Kevin Keegan: a series of unfortunate events

2 Dec 2025 · 56 min · 24 chapters

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In short

Kevin Keegan’s life and career, framed as a string of “unfortunate events,” from childhood mishaps to football stardom, tabloid scandals, and managerial highs and collapses.

Guest backgrounds

The episode is hosted by Jack and Zach (no other guests mentioned in the transcript).

Key claims

  • Keegan’s childhood included seeing Father Christmas “dead” in a mortuary and being hit in the face by a bow and arrow, leaving a scar.
  • His rise: scouted from fourth-tier Scunthorpe to Liverpool, debuting in 1971 and scoring quickly.
  • He became a major sponsor face (pyjamas, ice lollies, Green Cross Code).
  • Lows: a Belgrade airport incident (pottery smashed; he’s beaten and charged), then a violent Charity Shield match leading to an 11-match ban.
  • Later: a bike accident on TV, a miserable Hamburg spell (including a perm and a rapid temper), and a 1991 car robbery/assault in England.
  • As Newcastle manager, he nearly wins the Premier League in 1995-96, then collapses after his famous Sky Sports rant.

Notable examples

  • 1974 FA Cup final: scores twice vs Newcastle.
  • Charity Shield at Wembley: sent off; first Wembley club red card in that context.
  • 1995-96: Newcastle’s 4-3 loss to Liverpool and the “I’d love it if we beat them” rant.
  • 1998 World Cup co-commentary: “Quickly, Kevin… will he score?” during Batty’s decisive penalty.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Childhood Traumas and Early Football Dreams

1:05 to 1:33

Explore Kevin's traumatic childhood experiences and early passion for football.

“For more information, see calshea.com slash regulatory.”

Childhood Traumas and Early Football Dreams

2:18 to 4:48

Explore Kevin's traumatic childhood experiences and early passion for football.

“He's playing footsie with me under the table.”

The Journey to Professional Football

4:48 to 6:50

Learn about Kevin's trials and tribulations on his path towards a football career.

“Yeah, it's all very Bayo tapestry, really.”

Becoming a Star at Liverpool

6:50 to 8:13

Follow Kevin's rise as he joins Liverpool and becomes a key player.

“are a ramshackle side in the fourth division.”

Commercial Success and Sponsorships

8:13 to 12:30

Discover Kevin's commercial ventures and the impact of sponsorships on his career.

“But Kevin, he does really well in preseason.”

Dominance in English Football

12:30 to 14:01

Review Kevin's contributions to Liverpool's success during the 1970s.

“Apparently, this Daily Express column pays Kevin more than Liverpool do.”

The White Boots Controversy

14:01 to 15:47

Learn about Kevin Keegan's choice to decline a sponsorship deal and Tommy's playful reaction.

“Anyway, on the pitch, thanks to Tommy's dazzling white boots and Kevin's magic, Liverpool are continuing to dominate in English football.”

FA Cup Triumph and International Turmoil

15:48 to 18:22

Explore the highs of Kevin's FA Cup victory and the lows of his summer with the England team.

“But after that high, Kevin is unfortunately about to experience some crushing lows.”

The Airport Incident

18:23 to 21:11

Discover the chaotic events at the airport that saw Kevin Keegan wrongly detained by police.

“They actually make him kneel down in a pose that he describes as like a prisoner of war.”

A Wedding in Leather

21:12 to 23:00

Delve into the details of Kevin's wedding and his unconventional choice of attire.

“I think it's more for the punch than the show.”
Show all 24 chapters

From Liverpool to Hamburg: A Shocking Move

23:01 to 25:17

Learn about Kevin's transition to Hamburg SV and the controversies surrounding his transfer.

“It doesn't look like a very warm day in Doncaster, to be fair.”

Cultural Clashes in Germany

25:18 to 28:00

Understand the challenges Kevin faced adapting to life and football in Germany after his move.

“And then obviously loads of English men.”

Kevin's Struggles in Germany

28:00 to 31:30

Explore Kevin Keegan's difficult start in Germany and how it affected his career.

“Surely they recognise that he's fucking good.”

The Ballon d'Or and Musical Aspirations

31:30 to 32:22

Discover Kevin's journey to winning the Ballon d'Or and his foray into music.

“And when he comes back from his ban, he's a changed man.”

The Ballon d'Or and Musical Aspirations

32:25 to 33:31

Discover Kevin's journey to winning the Ballon d'Or and his foray into music.

“Pays Checkout is offered by your banks and credit unions.”

Return to England and Career Changes

34:34 to 42:01

Follow Kevin Keegan's transition back to England and subsequent events.

“some pretty amazing Brazilian players who could have won it instead of him.”

Kevin Keegan's Arrival at Newcastle

42:01 to 43:32

Discover the initial challenges Kevin Keegan faced upon joining Newcastle United.

“he's pretty good around 12 boys from Newcastle.”

The 1995-96 Season and Famous Rant

43:32 to 45:41

Learn about the dramatic events of the 1995-96 season, including Keegan's iconic rant.

“And that rant is really now what Kevin Keegan is most famous for.”

Keegan's Emotional Coaching Style

45:41 to 47:38

Explore Keegan's emotional coaching style and its impact on his teams.

“He says that passing drivers still yell at him out the window.”

Keegan's Tenure as England Manager

47:38 to 49:54

Examine Kevin Keegan's short and tumultuous time as manager of the England national team.

“And at the 1998 World Cup, he is on co-commentary for England's thrilling second round game with Argentina.”

The Resignation Incident

49:54 to 51:25

Uncover the circumstances surrounding Keegan's resignation from England in a dressing room disaster.

“Players are sitting there like distraught and Kevin Keegan is sat in one corner telling his assistant manager openly, I'm going to quit.”

Later Career and Newcastle Return

51:25 to 54:01

Discuss Keegan's later career, including his return to Newcastle and conflicts with management.

“Yeah, they're really like, mate, just sleep on it.”

Keegan's Aftermath and Legacy

54:01 to 56:00

Reflect on Kevin Keegan's legacy and his transition to speaking engagements and public life.

“His last game is the 3-0 defeat to Arsenal, which is the match where Ashley is spotted necking a pint in the stands.”

Wrap-Up Discussion on Kevin Keegan

56:00 to 56:19

The hosts express appreciation for Kevin Keegan and encourage audience engagement.

“And we would love it if you shared this with all your friends who are Kevin Keegan fans and maybe chuck us a five-star review if you enjoyed it.”
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Transcript

Automatic transcript. May contain errors.

