slower. That's sort of invisible means of leverage. I would have to imagine there are examples of under the umbrella term of say privacy, you could also see some really incredible sort of competitive pressuring slash crushing slash fill in the blank.

1:20:09I'm just wondering as someone who's worked in technology, understands technology as an operator and individual contributor in code and who also is right in the middle of the switch box. So you see a lot, you get to test a lot that is behind the scenes. What are some of the lesser known tools of sort of invisible competition? There's a lot of dials. So I'll talk about things that are publicly known and people have been caught about versus all the secret things we did. No, I'm kidding. X, Twitter under Elon Musk got caught. Every single link you click on Twitter goes through t.co or redirect service yep to certain media sites and other things they were inserting like a five to ten second delay again every little bit of friction particularly on mobile people just press the back button they go back to the tweet list so like it's incredible and there's studies around this like every hundred milliseconds the page takes the load like lower conversion etc what else has been caught google got caught for they created this format called amp accelerated mobile pages it was designed to compete make mobile faster we actually supported it wholeheartedly.

1:21:13And they did it kind of open source and everything like that. Some documents leaked that basically said that, and it's funny because I think the people working on AMP didn't even know this. I think they were actually like true believers in the sort of improving the web type of thing. Certainly we didn't know this, but there was something in AMP that also like blocked, I'm not going to get this right, but like blocked header bidding or something, basically made it harder for other advertising networks to run on these pages in a way that benefited Google. And I think Google particularly has sharp elbows around advertising stuff.

1:21:42The greatest moneymaker in the history of the internet, you mean? I get why that, yeah. And the duopoly there of them and Facebook, them and Meta, is entrenched by regulation as well. So Bill Gurley has this amazing presentation. Have you seen this? I'm not sure which one. I've seen a few of his presentations. He has a new one. It's basically about regulatory capture. The name is a number of miles, like 2791. He kind of goes through a number of examples of where, you know, whether it's COVID test. This is one example. You go to a Walgreens or CVS here, there's three COVID test brands and each one costs like$21.99.

1:22:19This is a couple of years later. In Europe, they're like five bucks for two. And apparently the US blocks all the European manufacturers. And again, these assay tests are like very basic technologies, like nothing new, like what's happening there? And he kind of digs into it and oh, the regulator used to work at two with these companies actually like yeah that's interesting like how does this all work so how regulatory capture and he tells his story of like he was trying to lobby around something and then the politician was like can i have a meeting he's like oh yeah i'll come to you he's like wow that's i'm on the west coast he's like no no i'll come to you set up a conference room and someone calls i'm like hey we do these like a fundraiser it's usually like five grand a seat and he's like okay and they're like oh and they call him back he gets like sick people together and then they're like, you need a bigger room.

1:23:06All of a sudden, up comes 10 people. And then the next thing was something like, we'd love all the people who are married for their partners to donate as well. And he's like, well, I don't have enough seats in the room. He's like, oh, they don't need to come to the meeting. This is like a literal story that happened to him. And he was fighting for something really good. It was around municipal Wi-Fi and it was being blocked by the telecom companies. The Comcast and Verizons of the world were blocking this. So it's a great presentation. I would say that's a follow-up for everyone listening. We'll link to that.

1:23:35But I think that's also something that companies can do. I know for a fact they hire opposition research. They publish. They sponsor academics and things to publish. Less companies tied up in China. It's all happening to each other all the time. Mostly among big tech. I would say startups don't do this at all. Medium tech doesn't do this at all. Well, is that because they are lawful good to use D &D parlance, or is it just simply because they don't have the resources? I would say, yeah, maybe they don't have the resources. My steel man for why the bigger companies do this is they also get attacked a lot in probably really underhanded ways.

1:24:09So it's as much defense as offense. And so that would be my sort of like charitable interpretation of why they do some of these things. Do you have any security or basic security or privacy recommendations for average Joe or Jan? I guess I don't want to insult my listeners, but just like somebody like me, I'm not technical, But if you were to say, yeah, one thing you want to be really careful about is this. On personal devices and computers, just a lot of people do X. You should really do the opposite of X. The easy stuff. Make sure your apps and operating system are always up to date. I actually get really excited.

1:24:44It's like one of the first things I do in the morning is load the app updates. So make yourself excited about it. Yeah, very important with browsers like Chrome too. Yeah, there's a lot of actively exploited stuff out there. Two, good passwords. I think you've talked about this. I like password managers like 1Password. There's also this new thing coming out called PassKeys. You know, I have seen this and I don't know what it means. So I would actually love a one-on-one. This is kind of a new thing for your audience. If a server supports PassKeys, you should switch to it. So basically, it's a technology which eliminates passwords.

1:25:14You use like a secure key exchange. And as a user, what you'll see is that you just log in with scanning your face or something. And it's kind of built into the OS in a really secure way. And it's unique. thing that breaks my heart is when people use the same password on multiple services. Never do that. All my passwords are super random, like 40 character. I couldn't tell you if I wanted to. But you generate them. And that's kind of what this does in a better way. Do you mind getting into the weeds for a second, just on a technical level? What are we talking about? Are these kind of like private keys and private messaging?

1:25:46Like PGP? Am I making that up? PGP stands for pretty good privacy. This is like a key exchange. Yeah, what's actually happening? I know this is probably going to get way above my pay grade quickly, but password I understand. Well, to the extent that I think I understand. And this is actually, I'm not sure the exact length of the key or anything like that, but imagine it like you have a really unique, super long password, maybe like a couple thousand characters that is then stored in the secure enclave on your device. And so one password can also support these, but basically it kind of gets people to use random passwords and it creates a better UI because they're logging in with their face or their fingerprint or something.

1:26:26So that's probably the best way to describe it. What the protocol is doing is the browsers now support this as a standard. And so they do like a challenge response effectively. So if you've used like SSH before, probably, you can do that with a key. So you can type in a password or you can have a public key stored on the server, which is not sensitive. Someone could have access to your public key and not get to anything. And then your private key, which is secret. And there's a calculation done between those, which says, oh, this is really Tim or the person with the key. Got it. Okay. Past case to revisit.

1:26:58What else are you excited about, Dr. Mullenweg? WorkCamp Asia. This is actually a joint thing. Yes. Let's talk about this. So this is something I am very excited about and I need to finesse some details to make sure it's going to work. But what are we talking about? We've had some pretty epic travel adventures. We've had some great... It's been a while. It has been a while. We've hung out more in like home bases and things, but they're kind of traveling. We've been all over. We've been to Vietnam. Yeah. Been to Turkey. Yeah, Greece. Been to Greece. Been all over. And actually, the only time I've set foot in Taiwan, which is where we're camping at Asia this year, was we were connecting to Vietnam.

1:27:35Actually, an amazing story there. A cool Tim story as well. There was something wrong with our tickets and they weren't letting us board. I remember this. And this was kind of early. Like, not everyone spoke English or something. And you start breaking out some Mandarin. I remember that. It somehow got us on the plane. I still don't know what you said. I remember that. God, I haven't thought about that in forever. I still have the photograph that you took in a park late night in Vietnam of this little kid with a cute hat with breakdancers in the background. I still have that on my bookshelf. It brings back some great memories.

1:28:07Yes, I've never been to Taiwan. So we're Camp Asia, March 7th through 9th. You graciously agreed to come. And part of the pitch, which also I want to do, is take a few days off afterwards and explore the country. Yeah. So, yeah, we'll probably get you in on the last day or something, because I'll do a few days with all the WordPress stuff. And then, just explore the food. I've heard so many good things about Taiwan. Yeah. It's also one of those places that, kind of like Hong Kong 15 years ago, like, maybe you could visit a geographic geopolitical hotspot. Yeah, there are a lot of open questions around Taiwan.

1:28:37Especially over the next few years. So, I think it's kind of a perfect time to be there. Maybe it's time. We've got to figure out what you're doing at WorkCamp Asia. If you want to do like a Q &A, I can interview you or give a talk on something you've learned. It's a cool audience. It is a cool audience. Got to get to some night markets. So I don't know if you knew this, but I've spent time all over East Asia. I have loved my time in Japan, in various parts of China. I've spent time in Taiwan, most recently in Korea, which completely blew my mind. Loved, loved, loved Seoul, which is where I spent the time.

1:29:09But I spent, with respect to Taiwan, specifically two summers in Taiwan. No way. Yeah. I spent two summers. This is way before tech made anything easy, because this would have been 98, 99 maybe, in that range, somewhere around there. Maybe 97, actually. And a hilarious story. I remember going on these really rough bulletin boards where English was - Like physical or like online? Online, bulletin boards. And the English was not always super straightforward or easy to understand. I was doing my best. And I ended up having someone, because I was trying to find a cheap place to stay in Taipei and couldn't quite figure it out, didn't have any money really.

