Punishment Juice, 50 Calories & Supermarket Shake-Ups

0:00The Jack Welch Management Institute at Strayer University helps you go from I know the way to I've arrived with our top 10 ranked online MBA. Gain skills you can learn today and apply tomorrow. Get ready to go from make it happen to made it happen. And keep striving. Visit Strayer.edu slash Jack Welch MBA to learn more. Strayer University is certified to operate in Virginia by Shev and as many campuses, including at 2121 15th Street North in Arlington, Virginia.

0:32When did making plans get this complicated? It's time to streamline with WhatsApp. The secure messaging app that brings the whole group together. Use polls to settle dinner plans. Send event invites and pin messages so no one forgets mom's 60th. And never miss a meme or milestone. All protected with end-to-end encryption. It's time for WhatsApp. Message privately with everyone. Learn more at whatsapp.com. Welcome to The Wellness Scoop, your weekly dose of health and wellness inspiration. and as always we are your hosts. I'm Ella Mills and I'm Rhiannon Lambert. After a decade in the wellness industry we know how overwhelming and confusing health advice can be so that's why we created this podcast to cut through the noise and make healthier living simple fun and personal.

1:24So welcome guys as always we are thrilled to be here. We're actually recording in the evening for a change and we're both at home and I feel like I'm really relaxing into my kitchen table and it's quite nice. Do you know what I should have done, Ella? I should have put pyjamas on. I didn't think. I didn't get organised enough. Yes. PJ party, wellness scoop style. Wellness scoop sleepover. Okay, Rhi, what have we got coming up in today's show? We've got a lot. But before we just push on through, I think we should definitely say that the podcast awards, I mean, who knew there were podcast awards, Ella, are out and everyone can vote for us as listener choice.

2:01Yes, that is such a good shout, Rhi. thank you. Honestly, we both love this show so much and we are so grateful for the messages that you guys have been sending in and the impact it feels like it's having on you and just inspiring and empowering that day-to-day focus on health. We put so much time and energy into this. We're both so passionate about it and voting takes literally one minute. No time out of your day, so we will pop the link in the show notes and if you fancy supporting us, it would mean absolutely everything. I'm going to push on now with today's show list. So we've got a big one, guys.

2:38Again, I feel like I say that most weeks now, but we've got the new government push to tackle obesity, cooking oils, the best ones to use at home, are weight loss jabs changing the way that we shop, and are alcohol adverts now going to be banned in the UK? And then moving on to is one in four the new normal so a new nhs survey reveals a mental health crisis in young adults and we have what is the link between creatine and alzheimer's and mns's new punishment juice because we've got a lot of thoughts on that we have got a lot of thoughts okay let's get into the show

3:22so we just very briefly i guess this week any recs anything you've been up to Do you know, I don't think I actually have much. I mean, the first one is that it's National Insect Week. I just thought after we discussed bugs, you're laughing at me. I'm not laughing. I'm saying I love her. I didn't know. No, well, do you know what? I don't even really particularly love bugs, just so everybody knows. I'm not, I don't like creepy crawlies, but I'm conditioned not to like them. So I keep telling myself that I need to help support them. So it's National Insect Week from the 23rd to the 29th of June. and I just think it's very important that we have a look at the habitat recovery and there's lots of different areas in the UK that we're showcasing that Ella so I thought I'd just throw that in there considering we were discussing eating them last week we're now focusing on protecting not eating we are and I think the other thing is I need to say thank you to everybody so many people bought the unprocessed play Ella and I've had so many wonderful DMs and messages and thanks to all of you listening we got the number one cookbook and number four in manual so it's a Sunday Times Ella bestseller congratulations honestly that is so huge I think am I right I'm saying that is three times now that you are a Sunday Times bestseller which is an absolutely extraordinary feat and I am so thrilled for you it's so well deserved oh thank you so yeah everybody thank you I guess that's all I have to say Ella and if everyone I guess loves our podcast this show or you know my book you can drop an Amazon review this show you can vote for us there's so many exciting things going on how about you we're begging for your validation sorry yeah actually that's really awful take that back don't take it back you know I think it's all of us I'm sure we have such a female heavy audience and I'm sure so many of you guys can relate we're not brilliant necessarily at promoting ourselves and what you've achieved is so huge you should be so proud of it and I think we're both really proud of what we're creating with the wellness scoop but we're just loving it so we are begging but also appreciate the validation like the lady said in week two she told us to stop um not backing ourselves didn't she thank you to that lovely listener that said that i remember yeah she gave us a low star rating because we didn't oh yes so that's right we also want five stars ella what have you been up to um we have just finished shooting our cookbook So it is officially shot, which means every recipe is developed.

