Sora Is Dead: What Does That Mean for Disney? Plus, ‘The Bachelorette’ Scandal.

25 Mar 2026 · 31 min · 9 chapters

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In short

OpenAI shutting down Sora and what it means for Disney’s OpenAI partnership; Epic Games layoffs and Disney’s Fortnite integration plans; plus ABC’s The Bachelorette scandal involving Taylor Frankie Paul and domestic-violence allegations.

Guests

Alex Heath, veteran tech reporter; author of the Sources newsletter and co-host of Puck’s Access podcast. Craig Horlbeck (reality-TV commentator/producer background implied by discussion of casting and Disney reality operations).

Key claims

Sora was deprioritized because OpenAI is compute-constrained and pivoting to enterprise AI coding; Disney’s Sora deal (200 characters) was canceled and Disney expected to get its $1B back. Epic’s Fortnite slowdown and layoffs may reduce momentum for Disney’s Fortnite “digital universe,” though Fortnite still matters socially. Bachelorette season was canceled after the domestic-violence video surfaced; Disney reportedly says it didn’t know about the video until then.

Notable examples

Wednesday Addams with Peter Griffin generated in Sora; Wednesday’s “side quest” framing; Ray Rice video analogy; Sora GPU/compute limits; Fortnite/Roblox comparison; Taylor Frankie Paul throwing chairs; alleged child injury.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Disney's Digital Setbacks: OpenAI and Epic Games

3:31 to 5:00

Matt and Alex discuss Disney's challenges with OpenAI and Epic Games.

“Okay, we are here with Alex Heath, who is the author of the Sources newsletter and co-host of the Access podcast about the tech industry.”

The Controversy of Sora and Copyright Issues

5:00 to 7:30

A discussion of Sora's copyright violations and Disney's involvement.

“And I'm like, first of all, these are not just copyrighted characters, but that was actually Jenna Ortega doing something that Jenna Ortega was not going to do.”

OpenAI's Shift in Focus and the Fate of Sora

7:30 to 9:30

Exploring OpenAI's decision to shut down Sora and its implications.

“And OpenAI feels very behind on coding specifically.”

Implications for Disney and Future Collaborations

9:30 to 12:00

Discussing Disney's need to adapt and the potential for future AI partnerships.

“And then Lucas had said it flagged it for nudity or inappropriate content.”

The Role of AI in Entertainment and Next Steps

12:00 to 14:00

Analyzing the evolving role of AI in the entertainment industry.

“I know that's been a discussion internally.”

The Future of AI and Sora's Distraction

14:05 to 15:33

Explore the implications of Sora's cancellation and the evolving landscape of AI.

“I mean, ChatGPT is the Kleenex of these chatbots.”

Disney's Relationship with Epic Games

16:32 to 23:58

Analyze Disney's partnership with Epic Games and the potential future of Fortnite.

“Now, that deal was one that Josh DeMauro at Disney may not have been 100 % behind.”

The Bachelorette Scandal and Its Ramifications

23:58 to 28:01

Discuss the Bachelorette scandal and its impact on the franchise's future.

The Fallout of Casting Choices on 'The Bachelorette'

28:01 to 30:29

Explore the implications of casting decisions in reality TV and domestic violence concerns.

“These releases are so ironclad that I, now granted every reality producer I've talked to since this broke has said, there's one rule in dating shows.”
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Transcript

Automatic transcript. May contain errors.

0:00Matt Belloni:This episode is brought to you by the Home Depot. Spring is starting, so it's time to wake up your yard. And at the Home Depot, they've got everything you need to do it with low prices guaranteed. Mowing your lawn is a dream with top brand outdoor power tools like the Ryobi 40-volt mower with up to 50 minutes of runtime. You can add a pop of color with spring blooms and fresh plants and refresh your garden beds with EarthGrow mulch, five bags for just$10. Start your spring with low prices now through April 1st. Available at the Home Depot. Exclusions apply. See homedepot.com slash price match for details.

0:44Matt Belloni:This episode of The Town is brought to you by The Madison, the new original series on Paramount+. It's Academy Award nominee Taylor Sheridan's most intimate story yet. A New York City family is uprooted to Montana after an unexpected tragedy. In the quiet majesty of the Madison Valley, they confront love and loss, discovering resilience and the transformative power of family and the land that grounds them. Led by a powerhouse cast, Academy Award nominee Michelle Pfeiffer and Golden Globe nominee Kurt Russell. Don't miss The Madison, the highly anticipated new series streaming now, only on Paramount+.

