Crash Diets, Raw Milk & Declining Brain Power

29:52And they found increased anxiety because they didn't have any gut bugs. And exposing the mice to microbes resulted in lower anxiety. So essentially, your gut bacteria and your diet, so the more good food you feed your gut, the less anxious you could also become. I mean, this is just in my studies, so watch this space. But doesn't that just blow your mind that the diet quality might also be not just physical health, like the study we've just discussed is for life expectancy, but for mental health it could also give us extra years of better mental health it's so interesting it's so powerful and I think it's funny because we obviously we we do this show to inspire you guys but it definitely inspires me massively as well because it is that thing where it's just so easy to opt out of healthy choices when there's lots going on and I listen to that and I'm like yes let me get my 30 different plants this week I gotta feed those microbes don't get me wrong I I was at Pepper Pig World when we went back from the New Forest.

30:52And I wouldn't say there was any gut-friendly food there. Sometimes you have just got to give in. But that's why the choices you make most of the time are the ones that matter.

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32:59Visit Strayer.edu slash Jack Welch MBA to learn more. Strayer University is certified to operate in Virginia by Shev and as many campuses including at 212115 Okay, so this one, we're going to move from positive to negative. Let's just call a spade a spade here. Actually, Kerry, who runs our plants business, sent me this from the FT. And it's terrifying. Links to this. Why I'm desperate to go off my phone at the moment. I know. I can see it, Ella. I don't like it. Okay, so have we as humans passed peak brain power? The question is essentially what happens if the extent to which we can practically apply intelligence is diminishing.

33:41And according to a very powerful piece in the Financial Times a couple of weeks ago, there is a mounting body of evidence to show something exactly like this. This diminishing intelligence is happening to the human intellect and has been over the last decade or so. So the headline was, as I said, have humans past peak brainpower? And the data is just very hard to ignore. So across a range of tests, the average person's ability to reason and solve novel problems appears to have peaked in the early 2010s and declined ever since. And that's not just a short term dip. The latest rounds of results from the OECD's PISA test, which is basically a test used to benchmark 15 year olds performance in reading, maths and science, shows that the scores had already dropped significantly between 2012 and 2018.

34:29So it's not just the last couple of years. And it also shows that this has been happening pre-pandemic as well, because I think often we're reading about this kind of difference in our aptitude or intelligence post-pandemic. But this is actually a trend from pre-pandemic. And the trend is absolutely not limited to teenagers, adults across all age groups are also showing similar declines in reasoning, concentration and cognitive performance. Can I say, so just reading that out loud, I believe it. And do you know, I think it's because I was trying to think when I did, you know, 2007, when I was doing sixth form or left school, you know, that type of era.

35:06I think it was tech was there, but it wasn't fully there. And obviously, I don't know. But is this because computers just came along? And did your subtraction, your addition, your algebra, your thinking? I mean, we are so heavily reliant on tech and it only grew every year rapidly, right, from the time periods that have been discussed. Could that be? Why? Yes, but there's another interesting reason behind it. Oh, don't. What is it? Okay. I said this is quite a depressing stat. And I think this is interesting as well. Before we get into the whys, one very striking stat as well. In high income countries, one in four adults can no longer apply basic mathematical reasoning to assess whether a statement is valid.

35:47In the US, that's even higher, 35%. Yeah. Okay, so what is behind this shift? Well, researchers believe it's less about biological changes to the brain and much more about how we are using our minds in the digital age that we live in. So the article was exploring this cultural shift from focus, self-directed learning, like reading or problem solving, to the passive content consumption that consumes way too much of our lives today. So those short form videos that you see online a couple of seconds long, our algorithm fed feeds, the constant notifications that ping from our emails, our WhatsApp, etc.

36:22And the endless scrolling that we are all doing way too much of, myself very much included. So this is very true. And I wonder if though, okay, so it's saying we've reached peak intelligence, perhaps by the time social media has had more bans for children, you know, the ones we've discussed on this podcast for the last few weeks. By the time our kids are at school between these ages of 12 to 18 or whatever the ages are they're assessing here, potentially we'll go backwards a bit and move away from it within learning. But then you look at the invention of AI on the flip side. This is such a mahusive debate because it's not going anywhere actually, is it?

