20Product: Snap's VP Product on How Snap Hires 10x Product People, What Makes Evan Spiegel So Special at Product, Three Ways to Prioritise Product Ideas in Teams, The Future of AR, Why Snap Glasses Will be Huge and Snap Will Be Massive in Japan with Jack

26 Apr 2023 · 57 min

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In short

Podcast Summary: The Twenty Minute VC (20VC) - Episode with Jack Brody, VP of Product at Snap

Episode Overview

  • Episode Title: 20Product: Snap's VP Product on How Snap Hires 10x Product People, What Makes Evan Spiegel Special, Product Prioritization, Future of AR, and Snap's Global Expansion
  • Host: Harry Stebbings
  • Guest: Jack Brody, VP of Product at Snap
  • Key Discussion Points:
  • Jack Brody's journey and philosophy in product design
  • How Snap approaches hiring and product development
  • The future of augmented reality (AR) and Snap's growth strategy in Japan

Key Takeaways

Jack Brody's Journey

  • Early Interest in Design:
  • Jack Brody discovered his passion for product design during college despite initially not excelling in a specific subject.
  • He initially pursued a master's in mechanical engineering but realized his strength lay in design.
  • Entry into Snap:
  • Jack joined Snap in 2014 as an intern after being convinced by Evan Spiegel during an interview.
  • His internship was notably short, lasting only an hour before he was offered a full-time role.

Product Philosophy

  • Art vs. Science in Product Development:
  • Jack believes product management is more scientific than artistic, resembling the scientific method more than the artistic process.
  • Creativity is defined as merging distinct ideas into something new.
  • Product Prioritization Framework:
  • Jack employs a three-step framework to prioritize product ideas based on:
  • Potential Impact: Assessing the opportunity size.
  • Cost: Evaluating engineering and resource costs.
  • Instinct: Considering gut feelings about the idea's alignment with long-term goals.

Hiring Process at Snap

  • What Makes a "10x Product Person":
  • Jack outlines the qualities that are indicative of high-performing product team members.
  • He emphasizes the importance of a diverse interview panel covering various roles and disciplines.
  • Common Hiring Mistakes:
  • Over-indexing on prestigious backgrounds (logos) rather than assessing fit and potential.
  • Not addressing underperformance quickly enough when hiring decisions are flawed.

Future of Augmented Reality

  • Vision for AR:
  • Jack sees AR as a utility that helps understand our environment better, moving technology into the background and enhancing real-world experiences.
  • Snap's commitment to AR is evident in their products, including lenses that serve both playful and practical purposes.
  • Global Expansion:
  • Japan is identified as a key market for Snap's growth due to its visual and playful culture, despite competition from local messaging services.

Notable Quotes

  • "Taking two distinct ideas and merging them together into something new is creativity in a nutshell."
  • "If you're doing things the way things have always been done... you're always going to be playing catch up."
  • "We want you to open the app and feel like this was made for you."

Conclusion Jack Brody’s insights into product management, hiring practices, and the future of augmented reality provide valuable knowledge for aspiring product leaders and entrepreneurs. His experiences at Snap highlight the importance of creativity, adaptability, and a strong team culture in navigating the tech landscape.

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Transcript

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0:00The definition of creativity. Taking two distinct ideas and merging them together into something new. Process of design and product resembles the scientific process far more than it resembles the artistic process. Ultimately, recognizing that you're going to have to fall short of perfect is the only way to really enjoy everything in the moment. This is 20 Product, where we sit down with the best product minds in the business. And I've long been in awe of the design and product that is Snap or Snapchat. And so I'm thrilled today to be joined by Snap's VP of Product, Jack Brody. Jack joined Snap in 2014 as a product designer and ultimately helped build out the design organization as the head of design before taking on his current role overseeing all of product for the Snapchat application and hardware.

0:44In his nine years at Snap, he helped create memories, the Snap map and AR lenses like Face Swap. And I want to say a huge thank you to Antoine Martin for the intro today, without which this episode would not have happened. But before we dive into the show today, this episode is brought to you by Linear. Let's be honest, the issue tracker you are using today, it's not very helpful. Well, Linear is different. It's incredibly fast, beautifully designed, and it comes with powerful workflows that streamline your entire product development process. From issue tracking all the way to managing product roadmaps, Linear is designed for the way modern software teams work.

1:17Its powerful workflows let you customize and automate processes to fit your team's unique needs. and they have integrations with your favorite tools like GitHub, Slack, and it takes just minutes to set up. Linear is the default tool of choice for high-performance teams, from startups to a wide range of large established companies like Vasell, Retool, and Cash App. So see for yourself what makes Linear magical. Visit linear.app slash 20VC to try for free with your team and get 25 % off when you upgrade. That's linear.app slash 20VC. And speaking of tools we cannot live without, I need your input on the 20VC Miro board about new guests we should feature for 20VC in 2023.

1:58Just head on over to Miro.com forward slash 20VC. Miro is a tool I consider to be truly game-changing. It's a visual collaboration tool packed with the right tools, tech, and templates to help you think of and create that dream product. That means you can brainstorm the perfect product with your team, vote on the best ones, and explore with your customer journey roadmap all on a Miro board. Whatever you need, Miro's infinite whiteboarding capabilities help you get there. It acts as your team's single source of truth. And now I'm using it to hear from you. Go ahead and add your suggestions for 20 VC guests on our Miro board at Miro.com forward slash 20VC.

2:37And finally, did you know that 90 % of information processed by the brain is visual? And with Canva, it's never been easier. Canva empowers teams to design impactful documents, websites, videos, and presentations that will wow clients and colleagues with no design experience needed. Teams of all sizes can design together from anywhere on any device. And you can start designing today for free. What will you design today at canva.com? You don't need any design experience. There are hundreds of thousands of free templates and a huge content library. And that's why the largest teams trust Canva. It's used by 85 % of Fortune 500 companies.

3:13Whether you're a team of 2 or 2 ,000, Canva empowers teams everywhere to create their best work together. What will you design today? Start designing for free at canva.com. Three, two, one, zero. You have now arrived at your destination. Jack, I am so excited for this. I know it is your first podcast. I'm taking your podcast virginity, that you weren't expecting the show to start like that. But welcome to the show, my friend. Thank you. I'm very excited to be here. As for my favorite podcast, it felt a little risque, but I'm glad you broke the ice. And there's an I broke it, it wasn't you. But I want to start with some context.

