20VC: Anthropic CPO Mike Krieger: Where Will Value Be Created in a World of AI | Have Foundation Models Commoditized | When Do Model Providers Become Application Providers | What Anthropic Learned from Deepseek

3 Mar 2025 · 1 h 6 min

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Podcast Notes: The Twenty Minute VC (20VC) - Episode with Mike Krieger

Episode Overview

  • Title: 20VC: Anthropic CPO Mike Krieger: Where Will Value Be Created in a World of AI
  • Guest: Mike Krieger, Co-Founder of Instagram and Chief Product Officer at Anthropic
  • Host: Harry Stebbings
  • Release Date: [Insert Date Here]

Key Discussion Points

  1. Creating Value in AI
  2. The future of value creation lies in industries with differentiated go-to-market strategies and unique data access.
  3. Founders are encouraged to build products that leverage their unique insights and understanding of specific sectors (e.g., healthcare, finance).
  1. Foundation Models and Commoditization
  2. Current foundation models are becoming commoditized; however, differentiation will come from how they are applied and integrated into products.
  3. Importance of understanding whether to build for current models or future iterations.
  1. Model Evolution
  2. Krieger believes that models will grow more differentiated over time rather than become uniform.
  3. The competitive landscape of AI will shift as models become more specialized.
  1. Human vs. Synthetic Data
  2. The future will likely see a blend of human and synthetic data.
  3. Quality and variety in data sources will impact model performance.
  1. Competitive Landscape
  2. Discussion on how companies like Anthropic are positioned compared to competitors, particularly in response to recent developments like Deepseek.
  3. The importance of building long-term relationships with clients rather than just focusing on transactional model access.
  1. AI Adoption and Enterprise Use
  2. Different challenges for startups versus established companies in integrating AI.
  3. The necessity for companies to adapt quickly to the evolving landscape of AI tools.
  1. Future of Software Developers
  2. The role of developers will shift towards more oversight and delegation to AI, focusing on creative problem-solving rather than just coding.
  1. Concerns with AI Progression
  2. As AI becomes more integrated, concerns about privacy and discernment arise.
  3. The potential for misuse of AI models in sensitive areas is a critical issue.
  1. Global AI Landscape
  2. Discussion on China's advancements in AI and the need for Western companies to remain vigilant and innovative.
  3. The European perspective on AI and how regulatory measures may impact innovation.

Key Quotes

  • On Value Creation: "Companies that have a deep understanding of their industry and unique data access will create lasting value in the AI landscape."
  • On Model Differentiation: "Models over time get more different rather than more similar."
  • On Developer Roles: "The future software developer will not only write code but will manage and delegate tasks to AI effectively."

Quickfire Round Insights

  • What has OpenAI done better? Moved faster in shipping versions.
  • What have they done worse? Cohesion of features and personality.
  • Future challenges in AI: Ensuring privacy and discernment as models become more capable.

Conclusion Mike Krieger provides a comprehensive view of the future of AI, emphasizing the importance of specialization, data quality, and the evolving role of both companies and software developers in leveraging AI technology. The insights shared highlight both opportunities and challenges in the rapidly changing landscape of artificial intelligence.

---

For more episodes and information, visit [The Twenty Minute VC](http://www.20vc.com).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00I think models over time get more different rather than more similar. I still think we are in like day one around. It is a, I, an indispensable part of most people's work. And I think the answer is no. I think that deep -sick piece, people seem surprised that there were cutting edge research teams there. And if you were paying attention, that part should not have been the surprising piece. I think we've, if anything, under -invested a bit in two things. One is just having a faster iteration, it's been our first party product. and then on second part on the API side. This is 20VC with me Harry Stabbingson.

0:35Stay, our guest is incredible. Mike Krieger, co -founder of Instagram, and now CPO -Dunthropic, one of the best -placed individuals to speak about the state of models today and where they are going. This was an incredible discussion for me to have, and I so appreciate Mike being so open. But before we dive in today, turning your back of a napkin idea into a billion -dollar startup requires countless hours of collaboration and teamwork. It can be really difficult to build a team that's aligned on everything from values to workflow. But that's exactly what Coda was made to do. Coda is an all -in -one collaborative workspace that started as a napkin sketch.

1:13Now, just five years since launching in beta, Coda has helped 50 ,000 teams all over the world get on the same page. Now at 20 VC, we've used Coda to bring structure to our content planning and episode prep, And it's made a huge difference. Instead of bouncing between different tools, we can keep everything from guest research to scheduling and notes all in one place, which saves us so much time. With Cody you get the flexibility of docs, the structure of spreadsheets and the power of applications, all built for enterprise, and it's got the intelligence of AI which makes it even more awesome. If you're a startup team looking to increase alignment and agility, Cody can help you move from planning to execution in record time.

1:53To try it for yourself, go to coder .io slash 2 -0 VC today and get 6 free months of the team plan for startups. That's coder .io slash 2 -0 VC to get started for free and get 6 free months of the team plan. Now that your team is aligned in collaborating, let's tackle those messy expense reports. You know, those receipts that seem to multiply like rabbits in your wallet, the endless email chains asking, can you approve this? Don't even get me started on a month and planet when you realise you have to reconcile it all. Or Plio offers smart company cards, physical, virtual and vendor specific, so teams can buy what they need while finance stays in control.

2:33Automate your expense reports, process invoices seamlessly and manage reimbursements effortlessly, all in one platform. With integrations to tools like Zero, QuickBooks and NetSuite, Plio fits right into your workflow, saving time and giving you full visibility over every entity, payment and subscription. Join over 37 ,000 companies already using PLEO to streamline their finances. Try PLEO today. It's like magic, but with fewer rabbits, find out more at pleo .io -4 -20VC. Don't forget to secure trust with your customers. Trust isn't just earned though, it's demanded. That's why over 9 ,000 companies, including Lassian, Cora and Factory, rely on Vanta, to to automate their security compliance.

3:16So Vanta helps businesses achieve certifications like SOC2 and ISO 27001, turning months of tedious work into this beautifully fast and straightforward process. Now, platform automates compliance across over 35 frameworks. It centralizes workflows and it proactively manages risk all while saving new time with automation and AI. So whether you're just starting or scaling your security program, Vanta connects you with auditors and experts to get all it ready quickly and build trust with your customers. Get $1 ,000 off your first year by visiting vanter .com -4 -20VC. That's v -a -n -t -a .com -4 -20VC.

3:56You have now arrived at your destination. My dude, I am so excited for this. I've literally just been out for a walk and I've been listening to every show that you've done in the last year. And so I told you before, I don't want to start with the, oh, how did you get into tech in all the normal rubbish. I want to start with a very challenging first question, which is eyes of entry investors day have to determine where value is in the future. And I look at the world today and I don't know. And so my question to you is when we look forward, where will value be generated in an AI driven decade that we have ahead of us?

4:28Yeah, I think it's an awesome question. I get a version of this question often from entrepreneurs who I went from purely building startups myself to now running a company that is partly enabling these startups to get created or helping boost their fortunes. And the question I get off into is, well, what can I build that is not going to be in the lane of an entropic or another one of these labs? And I don't have a perfect answer because it's a lot of the crystal ball. But my sense of where it ends up being most valuable to exist is places where you have some differentiated go -to -market, some differentiated knowledge of some particular industry or some special data that only you have access to, ideally, two or even three of those as well.

