AI Demos: Stable Diffusion Turbo, AI Room Decorator, AI-Driven Clothing Site, and more! | E1876

0:00people experience bar through an app yep no app no bueno seriously i'm not joking if i was in charge if i was sundar and sergey i would be so on fire about this i would create five teams yep i'd lock them up i'd say you got 10 million dollars each to build a team you could have five people at 2 million you could have three people at 3 million i don't care what it is overpay people give them bonuses and whoever makes the best one i'm gonna have all five on my phone and whichever one i use the most is the winner and we're gonna let the audience download five different versions We're going to have five Bards, Bard one through five.

0:34I know this sounds crazy. I would release Bard one through five, Bard experiments. There's five different interfaces for Bard and you get to name it, Bard something. Yeah. And then just let the audience play with it and tell you because ChatGPT's interface is elegant and simple. This Week in Startups is brought to you by nuts.com is your one-stop shop for the highest quality foods for business. They offer delicious office snacks, corporate gifts, and wholesale ingredients. Nuts.com is offering new customers a free gift with purchase and free shipping on orders of$29 or more at nuts.com slash twist.

1:12Coda is the all-in-one doc for teams. Get started for free and get a$1 ,000 startup credit at coda.io slash twist. And ketone IQ is a clean energy boost without sugar or caffeine. Get 30 % off your first subscription order of Ketone IQ at hvmn.com slash twist. All right, everybody. Welcome back to This Week in Startups. It's Madra Mondays. We're back with Sunny Madra to do AI demos. Welcome back to the program, Sandeep. Good to be back. Good to be back. It's a busy, busy day. You know, 2024. It's like the real kickoff of 2024 today. This is the day. Yeah. January 8th. January 8th. The real kickoff.

1:57not january 6th trigger warning no no we won't talk about that uh but we will talk about january 8th because everybody's back in the office or back at their virtual desktop whatever they're doing and in their email there's something about ai for sure 100 why aren't we ai-ing this why aren't we that and you know i was just on a lp call before we started this taping and i was just talking about they were asking me hey what companies are you really excited about and i mentioned two companies uh that i'm super excited about can we get one of the can we get a clip can we can you tell us a little well i mean podcast ai uh is one and you can see that at this week in startups.com and podcastai.com and they're doing what our producers do they transcribe the episode they identify the speakers they generate chapters they do descriptions titles tags all of that stuff in seconds and then uh they're going to allow you uh in some new features to make clips right uh automatically So, you know, when you put up an episode, you know, you wait for a transcript, you wait for the chapter titles, this is all just done now with AI.

3:03So it saves about, you know, doing a transcript in the old days, that would be, you know, hours and hours of work per hour, you know, maybe 10 hours to one if you were doing like a high quality transcript. yep uh then you know i say i got better you know figuring out who the speakers are you know all of that like very tight making sure that names are correct all that stuff um and doing tags and stuff like that suggesting titles suggesting descriptions all that is done now uh in seconds and i'd say it saves 10 to 30 hours per podcast episode yeah uh for um And I don't know if you saw this, but Duolingo cut 10 % of its contractors as it uses more AI to create content.

3:48So it's all related. Yes, yes. Anything that is information work can be done by a large language model quicker. And the same thing with illustrations. And conversely, you know, I've been looking at startups and I was wondering about photography, stock photography and other things the other day. and i was like is there going to be a stock photography business in the future where you license a photo and pay for it or why wouldn't you just go and create a photo to your spec with a prompt and if i'm doing illustrations that way for my blog post now i used to go to 500 pixels or creative comments to try to get an image to put as a header image or use a funny gif but you know you you want to respect copyright and all that stuff and now yeah will there be a will there be a photography industry i don't know like getting a headshot done really high end you know kind of um like you know you'll have to really like it'll become even more expensive yeah then we have this other company in malengo um and what they do is really interesting uh again this is like one of these wild companies but they went through our accelerator um and you can take um an item like a hoodie and you can't see this on their website their their builder is not public you have to sign up etc but what they do is let's say you were an artist you want to have merch let's say we want to do merch for you know madra monday and this weekend startups oh wow you go on here you use ai you describe what you want and you say hey put sunny and jason's photos on this you upload and it makes them and then it does a short run of 50 of them but it handles all the back end sourcing yeah you are the world's greatest moderator because uh we are going to demo another one of these today ah great so here you can like the world's greatest angel investor apparently because you know we're trying we're trying not all of us can be billy but shout out to billy uh true true world's greatest but unknown and so every startup i'm looking at it's either is this startup going to be killed by ai or is it going to kill it using ai is it going to get killed or is it going to kill it and you know i was looking at sdrs sales development reps and getting leads and i have startups in the portfolio that help people do that and then i have startups pitching me and i'm like wow new companies pitching me killing old companies it's kind of wild you know like all at the same time and i it's reminiscent i don't know if i think you had the same experience when you were running um what was your dev shop extreme labs extreme labs in canada you had three or four hundred developers in canada i believe yep yep i mean this is exactly what happened with mobile correct it is but there's one major difference this time and i've never seen this in my career um competition is across every facet of technology you can be competing against hyperscalers who are creating AI, you know, obviously they have the building blocks for AI and then they're building on top of that.

6:53So hyperscalers are like GCP, AWS, Azure. You can also, you also have the incumbents who are creating AI features into their applications as services, and then all the startups. And so everyone is in the arena together right now. And we've never seen that before. And so in mobile, that wasn't the case because, you know people didn't really believe in it and it was easy for startups to kind of get into the game there we saw a lot of that take off so that's that's one thing i'll say is really different this time around and i don't know if you saw breaking news open ai responded i think you may have shared in our group chat open ai responded to the new york times lawsuit and it's i don't want to say explosive but they're pretty much saying uh training data is fair use which is completely I think a losing case, but you know, I understand they have to take that.