37:01Exactly. And I think the whole thing that's terrifying is back to my recommendation of Substack. The research is basically showing that active intentional use of digital tools isn't a problem. So going on your phone, reading a newspaper, reading an interesting article, having a conversation with your best friend or your mum, that's not the problem. So we don't need to be terrified of our phones. But what the problem is here in terms of our brain capacity is the passive reactive use that essentially is chipping away our ability to focus, process verbal information, retain details, manage our own attention and that is the kind of passive endless scrolling where you're not deliberately doing something and I just think that's so interesting anyway the researchers were calling this move towards a post-literate society essentially and it is just absolutely terrifying surely it's because of like we mentioned reading and I know it goes on to discuss and I'll let you delve into that in a minute but tv shows even on what age appropriate and how long kids should be watching tv for what type of TV.

38:00You've had adolescents come out with content online. This is a huge area that surely there should be almost more guidance on how to use technology for the best, like you said, to learn it to enhance. Reading rates are at an all-time low. I know with World Book Day that's just come and gone, even access to books. Some kids don't have access to books. How have we got to this point. Yeah, in 2022, fewer than half of Americans reported reading a book that previous year. Again, that's just the US, but it's just an interesting illustration of it. Anyway, I think the point for the wellness scoop here is essentially how we think our mood, etc, is so affected by our digital usage.

38:44And I think it's so difficult, as I said, I give myself just a full fail on putting my phone away and doom scrolling. But I think we all need to try harder because it is affecting us. I know. And I love that you said this is for any age group. And I can see the prevention that we're able to implement at every step, really. Like you said, it's try and consume Substack or try and use it to learn something new rather than the doom scrolling. Let's all set a little target, less doom scrolling this week. Let's try. Totally. Exactly. Sun's out in the UK, Ella, so we should try and enjoy it. I honestly had it when we got on holiday and I picked up my phone and I almost opened Instagram and I thought, what on earth am I doing?

39:23I'm on holiday with my husband, with my kids. They're my kids. They were playing some imagination game where they were explorers and they were trying to find nature, like a dead crab shell they were fascinated by. Anyway, and I thought, why am I picking up my phone? Like what is on this that is better than what's in front of me? I just say that to be open and honest, because I think all of us do that probably too often. We absolutely do. I find myself, if my phone's not next to me and I've actually bought, I don't know if I said this, I'm sorry if I'm repeating myself guys. I brought something called a phone dock that goes in our kitchen where I make my husband and I now put our phones in the phone dock and that's where they live.

40:04So I've now created a phone home because I walk around the house with it and then what I lose it all the time, constantly lose my phone. But let's move on to our next headline, Ella. By the way, you said you didn't have a recommendation this week. That is a 10 out of 10 recommendation. It really is. So you're full of very useful recommendations. Do you know, it's funny you say that because the only negative review, and I don't normally, we don't actually really get any. I think we probably had two in the whole series since starting the wellness group. Someone, Ella, said that we're too nice to each other.

40:39So they gave us one star. I think that's so interesting. Why would you want women to be nasty to each other? I know. That is just utterly bizarre. I think, and I think you'll probably see it on the reviews if you read it, they were like, oh, they started the show kind of a bit too gushy. And I remember even saying, oh, we're gushing a bit this time. But it was such a nice chat. We were having like a good time. Oh my gosh. And being thrilled for each other. Yes. Very, very odd. Well, I apologize. We will continue to be nice to each other. I think you can opt out of this show. This is an empowering kind of violence.