5:07So companies that are within a financial sector, within a legal sector, within healthcare, I mean healthcare, I've got an exposed to it, it is a tremendous complex ball of yarn. And like the work upfront, it's not the sex you work, it's not the work that you're going to be able to really do in a accelerator or a short amount of time, but it is the worth that the legwork that you've put in, I think those are adorable places to generate value. And then you can sit in a place where you can pull on what's great from the foundation models, you can do your own fine tuning. If you need it, you can do your own AI, especially as I should if needed.

5:41But the thing that's going to give you likes and be durable over long run is being able to sell into those places, have something that you understand about those places uniquely, and then get better for being deployed there over time. When you say about the legwork there, what I think to you, and you said about differentiated GTM and differentiated data pools or data sources, does this next generation wave of AI benefit existing vertical SaaS companies who have those already and come and implement AI, or does it benefit bottoms up net newly created companies in those spaces? Which one? Also, that's a great question.

6:14I think it can be both at the highest level. The very thing about AI and product design is you have to dance this very delicate dance of showing the future and dreaming up what the models are currently capable at their edges, you know, because you want to design for where they'll be We've got three months from now, which is how quickly things are moving, but not over promise and under deliver, because that's like a very trust breaking piece. And now if you're a startup, you can do a little bit more of the over promising, because people are kicking your tires, the early adopters, they're having a little bit more of that sort of willingness to engage as much harder if you're like an existing verticalized SaaS company, and you say, we've added AI in, and people try and it's like, it's not that good, or like, oh, I thought I was gonna do all these things, or you said it could do these 30 things, it does like two of them well.

6:57I think that like each of those two groups have like a very different challenge. On a former it's you have established products, you have established behaviors, you want to skate to where the puck is going about alienating your existing customers. I think we can dive in. I think there's some good patterns for doing that. And on the start up front, you probably don't get to have the data. And it's like landing the initial sort of lighthouse customers or you don't have the relationship but you have some hypothesis about where AI will have an impact on a different industry or given vertical. And then your differentiation is not the established relationships.

7:30It's painting the future and finding ways of delivering that value quickly within a company that might be willing to take that bet on you. You mentioned there about kind of startups building for where models will be. It's a very challenging time where startup products are so determined quality -wise by the quality of the models. And a change in model can seismically change a startup's output, be it a coding software or a legal platform, whatever that is, should startups build for what we have today, or should we build for what we can project forward in time? They're really good question. I've heard from multiple people that say, my startup was not a startup until Cloud 3 .5 Sonnet, or the second Cloud 3 .5 Sonnet, but I hear that from entrepreneurs that this company was not a company until the small breakthrough, where now the accuracy went up from 99 and now that's close enough for this industry, or for some reason it's like from 70 to 90.

8:23So as you get this kind of generational leaps as well. So how to figure out where that is. Like this times where entrepreneurs have been knocking their heads against them all within a particular space where whether it's helping people code, whether it's helping with legal analysis, whether it's, I mentioned healthcare, there's something in that space. And the lovingly assembled version of what they did, which probably involved multiple tools, was either like price uncompetitive because it required an opus class model that was not going to be supported by the underlying business, it's still worth doing because when the model arrives, you're not starting from squares zero.

8:58Often the companies that do benefit from those model generation shifts are not the ones that suddenly start that day. Gosh, it sounds like Cloud 370 can do that. It's the ones that have been beat against that of the wall. I take cursor as an example. Somebody showed me a list of hacker news front page submissions from the cursor founders over time. And it finally broke through, but that was not their first product or their first iteration on it. They've been trying and going about, I don't know exactly how long it was, but it was not just quickly enabled by the model. It came from that building context, building knowledge, building experience about what has gone wrong or gone well with that space so that the model can unlock you.

9:39So I guess to be more succinct, don't wait around for the models to be perfect, be exploring in the space, be frustrated by the current generation of the models, and then be very aggressively trying the next ones that you can feel like you can now finally deliver on the thing that you saw in your head if only the models were just a bit more capable. I have to ask, when you said about differentiated GCM, differentiated data, and then you said, wow, you know, there's so many different releases and they come so thick and I don't know how to say this. Is there value in the model layer? If it's not a differentiated data game, is it a differentiated GTM game?

10:14How do you think about that? I think it's a couple of different pieces. I'm the model layer and like on the foundation model layer, especially I think about like three places where it's worth investing for sort of a long term place in the market. One is talent. I don't know. It's hard to quantify, you know, exactly what, what does talent mean? What does talent density mean? But talent begets talent, right? and you have become an attractor. And especially talent around sort of a cohesive mission or a story about why you're building what you're building. And I've absolutely seen that at Anthropic where I love our research team and they like feel like monthly we get some new significant higher that has come from potentially another lab, potentially academia and as and as joined.

10:52And so, you know, that's a it's an advantage. You have to cultivate and also maintain because people are obviously free agents and they can do what they want to do. So you have to maintain that whatever was attractive in the first place, but that is important because to stay at the frontier, it requires more than just more of the same. It requires also figuring out what the right breakthroughs are. So that's one. The second one is I think models over time get more different rather than more similar. Of course, there's like a lot of similar benchmarks that people are looking towards, but there is something cloddy about clod, and I think there is something GPT about GPT, and they have their pros and cons, and that's both from a like character and tone side of things, but then there's also sort of the places where those models really excel.

11:34And for us, clearly been coding is one really big vertical, right, that we've gone after. And it wasn't an accident. And it's also not a thing that we just say, great, it's good at code. Let's just, they need to be kind of good at code. It's seeing that traction and seeing how many companies are now relying on cloud models for code, for example, or for a gentick planning inspires the next generation of what you want to do from a reinforcement learning perspective. So the first one's talent. The second one is focus and model characteristics over time that you sort of developed deeper. And the third one is, and I got this question a bunch with deep seek when deep seek came out like, all right, what does deep seek mean for you?

12:09And I think there's things that we learned from on the tech side just looking at what they were doing. But from a go -to market and place in the market perspective, it has almost no impact. And that's because the relationships we end up having with companies are not, they set it for the API, they want to just exchange their input tokens for out -potocons at some rate. It's actually, hey, I want to be your long -term AI partner. I want to help co -design products with your applied AI team. I want to dream big with you. I want to think about not just your API, but also Cloud for Work. And so it looks more like being a company, which I know sounds tripe, but is sort of what you're providing people as AI partnership, not just AI models.

12:46I think the more you are just, like, maybe it's good inverting that all to see what the failure mode looks like. I think it is resting on your laurels or not retaining your best people, just believing that making the models incrementally better and every branch benchmark is enough. And then treating the API as just like a way of exchanging money for intelligence without figuring out how to be more of that AI partnership, if you can't do all through those, I think you're in trouble. I do want to go into the coding element in a minute. I do just have to ask, when we look at kind of blockers or barriers to progression, when you look today, what do you think the biggest blockers are?

13:20Because this is one where I have completely disparate opinions from different people, whether it's Alex Wang, or whether it's Jonathan Ross at Grog. What is the blockers say? Compute data algorithms? It's getting the environments by which the models get trained in to better and better match real -world challenges that aren't sort of single shot. I know Alex has been thinking about this problem as well because we talked about eVals for our agentech behavior as like one sort of very specific version of the broader thing that I'm talking about, which is even within the realm of software engineering.

13:51The work of a software engineer is not just to produce code. It's to understand what needs to get produced. So work out the timelines with their product management counterparts to deeply understand the requirements and deeply understand the user use case that they're building for. And then also delivering whatever they've built in a way that they can be tested and iterated on. And then as user feedback at the other end if they're building some kind of public -facing product, there's no evil for that, right? There's like, it's interesting that we call the most common software engineering things, sweet bench, right?