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1:02Kevin Keegan:Prices, values, and available markets may differ from those mentioned. For more information, see calshea.com slash regulatory. Hey, it's Bill from the Bill Simmons podcast. FIFA World Cup 26 fans, listen up. Is the official beer sponsor of the FIFA World Cup 26? Michelob Ultra is giving away$1 million worth of FIFA World Cup 26 tickets and prizes. Enter now at MichelobUltra.com slash superior access slash FIFA World Cup 26. Michelob Ultra FIFA World Cup 26 superior access. No purchase necessary. Open U.S. Residence 21 Plus begins on December 1st, 2025. Ends on July 31st, 2026. Multiple entry periods.

1:33Kevin Keegan:Visit www.miclobaltra.com slash superior access slash FIFA World Cup 26 for free entry, entry deadlines, prizes, and details. The name Kevin Keegan should conjure images of glittering European nights. Maisie Dribbles And Ballon d 'Or Wins But for most people Football's unluckiest icon Is remembered for four words I will love it He was beaten up by drug dealers Discovered Father Christmas' lifeless corpse And got shot in the face with a bow and arrow From undercover gigolos To getting banged up in Serbia This is his story Welcome back to The Upshot I'm Jack, hello Zach Hi Jack, how are we doing?

2:12Perfect Just the two of us. It's just the two of us today. Keeping it simple. You don't need a guest for an icon. He's quite intimate. He's very... He's playing footsie with me under the table. Could do, yeah. Could do. Well, shall we? Yeah, let's get into it. Yeah. So Kevin was born in Doncaster in 1951. Grows up opposite this co-op funeral services place. And he plays a lot of football. They'd always use the mortuary doors as a goal, which must have been nice for the grieving relatives. Just some kids banging the ball against him. Or if you're trying to like carefully embalm someone. Yeah. Yeah.

2:46He was, he was good mates with the mortuary owner's son. He was a few years older than him. And he'd often bring Kevin in to take a look at the bodies. And one time this kid comes out running over to Kevin. It's like, Kevin, Kevin, father Christmas is dead. And Kevin's like, what? He's sort of at the age where he's like on the cusp of being sure whether or not father Christmas is alive. He's about six years old. And they go in and, And sure enough, he recalls it in his book. He says, I went over to see for myself. Sure enough, there was the big fellow in one of the coffins with a long white beard.

3:20He looked very much like Father Christmas. My mum had taken to see me. Christmas was only a few weeks away. Christmas was only a few. So you'd be worried. Yeah. I just love the image of a few weeks ago he'd be down the shopping centre with his mum outside BHS. Sat on his knee. Sat on his knee. And now he's naked in front of me with rigor mortis. It was actually really traumatic. How old was he? I think he was six or seven around that age. I mean, if you believe in Father Christmas, which you would at that age, then it's one of the most horrifying things you can see. Yeah. And then Christmas is approaching it, so I just don't know what's going to happen now.

3:58He must have then had a bit of a shock on Christmas Day, I guess. Maybe that's when the illusion ended. But he's dead. What do you mean, Kevin? Yeah, that wasn't his only unfortunate childhood incident. so he's down the park one day with some mates and one of them has got possibly for christmas a bow and arrow and they fire the arrow up into the sky and they're all sort of like a kevin's looking up loses it in the sky and this arrow comes plummeting down and hits him in the face just an inch below his right eye um and like if it'd been an inch higher yeah would have lost your eye been blinded we'd never know the Kevin Keegan we did.

4:38And it ends up leaving this black scar under his right eye for 20 years. It's where the arrow had snapped off under his skin. It's quite cool. Yeah, it's all very Bayo tapestry, really. Yeah, it's quite cool to have a little bit of arrow in you. Yeah. That is probably the one rule if someone fires a bar and arrow into the sky is don't look up. Don't lose it. Don't fire a bar and arrow straight into the sky. Child upon an arrow. Getting one of those ones with the rubber sucker on the end. Yeah, there's lots of moments through the story that that accident could have been avoided. All part of the legend.

5:18Anyway, when he's not firing around dangerous weapons, Kevin's playing football, and he's set on becoming a professional from a very young age. And when he's 15, his dad manages to line up a trial with Doncaster Rovers, the local side. and that's a massive deal for Kevin. He supports them. He's down there every Saturday watching their matches and his dad had just basically bumped into a scout in a pub and told him about Kevin. Unfortunately, his dad was pretty pissed at the time and got the timings of this trial wrong. So Kevin arrives the next day down at the Doncaster Stadium and they tell him that the trial was about six hours earlier and it was in another location.

6:03Brilliant. Didn't even get the location. No. So, yeah, seemed at that point that the dream was over for him. And after leaving school, he goes and gets a job at the Brassworks, making door handles, that sort of thing. Does carry on playing Sunday League, though, and eventually is spotted by scouts for fourth tier Scunthorpe who take him on. Yeah. So he could have, he must have thought at one point that he was just never going to get a football career because his dad was pissed. Yeah. I forgot. I also love the idea that you can get scouted just because your dad catches your question in the pub.

6:39It's honestly, he's great. Yeah, he's brilliant. To be fair, he was. Anyway, he's so excited about this opportunity at Scunthorpe that he signs a contract for a lower wage than at the Brassworks. Football doesn't pay that much at this point. And Scunthorpe are a ramshackle side in the fourth division. In the training ground, the goals have no nets. They practice in training five a side just on a car park. Five a side in a car park. Mortuary doors for goals. Even for fourth tier, that seems. Yeah, I quite like that football was like this. I mean, the players drive the minibuster games. There's no driver.

7:13Still, Kevin's like a key player and he's dazzling on the pitch because he's this sort of amazing dribbler. He can shoot. He's a sort of creative attacking midfielder. He can do it all, basically, an attack. And pretty quickly, he catches the eye of Bill Shankly, who's managing Liverpool. He was just in the Sagebury's car park. Pick up a few bits. Who's this kid? Just going to pay my last respects to Father Christmas. Yeah, Bill Shankly's in town. He sees him, or his scouts do, and he joins Liverpool. So this is the great Liverpool side. And they snap Kevin up. They pay 33 grand for him. It's quite a decent transfer fee, even at the time.

7:52It's 1971. He gets 50 quid a week wages, which I looked up. So in today's money, that's 30 grand a year. So for football, I guess football back then just didn't pay like it did. Yeah, I mean, I guess at that point, he's come from the fourth tier as well. They had no idea that he'd go on to be a star. He's happy with it. So obviously, signing from a fourth tier side, you're not expecting to walk straight into the first team. But Kevin, he does really well in preseason. And for the opening game of the 71-72 season, Bill Shankly throws him straight into the starting 11. And boy, does he take his chance.

8:27Scores 12 minutes into his debut. and from that point on he just becomes an instant superstar nobody could really have seen it coming but he's a first team regular within a couple of seasons he's he's won the league the uefa cup and he's a nailed on starter for england as well pretty much immediately he also became a corporate shill so he put his face to boots he's had his own range of pajamas pirelli slippers Pajamas? Yeah, I don't know what they were. I guess the kids want footballer pajamas. Yeah, is it just little Kevin Keegan's palmed face all over? Yeah, it just loads of them. Yeah. What else did you do?