3:50And so I want to start with your entry into the world of design. How did you make your way into the world of design first, Jack? Yeah, I'll take you way back for this one, because it really is a life story more than anything. Finding myself and finding design, I think, went hand in hand. If I go back to just really elementary school, middle school, high school, and just my academic experience, I found that I was always okay at a lot of things. I could do fine in every subject, but I never felt like I truly excelled in one subject. And I actually had this envy for those that did. The kids that were extremely good at math or brilliant writers or loved science, whatever it was.

4:30It just, I was envious of it because it seemed like their path was charted for them. They knew what they wanted to do. They knew what they were great at. They could go major in that thing in college. They could go do that thing for the rest of their career. I just felt a lot of these things, I'm okay at many of them, but I don't have one thing that I'm just great at. So when I went to college, I actually didn't really know what I was going to major in. And I stumbled upon product design. And I took this introductory class in product design. I very quickly realized that the exciting thing about design was that it was so interdisciplinary.

5:01What makes you a good designer is being able to dip your toes into a lot of different areas and then bring them together and synthesize them into something different, something new. And so I kind of went through this journey. And the thing that I had seen as a weakness for basically my entire time through school, I started to see as a strength. And that was super empowering for me. And it just made me fall in love with design. I waffled on that a little bit. I ended up getting a master's in mechanical engineering because I felt like design was too broad and I needed some technical depth. but that was the final nail in the coffin because I quickly realized I was a shitty engineer but I was a pretty good designer and so why try to be something I'm not?

5:38Okay so you realize then you're a pretty good designer and you have this passion and love for product design. How does Snap come about? I heard this was a fun story. How did the Snap start happen? Pursuing the masters is a good segue because I was in the middle of my masters. I was actually going to need one summer and then finish my master's program in the fall but in the course of that I went and I interviewed at Snap. And I actually interviewed for an internship role. I was going to fill that summer between starting and finishing my master's with an internship. At the time when I was interviewing, I think it was December of 2013.

6:08So Snap was still a small company. It was probably about 25 people when I was interviewing. I flew down to LA. I went on a walk along Venice Beach with Evan. And through the course of the interview, he basically convinced me that I would not want to go back to school if I started at Snap. And the reason I was talking to Snap in the first place was because I saw that they were doing something special. They had recently turned down a major acquisition offer. And that made me think they have a vision, right? If you're turning down billions of dollars, it's because you know what you want to do. You have a big vision and you're going, you're pursuing it.

6:37And that really drew me to it. Over the course of this interview, Evan basically convinced me that I wasn't going to want to go back to school after I started at Snap. So I didn't tell him in that moment that my mind had been changed. I just was excited to get the offer as an intern. But over the course of the next quarter, I accelerated my program so that I could actually jam enough classes in that I could graduate by the time I started as an intern. And so on day one, I walk in through the doors. Within an hour, I'm sitting down with Evan and with a few other people who had started that day.

7:05And he's like, hey, how you doing? And I'm like, oh, I'm good. Just graduated a few weeks ago. Excited to jump in. He's just graduated. He's like, why are you an intern? I was like, I didn't realize I was going to graduate by this time. He's like, do you want to be full time? I said yes. And so I was an intern for about an hour. And I think, I know for a fact I hold the shortest internship ever in Snap history, and that might extend well beyond a tech history of some sorts. But I'm very grateful for Evan taking that chance on me, and pretty fun story. Clearly it was right to take that bet. My question to you is, I'm sorry, this is off schedule.

7:37We always hear about Ev's kind of product chops being so stellar and so world class. You've seen it now over, gosh, what is that, nine years? What makes Ev so great a product, one, and how's his approach to product changed over nine years? Yeah, it's a really great question. I think a lot of what you'll hear from me today is an articulation of things that I've learned from working closely with Evan and seeing the way he operates. And I think one of the things that really sets Evan apart is his willingness. And it's not just a willingness, it's his desire to do things differently. He will not just take something as the right way because it's the way it's always been done.

8:17He questions everything and he always pushes for something different. And the reality is, if you're pushing for something different, that's the only way you can ever do something better. And that's, I think, really been the cultural impetus for all of the innovation that's come out of Snap is just this willingness from Evan at the top, then culturally ingrained throughout the business and the company to just push for something beyond, something different than the way it's always been done. Can I ask you, I spoke to Jeremy on your team before the show, and it's so funny you say that. He said that one of your superpowers is questioning everything, questioning conventions the way that it is now.

8:50my question to you is how do you think about questioning conventions that are conventions for a reason is that way because it is best that way versus it's that way because it's always been that way i think when it comes to questioning convention the most important thing to just set the stage is to help people understand why it's so important to question conventions in the first place and ultimately it comes back to this idea that if you're doing things the way things have always been done, especially as the underdog in an industry with giant incumbents, you're always going to be playing catch up.

9:22The only way to win is to try to do something differently. Now, there's always risk involved in that. You have to try to question these conventions quickly. You have to try to do them in the way that you can validate or invalidate whether or not that convention is the right one as fast as you possibly can. Some conventions aren't worth questioning. You're right. I think there are certain things where you just take it as truth. We can safely say that having a CEO of an organization, at least for Snap, it's the right thing to do. We don't need to question that. We don't need to try a two in the box or anything.

9:51Well, we've got a good thing going and we're going to stick to it. But when it comes to the product and when it comes to the way these systems are built and the things that people like, I think you have to start from a position of really being willing to question everything. And the way you de-risk that is making sure that you can answer that question as to whether or not that convention is correct or not as quickly as possible. And if you start there and then you apply some instincts around those conventions that really we don't need to waste our time questioning it, only then can you really create that culture where you innovate long term.

10:20I told you don't look at the schedule because it's complete bullshit. How do you reduce that decision-making cycle? Is it through testing markets like Australia and getting quick feedback before deploying to major markets? How do you shorten that decision-making timeline and make it as comprehensive as possible where you get enough data, but also not too long where something bad can persist for too long? I think it comes down to really defining what level of fidelity you need in order to answer that question. Ultimately, what you're doing is you're building a prototype. You're doing a prototype to test the hypothesis to see if is this thing the right thing for us to do?

10:56Prototype is a really broad term and there's so many different ways to build a prototype. Yes, you can build the production code. You can test it in a market like Australia and see how it's changing the metrics, how people are using it. You can also design a mock and have people look at it and get a sense of whether or not that thing feels right. You can build that in prototyping tools that are available today so that you can try it internally. That's probably our most active use of a prototype. Our design team or design engineers will come together, come up with the concept. They'll build it in a way that we could never ship it, but they can get it done in a few hours rather than a few months.