14:21Like, actually, B, a sweet is a lot more than just, you know, I looked at a pull request, I produced this pull request, you know, or pulled out a list of stiff and then you're gonna accept it or not. So building environments and evaluations that better mirror that. We think a lot about office professionals at Anthropic in terms of one of the use cases that is going to be potentially really multiplied by these models in the future. Nobody's really evaluating that well. There's like something around research that we're starting to get a bit better on evaluations. There's extremely convoluted, I mean that in the best way.

14:54Eval's humanities last exam, which very much like, okay, multi -step reasoning. But yet to be the sort of, I show up to a new job, I quickly understand what my role is, who is who in the organization, what are the relationships that are being mapped, where did go find extra information if I need it, and then be in the run loop of the functioning of the business, that's a hard environment to capture. That, to me, is figuring out how we better either break that down into component part, which is probably part of the story, but also think about it holistically as the biggest blocker to at least one slice of progress, which is how do models go from being extremely good at extreme slices of things to being more generally helpful collaborators?

15:39Before we dive into those kind of specialized products, on the data side, you know, I had a dash on from Macquarie recently. I asked him a question and I love your thoughts, which is like, when we look at the future of data within models, will there be more synthetic data that compounds on top of each other, or will human data continue to be the predominant data source that drives model progression? How do you think about that? I think for the models to improve, you do need a story around how do you perhaps see it with be a original human data, but then can generate all these synthetic environments by which you can sort of path find and explore.

16:15Cloud's been having fun playing Pokemon this week, which is, you know, uh, it has been a good, but kind of funny distraction for our own, like research and engineering seems to sound like, what is everybody doing? They're like, oh, we're watching the Cloud plays Pokemon livestream. But I think games are an interesting example where, you know, you can imagine a lot of different runs through the same game within some constraint and rules. That gets a lot harder when the problem space is less well defined. then did you make it out of the Burrady and Forest? I never played Pokemon, I'm learning just watching this livestream.

16:42But it's still important to be able to take sort of golden paths, but also synthesize a variety of approaches through it so that you can still think about how the model can progress in the face of uncertainty. So I think it absolutely has to be a mix, and I think the best models will come from that combination of, great, like for code, it's having good foundational understanding of code and good examples, but then also being able to explore or really wide variety of paths through that. The other part that is still, I think, underappreciated is how do you measure and evaluate and get data in for character?

17:16And I'm going to use a very loose word, which is vibes. What is exactly the feel of using a model? We don't really know until we actually sit down and play with it, which is in some ways kind of a nice property of it, because it means it's almost just very qualitative, like human aspect to it. But it also means that you don't have good regression testing on it. Like sometimes we'll go from Cloud 3 .5 to 3 .7 and people will say, oh, Cloud seems friendly or more terse or Cloud seems more willing to answer my questions. But I wish it was better at creative writing. And like these things are not easily available.

17:50This goes to the data question. And so I think it is important to both be able to have the data in there around these more software skills, but then also have the evaluations for them. You know what I find bizarre? I find it bizarre that we're able to choose models. And you may go, well, duh, you will do because there are specializations within them. But I think when you project yourself forward three to five years, you will not be selecting which model you use. That's like selecting which Google you use. Am I completely wrong or do I completely miss the point? No, there's a concept that I love from, you know, my background was in and human -queed interaction.

18:27And you might have heard this term of leaky abstractions, which is like with software builders, we try to do perfect job of encapsulating all the complexity under some little shell. And then the users should not have to think about any of these things. And the reality is the current state of most AI product design is an extraordinarily leaky abstraction to take having to choose the model. Why should you choose between Opus, Hiku, or Sonnet? Most people don't understand the difference, right? That are, you know, if you go to the open AI, I drop this like, there's a lot of models in there. And like every single one of them has a good reason for being there.

18:58And yet the like overall experience is one of why would I choose one over the other? Oh, this capability is available here, but not there. I mean, we suffer from this problem as well. So model selection. The second one is the much to understand how these models are built. You know, they build up context. They have turns every turn actually has the full context replay to it. That's how it's able to make the next inference. What that leads to is this experience where every chat is different, which I always think of, you know, when you're talking to a coworker, you might have different email threads, but it's still one coworker behind all of that.

19:26And if you reference, you know, some their favorite sports team or your reference a project you've worked on together, it's not like, oh, I don't know what you're talking about or I'm gonna have to go retrieve my memory. It's sort of like a shared underlying piece. That's like another. It's reinforcing people into a understanding of the models that don't feel like we should be having people need there. And the last one is prompting, which is as much as things have evolved and we've done a bunch of work around like how do we take simple human prompts and then translate some of the ones that are very model optimal.

19:56I want to make that absolutely transparent to people where it's not something that they're like they're engaging with it. And if the model has a lack of clarity on the problem or needs help understanding better, that that engages in conversation rather than you know seeing the difference between somebody as an extremely good prompt or versatile. Now that got closes generation to generation, but I like we need to collapse absolutely even further. How do you think about model quality versus product to new X and how to prioritize and think about those two in the relationship between the two? You can't separate the two anymore.

20:31I think to be a UX designer, I was just in a product review right before I called and think about Instagram product design sessions. It was pixel, some synthetic data or maybe real data. We took my feed and then we reformatted it to this UX that we're proposing. but there's not a lot of non -determinism there. You know, you're gonna put it out to the world and maybe people will use it in some ways. But designers and product managers and definitely engineers today need to think, all right, what I'm actually doing is I'm designing a scaffold and like a product around a fundamentally non -deterministic system, which means that evaluation, the model quality, the prompting on the backend, all is part of the product design, which is it's gonna have direct implications.

21:13So one example is you can prop cloud to ask follow questions or not. And that might be what you want in one part of the product, but not another part of the product, right? You might prompt Cloud to, you know, want to go, you know, and think longer about a problem and do more reasoning or not. And again, these are all decisions that upfront you were making in product design. And they're going to have this manifestation in the actual product. And in the other piece, we talked a little bit earlier about as a, you know, startup founder, as somebody is doing maybe classic B2B SaaS, you need to figure out triangulate where the models are, where they're going and what the user needs are together.

21:47That's going to be the case in your product design as well, where you're doing the evaluations, hopefully a front to see if what you're doing is even possible with the car models, or at least having like an eye out for where they might be. But models change over time, products change over time. If you don't have a good framework around evaluation, even regression testing those evaluations, you might end up launching a product that three months later people are like, oh, the product used to be good, but something else has happened where it's no longer serving that purpose. And you're like, but I'm not sure which of these three things changes at the model is the product design is at the introduction of a different feature the system prop got longer.

22:20It's in many ways the most complex product development work I'll ever do. I interviewed Simon London from open AI and he said one of the joys that they have as a startup is that they can just releasing as much quicker and it doesn't have to be perfect. And actually the challenges is they've got bigger. You have more and more weight and pressure placed on every release. How do you think about that? Releasing it doesn't have to be perfect. Let's get it in the hands of users. First is now anthropic is a massive company with millions of users. It does. How do you think about that as the product leader?

22:50I think about this a lot. And especially because you have different surfaces and different audiences that have different, both expectations of stability or sort of desire to be on the cutting edge. And so in an API product, like when people value is predictability and stability and the opt -in of something that's more future facing, right? And so it can be a very opt -in thing. So we launched Propcaching, which is a big cost savings for people. Initially, we did that via like on beta header that you had to opt -in to. And a lot of what we do on the API is in that bar. If you do that for our customer facing like our more consumer stuff, that's really lame to have to like have people opt -in or like really you want to be able to sort of iteratively release and be experimental with folks.

