Don't Get Replaced by AI

0:09You're listening to The Vault Unlocked, where the real secrets of success are revealed. Every episode, one founder, one confession, one strategy that created income scale and unstoppable growth. The code is cracked. The vault is open. Here we are. How are we doing, Jeff? Good. How are you? Good to see you. We got Jeff here today. Good to see you too. I'm excited because I know what you do is where we are right now in the world. People are scared. People are excited. There's so much happening. So Jeff, tell us a little bit what it is you do, where you're working, all of that. So we're in the fun world of artificial intelligence, the buzzword that's out there.

0:50Everybody wants it. Nobody knows where to go. So we work with businesses to help them integrate AI within their organization with their business to help them drive profit. We believe both businesses have both demand and fulfillment, and AI can help uplift the team that you already have. So it's like we join businesses, work with them, partner with them, call us your chief AI officers to be able to integrate AI to generate profit within the whole organization. Yeah, I love it. Let's talk before we jump into the pitch and who you are, you know, really who you focus on. I think it merits to talk about AI.

1:26As an expert, I'd love to know, like, what are you seeing where we're at today? Where is this thing going? How fast are we moving here when it comes to AI? yeah i mean it's it's really funny because it's super important for all of our businesses but it's one of those things we joke about it's one of the biggest decisions you're going to make for you and your decision you have to be extremely patient with it because the foundation of the next phase of your business is is make or break really because if you get it wrong you could be so far behind in the in ai terms ai moves extremely fast it really does we believe there is a lot longer and then what people think when it comes to just like fully automating a whole bunch of processes and like replacing people in your team.

2:10As like, even for us, we haven't really seen it. Where the AI world and where we're seeing is most people don't really know what to do, how to do it. So there's a lot of the disconnect in there as well. There's a lot of stuff that we see where people don't actually know what the difference between like an AI automation is and what AI actually is. And automation is just a functionality that you use to be actually use AI. So there's a lot of these overwhelming disconnects on what the market actually is teaching, showing and doing to like what business owners are actually adopting. Yeah, and I think it merits to deep dive in some of this because I think it's very important.

2:47I was very excited for this because I know, again, AI is like, we're talking about the hot topic and I can tell you right now, not being the expert of AI, it's not a trend. This is happening whether we like it or not. I mean, we know it's been around for a long time, but at the speed it's been moving it's pretty crazy uh i was just reading a stat still that like in america specifically like there's still only about like 20 of the people are using like jack gpt and gemini and there's still people that are not even using tools like that yeah i mean i don't know what the stat is off the top of my head but it is significantly low and we do i mean as you know it's like we do a lot of speaking engagements we do a lot of workshops and stuff like that and people are just starting to adopt chat gpt and i think i don't know if it's uh it's hard to say because even like with the clients that we work with they could be the exact same business on paper but it's more of a mindset that that becomes the avatar you're asking like who we work with and stuff like that so it's really confusing um for even us sometimes and other businesses on how to um how to work with them but in terms of like adopting tools adopting chat gpt The big thing that we've noticed is you've got to start with your foundation because it doesn't matter the tools or technologies that are on the market.

3:58It's like our businesses ran pre-AI and now there's AI and everybody just believes their business is going to run different. So if you start back to like your roots on like why you started, why people pay you for your services or your expertise and start training AI on that stuff, as the technologies progress, it's only going to uplift your business. And that's where we try and get people to focus on. So how do you train? you said train the models, right? Like, I mean, I mean, what does that even mean? You know, I'm just saying someone's listening, they're like, we've already lost them with the terminology, AI models and automation.

4:29Like, can we understand what AI is, what GPT is and how that's really not AI and, and, uh, and then what, you know, a GPT, uh, you know, agent might be. And then what it is you guys are actually doing. Cause I know what you're doing is very different than just connecting a business into a cookie cutter gpt platform and then putting some colors on it and saying here you go yeah so i mean to give some examples so it's like let's say like a chatbot like a customer service chatbot these things have been around for a long time there's ai functionalities to it where like it'll respond with your business information and be able to communicate with the people it's like even before that there was what they call like if this then that so yeah yeah and like That's what I was doing, like that business, my software company, that Facebook incident.

