OpenAI DevDay!: demoing GPT-4 Turbo, "GPT Store" potential, and more with Sunny Madra | E1841

0:00open ai is a major target if you say we're going to allow we're going to pay for your legal expenses under what circumstances i wonder because if people go in there and explicitly steal uh then they could have a thousand drive-by you have a hundred drive-by attorneys launch a hundred lawsuits each and just drown open ai in lawsuits based on the training data so this yeah i don't think that they've figured out some defense here this is a very dangerous thing to do it's literally like waving a red flag in front of bulls bulls being drive-by attorneys who are looking for a target. Be careful. I don't know who came up with this idea, but this sounds dangerous.

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1:33All right, everybody. Welcome back to This Week in Startups. It's Madra Mondays. This is This Week in AI with my guy, Sonny Madra. We are back. We are back. Exciting day. Big, exciting day. Tell everybody why, Sonny. Exciting weekend. Well, there's an exciting weekend, too. Yeah, everything was exciting. Yeah, I know. Well, let's start with the day and we'll go from there. So, OpenAI Dev Day, first one. And, you know, what's interesting is we're just literally a little over 11 months in, right? Because this thing launched at the end of last November. And so at the beginning of this November, it's like the first kind of developer conference.

2:11And, you know, OpenAI came out swinging. They have launched a bunch of cost reductions to their existing models, capabilities to fine-tune GPT-4, which is important for folks that are building certain production applications and use case-specific applications. And then a bunch of new features, one or two of which we'll try to demo here. And we can talk about GPTs as well. We weren't quick enough to be able to demo that, but that's sort of like an evolution of the plugins. And I know we've talked about that. We've demoed them before as well. The plugins were terrible. They were broken. And now it seems this new apps framework that Sam Altman demoed today was really, it looked like super compelling because you didn't need to be a developer to release something in the app store.

3:05I thought that was the most fascinating thing that civilians. And monetization. and monetization so you could build so let's start there because i felt this was the strongest part of the presentation um just in terms of something that i could see becoming a hockey stick so let's go right to that okay well so we'll like so all of the the gpts let's say are going to be kind of forms of assistance right so let's kind of start right there so um what you'll see here is and i've kind of created two just for fun really quickly i created one around the executive order and one around the the all-in pod and so the executive order one and you can see here it's it's pretty straightforward to create these now you basically give it a name give it some instructions pick the model and the instructions you said here is you are an assistant that is an expert on the new executive order from the white house on ai yeah you pick the model chat gpt4 well this is the latest one the 1106 this is gpt4 turbo that has the 128k context window explain to people what that context window does yeah so that is effectively the amount of tokens that you can give it and it can come back out in as a combination and so which in plain english an example would be a pdf of a book or a transcript of a call or a bunch of uh uh uh spreadsheets etc a database so it's the when when people say tokens in a way what they're saying is the size of the attachment correct one way to think about it and it's not like correct but i think conceptually you can use it which is you can think about a token as a word right and so when you have like 128 000 like a typical page is 500 words so you can kind of do your book is 60 or 70 000 words so this is like two book one long book or maybe two small books yeah so you could take the book angel you take the book the power law yeah and you could say hey make me cliff notes and the whole concept of like cliff notes uh can be done for any product you don't have to wait for cliff notes to hire some writers and spend fifty thousand dollars making it and then printing it it's just available to anybody anytime and can be customized right you can give it some instructions to write it to you like a pirate or like a child or whichever version you bullet points tables whatever it works for you exactly so we did the executive order and here you can turn on um you know so functions is is something you can get into a different time but this is um like giving the um the assistant uh a capability to interact with like an outside service and so basically you know you'd be writing code if you're doing this.

5:49Code interpreter is, you know, the one that you've even tried before, which is sure to analyze documents and retrieval is the new feature as well, where you can now give it some documents. So in this case, I've given it like the overall summary and then our law firm DLA, they wrote an executive summary as well. So I've kind of given it both of those documents. And once you do that, you effectively have - And now what do they call it? They call these apps? What are they calling this? i think they're going to call them gpts right gpts okay gpts right and i think that's how they've denoted them and basically you know you you're up and running here and um you know this is still in in the preview and okay so what you're showing now is the because we always like to explain for people listening is what looks like the normal chat gpt window so in a way all of the sort of instructions you might give it the setup the architecture of this dialogue you're about to have with the language model has been done ahead of time for you yes so if somebody wanted to create um a shakespeare um language model or a shakespeare gpt let's call it shakespeare app i'm going to call them apps yeah if i wanted to create a shakespeare app uh previously people have trained a model on all of shakespeare's work here you could just upload all of shakespeare's work maybe some analysis from some famous people yes and you could call it the shakespeare gpt or the shakespeare app yes uh and then i wouldn't have to do all that work as the next person who came in correct and you'll be able to publish this and you'll be able to you know kind of go off to the races and so you know here um you know and look we've seen a bunch of startups that were doing this and this is like you know these demo days are becoming quite like when apple used to have these days, right?