1:29:57So I ended up connecting with someone who said they could organize a homestay. And then I arrived in Taipei, it's pouring rain, I don't know a soul. I eventually take a taxi from the airport, torrential downpour to this supposed homestay. And it's like a dilapidated church. And they're like, here's your bed. And it's just a wooden surface. Like it's like a tabletop. And I was like, oh boy, I'm really going to have to figure out a plan B. And I had this woman at one point, I was clearly lost, approached me on the street and offered a help me, which I've just, due to a host of reasons I was wary of.

1:30:41I was like, I'm not sure if I want, it just seems uncommon here for this to be a viable offer without strings attached. She turned out to be a good Samaritan. She owned two restaurants in Taipei. She was like, you know what? Come by anytime. Introduce me to all of her friends. So I ended up just getting adopted by this woman and her basically like Ratatouille restaurant family. It's amazing. People are fundamentally good. You know, I am leaning, I do lean. I wish I had less of this on the Hobbesian side, so you're a good influence on me. In this case, absolutely delivered on that premise. And just had the best time.

1:31:22And Taiwan has these fantastic night markets. At the time, it was perfect for me because I was such a night owl. Very late night culturally. You'll go to dinners. You see this in places like Argentina to some places in Europe where you're like, this is bizarre. It is 11 o 'clock at night and there's an entire family out with even little kids having dinner. I love that. This doesn't make any sense. And I absolutely loved it. I had a wonderful time and that was a long time ago now. I mean, I'm trying to run in the basic math here. It's like 20, 30 years ago. I mean, that's a long time ago. And for that reason and many more, also that we haven't taken a trip together internationally.

1:32:00like a real trip. We've collided in various places in Italy briefly. Like, boom. Oh, yeah, that was fun. Yeah, a little like course collision. Although, actually, you know, I take it back. Antarctica. That was a real trip. Oh, yeah, that's a real trip. That was our last podcast. Yeah. That was a pretty deliberate trip. That was a long one, too. That was a long one. Two weeks? Yeah, about two weeks. Yeah. That was a real one. Not, I mean, exploration, yes, but with lots of constraints, right? Like, don't wander off. Random wander. Yeah, don't wander off and fall into a one kilometer like crevasse and die.

1:32:31Don't do that. All right. So WordCamp Asia, what were the dates on that again? Roughly? March 7th to 9th. All right. And yeah, Tim's going to be speaking. So that's exciting. I love how I keep saying I need to finesse in the details. But Matt is committing on my behalf. I would like to make it happen. I really, this is a priority. So that is in there. What else are you excited about? It kind of ties into that. All right. It's something I haven't told you. Oh, wow. Because I am taking a sabbatical in 2024. Sabbatical. Yeah. So Automatic has its benefit where every five years, you get two to three months fully paid time off.

1:33:07Okay. And a hack on it to encourage people to take it is if you don't take it until year seven, you don't get another one until year 12. The clock starts when you come back from the previous one. I extol the benefits of this. I have literally like hundreds and hundreds of people take them. maybe over a thousand at this point. I talk about why it's so amazing. I'm the biggest hypocrite. In 18 years, I have not taken one myself. Luckily, almost every other executive has. So like the example gets set, but I finally was like, you know, I just need to pull the trigger. And so February, March, April, including during this WordCamp, I'm going to be officially on sabbatical.

1:33:44I'm honestly terrified. I don't know how to unplug for that. I mean, you saw me in Antarctica. I got weird after like eight days of no internet. A lot of people get weird in Antarctica in fairness. Yeah. So I'm going to try to do some detox, maybe some silent retreats, you know, working on hobbies, chess, sailing, ping pong, just fun unplugged stuff. But honestly, I'm kind of scared too. So I've got one or two dates that are in there, friend surgery, this work camp, but I'm just going to show up like a attendee. I'll speak or something, but like I'm not going to like help plan it or do anything like that.

1:34:20So even we're going to have a board meeting in there and it's going to be a good practice. We talked about this with the team. Like what are we going to do about this? It's like, well, I'll go to the board meeting, but I'll go to it like a board member, not like someone who planned out the agenda and everything like that. So I'll get the material while the other board members get it versus, you know, the multi-week period, you know, planning process and everything. So I would imagine you're generally a fairly important quarterback slash primary actor in board meetings. So who is going to be presenting this information instead of Matt?

1:34:51Leaders in the company. Leaders in the company. Yeah. Our chief financial officer, our general counsel are always really big in the board meetings. So here's a question for you. I'm very excited about this. And I'm very skeptical. Ha! Because you've already mentioned a number of things that are in there. Businessy things that you've allowed to slide in with some semblance of I'm just an observer. Two things.

1:35:16two things yeah and it's partially i guess i could i could skip the board meeting i'm kind of curious though for this experience so it's driven right now by curiosity so the benefit you know a lot of people think obviously the benefits to the person you get the three months paid time off so that's pretty cool we now have people who've done multiple because they've been an automatic 10 or 15 years and like some of the testimonials are amazing like someone was like yeah i get to take a summer with my kids i think they're doing their second or third one they're like, this is the last one. Because after this, they're going to be in college.

1:35:46I'll never get this amount of time with them probably again for a long time. But there's also a benefit to the organization. It's funny. One thing people ask is they say, well, do people just take these and never come back? That's basically never happened. Maybe we've had people resign like maybe once or twice out of the like thousand, but like, it's very rare. Two, if someone's out for like two weeks or three weeks, you just wait for them to come back. You don't actually look at the systems to which they are in the critical path for. 100 % agreed. When it's two or three months, the organization needs to figure out how to work without that person.

1:36:18And so it's a great opportunity to identify those bottlenecks. Actually, some financial service firms require this for auditing reasons. Because if someone's in a critical path of some financial thing, it's actually a good practice to have someone else do that for a while. That's not really our primary concern. But you can figure out your bus count pretty quickly. It's like, oh, wait a second. It also gives great leadership opportunities. So this was inspired by the former CEO of Automatic, Tony Schneider, who just did this because he's cool. And he did like a three-month road trip with his family.

1:36:48At the time he was CEO, I was president. Gave me an opportunity to practice being the CEO. And we saw what worked well and what didn't. Also led like, oh, we need to do this executive hire because Tony's really good at something and I'm not. So we need to hire someone to fill that in. These are part of the reasons I think it's awesome for organizations. First thought, if you had a thousand people do sabbaticals, or however many people, but a lot of people do it, last I checked you guys are involved in the content business. Have you thought of or has anyone assembled anywhere sabbatical best practices?

1:37:20Because this is also, on some level, synonymous with what I described in the four-hour workweek as the mini-retirement. A primary value of which is you establish systems and stress test systems and processes that outlive the sabbatical. They persist. Is this something you guys have gathered? Is there some type of discussion forum where you have anything like this? It's so funny because as of today, no, but probably by the time this gets published at automatic.com slash sabbatical. We started working on a page. So a lot of people blog their experience. This is a page that other people, meaning the public would have access to?

1:37:56Yeah. It would be just slash sabbatical. So a lot of people blog about their experience. And there's really all types. Some people like have walked the El Camino for a couple months or done like the Pacific Coast crest thing. Some people just stay at home and chill out. You know, something like it's really, it's all over the map. I don't think there's a right way to do it except hopefully not just do what you were doing before and we do kind of like really strongly encourage people unplug actually someone just who's on sabbatical pinged me on slack and i was like don't make me turn off your access you need someone to do that for you you need to hire a police officer at the end of the sabbatical i put a child lock on my phone or something and like i'll give you the code get a cookie jar with a timer on it yeah the end of the sabbatical, the sabbatical is a huge success.

1:38:43Why has it been a huge success? Because there's doing it to say, look, I'm walking the walk and I did my sabbatical, but that's not very interesting, right? In and of itself. It's like, okay, fine. Although it is good to be consistent. It's good to be consistent, but you could also kind of creep off to your laptop and in theory be on sabbatical, but in practice be a lurker on all sorts of different business calls in meetings. That would be pretty terrible. It would be. So what would success look like? And actually something I'm debating is because, you know, I do love coding and computer stuff.

1:39:14And so like playing around with like LED programming or something is maybe a sabbatical project. But I'm also like, I'm on the computer all day. So just for like a health reason, I think I should really get off. So what's success? Well, it's kind of what we talked about for the organization should come back a lot stronger and people should get a lot more robust. What's success for you? I'm most interested in Matt Mullenweg. I think for me is that I'm recharged. You know, the funny thing is people come back really wanting to work. And a typical thing I hear is like, it kind of takes a month to unplug for your brain to like reset.

1:39:45Month two, you just enjoy things. Month three, people start to get antsy to return, which is, I don't know if that'll happen to me, but that's a pretty common arc. So I hope I come back with like a renewed energy. To be honest, this last kind of two years has been really, really hard. You know, we had lots of business ups and downs. There's been all sorts of crazy stuff, the AI stuff. And I am a little toasty, to be honest. Not burnt out, but definitely at times a little more stressed than normal, where it's really getting to me. And you always talk about how I'm so calm. Thank you. But also, I'm human too, so it gets to me.