23:32And you know, you don't I don't know if totally break their experience, but you've got a little bit more of that permission. Let me have all these enterprise customers that are using Cloud for Work in an enterprise. Now, I think AI adoption enterprise is still a early adopter product in the enterprise. So you can get away with more than, if you're, I don't know how many releases Salesforce does a year, but I know a lot of these companies do like two, right, or three, and it's usually oriented around some big event that they can do. We're really far from that. We're still launching pretty quickly, but honestly, still finding the balance there, where is it a monthly drop?

Read the full transcript

24:02is it, you know, you ship as often as you can, but there's an admin opt in on each kind of thing. That adds complexity as well. And so it's a great question. We're, I would say like it's an active topic of conversation. How raw or how quickly we can ship knowing that we wanna bring things out to the world. And you don't know they're gonna be received and you wanna learn, but as you accumulate sort of notoriety or you know, the pet, people start depending on your for work for as you can't treat that completely sort of want to make. Are we in a product marketing nightmare? And what I mean by that, we have deep seat release something this week.

24:34We have open AI release something this week. We have anthropic release something this week. We have a mystery already something you attend days ago, where bunny, every single day, there's a new release that the world maybe gets apathetic. How do you think about that? And how does that inform how you think about product launches messaging? Yeah. I mean, it is much more robust in Instagram. The things that you had to watch out for the big rocks were very known in advance. It's like don't launch anything during WWE, that's going to be a flurry of a loud announcements with the September I -Guy OS event.

25:05You know, there might be some other big rock like holiday is so much easier from a product marketing perspective. We're here that reminds you a little bit of crossy road where you're like, okay, the car's going by. All right, there's a gap in the car like launch tomorrow or like, now it's good. But oh, now we hear this a rumor. It's so much hard enough heard from folks that other labs as well that everybody's kind of trying to read the tea leaves and be like, all right, is anybody? Is it quiet? Is it okay to launch now? Or like I think we're going to be doing it next Tuesday. So it's much harder.

25:32Oh, it's shipping. You know, it requires a completely different approach. And you know, I give credits our literally a product marketing team because they've had to worry it from a point where, you know, we were called 37 Sun every launch on Monday. And we locked the blog post for that Sunday night at 9 p .m. which is not best practice from a marketing perspective. You know, we were briefing press that day on Sunday. Thank you to folks that out on the phone with the sun Sunday, but that's the point where everything is done and ready and locked and we can like we can go. And so it doesn't involve that sort of ability to react quickly and be nimble.

26:09I mean, even things like the, you know, when we release a model, there's a model card and there's evaluations in a comparison table. There are things in that comparison table that were released the week before, right? Like Grock three was, you know, just a week prior. So it involves what happens when those are released? When Grock three releases there's like Joe, it's a side like, does everyone an anthropic and open AI get by? Oh, shit, they beat us again. All like, oh, shit, we won. Yeah. One of the things I try to do, you know, to support the team there is remind like, you know, it's the model releases are going to happen.

26:42And at any given point, you are going to be, you know, it's the, you know, it's so over and we're so back like that's like, oh, it's like that and you have to live that in AI and you can't get to down about one release because yeah, for sure, it is inevitable and sometimes you're lucky and there's like two or three months where the model that you launched or the product that you launched just still say to the art across all the things you really care about. Sometimes you'd last a week and you can't over -rotate on either of those. You can't rest on your laurels, you can't go that. Like I think the thing that's used really useful to is it's a chart I showed like almost every and every sales call, which is just mapping from like anthropics founding to where we are today in the milestones.

27:20And at any given point, you could say, wow, like, cloud two, that's like pretty far behind. Oh, cloud three, sit at the art. And then no, it's not. And it's, you gotta look at the trajectory and like trust that you were gonna continue to make improvements is number one. And then number two, remind yourself that, you know, if everybody switched every single day purely due to like eval being, you know, changed, one that would be like an insane thing to do to your user base says like a provider of software. But too, that would make for an even crazier industry. Over time, you start learning that people don't just deploy models.

27:51They're doing fine tunes, or they're deploying models. Plus, they've done a lot of really bespoke work to make that model be great for that use case. It's not a thing that's going to switch overnight. Or you're one of three or four options within a model selector, which, for example, in a coding environment. So you're still in the mix and you still have a chance. But I'm not sure if it's like like finding the meditative zoom out angle of it or just like get used to the bumpy ride or some combination of the two, but it is for sure a thing that like every time there's a model launch, I assume every one of those labs is like either watching the launch stream looking at the wheels and me either, hoo, all right, there we go, work to do.

28:27I would argue that brand is the most important thing. To your point, people aren't switching every day. They're kind of like, oh, I'm a Claude person or I'm a chat GPT person. And they kind of identify already with their models. Do you agree with that statement? Or do you think that's too glib? I don't, I think that is right. I think especially on the consumer front, you know, I was just reading Ben Thompson, you know, he has Nat Fudeman and Daniel Gross on there pretty often. And they're talking about some people being clad people and some people with chat GPT. I think that definitely happens where they, you like the personality, you like the interface design, you like the vibe again.

29:01It actually reminds me a lot, you know, we had this interesting back and forth with Snapchat over the years of Instagram. And then even before that, people would launch a new product that's like Instagram, but just for super high -end photographers, or with this like additional twist, or just one photo a day, you know, it's be real. And I had this like fake formula. I'm not the mathematician clearly, I'mthropic, but it was, you know, social networks are made up format or formats that you have in your product, audience and vibes. And format, you know, for Instagram, we got stories, we had feed, and then eventually we had a video.

29:32Audience, you know, initially was sort of hipster -y photographers. Eventually grew to be, anybody is really interested in sort of visual story teller, visual media. But the vibes of Instagram, even when we had more product similarities to a Snapchat, even to a Facebook, the vibes are very different. And I don't know what that fake formula is for AI products, yeah, but I think it's some version of that where there's like model, model personality is probably one of them. There's likely something around the scaffolding prescriptiveness of the product that you're working around it and then there's vibes and like I get harder measure but absolutely there.

30:10Can I ask you a hard one when we have so many different models and so many different providers? Open source is a very viable possible route and distillation is looked to have in a shady way. Is distillation really wrong if it ultimately propels spaces forward? Well, even like it's the sick within the labs. I assume every single one of the labs is using like we even within themselves. It is very valuable to be able to take the knowledge of your highest end model than be able to make it, you know, lower latency, more affordable, etc. So there's that loop, etc. overall. I think the places where this gets interesting are one, do we want any nation to be able to be able to distill models from any other ones?

30:51Like, personal answer is no. I think that there's value in like even like as AI gains and capabilities being really thoughtful about that from a national security perspective. And then the other piece is to have the advancements happen at the rate that they're happening, be sustainable long -term. Like, you do need the labs to be able to be able to commercialize all of that training and innovation, et cetera. And I think finding the right models for that long -term is important. I think the open source models take Lama, for example, that they've been able to do that from their own research of perspective and data and justion and trading.

31:23And so I guess I would say, distillation does not feel essential in order to unlock those things and poses other issues even just you know from a terms of service perspective. Does Lama show that there is no value in the model and all the value is in the data? If Facebook are willing to give it away for free because they know that no one can copy the data that they have, is that what that shows? I think it's a good interesting question is like whether Lama is the quality of Lama due to the fact that they can, I don't know if they've except that they do, but they clearly can train on Instagram and Facebook and etc.