1:19Matt Belloni:It is Wednesday, March 25th. Not a great first week for new Disney CEO Josh DiMauro. I'm not just talking about the whole Bachelorette scandal, although we'll get to that in the call sheet. If you were listening to The Town last fall, you heard me unloading on Sora, the video app from OpenAI that was pitched as a huge breakthrough in generative AI, but was basically a gigantic copyright infringement machine. OpenAI quickly backtracked and disabled the use of copyrighted characters and likenesses of actors who didn't give permission. And then in December, Disney announced a broad partnership with OpenAI in which 200 characters like Yoda and Homer Simpson would be made available to Sora for use in videos.

1:59Matt Belloni:Somewhat controversial, that deal, and Disney also agreed to invest a billion dollars in OpenAI. Cut to yesterday, and OpenAI announced it's shutting down Sora entirely, prioritizing other, more business-focused uses for its AI technology. Funny videos, even funny videos with Mickey Mouse and Donald Duck, not as big of a priority now. And for that reason, the Disney partnership is also canceled. They're getting their billion dollars back, too. That same exact day, Epic Games announced that it was laying off a thousand employees after their new version of Fortnite kind of faltered with fans. Remember, Josh Jamara was the chief architect of a$1.5 billion investment in Epic that Disney announced two years ago.

2:42Matt Belloni:They've been working on a new digital universe tied to Disney characters and stories. That will still happen, I'm told. But obviously, if there's less interest in Fortnite, it's likely going to be less interest in whatever Disney launches in Fortnite. At least that's the theory. So how big a deal is this? Where does the collapse of one digital partner and the precarious situation at another leave Disney? I've got Alex Heath here to discuss. Alex is a veteran technology reporter. He's covered the AI race really closely, and he's got his own media outlet called Sources. We're going to get into the Disney failed open AI deal, Josh Jamarro's bet on Fortnite, what that means, and what might be next after two big digital setbacks.

3:23Matt Belloni:From The Ringer and Puck, I'm Matt Bellany, and this is The Town.

3:31Matt Belloni:Okay, we are here with Alex Heath, who is the author of the Sources newsletter and co-host of the Access podcast about the tech industry. Welcome, Alex. Thanks for having me, Matt. Long-time listener, first-time caller here. Oh, I appreciate that. So we are talking about OpenAI and Disney and Epic Games and all of the digital debacles of the past week. I hate to call it a debacle. Maybe it's not a debacle, but I think it's not a great first week for Josh Tomorrow at Disney. Grand scheme of things, he doesn't care too much about OpenAI. That was Bob Iger's deal. Bob Iger now likely going back to Thrive Capital as an advisor, one of the big open AI investors.

4:19Matt Belloni:But I want you to contextualize this for the Hollywood people, because this was put out there as part of the future of the Walt Disney Company. We have to embrace technology. We have to be in bed with some of these companies that are maybe not core and maybe not people that we want to be in bed with. But we have to do it if we want our content to be meeting people where they are. What's going on here? This was an app that was so potentially disruptive that it got Disney interested in doing a big partnership. So what's going on?

4:53Alex Heath:I know Hollywood freaked out for about six months and then it just went away. I freaked out. Why did you freak out?

4:59Matt Belloni:I was pretty angry when I saw the initial version of Sora because I downloaded the app, went on there, and within two minutes, I could put a video up of Wednesday Adams having dinner with Peter Griffin from Family Guy. And I'm like, first of all, these are not just copyrighted characters, but that was actually Jenna Ortega doing something that Jenna Ortega was not going to do. so i complained sag after complained everybody complained and they walked it back but now six

5:31Alex Heath:months later after this big disney deal they're walking away why well for all of the hand-wringing that hollywood and i can say we since i live in la we have done here in la about this this was not that much of a priority for open ai and to be honest it's interesting to hear you in retrospect talk about how Disney announced the deal. I forgot how big of a deal they made it. And that's interesting because they never fully papered the deal. It was just like a handshake agreement.

5:59Matt Belloni:They were preparing, apparently, to turn it over.