1:40:21The duck on the pond, kicking like hell underneath. So I think that's the thing I'm looking forward to. What am I scared of? is a weird thing we're also being scared like of like people not needing you or irrelevance which i think is like a really core fear for me it's not maybe not practical at all i'm at it but like it there's something there is the needing you and relevance this the same in your mind or those different things they're probably different versions like relevance is maybe in a global context or in the company context and needing you is maybe even maybe like interpersonal and so like when i've done like some meditations or some other work that can be like a core fear of mine then maybe how have I designed organizations to need me in a way that's not healthy?

1:41:07That's one of the questions I ask myself. Or if you get a lot of benefit, and I do sometimes, you came in and saved the thing. That feels really nice, especially in like a CEO job or a job which is very amorphous. People are like, what do you actually do? Oh, I saved the thing, you know? But then are you hiring people that need saving a lot? What's the sort of shadow side of that? Jerry Colonna, who I think you've had on, right? Oh, yeah. Absolutely. We had a great episode. He has some very good questions. He has some very good questions. My favorite is, how am I complicit in creating the conditions I say I don't want?

1:41:40Such a good question. It's one of the best ones. Yeah. So I think success for me is also, yeah, just come back really energized, excited, hopefully with a lot of inspiration and ideas, because I get a lot of inspiration from my art or stuff outside of WordPress. Recharged. I mean, there are different ways one can use that word. Are we talking about, I would imagine we're talking about recharge physically, intellectually, et cetera, multiple levels. Definitely want to dial in health stuff. What would that potentially look like? Getting that outside, forcing him to do a two mile jog that he actually has to train for?

1:42:12Sunlight, nature, nothing novel. This is all like the basic stuff you talk about a million times. Yeah, the basics are the basics for a reason. Yeah, and it's so effective. I'll probably experiment with some stuff. You know, there just started to be this blueprint delivery service in San Francisco. I don't know what that is. Brian Johnson has a blueprint system. And you know, there's like the weird food that's like a gel or something. Like there's now a delivery service for that. So like - You get your Soylent Green in a bottle and - I'm actually pretty excited about it. It looks like - Why not?

1:42:38Try it out. I'm not really going to cook this stuff. So yeah, just do some experiments there. So I asked you what success might look like. Yeah. Made some headway there. I can ask a million follow-ups, but I'm going to ask a different question. It's looking at the sabbatical from perhaps the opposite side, which is, let's say after the sabbatical, you or maybe just the people closest to you are like, yeah, sabbatical didn't really work out. Kind of failed. Kind of fell on its face. What do you think are the most likely temptations or slipping points or issues that could compromise the sabbatical?

1:43:15Well, somehow my health got worse over it. Yeah, sure. So a lot of the things we've talked about and where I find a lot of joy and happiness is typically in being generative, making things, not consuming things. But I think it's very easy to fall into a consumption, like a hedonistic treadmill type thing. And it's nice sometimes, I mean, about to the holidays, I'll definitely consume some stuff or it's nice to take a nice meal on vacation. But if that becomes your all the time, we've seen that happen to friends who've been successful and typically does not look great. The brief history of the world guy, the amazing historian has a great quote about that.

1:43:49Oh, you're thinking about Will Durant? Yeah, Durant. I'm going to read it, actually. Okay. While you're looking that up, I'll just say I'm interested in what temptations, because I could name mine, like what temptations you think you need to be preemptively guarding against because the siren song is likely to pull you. How might you be complicit in creating the conditions? Yeah, social media. I need to be careful about that. Particularly my Twitter ex-addiction, news consumption. My most dangerous is where something is sometimes productive or has some positive, but it's probably net negative on a whole, or if I spend too many hours on it.

1:44:29Phone time in general, I'd love to get down. Screen time in general. Do you think you could just take your entire sabbatical off of social media, just delete them all from your phone, not use them at all? Be interesting. I mean, they'd still be there when you came back. You know enough people, if you really, I want to get on the phone while I'm walking outside in the sun and talk to someone like Cyan or Rune and just be like, hey, would you mind just giving me like the most exciting things going on right now in your field? And I'll trade because I'm excited to share blah, blah, blah. Like you can do that.

1:45:01That's a good idea. I'm sure you can do that. I like these ideas. Keep them coming. Will Durant. This is from Fallen Leaves, which is that post-humus book. Health lies in action, and so it graces youth. To be busy is the secret of grace and half the secret of content. Let us ask the gods not for possessions, but for things to do. Happiness is in making things rather than in consuming them. That is amazing. Isn't that beautiful? That is. Can you send that to me, please? Yeah. Will Dren, I mean, just, was it Will and Ariel? So prolific and also so incredibly good at crafting prose. Oh, man. Yeah.

1:45:42Did you read the Fallen Leaves book? No, I haven't. It's neat. It's on life, right? So it's kind of his, and I guess it was discovered after he passed, like the manuscript. Wow. And so, like many years, like 30 years after he passed or something. Incredible. I'm calling it the somatical.

1:46:02Matt is a specialist in dad jokes. This began, I mean, I mean, it may have become in the delivery room for all I know. Okay, we may come back. I'm sure with dinner we'll talk about the sabbatical more. But in terms of things that you've changed your mind on or excited about or absurd things you do, any and all of the above. You want to do a lightning round? Yeah, I've got some changed and I've got some absurd. Okay. Changed. Changed my mind on nuclear, actually. Okay, from what to what? I think even like when I was a baby, my mom took me to like a nuclear protest or something. And so like as someone caring about the environment, I sort of assumed nuclear was not, it was kind of anti-nuclear, Chernobyl, etc.

1:46:42And now I'm pretty fully convinced that is necessary. We should be building as many of these plants as possible. And it's going to be an amazing part of the bridge to a more carbon-free future. And you see that in small-scale reactors with less likelihood of technical problems and issues. Yeah, all of the above. Let's take the things that work. They're expensive. like we need to get better at building stuff like china's really kicking our butt here you stop turning ones off that we're running so like that sort of stuff like stop shooting ourselves in the foot we saw what happened with germany you know when they turn a bunch of stuff off but they're now turning it back on so this is going the right way and there's a lot of investment in the tech here and so you know let the bill gates startup and the other ones and the sam altman startup like let them ship and nuclear in this case refers to fission we're talking about fission yes and there could be breakthroughs around other things.

1:47:34But people are scared of this, but also like the US military has nuclear powered submarines and aircraft carriers that are going around underwater. Like we've been done this very reliably for like many decades now. So I feel like that was a wrong turn in history. Some theories it might have been influenced actually by like countries or companies with a lot of legacy fossil fuel. But you know, sometimes we do the wrong thing, then we figure it out. So nuclear is one of them. Psychedelics. Tell me. You know, thanks to you, we were very early supporters of a lot of research around this. Yeah, you supported a lot of amazing things.

1:48:09And I felt like, especially during that period where everything was outlawed really sillily, been very pro-legalization in a lot of ways. And like for weed, for example, I think there's some interesting stuff coming out around like marijuana, which I had kind of not heard any bad stuff about. Where like, oh, this can actually create some risk for psychosis. I used to make fun of these things, right? Like the old documentaries are like, you smoke one blunt, you go crazy. Reef for madness. Reef for madness, like all this stuff. It was so dumb. But we funded a lot of research. And I like that people are researching these things so we can understand the good and the bad of these molecules and how to use them safely.

1:48:46Because we see the impact is so incredible. And there's also, I have now seen, I think you have as well, where it can go wrong. Super rare, but there's other stuff, maybe confounding factors. Yeah, for sure. So that's a change your mind on? Yeah, I think I used to be like very super pro just open legalization of everything. Like if you're 18 or above or 21 or above, you can just get it at any store, whatever you want, whenever you want. And now questioning that. Curious your thoughts there. I mean, you've always been pretty cautious when you talk about it publicly. Yeah, I'm cautious. I'm cautious when I talk about it privately too.

1:49:17I mean, I would say that net net, if you were to talk to say my ex-girlfriends, I talk more people out of psychedelics that I talk into by a very wide margin. I'd say like eight or nine out of 10 would be a case of dissuasion and not persuasion. And there are a few reasons for that. One is if someone is looking for a quick fix and by the nature of their questions and requests, it is clear to me they're not going to do, they're almost certainly not going to do any preparation or integration afterwards, which you could compare. I mean, I often compare to, say, serious knee surgery or shoulder replacement surgery, whereby you're going to do a lot of due diligence.

1:50:03You're going to do probably strengthening and a number of prehab exercises diligently for a period of time to prepare your body for the surgery. You undergo the surgery, which is very tightly supervised. Then you do rehab. And these are all critical components of the therapeutic outcome. And I think Gould Dolan, as an example, has been on the podcast, and the potential for reopening critical windows is a compelling new theory slash hypothesis around some of the amazing outcomes that you see with these conditions like complex PTSD and so on, where somebody has the diagnosis of PTSD for 17 years, they've failed every intervention, and then at the end of a trial, you have something like, I'm pulling this number out of the air, but it's not that far off, like 67 % full remission.