11:29And we'll try it internally. And I think we've brought people in who have really strong product sense, really great intuition that's been informed over hundreds and hundreds of experiments over a long period of time. And you use that to validate that. So again, there's a spectrum there. Sometimes you're giving it to real customers and you're listening to their feedback. Sometimes you're just toying with it internally. When I think about product innovation, I think about Snap and Apple together in the same realm. I'm going to expand on that. You both have the unique ability to make me hate your products for the first hour when I try the new feature.

12:02And a week later, I think, why did I ever use the home button on an iPhone before when I can simply swipe up? But I hated losing my home button. My question to you is, when change happens, consumers hate it, whether it's good or bad. How do you know whether it's good change with delayed data or bad change and they just hate it? It's a really good question. You have to choose as an organization. Do you want your customers to hate the products you ship every time you do something drastically different? Or do you want the company to die? That's the choice you have in front of you. And again, I think it comes back to being able to use these things internally and sit with them for a while.

12:42That can give you a level of confidence that we didn't like this thing at first either. it was hard to get used to. We had to change our habit. This button went to the other side, whatever it might be. But we've been sitting with it for weeks. And we understand that our curve of frustration versus value add has really changed over time. And so we can expect we'll see the same thing out of the community. Now, of course, you can also track these through tests with an A-B test that you let run for more than just a week. You can let it run for months if you need to. And based on the level of risk, sometimes that's the right thing to do.

13:14But I think the of conviction. You have to understand how much pain are we willing to take in order to get to where we want to go. The answer to that question is all about how much conviction you have and where you want to go. If you have a huge amount of conviction, you're willing to take a lot of pain. If you don't have that much conviction, you need to be a little bit more thoughtful with the way you roll things out and the feedback you get around it. And you got to let that inform all the decisions you make until you found that thing that has an enormous amount of conviction. I'm too interested.

13:45Can you take me to a product of features that you released and customers hated, but then turned into great features and they loved over time? And then one that you released, they hated, and it was because it was shit. I have so many examples of the former. I think the most famous example here is definitely stories. When stories released, it wasn't immediate overnight success. This is something that took months for the community to adopt and start to use and get that flywheel moving and get people comfortable with what this new thing was. But it obviously got there and it got there in a really meaningful way.

14:21And I think in many ways, it's changed the industry. I think that is the classic example. I think another one is the Snap Map, which this was one where we had seen some emerging behaviors on the platform that really led us to believe that this would be very valuable. We knew a couple of things that were unique about our platform. We knew that this was a close friend platform. This is a place where the people you friend are actually the people you know in real life. It's the people you trust. It's your close friends. And so that allows us to do some things that might be more sensitive in broader social graphs, like location sharing.

14:54At the same time, it is something that can make people uncomfortable. And so when we rolled out the SnapMap, a lot of people were like, this is an invasion of privacy. But the reality is, by default, you're not sharing your location. There's a flow where you have to say, I want to share my location. And then you're going to select the friends that you're comfortable sharing it with. And we made sure that flow was crystal clear and it was something that you're opting in every step of the way. And so I think it took a little while for folks to get comfortable, but at the end of the day, they realized that this is an opportunity to see exactly where their friend is when they need them.

15:25Again, this was really inspired by an emerging behavior, which was people were posting to their story with a geo filter, which kind of tagged their location. And then add a caption, hit me up, which basically meant I'm at this location, come hang out. And when their friend would arrive, they'd actually delete that snap from their story. So that indicated to us that there was a problem here, that our community was finding it difficult to meet up with friends and we could make that easier. I'm fascinated. How do you guys feel and respond when you see a ripoff of a product that you created? I'm just interested.

15:55We've quickly become very comfortable with it and we've recognized that this is going to be a reality and more than anything, find it exceptionally motivating because not only does it validate all the work that you've done, but it also lights a fire under your ass to go continue innovating. Every single time we do something that is then adopted across other platforms, we recognize that we've hit something, something within humanity that resonated. And that's exciting, but it also makes you realize that you have to keep doing that over and over again. I think it's also helped us think about what are the things that we're really uniquely positioned to do.

16:31And while Stories has been successful on other platforms, the way Stories are used on Snapchat is still fundamentally different. It's still more raw, authentic, in the moment content. There's less of this need to be pretty or perfect. And that makes the ethos of the platform fundamentally different. And that's because the way people use the platform is different from what they expect from other platforms. So I think we're always looking to lean into those unique advantages. The SnapMap is a perfect example of that. The close friend graph makes us uniquely positioned to put something out in the world that might be a little bit more sensitive to share and you're only comfortable sharing it with your close friends i'm not pretty or perfect so i'm fucked thank you so much pumpkin tell me those were things that worked over time when we saw that work what was just like it was what we call a smelly fish in the uk which is like it didn't work and it continued to not work there are plenty of products and features i find them a little bit less memorable for many reasons because they're not something we're thinking about every single day and iterating on and what i've found too is that the process that we use it leads to pretty high success rate and that's because ultimately we are weeding out hundreds of ideas before they go out the door before they're shipped to 100 now there are things that we have i think pushed for really hard and ultimately had to wind down this last year we had to wind down our games effort we had a product that was it built on the fact that our community was spending so much time in the same chat talking with one another.

17:58A lot of these conversations are synchronous in real time. That's the way people are spending time on Snapchat. And a lot of that time is also spent in video calls and calling. And so we thought there was an exciting opportunity to build something that would be incremental to that experience and make it easier to connect and more fun to connect. So we developed this game platform. We saw some really exciting signs of success. And I think ultimately what we've experienced, just given the environment we've been over the last year you have to wind down certain things in order to focus on the things that have the biggest opportunity it's not always because those things don't have a path to success but sometimes it's because that path to success is too long or it's too distracting from the thing that's going to be most important long term i essentially had toby on the show from shopify and he said actually the best companies is defined by constraints that said constraints can be fucking annoying but yes i totally get you before we dive into the actual workings i am intrigued and a horrible question so forgive me for it but when we think about we've spoken about different testing mechanisms we've spoken about kind of ideation processes is part more art and science and where do you sit on this debate yeah i love this question i think you have to get one thing out of the way which is product can't possibly be all art or just all science my answer probably would surprise a lot of people who work with me because of how much i champion the importance of intuition and creativity within the product and design process but i would say that's actually more science.

19:23Maybe not for the reasons you might think, because I think it actually process of design and product resembles the scientific process far more than it resembles the artistic process. And I can get concrete there. The scientific method is you make an observation, something that's happening out in the world, and you form a hypothesis about what's happening. And then you create some experiments to test that hypothesis. And then you iterate until you feel like you've uncovered what's going on. The design thinking process, which I use interchangeably with the product process, again, coming from design, I kind of view everything through that lens, is very similar.