7:43It's a stance. They've come and taken, they've taken that stance and we got to give them credit for that. Right. Yeah. For communicating. Yeah. That's awesome. At least, you know, that's what we're going to see this year. Listen, in business, the tiny details, they really matter. And if you want to close a customer or you want to boost employee morale at your company, a great way to do that is by sending some delightful snacks. Gifting is back. Everybody loves to get a gift, especially in this remote era. And nuts.com is basically the business person's version of the Willy Wonka chocolate factory, except they have so much more than just chocolate.

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10:46And so maybe you're not quite sure what you want to do with your room. And, you know, they have all these styles here that I'm clicking through for those that are listening. And so you can do rustic, art deco, coastal, contemporary. And, you know, what I think this is like, this is the step before you're starting to put the furniture in. It's like, hey, how do I want this room to look? And what do you think it would look like in these various styles? And I picked these two dramatically different ones. you know obviously bohemian and and scandinavian are the opposite ends one is sparse and one is colorful playful yeah eclectic exactly and yeah you know you you could do ayahuasca in here or something and it'd be fine um it looks like you could do some kind of a ceremony sitting on the floor there and then the other one scandinavian looks like you could play scrabble sitting on the floor uh or some other drink tea yeah both would be drinking tea what's great about this is you know you think about information jobs uh and information arbitrage what does a designer do at their core they have information what is the information they contain what is the secret to their consulting gig where they get to charge you know a designer is 100 200 300 per hour oh yeah yeah and some of them charge 10 on top of whatever they buy for you so purchases yeah so if you are an affluent person redesigning a you know a million dollar multi-million dollar home You know, you could be looking at somebody spending 200 hours at$200 an hour.

12:14You know, this is not insignificant money for a base fee. And then if they buy, you know,$300 ,000,$400 ,000 for the furniture, another 30 or 40 grand, you can be in for 100 ,000 in design fees. Here, the knowledge that an interior designer has is what are the styles? What is the lexicon? What is the language? and what this did for us is it taught us this is bohemian this is scandinavian this is you know shabby chic i've heard that this is french country i've heard that term before but i don't know what it is and what would be great is and that's glam i know i've heard that too so the fact that it's teaching you and starting you on second and third base i see this also happening with what's another information arbitrage, high paid career or job, being a lawyer or a doctor.

13:06And so here being a doctor, you know, I'm going to use AI to get me to second or third base, to get me to the 20-yard line, get me into the red zone, and then I'll use the expert for the red zone. So in this case, I would come to my designer and say, I know I want shabby chic. I know I want to spend this amount. I took my room. I tried these other ones out. It didn't feel right. You know, bohemian, not quite right. Scandinavian, hey, that's kind of what I'm thinking about. right so if it was a 200 hour job at you know all in with the fees and everything 300 that's 60 000 in fees and i know this sounds like a crazy number but this is what you know upper middle class to affluent people pay uh to design a home and make it look really nice now you're like you know what instead of 300 hours and 60 000 i think i need 30 hours and six thousand dollars i need 10 percent yeah um now does this match you with places to buy it yet no uh right now it's just a service that's doing uh the design and so and it's it's very hot off the presses like i said you can't even buy credits like i give it a b i give it a b um it's b it could be better b for better it's not a b minus it's not a c obviously it's a b because it shows this amazing potential and for me as a b what would make it an a if when i have those photos it just said here are four different couches that match the style in this photo here's where you buy them and by the way they can then get an affiliate fee of one to five percent probably on it instead of me paying ten percent to a designer so we all save we all make more money everybody's got a more beautifully designed home yeah what did you agree yeah you know i'm kind of in the same place uh you know i'm gonna we don't do this a lot but i'm i might be as well i think it has like the bones to be something really really powerful i think you could see a lot of people spending time on this especially if you're going through a redesign of like hey let me try different things out and then they could also use ai because like you know those things that are being generated in there are probably being generated through the training data from um that was put into the image model but if if they can find similar things as well um that could be interesting too in terms of using ai to go find those things on the web so there's a lot of potential here um so it's it's early i give it a b and you know looking forward to seeing how they continue to grow out the feature set on this one yeah and you know they it's interesting with the frequently asked questions on the website i notice they're cutting you off at the pass knowing you're going to ask what happens with my uploaded images and they say they are used by the algorithm to render your room and for nothing else your data belongs to you so already we're starting to see a standard emerge your information is yours we're not going to use it to train our data and i think that'll be the gold standard now for all ai yeah you know that is something i think is going to have to become more explicit in 2024 because of you know you know what we started with the lawsuit and other things but i think there's going to be a lot of clarity like almost i don't know if it's going to be like the cookies because i find that really annoying where it's like hey you know uh so annoying i think exactly but there's going to be some form of that emerge to make it very explicit and clear that the data that you're giving the llm or ai whichever version of ai you're using is not being used for future training data we have a company called neighbor bright they came to our founder.university program where we help people learn how to build a company here's what neighbor bright does it is an ai powered inspiration for your yard so you take a picture of your front yard and here you go boom so again yeah what does a landscaper do a landscaper has information on what plants and what styles etc so you want something that's desert you want something that's rustic you want it's landscape designer you need for this yes landscape designer yeah yeah and so why not use ai for a landscape design and then bring it to a gardener and export a list of things you have to buy or connect you with the gardener yeah and this is great yeah this is really cool yeah it's a neat company you know they're doing all kinds of neat things but you know people the last thing people deal with is their front yards right or their backyards it's like the last thing people deal with and it's the perfect job for ai because you just highlight what's going on here as you can see on the screen it's looking at like a bunch of cement the curb little patches of dirt and it's like what can we do to make this better boom yeah and over time these things are gonna be like oh they've done this yeah same thing japanese uh mediterranean awesome yeah or a garden you know i want vegetables i want herbs so you kind of tell it what you want and it gets to work you could also imagine here that it connects you with a landscaper or you put you're budgeting or you say i'm willing to knock down or build retaining walls i'm willing to do some construction so i want to do something myself i want to do something with a gardener i want to do something with a landscape architect i want to do some construction here build retaining walls or flower beds so you could probably also have a scale that just says how much do you want to spend the least amount possible the most amount possible on your maintenance you want high maintenance or low maintenance i might say i want low maintenance like i don't want to have grass i want low maintenance put a lot of rocks in there and give me a bunch of cactuses and i'm done give me the lowest maintenance lowest cost right this is really you know really um inspiring and i think these tools should all be free uh to design the stuff and then have you pay when you want the upgraded services like here's my list of things to buy here's where to buy them here's uh you know a transaction with a professional so there's a lot of ways to make money from this i love the marketplace idea for these i love the um here's your shopping list idea for these and i think these will be you know you're going to have room reinvented.com neighbor bright.com all of these things um you know you'll have competition from home depot for something similar or crate and barrel so you're going to have like three or four different ways to do this you know retailers will do it ikea will do it obviously and then you have people who are best of breed who you know will let you comparison shop and that's where it gets super powerful yeah uh i think um yeah like like i said good good initial you know grade you know and let's just see it more vertically integrated into a marketplace could be really powerful yeah all right great first demo let's keep moving when you're in the startup business you should always be looking for a performance edge there are simple ways to do this like getting better sleep we all know that but let me tell you about a little hack that elite athletes and U.S.