9:06Radios. There's the Kevin Keegan goal ice lolly, which we've got a picture of here. That's sick. Yeah, so an ice lolly that melts and then the stick inside the ice cream is a little miniature of Kevin Keegan. Oh, it's like a plastic stick. Yeah. It's pretty cool. We're looking at an advert for it now, which says, when the lollies finished, the game's just starting. Oh, yeah. It's a very vintage 70s advert. There's loads of text on it. It's like a newspaper article with his signature. And then there's a little like cut out section where you fill in your name and address and they'll send you a lolly.

9:41That's great. That's just not going to travel well in the post to get a lolly. He also does the Green Cross Code adverts. You know, this was like basically teaching kids to cross the road safely. We've got a clip of it here.

9:59Oh, great outfit. He's a kid bouncing. Hey, what do you think you're playing at? Come here. Let's just save the child from being on over. That's no way to cross the road, is it? Come over here, I'll show you a safe place to cross. Now here, there's no park cars to block your view. Nothing coming? Sure? Off you go. Straight across, mind. Now keep your eyes open. is part of the Green Cross Code. Take it from me. Keep your eyes open. Be safe. He's got such a serious face in this ad, but I mean, it's a serious topic. He's wearing a very cool outfit, though. He's in like a checked blazer, black polo neck with a necklace over it and then flares.

10:35Yeah. But also, all he actually teaches that boy is don't cross near park cars, good advice, and then keep your eyes open. Yeah, I mean, yeah. Let's take that. I feel like it was a big deal back then, though, Green Cross Code. Yeah, there was a more recent one with a hedgehog cartoon. do you remember that one yeah yeah I think it's quite a good idea to have celebs teaching yeah also back then half the people driving are like drunk don't have a licence speeding whereas now they've just cut the speed limit yeah yeah yeah the onus was on children to avoid being maimed at that point it is victim blaming it's quite a dangerous world Kevin Keegan if you get hit by a car it is your fault yeah learn the fucking Green Cross Code you idiot trying to get to the pub.

11:21Well, speaking of getting to the pub, apparently George Best used to do the adverts. And in fact, all of these, like being the face of various brands, everything went to George Best. But by the 70s, he became quite unreliable. Yeah. I certainly don't want his advice on road safety. I'm fine with him still doing that one about bras. Do you remember on the George Best episode, we watched that one and it's like, George Best is in a cocktail bar and sees this woman and then the voiceover is like 90 % of women found that they looked much prettier when they wore these bras and George Best gives her like a wink a leer it's basically like George Best will fuck you if you wear a bra

12:05I'm fine with him continuing through that that's the kind of advert made for George Best let Kevin Keegan do the road safety ones that's more ice lollies and road safety Keegan pyjamas bras and pints of best bitter for George Best but yeah Keegan starts taking over all of these these sort of gigs from best he even takes over his column in the Daily Express which I imagine was coming in and just like slurred just like scribbled on the back of a back of a betting are they actually writing those or are they phone call with a journalist and then they sort of put it in your words yeah either way I think yeah but George Best was coming across pretty intelligible.

12:49Apparently, this Daily Express column pays Kevin more than Liverpool do. But I think that's basically the game back then, hence why he does so much shilling. Yeah. It's because the money's all from sponsorship, the money from wages is shit, which is weird. Yeah. Bill Shankly, his manager, starts to think that Kevin's taking it a little bit too far. At some point, drags him in and is like, you lad need to remember you're a footballer. Stop doing all this shite. and after that Kevin decides that I can't say yes to everything but when Hummel the sports brand boot manufacturer come in with a three thousand pound offer to wear a white pair of boots obviously that that perks up his attention but you know he's quite wary of Shankly's warning to him so he decides to sound out the Liverpool captain Tommy Smith and Tommy's known as a bit of a hard bastard.

13:43He's known as the Anfield Iron. So when Kevin comes up to him, Tommy sort of turned his nose off a bit, asks him how much he's getting paid and takes a look at those white boots and says to Kevin, they're not for you. You're going to look like a right prat if you're not careful. So Kevin decides to decline Hummel's offer and turns up to the next game wearing his run-of-the-mill black boots uh at which point tommy trots out wearing all white hummel boots and winks at keegan and says can't turn down 1500 quid at this stage of my career lad bastard that's great i love that he's getting half the money yeah it doesn't matter he probably went to them and said i'll do it for half yeah yeah because also white boots were like pretty unusual then right yeah like it was seen as really that's sort of the the pink fluorescent Yeah, yeah.

14:37Probably even more like frowned upon. Yeah. That's excellent. Anyway, on the pitch, thanks to Tommy's dazzling white boots and Kevin's magic, Liverpool are continuing to dominate in English football. And in 1974, Kevin scores twice in the FA Cup final. They beat Newcastle. So he's... Oh, we've got a goal we can watch. Highway, Liverpool showing the party pieces. He wasn't outside. Smith! Oh, this is tapping. Tapping from two yards. And Newcastle were undressed. Good positioning. They were absolutely stripped naked. They were absolutely stripped naked. Highway to Smith. He goes, Newcastle were undressed, and then doubles down and goes, they were absolutely stripped naked.

15:24I've never heard that. Was that a football term? Bent them over there.

15:30It's like he just kept making it more and more. Yeah, I guess. They'd be just strip searched. We've been bent over and chained the arsehole. Giving them an absolute fucking rogering there. Yeah, I mean, it's a tap-in, so it's hard to really say much about. He scored twice, though, in that game. He did. And after that high, you know, the FA Cup's the biggest prize in English football at the time. But after that high, Kevin is unfortunately about to experience some crushing lows. so he basically has a very bad summer in 1974 which kicks off when he's on international duty with england it's a week after that fa cup final so yeah he's still buzzing from that and england go away they're playing bulgaria and yugoslavia away you know this is mid 70s that's quite like daunting places to go um but it's a bit of a jolly they've got a caretaker manager everyone's sort of boozing on the trip and having played Bulgaria they are flying to Belgrade for the Yugoslavian match and it's a rowdy flight all the England lads are getting on the booze a stewardess later accuses one of the players of goosing her which I had to look up I've never heard that term before yeah so apparently it means you poke someone in the bum because I guess it's like a goose's beak maybe like a peck oh yeah yeah I think just like a poke on the buttock cheek can't be doing that to stewardesses No, they can't.