19:58Instead of making an observation, you define a problem. You observe a problem that's happening, something that people are dealing with that's making their life less than ideal in some small or major way. You form a hypothesis about how to solve that problem. You build a prototype to test that hypothesis with real people, and then you iterate. Ultimately, what's the difference between the scientific method and the design thinking process is that design thinking starts out with a problem and it ends with a new solution. Whereas the scientific method starts out with a question or an observation and it hopes to end with a new understanding.

20:33Its product is really like this adaptation of the scientific method that's used to solve a problem by creating something new, not just to understand why something's happening in the first place. That's the way I see the scientific part of it, because it's like the process of the scientific method. But the difference, that ability to create something net new, that's where the art comes in. Like art, when you're creating something, you have to do so through the filter of the human mind. And to do that well, you need to use imagination. You need to use creativity. You need to have a cultural understanding.

21:06That's the art. I don't know, like 80-20. Is that what Jeremy meant when he said to me about your approach to creating a real peaceful process for product innovation. Yes. And I think we can get a little bit more specific on that, which is essentially... Can I just say, your hair is fantastic. I'm just like picking this video. This guy's eye is so good. Anyway. It does a lot of work for me. You should see me in a hat. I'm a different person. You don't want to... Man crush over. Sorry. But that's the innovation process. Focus, Harry. Come on. This is serious stuff. So yes, that is the process. And I think there are certain elements to that process that are really important to define because there are things that can allow that process to be very successful.

21:49And there are things that can hold that process back. And I think the first thing to really think about an ingredient for success here is you kind of have to take a step back and you have to think about what is creativity in the first place, because having a creative organization is table stakes for this repeatable process of innovation actually working. And somebody probably from some dictionary somewhere is going to come out and tell me that this is not the definition of creativity, but this is how I've always defined it. Taking two distinct ideas and merging them together into something new.

22:20That is creativity in a nutshell. No idea comes out of thin air. They're all built on different ideas, but what creates something novel is actually bringing these disparate ideas together. That's like the foundation on which this entire system sits. But what's interesting is what is the best way to create an environment where you have a bunch of unique ideas coming together? And that's where the importance of having a really diverse workplace comes in. You are much more likely to get different ideas merging together if you have people with different lived experiences collaborating. Ultimately, in order to set up this process for repeatable innovation, you have to have creativity.

22:58And to have creativity, you have to have diversity of thought. And you have to encourage that and you have to embrace it. And so that's the foundation from which this process really sits atop. How does idea submission work internally? I have good staff, the CPO at Spotify on the show, and he said, talk is cheap, so we should do more of it, which I thought was quite an interesting statement. How do you think about idea generation and submission internally to ensure that you hear the best ideas? Yeah, I actually really like that. the idea that talk is cheap. I would add maybe a caveat to that, which is talk is cheap if you set up an environment where it feels that way.

23:32Because talk can be very expensive or it can take a toll if you don't feel like you're in an environment where it's safe to talk. And maybe another fundamental ingredient of creating creative culture is creating psychological safety. If you feel like if you make a mistake or you have an idea that somebody's had a million times or somebody else thinks is bad, you're not going to share that. And if you're not sharing that, we're not going to have as many ideas to choose from. And ultimately, the idea we pursue is only as good as the number of ideas we've had to choose from. And now it can be difficult to choose the right idea to go pursue.

24:09And that's where a lot of this process comes into play. But ultimately, the more ideas you have up front, the more likely you are to find a gem. I think it is really critical that you are encouraging that within the environment and making people feel really safe. How do you literally do that, Jack? I love the idea of psychological safety. Nicely said, hard to do. How does one do that? It's all about behaviors. You have to model it from the top. You have to encourage it all the way down. You have to reward people. When somebody brings an idea to the table, you have to thank them for that idea. When somebody says something that goes against the grain and you know that it probably took a little bit of courage to say that thing, you have to reward them for it.

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24:46And you have to do that publicly. And you have to do it yourself. Now, one of my favorite things to do when I'm offering up an idea to a team is to preface it with the fact that, hey, this is a stupid idea. Because that just helps everybody realize that it's okay to share stupid ideas. And when other people are doing that, you got to give it room to breathe. And so I think there's no better way to create a culture of psychological safety than to make sure that you are rewarding people when they're taking risks. And you're doing that in a way that's public so other people see that it's okay. When you think about the options that you have in front of you with ideas coming in, how do you think about a framework for prioritization when there's three that you could choose, but resource constraints mean that you can only do one?

25:26Is it like upside planning? Is it ease of execution? What is the fact that determines your choice? It's a combination of all of these things, right? I would actually put a lot of this, I would bucket it into three different areas. One is what is the potential impact? What is the opportunity size of doing this idea? Two is what is the cost? What is the engineering cost? How much time will it take? How many resources to make it successful? And then there's this third bucket, which is the arc part of this whole thing, which is what is your gut instinct into how important this is for our long-term vision or how much people are going to like it?

26:01And that's a little bit of instinct. And so you have these three buckets and then you - Can I add one? Yeah, please. The probability of outcome and execution, if it's a 95 % that you will be able to do it versus a 3 % flyer, it would also change decision-making processes. I think that's exactly right. And I think a lot of that comes out in the cost to build it, right? That can help you understand. It's not just about how long is it going to take? It's about the opportunity cost, right? If we spend three months trying this and we can't get it out the door, that's three months wasted. You've got those three buckets and you have to apply relative weighting to them.

26:35High, medium, low impact. High, medium, low cost. High, medium, low gut feel. If something's high impact, low cost, high gut feel, build it yesterday. If it's low impact, high cost, forget about it. If it's somewhere in the middle, if I had a perfect answer for you, I'd spend half the amount of time at work. That's the hard part. Can I ask you many different product tools today as well? and we have lots of product leaders and hundreds of thousands of founders. What big mistakes do you see people make and product teams make in their product processes? I think the most common mistake I see is people becoming too hung up on a solution and spending too much time on a specific solution rather than spending all of that time really understanding the problem and defining the problem.

27:19You can get really excited about a solution, but ultimately if it's not solving the right problem, it's not worth doing. And so if you can really get deep around the problem you're going to solve, then I think your path to success is going to be much higher probability. In these meetings and with these kind of prioritization decisions, sometimes people will make mistakes and sometimes on execution people will make mistakes. And again, having to talk the shit out of you, I know your strengths and weaknesses. And one of them is you support people selflessly. Great, but sometimes someone is actually just not good enough.