19:52military members use. It's called Ketone IQ. A bunch of the quantified self people like Andrew Huberman have been talking about the benefits of ketones recently, and Ketone IQ is a ketone shot that was developed through a contract with DARPA to make American soldiers sharper. You can think of ketones as nature's brain fuel. They have a bunch of proven health benefits like improved focus and weight loss, and Ketone IQ is a clean energy boost with no sugar and no caffeine. I have been on it for a couple of months now, and my energy level has gone up, up, up, and my focus as well. I love taking these shots.

20:27I take it in the morning before I work out. I take it when I'm skiing, and man, it makes you feel like a superhero. So here's the call to action. Get 30 % off your first subscription to Ketone IQ at hvmn.com slash twist. That's hvmn.com slash twist for 30 % off. Or you can easily find ketone-iq at your local Sprouts market. Comes in little bottles and you just take this little shot. Boom, you're off to the races. So next one, you know, this comes up quite often. People want to take a photo of themselves and they want to put it into like a scenario. Yes. And so this is, again, just a model that it's not available for commercial use, but like we can more sort of like showing the art of the possible and how quickly this is going.

21:15This is on hugging spaces. You did a model called IP adapter face ID plus demo. Yeah, exactly. And basically what you do is you give it your image, you tell it what you want it to do, you know, the style you want it in. And so in this particular case, I took an older photo of Jcom and newer one as well. I'll show you both. and I basically said hiking in Tahoe because I know you love that and basically it gives us you know a few great shots of J-Cal a little bit stylized but like you know you can imagine again yeah but you can imagine going into you know what you're talking about clip art and you're saying like um where does that go the effort to go and get a bunch of shots done like this and a bunch of different apparel and things like that'd be very difficult and so it's just becoming simpler and simpler and easier and easier and here you know i took the same model this one it actually didn't do as good of a job yeah it doesn't look like it does some weird things as well where it like um and this one was just a screen grab from a zoom and so in this one we said like front row at a rock concert right and um it in some ways it's like as you like playing the guitar and another one you're like you're on stage and this one you're like in the control booth because Yeah, it's kind of weird.

22:32But, you know, look, the point here that, you know, I wanted to kind of highlight is it's becoming easier and easier. This is going to be the next evolution where it's not just images that are freeform generated, but you're going to be able to do it with yourself. um there's obviously a bunch of people that are creating influencers and we showed that a couple episodes ago this would be you and if you really wanted to be an influencer and didn't want to go travel or you couldn't travel now you can be all over the world right so you could put yourself in front of the taj mahal or whatever it happens to be or let's say i give my likeness to you know a ski company raw signal or whoever because you know they know i ski and i they make me an affiliate landing page.