5:50Still time the last month for tweaks, edits, layouts, all the rest of it, the final, final stages. But we have a title, we have a cover, we have recipes, we have the makings of a book, which is so exciting. So I think I'll be able to share back end of July, all of the details, the cover, the title. Obviously, I'll try and share it here first. But that feels really exciting because to be honest, it was a really tight timeline and I felt quite overwhelmed at points by it. But I've also really enjoyed being forced, but like really prompted to be cooking different things all the time. And actually, you realize how easy it is to be in a cooking rut.

6:28Apparently, most of us have seven recipes we make on repeat. that's the UK average which I can attest to like it's the same stir fry you just switch up the veg sort of thing and actually it's been so great making things that I don't normally make I'm loving it and then I wish I had your notebook Ella because Ella has a notebook where she writes and scribbles all her like recipe ideas and stuff and I just it honestly this book sounds so delicious I cannot wait I cannot wait oh thank you and then we're one month until I'll move so So that's our kind of very, very big thing here where we are moving to the country.

7:02Oh, wow. If anybody, anyone listening has any tips on, I don't know, moving house because I know someone called Dilly. I knew her before she went on the TV show with Stacey Solomon, Sort Your Life Out. So if anyone watches that show, Dilly's my friend. And Dilly helped me move flats when I lived in London and then move house before she had a whole business about organisation. I think she's called that D-cutter dollies. but maybe Ella you need to get organisation tips I don't know how organised are you I kind of thrive in organising toys in boxes and that sort of love it I really every week I come back here to show quite how fun I am but no gosh all tips and you know it's a big thing it's a big change for our family and moving schools and things like that so yeah lots of lots to navigate but we are we are so excited.

7:51And hang on, you went to see a West End show and it was one I needed to see and we can't not bring it up. How was Hercules? Yes. So I took my family to the new Hercules musical with my brother as well. He's like Hercules is number one fan on the weekend. And it was so fun. And I had actually gone to school with Hercules himself. And my kids just give me so many brownie points they all think I'm so cool and keep telling everyone my mommy went to school with Hercules which doesn't you've been promoted from Oompa Loompa number four to Hercules it's bestie yeah when we were prepping for the live show I said to Rick who's like a you know feels comfortable on the stage as you know as a part of her career I said the last time I was on stage I was Oompa Loompa number four and that was about nine years old and I retired after that anyway Ella fantastic Any recommendations?