5:17We were doing if this and that. So like conditional training to an extent. So it's like, that's an automation to us. And yes, there's AI functionalities to it in terms of like it can communicate on your business. It knows the information. It can do that. But where AI becomes extremely powerful is when you start analyzing those conversations and start doing the next step with the actual information that's in it. So to give you an example, it's like as customer service is coming in, it's like you're getting a whole bunch of information, FAQs, how does this work, all this fun stuff. If you can take that, analyze it and turn it into marketing content and allow it to kind of predict the next thing, that's when you really start leveraging the data that's already living within your business.

5:58And that's where people are missing. Yeah, okay. And so you mentioned foundation stuff. And I'm thinking that's what he meant by foundation is first, we got to train the AI. and this AI, let's call it artificial intelligence. Where are we training this? Where is the information going? How's the information getting there? Where it's stored? How does it connect into my business? Like, give me a little bit of what that means. So we have a framework we call the top framework where it's like train AI on your team, your organization, and your purpose. So it's like your mission, your vision, your product, your service, like the stuff that you know as like a CEO or as like leadership team, the most important stuff, like your basic SOPs, like these sorts of things is like, that is what we call the top framework, your team, your organization, your purpose, those things.

6:44It's like, you can upload these documents to the chat CBTs. You can use these tools that are out there and then you can start doing your day to day tasks, writing website, copy, writing emails, doing these things, but it knows about your business. So it's like, the more it knows about your business, the more it can help you actually uplift it. Just like hiring somebody to your organization. If you hire somebody and you don't give them the right information, they're not going to be able to do their job right. So why should AI do the same thing? And this is a big misconception in the AI world is it can't read your mind.

7:16It's good, but it's not that good. And if it doesn't have the information and you don't communicate to it properly, we kind of look at it as like it's hiring an intern at best when you first start working with AI. So it's like if you look at an intern, how much you have to communicate with them, how much information you need to provide it. But the difference between an intern human and AI, if you give it the right information, it will learn much faster. And then it will start doing more things. Yeah, I got that. So what I'm hearing, though, the one of the underlying keys to AI, I guess what you're doing is, is it comes down to the information that you give it.

7:47If you give it like shit in, shit out. Sorry for the swearing guys. But like, if you give it shit information in, it's going to give shit information out. So it's not really making sure I'm going to assume that the business you're working with, they have to have their SOPs, they have to have a clear understanding of who they are, where they want to go, what's working, all of that process. processes so that when you feed the machine with ai it knows exactly what what what you're doing and where it's going is that what i'm hearing yeah like i mean as simple as like your mission and vision like what is your vision for the business and then in the next three to six months like if it knows that it can it can help push towards that something as simple as like does your does your company have like definitions that you use like yeah of customer terminology terminology instead of customers do you use the word client like the the simplest things that we just take for granted for ai can't read that information so terminology is important like the back to the real root foundational stuff and i mean you don't have to go and do it all at once but in time those are this that's the sort of thing that you're going to train your own ai system and it's not you're not training a model you're just teaching it about your business it's like the more information that you give that the smarter it gets the faster it gets so it's like it we can see it's like 30 45 60 90 days before you really start seeing it and the problem is businesses are coming in and yes there's some aspects where you can plug it in and it works right away but you need to work with it you can't it just doesn't work that way if if ai worked that way everybody would would everybody be doing it exactly so it's it's a little more sophisticated people think but the long-term gain is just, it's unprecedented right now.

9:27So what I'm hearing so far from you is what your business, what you guys do is you guys work with business owners who know, they know one thing for sure is they need AI or they know that AI is the thing of the future. And if I don't get in on it today, I'm going to be a thing of the past. Correct. Is that what I'm hearing? Okay. So we say it's like we teach businesses how to become AI first so you don't get replaced by a business that is AI first. yeah i love it okay so teaching so if i'm a if i'm a business owner and i don't know anything about ai and i'm scared but i do know one thing about ai is like i need to somehow implement it into my business correct i can reach out to you guys you guys are going to show me and tell me everything i need to do to make that happen is that correct yeah so we don't we don't consider ourselves an agency like we do done for you work but because like we're training on your systems at the end of our working period sure we can still be there and be your advisors and stuff like that But it's like once your business is set up and your team knows how to use it, it will grow with you.

10:25And that's the power. Because your team and your business information is the asset. It's just being able to unlock that with the technologies that are out there. And we just set it up in a way so it's like you can run with it and your business can continue to grow. So you set up. That's what I wanted. So your company will set up the AI based off of my business so that it's there to help me run into the future with it. And you guys are doing the scary part, which as a business owner, I don't know what I'm doing. I have no idea how this works. You're going to educate me. You're going to lead me.