23:13So as a micro-influencer, they say, hey, J-Cal, look, we made you a landing page. It's you and every piece of, what is it, Heli Hansen? Is that the H-H? Yeah, the H-H. I like that ski gear. I wear Heli Hansen. Yeah, all the ski instructors use it. Yeah, they seem to make deals with all the ski mountains to put the ski instructors in it. That's where I saw it. And I was like, wow, this stuff really speaks to me. And I bought a Heli Hansen outfit. It's not cheap. It was like maybe$1 ,000 for a top and a bottom or$800 combined. It's not cheap, but it lasts for$100. 10 seasons like these things are i think indestructible yeah and now imagine heli hansen said hey jacal we'll buy five ads on your pod but we also want to make this landing page for you so when you go to heli hansen.com slash jason okay it's going to have you in all the images and so people are making these kind of landing pages for podcast hosts right now really you go to yeah if we had like a you know whatever slash startups they might put as seen on and it's like slash jason or slash startups for this week in startups or slash quiz they'll put my image in a banner image or they'll put tim ferris's or joe rogan or whoever's and say i've seen on the joe rogan page here's you know uh element or ag you know athletic greens and they'll just make like a landing page and they found when they put the podcast host on the page it increased conversion now imagine you get the permission for me which i would be totally fine with yeah just show jacal wearing every different outfit it's kind of silly it's kind of fun but yeah they would never like you're saying pay for that that makes no sense to go have me in hokkaido and court trevel and alta and you know lake jahoe all around the world skiing hella skiing but they're close to being able to just show pictures of me and maybe it increases conversion and uh yeah amazing i love it i give this one uh it's not very good it's like a c plus right now because it's not it doesn't have the fidelity yet the potential is there but the fidelity is not so i give c plus yeah i think it's like it and look this is going to iterate quickly i think i put this in under 90 days it will be perfect the fact that you know because we just look at how quickly the models went from you know like these distorted generations to when we did the influencer right and so um and you can already take that and put it through like magnifique which is one of the things that we used a couple weeks ago and make it look a lot better so i think in under 90 days we'll see a better one but i think the real inspiration is for folks that are e-commerce using that in in the capacity that you talked about and maybe even creating a marketplace for that where you can make your likeness available and people can take it and go and do that i think that would be pretty interesting so so it's called face id uh and uh you know there's a website hugging face and other ones where you can find this kind of stuff so if you did models yep you find these models face id space hugging face in google you'll go to the landing page for it um one of the things that we'll do this year jason is we'll create like a notion where we'll drop all the links because a number of people have asked me um hey because you know we do these and they got to go try to find them either in the youtube and we don't always get them in there so we'll do a better job this year of sharing the links um yeah if you go to this week in startups.com slash ai it'll take you to a youtube playlist of all of our ai shorts and the full episode so this we can start up.com slash ai and let's make a notion page as well in fact yes we should probably have slash ai go to a notion page that links to yes yeah the playlist and has each of these so let's make a note of yeah yeah we do that super notion page it's gotta be easier appreciate that okay what was yours for the last one you gave it a c for face id oh face id yeah you know i'm kind of c like i i think they could have done a bit of a better job they got to make it commercial as well yes okay on that one okay okay next demo where we're just cruising through these today so this is called pick site and so what you do here is a generative ai custom order close right and so very very similar to and so you know just for sake of the speed and demo i did our favorite bulldog jedi and t-shirt and basically get it on there and it allows you to do it in a couple more styles where you could have the whole t-shirt you can see that over here you can do it as the entire t-shirt or hoodie or you can do it just as like a print hit it add to cart buy now done and do end integration i thought this was really good super disruptive to i think the t-shirt space creativity people wanting to you to show their individuality amazing yes you can very quickly make yourself a t-shirt and there was i mean and who knows the quality of this this is just kind of like throwing up an image on a t-shirt it's kind of basic it's not super thoughtful but it's quick and easy which is also good there was teespring i think was the company that did a lot of this and then there was one that came out of y comedy that became a billion dollar t-shirt company and then wow went out of business i remember everybody telling me like this is going to change the world it was worth billions it became a unicorn and then i think it went down to zero it may have been t-spring um and it was back in 2013 it was like the buzziest startup yeah i think it was t-spring but i remember getting pitched on and their valuations were always like 10 times reality um t-spring seems to exist but maybe they sold it or something uh okay pick site i give it a c minus it's super basic it's not super inspiring but it does show potential um you know as i showed with melingo uh earlier the one we've invested in melingo m-e-l-e-n-g-o.com is like for an actual designer making a range of you know got it so it's not for the individual like it would be somebody a little more i would say pro or semi-pro whereas this is consumer so this is a consumer version of teespring make a quick t-shirt for a birthday party or a one-off malango is i'm creating a boutique or i'm creating a merch store for this week oh that's really cool i like that yeah so like and i'm gonna order 50 at a time minimum and i'm gonna you know like these short run i think you can basically with this compete with somebody like um you know kanye west yay oh yeah this is like the whole end to end so this is much more okay pick the fabric pick which you want the factories in the u.s you want the factories in malaysia you want the factory in india where do you want the factory yeah all that kind of stuff you know which fabric do you want what quality you know what price yada yada so if you wanted to go up against spanks if you wanted to go up against yeezy if you wanted to go up against like some known brand this is how you do it malango but the other one pick site it was it called yeah pick site yeah yeah pick site seems like a really cool one if you wanted to make t-shirts for your bachelor party t-shirts for or socks like i don't want to say gag gifts but you know for an off-site you know you're making 10 for an off-site two different purposes right two different purposes yeah two different use cases uh so i give it a c i'll just give it a straight c i don't know minus is too negative i'm gonna say um and i could see it getting better and better um yeah yeah look to me you know we said this earlier like the sites that are making t-shirts are going to get here quickly so the differentiation has to come in the way that malingo or other people are thinking about it is can't you know if you already have a t-shirt printing business and you already have that um logistics and back end figured out then to add a you know ai generator image generator to it it's you know less than 100 the question here for pick site is there are t-shirt places where you can upload an image would it be better to use dolly stable diffusion you know pick your uh image generator and then export it and then upload it yeah to a uh you know a cafe press or whatever uh teespring or would it be better to use pixite and i think it's probably better to use those best of breed image generators right now so you're right you have to build something more defensible as a startup pixite is a proof of concept great malingo.com has a more fully baked business better.

31:23So I'll give Pixi to see. Yeah, I kind of give them, I'm going to give them like a B minus. I think they're, you know, they're, it's hard to kind of build that end to end. It's not easy to create something where you can order something, but I do think let's look for some differentiation there. All right, listen, I got a lot on my plate. You got a couple of podcasts I have to work on. I got founded university. I got my launch accelerator. There's a lot going on, but I'm able to manage it all with amazing software from Coda. Coda is the all in one platform that combines the best of documents, spreadsheets, and apps.