31:59It was Gem and I better for being able to train on YouTube. They actually clear to me that Gem and I benefits from that, whenever they have a good video understanding demo, for example, somebody has probably the largest repository of video in the world and can likely train on a lot of those pieces. Let's clear on the Facebook front. I've never heard from people, gosh, you know what? Lama does extremely well, is generate good content that would work well on social media. Yeah, it just seems like a good general purpose model. So it actually go back to the values all in how good is your team? Do you have the underlying data that you need to do it?

32:33But then also, how useful is your model in actual use cases? And that is like the highest order bit. I almost wish I'd started with that because e -vails are really useful for hill climbing and for internal research, but they don't tell the story of like, is the model going to be excellent of what it needs to be excellent or deployed for or even if it is excellent at that thing, is it only excellent at that thing in very narrow situations or is it something that as a as an entrepreneur, you know, outside the good, the labs, you can rely on the model to be like your representative, I guess, in that product.

33:05So yeah, I think the values and for the labs, the values and the team, it's in like the the models of ability to actually perform the right actions in the real world without so much non -determinism that it becomes sort of unreliable. I mean, know I was one question on this, it's not a trap to go down, but I'm I've spoke to Alex Wang about it on the show and I saw a poolside on the show and they said we deeply underestimate China's ability in AI. Do you agree that we underestimate it? Yeah, I think that deep sick piece that people seemed surprised that there were sort of cutting edge research teams there and if you were paying attention, that part should not have been the surprising piece.

33:46You know, it's been we saw in Instagram was blocked in China fairly early and then we saw the sort of emergence of a parallel world of startups when if you take up Facebook and Instagram what happens and what emerges in those products were often like very high quality they like demonstrate a lot of creative thinking and and we're built at scale too like they were solving problems, you know people love talking about the like the super app and and we chat and there was some technical challenges solved by those at scale that were of the the same scale of challenges that Facebook was doing. So it would absolutely be a mistake to have underestimated or continue to underestimate China's ability to both train at the frontier, especially if they get access to compute and then continue to innovate there too.

34:31So I think it's a pretty western -centric view that I've definitely seen happen in more traditional software. I'm like, well, maybe it's caught in this 90s or early 2000s view of like, oh, all they're doing is like replicating what's already been working elsewhere and doing that, there's been products that I think take a differentiated view and grow, you know, internal to the Chinese market. And then sometimes make that very extraordinary. I mean, TikTok being an interesting example if that, on the other side. Final one before we move into like verdict, Clies, products. Just did DeepSeek cause you to rethink anything or change anything about the way that you progress?

35:05There's some architectural pieces that I want to speak for the research team because they're, you know, they're definitely the DeepExpress, was there, like, oh, interesting, like that, that's worth us considering or some ideas that have been considered and maybe were worth re -evaluating. So I think there's that piece there as well. It's interesting. Our plan was already to show the chain of thought when we launched our reasoning model. So that was not a reconsideration, but maybe it was interesting to see somebody else do that. And there's some user interface kind of details in there. And I think Grock does as well now.

35:35And there's, so it would be curious to see how that evolves to your distillation question. that might be a reason why more labs either choose to not show or otherwise obscure the chain of thought down the line. The other piece that like from a product perspective, there were two. I think that's like the under talked about piece of deep seek. It's, I think they were able to go from nobody knowing about them to dumb being like frankly in many circles better known than Claude, right? Like I like, great. I was calling me about deep seek. I'm going to leave a joke. Like it was like cliche was actually happening.

36:05Like I got a thing like, what do you think about deep to come like, great, like it's broken through. And that to me, what do you think they did to break through that maybe Claude had? I think there is a lot of interest, of course, in like world politics right now and like have the narrative be, you know, this was much cheaper, and rather that was exactly true or like what, you know, like, oh, they were able to figure something out. Like that was, you know, it's the story. And like, frankly, and I've had this conversation with our marketing team as well. I don't think we tell the Quad story well enough externally yet around what is different or what is notable about the fact that you know, the Quad three were training a model at the frontier that was state of the art with a team that was much, much smaller than any other lab, right?

36:49And I think we're we've been always very like efficient with our with our compute as we train. So I know I think that was whether that was a story that they told or was just told for them by the media because it was like was it really compelling story, The sort of uniqueness of the moment was a big piece there. And I think especially like it's January, you know, new presidency, China relations, like fed into the moment really, really, really well. So I think that worked well. And the second part of the product, like they went from not having a product to having like an iOS, but actually had a lot of like good details.

37:20And for me it was like a good like, I was just saying dodge, but it was like stronger than that. Like a shove around like we need to be getting some of the ideas out to market quicker. without your early question, focusing as much on exactly the polish that it needs to happen in every situation. And instead, be willing to put it out there and learn because sometimes the novelty of experience is itself valuable, right? It was the first time most people experienced the live chain of thought. That's interesting. And like, I wish we had done that sooner because it would have been novel for people to experience that.

37:49When you look at usage, you see emerging markets usage retains and you see Western markets, not really a tool. How do you think about them as a staining, credible threat. I think that the they already have this sort of like they're known at a level where that has some like ability to to generate the ongoing like staying powder etc. on a retention front. I think if all we're doing in these AI first sort of like lab generated products even six months from now or you from now. I was like asking questions maybe sometimes having like slight productivity. I don't think that's differentiated or interesting in the long and bread, it should be, wow, I can now do something uniquely because I am using deep sick or any one of these products and it unlocked hours of work for me and it made me smarter and it made me like a better partner to where the important people in my life is like, it has to transcend beyond surface level utility.

38:44Some people find the deeper level, don't get me wrong and those are the people that like are your DAUs right now. But for a lot of people, they'll try it, generate a poem with it, they write a letter to their son, There's all the stuff that they can do that provides some value in the moment, but I still think we are in day one around is a eye at indispensable part of most people's work. And I think the answer is no for us. And so I think deep seek and all of our honest products, staying power will come from who can get there and do that sustainably over time and have the right product design, the right integrations and the right deployment of that to actually succeed.

39:18And who can build those products? My is an investor's big question often, which is when as a model provider, move into an application provider. And I'm just fascinated to hear your thoughts around what is attractive enough where you dedicate resources to become an application provider, not just a model provider enabling. I think the two main criteria that I look at is because our team for all of them topic being big, I mean, I think we're across the thousand people our product team is, you know, maybe a tenth of that. Like by Instagram, year two standards very large, but by large SaaS company very small for summer in between all of those.

39:54It was the end resorting like, you know, you have cloud code now, we have the API, we have Claudio, a cloud for work, so it is across a lot of different surfaces. So I think generalizability is really important, even if we pick up persona or a vertical to go after, we are going to be building things that are general purpose as a rule with maybe some specialization at the user level, but not at the, I don't anticipate us building a lot of verticalized experiences that are like fairly bespoke to a given workflow use case. So I think that's one big highlight translation, transcription, customer service, quite horizontal, kind of hermortemist things.

40:32That seems like right in the pathway. I think it does, except for the fact that I think that there's a lot of valuable workflow knowledge that means that you can retain a differentiated product over time. Like, if you're a power user, yes, perhaps, yeah, if you're not a translator and you're your mom, you maybe use it once a month for that old thing that she needs. Yes. Yeah, I think the role of the great, we can help you translate this and from like, individual user will get you to pay, you know, $10 a month, this is description. That feels is iffy because I think that the models are quite good at that already, right?