10:55You're going to ensure that I'm doing this properly. So then I can set my future proof, my new AI business basically into the future. Correct. There's the three problems that we talk about when we're speaking to the clients is like, does AI know about your business? And that's like training it on that top framework that I was saying. It's like, what tools and technologies do I use? Nobody knows because they're releasing new ones every single day. And it's like, once you do that, it's like, how does my team adopt them? Because there's a lot of friction with teams and team adoption because you're breaking habits.

11:23And it becomes a little scary because everybody thinks it's going to replace their job. It's like, we don't come in. It's like, we're here to raise the floor, not the ceiling. That's what we say. Enhance your team, not replace them. Because that's where AI is. Yeah. And I believe that. I'm hearing all these people saying, oh, AI, I fired 200 of my employees using AI. I'm calling bullshit on that. You fired maybe a couple employees who should have been firing the first place, AI or no AI included. Now you've entered AI. And what I look at it is like we buy AI, Chad Chaptiste, for every one of my employees.

11:59It's mandatory. If you're not using AI, you not really should be on my team. Not because I want you to depend on AI. Not because I want you to stop thinking. I want you to start becoming more efficient, more effective, and getting more work done. Yeah. There's an aspect, and we see it all the time. is like when it finally hits that right brain aspect from left brain to right brain, it's like when people really truly see the unlock for themselves because there's different levels to it. Like somebody could just like ask it a question, spit it on an answer on ChatGPT and it's like a breath of fresh air.

12:28Or there's really complex people where there's like a whole workflow and automation and systems and predictive and all this stuff come in and then that's their unlock. So there's different levels to it. But it's like, it's just, we've figured out a way to unlock that right brain for each person so they can feel their own effectiveness changing because it will progressively get easier and easier and easier as time goes. So we know what the product is. The product right now is what I'm hearing, right? Is you help business owners get AI built into their business, future-proof their business for where we're going.

12:58That's number one. Who you're working with, all business owners, certain types of business owners, online, offline. What type of business owners are we talking about here? Founders, enterprise, small business. Small, medium, small, medium, small, medium sized business. Small, medium sized businesses, online, offline, traditional. Preferably online. Okay. We have work with like offline. Yeah, but we're getting here. So your ideal client is you are a founder. You have an online business. What revenue are they at? Like small business. Two to 25 million. Okay. Okay, so your business going between two to 25 million, and you know that AI is the thing of the future, and you want to automate your business.

13:43You don't know what you're doing. You're overwhelmed from all the information, which is a lot of information out there. And you're basically, you're getting almost scared meets paralyzed in what to do. Yeah. And we call you guys. Who are you guys again? What's your business? You never even told us. What's the business name? Our business name, we actually just went to a rebrand, Moment 37. So you call Moment 37 and they're going to take your business from no AI to fully integration of AI and help you and your team become better. I love what you said. We're not here to raise the ceiling. We're here to raise the floor.

14:19Enhancement of your people. So if you're someone, what I'm hearing, if you're a business owner right now and you're thinking, I hate AI because I don't want to replace the humans. You know what I mean? these people have feelings in homes and people they need to feed you're not that type of person you guys are like no actually let's enhance them let's give them an opportunity to keep their jobs before ai actually really takes over now i say that how far are we away from ai really taking over a lot of our jobs here again we think it's a further away than what people think because there's also aspects of like businesses who don't necessarily want to grow and they want to stay stagnant i mean like you you need quality assurance on these things you really do it's like you're not going to have necessarily ai take payment processing and like handle refunds and stuff like that because if one person knows how to hack the prompt it's like you could refund every customer so there's a lot of quality assurance that comes in there it's just like does ai do 10 20 60 90 95 but we still believe there should be some sort of quality assurance aspect and that's why it's like when we're going through the process of onboarding a client it's like what are your goals because like we believe in like 12 months time we can help unlock 20 to 40 percent so if you're not willing to like grow with that as well it was like maybe you're not a good fit for us either because there's some business that just don't want to grow they just they're happy where they are yeah they're they're they're stagnant they're good because they got five years on their on the you know in their vision and they're going to sell or end it and that's all good i get that you don't need to speak with those these are businesses that want to into the future.