6:03Alex Heath:Yeah, I'm not sure they were quite staking the future of the company's technology on this if you don't actually get a deal done after six months. But it turns out that this was not something that OpenAI felt it needed to focus on right now. um i i talk about this constantly because i travel a lot between la and san francisco i was just up there yesterday at open ai and the way that the tech companies in the ai labs feel about the entertainment industry um let's just say uh they don't think about it as much as the entertainment

6:37Matt Belloni:industry thinks about them is it like don draper in the elevator where yeah the guy's like i despise

6:42Alex Heath:you and he's like i don't think about you at all exactly uh and what's the reality of what's happening inside OpenAI is they need to reallocate resources, not only people, but more importantly, compute. It's probably hard for people who aren't steeped in this to understand, but these labs live and die by the GPUs that power the AI that they provide. There's a very limited number of them, even with all the headlines about how much OpenAI has been spending. They are very compute constrained, and they're in the middle of a pretty dramatic pivot, as the headlines have been saying over the last week or two into the enterprise and AI coding to compete with Anthropic and Claude.

7:24Alex Heath:Because in the tech industry, that is seen as the holy grail. That's how you're getting to more powerful AI, AGI eventually. And OpenAI feels very behind on coding specifically. And so they're marshalling all their resources and more importantly, all their GPUs into that and building the super app for professionals to compete with Claude.

7:44Matt Belloni:So Wednesday, Adams and Peter Griffin having dinner, not as much of a priority.

7:48Alex Heath:Not as much of a priority. And when you look at everything they're doing, they've been spread kind of thin. You know, Fiji Simo, a senior executive there recently told employees, we're going to have no more side quests. And guess what? Sora was killed the next week. So Sora is the first side quest to fall victim to this new strategy. But it is pretty jarring. I mean, even inside OpenAI, the team didn't know that this was coming. I mean, this was a very fast decision also to shut down the API. I was literally at a conference in SF yesterday where all of the graphics for what we were seeing, what we were shown around the keynote were generated with Sora.

8:28Alex Heath:So like people are using that in production, right? And that's going away.

8:32Matt Belloni:That's my question to you is like, yes, they frame this as it's a side quest and not as much of a priority. but how much of this has been how much of this decision was driven by the fact that Sora hasn't quite caught on in the mainstream like they may have hoped if it wasn't a side

8:50Alex Heath:quest if it was a giant platform and business they wouldn't kill it right like they're not killing chat GPT to focus on coding uh but yeah it didn't catch on and I went into chat GPT

9:01Matt Belloni:Craig can attest to this. I went into chat GPT literally yesterday and created the Moana Maui character with the rocks flowing hair, but with Craig's face and Lucas's face and my face on it. And chat GPT served up those images.

9:18Alex Heath:That's beautiful. Is that going to be the album cover for this episode?

9:22Matt Belloni:Maybe. We were thinking of maybe putting them on their Instagram. I think now we kind of have to. They weren't great. Craig's looked a little bit more like a mine was not great. And then Lucas had said it flagged it for nudity or inappropriate content. I don't know. Now I really want to see it.

9:36Alex Heath:Well, I mean, look, the image generation in ChatGPT is not going away. So you're still going to be able to create those wonderful images. But they were going to integrate Sora into ChatGPT. This was actually something Fiji told me just barely two months ago. So they were working on that. They literally published a content policy document for Sora the day before this decision. and you know there's reporting out there that the open ai team was working with disney on this integration as recently as the night before so this was a very uh quick decision but this is how the ai labs move things move incredibly fast when i go there everyone's always like blown away by like how much time has passed since i last saw them because every day feels like a year in ai land and just the competition is so fierce on coding and productivity that this entertainment stuff is just, yeah, it's not a big platform.

10:28Alex Heath:It wasn't growing like it used to. I mean, everyone remembers that Sora pop, like when it came out, it was at the top of the app store, right? And then it kind of fizzled. It had pretty decent retention and engagement, but it wasn't growing the way that it used to.

10:41Matt Belloni:Shocker. If you don't have copyrighted characters in your app, it's a little less compelling to people, which do you think this would have worked? Do you think that Disney giving them 200 characters so people can turn their family photos into lightsaber battles. Do you think that would have worked on Disney Plus?

10:58Alex Heath:I'm not sure. I mean, I would have loved to have seen that. I don't think Disney was really close to actually implementing that. I don't know. Disney's always been flirting with UGC. I remember back in the day when it was looking at buying Twitter. It's an interesting concept, remixing with AI, remixing their IP. They can still do this, by the way. Like Sora is not -

11:20Matt Belloni:Well, that's gonna be my next question. Yeah. Where does this leave tomorrow? This was not his deal. This was Bob Iger's deal. And some have even suggested that he's not exactly pissed that it's going away because of the issues that you just brought up. But he's got to do something in this space, right? There's other AI companies out there that would prioritize working with a company like Disney, right?