7:39They used to launch features that would wipe out apps, right? That were doing, you know, features that should have been part of the OS. And so I think a lot of, you know, folks are building these, hey, like take a document and create, and, you know, we'll demo one as well, but I think they have some good capabilities, better capabilities than this so far. So, you know, I took those two orders, I dropped it in here and it does give you like an initial summary and look this is hot off the presence like it just kind of came live about an hour ago um it doesn't fully summarize the document here it's only done kind of like two sections and there's multiple sections to this document yeah what's super brilliant about this is now you can take this app yeah and your app is the ai executive order app the one i described was my shakespeare app yeah another one might be you know gordon ramsay's cooking app and gordon ramsey could put it in every single video he's ever made everything he's ever made and they can publish it and then it will go to the app store and open ai is going to have the equivalent of an app store and they're going to have the ability to let you charge for these did they mention how that works and then the share the revenue share they didn't get into a lot of details but you know what was interesting rather than like a cut model which is what we have in the app store it felt like a like a more of a spotify model where which would be usage based and so um you know the way spotify works is when you upload music there it's a you know you get paid as a you know uh like a function or representation of how many streams you have relative to everyone else and so the the short blurb that sam gave was more aligned to that type of business model than a charge$1.99 per, you know, per use.

9:27And so maybe what they're trying to do is say, look, people already paying us$20 a month, we'll just give you a portion of that, like in Spotify, depending on how much people are using it. Got it. So they'll create a pool of money that goes to people who release these in their app store. And you don't subscribe to somebody's Shakespeare app, you they would just say, hey, you know, 1000 people are using this a day. So we're going to send you whatever 500 bucks a on just a you know kind of un a non-specific revenue share which is probably a mistake they couldn't send these and give those but they should come up with a legitimate um tied to performance based uh use case now you got to be careful doing that because then there could be abuse in the system but i think you know if paid users use your app x number of times you get paid for x amount of usage could be pretty easy you know for every search they do you get a penny so if there were you know a hundred shakespeare app searches you got a you got a dollar and if there were a thousand you got 10 if there were 10 000 you got 100 pretty straightforward right yeah and so look i think it's going to keep evolving but this to me is a good evolution of plugins uh you know i think a little bit of a concession by them that the original and that's good like they're moving quickly right the whole thing's only been around for 11 months so they're conceding that that wasn't the right play they're going to have a store for these they're going to make it such that non-developers can create them as well.

10:53And I think it's going to, there's going to be a lot of innovation in a short amount of time. It's excellent for open AI as a platform because they're going to get a lot of mindshare. You know, this is an interesting thing that I also saw just from a relative standpoint and kind of tying back into your investing world. There was only about 40, 50 ,000 people on the stream this morning. Interesting. And so if you compare that to sort of like the size and scale of like an Apple Dev Day or something like that, right? It's still quite small. So it's really, really early. Like we're in the thick of it.

11:27But I think if you're building something here. This is literally like the first time Steve Jobs shared the App Store. People are like, huh, maybe. But to Sam, and by the way, Sam did a great job. So shout out to Sam Altman. I texted him, congratulated him. Later this month, we're going to launch the GPT Store. so that's coming and how that works who knows but i could see this be very interesting for people who are content creators in other words remember there were some authors who sued people i think they might have sued open ai for ingesting their books yeah well this gives them an off ramp they could say you know what in the core model we're taking out stephen king's works yep but there is a stephen king app that stephen king gets 70 of the dollars in and if you want to quote stephen king work and you want to build stuff that stephen king related please use his app right yeah so in a way this reminds me of what youtube did around copyright which is instead of taking down all these videos they allowed people to claim ownership of that so imagine somebody has a photo library and dolly is using it well now you can say you know what if you want to if you want to make images by the way check this box and you can use the getty images yep and there's a getty app or gpt as they call them and they just call them apps it's i don't know why they're calling them gpts i'm gonna call them apps but imagine if getty just said okay yeah we'll put a link to all of our stuff and you can make images based on these apps and we're done all right congratulations to the team at linkedin who just completed the march to a billion users can you imagine a billion users now on LinkedIn.