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32:20And this sends automatic reminders to our founders. Hey, founder, send us your weekly update. Then we track the week over week growth and we generate beautiful charts. So if we see growth, we can reach out to that founder and invest. It's all done through Coda. We're automating everything. We're keeping everything in Coda. We don't want to lose any data. The product market fit and the product velocity at Coda is unbelievable. And you can get started with Coda for free right now. They'll even give your startup$1 ,000 in credit at coda.io slash twist. That's a special limited time offer for startups.

32:50So get it now. And that means you can begin planning and doing all this work for free coda.io slash twist and get that$1 ,000 credit can't beat that price. I love the team at coda really fantastic team over there. And I know you're gonna love coda too. All right, we're gonna get into it like a category of demos here, which is things that are taking on kind of like the Photoshop stack, plus generative AI. And so So I'm going to start with this, you know, so ClipDop is, we've touched on this a few times, and they have a whole bunch of tools here that can do, like, you know, everything from, like, generation, face swapping, like we've shown, remove backgrounds, cleanup.

33:33In particular, I'm just going to focus on one of their tools today, which is called XDXL Turbo. So I can say, I'm just going to use a, you know, Jedi Bulldog. And what you'll see is, real time, it's generating it. Oh, wow. And then I can say fighting a Sith Lord. Wow. Right. Whoa. That's fast. Yeah. And so, you know. It's not accurate, but it's fast. But yeah. And look, you can kind of, you can, you can have it kind of keep regenerating, right. You know, on a platform or something. Right. And so that one got really messed up there. Well, there's a platform. Paid arms. Yeah. Yeah. Yeah. And so maybe we could let it kind of redo it.

34:16There he goes. That's still not right. So what's unique about this is that as you're doing the sentence, it's making the images. Now, in order to do this, you have to open up, correct me if I'm wrong, a pipe, an instance with a very high powered backend computer. Correct. And so while we're doing this, this uses a lot more CPU than putting in a query, hitting enter and waiting. Correct. Yes. And queuing it up. Correct. A hundred percent. And so, well, and you need to get the model to be faster, need the hardware to be faster. You need the software that's wrapped around all that to be optimized.

34:51But what, you know, what we're going to see here is in 2023, we got used to this notion of type something and generate slowly or like type something and wait 30, 90 seconds for it to be, you know, an image to come out. Now, if you want to do that, like rapid prototyping, it's here for us. Right. And so in a car. Right. And so you'll see it just kind of start moving faster and faster. Now you can see it's not perfect yet. Cause now we've lost the notion of Jedi bulldog. It's a bulldog in a car, but you know, for rapid iteration, I think we're starting to see that emerge now. And this is like this model.

35:29It's not as good as a sort of like, I think cutting edge models on producing exactly what the text is, but to be able to do it quickly and do it, you know, hundreds of iterations in two or three minutes, I think that's going to be powerful. So, yeah, the way to do this actually is I just I'm doing it with you live here. And so SDXL, what this does is it lets you in real time create images based on a sentence and input. So I typed in bulldog. I got a bulldog. So I'm going to say bulldog photo. And I added a word and then it changed. And then I say bulldog photo in a frame. and now it's in a frame then i say on a wall uh in a castle uh by a fireplace and as you can see it's kind of starting to nail this it's got some hallucinations obviously uh with two knights on either side and so you know yeah not exactly correct now we're pushing the limits but yeah we see where this goes yeah yeah so if you did jedi uh knight um

36:49in a city with a droid

36:58and uh fireworks you know it's it's kind of yep as you describe and make the scene more rich it kind of works so this is you know i could see this for somebody who's making a movie and making storyboards or writing a comic book on a brainstorming level but not for output so we're in still the brainstorming level here now what it's not doing is giving you other forks and i think rock was doing this where it was kind of showing you the forking or whatever yeah what i would like to do here is when you start typing jedi knight if it was auto completing or showing me this is seven things that i think could come next fighting is one you know um like what what are my other yeah you know yeah branches yeah exactly and i put in jango fat and it doesn't get jango fat i put darth vader oh no it did boom yeah and so now we've got two jango fets fighting each other so i give this now i'm gonna be a little bit generous here i'm giving this a b plus okay um it's wrong a lot but you know that's gonna get fixed right you always say that over time these things get cleaned up but the potential here and the speed at which this is working shows the promise so in one instance you might want perfection you're going to put something and the output is the title of a blog post or it's going to be in a newspaper a magazine or you know in storyboards but if we're brainstorming this is better than waiting so i think we're going to start to see the technology and the hardware catch up and this gives us a little if you just imagine this being perfect man and then of course this has no respect for copyright so i give it a b plus and then i take away the plus for the copyright infringement give it a b okay yeah um yeah like i'm i'm in b plus and i think what we're gonna start to see is um we're just there's a you know classic um you know well-known trade in silicon valley which is the faster you make something the more people start to use it right and so yes google being the example or exactly and so that's it that inner like we are there now and with this speed and people being to iterate this quickly um we're going to see a lot more people start to use these things because Because the way they were last year, and even Dolly sometimes, right?