1:50:50Or the best other alternative is like 15 % or something. Yeah, not even close. They're just universes apart. But the importance of the weeks following an experience is one example. So if somebody comes to me and it's clear to me that they're like, what's the silver bullet? Give it to me on an index card. I'm not going to read any books. I don't have time for A, B, C, or E, but I do have 15 minutes. Should I do 5A, B, O, DMT? I'm like, absolutely not. No, you shouldn't. Well, and so many of these things are XYZ assisted therapy. And so the assisted therapy part is really great. I would say, furthermore, there has been historically, and by historically, I mean recent history, in the last, say, 10 years, where the conversation and conversations around psychedelics have changed quite dramatically.

1:51:34There's a lot more research. There are many for-profit companies now at this point, which is fantastic on a bunch of levels and also adds a degree of complexity from an intellectual property and let's just call it open source perspective that on some levels can be concerning. I see both sides of this because I'm actually, I want some new molecules. Yeah, I'm fine with new molecules. Can they engineer something that maybe doesn't have some of the downsides? Sure. I'm all for novel innovation, but people should not be rewarded with patents that can be used to potentially restrict manufacture of related compounds if they are not producing something that is truly novel with some utility.

1:52:15That's my perspective. If we're talking about, well, we could certainly get into this, but there is a role for new molecules. Of course there is. And if you could take, for instance, something like LSD and modify it slightly such that it is more of what people might call a psychoplastogen. So it's not producing a psychedelic effect, but it can be used in an outpatient setting for something like cluster headaches. Maybe shorter. Yeah, fantastic. I do have, we could talk about this for hours, but I do think the, we were talking about Munger and Buffett earlier, right? Never ask a barber if you need a haircut.

1:52:47I think it's very important to consider the incentives involved when you are looking at the suggested protocols from a for-profit company. I invest in for-profit companies all the time. I'm clearly pro-market-driven solutions on a million different levels. And if someone is incentivized to shoehorn a therapy within currently existing frameworks, and for that reason and many others, including, let's just say, rate of turnover or volume of patients, they're pushing for an experience that is 10 to 15 minutes in length in earth time, I have a lot of questions to ask before I would endorse something like that.

1:53:31But suffice to say, the conversation has been heavily biased towards positive stories. And I think maybe overly so. Because people who went through the winter are like, hey, let's not... Easy does it. And I think I kind of fell for that a little bit. Yeah. There's a huge survivorship bias. I think that's going to change. But especially with smaller numbers and when, for good reason, people feel like they are part of, let's just say, in the last 10 years, name a time. So 2015, a lot is starting to happen in the very early stages, like the Hopkins Center and so on. People feel like they are part of a movement and they want this movement to succeed.

1:54:10And there are certain milestones that are incredibly important and potential inflection points for opening up these therapies to eventually millions of people. and they don't want to do anything to jeopardize that. So if there is a story, for instance, of someone on the underground who in a psilocybin-assisted session, even though they have no outstanding pre-existing issues outside of, say, hypertension, has a heart attack and dies in session, that is not going to make it to the radio waves, generally speaking. And there are examples of this, even though something like psilocybin is not, there's no known LD50 in terms of lethal dose 50 that would kill, say, 50 % of a random sampling of 1 ,000 people.

1:54:55So physiologically, it's very well tolerated, but these experiences can be very intense, and they're not well-suited to all people, nor all conditions. Let's just take schizophrenia as an example. That's just enough people do anything. People die at Disney World every day. Yeah, no, exactly. So it's also a case where if up to this point you've, by and large, outside of an indigenous context, because really in the United States, by and large, we're not contending with that, with the exception of perhaps payout use in the Native American church and so on. But if we're looking at more Western-informed, facilitated sessions using these various classical psychedelics, you're looking at the sample size to date, tens of thousands of people probably who have done - That's generous.

1:55:39Generous, who have done guided sessions, typically at high cost, often white glove service, let's just call it, that is not going to be the experience of the average person if they're going through Kaiser Permanente or someone else to get MDMA psychotherapy five years from now. And when you go from 10 ,000 to 20 to 100 ,000, shit's going to happen. That's just the fact of the matter. You certainly see this with any drug that makes it through phase three and then ends up shipping millions of pills. You discover a lot in the process of doing that, And there are interactions and contraindications that would be very hard to predict until things are in the wild, so to speak.

1:56:17So I am on the same page with you in the sense that I really feel with these tools, you mentioned nuclear. I mean, our friend who, rest in peace, Roland Griffiths, used to say that you're working with nuclear power. You're working with psychological nuclear power when you're using psychedelic compounds. You need to be incredibly thoughtful. It's a good analogy. Yeah. Right. That can be radioactive. It can be healing chemotherapy and it can also be very harmful. Absolutely. And they can be generative or it can be destructive and plasticity in and of itself, this word gets used often in a lay discussion as a net positive, but plasticity isn't automatically a positive thing.

1:56:58It depends a lot on what transpires in that window of plasticity. That was my big fear. I'm like, Hey, I like my mind. I like my life. I don't want to like stir anything up or like... I'm sure I want to throw that Play-Doh in the microwave. Right?

1:57:15So that's a lot of my particularly successful friends, their nervousness around it. And I've also seen huge positive impacts on many, many people. Yeah. And I think with many of these things, and another reason I tend to dissuade folks often is if it's just curiosity, well, it's kind of like, I'm just curious, should I go into the reactor and play with some rods? I'm like, well, if you were to then ask, is this risky? I'd say, compared to what? Okay, compared to not satisfying that curiosity, yeah, it's risky. If you were to say, because, for instance, in the context of psychedelics, let's just say Ibogaine use specifically, which is very interesting.

1:57:51Wow, you took it there. No, I did, because it has known cardiac risk. People can die using Ibogaine, unlike some of these more better known classical psychedelics where there's very low documented physiological risk. Ibogaine is risky, let's just say if you're a psychedelic tourist and you're like I just want to try a bunch of stuff. Is it risky? Yes compared to not doing it. If, on the other hand, though, you're talking to someone who is a heroin addict, who's living on the streets, who's at risk of suicide or overdose or fill in the blank, it's a question of comparison. In which case, I think it's an incredibly promising avenue worth exploring.

1:58:31And there are ways to mitigate some of that risk Dr. Nolan Williams is doing. It could be a shot out of there. A lot. It kind of brings me to my next changed mind thing, which is perhaps the antidote to some of this, which is breath work. all right i think i thought breathwork was just kind of whatever and there's a million versions of it right and there's apps for like other ship there's the wim hof stuff there's all these sorts of different things i also like we had a friend from like eslin who's like oh yeah all the hippies who like did a ton of stuff in the 70s don't actually take stuff anymore they just do breathwork now and so some of these things came in from different areas i've just started to explore it a lot more it's incredibly powerful We've been playing with a shift wave chair, right?

1:59:13Which kind of coordinates the pulses on the chair with breath work. The breath work is, I would say, a lot of the benefit of that. And so it's also a tool you can have with you at all times. You can travel to any country in the world. With your lungs. It's literally the most basic element of living is breath. And so there's something cool if that's perhaps to unlock to a more calm interstate or access to different things. So what has been your personal experience with breath work? I feel like there's breath work that can make me sleepy. I feel like there's breath work that helps me focus. I feel like there's breath work.

1:59:47It's a Tony Robbins thing. You do it like this. There's stuff to give you energy. So particularly, I'm very interested in, let me get these words right, endogenous solutions versus exogenous. So instead of having another green tea or something, if I'm tired in the afternoon, what's a movement of breath I could do? Something internal, yeah. So exogenous, easy way to remember that is like exoskeleton. people have heard that. So outside the body, using something outside the body. Endogenous. Endoskeleton? Well, yeah. Endoskeleton is probably what we have, I guess. Although you don't really, we just call it skeleton.

2:00:23Breathwork, so I would second that and say that breathwork is something I would view as also a prerequisite, even if your intention is to say, ultimately use psychedelics, I will very often chat with friends who are interested in exploring many of these different tools. And I'll say, okay, first thing you do is you're going to do 30 days of the introductory course on the waking up app from Sam Harris. So good. You're going to combine that with reading Awareness by Anthony DeMello. And after the second week or after the, after four weeks, you're going to do a holotropic breathwork course. There are a lot of facilitators and it's a term that is relatively turning towards wholeness, is what that means, by the way, which is relatively easy to find in most metropolitan areas.

2:01:12And it was developed by Stanislav Grof and others. And you should do at least a weekend course with whole-tribal breathwork. Ideally do two or three separate sessions so that you have a chance to have a breadth of different experience, including maybe some challenging or strange or disorienting experiences. and then we can talk about potentially phase two or three if you even need to go there. And a few things happen. It's a good course just for anyone to follow. Exactly. What happens in many cases is people are like, this is fantastic. I'm going to continue meditating and the breathwork has shown me that I don't need to go to an extreme altered state and I actually feel so much better.