11:42Alex Heath:I guess. You know, I feel like Disney's in all these, you know, entertainment companies are in a position where they can either really embrace this stuff or they can throw their walls up and become these kind of hollowed grounds of IP that AI cannot touch. Right. And if or just go fully vertical integrated, we're like Disney owns the full tech stack. No other AI model can use their stuff. They build their own models. I know that's been a discussion internally. They've been back and forth on that. I don't know where the new CEO, Josh, like falls on that spectrum. um but there's plenty of other off-the-shelf you know video generation tools now i mean google has a great one um there's there's many is it through gemini yeah yeah i mean they call it something different but it's that that stack and yeah there was a lot of speculation when the open ai deal was

12:28Matt Belloni:announced that this was disney putting more more pressure on google to do their own deals yeah

12:35Alex Heath:Yeah, because I remember they filed lawsuits at the same time. It wasn't a lawsuit.

12:40Matt Belloni:It was a demand letter, I believe. Demand letter. They made a legal claim the same day they announced the OpenAI deal. Right. And maybe now they'll go into the arms of Google.

12:51Alex Heath:That's how I always understood that OpenAI deal was that it was really born out of they were pissed about the IP infringement. and Sam Altman and OpenAI saw Disney as a good partner to also signal to the industry that they'll take this seriously and fix it. Because there was that equity component where Disney could get a billion dollars worth of OpenAI equity for investing in the company. So yeah, I mean, is it great that they don't -

13:18Matt Belloni:That was at least something. That was at least a digital narrative. Maybe that would have been worth 100, 200 times the billion dollars they put in someday. And it was something that the Wall Street community could at least say Disney was caring about this space. Now they've got to figure out a replacement there. Do they? I mean... I don't know. Maybe they don't, but you would think they do.

13:38Alex Heath:Or they gave away their IP. I mean, or they gave away their IP for a billion dollars. Like, that's also the other argument. I mean, I feel like open AI is just... Unstable is not the right word, I guess, but incredibly twitchy and reacting to a lot of things, and the entertainment industry is not in the pecking order of the top of that list.

13:59Matt Belloni:Do you think they are going to be the dominant player in AI?

14:04Alex Heath:I think in consumer they are, no question. I mean, ChatGPT is the Kleenex of these chatbots. What everyone is moving to is if you've used Claude Cowork, which is a version of Claude that basically does coding in the background without you knowing it. It's like a coding AI for normies. and it can do all kinds of interesting, agentic stuff, take over your machine, do multiple things in parallel. That's where these products are going. That's where chat is going. And that's what they're focused on. And Sora was just kind of a distraction and an expensive one. I mean, it costs millions of dollars a day to service Sora.

14:43Matt Belloni:You mentioned GPUs. Explain what GPUs are.

14:46Alex Heath:Oh, sure. They are the chips that power all of this. It's why NVIDIA is the most valuable company in the world. NVIDIA makes these chips and they power the AI from Sora to chat to everything else. And there's a very, very limited supply of them. And the biggest fight inside these labs constantly is how to allocate GPUs because they have a roadmap and they can't do everything on the roadmap because of their GPU shortage. And so, yeah, I think that's like Sora was the first victim. They're going to cancel other things. but you know this very expensive multimodal which is just fancy term for like visual graphics audio model just didn't make sense in this new world where they've got to catch up on coding

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15:32Matt Belloni:this podcast is brought to you by carvana selling your car should feel like one less thing on your list not one more with carvana it is just go to carvana.com enter your license plate or vin and get a real offer down to the penny. No back and forth, no surprises, just an experience you can trust. Like your offer? Accept it, schedule a pickup, and we'll come to you with a check in hand. Your car, your timeline, your terms. Visit Carvana.com to sell your car today. Carvana. Pickup fees may apply. This episode is brought to you by TaxAct. Like an expert coach, TaxAct offers step-by-step guidance and guaranteed accuracy when filing taxes.