39:23You're waiting 15, 30 seconds. To be able to do this at this pace, I think we're going to see a lot of innovation come from it. And so, to me, this is just an enabler to a bunch of new things. We've got to reach my usage cap. It's like, enough. You're killing our servers, J-CAP. Yeah, exactly. Wolverine and Professor X in a field with Magneto. Sorry, you've got to pay us something. Yeah. and you know the output of this you know like we saw with um you know the folks that let people upload stories and all that and you know we have a couple bets that we made these are going to be the enablers to some of those bets and so i'm very very excited by this i think the team has done a great job i think making it work the entire stack like you mentioned in the start is impressive so b plus for me okay here we go b and b plus very good with oil let's do another one I love the pace.

40:13I love the pace. This is, and I want to give, you know, stability and clip drop. They have a similar set of functions, but like Storia here, they've kind of created a modern Photoshop. And so for me, my use of Photoshop isn't like layers and all that kind of stuff. I just use it for basic stuff. And so we've all been generating these images and we notice that we get this like weirdo text sometimes. And so they've made this tool pretty easy. So I can click, I can take this. I have this image here that I took from one of their default images, clean up, get this brush here, just cover these things right here, click apply.

40:49And what you'll see is very quickly sort of that weirdo text will get removed. And they just make, you know, all these type of functions super easy to do here. And so here's my image. I guess I didn't get it perfectly there. But like you get the idea that all the work that's done here that, you know, if you got a meme and you want to clean it up and you know, you love the memes. And so sure, but you want to get rid of someone else's text. And so you can take this and, you know, clean it up real easily and do that here. Let's get that little bit here. And so what? Oh, I don't have enough credit.

41:26So I've done it too many times, but I think everyone gets the idea. But Storia lets you pick your model. You can use stability SDXL. You can use Dolly 3. you can lose leonardo you can use different models exactly so they're like a photoshop where they're letting you kind of pick the different models that you want to use underneath the hood yeah see i would like to have it use five different models and show me five different pieces of output in real time now i know that costs five times as much and we're you know everything is about cost right now yeah and this is slow as heck so i think that they're probably throttling this or they got a lot of usage because they don't want to have to spend a bunch of money um yeah and and like in the free tiers i think when you when you go into the pay tiers it gets a little bit better and the thing the thing that i find weird is like everyone wants to get you on like an annual subscription like i want to try these things out but like i don't want to pay you annually like to be honest i'm demoing these i just want to do no they're like 199 a year or 20 a day and you're like come on bro yeah yeah just give me like 10 bucks a month give me the divide 199 by 12 or 10 and give me 20 bucks a month let's make it easier and and let's do that and so uh some money grab and i understand i mean listen i i saw this happen with startups com.com other places they just really got into yearly pricing and then what's great about yearly pricing is increases consumption it lowers cognitive decision making and the tyranny of choice every month having to if you had to pay for amazon prime monthly it would kill you you could be like oh i didn't order anything this month but then you know in november you ordered a ton of stuff for christmas you'd be like oh this is so worth it um so you want to remove cognitive load and monthly subscriptions increase cognitively i got some more credits and basically you can see here i got rid of the bottom text this is incredible i give this b plus you know it's really getting there yeah it's a b plus the features are getting there i like this particular one where it's like you can do like the seasonal logo so you can like take a logo and you can say oh that's my usual logo make a uh i don't know let's do oh yeah make up me this is a real thing make my you know logo for amazon a christmas logo and put a santa hat on it make a thanksgiving one put a turkey on it yeah so brilliant remember you know google used to do this or i think they still do it but no one goes to google.com but like you get the idea um so yeah they've kind of got like all the little features i really like it i think it's clean and this is really disruptive you know photoshop's become quite expensive i don't know if you like subscribe their cloud i think it's 25 bucks a month 30 bucks a month for create cloud okay yeah i mean it's hundreds of dollars a year it's thousands of dollars yeah you know over five years or whatever so you know here's my little story uh just done in different ways yeah i think it's great you know what's really interesting is you at some point you'll trust ai to do this so if you were to go from i don't know hotel tonight expedia let's say a travel site and you were based in new york city yeah it would make the logo for people from new york city you know uh and then it would you know if you were from france it would put an eiffel tower there whatever you can really start to customize things people do geolocation already it kind of guesses you're in japan it gives you some accoutrement automatic for japan right and the logo yes you can imagine or like let's say you're a power user you've ordered over you order on average 10 or more items from amazon it just gives you a power user interface a power user logo well and so you can start to customize interfaces based upon uh you know the design of it the ux the experience could be done automagically automagically with ai so this one yeah i give it a plus like a hyper customization i just did uh you know like yeah it's incredible look at that i mean it's really fun actually to take our investment firms thing and then just yeah july 4th have it do this yeah it's great this is something that designers used to do uh as a job function you might yeah there you go look at christmas it wrapped the this week in startups logo in uh some presents you know this is something that a designer would do for the year it might be a three-month project at apple or google and you might have a designer or a design team work on this for a month or two and say hey let's make an editorial calendar where we make fun logos for the year now you know maybe instead of taking two months it takes two days or two hours so months to weeks to days to hours that's really where i'm looking at ai what used to take months and you can now take weeks what took weeks can take days and what took days can take hours and if you can make a double jump in that that's where you're really in a great place what do you give this storia i like storia you know i'm going to give them an a minus okay so we're just right there on the line b plus a minus love it yeah let's do one more i think you got one more.

46:10Okay. Okay. I've got one more and this is like a two part, but this is going to lead. The second part of this is going to be one of our worst grades. I I'm assuming, and I'll tell you because, you know, I think people are need to tighten things up a little bit. So basically tighten it up. Yeah. And so that's also, you know, as we're, we're, we're in 2024, we've got to commercialize. So if you've ever done anything in like motion creation to what, what you have now is you can, you can basically, um, there's a model here again, by the open motion lab where I can create these motions of, um, people doing anything.