27:51My question to you is, how do you know when to continue supporting someone versus when to cut the cord and say, Jack, this is the third time now. I'm sorry, it's not working. It's a really great question. Something I spend a lot of time thinking about and I take very seriously. If there's good intentions, you have to start by giving it time. If there are bad intentions, you got to change something very quickly and you got to make a decision. That person needs to go. But let's assume good intent because 99 % of the time people have good intent. If their intent is good, but their execution is flawed or they've made mistakes or their judgment was bad, you have to deliver feedback in real time.

28:29You have to help them understand what mistakes they made, why they might have made them, and what your expectations are. Where is your bar? What is good enough? And what I've found is that if you're having that conversation frequently and very candidly, and again, the best way to have a candid conversation like that with a team member is to have it come from a good place. If you have good intentions as that person's leader or manager, it's going to be much easier to deliver tough feedback because they're going to know it's coming from a good place. So that's how you make those conversations easier to have.

28:59And once they're easier to have, you can have that conversation way more consistently. And Harry, what I've found is that by doing that, the number of times I've had to let somebody go is actually relatively small. And it's not because I don't take performance management seriously, but it's because through these series of conversations, that person either gets better or they realize that this isn't the role for them or this isn't the place for them. And they choose to leave themselves. Can I ask you something I'm struggling with now? I'm always dangerous to use real time situations in a podcast, but I lack morals and scruples.

29:31And so I will anyway. It's when you do care and you actually do really care about the person. For me, it's not easier. It hurts more because, bluntly, if I don't, sorry, Jack, you're not good enough. And I, bluntly, I don't really care about you. Sorry. But when I do really care, it pains me that you're not good enough. And I'm sad for you, for me. Do you see what I mean? It hurts more. And it resonates deeply because I struggled with that for a very long time. And look, don't get me wrong. I still struggle with it. It's never my favorite thing to do to get out of bed in the morning and go have a tough conversation with somebody I really am want to see succeed.

30:05But I have seen enough times I've had to go have those tough conversations with people I really cared about who have really good intent but just weren't cutting it. And what I've seen every single time, Harry, is that person, whether it's a month later or six months later or a year later, is better for it. They have found something that is a better use of their time, that is a better match to their skills, and that makes them more fulfilled. If you're really struggling in a role, not to say everybody shouldn't be challenged all the time. You should. I'm struggling all the time. But if you really aren't meeting those expectations, the basic expectations of the role you're in, I can guarantee you're not enjoying yourself and you're not finding it fulfilling.

30:42And so it's much better to let that person go, find the thing that they're going to love because we all deserve that. What are you struggling with most today? Where do I start? Every day is a constant struggle. And ultimately for me, that's what makes it all so enjoyable and so rewarding. If there's no struggle, if there's no journey, you really don't appreciate the outcomes on the other side. Jack, one thing that came from my references on you was perfection. You're a great surfer. You're a fantastic father. You're a fantastic husband. You're an incredible product leader. Do you feel the pressure to keep everything perfect?

31:17Now you're sounding a lot like my therapist. And so this is something I talk about a lot. I would actually not consider myself a perfectionist by any means. I obviously work really hard and across a bunch of different areas and I try to be a good person. But I've found that the best way for me to at least get close to succeeding in multiple areas simultaneously is being okay with falling short of perfect. And I will say that has become more challenging, you know, especially in the last year, we've had a baby Sky who's now almost one years old. The work is really something that I'm dedicating a lot of time and energy and passion to.

31:51And then of course I have my wife, Nicole, who has been in my life for 10 years and I want to make sure that everything is great all the time. And so I constantly feel this tension. If I'm not working, I feel some guilt that I could do more. And if I'm not with Sky or Nicole, I feel some guilt that, you know, I'm not doing enough for them. There's constant tension, there's constant pressure. But I think ultimately, recognizing that you're going to have to fall short of perfect is the only way to really enjoy everything in the moment and recognize that it's okay. And to get comfortable with that kind of failure in yourself and recognize that every time you fail is an opportunity to learn and to get better and to do a little bit better next time.

32:27I always say that's the hardest thing for me which is bluntly i'm always failing at something failing at being a son but i'm crushing at being an entrepreneur failing at being a fund manager but i'm crushing at being a son whatever those are yeah i have not got used to that failing i just used to remedy it with caster azul in large quantities sadly that's now not allowed either but we spoke about letting people go i want to start on actually the hiring process itself i see a lot of mistakes here how do you actually structure the hiring process for a product team and jack picture me as like a younger founder How do you advise me on how to hire and structure that process?

32:58You'll hear me say this a lot. You could ask me about just about any question about how to apply process to it. And I'll go back to the same kind of design thinking process. Because the beauty of design, the beauty of design thinking is that it's a way of solving problems. It's a process for problem solving. And by the way, not having a team member that you need, that's a problem for the organization and one that you have to figure out how to solve. And so I really look at every process as this iterative process that it starts with defining the problem. And hiring is the same, right? If you're a starting founder or a public company CEO or whatever it might be, before you start the process of actually looking for a candidate, you have to understand and define the problems within your organization that need solving through hiring somebody new.

33:42And I think what you find when you do that exercise is that oftentimes you can solve those problems by changing something existing within the organization, changing a process, moving somebody between roles, changing their scope or the responsibilities, doing a reorg. All of these things are different tools you have at your disposal to solve a problem without necessarily needing to bring in someone. Now, oftentimes the problem you're facing is you've got a gap in skill sets. You need an additional person, whatever it might be. And once you've identified that problem and the scope and responsibility that is required from that person, then you can start the hiring process.

34:16But the thing I think I can add most to anybody who's thinking about hiring is, now there are plenty of books you can read about how to interview, what questions to ask, what to look for, things like that. But I think what people often forget is that step zero or that step negative one where you're actually really defining what you need in the first place. How do you do that effectively? I'm constantly hiring and I'm like, that has people with job description. I'm like, not really. I just know I need this person and they're going to do newsletters and YouTube and copyright for the blog, how would you advise me?

34:46Based on the stage of the company and the need for that role, you don't always need a JD. It doesn't always need to be exactly prescriptive. And I'd imagine, Harry, that you have a really good sense for what you need, what you're looking for, and what that person is going to be responsible for when they join. And you've come to that sense by taking in a bunch of different information from the things that you're working on, the people you're working with, the opportunities you have in front of you, the vision of where you want to go. all of those things come together to help clarify for you what it is you're looking for.