8:46So go see Hercules. Okay. So I told you two weeks in a row I had no racks, which is poor form. Today, guys, I have two really stellar ones and I'm proud of these. The first one is Marie knows I listen religiously to a pop culture podcast called Shameless. And it's great. It's two Australian girls. I really like it. But they recommended this other podcast, which I went to listen to this week. I was so gripped and it's called How I Became a brainwashed cult bride and it's on an Australian show called Conversations and it's all about how it's an interview with this woman called Liz Cameron who when she was 18 years old was indoctrinated into this cult and she just details the her experience of how they indoctrinated her and the emotional experience of it and it is so gripping I cannot tell you so I'll link it in the show notes but how I became a brainwashed cult bride you will not be able to press pause on it it's so great and another thing I saw from an influencer I follow on Instagram was a Korean exfoliating mitt it's like 10 pounds or something but it's oh my goodness me in the shower again I will link that I've never felt so smooth you know so smooth in summer you always have crocodile well I always have crocodile skin you know when your skin gets dry no my ankles I get it all the time exactly best thing ever so we we've just laughing because we've gone from hercules to cold bride to an exfoliating mint i know we're doing a little bit of everything on the show tonight and then we're going to dive into the government's uh obesity strategy so we kind of go hi we go live we go all around we go everywhere especially when we're recording in the evening guys that's all i can say i'm trying to think i don't have any this week ella i will say i think next year everyone should plant fruit and veg because my berry patches I mean this heat wave has caused strawberries in abundance and raspberries oh wow I have to say that's all I have to say well we've got some more on strawberries later on so we will pick up on that

10:53let's get into the health headlines that matter and if you're new to the show this is the section where every week Rhi and I scour the news the media cycle and we look at what are the biggest health stories, making news that you guys would be wondering what is going on here. So, Rhi, what have we got? I think we have a pickup first, right, from something from last week. We do. It's the government's, the Better Health Rewards Programme. It was everywhere this week. Loads of people talking about it. I actually turned down a TV debate about it. I don't like these debates against these guys that, you know, with very, very, very opposing views.

11:31So sometimes I just say no to these things, but we can discuss it here. And I have a lot to say about it. So there was an aim to lift approximately 340 ,000 children and 2 million adults out of obesity. And obesity related illnesses currently cost the NHS over 6 billion a year. So this is only going to go up if you think about broader societal costs reaching around 98 billion. So that's nearly 4 % of UK GDP. And when considering lost productivity and social care, it's just so big. And in a decade 64 % of adults in England are now overweight or obese and by primary age Ella that's 22 % of kids especially in deprived areas.

12:12Yeah the rates are you know really shocking and again as always like just to highlight this isn't an individual blame game by any means it's just to illustrate obviously what an enormous challenge this is for our society for NHS for our government which is why there's so much in the news at the moment that government are rolling out a whole host of measures and starting to announce what they want to do to start to really turn around our collective health so this is basically them finally launching a big push on healthy eating and Ria I'm really interested I desperately wanted to whatsapp you and say what do you think about this but I'm saving it for the show what do you think I've got such mixed feelings I want to be really positive about it because it is a step in the right direction, but I don't actually think it's the right one.

13:01And I'll get into it. So basically, it's a 10 year partnership with retailers and food companies. So they're serious and it is really good. It shows really good intention that they're aiming to reduce obesity by nudging people towards healthier food choices. So that's good. And obviously, there'll be tweaking recipes and redesigning store layouts and encouraging promotions on healthier products, which is what I've always wanted. but this is the big caveat and I think you'll agree with me here. They're saying that the biggest outcome of this push is their aim to reduce just 50 calories a day from the average shopping basket.

13:37So this is when I desperately wanted to ring you or WhatsApp you and say what on earth is this? Because I think to be frank from where I sit and you're speaking really candidly I thought it was so disappointing. You know when you look at the stark reality to your point that over the past decade now we're at a point where 64 % of adults in the UK are classed as overweight or obese. We've got a cost to society as a total of about 98 billion as it stands. And that's only rising at the moment. It feels like we've got to do so much more than cut 50 calories. And obviously, as we've talked about so many times on here, calories don't count for everything.