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13:39There's also those passive job seekers, you know, the ones that they got a lot of job offers. But you know, they check LinkedIn once in a while. So what you want to do is you want to post your roles to LinkedIn, you want to get active on LinkedIn, sharing on your feed, doing some blog posts, and then you want to post a job as well, then you're going to be 100 % certain that you don't miss out on the most qualified candidates. Everybody's on LinkedIn. That's why LinkedIn Jobs is going to help you find the qualified candidates that you want to talk to faster. So I want to give you your first job listing for free.

14:10LinkedIn.com slash TWIST. LinkedIn.com slash TWIST. That's LinkedIn.com slash TWIST to post your first job for free and watch the magic as you get the greatest talent ever to apply for your open positions. Terms and conditions do apply because they're giving you something for free one of the other things they launched today is copyright protection they uh did you see that explain what that was i was confused by that yeah yeah explain that so um like uh let me try to pull up the article maybe nick you can help pull it up but like it's called copyright shield yeah copyright i will pay the costs incurred if users face legal claims around copyright infringement on both chat gpt enterprise and the api yeah so that means if you build something and someone comes after you saying oh hey inside our you know in your model and you know you've talked about this a lot right then it looks like my work is in here they're going to help protect you so they're really standing up to their ecosystem you know for their ecosystem that's going to be building these things here this seems like uh also the waving a red flag at a bunch of bulls which are the lawyers they have an unintended consequence open ai is a major target if you say we're going to allow we're going to pay for your legal expenses under what circumstances i wonder because if people go in there and explicitly steal uh then they could have a thousand drive-by can have a hundred drive-by attorneys launch a hundred lawsuits each and just drown open ai in lawsuits based on the training data so this yeah i don't think that they've figured out some defense here this is a very dangerous thing to do it's literally like waving a red flag in front of bulls bulls being drive-by attorneys who are looking for a target yeah be careful i don't know who came up with this idea but this sounds dangerous or maybe it's not because they're confident that they have no copyrighted work in there oh okay sure maybe do you think they started pulling stuff out yeah and so they like i wonder if they did that do you think and they use all ai to make sure that they don't have anything in there and they're so confident that come after us because we can show you that none of our training material has copyrighted work yeah i wonder if that's the case because there was reddit twitter quora facebook a number of people were like concerned about these open crawls on the internet yeah um and you know one of the things about these open crawls of the internet is if you're using one of those open crawls and we talked about it right is it even called open crawl I think it's that might even be one common crawl.

16:42Yeah, if you're using common crawl, it's in common crawls terms of service, it's your responsibility to then know the terms of service of who they crawled, and what you're allowed to do with it. So any LM, or LM, you know, based on that common crawl, it's up to that group to then go make sure that it's not stolen material. for example if somebody there are a ton of websites that used to take my tweets or other people's tweets and republish them to their website and do like some analysis on them yeah so if you were to do like you know this like twitter counter or whatever yeah and they had scraped and published that data they broke the law doing that twitter never went after them didn't know it wasn't a big enough target was offshore then you scraped it now you've trained your model on stolen content which is like you getting still buying a stolen bicycle it's still a stolen bicycle you still have to give it back yeah yeah so this is going to be super complicated and it's kind of a bold move maybe they're doing it for optics maybe they just you know they know that they could burn 100 million on defending lawsuits and not worry about it because they have so much cash you know it's a 90 billion dollar company maybe they got so much money or imagine like because you know they've invested in um harvey that's like a like a legal ai imagine they fight the lawsuits with an ai so they know they can outgun the drive-bys exactly it's just pretty interesting so this i think is going to change everything because this is like an app store that anybody can build apps for yes this is going to be explosive in terms of its growth i think there are going to be a bunch of surplus there's a bunch of surplus cognitive power in the world yep when you're around on the weekend and you're like what should i do tonight that means there's surplus cognitive uh power just sitting out there so time rich cash poor is another way to put it as well exactly so you might have a billion people who are sitting there on a friday night with nothing to do or they're unemployed on a friday during the day and they go you know what that's a good place to make money i should start building stuff there and what that does is now you've got everybody finding and crawling and finding all the edge cases of interesting use cases which is exactly what happened for apple apple figured out that people wanted a flashlight people wanted a calculator people wanted a stock app a weather app uh they wanted messaging apps that had all kinds of cool features in it they wanted an app for images that will let you put filters on it and as you mentioned earlier every steve jobs was very attuned to this so he would give people like three or four years to exploit the flashlight app and then like here are five of the flashlight app they'd be like you know what we're going to put that in the control center yeah you're five of disappearing messages or emojis and messages okay we're going to incorporate that into i message yeah and so or even groups you know like uh all of those features eventually made it into iMessage where now iMessage feels in some ways very similar to WhatsApp.