41:10It is. We move on. Whole grains, Ella. A whole grains. Yes, talk us through this. Whole grains seems to be a hot topic at the moment. I see quite a lot of it everywhere. You've picked out a piece from The Guardian, but I've definitely, as I said, been seeing it a lot online as well. I don't really understand why it's there. I mean, are whole grains really healthier? Now, this was in The Garden, and I, again, just couldn't believe what I was reading. So, in the US, dietary guidelines recommend that at least half of a person's total whole grain, no, total grain intake be whole and to limit the intake of refined grains.

41:44So that makes sense, right? It's the same here in the UK. And the UK here, the National Health Service says that starches should account for about a third of a person's food intake and that a person chews high fiber or whole grain varieties. Basically, this is saying the same thing. The guidelines match in the US and the UK that we want a lot of whole grain. And according to the Mayo clinic whole grains could help you know control cholesterol levels we know all of this blood pressure diabetes and it doesn't mean that refined grains need to be entirely avoided experts say it's just that we're focusing too much on specific foods and nutrients rather than one's overall health so whole grains have actually been demonized in the press recently and i think it's because of the carnival movement i know you said this to me last week helix i was like why were we asked in this interview that we had we did a press interview didn't we and one of the fads that came up was whole grains and I just responded being like what do you mean whole grains how is that a fad it was a very interesting moment wasn't it we were doing an interview together for the telegraph with a brilliant journalist and she was going through some of the fads and headlines and trends that we've been talking about in the show and she looked at re and she was like what about whole grains and you were like sorry that's not a fad that's a core part of a healthy diet as per headline one as we just talked about but because of the carnivore movement and the kind of focus away on yeah meat and meat only and a love of saturated fat things like whole grains have been demonized which is just so odd and i think it would be really helpful for listeners to get a 101 from you on why we should not demonize whole grains and what their benefits are.

43:23Yeah, I mean, we shouldn't demonize any food, like refined grains as well. So your white carbs also have a place, especially if you're experiencing IBS or you're looking for some quick energy or an athlete, something like that. But most of the time you want a lot more fiber because we're not getting enough. So a whole grain has three parts to it. And if you visualize like a seed on the screen, you've got a hard outer coating, which is called the bram, then a smaller core inside, which is known as the germ, and then a large kind of starchy middle layer. And that's the endosperm. That's basically what whole grains are.

43:55So when a whole grain kernel is processed to make it refined, so let's call it brown bread, and you want to make it white bread. So it's stripped of the germ and the bran, and it leaves only that mushy endosperm bit in the middle. And the endosperm is the largest component of a whole grain. So it also contains the fewest amount of nutrients because that outer shell, that germ and the bran contains all the fiber, the protein, the vitamins, the minerals. And generally the processing is performed to create those soft flavors, you know, textures, which is when we talk about ultra processed foods, we talk about how easy they are to swallow and chew and how palatable they are.

44:32And that's why rye bread is so dense and more difficult to chew because you've got all those wonderful properties. But according to the American Society of Nutrition, only 7 % Ella of American adults meet the current fiber intake. 7%. Here in the UK, it's higher. It's not much higher though, I don't think, is it? Not much. I think most people in the UK are achieving just under half. So we're a slightly higher percentage. But it's really shocking because the current fiber intake recommendations over there are 14 grams of fiber per 1 ,000 calories. So they measure things differently. But fiber is just so good for gut health.

45:06and I just don't understand why people are saying that it could be possibly bad. I think it's symptomatic of the confusion that is the wellness world today and I think if we were going to kind of go back to the core of the show to cut through the noise I think it is going back to exactly what headline one is which is that Mediterranean-esque diet. Simple, simple, simple. Just packing your food, your plate, your meals, your recipes with fruits, veggies, nuts, whole grains, et cetera, not demonizing the pizza you enjoy with friends, not demonizing the mini eggs or Easter eggs that everyone will enjoy over Easter weekend.

45:44That's not the problem. But coming back to these simple things and not overcomplicating it. I think the fact that we're discussing whether you should eat whole grains or not in a normal diet is kind of the problem in and of itself. You know what the Guardian said? And I thought this was actually another thing to consider when discussing food is the moral grounds and basis of it, you know, the elitism. So what they've said is with access to food, they said there is a note of elitism with whole foods. And for some reason, you know, it's associated with class. And then you've got disordered eating where people would only say on the flip side, I will only eat whole grains, you know, I'd never touch a refined carb.

