AI DEMOS: Turning Adele into John Mayer, animating a Jedi Bulldog, AI companions and much more!  | E1867

0:00so next is uh pika this is basically prompt to video generation what i went and did was i kind of did three you can see got jcal here i've got one of your favorites which is an animated bulldog with a lightsaber and i took our influencer from last week and so you can see that my prompt was bulldog holding a lightsaber ready to strike a sith lord and so not quite perfect but oh close enough if i go here to the influencer she's now been animated and she's breathing right you can kind of see that I didn't notice it's quite subtle. So you're giving it, yeah, the picture and then it makes it do something.

0:39Correct. That is bonkers. This Week in Startups is brought to you by Squarespace. Turn your idea into a new website. Go to squarespace.com slash twist for a free trial. When you're ready to launch, use offer code twist to save 10 % off your first purchase of a website or domain. The Equinix Startup Program provides hybrid infrastructure solutions for startups, including up to$100 ,000 in credits and personalized consultations and guidance from the Equinix team. Go to equinixstartups.com to apply today. And Gusto is easy online payroll, benefits, and HR built for modern small businesses. get three months free when you run your first payroll at gusto.com slash twist all right everybody it is monday so we're gonna do our ai demos it's demo or die time with me again my bestie sandeep madra sunny people don't know like everybody assumes my besties are friedberg and sacks and other famous people who shall not be mentioned but in truth right up there with all those famous people it's my guy sandeep we go skiing together we do this pod every monday we do we'll go to vegas hit the tables we just have a good time we have a good time today aren't we we're having a great time it's been fun good year right gives us another excuse to spend time together and this is like for you know people who are listening who are entrepreneurs investors whatever you're out there in the world when you find great people spend more time with them it is an incredible recipe for making your life delightful there it is there's life tips from jay cow you can play the jingle find a great person spend more time with them sunny is a great person you can follow him at sun deep on twitter slash x x.com session deep i know where you're going with demos today okay i didn't look at the docket i like you to surprise me you know that but there was a uh pixar animation that went viral over the weekend on twitter x yeah yeah of a kind of like a pixar character or dare i say a disney one yeah that was had um let's just say in a classy way proportions that you don't often see in yeah the real world uh in other words you know jessica rabbit-esque fill in the blanks and everybody was going crazy about this so is that where we're starting i wasn't going to start there i was going to put that up at the end but we we can definitely let's just start let's give them what they want this is the most controversial thing on the internet this weekend yeah uh the video when i saw it had five million views and it was in the first day i retweeted i made a ton of jokes i'm sure my team has those queued up and ready to go explain to the audience this ai companion that went viral yeah so uh all right so i'm going to pull it up and so we can have it in the screen share as well all right so if you go to our youtube channel you go to playlist you'll find the ai demos playlist it'll have all the shorts it'll have all the full episodes you can just geek out and play it okay super helpful so what's happened over the uh weekend i guess it was at the end of last week someone um this team here created this app called dg i guess that's the way to pronounce it and what dg does is on ios or android not on mobile not on web yet it allows you to create a character and then start a relationship with that character okay and um you know what's interesting here is that they've chosen uh kind of like this what we said like cartoon or disney-esque and you can see some of the examples here where the character is getting upset and the character is reacting to what you're playing the audio yeah let's do it okay so let's let me just cue this up it was so nice talking to you today honestly i've never met anyone like you the world is harsh except you it was so nice talking to you today oh my lord honestly i mean this is like incel baiting okay well if you don't write an incel is it's involuntary involuntarily celibate term for men who don't date women i guess in a heterosexual context but anyway this is like pandering right is that actually the product is the product actually uh an avatar like that or is it just a chat bot because it looks spectacular i mean it looks like a disney movie yeah like uh you know you can see this is just an app i'm in the app store yeah and you get an avatar and you get to choose some different ones and you get to chat with them So it's exactly what you would think.

5:22And it's 17 years old and above. And I can see here in the app store, it's currently number 15 in entertainment. So this thing, they got what they wanted. There's in-app purchases. So they want to get you to pay to have a 17 plus dialogue with this. Let's call it what it is. Yeah. You know, a very romantic partner. As opposed to when you talk to ChatGPT or Claude, I don't think it allows for this kind of more adult scenario. And I don't know how adult it is, to be honest. I haven't downloaded it yet. Yeah. yeah so what do you what do you think of this in general because i i saw people making fun of it obviously they did it in a way to bait people into responding i saw a lot of women responding saying like this is terrible for society this is pandering like impossible standards whatever misogynistic and then i saw other people saying like i don't know how to talk to women like specifically guys in my in my feed when i was making fun of it i had people like literally saying well i don't know how to talk to women and this is going to give me the confidence to do so So I saw a couple of different takes on this.

6:21And what I would say is the following. I think, you know, the world is ever evolving with technology. And I do think there's this bifurcation of folks happening. And I don't know if the bifurcation will be 50-50. But I do think there is a huge segment of the world population that is lonely. And I think this allows them to have someone that they can interact with. Now there's differing views in broader society. And I think a lot of people out there pushing for population growth. Elon is at the top of that saying, have more children. Yeah, but I do think there is a real need for people are lonely and technology has made people lonely.