16:11Matt Belloni:Get tips along the way, add expert assist to talk to tax experts and let our experts do your taxes for you with expert full service. Tax Act helps you find the deductions and credits you deserve so you can get them over with. Visit taxact.com to learn more. Conditions apply. See taxact.com for details. Now, that deal was one that Josh DeMauro at Disney may not have been 100 % behind. We know he was 500 % behind this Epic Games relationship that Disney has, where they are developing a world, an experience within Fortnite. Then on the same day that the OpenAI deal unraveled, Epic announced a thousand layoffs.

16:58Matt Belloni:And specifically, they announced the layoffs because they said that Fortnite was not catching on. The new versions of Fortnite, people are not into.

17:06Alex Heath:Not growing like it has been.

17:10Matt Belloni:Yeah. Right. So what does that mean for Disney? I don't know. Would you be actually stressed about that if you're tomorrow? Or is it, you know, they say it's still going strong, that they're still going to do what they're planning to do.

17:23Alex Heath:I think if Epic went away, Disney would be fine, right? There's Roblox. There's other open world platforms like this.

17:30Matt Belloni:But they put all their chips into this. There were rumors that Disney might even buy Epic Games at some point.

17:36Alex Heath:I know for a fact there are senior executives in Disney who want them to buy Epic and are just waiting for that moment. And then there's others who think it's a bad idea. So I think if Epic ever sold, if it ever decided to call it quits on being an independent company, Disney would be the most natural home for it for a lot of reasons. For the park integration, can you imagine a Fortnite park to all the open world, integrating Disney IP into it, which they've already announced. and also you know disney's you know gaming platform and i i can see that but at the same time i mean you have to understand epic is a uh founder controlled company so tim sweeney there the founder um has full you know voting stock control and can make unilateral decisions and it's really up to him and um he is as we saw you know he was the guy who went to battle against the app stores, against Apple and Google to open those up.

18:34Alex Heath:And it's almost an illogical crusade when you're running a company like Epic to do something like that. And he even acknowledges in the layoff email like that cost us. But that kind of thinking is something that I think is going to keep Disney a little bit at arm's length until...

18:51Matt Belloni:I don't know. People would have said the same thing about Steve Jobs and Pixar. Maybe. And then all of a sudden they were feuding with Michael Eisner. They were thinking about maybe ending their distribution deal with Disney. And then the new CEO, Iger, comes in. And six months later, they have a deal.

19:07Alex Heath:Well, has any of this Disney stuff with Epic even materialized? They haven't launched any of the worlds or anything, which is also kind of crazy. It's taken a while.

19:15Matt Belloni:It has. So, and, you know, but if Fortnite, if this is the beginning of a long, slow decline for Fortnite, which I'm not sure it is. I don't think it is. then it's not great if Disney's putting all their chips into a declining business.

19:29Alex Heath:Gaming in general is having a hard time. But if you look at Roblox's growth, which is where Epic has been trying to take Fortnite into more of an open world creator first ecosystem where creators can build businesses building on top of Fortnite, Roblox is just killing it with that. And I think, you know, these experiences are probably still the future of not only gaming, but social media for young people, right? They're hanging out in these worlds. Yeah, I've got a 10-year-old.

19:59Matt Belloni:He's hanging out in Fortnite with his buddies.

20:01Alex Heath:Yeah, so like Fortnite's not dead. Your 10-year-old's hanging out there. A lot of 10-year-olds are.

20:06Matt Belloni:And he would be stoked if all of a sudden, you know, Tony Stark showed up. Sure. And Yoda and a bunch of Jedis, and they could play with those.

20:13Alex Heath:It's the best combination to potentially actually challenge Roblox's dominance here. And, you know, you can call it gaming, but it's really entertainment and it's also social media. So yeah, I mean, Disney's on the cap table. They're supposed to be doing this integration. If Josh, I don't know where, do you feel it? So you think Josh loves that deal or at least the long-term implications of it?

20:37Matt Belloni:He mentioned it in his remarks to shareholders. He did not pointedly mention the OpenAI deal in his remarks to shareholders.

20:45Alex Heath:Well, it wasn't done, that's why.

20:47Matt Belloni:Yeah, I mean. And he sees it as a linchpin of the entire interactivity of Disney+. Yeah. Where if Disney +, becomes the portal into your entire Disney experience, including shopping, gaming, socializing, and luxuriating in the Disney brand, Fortnite is a part of that.