16:53But actually, Kevin's got nothing to do with it. So he, I mean, Kevin's a pretty well-behaved bloke, right? He was at the front of the plane fast asleep. It was all the rowdy lot behind him who were getting up to no good. Anyway, because he was at the front of the plane, he's the first off going through security. And they land in Belgrade. Kevin's carrying two carrier bags filled with Bulgarian pottery that he's bought for his mum. So that's his vibe. He's a lovely lad. He's a sweet man. That's his vibe on the flight, while the others are goosing stewardesses. Anyway, he's pretty knackered. He sits down at a baggage reclaim, wait for his teammates.

17:27And next off the plane through security is teammate Alec Lindsay, who's wanked. And he runs through and sees the baggage reclaim belt and jumps on it, starts jumping up and down on it as it goes round. I'll let Kevin pick up the story from here. He says in his book, it was all completely harmless until one of the airport guards grabbed Alec and threw him against a wall. Suddenly, I was grabbed from behind and lifted violently off the floor. My carrier bag split open and the pottery smashed on the floor. Oh, not the pottery. His ornate Bulgarian teapot. I'm just picturing him looking at being like, oh, fuck it.

18:10Oh, poor old Mama Keegan's not going to get her. A serving dish. Yeah, from Veliko Tarnovo. Yeah. And it gets worse for poor Kevin because he's then dragged into a back room and they beat the shit out of him, these Yugoslavian police officers. They actually make him kneel down in a pose that he describes as like a prisoner of war. I think it's like hands on the head. Yeah. That's not a place where you want to get arrested. Yugoslavia. No, yeah, exactly. Cold War. Tito's Yugoslavia. And also being made to kneel. It feels like you're about to be like executed or something. Executed, yeah. Pretty terrifying.

18:46And the police then charge him. so they charge him with assaulting the stewardess which he was not doing he was asleep and assaulting a security guard in the sort of melee after the pottery smashed and he's there like in custody in this airport he's crying I'm not sure I blame him he's still hung up on the pottery what am I going to get me ma do you guys sell any pottery in the airport anyway so he's there he's terrified he's like going in the slammer and eventually an FA secretary arrives and it's like you know that's that's like an England footballer that's not just some random rowdy fan and after a bit of haggling and via a translator they agreed to let him go so I think they basically thought that the England players were just like hooligans yeah I mean sounds like they were but it's bad luck doesn't end there so a few weeks after this international trip it's the charity shield and obviously Liverpool are FA Cup winners so they're playing in it and they're playing against Leeds United this is dirty dirty Leeds you know horrible defenders they'll take lumps out of you and early on in the game off the ball a Leeds defender just lamps Keegan just literally punches him in the face yeah and the ref does see it and the ref runs over he's going to give him a yellow which is a sign of the times I love that I love that that used to just be a yellow for punching someone in the face but actually he stopped at the last minute because Kevin Keegan begs the ref not to book the bloke he says come on ref it's a charity match so I mean he couldn't be being nicer about this He's just saved the guy who hit him from getting booked.

20:18And the opponent then thanks him when play restarts by flying in on him with a two-footed tackle, at which point even a man as patient as Kevin Keegan snaps and he swings around, goes to punch him, but connects with the face of the wrong Leeds player. He smacks Billy Bremner in the face. I think he's Leeds captain. He's a fierce... He's a big name. Not a bloke you want to smack. And Bremner promptly smacks him back in the face and both Kevin Keegan and Billy Bremner are sent off. That's not very charity, is it? No, it's the first time a red card's been shown in a club fixture at Wembley, ever.

20:53So it's a big... What's that? It was, yeah. I was there. It's a big deal. Yeah. And it's particularly a big deal because both players take their shirt off as they walk off, which is considered quite indecent. Yeah. It's not the dumb thing. And the FA Blazers end up fining him 500 quid and banning him for 11 matches. For the punch, presumably. I think it's more for the punch than the show. What about the first punch? Was that just fine? I think that was dealt with at the time, wasn't it? Yeah. No yellow. It's he and Bremner who... I don't know why his punch is considered a red. Yeah. I don't know.

21:28But apparently on the disciplinary committee was Matt Busby, who's... I don't know if he was... I don't think he was managing United at the time, but he was probably a director. And United were obviously rivals with Liverpool and Leeds. And Busby was just like, yeah we should push for the maximum possible penalty so 11 matches there is one upside to this 11 match ban though because kevin's got three months off or whatever um and it means he can finally make an honest woman of his girlfriend the lovely gene who he's been dating for a few years they've been engaged for a while having met on the waltzers at doncaster fair that's very keegan yeah that is a charming way how do so on the waltzers as in like were they on different waltzes are they because you know how the waltzes sort of you're going the waltz thing that way what is the one that spins around you're like i love the waltzes actually can we actually check waltzes waltzes are the ones that spin around as you're going up and down and in a circle those ones that's actually my favorite fairground ride i can't see what that is you know that one oh that's the little things it's like a t yeah yeah i think that's another name for it so it's the teacups but made to feel a bit more sort of supercharged yeah because if you said you met on the teacups is a bit pathetic isn't it so how do you meet on that do you get put in the same one maybe that or you're sort of eyeing each other as your teacups go around yeah you're spinning and you're occasionally making eye contact it's quite an impressive place to chat someone up actually yeah also because you get quite dizzy it's kind of sick I reckon they were locked in the same pod maybe that's it yeah anyway it's a it's such a romantic sort of mid 20th century place to meet and yeah they tie the knot Kevin really scrubs up for the occasion he slips in to a specially made white leather suit which we're looking at now a white leather suit mercifully for him it's quite baggy so the trousers are flared obviously but yeah that's leather that is getting sweaty apparently it squeaks every time it moves as well I feel like Kevin at the time was like a fashion icon he's very trendy isn't he yeah for the day I mean she's wearing a nice traditional wedding dress she looks lovely Yeah.

23:33And a leather wedding suit. I've never heard of it. Also, is it leather or is it like PVC? I don't know. Either way, it's going to be hot. That is going to be sticky underneath. It doesn't look like a very warm day in Doncaster, to be fair. It looks quite drizzly. Yeah. But yeah, look at them. Happy couple. It looks sort of like an Elvis impersonator. Yeah, I mean, any white suit that's flared. I kind of think, I actually think the suit's quite cool if it wasn't made of leather. Yeah. Yeah. It's not practical. Back on the pitch. Kevin and Liverpool are dominating. They win the title two more times.