14:14And solely cutting 50 calories, A, feels like it's really hard to believe that it's going to shift the dial when the dial really needs a huge amount of shifting. And second of all, just cutting 50 ultra processed calories doesn't really improve anyone's health. And also those 50 calories, it could be the difference between having a Cadbury's chocolate bar and the thinner one, the Cadbury's light chocolate bar. That's probably a 50 calorie difference, maybe more. It doesn't mean the chocolate bar is a healthy choice. It's still not helping consumers get the goodness in you know we discuss when we talk about UPF salt processed foods we talk about the fact that fiber rates have never been lower like we discussed last week we're over consuming sugar we're over consuming salt always other factors in our diet and yet the nudges on numbers again which says nothing about our diet quality and helping people to eat better but if we are focusing on numbers it feels like it needs to be higher than 50 Yeah, a professor did say, so a nutrition professor in the article that I read at the weekend said he thinks 100, no 300, he said 300 calories would be perhaps more effective.

15:24And I completely agree with them because, yeah, 50 is negligible. And I understand why they're aiming low. I mean, hey, they might meet that target. It's so low. That might be one way that they're thinking about it. But I just don't understand. Calories do not equate to health. And then the reason I turned down that debate, Ella, was because there's the argument with the nanny state. It always comes back to nanny state whenever there's a new it's been happening for years since I've been a nutritionist anyway. Whenever a new health measure comes in, I'm always asked to comment. What do you think about nanny state?

16:00People want to be told what to do. Well, actually, I think they do now. There's so much research. I was speaking to Dolly Van Tilken, who is one of the Dr. Van Tilken brothers, you know, their wife. And she does so much positive work for children in this country and nutrition. And she campaigns for all of that. And I've been speaking to loads of my colleagues about it. And, yeah, we just don't think it's OK. You've got charities like Bite Back 30 that actively say teenagers in this country are fed up. They want a future where all these changes are implemented and it's not happening. yeah i have to say i found it i think if you're going to intervene we should be intervening to a point that makes a tangible meaningful difference and it's just really frustrating on that we'll go into a little bit more about what's happening and and i think the other thing to say is obviously we've got listeners all around the world and this is very much a reflection specifically on the uk but obviously particularly when you look to the us for example the health challenges are very very similar, you know, so much of the Western world.

17:02And we're really mirroring each other with these challenges. And it's just unsustainable for a public health system to be continuously for these numbers to keep growing. And so we do have a collective responsibility as far as I personally see it to make a difference. And it just, it feels like... It feels half-hearted. But, you know, we're not there building the actual policies. And I'm sure there's so much red tape there must be it must be really difficult but I don't want to give them excuses because I also do not think 50 calories is going to make a huge difference so let us know what you guys think very very curious I'm also be very interested to see how it's actually implemented and what does it actually look like because I find it very hard to visualize you know it's like they brought in the high fat sugar salt legislation moving sweets and things like that away from the tills but now you can just find them in aisles with more marketing around them to make them more obvious and they're only two meters away and it's made almost no difference whatsoever and the health halo products are now there instead the ones with the special marketing that are still equally upf and full of sugar but they appear to be healthier well no it's swapping sugar for upfs or artificial sugars and so you're essentially just moving the problem around i mean i will tell you that we when this legislation came in we developed a product which was a trail mix that could be a sit perfectly at tail point love we sold zero packets like fully i love trail mix but we're not cool is that why like obviously some things we've launched have been bigger successes than others we sold nothing came out market before you could even blink and it had a huge huge distribution at till point across thousands of stores in the UK.

18:49And it was just really interesting to me. It was like, just not what consumers are looking for. At least your energy balls do well. At least they're eating that. Oh yeah, no, there's lots of other stuff that's flying, but I always just thought it was really interesting anyway. Okay. So we have a second pickup then again this week, which was cooking oils. Obviously last week's listener question was on ghee and from ghee, we kind of transitioned into cooking oils, but a lot of you were asking more questions about it. And then coincidentally, Rhi was doing a piece in the Sunday Times about what to cook with.

19:20So Rhi, give us again, your kind of lowdown from your article. I know. It feels like a really, really busy time. It's the same nutrition features that are kind of coming around on repeat at the moment. I think it's almost like we bust the myths that are popping up online. And then other people come out really strongly in the other camp, the pseudoscience gets stronger, then we have to do it again. So people just want to know what to cook with, Ella. You know, what should I be cooking with at home? And as you know, I'm a huge extra virgin olive oil fan. I am a huge fan. But that when I was looking at it in more depth, actually, it's purely because it's the most researched oil in the world.