21:12Alex Heath:For sure. also epic has the unreal engine which is a huge part of production for everything from mandalorian

21:19Matt Belloni:to a ton of shows right so i've seen it i went i went to playa vista john john favreau showed it to me this is like seven years ago now when he was making mandalorian yeah and it's pretty impressive it is and i was like you have to use a gaming engine for this like you're freaking disney

21:37Alex Heath:he's like yeah they have the best one they do and you know epic i think overhired in the pandemic the reaction to gaming going through the roof when everyone was in lockdown, right? Like a lot of other companies, they don't have the benefit of the rigor of being a public company like Roblox. And they're also founder controlled. So sometimes that leads to things like this, where you have to pull things back. Epic's not going away. But yeah, I mean, if Tim ever kind of realizes like, hey, this is just a slog on my own. I mean, he's already a billionaire multiple times over. So it's hard to know where his incentives lie here.

22:11Alex Heath:But I think he wants the company to be a thing that lasts way beyond him. And he has big, big ideas about technology and platforms in the future. And I think if he ever, you know, decided like, look, I think it's better if I take a step back and the company go to another home, it would be Disney. I mean, there's no question. I think Josh would want it. A lot of the executive team would want it. and the deal would probably pay for itself uh honestly in the first day when they announced it in the stock price i think investors would look at this and go man like this is a great link up this is something that can actually challenge the tech platforms and roblox you think so i think if they did the integration well and they integrated fortnight into disney's ip and disney's uh cinematic universe not just the other way around so a fortnight park right i think that would that would be a movie very simple taking your son to like a fortnight disney park i mean

23:06Matt Belloni:he would he would go crazy he would love it yeah but the thing is is the they need a narrative disney needs some kind of growth narrative and better shows and movies is not the narrative because they have to replace the cable bundle money somehow and nobody has really figured it out amongst the legacy studios what that narrative is going to be and disney i think is the best position because they have the best brand and the best ip to lure some kind of partner like an epic and i don't know if tim sweeney wants to ultimately be a employee of the walt disney company sounds

23:46Alex Heath:like you think he doesn't i do not i think i think if that happens tim's gone yeah yeah but

23:51Matt Belloni:it does this would change that narrative in a way that maybe bob eiger thought an open ai press release would do it didn't seem to really do much for them and obviously now it's going away but maybe that helps the disney narrative because they got to do something in interactivity and digital

24:10Alex Heath:well epic has shown that it's struggling with these layoffs so maybe the opportune time is is coming i mean uh if epic's getting to this point then maybe those discussions will have i mean i'm sure you'll break that if that does happen right we'll see all right thank you alex appreciate you coming on the show thanks matt appreciate it we're back with the call sheet craig how closely are you

24:30Matt Belloni:monitoring this bachelorette scandal i know you are not a regular viewer of the bachelorette franchise but did you know who this person taylor frankie paul was before the scandal no i don't watch the mormon wives show and she's the first person they picked to be the lead that's outside of the bachelor universe i did used to watch the bachelor and bachelorette a lot i was even in a bachelor fantasy league so i used to be in the world and then i kind of got out of it all right we'll get to that in another episode that serious character flaw you just revealed but whatever the point is this show is now imploded and they canceled the entire season and we've been debating whether to do an episode on this i've been resisting because to me this is a pretty easy analysis when you are in the reality tv game you push the line you get into business with crazy people you push them push them push them and then occasionally it goes over the line and the entire thing blows up that's what happened here yes but it's a clear attempt by abc and the bachelor franchise to try to revitalize and inject some energy out of this because sticking to people that come from the bachelor world was boring it's like dancing with the stars being like you know what we're just gonna have a bunch of influencers on the show and it worked they were like we need to get somebody from the outside world and it did generate a lot of buzz but ultimately too much buzz because one thing they knew about some of the domestic violence charges prior to casting her they knew that she had pled guilty to a misdemeanor domestic violence charge and there were many other charges against her now disney says they did not know about this video which if you haven't seen it it's really awful she is throwing chairs at her partner i'm sure in most domestic violence cases what we see on the video is not the entirety of their relationship she has said that you know it was abusive on both sides but the second disney saw that there was a kid involved there's a kid in this video they said we're pulling the plug and the kid was allegedly hit by one of the stools the video it's it's funny how this stuff works because the second the video comes out that's when things get bad you see it in sports there was the big ray rice scandal where he allegedly hit a woman in an elevator they suspended him for a couple games but then the video comes out it looks terrible even though it's the same report and then they have to actually extend the suspension just like ABC now got rid of this season of the show.