7:12So I think in some regards, this is a good thing for folks because, you know, today, what could what do people do that have money? They go get a therapist, they're able to go to their therapist, able to talk to their therapist and have those conversations. This lowers that bar to, you know, the kind of the level of this technology. what what how do you think about it yeah you know if you were a conspiracy theorist and putting on a tinfoil hat okay you'd be like we're there and there are people talking about this like the depopulacy you know um depopulating the planet and you know getting there to be less people on the planet let's put conspiracy theories aside no tinfoil hat here if people were lonely and you could relieve that loneliness in the moment you know that seems to me to be an okay thing to do and you could talk to your virtual companion but part of being a human is having the courage and the skill set to go talk to a human and i understand for some people that causes anxiety especially for somebody who was for two years in covid right a young person who never really learned to socialize perhaps or maybe you have an anxiety thing uh or you're introverted and it takes a lot of energy um and so we've now have this like uh easy way an off-ramp right and some people would say adult content is an off-ramp to having an adult relationship with another person some people are going to say this is a way to have a relationship with a computer that can never argue with you or you know panders to you as the video clearly does they set the video up to be like oh my god you're my king you're my yeah you know you're my everything and i'll be honest there is i saw this about 15 years ago i was in japan in akihabara which is the electronics district yep i remember people in line yeah it's a very cool place to visit and there's people online for uh the release of a new like video game and so you know i was with a couple people it was me and gadget people had hooked me up over there and we were giving me a little tour and i said what's this for and we walked to the front line and they have this like maid cafe concept where maids like dressed as french maids will serve you cake and play a video game with you and it gives you this is real world sandeep yeah you've heard of maid cafes we'll throw one up on the screen here so you can see it and the maid cafes are kind of silly and campy but they serve a purpose a person who is lonely can order a piece of cake you order a set and the set is a piece of cake a drink and then with the cake and drink one of the uh models slash characters if you think about like disneyland yeah a maid will come out and they're and they're all like you know little different genres and you know clothes etc and they will play a game with you so when we went i played like a word game or something and it's like having a friend to play a game with but they happen to be in a costume and then they all get together and dance on the thing it is not overly sexualized in any way it's kind of just a fun camping thing and then they had the line was going to this other maid cafe yeah and you can see maid cafes here on the screen and just a quick google search yeah and so they're dressed as french maids and it's kind of like anime-esque i guess okay it is not role play yeah it is it is not prostitution it is not you know any of that which you might think at first glance um it's literally like a cafe but people are dressed up it's literally like when you go to disney and there's characters around but this line was for a video game that was using ar where you take your video camera like your webcam put it on a little box and the little box was made out of paper and had a qr code on it and when you put your camera on it a little maid would pop out and then you had a stick and you would interact with her with a stick and it was like a little naughty and a little cheeky okay wow and these men were lining up to pay i think it was 60 or 70 bucks for it so long way of saying this has kind of existed in japanese society now if you look at japanese society they're in population decline you know people are not having babies there are resources in the country but young people you know and i had it happen to me two or three times that i don't really feel like it's just to bring a child into the world because of how bad everything is and so i think this there is a dark aspect to all of this that would lead somebody like the movie her etc to become more introverted to have an unrealistic expectation of what a relationship with another human is we you and i as friends could disappoint each other we can delight each other we could learn from each other and that's the thing that depending on how these are executed, you know, the proof is going to be how you execute it.

11:38So if it's executed well, and it, you know, reminds you like, hey, you know, we have this great relationship. Have you made any relationships in the real world? And I encourage you to do that. And what's stopping you? And you know, do you have places where you can learn to find friends? Have you thought about taking up a sport? Have you thought about going to a cafe? Have you thought about emailing some old friends or asking a friend from work if they want to go play a game or something? Have you thought about setting up a poker group, all that kind of stuff. So I guess the devil's in the details the way this was executed was link bait obviously um and i the founder was on twitter i think nival's an investor a bunch of other people investor yep so there was a mini controversy like why is everybody giving him a hard time and it's like well you deserve to get a hard time if you release a disney character with huge proportions and it's kind of like uh misogynistic so they knew that going in you know it was it was it was a link painting trick.

12:28Yeah. 22 million views later, it's fine. Wow. Listen, if I go to your website and it looks terrible, the design's no good, it's not responsive, I'm out. No more excuses for ugly websites, especially if you're a startup or you're a venture firm or you're representing yourself, your small business, your consultancy. Stop settling for okay or good. Go for great. Go for excellent. Go for world-class. And you know what's world-class? Squarespace. I say Squarespace, you say world-class website because that's what you're going to have. But you're not just going to get those beautiful templates. You're going to engage your audience with really amazing features.

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14:08Where do you wind up with this? And it's$12 a month, I think. It's the future. I mean, as much as we want to deny it or not, like, let's go back through the sci-fi movies of the 80s when we could predict where this is going. This is what we're going to have, right? and um it existed in lots i don't know if you've ever seen the movie like total recall sure i don't remember it sort of all these movies of you know for some reason they all kind of follow these like dystopian paths but they always have some form of ai avatar girlfriend and we're just in that era now it's inevitable we're soaking in it now okay yeah well we're gonna track it i would like to see one that was a friend yeah that really gave you sincere advice um i do worry that one of these companies is going to get sued at some point because law of big numbers um i think in the united states you know it's tragically we have suicide has become a huge thing in the united states um and the western world generally whenever you have abundance and anxiety and all this stuff um causes of death you know can go down from like say being violently murdered and then other things can go up so obesity kills you drunk driving kills you and also people kill themselves tragically what will happen um because i've seen this happen in many companies is a million people will get on the platform and then out of every million people in the united states is maybe it's one out of a hundred thousand people commit suicide every year and so when somebody commits suicide at an airbnb be tragically that will happen i'm sure it has happened or you know they'll do it at some other new technology or associate with some new technology they'll write on reddit they're going to kill themselves and then they kill themselves it's horrible but reddit has 30 million people of course somebody is going to write something on reddit and then kill themselves that's just a lot of big numbers somebody's going to get into a relationship with one of these things and then it's going to go dark nobody's monitoring it i don't believe um yeah 700 000 people die I do to suicide every year.