24:06He wins the European Cup, which is actually his farewell. That's his last ever game for Liverpool. It's a great way to go out. But it is Kevin Keegan and misfortune is never far away. So when he's invited on a BBC game show, superstars to sort of compete in a decathlon against another footballer, it doesn't go very well. He has a very nasty bike accident. They're doing like a bike race basically and he crashes into this bloke, falls off. it's all caught on television apparently it's considered one of the most iconic moments of 70s TV two channels that's two channel syndrome if ever I've seen it Kevin Keegan falling off a bike I mean the clip's quite funny I've watched it and also imagine like Mo Salah competing in a decathlon on TV against the Anderlecht captain which is who it was it's quite funny particularly also interesting detail is that he was then driving home down the M1 with Gene his wife when he suddenly went into shock like they said it was delayed shock from the incident and he had to like pull over the car and he passed out delayed shock it's one of those medical conditions you don't hear of anymore probably like an actual I think he just had concussion yeah exactly he does make a full recovery fortunately and that summer 1977 he makes a shock move when Bundesliga side Hamburger SV snap him up for 500 grand it's a British record it's double the German record it's huge money and salary wise it is as well he was on 22k at Liverpool he's now on 122k which that is mega money for the time he's comfortably the highest paid player in Bundesliga history which is actually especially surprising because Hamburg hadn't finished higher than 6th for two decades in the Bundesliga so they weren't even one of the top sides so what are they sort of Tottenham-y kind of sleeping giant yeah maybe Everton Tottenham type type side um that huge salary doesn't make him particularly popular with his teammates who are on much lower salaries also he doesn't do himself any favors when he rocks up with what's considered a silly new haircut uh the infamous perm uh which i didn't realize that he sort of started this trend what the perm the perm the perm man for men it was like it was like a popular women's haircut but Kevin was one of the first or one of the first footballers anyway to do it really.

26:31And then obviously loads of English men. It really catches on. You've got Graham Sounazes, people like that. It really catches on in English football. I've always found it a hard haircut to understand the appeal of having. I mean, it's hard to judge fashions. Yeah, I think it looks good on him there. He suits it, but he's a good looking man. I think he can pull off quite a lot. That's a beautiful kit the Hamburg have got there as well. Yeah, with Hitachi, their sponsor. yeah perms are kind of back though aren't they for young lads yeah so we hear they are aren't they yeah I mean like if you see a bloke of about 18 to 20 they're all rocking them different to the Keegan one yeah a bit more like styled Freddie who works works upstairs he's sort of he's got a bit of work is that a natural perm though has he got a perm yeah I think he uses curl cream he's got curly he gets his hair cut once a week did you know that Freddie gets a haircut yeah because he's got that thing he's got the Michael Richard I think the curl is natural, but you know how the style with the perm now is you have like it.

27:27It's on top and then it's like kind of shaved at the side. He gets that tidied up once a week. Yeah, apparently they went around to their like family's house one time and their uncle just took one look at Freddie and was like, Ah, you got one of them. You got that alpaca haircut. Probably not as soft. Alpaca haircut. It is the alpaca cut, isn't it? that was really good anyway Kevin's Kevin's is a lot more sort of flowing and luscious than that but it doesn't take off with his new colleagues it does actually I mean it kicks off the trend in England but not in Germany to begin with and his teammates they're just not a fan of him in general really the big the transfer fee the silly haircut and apparently they don't even pass him in training to begin with and a delegation of his teammates even confront the manager to try and force him out.

28:25Seems harsh. He's got a new trim. They really don't like him. Surely they recognise that he's fucking good. Yeah. So apparently they, because Hamburg signed him, it meant they had to move on this other guy who was a real club legend. He'd won European cups in the past. He was really popular in the dressing room. So they didn't like him for that reason as well. And all of that adds together to mean that, to begin with, Kevin is... pretty miserable in Germany. He struggles with the language as well. The lowest point comes in a friendly against VFB Lubeck, a German side, where he loses his rag with a defender and in just the 10th minute, he decks him.

29:06This is a friendly as well. So like... He punches people quite a lot for such a nice man. Yeah. I think if you're getting a lot of shit from defenders back then, you kind of have to. Yeah, I think his temper was just running high. He was in a stressful situation. His teammates were being mean to him. and obviously sent off in the 10th minute and storms off the pitch and he can't even bother to stick around to see his bastard teammates again after the final whistle and jumps in a taxi straight home. Unfortunately, his girlfriend isn't expecting him home until much later and she's out so he ends up just sat on the doorstep for a couple of hours in the freezing cold until she gets home.

29:44The German FA then slap him with an eight-match ban because of the punch and worse still because of the etiquette in Germany the following day he has to drive all the way back to Lübeck and apologise to the town what's it like the entire town yeah apparently so yeah what was that that was the rule back then apparently so in Germany I wonder when that stopped I don't know I'd love to see it yeah bring it back yeah I don't know where this apology took place if they did it like the town square yeah in the stocks yeah there is one positive though for Kevin because in his absence, Hamburg's results start to slip and his teammates begin to realize how important he is and what a good player he is for the team.

Read the full transcript

30:29So he says, players who barely said two words to me were now inviting me out, trying to do me favors. One even told me he could get me cheap meat for the dogs. Peter Hidion, the fullback, he even came in with a perm. Okay. That's quite supportive. Yeah. A few questions then. So because they needed to see that they were shit without him to realise he was good. Yeah. Well, and then they're like, fuck, we actually need to be nice to this guy because he was carrying us. Yeah, they're sorry to appreciate him. Yeah. Also, how sort of low have your expectations got to be to be grateful because someone helps you get meat for the dog?

31:02It's like the most depressing way of someone showing you some love. She's going to turn up with a carrier bag of like butchers off cars. Yeah, exactly. Minced fucking kidney. And finally, nice to see the perm. Yeah. Maybe the perm caught on in Germany later because in Euro 96... It's like Rudy Voller. Yeah, Rudy Voller had a perm, didn't he? And Euro 96, I think that guy Muller scores the winning penalty in the shootout against England. I think he had a perm as well. Yeah, so it does catch on. Late. Kevin's a trailblazer at home in a way. And when he comes back from his ban, he's a changed man.

31:34Ends up winning back-to-back Ballon d 'Ors and leads him back to their first title win.

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32:20Kevin Keegan:Stop piecing your software together. Go to odoo.com. That's O-D-O-O dot com to learn more. Pays Checkout is offered by your banks and credit unions. So when you shop online at participating merchants, your cards appear in one place, ready to use, and kept up to date. And the best part, your actual card number isn't shared when you check out. because boundaries are healthy, like no work emails after six. One small step for boundaries, one big leap for checkout. Pays, it checks out. Activation required. See Pays.com to learn more. Terms and conditions apply. Are all batteries the same? That's like asking if all soccer players are the same.

33:05Take Messi, the most decorated player ever. Is there any other player who has achieved that? No, just him. Now take Duracell. Is there any other battery with power boost ingredients inside? No, just Duracell. Remember, goats only trust goats because they're built different. And Messi only trusts Duracell. In 20 years. Wow. So does he win the Ballon d 'Or because he turns Hamburg into... I think so. I mean, he's taken this team that hadn't finished in the top six for decades and then wins the title with them. And he's the star, he's this mercurial dribbling talent. Scores loads of goals. Scores loads of goals, gets in the Ballon d 'Or, which...