35:15And I think that's basically this process, right? You have to start by talking to the people. You got to understand what needs to do your team members have? Where do they feel stretched thin? What skillset gaps do they see? Just like when you're building a product, you start by talking with the customers. In this world, when you're hiring somebody, your customer is your team. You're trying to make their jobs easier. You're trying to make them more efficient. You're trying to make them enjoy the work they are doing more and not have to do some of the work that they're less equipped to do or less passionate about.

35:42And so it really starts with having those conversations, talking with the people you work with, understanding their needs, understanding where they see the gaps. You got to take in all that information, you need to parse it, and you need to come out of it with some instincts around what it is you need to hire. In terms of the process for hiring new team members at Snapso for product, is it like a meeting with a PM and then a meeting with someone else and then a meeting with you? What does that actual process look like? Yeah, it depends on the role. It depends on the level. It depends which team they're sitting in.

36:10But for the most part, I think like many companies, we have a screening call first. It's usually just 30 minutes. It's a get to know you. You provide some information about the role. You ask a few questions. Make sure that there's at least a pretty strong likelihood of a fit. And you do that so that you're not wasting the time of six or seven people in an interview loop spending 45 minutes each with this person, which is time consuming. Especially when you're in hyper growth, people will spend a lot of time interviewing. And so those screens are a really important way to make sure that that is time well spent.

36:39I think once you get into the interview stage, I think one thing that is really important when we're doing our hiring is making sure that the panel of the folks interviewing this person are diverse and not just from a ethnicity standpoint or socioeconomic standpoint, but also from a roles and discipline standpoint. If you're a product manager at Snap, you're going to be working very closely with engineers. You're going to be working very closely with designers. You're going to have to be able to juggle all of these different roles and disciplines and work well with them. And so we want to make sure that our panel is well-rounded from that front and can really gauge how well this person can work across those different disciplines.

37:14What are the biggest hiring mistakes you've made? The biggest for me has always been I've over-indexed on logos. I think young founders in particular do this. They question their own judgments. They go, oh, wow, you were at Pinterest and X before and it gives us confidence. What are your biggest mistakes? I would say that the biggest mistake in hiring is actually not a mistake that leads you to hiring the wrong person. It's how you deal with the moments when you do hire the wrong person. Because interviewing is hard. It is not a perfect science. We make mistakes. We all do. But I think sometimes the candidates make a mistake too.

37:51They think they want this job. Once they're there and they're working on it, they realize it's not a good fit for them for some reason, right? These things happen. So there's this kind of risk on both sides of the equation. And so it's never going to be perfect. So the biggest mistake you can make is when you bring somebody on who's not a good fit, not dealing with that quickly. Because have somebody who's not performing or not getting up to speed quickly enough becomes an anchor for the entire team. I think one of the most impactful ways to make a team more efficient is to make sure that those low performers are moving on.

38:21And that is a cycle that happens pretty quickly. When you hire somebody pretty quickly, whether or not they're going to have what it takes in that role. And so I think the biggest hiring mistake that many people make and that I myself have made in the past is not actually being decisive enough in those moments when you realize it's not a good fit. I once heard that if you're doing hiring right, you get it right 50 % of the time. What would you say your right ratio is? A really good question. I think that's about right, by the way. I think that you're going to get it wrong about 50 % of the time.

38:49Now, that doesn't mean 50 % of the people you hire aren't gonna work out. But I will say about 50 % of the people we hire end up changing their role or tweaking it or working on something slightly different. Because over time, we realize that there's a better fit within that. For the most part, the people we hire will stick around for a while because I think we have a good sense of what makes somebody successful at Snap. But of course, we're never perfect there. And I do think that 50 % mark is probably at least a good one to strive for. I want to move to the future because I could talk to you all day.

39:21There's a couple of different elements in particular. Developing world, it's not one that Snap has focused explicitly on really before. How do you think about the developing world today from a product strategy perspective? It certainly has been a focus for us over the last five years or so. In 2018, we took on this project to basically rewrite the entire Android app from scratch. Because obviously, when you're looking at the rest of the world, most people are using Android devices. In the US, and especially in the US for early adopters of Snap, the vast majority of them were using an iPhone. And so our app was largely designed and most performant on an iPhone.

39:59And that meant that we had made our product unintentionally very difficult to use or frustrating to use or inaccessible for the majority of the world. In 2018, we realized that the tech debt that we had built up over time, building all of these features had just built up to the point where the app was basically unusable. Now, the really exciting thing in that moment of time was that there were millions of people across the world, still using Snap in spite of how difficult it was to do something as simple as open the app and wait for it to load and start up. So we rebuilt it from scratch. And because of that, we saw a huge acceleration in adoption across the world.

40:39And so I think that was a really key learning for us as an organization that how accessible your product is and making sure that it feels like it was made for you, no matter who you are, no matter where you live, is a really important part of building products at scale. And so now I think when we think about building this product for markets across the world, for different demographics, all sorts of different people with different needs and different cultures, we have this mentality of trying to build a local product globally. No matter where you are, we want you to open the app and feel like this was made for you with somebody who really understand your needs and what you want out of it.

41:14Do you think that's possible? And what I mean by that is when you look at actually consumer preferences around UIs and I'm sure you're a product nerd. I mean, I'd like to think I am, but I'm a venture investor, so we proclaim to be experts in things that we know nothing about as a hobby. But like when you look at like Southeast Asia, China, Japan, their UIs are incredibly different to ours. They're noisy, they're very colourful, they're very busy compared to much more simplistic, simple, but I would say beautiful framing that we have in Europe and North America. Can you have a universally appreciated UI design product with such divergent consumer preferences?

41:48No, I don't think you can. You can't be perfect. You can't be optimal everywhere. Sometimes you have to decide to do something slightly different in a different market. And to make that decision, you have to feel like that market is valuable enough for you to go make the investments to differentiate your product there. But I would say certain things like the amount of teaching in the app, the language that's used, those are things that are pretty cheap to distinguish in different markets. Now, other pieces of a product, like it's the core product value you're delivering, that's really difficult to change across markets.

42:22What we try to focus on are universal things, things that no matter where you are in the world, this is something that is going to be valuable. For example, having conversations with your closest friends and family and empowering those conversations to be more fun, more playful, more intimate and safer. That's something that's universal. No matter where you are in the world, if we can build an experience that makes that better, people are going to love it. Where is Snap not big today, but you think will be in the next few years, country-wise? Japan has been a very interesting market for us. I've always thought that is a market in which a Snap would really take off because there are certain elements to it.