41:11And maybe they're, you're right, there's not the like, if you play with the Leven's like console and workbench, a lot of the features that they've built are very clearly for people that are translating hours or like, uh, voicing hours of content with a reliable voice across the whole work stream, uh, descript, I need to script some of the best product design in AI. And like, they've clearly put so much time into the workflow. I've been I had to use it once for a personal podcast. I was like, Oh, this has clearly been built by people where day and day out sitting in this workflow and understanding it.

41:41So yeah, I think that maybe we've come to some sentences of our views, which is there's value in the more professional use cases, and the workflows that are unlocked by that. And I think on the consumer and maybe even for a consumer side, it gets good enough from a basic AI product perspective. You know, when you look at what your brilliant apps day, you do so well as we said on the code front. Is there a roadmap here to put your own ID in code agent? And how do you think about that? You know, again, with the product -focused lens, I think we have to pick our bets carefully. And even building, we built Cloud Code, which we just released as a sort of command line agentic coding tool internally first, because we just wanted to accelerate our own team.

42:22And after seeing your plan for a couple of months, we're like, this is good. Like, it's not as solution to all coding problems and doesn't object the IDE. But it's useful enough to us in enough case so that we want to see people use it out in the real world. And so shipping is never free, right? There's like, you got to name it something externally. We got to find the right packaging around it. There's a good market piece. We do it carefully. I think my view of where the models are today is you still need hands on keyboard and you still need that exchange of, hey, I did this, is this right? Well, let's pursue this direction down.

42:56And yes, this is great. Let's put up a lower cluster. No, we went down kind of like a false trail. let's like unwind the stack metaphorically and maybe an actual usage and then keep going. That's why I think that there is a role for this sort of in between IDE and the full -on, like cognition, devon, like full -on delegation of tasks, so that it can be used for a certain category of tasks. Our product engineers love Cloud Code because a lot of product engineering is, all right, we got to update the backend, we got to create the front end, we got to like submit these things for translation, we're going to like, you know, oh, the stillism work, let me do this, and it's that sort of build the product and to end workflow.

43:33That does well with the thing that can work energetically across a lot of different things. I did two full requests last week. I had encoded since joining in topic, which made me sad and so I got to finally use Cloud Code. I have not opened our code base before. So I don't really know like how it's even structured, but Cloud Code is very good at finding the file that has the right piece and then going on and and making edits and obviously not everybody's in the say a situation. I am in but it is really valuable for those use cases. So when I think about the coding space and where we can play and add value, it really is on the agenda side.

44:03It's not any idea you said, there are other companies that are spending like they wake up and go to bed every night thinking about how do we make a great idea and then involves things like low latency, auto -complete and involves like the right integrations, figure out how you play with the VS code plug -in ecosystem and all of that complexity. Right, there's a bunch of work there that is valuable and different than what we're doing. I think we can really play in let's be talking to these models and be doing real work with them in that Adjunct loop but recognize that they're not yet at the place where for many use cases you can let them kind of run free for hours.

44:35You need that more human in the loop piece. You power and you work with cursor, code, and stat blitz. My question to you is when you look at bluntly as you said that the first time you've coded since joining Anthropic and the changes that we see in developer behavior. What were the role of a software developer be in three to five years time, do you think? Yeah, I mean, I think it already looks, starts to look different already. I was a huge, early proponent of GitHub Copilot, I think, to like, my quote was on the homepage for a while, and I don't know if it still is, because I saw the potential, and then even GPT -4 came out, before it, if they had multimodal, and I was trying to do Swift with it, I would draw ASCII art of the screens I was trying to build for Artifact, and then go make coffee, because it was that time, right slow.

45:19You'd come back and it had like an 80 % version. Obviously now it would be a 95 % to 99 % version of a 3 .7 on it. I think the skills of becoming important. One, I think it becomes multi, what am I looking for? Like multi -disciplinary where it's knowing what to build as much as it is knowing what the exact implementation that you want. I love that about our engineers. Like, many, maybe even most of our good product that you guys come from our engineers and comes from them prototyping. And I think that's like what the role ends up looking like full out of one. The second piece is co -review really changes when all of a sudden you're mostly evaluating AI -generated code.

45:54I even experienced this. I put up a pull request and some of the comments that came back were, yeah, plot code does this sometimes. We don't actually do use default arguments in this case. So I was like, oh, I'm tired. So it was sheepish. If I was coding it, I would have probably noticed those patterns a little bit better. And so there's There's kind of two sides that need to happen. One, models and just the infrastructure on models need to learn from code bases and code reviews better so that they can like produce code that feels idiomatic to that company. But then also, how do we evolve from being mostly code writers to mostly delegators to the models and code reviewers?

46:31That's why I think the work looks like three years from now. It's coming up with the right ideas, doing the right user interaction design, figure out how to delegate work correctly, and then figuring out how to review things at scale. That's probably some combination of maybe a comeback of some static analysis or maybe AI driven analysis tools Of what was actually produced like is there security vulnerability? Is there some other flaws? There are bug computer use plays apart so you can tell you very excited about the space Automated testing of UI so that what would be great is you delegate the task, you know a year from now three years is crazy Like to take a year from now you delegate a task to it when you come back to it It says I've added these three approaches.

47:08I tested them all out But I had a different agent actually tried them out in a browser. This one is the one that worked best. I've run it through this initial agent that did a vulnerability test. It all looks good. All we need to do is help you resolve this one question. Let's review this particular critical section of code to make sure it's what you really wanted. That feels like you're suddenly empowered to be more of a manager and delegator to these things rather than just a partner in the loop. You said three sounds ridiculous. A year would be much more realistic. I agree and I get you when we look at the speed of scaling.

47:40Do we think that we hit a plateau or an asymptote in product releases the speed of development? Because it feels so fast now to our point earlier. Do we hit that plateau or do we continue in this exponential progression movement? There's a question I think a lot about. I started the year by looking at our product development process and looking at where we are plodified, like where we're using cloud and where we're not. And you look at him say, okay, you know, cloud can be useful and sort of taking an initial idea and creating a PRD out of it. And cloud can be useful. Obviously in the coding side, cloud can be useful and synthesizing.

48:14A lot of conversations that people are having about a product and kind of like finding like the kind of thorny issues of disagreement. Driving alignment and actually figuring out what to build is still the hardest part, right? Like that is actually like the only thing that is still best resolved by just getting together in a room and talking through the pros and cons or going off and exploring it and figment coming back. And so like any dynamic system, if you optimize one piece, all of a sudden something else becomes the the blocker or the or the critical path and Alignment deciding what to build solving real user problems and like figure out a piece of product strategy still very hard and probably like the malls are more than a year away from solving that that is the constraint.

48:51It's why I'm really bullish on at least stars to be able to explore the space because I remember this from my both Instagram and artifact days like when it's just a couple of you like like alignment is a coffee conversation in an afternoon, rather than steering the ship of a large company that has commitments to customers and all of those things. That's still a very human problem that I think we're at least three years away from the models being solving at that level of abstraction. Final one, I just have to ask before we do a quick five, but we mentioned kind of some M products there and building them.

49:21When you think about building M products for consumers versus building the API division of the company, which is very significant, how do you think about the balance and the trade -offs that between building an API business and building an end user consumer business. There's what we get out of beach, and I think about that trade -offs. So I think we learn a lot more quickly with first -party products. So as a specifically example with Cloud Code, within a week of it being deployed internally, we had found a way in which one of the tools that it has access to, the model wasn't using as well as it could have, and that made its way directly into 3 .7 Sonnet.