46:20We've got this moral emphasis on foods that we consume, which can become, again, psychology and nutrition here work hand in hand, but ultimately whole grains and refined grains need to be morally neutralized. And I think that's a discussion in itself. I think we should bring that to the show. It'd be interesting to hear from the audience if they'd like to talk us to talk about it. But I would love to bring that to the show another week because I think this whole kind of moral aspect is so interesting. And this kind of fixation of doing things perfectly, etc. is very, very interesting.

46:54It moves us on quite nicely, doesn't it, towards training and wellness, because I think this whole good or bad is a constant question of trends. And our first trend this week is one that you guys have asked us to talk about. I have certainly been seeing it everywhere for six months or so now, and that is raw milk. So I was obviously diving into this thinking, what can I say? Looking for pros and cons, because that would be a fair argument, right, to discuss this. But I actually came across this headline in The Times, and it's an old headline in 2015. And the headline's quite shocking, guys. So a bit of a trigger warning here, but it says raw milk nearly killed my son.

47:33Now drinking it is a political act. And that's the headline in the Times. So this has kind of resurfaced. This trend was big, but I think now we've added social media and how huge social media is. It's obviously blown up again. So the story I've got here is that in 2006 at her local health shop in, is that Marietta in California? Any Californians? Let me know if I pronounce that one correctly. she saw a sign extolling the allergy beating properties of raw milk so after some further research this woman decided to try it and within two and a half weeks her son was fighting for his life he was on a dialysis for 18 days it basically goes on to the most horrific things but basically her son chris was found to have contracted hemolytic uremic syndrome from e coli in the milk and this is what this whole conversation is about the reason we pasteurized cow's milk to begin with whether you consume cow's milk or not is your choice there's ethics to consider some people can't you know with the enzymes there's lots to consider but just like everything else this article said it's become politicized the content here and the consumption of raw milk in itself so TikTok videos are everywhere now Ella in 2025.

48:47Yeah it's very interesting my brother had hemolytic uremic syndrome as a baby when my mum was pregnant with me was in hospital for a long time very nearly lost his life and it's such a serious obviously it's not everyone who drinks raw milk ends up with this complication from E. coli but can't really underestimate how serious it is as a illness. And as you said, milk's an interesting one, but seeing raw milk blow up. And the argument, exactly as you said, is that it has essentially kind of, that it's much, much healthier, that it has these allergy beating properties. What is the 101? Are there benefits?

49:32No, not really. I mean, what's really sad about this, you've got these crazy, again, it's from the carnival camp online some of the most popular influences i won't even give them their time by saying their name but they say that raw milk basically this is nothing like the pasteurized they call regular cow's milk that's been pasteurized homogenized milk you get in the store guys and they say the word pasteurized like it's this utter disgusting thing you can do to a food and they're saying that basically it's a dangerous byproduct of humankind's gluttonous provisions, I'm just reading this out now, provisions, the way you might say microplastics or Mountain Dew Code Red.

50:12I'm just reading off all these things that have been said online because it's outrageously crazy. They compare pasteurization to things like consuming lots of soda. It doesn't actually reduce the milk's nutritional value. So it's outrageous because pasteurization, according to one of the New York professors that I read in this article, he said that pasteurizing milk is one of the greatest public health achievements of the 20th century because drinking cow's milk used to kill babies and I think we have to take a step back here and remind ourselves why we started in the food industry to do things that meant we could consume food on a wide level that's safe pasteurizing food makes food safe also just to add by the way in the UK, it's actually illegal to sell raw cow's milk, drinking milk in any other setting.