16:08My producer's done, but I don't know if that's in the, maybe that's in the world, not in the United States. How does it difference, from like OnlyFans? Okay. So just to pause for a second here. Yeah. I do think that's the next shoe to drop. So in another year, somebody will do this and they'll do something horrible to themselves or others because the avatar relationship. So let's put it there. So I wonder if the, if people use the word companionship for these, what responsibility you have to have if you're giving advice to people or playing this fantasy? I don't know that I haven't really thought it through.

16:39Do you think there's a responsibility on the people creating these language models and then putting them in this packaging to create friendships and companionship? What responsibility does the creator of a companion have to the eventual outcome of that relationship, if any, in your world? Yeah, I mean, that's a that's a difficult question. I'm just trying to think through the models. Like, look, like, you know, people definitely go on OnlyFans and, and, you know, sponsor, you know, partners and whatnot. And I don't know, maybe the line is different there because it's a human, but a lot of those are like, those are businesses on the other side, right?

17:15Where they're taking requests and, you know, taking donations and, you know, I don't use a service, but like, I definitely kind of know the edges of it. Right. And so what changes when it's replaced, you know, it's replaced by an LLM, I guess. it's like sort of the same discussion you've had several times on the trolley problem in autonomous vehicles right people are getting car crashes all the time obviously there's rules and regulations around it but as soon as an autonomous vehicle crashes who's responsible is it a higher standard higher new technology has a hundred x standard because people get scared of new technology it's that simple yeah yeah yeah this is this is the wild you know wild west i don't think we can deny it it's gonna happen um what's the show on hbo where they they live in that fantasy world um and i can't remember his call now it's like uh i think one of elon's exes is in the show oh oh westworld westworld about a simulation yeah simulations yeah and that one that was michael crichton's book westworld is a movie from it uh and then they made it into a tv and that is like hey here's a real world person going into a scenario with robots with robots that's how they did it previously yeah and so yes like how you treat the robot there's moral issues there like if you were to assault a robot yeah is that just you venting or is it okay so if you were to get into a relationship with an ai and the ai you were abusive towards it are you an abusive person if your chat logs with it get dumped and people see you you know playing out whatever fantasies the whole thing is just really messy and i encourage people to first and foremost develop relationships with humans not machines um it's i think it's a road to nowhere in most cases the machine relationship and for the creators of these things i think you better start thinking about where this is going i know there's a quick buck to be had here i'm sure this thing's going to make millions of dollars a year but you really do want to think about what impact you have on society doesn't mean why does sci-fi go there well sci-fi is always a way for people to comment on the world today using technology and a future state of events right so if you looked at planet of the apes uh and you know as a french author did it i think it was in the 60s and you know that was really about um slavery racism they explored all number of topics there uh right and And they just reversed it, right?

19:44Oh, you came back to Earth and the humans are the slaves, you know, and, you know, in our world, animals are being slaughtered for food, you know, in another, you know, in the Matrix, humans are being used for batteries. That kind of was talking about factory farming in a way. Yeah. So, that is the canvas of sci-fi. But now we have sci-fi becoming reality, and we always do, right? It catches up. And here we are. I just think you have to think through the edge cases. And then, is what you're building as a technologist world positive or not? That's all. Yeah. Some people might not care. And I'm not saying the law should stop people from doing any of this, but I do think being thoughtful as a technologist, if you were releasing self-driving, you'd be thoughtful.

20:25Yeah. About it. Yeah. Okay. And so releasing this, what are the rules here? There's no agency of digital friendship. Yeah. But there are agencies around therapy. Well, that's what I was going to ask you. How does, how does calm do it? Cause you're, you know, you're an early investor in calm and that's become, they don't claim to be anything other than meditation and equanimity and you know help and there's science that's been done at ucla and other places the mindfulness center at ucla has a lot of research and thoughtfulness around uh using uh meditation for things like ptsd or lowering anxiety etc said another way thoughtfulness they did research and studies this was released if we were to talk to the founder they're certainly invited to come on next monday to talk with sandeep and i um so shout out to the founder come on i would love to ask the founder did you do any research on this uh what are the safeguards and did you work with anybody in the academic community or in the suicide community or in the self-harm community or in the psychology community writ large about the impact this could have on a human being if they took it too far in other words what cigarettes didn't do you know cigarette companies you know did research and then literally didn't share it the the car companies knew that seat belts and airbags would help they literally just you know hid that information so yeah that's that's that would be my best practice right uh in something where you don't know yeah i really like kind of what you said there maybe that's good guidance to you know the founders that listen to us here is if there's an area and you're not sure, one of the things you can do is go out to academia or something similar and get some external advice and guidance.

22:15And you can use that as a kind of a wayfinder in some of these touchy space. I like that. That's good advice. Okay, cloud computing has revolutionized startups over the past decade, you know that. But the reality is, hey, a fully cloud-based solution is not right for every startup. Sometimes a hybrid solution is your answer. Like if you're working with sensitive data that can't be trusted to cloud, or if you need to connect to multiple cloud providers at once, or maybe you just want a much more cost-effective solution. In that case, you need to check out Equinix. Equinix Metal will give you direct access to physical servers, but you still get all the benefits of the cloud.