49:56Like that's a way in which internal dog fooding the first party tool directly led to a model improvement in the next generation. There's like a few other places where we've hit that even build a first party products much harder with the third party product. Like they'll tell you if something's wrong, but it's it's a bit more. I was like, then even though we work really closely, including with some of those coding startups that you mentioned, it's still not the same. So there's a lot of value in what we learn there. Then there's the sort of stickiness and sort of you've talked about brand and loyalty.

50:22I think it's easier from a consumer if you can build a brand around a product than just an API. The fact that we power a lot of these coding products is visible to people. It's often the default in the drop down selector. If you're in the know, you know, but not everybody does. And it's still not the thing that they downloaded, not the thing that they installed that they're going to tell their folks about. But yeah, it's also a place where we've gotten tremendous distribution. And we're not going to invent every company. And this way we can play this sort of, it reminds me of my investing days where we get to see a lot more.

50:53And there's more than one shout out on goal. And it's not all of those things. And so it's been actually a fairly, from like a resource allocation perspective, fairly even split. I think we've, if anything, underinvested a bit in two things. One is just having a faster duration spin on first party products, it's like my current obsession. And then on the second part on the API side, how do we build abstractions beyond, like, you know, tokens in, tokens out, you know. And every time we do that, we get great feedback from people. So whether that's helping the model like plan and work agentically, whether it's having the model build more knowledge graphs and repositories of like how companies operate internally if you're using the API to build more of like an internal knowledge product, whether it's perfecting tool use, whether it's understanding very large bits of context and having memory that transcends conversations like those are problems that I think are worth us solving on the API because there are things that we can take what learned what we learned on the training site and directly map it to the API and build good products around it.

51:53So that's why I think about those two, but it's a new problem. In history of disease, it was like 95 % product, 5 % API, it was, you know, that's all you really needed to do. What can and will you do to increase product speed on the first person consumer side? I think there's two things. One is recognizing that we were running, I think, a larger company playbook for what is actually like, we're still on like start, our products are even if the company he has good traction and like the API business is doing well while people are using Clod AI and upgrading Clod AI Pro. It's still early days and it's still like do or die or like make it or break it.

52:25So we need to operate in that way. And so getting the right people together sooner, faster, and ignoring organizational boundaries, we got to calcified, I think, and like, oh, well, this is on this team's plate versus this team's plate. Oh, you can't get this done this quarter because it's not on this team's, I mean, I get my organizations evolve and some of that, But it is natural, but we can't afford that right now. So it's been a lot more. We're the right people. Let's get them together. Let's clear all the other distractions. And then like, let's clear out my calendar so that I spend more of my time in product review and design review than I do in administration.

53:00Deep C showed the benefits of constraints. The Western companies, respectively, you and OpenAI have too much money. The way I would put it is the adoption that we've gotten of our products is ahead of their actual true product market fit because they are still the best ways of getting the models. And I don't think that's durable over time. So I think that's not a thing that to rest on. And two, I just think we're underserving people because I don't think we've gotten the right products yet. So it's what I wake up stressed out about every morning or inspired by defending on the day. It's like, I think we've got so much work to do on that side.

53:32Listen, I want to do a quick fire on. So I say a short statement, you give me your immediate thoughts. Because that sound okay. That sounds great. What's OpenAI done better than you on? They've moved faster at shipping V1s, even in ahead of where the model is sometimes. What have they done worse than you on? Probably personality and having the features they've built be cohesive. Which alternate model provided you most respect? OpenAI. I think they've balanced first -party product development and an API that people use at scale as well. But we had an Instagram principle that was do the simple thing first and I think they often do the simple thing first.

54:10If you could rebuild the anthropic product and stack from scratch, what would you do differently? I love this question. I do too, it's a good one, isn't it? Yeah, it's a really, really good one. I think the things that we built that were actually very valuable last year are now feeling like they're having, this is a long etsy, rather than quick fire, I'm sorry. Have some cost to the information architecture, which in this sense, like a very nerdy way of describing it, but basically like, people should not have to think about like projects versus artifacts versus chats and how they all relate. And I think Terry and all down and being like, what actually matters is do you have the right context into the right conversations?

54:46Do you feel like you can always know where to go next in the product and is anthropic and plot itself being a helpful sort of guide to what work is most important to do next? Is a different paradigm and like I know to create a project and then like if you get good that it's an amazing product. There's a lot of steps along the way. So that was that on the on the product side. I think that's the fundamental thing. On the stack, I mean, Claudet and probably chatgbt .com were very much initially just built to be showcases of the models and not really built in a lot of ways to be the foundational for a much more complex multi -product sort of thing.

55:24I think we have an active effort right now around tearing down some of that and rebuilding the Core UX to just feel good. It doesn't feel great right now. feels a little bit like it's been an evolution of a product that served a purpose at the time but now is being asked to do way more things such that the incremental thing is now both harder to add and getting slow. What have you changed your mind on in the last 12 months? How much first -party stuff is important? I think I saw the growth in the APN I was like this is what we should just invest a lot more of our time in and I think that there's you'll you'll miss out and not have enough of a durable mode if you're not equally investing maybe even investing even more on the first -party side of things.

56:03How much did it hurt you being late to that? I think significantly if you take a deep seek moment, like ideally the story of, oh, there's more than one, right, they're leading AI product to be used, is some narrative that we should have captured. I think it hurt us there. What's a major technical or product challenge on the horizon in AI that no one's talking about that you think is critical? The models as they get more, or maybe the headline, which is basically like discernment and privacy. So as the models get more capable, they'll also become more knowledgeable, right? They'll have you being conversations with them about everything from funding that might be quite intimate or something that's quite sensitive from a company perspective, or they'll have access to all of your, you know, particular companies things.

56:46And then everybody loves to talk about agent agent interaction, right? The intersection of those two non -know -people I think or talk about, I think, which is, Do you trust your Mike agent or your hairy agent to be out in the world and then not be jailbreakable or reveal something that it knows that is like quite personal or sensitive right? I think my metaphor is my five year old. It's great watching her with You know something that she's just met because she doesn't quite different You feel like stuff that's secret and private to our family and stuff that is like things that are okay to talk about with a new friend Or you know somebody at the checkout aisle so that That discernment is something you acquire over time for people.

57:24And I think models, this is very underappreciated and probably under research as well from like a model capabilities perspective because models fundamentally want to be helpful. And that is not always what you want them to be. And there's a safety case for that. But then they think it also a privacy and data security case for it too. Q. Why are you about your five year old becoming more comfortable talking to models and agents than they are humans? I've had so many conferences with Alex Mang about this because he has this whole thing of All in the Future, most friends will be AI friends. And you know, I don't think he's wrong.

57:55And I think that there is, there's ways in which that's already starting to be the case with, you know, people, you know, having lots of online game experiences and some of those NPCs that you might just have like more like a comfortable sort of existence in there as well, even if you know, breaking through. So I do, I worry, she is so gregarious that like, I'm not actually worried in her particular case, but like, let's abstract the broader sense, there is a lot you can learn from what it feels like. Like, here's the bull case. I was a fairly awkward teenager and I probably could have been benefited for some practice mode, like AI interactions around some of these things to build up.