51:03So for instance, in Scotland, it's completely banned to sell raw drinking milk and raw cream. And basically the FSA and the guidance that we have is that it's not safe to consume. And although it's legal in England, Wales and Northern Ireland, it can only be sold directly to the consumer by registered farms at the farm gate. It's very interesting here. Things I didn't even know existed. farmers at registered farmers markets and distributors using a vehicle as a shop such as a milk round so it's definitely not something we should be buying in the wellness context everywhere i'm amazed that it's everywhere yeah so don't get hit up i don't think you guys need to go and buy raw milk regular milk will suffice well it's like i sent ella a picture that roe huntress who's actually going to be on our extra scoop she's an amazing fertility dietitian And she sent me a picture of colostrum.

51:55She's in LA, I think. And they're adding colostrum to smoothies. And I felt a bit sick because it reminded me of when I was breastfeeding and you get that golden milk, the colostrum. And I was like, oh my gosh, why do people want that in their smoothies? It's funny you said that. I started working on this project, which actually I haven't done anything with, mid last year, ahead of us starting this show. And it was all about essentially this cutting through the noise. How do we move away from trends? And one of my prompts to start looking into the madness that is wellness today was I was listening to a podcast and it was from, she was out in LA, the person hosting the show and she was interviewing someone and they were talking about how they essentially achieve optimal wellness.

52:36And I'm going to be honest, in this case, there's very much a lot of aesthetics at play in optimal wellness. And she was talking about how she shipped liters of bovine to cow's colostrum across the US for her gut health and to help her skin health. And it was a real moment of just what is going on. That is not wellness. Wellness is extending your health span by eating more walnuts and chickpeas and barley. Oh, Ella, it breaks my heart. I'm thinking of all those cows that have had their milk taken away from their babies. I cannot even deal with it. Yeah, look, there's a huge ethical, moral question in colostrum from cows certainly and also just the pursuit of wellness becoming so elitist so extreme again very curious to hear listeners thoughts on it but for me it was one of those moments of like hang on a second i think we need to call time on wellness and we need to have a sense check here and it really again it there's this absurd divulgence dichotomy ironic gulf that exists where the world of wellness has got bigger and bigger more extreme more extreme more extreme and our collective health particularly in the western worlds has got worse and worse and worse and worse and we're now seeing wellness as you know drinking colostrum powders or shipping colostrum across the country taking ice baths drinking raw milk doing all these extreme things and yet we know the clinical evidence to prove our health span is from nuts and seeds and whole grains and it's like guys what's going on here don't cost anything compared to anything like that I mean it was called something like creamed colostrum I don't even want to go there um Ella Vogue maybe they started it well look this is a really great segue actually I saw this on socials and I just thought it was worth just popping into the end of our transaction today again as part of this other project I was working on when I was looking at this colostrum I was also looking at diet culture and where the connection of the wellness world aesthetics how we look our image etc where they come together and I can bring more of that to the show again if anyone's interested to let us know I was looking at things like how we cycle through the cigarette diet cabbage soup diet grapefruit etc baby food diet oh my gosh but this resurfaced on my socials this week and I thought it was fascinating so this was published in vogue in 1977 so obviously a little while ago now and it was called the crash diet and this is what you ate so it's three days to lose 2.5 kilos five pounds and it's basically wine and eggs breakfast one egg hard-boiled one glass of white wine dry yeah dry preferably shabby black coffee lunch two eggs again hard boiled is best poached if necessary I guess if you need a spice up two glasses of white wine black coffee dinner 150 gram steak grilled with black pepper and lemon juice remainder of your white wine one bottle allowed a day black coffee oh my gosh so ella nutritionist hat they're dehydrating you with wine and coffee and coffee to give you the energy and it's a genetic and then they're basically keto yeah exactly this is early days keto and low carb and low energy it's wild isn't it so it's a crash diet made famous by vogue as i said in 1977 and it came from a book by a woman called helen girly brown in 1962 that was called sex and the single girl the unmarried woman's guide to men and she was a huge it's gold isn't it i just had to bring it a little light sorry i can't wellness has been wild for decades essentially so she was a hugely influential figure in the early women's kind of empowerment although i think we're going to use quote unquote empowerment when we look at what we're talking about here movement she was actually editor-in-chief of cosmopolitan for over three decades and um it's just really interesting she broke boundaries in lots of ways she was very vocal about women's independence career ambition sexual freedom interesting topics but her views on food and body image were just mad and they reflect this intense societal pressure that's placed on women at that point to be slim but i just thought it was interesting because it came up in my feed and i was like in a way nothing's changed you know yes Well, she is Miranda Priestly from The Devil Wears Prada.