2:01:52Thank you so much. And that's not the end of the journey, but it's a set of tools that they then take forth without in any way escalating things. It's always with you. Yeah. It also is just a proof of concept, I think, for me, that if you are going to throw the Play-Doh in the microwave with nuclear power, in this case, aka psychedelics, if you're not willing to do four weeks of things that will benefit you anyway, you shouldn't throw your Play-Doh in the microwave because there's a chance that something goes sideways or that you get destabilized and it requires some really concerted effort with support staff, some type of safety net to put Humpty Dumpty back together again.

2:02:33And if you have not demonstrated the willingness and capability to do that on the front end, I have zero confidence that you will be able to do that on the tail end. What would you recommend for someone going through a deep depression? Because one of the things about depression is it can be hard to take a shower, to do that 30 days of the thing. And so do you have like breakouts or things you'd recommend to interrupt that cycle? Depression is a multifaceted beast. And for people who don't have the context, I, for my entire adult life, certainly, although the frequency and severity has changed substantially in the last 10 years, had experienced extended and extensive depressive episodes.

2:03:18Almost killed myself in college. I've written about that at some length. So if you just search Tim Ferriss suicide, that post will pop up. It's one of the more important posts I've ever written. It'd be certainly top three or so of the blog posts I've written. Very proud of that post. I mean, if you look at the comments, you'll see why. Thousands of comments at this point. But how I relate to suicidal ideation, I think, can be found in that post. But number one, I'm not a doctor. I don't play one on the internet. but I do have a lot of personal experience depression and I've been approached by a lot of people with depression, including close friends.

2:03:55And I would say that, as you mentioned, it can be seemingly impossible to summon the will to do anything when you're severely depressed. There are people who get almost into catatonia. I actually, so this year I experienced it for the first time. No kidding. A very close loved one was going through chemotherapy and it was interesting. It hit me quite hard, which is felt dumb as well, because I'm not going through it myself. But what really like woke me up is I usually, you hear me talk about WordPress, not about I'm so excited about it. There was a day I just looked at my computer. I was like, wow, I don't care about this.

2:04:33That never happened before. Yeah. And that was the wake up. I was like, oh, man, everything seems kind of grayscale. I feel this apathy. And it really gave me a lot of empathy for things you've described before that I hadn't experienced personally. What helped you? I don't know if my example is good. Because I do want to know your answer. For me, some of the external conditions changing. So the chemo getting better and better and ending was part of it. So that's not a great answer because sometimes your external conditions still suck. Yeah. Or bad things happen. And you can lose loved ones. I got really strict about exercise.

2:05:06I cut out all alcohol. It's like, okay, I just need to like detox, clean up, be like kind of monk mode. And I think that's all I know how to do. Sleep. you know try to like i probably uninstalled twitter at that point yeah like i was just really like it's kind of things that are on my list anyway but you know day to day i would say i try to hit a lot of these things and i'm casual about something yeah so i'll make a couple of recommendations i i'm very cautious about making broad prescriptions because there's so many different varieties right there is everything ranging from i'm having a couple of tough weeks and i'm not sure why but i can still function really well i'm high functioning all the way to I want to hang myself tomorrow.

2:05:46And those are entirely different species. Closer to that first one for me. Yeah, I'd experience, yeah. So I'd say a few things. A couple of resources I want to recommend. First of all, if you're suicidal, certainly please call a hotline. And I've been through this. You're not alone. A lot of people face this. And even though it feels like it's permanent, it's personal, there's nothing you can do to change it. There are tools. And I'm living proof of that. So I mean, I am incredibly happy and fulfilled right now. And I've found tools that help to stabilize and facilitate that, not 100 % of the time, because I'm still part of the human experience.

2:06:27So I would just say you're not alone. And if it's an acute experience, please call Suicide Hotline, and I'll put that in the show notes. But if you search my name, Tim Ferriss, suicide, that post has helped a lot of people. There's also a post I wrote called something along the lines of productivity hacks for the manic depressive neurotic and something rather like me. Which has been helpful for a lot of folks. And that also, I think, just allows people to remove some of the self-judgment from the experience. Because there's the experience that is difficult, and then there's the harsh self-judgment that sometimes accompanies it.

2:07:05That was tough for me. Right? where you might be in a really challenging state, you're suffering, and then you have this voice that says, who the fuck are you kidding? Are you joking right now? Like your life is great. There's so many people who have so many more challenges than you. You don't even have the right to feel this way. Suck it up, buttercup. Get it together and variations of that. And it makes it a lot worse. So that post I just mentioned, which I'll link to in the show notes, has helped some people with that. You know, lastly, I would say if it's really acute, There are a few tools that I'm hesitant to recommend because there are, especially in the first, some risks associated.

2:07:42I did a podcast with Dr. John Crystal, who's the chair of psychiatry at Yale, which was effectively an everything you would ever want to know about ketamine episode. And I think for acute suicidal ideation and risk of self-harm, intravenous or IM ketamine is very interesting as a pattern interrupt. And that episode is available for folks. There are risks associated with ketamine. There is addiction potential. It is something to keep an eye on. But again, risky compared to what? If someone's at risk of acute self-harm, then it's generally well-tolerated, meaning it doesn't suppress respiration.

2:08:21It is very well-researched, and that is one tool. Another that is a newer tool that I've been exploring myself also, which we might talk about it at dinner because we haven't talked about it, is something called accelerated TMS. And this is transcranial magnetic stimulation. So the various types of brain stimulation for addressing treatment-resistant depression and anxiety. There are some newer protocols, like the S.A.N.T. protocol, which was developed at Stanford, that are incredibly interesting. It's way faster too, because the old treatments would take like 30 days, an hour a day or something like that.

2:08:57The new ones are way faster. Way faster. So you're taking treatments that would otherwise take a month or two and compressing it into five days. Wow. And fascinating, fascinating, cutting-edge stuff that I'm paying a lot of attention to because some of the results are equal to or even greater than with durability. So if as fast-acting and as durable or to a greater extent, fast-acting and durable than some of the psychedelic assist therapies. And I'm reading about it as well, because we have friends that won't ever take a psychedelic or some of these things. Actually, there's whole religions. There's Mormons, LDS, etc.

2:09:35So some of this stuff, I think, is really cool accessibility, kind of like the same way breath work can be. Absolutely. And for people who might be older, a little frail, or with different conditions, higher blood pressure, etc., a lot of these folks should not touch psychedelics. They just should not. The risk profile doesn't make sense. And that would also be true for certain types of disorders. I mean, later research may overturn this, but for the time being, say, schizophrenia, borderline personality disorder, a lot of folks who maybe lean more towards the, and this is not a medical term, but like chaotic or like entropic disorders versus hyper-rigidity disorders like OCD.

2:10:13I would consider chronic anxiety and depression to be also rigidity issues on some level because they are often thought loops, things that repeat. There is a stuckness, whereas something like schizophrenia, which I have seen up close and personal, has a different feeling to it. It's an opposite end of the spectrum in some respects. So I'm very interested in those conditions. I'll check out this post. Yeah. For someone who's having a hard couple of weeks, and you mentioned Tony Robbins earlier, I will mention something that I learned from him. I don't know if he's the original source of this, but I used to put this at the top of my journals.

2:10:48I would write it out at the top of my journal so that I would see it every morning. And it was basically, let's call it a flow chart. That's an overstatement. And it said, state in all caps with an arrow that went to story. And then that went to strategy. So state, story, strategy. And what that meant to say is what happens to many people who are depressed or anxious or whatever is they sit down and they try to figure out how to fix the thing. They go straight to strategy. What should I do? The challenge there is that if you're looking at the world through gray glasses, the story that you're going to come up with is going to be most likely a disabling story.

2:11:33And then you're going to come up with strategies that are by and large pretty ineffective. If on the other hand, you start with state. So if you're in a low energy state, you hop in a cold shower for five minutes, or you do 50 jumping jacks, or you do 20 pushups, anything to change your state from a low energy state to a higher energy state. And that's governed by all sorts of things. Well, let's keep it simple. So low to higher energy state. Then you sit down and you're able to, because of changes in neurotransmitters or any number of things. You have a more enabling story. So you've turned the gray, maybe a tint or two brighter.

2:12:17Then the strategies you come up with are going to be more effective. So just reminding myself constantly, before you jump to the strategy, like the what to do, the how to fix, have you addressed the state? Because this thing in between, the story really matters. because if your narrative is, oh, I'm always pessimistic, I've never been able to fix this, you're starting at a deficit. You have a severe handicap in coming up with approaches that are going to help you. So that might be helpful to people as well. Like state, story, strategy, that is the order. I give credit to my mom too. She gave me a list of three things that I found really helpful.

2:12:53She was like, did you sleep? Are you drinking water? So sleep, water, and then you've been in nature. It's a good checklist. I like that because it's three. And so sometimes I just do like a check. I'm being like, ah, man, this morning is so tough. I felt like I wasn't great in that meeting. And I'll just like can run that. Yeah. Sometimes the body scan, I also ask myself, like, am I hangry? Yeah. You know? The basics. Because our body kind of emotions come from our system. And sometimes it's saying, I'm hungry, I'm hungry. And it's coming through as like something else. Our brain interprets it.