58:32And at the same time, that's like not the real. It doesn't feel like it's totally closing the loop around like the consequences of real interaction. Like, it's a difference between reading about what it's like to have your first, like, really a hard argument with your high school girlfriend, and then actually having it. And like, when you're in that moment, you know, This is like now the classic like the Chinese room experiment where it's like you're it's not the Chinese room It's a different thought experiment where like somebody's in you know a black and bright room only reading about red and they gone to roll and they see red And like is there something qualitative differently about that?

59:01Absolutely and is there something different between talking to a model and engaging a model even an emotional roleplay and having that same interaction with a real human like Absolutely, and so it is a probably a helpful piece of feature of even interaction and absolutely insufficient as like the whole Does Europe become more or less relevant in an AI driven decade? Europe? I want them to do well because I love a lot of Europe and I have, you know, I've lived in Portugal growing up as well. I saw a funny, maybe, someone defeat his argument where if real world experiences and human interaction become more valued, Europe becomes more valuable itself as like the perhaps world capital of sensory and, you know, experiences, that feels weird as the, if that's all you're resting on that that feels a little limited in there as well.

59:48But I think it'll be really interesting from a Europe perspective or European perspective is what are the things like a thing I really respect about Europe is there's often in the case that there are things about the lifestyle or the society that they hold very, very strongly that then they not always elegantly, but at least attempt to enshrine in either like best practices or even laws. And so even as we think about doing our product design and data privacy and selling to German users or German companies. There's a different set of questions that get asked that are often very helpful questions.

1:00:19And so maybe the bull case there is that those are actually questions that are relevant to everybody and there will just be at the leading edge of asking some of those questions. I think from a lab's perspective, it's a lot harder question to answer. I think there's maybe some combination of access to compute. Maybe they move further up the value chain. And if it is the case that building applications above these malls becomes, it is a lot easier and you can go from zero to one and you can be more nibble than even these labs that are going to all have like tens or hundreds of millions of users and you have to move slowly at that pace.

1:00:49Can innovation happen there? Probably, but it probably involves a different both regulatory and startup ecosystem environment to really make that actually the case. Final one. Dario has said that this will be the generation that could live to 150. I'm slightly about butchering summarizing his quote, obviously. But like this could be the generation. I'm very optimistic. My mother has multiple cirrhosis that will point years for diseases like MS with AI. Do you agree with his optimism? And how do you think about AI increasing longevity and human lifespan? Yeah, I think the potential is huge. I think there's everything from today where AI is helping, which is in closing the loop on drug discovery and closing the loop on clinical trials where a nubanordist used to take, clinical trial reports, now they use cloud and get it done in 20 minutes.

1:01:40And like, that's a step change out. There is years of research I've preceded at. So I'm not saying that we've cut years to weeks, you know, or years to minutes, but that's a point, you know, of the process that we can make fast. And that's like with the models today. And you see ARC, which is this science and research is to do the Patrick calls and some others have started and funded. They're working on foundational models for cells, right? Where you have all of a sudden, a real cell model that you can run experience on in that kind of thing should also accelerate drug discovery and experimentation.

1:02:08They're tremendous things. All of a sudden you're you're cutting the loop there. So I'm very optimistic. There's a lot of places where AI is I think underutilized relative to its potential. And I think some of the smartest people in the field in the cloud like smartest minds of my generation were working on like serving more targeted ads. Maybe that was true at one point. I think a lot of them today are working on how do you make models that are tremendously useful and valuable and intelligent across a lot of domains. Mike, you've been fantastic. Thank you so much for letting me just completely unpack all of my questions on you without warning, but you've been amazing.

1:02:41The McPasher, really fun to do this. I just love doing that show with Mike, and if you wanted to see more from the episode you can find it on YouTube by searching for 20VC, that's 2 -0VC on YouTube. But before we leave you today, turning your back of a napkin idea into a billion dollar startup requires countless hours of collaboration and teamwork. It can be really difficult to build a team that's aligned on everything from values to workflow, but that's exactly what Coda was made to do. Coda is an all -in -one collaborative workspace that started as a napkin sketch. Now, just five years since launching in beta, Coda has helped 50 ,000 teams all over the world get on the same page.

1:03:21Now, at 20VC, we've used Coda to bring structure to our content planning and episode prep, and it's made a huge difference. Instead of bouncing between different tools, we can keep everything from guest research to scheduling and notes all in one place, which saves us so much time. With Cody you get the flexibility of docs, the structure of spreadsheets and the power of applications, all built for enterprise, and has got the intelligence of AI which makes it even more awesome. If you're a startup team looking to increase alignment and agility, Cody can help you move from planning to execution in record time.

1:03:54To try it for yourself, go to coder .io slash 2 -0 -VC today and get 6 free months of the team plan for startups. That's coder .io slash 2 -0 -VC to get started for free and get 6 free months of the team plan. Now that your team is aligned in collaborating, let's tackle those messy expense reports. You know, those receipts that seem to multiply like rabbits in your wallet, the endless email chains asking, can you approve this? Don't even get me started on a month and planet when you realise you have to reconcile it all. Or Plio offers smart company cards, physical, virtual and vendor specific, so teams can buy what they need while finance stays in control.

1:04:33Automate your expense reports, process invoices seamlessly and manage reimbursements effortlessly, all in one platform. With integrations to tools like Zero, QuickBooks and NetSuite, Plio fits right into your workflow, saving time and giving you full visibility over every entity, payment and subscription. Join over 37 ,000 companies already using PLEO to streamline their finances. Try PLEO today. It's like magic, but with fewer rabbits, find out more at pleo .io -4 -20vc. Don't forget to secure trust with your customers. Trust isn't just earned though, it's demanded. That's why over 9 ,000 companies, including Atlassian, Cora and Factory, rely on Vanta, to automate their security compliance.

1:05:17So Vanta helps businesses achieve certifications like SOC 2 and ISO 27001, turning months of tedious work into this beautifully fast and straightforward process. Their platform automates compliance across over 35 frameworks. Its centralizes workflows and it proactively manages risk, all while saving new time with automation and AI. So whether you're just starting or scaling your security program, Vanta connects you with auditors and experts to get audit ready quickly and build trust with your customers. Get $1 ,000 off your first year by visiting vanter .com -2 -0VC.

1:05:56As always I so appreciate all your support and stay tuned for an incredible episode this coming Wednesday with Anton at Lovable, the fastest growing company in Europe.

From the publisher

Mike Krieger is the Co-Founder of Instagram and now CPO @ Anthropic. 

In Today’s Episode with Mike Krieger We Discuss:

03:07 Where Will Value Be Created and Sustained in a World of AI?

04:59 Are Foundation Models Commoditised Today?

08:36 Should Founders Build for the Models of Today or Build for Models of the Future

12:19: Why Will Models Become More Different Than More Similar

16:38: Will Human or Synthetic Data Be More Prominent in the Future 

19:28 Model Quality vs. Product UX

23:36 The Competitive Landscape of AI

32:27 Do We Underestimate China's AI Capabilities

33:59 What Did Anthropic Learn from Deepseek

34:07 Is Deepseek a Sustaining and Credible Threat?

37:04 Transitioning from Model Provider to Application Provider

38:26 Where Has Anthropic Chronically Under-Invested

39:08 Why Has Anthropic Been Slow On Consumer Product Development

43:50 What is the Role of a Software Developer in the Future

48:29 Balancing API and Consumer Products

51:09 Is Europe Stronger or Weaker in a World of AI

52:40 Quickfire Round: Insights and Reflections

 

More from The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

All 521 episodes
20VC: Anthropic CPO Mike Krieger: Where Will Value Be Created in a World of AIThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 1 h 6 min
Listen in VO