19:53Exactly. Yeah. So we're at the start of it. I kind of agree with you a hundred percent. I think there's going to be a lot of momentum in this and we're going to see a lot of innovation and it's really going to change the way we consume the internet. I think that's the other fear because, or maybe opportunity, depending on which side of the fence you're on here. instead of consuming the internet through the end sites, you'll find the bot to interact with. And the bots will have all different levels of capabilities, depending on this, like, like apps, right? Depending on the sophistication of the developer.

20:25And you'd be like, wow, Sonny, I found this really good travel bot. And it's great for A, B, and C, you know, and it does all everything you need. And so I think we're going to see a, you know, one of the things that I kind of predict, you know, put as a tweet out there and as a prediction was that we're going to really start seeing a different way in that the internet's consumed going forward yeah this could change a lot of things where yeah the same way apps took people away from google search now google search has kept growing because overall use of the internet keeps growing and people keep getting higher speed connections and more people get online and they have more a little 18 billion dollars a year to uh down that apple traffic but the app store did you know take people away when i search for restaurants i use the yelp app and then maybe you know sometimes i'll fall back to google local and do a google search but they did take away 90 of me searching for restaurants as but one example and so the question is will chat gpt apps or gpts open ai gpt chat whatever there's so many names for this company uh will those actually intercept traffic or not that's gonna be interesting question and then could they be published as apps the answer is probably yes and sam made it pretty clear we're going to pay people who build the most useful and most used gpts in our gpt store we're excited to share more info soon that says to me it's an experiment right now they don't have a formal process spotify like though it feels like that's why i was going it's like spotify like you know you got to put things in there that people use that's how you're really going to get paid okay there it is yeah uh all right okay so that's apps or gpts what else and And they did talk about also lowering the cost of the API.

22:06Yeah. So that's kind of tough to demo. But what I'll demo is, alongside that, they have this new model. It's in preview as GPT-4-1106, right? That's today's date. And this is GPT-4. And if you ever used it, it can be slow. So I'm going to just do this here. Tell me about the theory of relativity. And if I click it here in the playground, you'll see how quick it spits stuff out now. So it's running, you know, about as fast as GPT-3.5 Turbo was now, which I think is going to be really useful because the capability of the GPT-4 model is significantly, you know, better than GPT-3.5. And so getting the cost down, I think, something like 7x and then getting the speed up is going to create really good experiences.

22:45You know, one of the things you and I have talked about is that back and forth speed is still a little bit lacking. So now they're just cutting away at that. And I think they're one more iteration from it being like real time where you won't even realize that you're even talking to something that's processing it on the other side. Yeah, I felt like this typing and the haptics where it's like typing out your answer and you're kind of following along with it. It was like exciting and, you know, you know, was kind of enthralling a little bit for that first year. And now it's just annoying. Yeah. like i like i appreciate bard when i just type it in and bar it's just like snap boom here it is just give me the whole thing i just want the whole answer and then you know with the talking to your assistant like the her kind of uh modality it's just too slow this whole cb radio thing where it you have to say your request over and then it does it over i don't like that i like to be able to stop it and say whoa whoa whoa whoa i don't want i don't want seven restaurants i just want the one best one okay sorry sorry boss but the rate of innovation is incredible jake how like you know for the longest time the measure that we use was like moore's law right and you know moore's law was like every 18 months we'll get you know twice as many transistors or something like that yeah and um and so if you look at the speed of gpt4 in less than a year right these are multiple we're not talking like it's 2x faster right we're talking like 7x faster so yeah i think the speed at which this is happening now, it's going to really give us some of these experiences that people are looking for, these kind of human-like, almost instantaneous, you know, sub-100 millisecond kind of things, right?