46:49So I can say, uh, you know, person doing, uh, jumping jacks and, um, and what this will do is it will give me both a video and a, uh, like an output file that I can take into, um you know uh like a 3d file that i can take into my my tool of choice here and so why this is important is um we're entering another era in ai and so this is still generating here maybe i have to restart the page but no it's taking a while because i just did a person doing a sidekick and it's still generated okay i think we slammed the server with two queries at the same time we did yeah so it's called motion gpt and it's a model that allows you to put in a prompt by open ocean motion lab and this allows you to create a 3d model of a human doing that action so your text input and your output is a 3d model of a human doing that i'm assuming you could then export this and put it into unity and make a video game out of it or an action or do motion i guess it's kind of like motion capture using ai instead of using a motion capture suit am i correct?

48:01Something like that? Yeah, exactly. Like in the past, either you'd have to get an animator to do this, or you would have to have someone wear a suit and then you'd go create rigs and all that kind of stuff. And so now you can do it all with AI. And you can also do this text emotion like we're doing, but you can also do emotion to text. Yes. Which is kind of interesting. So I guess you can upload something doing emotion and get a description of what they just did. Correct. Fascinating as well. Yep. So this is going to be super fascinating. It's pretty rudimentary, but yeah, C plus. Okay. I'm not sure who this is for either.

48:38Let me tell you where it goes. Cause this is like a two part one, right? Because this is sort of like, so you can use this if you're creating video games and NPCs or, you know, you're, you're, you're trying to now where this really goes. And this one wasn't working earlier. So I was a little bit upset. but this is a model that was actually released by i believe alibaba what this is and we saw these at the end of last year we didn't get a chance to demo one of these i couldn't get this to work today but the idea here is you can take a person and then you can select an animation and that animation can be a video or it can be one of those uh like we were just showing before and if you bring those two things together you can not only have now a photo of jcal skiing in this echo but you could have him doing a sidekick um without ever having to him done the sidekick been there or any of those kind of things okay so this is super interesting uh so you we have motion gpt to define a motion based on a text input then you have this other model which is uh drea is it called drea moving yeah drea moving d-r-e-a moving you pick up an image of a person and then it puts them into a scenario where they're doing some movement like typically a dance you can be doing the floss dance or something what you could do here back to the stock image thing again i'm doing a campaign for heli hansen now they're putting pictures of me in different outfits then you have also me skiing in the seco or hella skiing in alaska in that outfit so you get to see me not only wearing the outfit but you get to see me skiing in the outfit or you upload your images or your images are already in your wallet of some kind and you say show me in this outfit and you get to see yourself skiing in the outfit or whatever then you send it to your friends and say hey how do i look in this or your spouse and say hey do you think i look good in this should i try this outfit on and then you don't need a stylist or you don't need a photographer to go do this photo shoot or video videographer to go do a video shoot it's incredible um so these two things are like a c motion gpt is a c and the other one's like a b for me um put them both together so i was really upset by by the maybe a c and a c then two c's yeah yeah i'm gonna give two c's because yeah yeah i'm at the same spot as you you know look this is where now we need like there's so much innovation happening it's so cutting edge but things are not starting to work or they're too slow so we need more advancement happening here and we're i think we're going to get that in the next couple of months the limitation is like what you said you know the hardware the hardware on the back end and the speed of being able to run these models and reliability and i think um you know we're said another way yep the last two years have been proof of concepts and now we want proof not a proof of concept we want the actual proof that we can then go use it in the real world so proof of concept to usable concept yeah right uh usable proof and so you know great start everybody but in 2024 the rating system is not going to allow for just proof of concept or potential generally speaking it's the year of execution we've been wow now we want to see it yeah we want to see it working we want to see the end to end you know we want to see more than just the simple idea yeah if i can't use it in the real world, then you fail.