19:57I mean, but when you think about it, it's like the gold standard. We call it liquid gold. It's got all those healthy monounsaturated fatty acids, which are really good. They help us lower that what we call bad cholesterol, low density lipoproteins, and it's packed with polyphenols and that they're the antioxidants that protect our body. But that is very similar olive oil. And I'm sure we're going to get comments when I say this, but it's got a really similar profile to rapeseed oil. Reece Faye's face when she says that. I know, isn't it weird that you have to apologise for that? But in its stable and medium heat, what does that actually mean for people at home?

20:33Yeah, you don't want to overheat any oil. Its properties change. Things, I don't know if you remember at school this is years ago for everybody had to do denaturing of enzymes or you know if you overheat something you burn it and then it becomes bad for you or rancid and basically they're called smoke points in oils and that's why I don't really cook a lot with certain oils because some oils can't be heated up in the same way as others it's why if you go to a chip shop in the UK you won't see extra virgin olive oil being heated in a deep fat fryer because it can't go above a certain point and like avocado oil is a good example it's got a higher smoke point than olive oil of about 270 degrees which is good for high heat cooking but the problem is it might actually be better served cold for some people because then it retains more of the antioxidants so i think we're just overthinking oil in general if i'm being honest and what about olive oil when you're just quickly pan frying something or you're roasting your veg how does it sit there that's perfectly fine as well and actually um there's been a lot of research on when you put olive oil in an oven and roast because the antioxidant protective properties in the oil protect it from forming anything that could be harmful in your body but one thing about olive oil is how you store it is almost more important than how you cook it it has to be in that dark glass bottle.

21:58It cannot go rancid. You cannot have it exposed to lots of light and heating up very slowly over a period of time. And then Ella and I obviously have a thing about plastic or a concern, as many people do. But olive oil is so expensive. And again, I'm not paid by oil companies, everyone. I think whenever I raise this point, I have to say that because people think I am. But no, rapeseed oil is more affordable at the moment and is equally really good to roast with and cook with and contains that monounsaturated fatty acid. Yeah, so actually when you're just like pan frying some veg sort of thing, rapeseed oil is as good a choice as olive oil, which is so good to know.

22:39Higher heats, avocado oil can be really good. And then last one, coconut oil, really, because I feel like that had a moment that it felt out of fashion, I would say. Do you remember when people were eating it off the spoon? yes yeah there was a book that came out i'm actually not going to say it because i don't want to draw attention to it it's actually really toxic of diet culture the more i think about it it was saying suppress your appetite by having if you get a craving just have a spoonful of coconut oil wow we had so many people in the clinic at that point in time taking spoons of coconut oil like where have you got this from and then it was this very famous book at the time so it's really high in saturated fat guys it doesn't have any of those heart healthy properties it doesn't make it a bad oil to cook with i use coconut oil sometimes it's actually really good for so many things for skin and it's really versatile and delicious in a curry for example oh my gosh so good in curry in desserts as well when you want to do things that also don't need cooking and you just want to put keep them cold and because they really solidify because of the saturated fat content it's solid at room temperature whereas you don't have that amount of saturates in olive oil and it's liquid at room temperature in the jar.