15:54What are some of the objections? So if you're on a phone call with some of these business owners or if there was a business owner listening to this right now and they're still sitting there going, I don't know if this is for me. All I know is I need AI. What would you say to them? What are some objections that you commonly hear? One objection is, oh, I could just do this myself. That's always a good one. Okay. And I think it just comes like because the markets make it seem like it's so easy. It's like you can just go to chat GBT and like you can set up your whole organization and it's like setting up all these technologies like there's a lot of stuff in behind the scenes that people just don't see that's that's a huge objection typically with that one is like you just go let them do it and they find out relatively quickly they don't want to become a dev shop okay well let's let's talk about that so you're you're on the call or you're you know in person and you're getting that objection because this is what the pitch me is all about here right and i don't believe in let them go do it and let them fail and then come back what is that that's not sales come on man uh how do we handle the hey i can just do it myself what are ways that we can operate where they go wait a minute i could but i know i won't yeah i mean that's part of the objection handling is just having them see because everybody deals with the hallucination factor it's like you've done it we've all done it it's like you start talking to ai and all of a sudden it starts to hallucinate and that's part of the issue.

17:17It's like, if anybody could do it, you would. So let's talk about that. Cause I can tell people probably listen, don't even understand what you just said there. I get it, but I want to make sure everyone understands the conversation. So, and this is a big one right now. This is one of my biggest challenges. I think I messaged you earlier and was like, dude, this is killing me here is the hallucination of AI. So how would you describe that? Uh, you know, in layman's terms. So, uh, we use, uh, when we do our speaking engagements, I actually get a whole bunch of grown adult to play broken telephone yeah and it's it's very similar so it's like or aspect it's like okay when we first started this podcast is like what was the first two sentences that you told me so as the information continues to fill up it's like the beginning you start to forget yeah it starts to forget what it's exactly what it's what it's what the the information actually was it's there but how to access it is a different thing and then the aspect of broken telephone is like as it has to jump from platform to platform to technology to technology to person to person it's like you lose information in it so it's like if you've got too much information in one bucket as well as then you have to push all that information from spot to spot you can see these the information starting to get lost and that's where hallucination starts to come in and you guys know how to prevent that like that's what you do how does that how do you guys do that I mean, that's where our technologies and our skill set come in.

18:43Like there's technologies on the market that you're able to connect these things and it's just optimizing your data. And it's like there's retrieval processes like reg is the terminology that goes in there. And like there's more technology that comes into it. But basically in layman's terms, it's like chunking processes. So again, like slightly out of my pay grade in terms of the tech side, but it's like it takes the information and it chunks it and then it looks then it's not like looking it up it's like going in retrieving it analyzing the information and then pulling it back in so there's there's ways where you have to set up your databases properly it's like there's ways that you have to structure it properly and there's ways that you have to continue to optimize it and optimizing the prompting and then the aspect of when you're building an agent or even talking to ai talking to it properly so we had a training with one of our clients and they were talking to the AI trying to have it to get the information within that was on the web.

19:40Get me this information so I can do this. But it was as easy as instead of saying, get me, generate me because they wanted it to generate the information. So it's like that little terminology made it work. So actually wasn't the information. It was how they were speaking to it, which is a huge part of the process. I love it because I'm just thinking we started this with the objection I get is, oh, I can just do this on my own. And you just said to me, that's what business owners think they can do is understand what you just said, implement it properly on their own. I don't think that's the case, is it?

20:11No. Well, we know that's not the case. So the, the, the objection is I can do this on their own. I think comes more of like, I'm afraid that it might actually work or I'm afraid that it doesn't work or something. Cause to do it on my own, uh, you know, simple rebuttal that I would say is if you can do it on your own like why haven't you so far yeah which you're you're 100 right and to do it on their own to the other aspect of not even on the hallucination is like everybody wants this billion dollar exit everybody believes they're gonna have this 100 million dollar exit especially if they get into ai as i mean ai is built on your your information your people your information and your processes it's in the odds of as you know like selling a business is very, very slim.