2:13:25Yeah, totally. And to invoke our mutual friend Kevin Kelly in his book of excellent advice, which came out not too long ago. Great book. Very pithy. And one of them is if you don't know what you need, chances are it's sleep. And if you don't know what to do, chances are you need more sleep. And if you're in a depressed state, and this is something I have to remind myself of, I would be inclined even subconsciously to consume stimulants. Because that does change your state. but if you consume stimulants and then that disrupts your sleep architecture and then maybe you drink a little booze to take the edge off because you're trying to get to sleep this is a vicious cycle and i had richard branson on the podcast years ago and his advice was stop drinking like as far as depression goes he was just like in nine out of ten cases alcohol is somehow in that picture, in his lived experience, in his social circles.

2:14:22So those are a few things that come to mind. There are other things, certainly. I mean, I could go on and on. I think the work by Byron Katie and doing turnarounds, interrogating your beliefs is very valuable. So if you have a belief that I'm making this up, but my sister is selfish and always does what she wants. there are many work pages and exercises that are available for free on byron katie's website so if you just search byron katie b-y-r-o-n-k-d-k-t-i-e the work you'll find the website all sorts of pdfs you can take down but let's just say my sister's selfish she only does what she wants you would then create alternative sentences and find supporting evidence for each one so my sister isn't selfish.

2:15:05She never does what she wants. And you have to come up with some examples. You might also replace it with, I'm selfish. I always do what I want. And then you come up with some examples. And I and others have found these exercises to be incredibly powerful. There are a million and one different varieties of this. For me, the turnarounds where you have to come up with confirming evidence for statements that were not your starting statement. I find defangs your beliefs, which are thoughts we take to be true. I like that a lot. Take back to Charlie Munger. He says you should be able to argue the opposite.

2:15:43Yeah. Just as well as you can argue your case. Yeah. When you get thrown on stage, you got to be Bernanke. Yeah. Useful exercise. Really useful exercise. Got a couple more. Let's do it. I saw the most incredible, horrifying stat, which made me change my mind on TikTok. So I'm just going to read this because it was ridiculous. 20 % of 18 to 29-year-olds, did you hear this? No. And said, do you agree with the statement the Holocaust was a myth? Agreed with it. They had the chart of the different eras and like 65 plus it was like 0%. Yeah. Or like 0.1 or something. And then like it goes up to this 18 to 29, 20%.

2:16:21That's horrifying. Like, oh my goodness. Whatever has led to that sort of misinformation and there's some indicators that it could be sort of TikTok related. makes me really question, like, is this an adversarial thing? Like, is this another country, like, goosing the algorithm a little bit in a way that, yeah, is very scary misinformation. That's terrifying. I mean, you imagine what a geopolitical advantage it would be to be able to just very ever so slightly nudge sentiment about X or person Y in a certain direction. Our social networks are not allowed in China. There's no Facebook. there's no twitter x there's no like there's no instagram i think there's a reason for that i think if you'd asked me earlier this year or something i would have been like whatever we're a free society we should have everything like that's dumb trump tried to get rid of it i was like oh you know now i'm like huh and it was that stat that kind of like blew my mind got some absurd things blogging i think is absurd and it's beautiful absurd meaning it's like a horse and buggy in the modern world of clips and video and an ai what do you mean it It feels that way sometimes, right?

2:17:30Like everyone's like on to something else. I guess newsletters are kind of like blogging, but like, you know what? There's something so beautiful about doing it. I've been doing a lot more this year. And it's one of the most rewarding things in my year. What do you find rewarding about it? The comments, the interaction, the follow-up. Well, the act of writing forces you to clarify your thinking. It activates something different in your brain. I mean, you know this. I'm preaching to a writer, a real writer. That's incredible. The act of publishing is incredibly vulnerable, scary. and then all the stuff that happens afterwards, you learn so much from.

2:18:00Yeah, we need to chat about how to, not resurrect because there's still good commenters, but how one could create the best comment section on the internet. Because what I've noticed, and I'm sure you've noticed this, is that with blog posts, a lot of that conversation has sort of left the room to social media. So the volume of comments and so on is less, but there are exceptions, right? If I go to, say, Derek Sivers' blog and I look at his comment section, amazing comment section. If I look at Tyler Cowen's comments... Pretty good, although mixed, there's a lot of... Mixed, but I mean, I remember...

2:18:39He moderates it, and he participates himself. He moderates it. So I think that's the secret. You have to participate yourself. He posed a question that was like the most underrated geniuses of all time, and he nominated Beethoven, or... I'm screwing it up, but it was some classical music composer, and there was an amazing discussion in the comments, which of course may have been, as I think you're implying, tightly curated. I don't know. I think he's pretty open, but you set an example. So by the behavior that you do in the comments and that, you know, what you allow, that sets the standard and people follow that.

2:19:12Also SEO kind of screws it up because you get people just trying to get links or you really have to be careful about that. So blogging. I changed my mind. Oh, this is my last changed mind. It's a little happier than the last one. Vienna sausages. Vienna sausages? You know the sausages in the can? I have no idea what you're talking about. Oh, wow. So there's this thing called Vienna sausages. I have no idea if they're from Vienna, but it's like, they're kind of like, how many, six or seven sausages in like a little can like this? Okay. It pops open. I used to have it as a kid. It makes me think they're not from Vienna.

2:19:41I usually am not allowed to shop for myself because I'm basically like a kid with a credit card, my parents' credit card. and like so i bought a bunch of vienna sausages because i was like oh this is going to be healthy you know and so i brought it home as an adult you're saying oh this was like last month okay all right got it because i was like i'll put it in my desk i like to keep like healthy snacks by my desk and where i work and i just assumed it's sausage must be like you know the punchline that's coming it's terrible for you yeah you read the ingredients the sodium the everything it's like and it's like the meat is mystery meat like it's yeah so i really thought i'd change my mind on that.

2:20:16And I was saying, oh, yeah, I had a healthy lunch from Vienna Sausage. And someone was like, a very close loved one was like, that's not healthy. I was like, yeah, it is. And we Googled it and I was so wrong. Okay. So Vienna Sausage, sorry, guys, you're on the suspended list. Oh, this is a fun food one as well. Let's do it. You know, there's so much good fancy pizza in San Francisco, like flour and water, etc. One that I really like is called Delfina. Another thing, perhaps with my Texas upbringing that I'm obsessed with is the sauce known as ranch. Ranch? Yeah, ranch sauce. Ranch sauce. Like ranch dressing?

2:20:51Ranch dressing. Yeah, yeah. Sauce, ranch dressing. See, this is why you're the chef. Ranch sauce. Got it. Okay, ranch. I asked for a ranch in Delfina and they just scoffed. I have not been scoffed to like that in a while. And then I tried this overseas where there was something. I asked for some ranch and it did not go well. I will now contrast at a restaurant called Canessa in San Francisco, a new one. Canessa or Canessa? La Canessa. Canessa, okay. And they have a lot of like ex-saison people. It's a casual restaurant, but it's a really good service. They served an amazing pizza. I had the crust.

2:21:28I like to dip the crust in the ranch. And I was like, do you have any ranch? I was ready to be disappointed or scoffed at. And he said, hold on. And they actually ran to like another restaurant next door to get me some. That was amazing. But then I realized, because like, how do you take more agency in your life? I keep asking for ranch and being shut down. Like how am I creating the conditions I say I don't want? And so I was like, oh, you just get those packets. So I went on Amazon and I got like 200 ranch packets for like$16 or something. So these have now arrived. It's my place in San Francisco.

2:21:59And it's going to be my next what's in my bag is some pocket ranch. Pocket ranch. You just keep one or two in every inside pocket on your fancy jackets. I've seen them. I'm so curious what I'm going to put ranch on in the future. having it available at all times. Wow. The absurd... I still insist on looking at every tab in email, and I'm tens of thousands, not hundreds of thousands behind at this point. I think I have 500 tabs open right now. Wait, what? This is an absurd thing. Yeah, yeah, yeah. You have 500 tabs open in your browsers? Yeah. Yeah, okay. And the email thing is like, I'll even reply to emails from seven or eight years ago.

2:22:34I have like that folder. And I go through it almost like masochistically. And the sad thing is like on a third of them, it just bounces. People don't have the email address anymore. Why on earth are you replying to emails from seven or eight years ago? Is this just like your opus de penance? That's probably some of that. Just cat of nine tails on the back? I also like. I'm not worthy. I'm not worthy. I really appreciated people who have replied to me when I was nobody or anything like that. And so I kind of want to pay that forward a little bit. I also just am really impressed. I feel like there may be a point where you sufficiently repaid that debt that you don't need to continue to crawl on your knees on broken glass with your tab of 10-year-old.