23:50So it's a good way of thinking, this is very layman's terms, but if you don't want to clog your arteries, really limit the amount of saturated fat, because that's basically what it's going to do. That's a very simple way of looking at it. It's a good way of remembering it. Butter and coconut oil are full of saturated fat, but they've got some nice lauric acid and antibacterial properties to it, potentially antimicrobial, but I'd limit it. and then your final note in in the notes today is that just reminded people not to be reusing that oil which i think is a really helpful one can you just give us again a 101 and why we don't want to do that yeah no you don't want to break them down into aldehydes because those are the harmful properties always discard oil once it's been cooked with and my husband's a culprit to this he'll get one of those the frying pans and you see it left in there he goes oh no i'm just going to cook something else with that I'm like no you wash that off you do not reheat oil you just don't want to be creating anything that could potentially be like a free radical in your body I would much prefer you to just use another bit I know it's expensive though it's such a nightmare how everything's so expensive these days Ella and not all olive oil is the same I could go on forever this is meant to be a pickup olive oil it's a big discussion okay but I think it's really helpful to clear up that actually in terms of smoke points and worrying about that olive oil and rapeseed oil thumbs up for pan frying and roasting in a day-to-day way.

25:15And cold pressed is really gold standard. If you go for cold pressed, you know that it's been processed in a decent way and that will retain more nutrition within it as well. But I realise I'm asking you to spend a lot more. If you're going to buy one thing in your shopping basket that costs a lot, it probably would be extra virgin olive oil. Great recommendation there.

25:36it is so important to me that my home feels like a calm and cozy sanctuary from the chaos of the world i found that beyond decorating sensory things like warm smells and soft textures make the biggest impact for that and especially as it cools down outside i'm looking for the best ways to snuggle up on my couch i recently moved and one of the very first things i added to my new living room was my bubble cuddle blanket from cozy earth it's a faux fur material that is so incredibly soft and has this cool bubble design that makes it look and feel very plush. It's a mid-weight construction so I've honestly decided against getting a weighted blanket because it's not too heavy but you still get that feeling of security when you lie under it.

26:18My roommate has said it's her new favorite blanket and we've been keeping it on the couch at all times instead of the blanket basket with the rest of our options. I've also been loving my bamboo sheets from Cozy Earth. The temperature regulating capabilities were great for the summer and now that it's getting a little cooler at night, I'm just really appreciating the softness of the sheets and pillowcases. It's like I'm slipping into a cloud every night. Plus, you can try them risk-free with Cozy Earth's 100-night sleep trial. If you don't love them, you just return them hassle-free, but believe me, you're going to be hooked after the first night.

26:48So if you're looking to make your home a little more cozy this fall, head to CozyEarth.com and use my code SCOOP for 20 % off. That's CozyEarth.com code SCOOP. And if you get a post-purchase survey, make sure you let them know you heard about Cozy Earth right here. Because home isn't just where you live, it's how you feel. So let's go home with Cozy Earth. At Sierra, discover top workout gear at incredible prices, which might lead to another discovery. Your headphones haven't been connected this whole time. Awkward. Discover top brands at unexpectedly low prices. Sierra, let's get moving. Okay, so our first technical headline for this week is, are weight loss jabs changing the way we shop.

27:31This was such an interesting article, kind of picked up across the board, to be honest, last week. But we took some data from particularly a Telegraph article, and it was a brand new piece of research from a place called Kantar. They produce loads and loads of the data, particularly in the way that we operate as consumers in this country. And what it showed, which is so interesting, is that the rise of weight loss injections like Wegevee, Manjaro, Zempik, is now changing supermarket baskets in the UK, which is absolutely shocking. And I don't know, I didn't expect to see that yet. And as they become more mainstream, 4 % of households are now using these, which is again, higher than I thought it would be, which is around 1.5 million people.

28:17Although some estimates like the sun, for example, had it over 2 million, but I think 1.5 is the most credible figure at the moment based on NHS and private data. It blows my mind, Ella. I mean, you know more about this than me when you look at figures and stats with, you know, retails and consumers and how it's shaping them. And I remember when we had this discussion when it first came out, but GPs in England now basically were given the go ahead to start prescribing Monjara and open up access to thousands of people because it's becoming free, isn't it? And the NHS expects to prescribe the drug to around 220 ,000 people over the next three years.