43:01It's very visual. It's playful. The lenses that we offer in augmented reality is something that the Japanese market generally likes to really experiment with. Now at the same time, they have line. So they have a product experience that they're using to communicate all the time and it's saturated that market. But Snap has always been able to overcome these other messaging services because it does it in such a different way. It offers visual communication that empowers a different type of conversation. I think that's a market where with enough focus, it's something that we can take to the next stage.

43:31Did you copy Kakao Stories? So I would say the answer to that is no. Beyond the stories element of Cacao Stories, it was a very different product. And I'll tell you actually what stories came from because I think it's a great story and actually is one of my favorite analogies to one of my favorite design quotes, which is the Henry Ford quote. If I had asked my customers what they wanted, they would have told me faster horses. But Henry Ford went beyond the solution the customers were giving him. And he looked at the problem, which was they wanted to get from point A to point B faster. And he built the automobile, which was a better way of doing that than a faster horse.

44:07I love that story because that's exactly what we're talking about when we say focus on the problem, on the implicit needs, not what customers are explicitly telling you. And with stories, what we were hearing from the community was they wanted a way to send a snap to everyone. They wanted it to be easier for them to go take a snap, tap everybody on the send to list and blast it off. Now, we recognize that if we did that, it would really dilute the feeling of receiving a snap. Now, when you receive a snap from a friend, you know that they tapped your name. And as subtle as it is, that makes you feel special.

44:42You know, that person was thinking of you. And that's the beauty of snapping. If we were to give you a button that allowed you to select everyone, you wouldn't feel as special. And so we took this problem people were telling us, which is, hey, I want a way of sending to everyone. And we invented a new way that wouldn't dilute the experience of snapping, but actually in turn would spark more conversations. Because it was this broadcast forum to your closer friends. It was ephemeral, so people felt comfortable posting raw, authentic, in-the-moment content. But it also gave everyone a chance to reply, which would then spark those conversations that could lead to that really meaningful one-to-one snapping behavior.

45:16Do you know one thing I used early in the marketing of the show? We used to promote Snap. I was like, hey, follow us on Snap. And I was like, follow HW1996. we had thousands and thousands who did. And the wonderful thing about being as homogenous a market as we have listening, you have thousands of Simons, thousands of Davids. And I used to go, hey, David, check out the newest show. And then you could literally just tap 300 Davids and they would get it. And they'd be like, wow, individual. That is amazing. Sorry, that was just like recounting back to my memory. I love it. That's guerrilla marketing at its finest right there.

45:49Oh, yeah. We used to do that a lot. It works brilliantly well, by the way. The second thing I have to ask is about AR. What's your vision for the future of AR? We always hear the talk of it. Is it always through the phone camera lens? How do we think about that? What's so incredible about Snapchat is that it really redefined what the camera can be. Before Snapchat, the camera was really a tool to capture a moment, to save for later. Snapchat really took the camera and it said, okay, what if this was a tool for communication? What if we made it more visual, more immersive, so that a picture says a thousand words, right?

46:20And that was the power of Snapchat. And so people were opening our camera hundreds of times a day to send a snap to somebody to continue a conversation. That led to a bunch of other opportunities and it really helped us think about other ways of using the camera. But ultimately, the most exciting and most important opportunity for Snap was that you could use the camera to augment the reality around you. Because now we had a viewfinder into the world and into your setting and into the things that you were experiencing. And it's really where AR came from. And it started with these pretty playful lenses that helped you communicate with a friend or express an emotion.

46:55but ultimately we found that some of those lenses could actually be very utilitarian. It could help you solve a math problem. It could help you understand what are the ratings behind this wine bottle by pointing your camera at it. I think that the future of augmented reality is going to be around creating more and more utility through the way of understanding the environment around you. And I think that's really where AR is going. Like all technologies that find some form of product market fit, they tend to evolve pretty quickly. And Snap has certainly helped AR find that product market fit and find a ubiquitous way of people playing with these things.

47:26So I think that kind of charts the path for the future there. I love that in terms of the utility value created there and final one, I promise. But does that still go through the phone camera lens though? Or does it go through contact lenses or glasses? What happened to the Snap glasses? It's something we're still working on and can't say much, but there's some really exciting progress. We fundamentally believe that AR is going to become better and better. It's going to become more and more useful. and the promise of augmented reality is that it can help technology move to the background, right?

47:56So you don't have to have this thing between you and the world. And glasses are a better form factor for that. It can really take technology out of the way when you don't need it, but overlay it on the world when it's useful too. And for us, that is the pinnacle of augmented reality and why we're pursuing it. I think ultimately augmented reality will find its true essence through glasses. Today, it's extremely powerful on the phone and the amount of engagement and the developer ecosystem we've been able to build around that ubiquity is what's going to empower us to be really well positioned for that future.

48:30The glasses are a success when they launched. The first version of the glasses were an incredibly fun thing to get out in the world. It was the first time we had shipped a hardware product and we saw some really exciting buzz around it. But ultimately, it was very difficult for us to deliver to that demand in the spike that came with it. And I think in many ways, the first product we launched, it had some pitfalls, right? I think we knew that it was early. We wanted to get something in people's hands. And our philosophy has always been, whether it's with software products or it's with our hardware, get these products into the hands of real people as quickly as possible and use that to inform the step you need to take next to make it magical.

49:07So I would say that the first version of spectacle. Obviously, it wasn't an iPhone moment. It's not something that has generated an enormous amount of revenue for the company, but it has absolutely helped us hone in on where to take these things in the future. And so from that regard, it's massive success. We're going to do a quick five because otherwise I'll take all of it. All right. Tell me, how has angel investing impacted your product mindset, Jack? I think it's made it clear that no matter what stage of company you're in, you have to maintain a startup mentality. And that is a constant reminder of that.

49:37Tell me, most important skills to build early on in your career and product? Get really good at focusing on the problem and defining the problem and let the solutions follow. What would you say is the biggest mistake founders make when hiring product teams? Not hiring somebody who's willing to play a bunch of different roles. If you're hiring for too much specialization, you're not going to find somebody who's passionate enough and excited enough to really get their hands dirty and do all the work that's required at that early stage. How has becoming a parent changed your operating mindset? I've got two things going on.

50:12I've got work and I've got my family. And I used to be a very restless soul. I'd be sitting at work and I'd know it was great waves outside and it's a beautiful day. And part of me would be like, ah, I wish I could surf right now. And now there's none of that. It's I'm working when I'm working and I'm with my family when I'm with my family. So it's really clarified those things. What one piece of advice would you give to a product leader starting a new role today? Get vulnerable fast. I think the most important thing to do when you're starting in a new role or in any role is to be willing, share your insecurities and your vulnerabilities, because it then gives you the time and the space to learn and to grow because you're not going to be perfect day one.