22:53So no need to rack and stack your own servers. know Equinix provides on-demand infrastructure in over 25 major cities. And here's the best part. They have an amazing startup program for you. The Equinix startup program offers personalized consultations and guidance from the Equinix team. And of course, you'll get up to$100 ,000 in startup credits. So here's what I want you to do. Head to equinixstartups.com to apply. And when you apply, James from Equinix is going to reach out to you directly. That's equinix startups.com to apply eq u i n i x startups.com what should they do in terms of monitoring conversations in your mind should this be completely anonymous or if somebody in there mentioned doing something terrible in the world like real world harm and you and it was an imminent threat so they said i'm going to do this horrible thing in the world i won't say specific scenarios but you know psychologists or therapists if you say i'm or even teachers at schools if a student or you know somebody in therapy says i'm going to harm myself or somebody else they're they're they're required to report it so that transcends the confidentiality the confidentiality the patient client confidentiality so this person you know said hey i'm going to do this horrible thing to myself let's say should they be monitoring that i think so you think so okay yeah and i think it should be made very clear that there is you know like kind of sticking on a theme that we've had ai all the way down there's an ai monitoring the conversations for interesting safety and security of yourself and other people people don't remember this if they're under the age of 50 probably but at the early age of the internet um google had google and wikipedia had a big conversation it was a public dialogue as well as to what to do when people typed in a search of how to harm themselves let's say um i won't use specific words and google and wikipedia came to inclusion and if you were to type this into a search engine right now you would see uh like say a suicide prevention hotline come up you would see a self harm thing come up you would say here are ways for you to get help um and so that's just a perfect example of somebody like wikipedia or google saying okay we don't want to break anybody's privacy so if you were to type this in we're not sending anybody getting your ip address and knocking on your door but we are going to direct you to resources so if somebody went into this right now and typed in i want to do something harmful to myself i wonder if it what it would do the thing i'll say here is most of the ais today whether um you know especially the frontier models which this is probably backed by um have like guardrails around them is if you know go and chat gpt and type something like that it does a pretty good job of you know giving you some advice and guiding you to a path to not hurt yourself, at least.

25:46All right. We went really deep on this first one. What do you got next? What was the most impressive demo of the week? Yeah. This was the most popular and challenging and viral, but let's go to like actual product. Yeah, let's go. Yeah, that was kind of, it was lower on my list because it was sort of a big hit, but I'm waiting to see how the space plays out, but let's get back to kind of our bread and butter here. So Vercel, it's kind of like the leading company in cloud deployment for apps these days, definitely in the startup world, AI startup world, most AI apps are probably a front end Vercel.

26:24And, you know, sort of in the TypeScript community, they're the creators of that. And so what they have done now is created a generation tool. And these are just new generations that people are doing real time. and uh i i have one that i've done sort of as a demo here um so let's say we have a we have a site and that site is this giant node site and i wanted to create a conference feedback page i basically gave it a prompt and then it gives me a few different samples of the the feedback page that i want and then right here basically it makes it like as an installable component so basically you can just install it into your app like whoa yeah um or you can obviously go and get the react or html like whatever you're looking for but like the beauty here is everything that's being generated is being turned into a little module that you can just you know install into your your react application which i think is pretty phenomenal and here you can see people are just trying all types of different examples and creating you know um does it automatically share the log of things people are creating in real time or do people opt into sharing those uh you opt into sharing them so you you can you can and and so and then there's some featured ones here as well so like folks so a generation to be clear is like a little module that a developer might put on a website so if you wanted to have like a feedback form like you just did for conferences or a scheduler or whatever yeah you can just say hey make me this and so the question is you know does this actually become uh something for civilians or for developers and so this feels like it's a it's more for developers and it's kind of like a co-pilot but it's more comprehensive than a co-pilot am i right well what what it allows you to do and this is like sort of why i really like what they've done here even if you have a co-pilot if there's five of us we're all trying to do the same thing we're all just co-piloting the same thing here if a person creates a really good one using a co-pilot, which is what this is, you can put it into a community.

28:26And so this is like the evolution of, you know, GitHub and, and, you know, all these components where the stuff people are generating become usable and forkable from there. And I can fork this and I can take it and I can modify it a bit. I can say, you know, add a logo in or change the colors or whatever it happens to be. And so I feel like they've done an incredible job in terms of creating the infrastructure to make these uh components highly shareable and you can see here your question on public private so you can change that here and so you can say public or private so whatever you create um but i already found it useful and there's been a couple components here that you know i'll probably go back and use in some of the things that we're building because it's just really really useful i was talking to a developer they said he he told me he's 50 faster using copilots if this like generating modules piece feels like a you know an even faster version of that or is it just a different packaging for a copilot um no it's a faster version because what i get is the benefit of someone else who's done the prompt engineering and i don't have to prompt engineer the same thing and i can take that and fork it and so if you were already 50 faster let's add another 50 on top of it oh very nice so in a way this is like a stack overflow if you didn't have to wait for a human to respond and you got to see everybody just goofing off in public sharing their scratch pad as it were correct brilliant okay and where can people go see this this feels to me zero dot dev it's a v zero dot dev and it's free uh it's i think you get some number of generations and then you have to, you know, upgrade, but yeah, you, you can do a few for free.

30:16I mean, it's a B plus, I guess. Oh no. Okay. Well, I'm going to disagree with you there. Give yours. Yeah. I think honestly, this is an A plus. Okay. Yeah. This as a device. Yeah. It's a B plus. A plus. It, it's, I think it's really well thought out in terms of, this is not just technology. This is technology and community coming together. And I don't think we've seen a lot of that in AI yet. And with respect to the developer environment, it's really powerful. And so they've brought those two things because, you know, we've seen co-pilots and we've seen community things. But those are solo co-pilots.

30:52They're solo. Such a great, such a great observation. It's why you're here because I didn't get that. So Stack Overflow is powerful because it's a community. Community, correct. But you don't have a co-pilot. It's not, it's not being done by AI. No. This is, is being done by AI with community. Correct. github's community yeah but not ai driven creation so yeah this is a very interesting thing which makes you wonder why hasn't stack overflow and github incorporated this kind of well so github has a copilot that you can install into your vs code right for solo mode right and obviously you can share whatever you're doing but it's not these community components it's like the larger project which i just think they've they've taken it down to these components and you know my guess is with over the next six months and you know react is probably one of the top frameworks out there within the next six months there'll be almost every single major component like i saw in the feature and i'll try to find it as we're talking here i saw someone had created like a gmail template right and so hilarious like to literally make gmail and publish it yeah i mean people have done this before like making twitter is like the easiest thing in the world on a on a technical basis before it hits scale.