33:49Twice. Twice. Although it wasn't quite the big deal that it is now. So he later says, for my first one, a guy wandered onto the pitch and handed me the trophy before a game somewhere. It was like a trophy from a pub darts competition. The metal's discoloured now and you can see the glue where the plaque's been fixed on. I had it valued once and the guy told me it was worth a tenner I doubt Cristiano would use it for a doorstop that's good that's pretty fun I love the idea of just some random bloke just suddenly up to the first there he goes and it's literally like one of those literally like he says a pub dance one glued together looking at that like considering the whole spectacle that they've turned it into now it is it wasn't a big deal yeah exactly and also it was only for European players then yeah so there might have been some pretty amazing Brazilian players who could have won it instead of him.

34:39Yeah. Still. It's kind of been retroactively made part of the same thing. Yeah, yeah, yeah. It's quite funny now you look back at the players who won it in the 70s and 80s and you think of it on the same sort of pedestal as it is now. Having said that, he was one of the best players in the world, right? Yeah, yeah, yeah. He was. And perhaps that was why he's feeling on top of the world in 1979. Feels like he can do anything and the thing he decides to do is release a solo single, Head Over Heels in Love, which peaks at number 31 in the charts. Decent. Look at it here. Oh, whoa. It's another classic 70s outfit.

35:17Yeah. And it looks like I'm falling all over again. It's good, I like it.

35:32It's a good song. It's good, I like it, yeah. Because he's reading it off the screen, and his eyes stay glued to the autocue. He has the vibe of a man doing karaoke at Bart Lins. A dad who's just gone up and done a turn. He's good, though. Yeah, he's got a good voice. And also, number 31 in those days, there's no shame in that, because singles charts were actually a thing. Yeah, the charts were super competitive. Teddy, you were saying that he's like the star of an England song as well. Yeah, it's called This Time. It's something like that. And he is the main person in it. Of course, England do terribly as a result afterwards.

36:04it's about. This time's quite a good England song name. There's just an element of desperation in that title, isn't there? Oh, please, this time. This time more than any other time this time we're gonna find a way find a way to get away this time. I don't think that World Cup went very well, did it? No. I think they should bring back songs like that, though. Same. I'd like to see the whole squad singing, Cole Palmer especially. So around this time, he decides to leave Hamburg. So they'd actually got this new coach, this Eastern European guy who was super tough. The training sessions were grueling and Kevin really, really didn't like it.

36:44Really didn't get along with the coach and decided, I think earlier in the season, he was like, I need to get the fuck out of here. This is horrible. And eventually does leave that summer. And apparently when they cleared out his locker at Hamburg, they found on the inside of the locker these these drawings that were pinned to the thing like little like childlike drawings of kevin keegan being held prisoner by this manager it's real like prison green miles sort of stuff stick men yeah yeah the the pictures are in the hamburg club museum that's great something quite childlike about that yeah you're expecting there to be like a tally carved into the back of the locker counting down the days oh so he's desperate to go yeah yeah which is unfortunate because he He had a great stint there.

37:31And I think he's a club legend. Yeah. And he's still performing at the top of his game. He captains England at the 1980 Euros around this time. Actually goes very badly. And then he joins Southampton where he's class. He's absolutely banging in the goals. And then, because he's now starting to get on a bit, he heads to Newcastle, who are in the second tier. But, you know, he's from the Northeast. So it's quite a nice sort of homecoming. And he's a star in Newcastle. 48 goals in two seasons, gets them promoted back up to the top flight. And then that's it. He hangs up his boots in 1985, really goes out on a high, still banging the goals, which you don't see that often.

38:10And, you know, Kevin Keegan, he's never been a massive fan of the spotlight, despite his pop career. And after that, he decides he just wants to get away from the world of English football. And so he and his family moved to Marbella, where they lived for seven glorious sun-soaked years, not a care in the world, until 1991 when they decide it's time to come home. And Gene and the kids, they fly over, simplest way. But Kevin decides that someone needs to bring all their possessions back. And so he's going to drive the 700 miles from Marbella back home with a car full of stuff. It's quite a long drive.

38:47You know, you're doing it all day, just literally no sleep. Three different countries. Eventually he gets back to England and reaches Surrey, sorry at which point he's absolutely knackered and he finds himself literally falling asleep at the wheel so he pulls over in a in a lay by and what happens next is absolutely horrible he wakes up to find four men smashing his car window with a rock and then they savagely beat him up they beat him with a baseball bat and steal all this stuff wow which was their motive um yeah it's really horrible he's obviously like totally shaken but he said it was like a dream until he said it felt like a dream until I could taste the blood in my mouth.

39:25Oh my God. Really unpleasant. That is real back to reality. He spent seven years on the beach in my bed. I think we'll go back to the UK. Literally haven't even got to the new house yet. You've already been savagely beat up by drug gang. You've been having the discussion of like, yeah, will the quality of life be the same? I'm literally still in the car. I feel like if this happened today, this would be munition for those, the people who've like moved to Dubai and it's like, oh, London's not safe anymore. Like, I wouldn't take my kids out on the street in London. Barely set a foot off the Cross Channel ferry.

39:57I was beat with a baseball bat. I mean, it is unfortunate. So it turns out the reason they were doing it, they would, these guys just owed a drug dealer money and just wanted to nick his stuff. Yeah. Probably had some. They didn't even know it was Kevin Giegel. I don't think they had any idea. It was just like a bloke. You know, you can't see it past the perm. He sort of slumped in the front seat. So they just thought it was a random guy. They need to sort of immobilize. he's left needing eight stitches in his scalp it's really horrible the tabloids refused to swallow the explanation that this was just like a random attack by some thieves they decide that there must be something more sinister going on and these rumours swirl around Fleet Street that Kevin's been nobbing someone's missus or maybe he's got like mixed up with some dodgy gangsters in Spain and that's why he was fleeing back in fact the news of the world hear a rumour that it involved kevin and some boys in newcastle they decide to look into this story so they they go to soho and they hire 12 rent boys gigolos i don't know sorry if i've used the wrong term there 12 12 male prostitutes yeah they hire them and pay them to work undercover in newcastle basically going around like gay cruising spots and just asking people if they've met kevin keegan okay um god that is a payday for them isn't it yeah sure so much money the tabloids were just chucking at mental stuff and they yeah they have a grand old time these 12 lads on the News of the World Company card apparently they just get put up in this like banging hotel in Newcastle they're just like out partying just going to all the gay clubs yeah exactly have a grand old time good for them lovely yeah they don't deliver any stories of course because there is no truth to the rumours but yeah and then 1992 almost it's almost 8 years after his final game as a player he's been out of football all that time Keegan makes a glorious return to Newcastle as manager and Newcastle were at a low ebb at this point.