28:55But privately, it's the biggest dominating drug, Ella. It holds over 70 % of the market. Yeah, it's funny, isn't it? Because people always use the word as NPIC to refer to this conversation, this category. But actually, as you said, Manjaro is actually dominating. And that's what the NHS are going to be using. Although again, lots of people are saying 220 ,000 people, that's nowhere near enough. When you've got millions of people struggling, why isn't it becoming more widely available, which is a very interesting question in and of itself. But basically what this data showed is for the first time in forever, we have had a year-on-year decline in grocery volumes, which may not sound like the most exciting thing.

29:37But what it means is that we are spending less and we are buying less food. And this has been accredited to the a Zempic family, although as we know, as we just said, it's Manjaro mostly having that impact. So this isn't the cost of living, this isn't economic, but this is what people are accrediting the GLP-1 drugs to doing, which is absolutely, to me as someone in the kind of food industry, I am really shocked. And I'm almost shocked that people aren't reacting fast enough to this, because I think it looks like it's going to have a huge impact on the way that we operate as consumers and yeah those 50 calories that the government are trying to cut feel like you know it's kind of paling in comparison to what's happening when people are on these drugs.

30:20I know I actually think it's really promising I think it's really now I have to say I know how difficult it can be if you're on these weight loss drugs it doesn't mean you're eating healthily it can mean you become unnourished quite quickly there's so many caveats to it but all in all the fact that people that are on these JLP ones consume about 30 % fewer calories anyway I mean it's cut alcohol intake Ella by 63 % and sugary drinks by 65%. And that's for people on the drugs. Yeah, people on the drugs. Isn't that amazing to cut alcohol by 63 %? Yeah, I have to say everyone I know who's used them has definitely, it's definitely kind of waned an interest in things like alcohol.

31:01And it's not just the UK though, is it Ella? And we have to also mention that fruit cells are going up. That's amazing. I was honestly kind of, yeah, really blown away by all of this. Exactly. It's absolutely fascinating. So 27 % rise for mangoes, blueberries rising 10%. And again, I think there's a sense like total volume going through grocery down, but the demand for fresher, lighter, nutrient dense option seems to be going up. And actually there was some more data that was not about people in GLP ones, but just general UK population. And it was saying that actually there's a real desire to shift our habits.

31:42Four and five adults saying they're trying to cut back on chocolates and crisps and three quarters of adults saying they're trying to eat fewer biscuits. So again, it's just this, I don't know, I keep feeling like it's this weird world where people have this huge desire to live differently. And yet the way that the landscape is set up makes it so hard for them to actually follow through on it which feels so wrong it's really sad because yeah it's like we want to make a change it's like i said earlier with the whole nanny state proposition it's just nonsense people do want to change no one chooses to be really unhealthy and overweight it's just not a choice that many people would would want it is the landscape around us the environment the so many different things to regulate there's just so There's so much about it.

32:29But it's a trend, Ella. I mean, obviously, we're on a par with the US and the UK with our stats in general. But the US have around 8 million people now using weight loss drugs. And Walmart, the shop you mentioned before, Ella, report a slight pullback in basket sizes all the way back in 2023. Like, you know, you said before, brands are jumping on it fast. And Nestle has launched that whole range of protein-enriched pasta and pizza for people on the jabs. I don't know if I'm down with that side of it. No, people are looking at bringing out smaller portions, for example. Cocktails, you said before, didn't you, in an episode before?

33:02Yeah, I saw a trend that bars are making baby cocktails for people on it. So it is, but I think it's also, we're not here kind of glamorizing it. Like there is risk to it. There have nearly 15 ,000 adverse reactions have been reported just in the UK. Over 100 suspected deaths linked to it. Oh, goodness. So, I mean, this is not a simple thing by any means. But equally, when we are at this huge crossroads with our health, it is incredibly interesting to see to the point earlier our kind of frustration, like what the government wants to do is cut 50 calories, which feels like it's just teeny plaster on gaping hole.