32:05Now, scaling it, that's a very difficult challenge. And then building community is an impossible challenge. So here's your front end for a Gmail app, right? And so imagine you're trying to build this into your product or something. I mean, this is going to be really, really big. We're going to see a lot of innovation come out of here. If this could work with non-developers, I would give it an A+. I'm going to keep, I'm going to stick with my B +, right now. There we are. Next one. Yeah, basically because you're saying you want to be able to do that and it's just a working Gmail app or a working Twitter app.

32:33that i feel is that's uh that will be when we are seen fin the end when a non-developer goes in there and does this and it's on their live site yes and it breaks their live site but then it fixes itself right yeah um or it tells you in real time i say another six months by june next year there'll be versions of this that'll create the website for you okay so producers i mean i think squarespace will release something like this because squarespace releases really well thought out modules because what this doesn't do is think about user interface and design and scalability there's a lot of pieces here that still have to be polished right but you know something like shopify or squarespace they on a regular basis polish things up and release new features and when they test them right so there's a lot of value in that too yeah but if they didn't have a module and you said hey i would like a module that helps you build a floral arrangement and this thing was like okay here here's a floral arrangement whizzy wig so you can actually design your own bouquet yeah like that's like something long tail that squarespace isn't going to do right that's like number 12 742 on their list yeah yeah but if they built a tool where squarespace let you make your module to you know build a living room with furniture or build a bouquet you know, like those kind of WYSIWYG things.

33:55Yeah, that can become pretty compelling. So I love it. Yeah, I'm gonna give it B+. All right. Listen, I know. I'm a founder just like you. And there are things that I love doing. I love working with my team to build great products and services that delight people. You know what I hate? I hate doing my chores. What's on the top of my chore list? Payroll, HR. Man, it's so many details. And it's not the details I want to spend my time on. I hang out with my customers. I want to hang out with my team. So I use Gusto. Gusto is the best. They do payroll, they do HR services, and they make running your small business so much easier because it was designed for you and me, the small business owner.

34:33And payroll is something you definitely do not want to mess up. Gusto can automatically calculate your paychecks, file your payroll taxes, set up open enrollment. Oh my God, just thinking about that is giving me PTSD from when I had to do all this stuff myself. And that's not all. Gusto also handles onboarding, health insurance, 401ks, time tracking, commuter benefits, offer letters, all of it. They even give you access to their HR experts. And this is going to let you focus on the important stuff, your product, your team, your customers. So it's super easy to get started. And if you're moving from another provider, Gusto can transfer all your data for you.

35:07So you've got nothing to worry about. Gusto's got your back. Here's the best part. Because you're a Twist listener, you get three months free. One, two, three. Three months free. 25 % of the next year is going to be free for you. All you got to do is go to gusto.com slash twist, G-U-S-T-O.com slash twist. I use them. I love them. You must go to Gusto. Again, that's gusto.com slash twist. So next is Pika. So we saw these guys did a big fundraise a couple of weeks ago. And if users can just, yeah, Pika.art. Pika Labs is, I believe, what the company is called. And really what they've done here, and sorry, I'm going to share my screen again.

35:46This is basically prompt to video generation. And it works in two ways. And so I've, I'll just pull up the explore tab. So these are generations that other folks have done. And for those listening, there's a heroine in a dark fantasy with smooth movement over here. There's some ducks in a pond. There's a graveyard and this looks like some kind of Naruto scene, anime scene that's been generated. And so these are all just generations and you can see the prompt below. What I went and did was I kind of did three. you can see got jcal here i've got one of your favorites which is an animated bulldog with a lightsaber and i took our influencer from last week and so i'll just kind of double click maybe into the bulldog start so if i uh click this one here and maybe make it a little bit bigger hopefully that's good you can see that my prompt was bulldog holding a lightsaber ready to strike a sith lord And so not quite perfect, but you know, it's close enough, close enough.

36:47One, one step beyond what you were doing in your generations last. I remember that. Yes. Correct. And then if I go here to the influencer, cause we talked about, um, we talked about this influencer and we talked about, um, and we'll, maybe we'll keep this a theme here, but we talked about how you can, um, you know, save a bunch of money if you're trying to do photo shoots or do products or anything like that. And you can see here, um, this, she's now been animated and she's breathing, right? And you can kind of see that. And I don't know if you can notice it's quite subtle because it only does these, um, three second ones initially.

37:24And then we can add a few seconds to it if we want to, and it'll kind of kick that off. But so you're giving it the picture and then it makes it do something. That is bonkers. And last week you made the influencer with what piece of software? It wasn't a piece of software. So I, I, it wasn't like a, that was sort of, we did it raw because it was, so here's the challenge in order to make these influencers, you need to basically run a model yourself because anyone that's running a model, um, we'll put some guardrails around it. Some of those previous discussion. And so I went and got, uh, a fine tuned version of stable diffusion called juggernaut.