41:49They're staring relegation to the third tier for the first time in their history and they decide Kevin is the man to rescue them despite his total lack of managerial experience. They already heard from the news of the world he's pretty good around 12 boys from Newcastle. 11 should be a doddle. Well, it is, in fact. It turns out to be a stroke of genius from them. Kevin, when he arrives at the club's training ground, is shocked at the state of things. He actually pays for the grounds to be cleaned up out of his own pocket. Because they're just like strewn with rubbish. Yeah, I think it's, you know, it's just fallen to disrepair.

42:25There's peeling paint, everything. But what he's most horrified by though is young right back Steve Watson who takes throw-ins via somersault throw. Like Iranian style. Yeah, which I never realised this was a thing. It's not... I mean, I remember Steve Watson playing for Newcastle. I don't remember him doing that. I think it was drilled out of him very quickly. So basically they're a Mickey Mouse club at this point. Yes. Kevin thinks that this somersault throw is just a gimmick really. And it's a sign of how far Newcastle have fallen. And he wants to turn that image around. He wants Newcastle to be known for scoring goals, for thrilling football.

43:04And to be fair, he achieves it. So he manages to avoid relegation his first season. and the following season they win the second tier and they're promoted to the Premier League where his side become known as the league's entertainers. The first Premier League season they finish third, which is an amazing achievement. And then his most famous season of all, 95-96, when Newcastle, they've got a 12-point lead in February. It looks like they're going to win the title until a famous collapse. so their slide includes the classic 4-3 defeat to Liverpool still considered one of the best games ever and there's that image of him at the end just slumped over the advertising hoarding yeah because I think by that point he knows the writings on the wall and the game of course is followed by his infamous Sky Sports rant which the whole rant was triggered by Alex Ferguson Man United manager suggesting that Leeds and Nottingham Forest who are Newcastle's next opponents wouldn't try as hard against them as they would against Man United and this was Kevin's reaction When you do that with footballers like he said about Leeds and when you do things like that about a man like Stuart Pearce I've kept really quiet but I'll tell you something he went down in my estimation when he said that we have not resorted to that but I'll tell you you can tell him now if you're watching it we're still fighting for this title and he's got to go to Middlesbrough and get something and I'll tell you honestly I will love it if we beat them love it the passion the passion's so good it's so good you just don't see that much for a manager no like it's just it's unfiltered it's raw heart on his sleeve and to be fair he's rattled yeah it's worked yeah this is when everyone was like Fergie's the king of the mind games yeah but I think there's also just an element of like Kevin Keegan's teams were too attacking and they worked them out ran out of steam a bit yeah they always say that Esprit was a bad buy I think it's that season yeah I don't know it's a it's a serious meltdown it is my favourite part of it is the when you say a thing like that about a man like Stuart Pearce a man of integrity and also and they've still got to go to Middlesbrough and get something yeah and I would love it yeah it's iconic yeah sadly sadly signalled the demise yes did come back to bite him because obviously United to win the league.

45:34And that rant is really now what Kevin Keegan is most famous for. Yeah, not the European Cup wins. No, no, the Ballon d 'Ors. He says that passing drivers still yell at him out the window. I would love it. I would love it. It's the first thing that comes to mind. Yeah, it really is. Yeah. Yeah. And that's actually, not only does the title bit fall apart, but actually Keegan's Newcastle rain falls apart quite soon after that. Yeah, he only lasts until halfway in the next season and then quits. It's a massive shock. I remember it well. Because he bought Alan Shearer and everyone was like, Newcastle are going to kick on now.

46:12Yeah. But he just felt that he'd taken them as far as he could. I think he's slightly falling out with the club anyway. I mean, he'd done an unbelievable job. Kazeera, in the space of what, five years? Took them from almost getting renegated to the third tier to almost winning the Premier League. Almost. It's just, he's almost valid. Yeah, and as a manager, he does become known as a bit of an early man. He then goes and does this stint at Fulham under Mohamed El Fyre. It goes back to the third division. I guess he's viewing it as a bit of a Newcastle again of like, this club's got potential. I can take them back.

46:45Yeah. Obviously, El Fyre's bankrolling him. And he does get them promoted to the championship. He becomes known for the Keegan effect, which is like he gives you instant lift. Yeah. Because apparently he's just an amazing, inspiring. Yeah, because he doesn't really do much management anymore. but you'd think with that kind of record he's the sort of person you get in for the last last 10 games of the season when you're in a relegation scrap but I think his genius is his fatal flaw his genius is he's so emotional that he can like take his players to this amazing emotional level but the problem is that works for being like sad as well it works on it works on the way down as much as on the way up so when Alex Ferguson rattles your cage and the result goes badly and you slump over the hoardings it brings the players down really quickly too He wears his heart on his sleeve.

47:29He does. So you can't really blame him for turning his hand to punditry instead. You know, it's just a much safer game. And at the 1998 World Cup, he is on co-commentary for England's thrilling second round game with Argentina. It's an absolute thrill of a match. Goes to penalties. It's as tense as it gets. And David Batty, Kevin's former player at Newcastle, steps up to take the decisive penalty for England and Kevin is asked will he score

48:02Kevin Keegan:now you know him better than anybody do you back him to score quickly yes or no yes

48:13yeah he just I mean he's a jinx yeah jinx is it's the way you hear him go no

48:21for me the whole theme of this episode is summed up in that moment yeah I think I think the his co-commentator is stitching him up there really just doing it like two seconds before is he going to score yeah and it's the way he goes you know him better than anyone quickly so I think that's what there's obviously that 90s football nostalgia pod called quickly Kevin oh is that the origin of that moment yeah quickly Kevin will he score I think they're called that so it's such a good moment although Kevin's actually the main beneficiary at that missed penalty because when Glenn Hoddle leaves as England manager, Kevin Keegan is given the job in 1999.

48:55He initially said he'd only do it for four games. He was really not too sure about it. I think he just didn't fancy the pressure. Yeah. Considering the runs of bad luck that Kevin's had, he's done some pretty bad things in the past life. I knew it was going there. And yeah, he must have because it's a bit of a disaster. So they qualify for Euro 2000, but they're knocked out in the group. And word starts to leak out at this point that Kevin Keegan is not great with tactics. So Martin Keown publicly calls him tactically naive. A few players say that his assistant manager used to give all the tactics presentations and on one occasion, Kevin fell asleep in the middle of this presentation.