26:52Matt Belloni:So the question is, for our purposes, is what are the business ramifications here? Yes, they lost$30 to$40 million on the season, probably more when you talk about advertising relationships. Maybe this is the end of the Bachelor franchise. Rachel Lindsay was on the Bachelor Party podcast, a ringer pod, and she said this is the end. They can't come back. My prediction is they actually can come back. I think that The Bachelor will come back. They will figure out a way to lean into this and discuss it. They're not going to air this season, I don't believe, in its entirety. I think they will figure out a way to address it on the show and bring back the franchise in some way that at least tries to salvage it.

27:35Matt Belloni:So you think the season never airs? Maybe they do like some tell-all type thing, but the season will not come back, but the show will. I do think so. Now, there's all sorts of other things. I think these threats against the show by contestants, oh, you put us in danger. Oh, you know, we lost opportunities not being on the show. That's bullshit. That Mark Garagos, the lawyer, can say whatever he wants. Like the male contestants saying they were put in danger? Yes. That's what they're, that's what, Mark Garagos did a TMZ piece where he's talking about how they may sue. These releases are so ironclad that I, now granted every reality producer I've talked to since this broke has said, there's one rule in dating shows.

28:14Matt Belloni:You do not put someone on the show if you know they have a history of domestic violence. Well, what I was going to say is this would have never happened if the lead was a man. If the man had these issues, there's zero chance they would have cast this person as a lead. Of course not. But it wasn't a man. It was a woman. And I've talked to people at Disney who said that she has been sober. She has been saying the right things about wanting to move on with her life. They wanted to give her a second chance. They thought they could contain it during the show. And they admitted this was good ratings.

28:47Matt Belloni:Yeah. Like everybody, like everyone's asking me, oh, who's going to get fired at Disney? No one's getting fired because they all knew what they were doing. Rob Mills, who runs reality for them. This was his idea. He suggested it apparently. But Deb O 'Connell, who is running the TV division now, and Dana Walden, who's running all content. They knew this was happening. They leaned in because Hulu's biggest show is the Mormon wives show. And if they could sprinkle a little dust on the Bachelorette and bring it back using synergy, you got to try. I understand the idea, but you don't think there has to be a fall guy here?

29:18Matt Belloni:I don't. I think at most companies, there probably would, but Disney doesn't really operate that way. Disney is this like big monolith. I think by firing someone, they would - But Disney is a progressive company. I mean, how are you supposed to explain why you cast a woman who had been charged with domestic assault? They say, we wanted to give her a second chance and we didn't know the extent of it. We were made aware of the video and we acted promptly. That's what you say. I guess. Yeah. Trust me, it smells bad, but they're going to move on. And they'll find somebody else to be the Bachelor or the Bachelorette.

29:53Matt Belloni:Maybe they'll get Bluey. Bluey should be the Bachelor. The animated dog? Yes. No track record, no domestic violence history. Yeah, Bluey is safe. And maybe they could have used Sora to just make an AI Bachelor, but they can't do that anymore. They should. The AI Bachelor would be huge. There needs to be a dating show where you, it's like Love is Blind. Didn't I say this on the show once already? I don't know. I forget if I did. Love is Blind, except one of the suitors is AI. And you don't know until the big reveal. Oh, God. That's probably going to happen. It's got to happen. They should do a season of The Bachelor.

30:32Matt Belloni:Some of the contestants are AI. That's unfortunately a great idea. We're off topic. but my prediction is the bachelor franchise will come back. It cannot be killed like this. All right. That's the show for today. I want to thank my guests, Alex Heath producer, Craig Horlbeck, our editor, John Jones. And I want to thank you. We'll see you one more time this week.

From the publisher

Matt is joined by Alex Heath from the Sources newsletter and Access podcast to discuss the end of Disney’s deal with OpenAI after they announced the shutdown of video app Sora. They get into why OpenAI is changing course, AI companies' relationship with Hollywood, and what this means for Disney. They also discuss the massive layoffs at Epic Games and how this move affects Disney's future as a major investor in the video game company (00:00). Matt finishes the show with a prediction about the future of the 'Bachelor' franchise after the Taylor Frankie Paul scandal (22:49).

Host: Matt Belloni

Guest: Alex Heath

Producers: Craig Horlbeck and Jon Jones

Theme Song: Devon Renaldo

The Clyburn family searches for connection in Montana's Madison Valley. The Madison, New Series now streaming - only on Paramount+ 

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