37:59And I ran that in Google collab without any guardrails around it. Why can't I, as a consumer, get that and just pay somebody$99 a month for it or$99 a year for it? It's happening. The challenge is, it's very similar to the previous discussion, Jacob, because in those models, and this is happening, and I'm not trying to promote it anyway, but people are taking those models and they are creating - Doing nefarious things. Compromising photos of people, right? whether it's i think we can explain what this issue is there's a category called revenge born where people would leak you know compromising photos of a of a previous a lover or something now people are taking and this is something that celebrities have been having to deal with deep fakes i think is the category before ai generative ai became a thing people would photoshop some celebrity's face onto some pornographic image that's what's happening now is you can do that with generative ai i guess and it's pretty quite convincing um there needs to be a law against that let me just put it out there uh we added revenge porn i think as a i think there's laws around revenge porn now they need to do this for generative ai you shouldn't be able to go and listen i know this freedom of speech people whatever oh you could draw this too okay yeah you could draw it but to make something photorealistically and harass somebody who's a civilian who you know and then make in either case a civilian you're torturing somebody and doing compromising stuff with their image and then for a celebrity or a notable person you're then harassing them and that's their copyright and that's their ip etc their persona right if you were to do it with a famous actor you know brad pitt or something so in both cases i think that's a place where new laws should be constructed and regulations i know people are going to be like oh my god you're a snowflake oh freedom of speech and everything like that yeah but you don't have the freedom to harass people and that's clearly harassment yeah in my mind yeah and that's sort of the that so that's a challenge like today so you know obviously you can have it generate characters but we were very specifically using a model that was good at generating humans now the person we generated was was you know sort of uh was not based on any one particular person so i i think it's fine in terms of what we're trying to show here is the end to end on using these tools in your uh in your business to maybe reduce costs or to you know turn things around quicker um but i would like to have this for and i brought this up when we did the all in summit last year i wanted to make invites i wanted to do gender of ai there just was no way to do it and i also wanted to make them in video loops so i wanted to have like the four besties walking like james bond or something into a casino just not possible in september looks like it's actually kind of possible now correct or so when will this be good enough to make what i want you know like for all in summit if it happened in september again in 2024 would i be able to make like a oh a 10 second loop yeah yeah with a little bit of work and like maybe half a day of uh you know the right tools and a little bit of preparation you could create everything that you're looking for is there a tool set where like adobe photoshop or something or some new product that adobe's got their new generation i could do that now and pay for somebody to do it because i had in this week's all in we put mullets on each of us yeah or three of us who hadn't had mullets and that had to i don't know how we did that exactly but i couldn't do it in dolly dolly doesn't let you upload a picture of a person yes correct and say give them a mullet yeah today there's not a single tool chain because there's like kind of three or four different companies but i would say using three different tools you can get to what you're looking for so if you use three tools in kind of together and you have to do the work of like just importing exporting importing exporting got it um you can get what what you're looking for and so um we can set that up reminds me of the early days of the internet oh you want to put up a website okay you need to get a hosting company okay you need to download wordpress or some other server okay and you need to you know have a whatever ssl ssl whatever you gotta certificate so i just made this i made this longer so in this one i made it now it's eight seconds so you can see she's breathing and opens her eyes and she opens her eyes up that's insane yeah i mean we are now over here yeah we're now crossing over the uncanny valley this is amazing extraordinary for me this is an a i mean i think maybe i'll go a minus it needs some polish you know some things are broken etc so i just think the models right now are just not yeah i tried to animate this old picture of you jake hell and it kind of you can see it it went like it messed up your face a little bit and a few other things so this is where your legs moving in a weird way like it yeah it just doesn't understand yeah how to do movements of humans perfectly or how to do a lightsaber perfectly it's going to take time to do that oh it's not going to take time i think what does it need to do it just needs more examples it needs more examples from humans correcting them so like in this explore tab when you know this is probably not someone's first attempt but this maybe their fourth or fifth attempt, there's thumbs down.

43:10That's why the feedback on these things is so important. So if you want a tool to get better and it's not quite working, when you say thumbs down, this isn't sort of like a like or unlike thing to be measured by some, you know, maybe some product manager somewhere. This is actually feeding back into the model. That is what is, you know, a form of reinforcement learning. So when people don't like the generation, not what I wanted, not what I wanted. And then when you do it again, that's how the AI models get better at understanding what people are actually asking for and what they're looking for in the output.