2:23:12I didn't say this was a good idea. You asked for absurd things. This is absurd. So I'm still doing that. Maybe I'll work on that on my sabbatical. I'll just answer emails the whole time. Oh, God. No, I'm kidding. I'm kidding. I think you might have some of this as well. I have a very ultra critical eye. And I've been constantly remodeling things instead of just enjoying them. They're pretty decent and fine already. And this is one of those things that there's a superpower as well. like I can open a web app or a design and like immediately spot things down to the pixel. But the downside is sometimes I go in like an apartment that's beautiful and I'm like, oh, next to that speaker, there's like a little divot in your ceiling.

2:23:47Yeah, I have the same thing. And now you're going to see every time. No, I'm kidding. Yes. I just cursed your apartment. But so that is like a curse as well. And I'd like to be able to turn it off to just enjoy things as they are, the wabi-sabi. How do you think you'll make any progress with that? No idea. Maybe someone can leave a con. I become a bit better at this. There are cases where I succumb to this fine eye for detail, but I think that, and this comes back to the depression question a little bit. I would push back on the idea that some of the interventions I mentioned, like 30 days of meditation, are out of reach for people who are having a hard couple of weeks.

2:24:26I would say that the returns on something, and this is very simple, right? Number one, the social return on, say, going to a weekend transcendental meditation training. Interacting with someone is net positive to begin with. So I'm assuming you can get out of bed. If you're crippled psychologically and can't get out of bed, then it's a different conversation. But if you can get up and you're just like, I really just don't know what to do to get out of this funk. Meditating twice a day for a week, I would say in the vast majority of cases, 20 minutes a session twice a day will make a difference.

2:24:59It creates a bit of space in the system and a little bit more space. It's like taking your thought speed down to like 0.5x so that there's a little bit more space for you to become aware of the stories and the voice and so on. But honestly, just slowing down, which for me, meditating twice a day does, more than half the time I wonder if the benefits that I get from it are just not doing anything for 20 minutes. I could just lay down on the floor for 20 minutes. But proving to myself that I do not need to rush, I have enough time, I have the luxury of being able to take two 20-minute breaks and then seeing over the course of the week that, oh, I actually get better results with less stress when I do this.

2:25:47Sometimes I think it's just sitting up straight with good posture for 20 minutes. I don't know what the causal factors are, but I do think there's a benefit there. And I'm bringing it up because I do think that a regular meditation practice has helped me to accept some of the wabi-sabi stuff and where there's a point of diminishing returns, where there's improvement up to 90 % right. If you want to improve it from 90 % right to close to 100 % right, first of all, you're almost never going to get to 100 % because things change and things deteriorate. But let's just, I'm making up a number here, but let's just say it takes you 50 hours to get 90 % right.

2:26:26It'll take another 50 hours to do the last 10%. That's very different from my experience of meditation. All right, tell me. And this is actually, I guess, something I've changed my mind on. We're going to have to talk at dinner. You become more monkish? Well, no, I think meditation can actually be dangerous at certain levels. So that's something we have to explore. For me, and maybe it's how I'm meditating as well, my system gets very sensitive and very observant. And I kind of also probably try to use meditation a little bit as like a mental exercise to improve like my cognition my focus other things and that focus as well like sometimes we're just as sensitive to the system you know talking about downsides of meditation like there's i know someone who loved blueberries and they got so sensitive to their system they like can't eat blueberries anymore from meditation that's what they claim wow and there's the pursuit of the jhanas which is really big in san francisco now like i gotta catch you up on a bunch of weird San Francisco stuff.

2:27:21All right. So we'll get caught up on the weird San Francisco stuff. I did just do an episode which didn't get as much attention as I would like it to get, but I did an extended episode with Dr. Willoughby Britton. I'll put it in the show notes on the hidden risks of meditation, actually. Oh, cool. I'll check that out. And how they're addressed and how they overlap with a lot of the risks of psychedelics. I believe that, yeah. Which is not to say like... Don't do it. Yeah, boogeyman in the closet. Like you're going to do TM for 20 minutes and have your brain implode. The dose of that is, I think, extremely low risk.

2:27:54So I'm thinking more like many hundreds of hours. Yeah, then you get in trickier territory. I mean, historically, it's not like everybody in the world was on meditation apps. Meditation was reserved for a pretty select group of folks who had a lot of supervision. So 20 minutes, so twice a day, I find helpful. For example, a mutual friend of ours was at my house recently and for whatever reason, I'm in an older house and there are like 87 light switches. There's so many light switches. It's so unnecessary. And there's one panel with the switches that is like 10 % turned. And he doesn't have the fixation on details that I do.

2:28:39But he said to me, he's like, I am astonished that you have not fixed that because that must drive you insane. And he's known me for a very long time. And I was like, yeah, this is like my daily practices to look at that. That's cool. And be like, you know what? It's fine. It's fucking fine. There are many other bigger fish to fry. And that in a way kind of becomes my practice. It's in the kitchen. I see it every day. And it's gotten to a point where it doesn't bother me. And if or when we have kids, I think kids also break up. Oh, they're going to break everything. Any obsession you have with keeping your house perfect, I think goes out the window.

2:29:09Oh, yeah, yeah. It's going to be game over. I am almost done. All right. What you got? This last one is really weird. And then I have a funny one. All right. So the weirdest thing I've been exposed to recently, Scott Alexander actually wrote about it. But have you heard about this bacteria you put in your mouth and it eliminates cavities? No. Okay. So we have bacteria in our mouth. It's a whole microbiome. I guess there's a mutation on one of the bacteria that they have essentially GMO'd a replacement. So the bacteria, I guess, normally produces lactate acid. The lactate acid is what breaks down your teeth, creates cavities.

2:29:44and 80s, I guess the scientists discovered this in one of a student's mouth. It had two mutations, and they genetically modified it to add a few more. Basically, one, instead of lactate acid, it'll produce alcohol. Really trace them out. So this is not even one drop. It's not like a whiskey distillery in your mouth. You're not getting drunk from having this bacteria. Forget the second one. The third one was basically something where it won't share this mutation with other bacteria. So it takes out the thing that usually allows bacteria to trade stuff. And there's a fourth one. We're going to have to look it up now because I forgot two of the four things.

2:30:18But you get a one-time treatment of this. So you basically scrub your teeth a lot. You put in this new thing. Oh, it takes over from the old version of this bacteria. And that becomes the dominant bacteria in your mouth. If you kiss the friend or something, it doesn't spread because they would need to have their mouth kind of the existing stuff removed first before the new thing could take hold. parking spots are full. I guess the story is this guy tried to get an FDA approved, a scientist, and he created a company around it. And the FDA was like, you need to test this on a hundred people like under 30 who have dentures who live more than five miles from a school or something like that.

2:30:56So they created this really messed up thing. So it was basically impossible. Some hackers heard about this story. First, they tried to clone it. Then they partnered with the guy to get like the formulation and they're doing it like down in Central America someplace. There's is like libertarian. What's the name of that city that they created? Oh, it's - The crypto libertarian one. It's like a crypto libertarian thing in El Salvador or something. I'm blanking on the name. So it's called Lantern Bioworks. Okay. I have no association, not Invest or anything. I'm thinking about trying this. It's a little absurd.

2:31:26Okay. Lantern Bioworks. You go down, you get the treatment, a one-time thing. I guess when they're bootstrapping the company, it'll be expensive, like 10 to 20 grand. Why the hell are they in Central America? But their goal is to make this a couple hundred dollars. Oh, because this libertarian city has like anything a consenting adult wants to do for like a bio treatment, you can do. As long as you're informed of the risk. So they're going to like hopefully commercialize it so they can make it a couple hundred bucks. And then finally, they'll try to bring it back to the US. I guess there's different regulations around probiotics.

2:31:55Have you tried Z-biotic? I have, yeah. I tried it this past, I guess maybe six months ago. Yeah. I did not find it. This is to prevent hangovers? This is what we're talking about? Yeah, it helps metabolize the alcohol. on your stomach. Yeah. I did not see a huge difference. Personally, maybe I wasn't consuming enough. But yes, I know what the product is. Yeah. So same idea. So that's a GMO biotic. And I know people who swear by it, but for me... I brought some just in case this was going to be one of those podcasts. Oh, good, good. Well, look, I'm always up for a second ride at the rodeo. There's a different regulation around these probiotics.

2:32:27So if they can kind of get it reclassified as probiotic, I think they can maybe bring it into the US. But how cool that maybe in the future, we won't have cavities anymore. because this will just be like something we give to kids as soon as they start to develop teeth. And then how cool would that be? Yeah, wild. That's my weird thing. And then my funny thing. This is also my what's in my bag post. It's a little device, USB-C, of course. You never know when you're going to need a party. So it plugs in. So this is like a disco ball that plugs into the bottom of your iPhone. Yeah, USB-C. That's amazing.

2:33:02You can get adapters for lighting and different stuff. but uh yeah especially with the holidays coming up new year is like fun just a little pocket party yeah this is so fun that is super fun amazing that's awesome this is like three dollars or something so what would someone search to find that it's on my post the what's my bag post and i think this was like usb disco light okay yeah and literally you could cover the whole thing in your hand it's very small but it does look pretty much exactly like a disco light with usbc that One's not for you. Oh, thank you. Merry Christmas. Merry Christmas.