56:57Yes, I know what you mean. He is that character, kind of, like got to be thin. And it's like, you'd like to think that in the 50, 60 years or so since then, we've come a long way. But I think when we look at how toxic diet culture is today, and I think now it's just dressed up as wellness, it actually, we haven't really come anywhere at all. It's the same without the alcohol. Exactly. It is literally the same without the alcohol. And so I think I just thought it was interesting because it's this pressure on women to look a certain way, to have our diets be so inherently kind of linked to the way we look.

57:31It's always been there. I think growing up, especially when I was doing this research on kind of diet culture and where it's all come from, I feel like it's been pressed on us since we were infants, special K diets. They said the craziness of things like the Lucky Strike Diet. This was done by the American Tobacco Company. And the ad campaign ran with the slogan, to keep a slender figure, reach for a lucky instead of a sweet. Or when tempted to overindulge, reach for a lucky instead. And sales of Lucky Strikes boomed. They grew over 300 % during the first year of the campaign. This is in the kind of 1920s.

58:08And there were all these, the ads are interesting. I'll put them on my socials. But again, you see these images of like, and just slightly more overweight woman. And it's like, yeah, just smoke instead of getting fat. Anyway, basically, this conversation around women's bodies, diets, wellness, aesthetics, it's so inherently linked. And I think it's just so important for us to note that. Do you know what? I remember you saying you were doing this project. Could you also dig out what men or men's health, whatever the Vogue version for men was at the time and what they were being targeted with? because I bet it would be polar opposite.

58:42It's probably how to relax, not how to starve. How to have a great life, not how to starve yourself. Yeah. So just, I think if anyone's feeling overwhelmed, just remember this conversation has been going on for decades. It's always been pretty mad, to be honest. And I think let's just bring it back to the basics that expand our health span. Yes, Ella, thank you for bringing that up. I love the history dive and it is a very, very poignant reminder. Now, we've got a wonderful listener question today and it says, hi, I love the podcast so much and I listen to it every week. I know you're always asking for trends, thank you, we are, to address on the podcast.

59:17And I was wondering about the demonization of the sweet breakfast. I mean, we've both seen it everywhere. She says, I've always had a sweet breakfast, yogurt, fruit and granola, cereals and plant milks, oats, et cetera. And it seems everywhere people are saying this sets you up badly for the rest of the day and increases hunger. So what are your thoughts on this, she says. And Ella, let's start with you. I have seen this everywhere as well. And I thought it was a great question. So thank you so much for bringing it to the show. Again, I feel like I'm on a soapbox today, but this to me is the problem.

59:52This is literally like the crux of the issue is we're complicating stuff so much. It's from what I'm reading, where you're saying you're having yogurt fruit and granola that sounds like a great breakfast you know the granola's probably got nuts and seeds in it great for your plant points the yogurt's probably got healthy fats in it the fruit is obviously great for vitamins minerals fiber again that sounds really healthy to me now look having a bowl of cocoa pops is not healthy you know as a daily breakfast but if you're having the fats you're getting there the fiber you're getting protein in the yogurt exactly nuts and seeds that sounds brilliant and so I think where people are flagging sweet breakfast the idea that we move on from like cocoa pops or frosties for breakfast yes that's not going to set you up for the day it's not got fiber it's not got fat it's not going to keep you full it's not got lots of vitamins and minerals 100 but sweet breakfast like porridge with nut butter and fruit or like you're saying your yogurt granola bowls that can be super super healthy set you up brilliantly pack you with fiber and plant points and certainly nothing to worry about.