43:43Great. Awesome. Okay. All right. So you gave this a, what was your grade? I'm going to go a minus, uh, just because I feel like it's a little rougher on the edges, but it's enough that you could potentially use the output. So, you know, it's actually, I'm going to go B plus because I'm going to reserve A's for things that are ready for market right now or otherwise like useful. So I give it a, I give it a B plus. I think it's like really compelling um okay to be able to take a static image and start to make it come alive okay very cool what do you give it uh i'm at an a i really liked it i think you know you and i have a separate bet we got a track we got to get these bets out when we do our kind of final episode we have a separate bet on when a full movie is coming and i've got some stuff queued up for that for our final episode of the year okay great awesome so that's next week i guess so next week we'll we'll start really going into when does the movie come because i used uh chat gpt4 and i've been using poe the poe apps really nice and it's got all different models in it but i was brainstorming some jokes and i said hey i want to make some jokes about this thing can you give me some ideas of what you joke around it and it actually like you know i'd say half were bad and then half were like okay that's a good jumping off point it didn't make any good jokes but it gave you a framework for like hey you could go down this road here's an angle you know here's a theme so i think it's interesting super interesting what we'll see is people being able to use things like pika create extended video animations and we're gonna see i think in the first quarter of next year uh like a not a what do you call like a short short yeah and that was our bet our bet was uh the producers will remind us of the bet keep the bets in the uh docket uh producers so we're reminded of them every week put them at the bottom of the dock at top of the dock in case you want to reference them but i think it was a pixar level short um like the equivalent of a pixar level short yeah and you were two years out and i'm saying i'm saying first quarter of next year we'll have one and it it would be we show somebody the new pixar short we show somebody this short and they can't tell the difference not okay that's close enough like you you cannot tell the difference indistinguishable is the bad they get it wrong yeah they get it wrong awesome some number of people 10 of people get it wrong that would be that would be like a good way to test it like 10 one out of 20 of people pick the wrong one doesn't have to be 50 50 just but 20 percent okay i think that's that's a fair way to do the better yeah i think so one out of five people can't tell the difference it doesn't have to be two out of five we'll post both on the this week well i guess people will know there but we'll do some we'll find some way to make some way to do it yeah somebody who hasn't seen the picture one and we'll do it yeah great okay so the next one which i thought was really cool um kind of pulling hugging face back in there was this paper that was released uh well i'll share the link for folks but the paper is about this model that was created and what this model does is it can take a singing voice and so i've loaded up um adele here so make let me just make sure you can hear this so like you and nothing but the best for you and i did this before because it was taking distinguishable for me no well that's actually her that's actually her that was her yes that was her and then i converted it so that's a source and i converted it to john mayer and so here what yes and uh and they have some different you can do michael jackson beyonce taylor swift are you doing a cover song of a dow's yes by and so if we do this oh wow never mind i'll find someone like you whoa nothing but the best or sunny that was holy cow yeah yeah pretty whoa yeah that's 70 of the way there yeah and i i didn't mess around with any of the values or anything like that i just kind of yeah yeah holy cow pretty wild yeah wild stuff yes that was john mayer if you heard that and you weren't paying attention during like an ai demo i think if we just played that with john mayer and we made a john mayer with the pika and we match this to the pika yeah and we put it on tiktok i don't think i think some percentage of the audience would be fooled that that was john mayer doing a cover i i think so too i i i'm i take that yeah yeah whoa yeah you know i think uh um yeah did you have anybody else's voices and how did you get john does this software have adela and john mayer in there or did you give it in a john mayer track no so so what they've done is like you can you can train this uh let me just flip back to it because i was going to show something else as well you can train this with your own um training data so you can give it source and targets so that's what you did here you gave it i did not do that this they already have this up on their hugging face uh so it allows you to do a short little sample you can't do the whole song you can only do like four second clips but the all the technology all the the the model is open source the way to do this is available and it's just you know and so they only have the following target singers which is like adele beyonce bruno mars michael jackson taylor swift and uh they only have bruno mars in the same song i got it yeah yeah yeah exactly yeah we can we can yeah this was taking a bit longer i can try to kick one off here it takes maybe 30 seconds okay so that's wild yes this is this now gets us into using making derivative works from an artist we're back to that conversation we are back to that conversation this to me is an absurd revenue opportunity for like two or three people number one if adele wrote that song and john mayer does a cover she gets some royalties on it etc john may or not want to do that cover so john mayer may say i am going to allow you to use my voice to cover any song you want and then those folks doing a cover anybody's allowed to do a cover so this kanye west um the back streets back did you see that like crazy track you released that everybody lost their mind over yeah yeah rock your body is that the name of the song rock your body he didn't get that it's not a sample he did a cover song of it that's why he didn't need permission as a sample based on what i read okay and covers you can't stop people from doing covers but can you stop people from doing an ai cover you need john mayer's permission let's see this so someone took that and applied it with some christmas songs and so i'm going to play this here