2:33:34Merry Christmas. So great to hang, man. Likewise. This has been a lot of fun. Always, always a great time. We're going to head out, grab a bite to eat. So we'll continue the conversation. Anything else you'd like to add before we wind to a close? No. Photomat, P-H-O-T-O-M-A-T-T. All the socials. But really check out my blog, ma.tt. Ma.tt. And we will add everything we talked about to the show notes. so folks can peruse all of these things. There's going to be a lot at tim.blog slash podcast and search Mullenweg. I should probably come up with a more elegant way of directing people to specific episodes.

2:34:09But if they search you, you've been on a bunch. So just look for the most recent episode, assuming that you're not listening to this a few years hence. And as always, until next time, be just a little bit kinder than is necessary, not just to other people, but to yourself. Remember that, Jack Kornfield. If your compassion does not include yourself, it is incomplete. And as always, thanks for tuning in.

2:34:58things I've found or discovered or have started exploring over that week. It's kind of like my diary of cool things. It often includes articles I'm reading, books I'm reading, albums perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests. And these strange esoteric things end up in my field and then I test them and then I share them with you. So if that sounds fun, again, it's very short, a little tiny bite of goodness before you head off for the weekend, something to think about. If you'd like to try it out, just go to tim.blog slash Friday.

2:35:34Type that into your browser, tim.blog slash Friday. Drop in your email and you'll get the very next one. Thanks for listening. This episode is brought to you by Helix Sleep. Helix Sleep is a premium mattress brand that provides tailored mattresses based on your sleep preferences. Their lineup includes 14 unique mattresses, including a collection of luxury models, a mattress for big and tall sleepers, that's not me, and even a mattress made specifically for kids. They have models with memory foam layers to provide optimal pressure relief if you sleep on your side, as I often do and did last night on one of their beds.

2:36:06Models with more responsive foam to cradle your body for essential support in stomach and back sleeping positions and on and on. They have you covered. So how will you know which Helix mattress works best for you and your body? Take the Helix sleep quiz at helixsleep.com slash Tim and find your perfect mattress in less than two minutes. Personally, for the last few years, I've been sleeping on a Helix Midnight Luxe mattress. I also have one of those in the guest bedroom, and feedback from friends has always been fantastic. They frequently say it's the best night of sleep they've had in ages. It's something they comment on without any prompting from me whatsoever.

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2:37:24Each Helix Elite mattress comes with an extra layer of foam for pressure relief and thousands of extra microcoils for best-in-class support and durability. Every Helix Elite mattress also comes with a 15-year manufacturer's warranty and the same 100-night trial as the rest of Helix's mattresses. And you, my dear listeners, can get 20 % off of all mattress orders, plus two free pillows. So go to helixsleep.com slash Tim to learn more. That's Helix Sleep, H-E-L-I-X, helixsleep.com slash Tim. This is their best offer to date, and it will not last long. So take a look. With Helix, better sleep starts now.

2:38:03This episode is brought to you by Momentus. Momentus offers high-quality supplements and products across a broad spectrum of categories, including sports performance, sleep, cognitive health, hormone support, and more. I've been testing their products for months now, and I have a few that I use constantly. One of the things I love about Momentus is that they offer many single ingredient and third-party tested formulations. I'll come back to the latter part of that a little bit later. Personally, I've been using Momentus Mag3n8, L-theanine, and Apigenin, all of which have helped me to improve the onset quality and duration of my sleep.

2:38:40Now, the Momentous Sleep Pack conveniently delivers single servings of all three of these ingredients. I've also been using Momentous Creatine, which doesn't just help for physical performance, but also for cognitive performance. In fact, I've been taking it daily, typically before podcast recording, as there are various studies and reviews and meta-analyses pointing to improvements in short-term memory and performance under stress. So those are some of the products that I've been using very consistently. And to give you an idea, I'm packing right now for an international trip. I tend to be very minimalist and I'm taking these with me nonetheless.

2:39:15Now back to the bigger picture. Olympians, Tour de France winners, Tour de France winners, the US military and more than 175 college and professional sports teams rely on Momentus and their products. Momentus also partners with some of the best minds in human performance to bring world-class products to market, including a few you will recognize from this podcast, like Dr. Andrew Huberman and Dr. Kelly Starrett. They also work with Dr. Stacey Sims, who assists Momentus in developing products specifically for women. Their products contain high-quality ingredients that are third-party tested, which in this case means informed sport and or NSF certified, so you can trust that what is on the label is in the bottle and nothing else.

2:39:55And trust me, as someone who knows the sports nutrition and supplement world very well, that is a differentiator that you want in anything that you consume in this entire sector. So good news. For my non-U.S. listeners, more good news, not to worry. Momentous ships internationally, so you have the same access that I do. So check it out. Visit livemomentous.com slash Tim and use code Tim at checkout for 20 % off. That's livemomentous, L-I-V-E-M-O-M-E-N-T-O-U-S dot com slash Tim and code Tim for 20 % off.

2:40:32Thank you.

From the publisher

Brought to you by Momentous high-quality supplements, Helix Sleep premium mattresses, and AG1 all-in-one nutritional supplement.

Matt Mullenweg (@photomatt) is co-founder of the open-source publishing platform WordPress, which now powers over 40 percent of all sites on the web. He is the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce, Tumblr, WPVIP, Day One, Texts, and Pocket Casts. Additionally, Matt runs Audrey Capital, an investment and research company. He has been recognized for his leadership by Forbes, Bloomberg Businessweek, Inc., TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society, and Vanity Fair.

Matt is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, Matt is an avid photographer. He currently splits his time between Houston and San Francisco.

Please enjoy!

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This episode is brought to you by Helix Sleep! Helix was selected as the best overall mattress of 2022 by GQ magazine, Wired, and Apartment Therapy. With Helix, there’s a specific mattress to meet each and every body’s unique comfort needs. Just take their quiz—only two minutes to complete—that matches your body type and sleep preferences to the perfect mattress for you. They have a 10-year warranty, and you get to try it out for a hundred nights, risk-free. They’ll even pick it up from you if you don’t love it. And now, Helix is offering 20% off all mattress orders plus two free pillows at HelixSleep.com/Tim.

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This episode is also brought to you by AG1! I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG1 further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. 

Right now, you’ll get a 1-year supply of Vitamin D free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit DrinkAG1.com/Tim to claim this special offer today and receive your 1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive daily, foundational nutrition supplement that supports whole-body health.

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This episode is also brought to you by Momentous high-quality supplements! Momentous offers high-quality supplements and products across a broad spectrum of categories, and I’ve been testing their products for months now. I’ve been using their magnesium threonate, apigenin, and L-theanine daily, all of which have helped me improve the onset, quality, and duration of my sleep. I’ve also been using Momentous creatine, and while it certainly helps physical performance, including poundage or wattage in sports, I use it primarily for mental performance (short-term memory, etc.).

Their products are third-party tested (Informed-Sport and/or NSF certified), so you can trust that what is on the label is in the bottle and nothing else. If you want to try Momentous for yourself, you can use code Tim for 20% off your one-time purchase at LiveMomentous.com/Tim. And not to worry, my non-US friends, Momentous ships internationally and has you covered. 

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[00:00] Start

[05:12] The Argentine Dr. Mullenweg.

[08:15] Open source.

[10:19] Secret hiring.

[12:59] Matt is always on tour.

[15:14] Texts.

[17:39] How Matt chooses his next project(s).

[21:51] Building a digital Berkshire Hathaway.

[29:01] Why Matt’s excited about messaging.

[32:03] How Matt discovers companies he buys.

[32:53] RIP, Charlie Munger.

[33:28] Worthy rereads.

[37:10] My reflections on blogging, writing, and podcasting.

[48:55] Tyler Cowen’s inimitable style.

[49:42] Matt’s high school economics competition.

[57:05] Cables.

[57:59] AI spellcasting and community.

[1:01:09] Developments that will amaze the future.

[1:04:51] AI-proofing jobs.

[1:07:23] Why Matt’s optimistic about future generations.

[1:12:17] Data Liberation Front.

[1:14:12] More open app stores.

[1:18:53] Invisible tools (and weapons) of competition.

[1:23:40] Online security advice for the layman.

[1:26:21] WordCamp Asia.

[1:32:12] Taking a sa-Matt-ical.

[1:45:25] Rethinking nuclear energy.

[1:47:20] Rethinking psychedelics risks.

[1:57:59] Rethinking breathwork.

[2:02:05] Coping with depression.

[2:15:16] Rethinking TikTok.

[2:16:40] Blogging: absurd and beautiful.

[2:18:40] Rethinking Vienna sausages.

[2:19:57] Pocket ranch.

[2:21:36] Answering ancient emails.

[2:22:45] The curse of the ultra-critical eye.

[2:25:51] Rethinking meditation.

[2:28:38] Bacterial dentistry.

[2:32:06] Pocket party.

[2:32:55] Parting thoughts.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

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