1:00:58Yeah, I mean, Ella, you've hit the nail on the head. What a wonderful, diverse, rich breakfast. I mean, I'd worry if you didn't have the yogurt, the nuts, the seeds, and it was just oats with a bit of water. I mean, that's probably not the best way to start your day. But even so, actually, that's still better than the Coco Pops option. So you've got to look at everything here and make it relative to you and your life rather than isolating individual foods and saying they're bad or good or sweet or savory because the body just doesn't your body doesn't see a meal and think oh that's a sweet meal or all that's a savory meal you know your body literally sees the nourishment and tries its best to break it down then once it gets to your small intestine it absorbs all the nutrients it gets into your bloodstream but the digestive process is epically incredible.

1:01:50And just to remind you that I think this has escalated from particular online accounts in the carnival camp, also in the glucose camp with these discussions around spikes of blood sugar, which if you listened to last week's episode, we explained quite a bit. But as long as your breakfast contains some protein, healthy fats, lots of fiber, then you're winning guys. And you're doing an amazing job. Porridge is not bad for you. It's how you top it. It's how you make it. And even actually, if you do drink cow's milk and you have whole fat cow's milk or semi skimmed, you're having that with oats. There's actually quite a lot of fat in that.

1:02:25It doesn't spike in the same way. And we are unique. So what I eat, what my neighbor eats, what my son eats, will all react to it differently. We just don't know. No one's the same. Not everybody's going to have a high response to grapes when they eat them. Some people might not have any spike in blood sugars. So just do your best guys. This is too much for me. I don't like demonizing foods. And just my final thought for the day, and I think this is so important. I think it relates to so much of what we've talked about today is that eating well, eating a healthy diet needs to be enjoyable. If you're not enjoying it, if it doesn't taste good, it's not going to last.

1:03:06We all know diets don't work. You know, you can read different stats on it, but 18 to 90 % of diets fail and they fail because you're depriving yourself and you don't feel satisfied and after a few days you think I can't do this anymore and you're much more likely to binge on other foods so if what you're doing and say you love that breakfast your yogurt fruit and granola but you think oh I listened to the wellness scoop I'm going to add some more nuts and seeds to it or some nut butter for healthy fats for example phenomenal you are winning if you enjoy that you're going to be going into your day satisfied and you're not going to be thinking oh I wish I could eat this or I wish I could eat that and have all that food noise going on and then suddenly see a bag of sweets and want to eat the whole thing in one go and so I just think you know to your point really like that's not demonized food I just think it's so important to remember that a healthy diet is something to take us into our 70s as we talked about earlier it's something for life and if you can't sustain the way you're currently eating for life in an enjoyable way you need to shift it and you need to make it more enjoyable because eating well should be something that adds to your life it shouldn't be something that makes you feel like you're living in a cycle of deprivation and restriction our relationships with food are incredibly important it's the psychology it's how we consume it and with the ai discussion and everything else going along just try and focus on yourself and remember like ella said it's if it's not sustainable enjoyable it doesn't have to be expensive it doesn't have to be instagram worthy of a picture it's just gotta work for you and what's the point if it doesn't taste nice and you don't enjoy it which actually leads me on to a little reminder about i guess before we clock off the wellness scoop live i can't believe it go and get your tickets and the extra scoop we had a good one didn't we yeah ticket selling super super fast so please get them we cannot wait to see you 14th of june it's gonna be mega as you said extra scoops still going on they're brilliant give you the overviews that you need on everything we will be back in two weeks and please do us a massive favor review it share it put it on your socials it means the world to us and it helps us reach more people to cut through the noise to make help us all get into our 70s in a healthy enjoyable way a thousand percent so thank you for tuning in guys we'll be back on april the 28th and enjoy our extra scoops and let us know how your Easter was when we come back as well.

1:05:28We love your feedback. Thank you for listening. Don't feel guilty about eating chocolate over Easter. See you soon.

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