50:42so this is a you know you know burl ives classic holly jolly christmas but his voice singing little john's get low okay and so um here we go to the window okay i see it until the sweat comes down my bones until all these bitches crawl I'll skeet, skeet, goddamn I don't know if you'll be able to play that, but it was funny for I mean, I think we'll be okay it's fair use, alright, well this is this is an A +, this is my A +, of the day, this is an A +, this is a game changer, you know why this is really great, I think, is because I love when people do Bob Dylan covers, I'm a cover guy okay and i love when people do dire straits covers and i i i have like a playlist of my favorite covers and every and i've had it for 10 years on spotify and i keep adding to it and um yeah it's fantastic to hear somebody reinterpret a song now these are straight re-recordings there's another aspect to this which is and i think that one kind of did it right it kept it in the the genre of a christmas jingle so that's where it's gonna get super interesting he's like hey i want to do that rolling stones version of dire straits sultans of swing and there is a really great guitar player who he loves dire straits and he will do guns and roses doing dire straits or dire straits mark knoffler doing a guns and roses song but he literally plays the guitar so he can take the fact that you know uh slash has a certain energy style and style and then he will reinterpret songs of swing as if slash was doing or vice versa and it is awesome so this is going to be awesome a plus plus plus i love this because you know what if spotify did this they could make it part of the spot and make it part this is where like musicians can make 10 times as much money you could charge an extra fee to do this you could now instead of always listening to it you could imagine the endless amount of creations you could take right sultan's swing by bruce springsteen by you know or thunder road by dire straits right and in fact what's really interesting about the example you just did is bruce springsteen and dire straits were coming up at the same time there was a fabulous dire straits song called thunder road there's a called um telegraph road so bruce springsteen's song called thunder road and jungle land you know epic rock 10 minute songs you know with incredible bridges and breaks and breakdowns and just do yourself a favor go listen to um thunder road and jungle land by bruce and then go listen to telegraph road which is one of the greatest rock epic songs ever written and just you listen to telegraph road you can see the influence and and as i backed into this i just typed in bruce springsteen and uh dire straits and mark knoffler and i found the connective tissue where in some interview mark knoffler had said he had heard somebody had introduced him to bruce springsteen in 78 or whatever and these guys were both coming up and he said oh i want to write a song that's epic like that song and he wrote his own epic song thunder uh like thunder road or like jungle land and then i emailed that to preet barara who does uh stay tuned with preet a great podcast he's a he's a crazy bruce springsteen fan because i talked to him about dire straits i was like do you know the connection he didn't know the connection wow and so now you have the actual connections but you can make your own yeah you could say what if you know bruce and dire straits did an album together where they played on each other and eric clapton and mark knoffler yeah but eric clapton and mark knoffler used to because they're the two greatest guitar players at one point they used to do shows with each other and you know you'd have um you know mark knoffler backup eric clapton song eric clapton backup mark knoffler on money for nothing or whatever oh incredible this is a plus plus man bring this spotify now i want it shoot it into my veins right that's it it's pretty great you know there's a i sent you a funny link earlier jay cal on the story the backstory for money for nothing do you know the backstory so well no i know the backstory mark noffler i didn't know it i just i just learned the backstory was in new york and he was at an appliance place and these two guys were if you picture an appliance story in the 80s watching mtv so when you went to these appliance stores they would just put mtv on every single street you have a hundred tvs and they're just like look at these yo-yo play the guitar on the mtv that's the way to do it money that's the way you do it money for nothing chicks for free and there were some other choice words in there yes correct because he used a certain slur word he just he wrote it yeah he wrote it down he literally wrote it down and then did you say that roblox was inspired by the animation from that video well no i was i i don't know if they said that but like when you go back and watch the video it is like well it is roblox so it's yes roblox and minecraft both went back to that pixelation and and kind of did lo-fi for their for their products amazing a plus plus this is the best one of the day for me um okay what's your grade sonny what's your grade mine's a plus plus plus yeah well like like i said these models my first one ever these are a plus and i want to see them inside products because uh right now you know enthusiasts are taking them and posting them on x and other places and i want this to be integrated in i want the artists to be able to make money from it as well on both sides um we should someone needs to make that happen this literally would make me use spotify twice as much well done this is the future yeah and you know respecting copyright so important to me and i think anybody um who appreciates art i know some technologists don't seem to care and they get silly to protect people's ip guess what those people are going to lose the ip uh lobby is very strong here in the united states and so with this model do the right thing john mayer should have complete control over his catalog and you know him doing cover songs and if he wants to do you know if he the way he wants to do it is a is released one a day one a year one a month whatever and then if somebody else adele says you know go for it use me on any song i don't care or grime says write your own song and split the royalties with me these things are easily accomplished with software and technology so i call bs bs on all of the nonsense you probably heard my argument with freeberg where he's like oh you don't get it like this is just you know giving you access to real time news i know that like the training models and the guys bullying me on this weekend on all in the pot you don't get it like i kind of do get it those guys don't get it those guys don't respect copyright because they don't they're not artists and they don't produce like art in the world so they just don't care uh like most technologists i think technologists have to really technology art and then legal in intersect and look the we've seen this before right you know with with music and what you know where we are now and i think the good news is there's good platforms like spotify who are already connected to and paying artists and they they can make this all right for everyone last what was your grade i'm an a plus on that i think i just want to see it you know well done first first a plus plus for me the first and another a plus for you last one last one okay here we go so you know we've we've seen this in different ways shapes before which is uh you know these tools that allow you to take uh like a base model and then put put clothes on them and so in this case like you can see here i can change this shirt to this and i can change the pants to this and i'll just run the generation here and it will um so this model allows you to basically uh you know take a base and put your clothing and it will do the work to apply it so you can see here we switch to this okay so you have a model yep you make clothes through prompts and then it styles the model with the prompts correct generator close and it puts them on on the person, which, you know, this could be really helpful for e-commerce.

58:51I think that, you know, again, going down the path we were going, um, last week building on there, what's even more fascinating, which I thought was pretty funny. It can take, it can take like an arbitrary image and also style it on the person. And here we have a pineapple. So you have the model on the left in her skivvies or underwear, you give it a pineapple and it makes a pineapple dress. wonderful yeah hilarious so creative yeah and so i really think um you know this is where we're starting to see um like a real expansion of these tools right these image generation tools and their capabilities where this is crazy this is tip of the iceberg i think for yes for clothing for e commerce for product for fashion yeah we did have this at one point shack had a deal with a sneaker company where you could design your own sneaker and so they just gave you like four or five modules you say okay i want the base of the shoe to be purple i want this to be lakers gold i want this to be nicks blue whatever and and this add this you kind of make a franken shoe you know a franken high top this is obviously much more sophisticated and awesome i give this a b plus as presented okay yeah i think um yeah like this is just like initial implementation i think this needs to just now become a service that is offered within you know shopify and other e-commerce resources and people should play with the model and so very excited by all right uh great job sunny everybody follow sun deep on twitter x x.com slash s-u-n-d-e-e-p sun deep you got it i want everybody to do me a favor if you got to the end of the show you're a fan i just search for this week in startups on tiktok this week in startups on youtube this week in startups on instagram please do those three or go to thisweekinstartups.com and you'll see the logos for those things find our shorts we're starting to do shorts of all these and then just please say love the show sunny love the show jcal as a comment if you just do that just so i know people are getting to them and then that also sends signal and we can maybe break the algorithm and maybe get our shorts because we're trying to do more shorts here and i'm trying to learn how to get shorts to trend on the other platform so we're doing three we'll take the top three of these every week we put them on those channels and i could use your help so if you like the show you appreciate what we do here just do us a favor search for this week in startups on tiktok on youtube shorts and on instagram if you feel like it and you know beyond just commenting if you wanted to like it or retweet it you can reshare you can reshare stuff too now um on these platforms so just you know give it a retweet or whatever you want to call it or an amplified remix i think they call it a remix on on instagram i don't know what it's called on tiktok and we'll see you all next time go to the thisweekinstartups.com website to see our new ai powered website by podcast.ai podcast.ai has taken every episode of this week and startups transcribed it and um you can actually talk to a version of the host and ask us questions based on the episode that's a little experiment going on and um it also makes chapter headings and everything so podcast ai uh which will have you feature maybe uh next week or maybe in the new year we'll show people how that tool works um but we invested in a company called podcast ai that It just takes every episode, so I need to build a website.

1:02:07It's nuts. All right, everybody. We'll see you next week. Bye-bye. Bye-bye.