50:51You're going to have to learn the environment. You're going to have to learn the people. You're going to have to learn the product. There's so many things you're going to have to learn in order to become good at what you do. The more that you are open about the fact that you're not good yet, the more people will give you the feedback and the time and the space to get good. What are your insecurities? I'm insecure about everything. I think imposter syndrome has been the thing that has been most consistent throughout my career. It just always feels like I'm surrounded by brilliant people that are so capable at so many things.

51:20And in so many ways, no matter where I look, I find somebody who's better at something than I am. And that's the beauty of working at a company where everybody is smart, everybody is talented, everybody's creative, everybody's driven. It can make you wonder sometimes, am I good enough at all of these different things? And the reality is if you surround yourself with great people, you don't have to be good enough at everything because you can lean on other people. When I say like master product mind, I immediately for me think about two people, Scott Balski and Antoine from Antoine Martin. When I say product master for you, excluding those two, you can't take mine.

51:55Who would you say? This is going to be the most expected answer of all time. But I would say Evan Spiegel and I would say Steve Jobs. What's Av's biggest weakness? I would say his ambitions for where he wants things to go can very occasionally get in the way of where things are. And that is the beauty of the fact that he surrounded himself with leaders who are willing to help him see that bigger picture. which company product strategy do you most respect and admire when you look around you at the companies that we have where are you like smart they did really well and i respect that product strategy so i'll give you another maybe expected answer given everything that's going on in the world but i think the reason why i think it's so exciting is maybe different so open ai obviously it is the talk of the sound right now and for good reason but i think what is so interesting about their strategy, it really bucks convention.

52:48I am the first to tell you that you should not build a technology in search of a problem. You have to start with a problem. I've said that probably a thousand times throughout this podcast. But what's really interesting about what OpenAI has done is that they recognized artificial intelligence as a technology. It's actually fundamentally different. By nature, AI is non-deterministic. It's generative, which is both what makes it so exciting and somewhat terrifying. But it means when you're investing deeply in building this technology, you don't know exactly where it's going to go. You don't know the exact outcomes, but they knew enough to know that investing in this and getting this technology good enough would be able to solve a myriad of problems.

53:27And I think they even surprised themselves with ChatGPT and how quickly they found product market fit. But that's the genius of their strategy. They invested everything they had in building a technology that they had conviction in would be able to solve many problems. And so they've really helped me, I think differently about at least AI is a technology where you don't have to start with the problem you're solving. You can start with the technology and then it can be applied basically everywhere. And I think AI is really going to be transformative for that reason. Jack, I can't thank you enough for this.

53:56I've so loved it. I'm sorry for switching hats to being a therapist for a little of the questions, but you've been amazing. So huge thank you. Hey, we all need our therapy. I'm going to go cry myself to sleep and I'll wake up feeling fresh and great tomorrow. I mean, what a fantastic guest. You can find the full interview in video in full on YouTube by searching for 20VC. That's 20VC on YouTube. But before we leave you today, this episode is brought to you by Linear. Let's be honest, the issue tracker you are using today, it's not very helpful. Well, Linear is different. It's incredibly fast, beautifully designed, and it comes with powerful workflows that streamline your entire product development process.

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55:11That's linear.app slash 20vc. And speaking of tools we cannot live without, I need your input on the 20vc Miro board about new guests we should feature for 20vc in 2023. Just head on over to Miro.com forward slash 20vc. Miro is a tool I consider to be truly game-changing. It's a visual collaboration tool packed with the right tools, tech, and templates to help you think of and create that dream product. That means you can brainstorm the perfect product with your team, vote on the best ones, and explore with your customer journey roadmap all on a Miro board. Whatever you need, Miro's infinite whiteboarding capabilities help you get there.

55:49It acts as your team's single source of truth. And now I'm using it to hear from you. Go ahead and add your suggestions for 20vc guests on our miro board at miro.com forward slash 20vc and finally did you know that 90 of information processed by the brain is visual and with canva it's never been easier canva empowers teams to design impactful documents websites videos and presentations that will wow clients and colleagues with no design experience needed teams of all sizes can design together from anywhere on any device and you can start designing today for free what will you design today at canva.com you don't need any design experience there are hundreds of thousands of free templates and a huge content library and that's why the largest teams trust canva it's used by 85 of fortune 500 companies whether you're a team of two or two thousand canva empowers teams everywhere to create their best work together what will you design today start designing for free at canva.com as always i so appreciate all your support and we have an incredible episode with sarah grow at conviction coming on friday Thank you.

From the publisher

Jack Brody is the VP Product @ Snap. Jack joined Snap in 2014 as a Product Designer, and ultimately helped build out the design organization as the Head of Design before taking on his current role overseeing all of Product for the Snapchat application and Hardware. In his 9 years at Snap, he helped create Memories, the Snap Map, and AR Lenses like Face Swap.

In Today's Episode with Jack Brody We Discuss:

  1. The Shortest Internship in Tech:

  • How did Jack get an internship with Evan Spiegel and Snap while he was still at college?
  • How did it turn into the shortest internship in tech history?
  • What are the single biggest product lessons Jack has from working with Evan Spiegel?

2. Product 101: Art vs Science:

  • Does Jack believe product is more art or science? If he were to assign numbers to them, what would they be?
  • How does Jack define creativity? What can founders and product leaders do to ensure their teams are as creative as possible?
  • What is the 3 step framework through which product leaders should prioritize product ideas?
  • Does Jack believe that when the CEO is no longer the Head of Product, the company is dead?
  • Does Jack agree with Gustav Soderstrom, "talk is cheap, so we should do more of it"?

3. The SNAP Hiring Process: What Works and What Does Not:

  • What is the hiring process for the product team at SNAP?
  • What questions are most revealing of 10x product people in the interview process?
  • What case studies and tests does Jack use in the interview process?
  • What other roles and functions does Jack bring into the interview process as part of the decision?
  • What are the single biggest mistakes founders make in the hiring process for product?

4. SNAP, The Future, and The World Around Us:

  • What do Jack and SNAP believe will be the future for augmented reality?
  • What country is SNAP not big in today but will be in the next 5 years? Why that one?
  • Why did SNAP tear down its android app and start again? What has been the impact?
  • Were the SNAP glasses a success? What is their future?

 

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20Product: Snap's VP Product on How Snap Hires 10x Product People, What Makes Evan Spiegel So Special at Product, Three Ways to Prioritise Product Ideas in Teams, The Future of AR, Why Snap Glasses Will be Huge and Snap Will Be Massive in Japan with JackThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 57 min
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