49:35That's not a good look. So yeah, it's not great. But he does stay on after Euro 2000. And in September of that year, it's a huge game. It's England-Germany, the last ever game at the old Wembley. So it's quite sort of emotionally important. Unfortunately, England lose 1-0. Doesn't go well. And the scene in the dressing room afterwards is absolute chaos. Players are sitting there like distraught and Kevin Keegan is sat in one corner telling his assistant manager openly, I'm going to quit. They don't want me. God, he's too emotional. In front of the players. Yeah, in front of the players. So David Davis, who is the chief of the FA, goes to the dressing room after the game and he said the scene, he couldn't believe the scene he walked into.

50:16So he said it was like really humid and steamy from the showers. But there sitting down was David Beckham in tears. And David Beckham says, you've got to talk to him, David. Because obviously Keegan's saying all this mad shit. Kevin Keegan as England coach slightly has the vibe of like, it's like if your parents are like telling you stuff that they shouldn't like, I'm two months behind on the mortgage. I don't think you should be telling me this shit. My heart's not in it, David. I don't want to do the job anymore. I was going to say, he's got the vibe of like, you know, when a school teacher opens up too much about their personal life and how it's going off the rails.

50:52And you're like, oh, this is a bit real for me. I don't want that on England duty. Yeah. Yeah. Well, anyway, David Davis eventually realizes like this scene should not be in front of the, not in front of the children. So he sort of ushers Kevin Keegan into a toilet cubicle where Keegan's crying fully. And Davis tries to persuade him to stay on, but Keegan just, he won't do it. and he hands in his resignation there. Infamously. In the loo. In a toilet cubicle, yeah. Resigns in the loo in tears and then goes straight to a Sky Sports interview to tell them. So, no, he can't be undone. Yeah. Yeah, they're really like, mate, just sleep on it.

51:27Yeah, I think he was not cut out for the England job. No. Considering, like, the amount of scrutiny and pressure that you're under. Yeah. More than any other job in management, really. Particularly in that era, actually, because it's, like, peak tabloid. Yeah. I think he did a good thing getting out for his own sake and the players although he's not quite done in management so he goes to Man City after that where he does really well gets them promoted they qualify for the UEFA Cup they beat United for the first time in 15 years so it's four pretty good years although it's probably most famous for him replacing Peter Schmeichel as goalkeeper with another veteran in the sticks David Seaman which leads to the Sky Sports headline Keegan fills Schmeichel's gap with semen.

52:16Hats off. That is they knew what they did that's great. All they've actually done there is just gone semen. That's an also fills Schmeichel's gap. That's not exactly that's not a phrase in football. The only bit of that sentence that's actually innuendo is just using semen. Yeah. Do you know what I mean? You could have gone like Keegan covers Schmeichel with semen. that's actually even more rank but you know what I mean it's not actually very good innuendo it's just like seaman haha still when the opportunity arises you've got to take it yeah what's the the young boys one oh young boys the Swiss team they play at the Wankdorf Arena oh yeah it's when when the it is funny when the Swiss team young boys their stadium was delayed for ages and it was finally built and it's called the Wankdorf Stadium and I think it was Reuters news agency the headline is Young Boys Wankdorf Erection Relief

53:17it's good anyway the City one in the end he leaves after four years but it's good and you kind of think oh Kevin Keegan still managing and then he tells everyone I'm retired I'm done with it goes very quiet for three years and then suddenly almost randomly pops up as Newcastle manager after Mike Ashley takes over which was yeah i mean i think ashley had just bought the club and what better way to curry favor with fans than kevin keegan there was a lot of sense among newcastle fans that the keegan adventure being cut short too early um so he brings him in in 2008 he's doing okay but he completely falls out with ashley i mean ashley's just like yeah not a manager kevin keegan should work under it's a disaster and i think he only lasts about nine months or something His last game is the 3-0 defeat to Arsenal, which is the match where Ashley is spotted necking a pint in the stands.

54:08Famous moment. Yeah, I think that's, yeah. Him and Kevin Keegan are very different vibes, aren't they? And that was it really for management for him. So in more recent years, he's basically just thrown himself into the after dinner speaking circuit, hosted the 2021 Meat Industry Awards. It's a biggie. The meaties. yeah I don't know how many I don't really picture him as being too good on the gags apparently his shtick is more he has this like PowerPoint presentation comprised of motivational quotes and if the audience isn't interested he just walks off stage oh really? I wouldn't have expected that he's walked out on bigger things than that yeah he has got a sort of sassy streak what is motivational quotes just like what Martin Luther King said I have a dream I would love it yeah yeah I don't think he'd be a gags guy he's probably got some anecdotes yeah yeah I sort of thought he'd disappeared and gone to Marbella like these managers who just burn out a bit early like Glenn Hoddle yeah Terry Venables yeah he keeps a relatively low profile these days how old is he 74 oh he's 74 he's 74 now he's had an amazing career yeah he deserves to enjoy his retirement and he just got to that point with management where he's like, this is just not worth the stress.

55:30Yeah. Do the odd corporate gig. Probably earns more than he did a year at his peak at Liverpool. Yeah. It's weird that despite all that glory, you do think of him as like a guy, a slightly unlucky character, slightly tragic figure. Yeah. It's quite a lemony stick it. Yeah. He does say the only thing people ever ask me about is like my perm, I would love it and the song I released, no one ever asked me about my goals. Yeah. I don't know why it is that. But yeah, lovable character. Yeah. Not a wrong one. Definitely not a wrong one. Lovely, lovely guy. Yeah. I enjoyed that one. Me too. Unexpected.

56:05Yeah. All right. Well, thanks a lot. Thanks a lot. Thanks, Kevin. And we would love it if you shared this with all your friends who are Kevin Keegan fans and maybe chuck us a five-star review if you enjoyed it. It's always appreciated. Yeah. Thanks very much.

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From the publisher

The name Kevin Keegan should conjure images of glittering European nights, mazy dribbles and Balon d’Or wins.
But for most people, football’s unluckiest icon is remembered for four words: I WOULD LOVE IT.
And he’s had plenty of bad luck.
He was beaten up by drug dealers, discovered Father Christmas’ lifeless corpse, and got shot in the face with a bow and arrow.
From undercover gigolos to getting banged up in Serbia, this is his story…
Links from the pod: 
Green Cross code ad: https://www.youtube.com/watch?v=JE8Lk2kSCDo
Scoring in FA Cup final: https://www.youtube.com/watch?si=gagQcslGM0t59KHN&t=223&v=xFY67LtZn-0&feature=youtu.be
His hit single: https://www.youtube.com/watch?v=yJdW7-MnXtc&t=21s
I would love it: https://www.youtube.com/watch?si=ip99jIR-GKnNQwij&t=5&v=mk87a7r0V60&feature=youtu.be
Will he score: http://www.youtube.com/watch?si=1-R7l9C-zzx9NIfq&t=9&v=k6Bupc_sE4g&feature=youtu.be

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