20:53Yes, you do have a little bit of, if your business is good and you set it up properly, the odds of you selling it with AI is a little bit different, but it's very competitive still. So you buy your businesses over somebody else's. Yeah, no, absolutely. We know businesses that integrate AI are more sellable today than ones that aren't. But it goes back to, you just said it again and you said it twice now, it goes back to right at the beginning, information in, information out so i want to understand do you work with the business owners and make sure that the information that they're going to input is the proper information and they're not just putting shit in and shit out like are they getting that type of service from you yeah because it's like curated data so there's a lot of businesses that do and like this is why we fall into that two to 25 million because when you get into enterprise you get into like large amounts of data it's possible yeah the big data stacks and all that's all that stuff but it's like we don't go into like into your google drive or into your notion or into your air table and just like dump everything into this ai system because just like just like humans you can like some of the information you just don't need so yeah you can actually the thing is with ai you can train it to be stupid yeah yeah i love it yeah you can train it to be stupid so like data dumping everything in isn't always a as a good option if you don't know how to do it so it's like we collect the relevant information and then when you have your functionality, like your AI automations plugging into it, then it starts learning the new stuff that's relevant, relevant to your business.

22:21So it needs the foundation and then it needs the new stuff and let it train with you. So in a, in a nutshell, what, like, what's the, how do you present this offer? Because I'm hearing, I'm hearing a lot of different things and I'm seeing a lot of work right now. Like what you just said to me there, I was like, Ooh, that's a lot of work for me. You know, being transparent, you're like, I'll have to go through my Google drive and figure out what I want. I don't want all of that. So what's the offer where people like say, this is a no brainer. How do you position that? So, I mean, we, we actually go through and we help businesses.

22:52Um, like we work with the leadership team before we even get started. Cause we need them to understand what's about to happen to their business before even getting started. So we do, um, a training with the, with the leadership team to have them understand what's possible, what's not, because that's another thing as well. What's not possible. and then the tools and technologies that you can use with your business information for you to essentially move forward with AI. So it's essentially, we don't like to call a roadmap, but it's essentially a roadmap. It's a plan of action that you and your team can move forward with.

23:26The presentations there is like, hey, yeah, you can do this on your own, but we're going to do it faster, better, cheaper when you work with us. So it's like, but we need businesses to understand what's about to happen next because over the last year and a half, the biggest thing is I explained to you, Kayvon, then you have to go and tell your leadership team what I told you. It's like, we're learning how to communicate it on a daily basis. What's the odds of you being able to communicate to your team as well? So things are lost in transaction. They really are. The hallucination factor. Same thing.

23:55Yeah, it happens in real life as we know. It happens in real life. So you're in the elevator and someone says, what is it you do? Give me, I want the elevator pitch because it's still complicated. What's your cleanest elevator pitch here? I mean, we help businesses integrate AI into their organization to increase 20 % to 40 % profit. There we go. That's it. So if you're a business owner, you know right now that your business needs AI. You know the future is AI, but you have no idea where you want to go, what to do. You don't even know how to use GPT properly, but you know your business needs it.

24:31They're going to reach out to you and you're going to help them integrate AI in their business so that they can increase their profits by how much did you say? 20 to 40%. 20 to 40 % in revenue as a result of working with you. So if someone wants to work with you, where are they finding you? Moment37.ai. Moment37.ai. We will also be posting that in the show notes for anyone that's interested. uh as we come to a conclusion here jeff tell me a little bit more like if you had one last thing to say about ai and where we're headed what would you say be patient as hard as it is it's like be patient step back the big thing i've mentioned it again is like our businesses ran before ai was here yes ai has been around for a long long time but in these general terms of the the hype and what people are doing it's just look at your team look at your organization look at your team members and have them understand like what you're doing on a day-to-day basis.

25:30And it's like, don't try and do add AI into your system that has never been there before. It's like, go back to the foundation, go back to your people, go back to the information within your business and look at your processes and start there. Just start there, slow and steady. So go back to the foundation, be patient, go back to the foundation of what your business is before you just jump into AI. Because AI is not going to fix your problem. it's going to amplify what it is you're doing so if you have a problem it's a bigger problem correct if you have the right stuff the right solution the right input it's just going to amplify that is that what i'm hearing yeah and that's what you're saying it's like i fired 200 people no those people probably should have been fired a long time ago yeah exactly ai didn't do that i love that there you have it the ai show i was super excited to have you on here and uh for anyone that's interested we'll have it in the show notes amazing thank you again jeff for joining Thanks, Kava.

26:24And that was another episode of The Vault Unlocked, where proven builders, real strategies, and unstoppable growth happens. Subscribe now. The next unlock could be your success. The code is cracked. The vault is open.