52:04So the last two years, great, but it has to be usable. I have to say, you know, we're doing the curriculum for founding university, we had some new people on the staff. And I said, you know, go ahead and start using chat GPT, Claude, whatever Poe, models you want, but start asking questions about startup advice that you hear or questions you hear people asking, and see where it directs you. And it was amazing, you know, the corpus on the web is so good that it uncovered and people were sharing their threads from chat gpt4 and it was like oh you know here are essays from me paul graham uh fred wilson etc notable content about different concepts and you really can catch up having a discussion with chat gpt4 i feel like it's moving from now i wouldn't write the curriculum in it but when you're researching and building curriculum it can really start you on second base and pointing to you to stuff that you may have forgotten about like people forget about steve blank and eric reese now from lean startup and i think steve blank had written some books that really inspired eric reese and this is 15 20 years ago on product market fit and you know the science of startup so it's like steve blank to eric reese to raul from superhuman vora and like other folks who kind of picked up on the same advice paul graham in between there or maybe at the same time as eric reese everybody was kind of getting to the same thinking and it's really starting to work of putting that information together and getting people to outcomes right and and this education thing is i think really wild how quickly people are going to learn stuff oh my daughter uh we were sitting there and we were having chocolate i got like three different people know i like dark chocolate so they sent me a bunch of chocolate thank you to the people who sent me chocolate dandelion chocolate sent me some chocolate etc my daughter was like what's the difference between dark chocolate and milk chocolate and i said well i think it's milk and uh so then it came up and it was like yes the the amount of milk solids in chocolate determines how dark it is dark chocolate has almost none milk chocolate has a whole bunch and then it just explained it perfectly and then we started watching youtube videos so i used to go to youtube first watch a video with her to learn now i'm starting with chat gpt and then backing into youtube okay and your go-to still not bard because bard will bring those videos up but you're still not doing that you know i just happened to challenge i have the chat gpt app i don't have a bard app the board interface is garbage i'm sorry i don't mean to be too critical but the bard interface feels kind of janky and garbagey it said this already we had this thing i told samurai sergey just go steal like get johnny iver somebody make a beautiful app yeah that's elegant and simple sundar somebody clipped this and sent sundar like people experience bar through an app yep no app no bueno i don't know how i mean how many employees do you need to have to understand that people want a gorgeous ios app i'm sorry that you made android i'm sorry it's the second tier make a goddamn ios app that's beautiful period full stop and if you don't have people go steal people you have unlimited resources give people 10 million dollars a year find the five best designers in the world spend 50 million dollars making a gorgeous interface make five different interfaces for god's sake and do a bake-off for five different gorgeous interfaces for bard this is what i would do seriously i'm not joking if i was in charge if i was sundar and sergey i would be so on fire about this i would create five teams yep i'd lock them up i'd say you got 10 million dollars each to build a team you could have five people at 2 million you could have three people at 3 million i don't care what it is overpay people give them bonuses and whoever makes the best one i'm gonna have all five on my phone and whichever one i use the most is the winner and we're gonna let the audience download five different versions we're gonna have five bards bard one through five i know this sounds crazy i would at least bard one through five bard experiments you know there's five different interfaces for bard and you get to name it bard something yeah and then just let the audience play with and tell you because chat gpt's interface is elegant and simple it's clean and simple well and it's also you know we're talking about um like you know the things we were doing today but highly personalized and customized and i think you could also go down that path let people start custom like create something that's customizable with these designers so that it works for you yeah yeah i mean there's that but you you know designers understand how to make something elegant and simple you don't need it doesn't need to be rocket science you look at com you look at uber you look at doordash now those are some of those like doordash and uber are complicated interfaces but they're still elegant chat tp4 elegant you know you can say what you want about slack in year 10 it's a little convoluted at times but it's still elegant come up with an identity an elegant one and run with it make it beautiful instagram tiktok i mean some of them have gotten a little long in the tooth like instagram with a lot of different features but still pretty elegant right um and i think that's one of the nice things about starting from zero is you can make something really simple chat sheet before is very simple yeah it's like you just were clean super clean barred not clean and that everybody thinks like that the world is on desktop this is i mean you did this with extreme labs you have to be building stuff on an app mobile first and i told my dev team at inside i don't want websites anymore i said i'm forbidding you from building a website yes i only want an app spend zero cycles like oh we have to build a website i'm like why yeah no you don't just build the app i don't want to see a website anymore i only want to see an app 100 focus on app because if you let devs sitting at their desktop and designers sitting at their desktop where are they going to build they're in a browser like we are right now that's 20 or 30 percent of web traffic today what percent of traffic is i don't even know but i mean in consumer use cases it's probably less than five percent like who is ever pulling up a you know your laptop or whatever it is your desktop to open something up i mean i shop on amazon on my desktop when i'm making consider purchases okay i'm making consider purchases okay because i might have multiple windows open but i would say four out five purchases i'm in the amazon app and it's just fine the end yeah but people are on their phones more people are addicted to their phones and you know something like twitter instagram i'm sure even amazon yeah it's got to be i wonder what percentage amazon is web versus desktop versus mobile that'd be really interesting to say i think it would be amazon i think well about 55 you know like how many purchases do you just make like oh i forgot about this i just got to make that right now you go in and do that there's like a huge huge use case there let's see amazon from sem rush desktops drive 40 60 mobile and that's for amazon and i don't even know uh yeah that's november 2023 uh wow so that's pretty and uh for a website like google.com let's say worldwide number one country rank number one mobile 83.5 there you go yeah 84 google's 84 and bard doesn't have an app yeah come on yeah come on now what is youtube what do you think youtube is youtube.com is according to sem rush youtube will have a different number two website in the world wow number two website in the world wow oh my god this is incredible you're i mean this is unbelievable semrush.com what do you think this is so interesting you and i have been in this business since before the web browser existed yes i'm shocked by this number youtube traffic mobile take a guess versus desktop this is bonkers this shows you generational 85 percent just 88 percent mobile wow you did it 12 percent desktop only 12 percent of people are watching youtube on their desktop desktop but we all think people who work in the industry we just don't think like oh desktop's 50 50 or something it's not it's over people yeah we lost desktop is not the interface i wonder what notion notion the other way around notion notion that's out wow notions global rank 991 already wow that's extraordinary 108 million visits to their website holy cow let's see if you can guess this one yeah this is really interesting what is notions desktop versus their it's gotta be like 75 desktop 86 desktop the opposite yes so a business website if i went to salesforce.com yeah that's gonna be like that's gonna be in the 90s you that's completely unusable 80 percent 80 that's low i'm surprised you can't use this well i mean i think it might be people going to the salesforce website to research salesforce right there's some number of that yeah uh twitter.com let's see if they still put it under twitter.com or x twitter.com global rank yeah six worldwide i saw that recently yeah desktop versus mobile what do you think twitter.com desktop versus mobile mobile on twitter um i mean i say i don't think i think it's well i don't know if it takes into account i would say 87 % mobile.

1:01:37Wow. 83 % mobile. Yeah. Yeah. 83 % comes from mobile devices. Wow. That is crazy. Of Twitter's traffic, 68 % direct, 15 % Google, 1.6 % from YouTube. Wild. Okay. We'll see you all next time on This Week in Startups. Go to thisweekinstartups.com slash AI to see all the AI segments we've done in history. If you want to get included it in the monday rundown go to uh x.com slash twi startups and send us a tweet or you can cc at jason and at sun deep with two e's see you next time