24:27Or maybe 250 milliseconds. Well, and here we are, yeah. So what else did they launch today? I think that those are the major announcements. I think like some new APIs, the Assistant APIs, the GPTs, uh and then you know the privacy shield those are the major tokens right the token window which i'll just say is the attachment window correct correct you know just so i can translate this for people these are apps i'm going to rebrand all their stuff okay go do it do it they're not tokens it's attachments that's it let's stop with the context window context window is too confusing attachments attachments go up to 120 ak so just like gmail remember when gmail had like the five megabit limit and then it went to 10 and then they were like okay do whatever you want we don't care so that was huge because claw two um was up to like 100k in tokens now they leapfrog them so this means they're paying it this says to me open ai is paying attention paying attention to the competitive set i just wanted to one up it this also cost them a lot of money i gotta think when you're uploading a book or you upload an episode you i think you upload a transcript of yep uh the all-in podcast to exactly uh they're like yep you know you can then put the whole transcript up and then start asking questions about the episode pretty cool um yeah i'll just pull that back up real quick yeah so we i was doing in the background we were talking but i uploaded the whole transcript here asked for a quick summary and so look you know the other thing is there's a lot of tools that we're doing this now now you can kind of build your own bot here that can be an all-in bot you can create a pipeline from descript or whatever tool that you guys use there to transcribe these things.

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I think that covers off all the major announcements from OpenAI Day, which was really fun. uh the next one and the cost went down just so we're clear if you blend it at all it's about 2.75 times cheaper than gpt4 model according to our notes so yeah so faster and cheaper and bigger context windows so you get a lot of yeah so they're working on cost reduction because they want more people to use it and they put speed on the back burner for a little bit yeah they want it to cost two to three times less money to do stuff one cent per a thousand input tokens three cents per a thousand output tokens so pretty great and the knowledge cut off for gpt four turbo is up to april 2023 i see so this is interesting that these are the variables now i bet you will be sitting here in two years three years these will no longer be the variables that we talked about cost won't even come yeah yeah next year we won't be talking about cost just like nobody talks about storage cost anymore but that was like an issue for three or four that's issue for maybe a decade people talk about online search costs it's not going to be even discussed and i think the attachments um you know context window aka context window we're not gonna even talk about that because it would be like it'd be like talking about like sharing on like human like you know at 128 000 or 128k it's already beyond most human like you know you can put books at this point yeah but if you uploaded a movie if you uploaded blade runner the entire film and you wanted a frame by frame analysis kind of situation sure that would be a lot bigger than the current context window so i would think like if you said i wanted to analyze each frame so yeah you know it's just this is exactly like that with storage and transit there was a time where the idea of sending somebody an entire movie or even an hd video that was more than a minute was you needed to have something like um what was kim.com's company share file or something no it was something for sharing files that he did you know like back in the day you couldn't share large files you had to use like you know these third-party attachment things where you would upload it would take an hour then you'd send somebody the link they would download it kim.com had a service that he got busted for yeah mega mega upload there you go yeah mega i think i was like for short yeah and then those things became unnecessary that's what's going to happen here with all this stuff yeah but i'm really interested in the apps that's i thought that was the biggest announcement for me today is the apps all right so i should we rate that should we rate this stuff oh yeah i rate the apps uh i'm going to rate the apps i'm going to rate the app announcement as uh and the functionality that you displayed it a b plus okay that is a b plus out of the game i'm gonna go b minus and because actually there's some nuances of what we've done here um so in both cases you know in the one case i uploaded the white house um executive order in the other case i uploaded the entire um transcript of the last all in pod it was only it wasn't able to analyze the whole thing and so this functionality just came live and maybe they're throttling it and you know i've been getting some errors and timeouts but from the engineering standpoint it's meant to work it's super easy but it wasn't doing the whole thing so we have to call that out so on a vision on a vision i feel like it's almost all there so b plus if they had the pricing everything all sorted yeah yeah then i'd probably go like a plus like if but it's kind of like the app store in the early days which is like who knows exactly what the rules are going to be but i give that a b plus for me b minus for sandeep yep uh and then for the you know chat gpt4 turbo i don't know how to rate that one's hard that one's harder i think let's let's wait for people to integrate that in i think that's more of like a developer kind of feature nick anything else we had to rate there that we didn't no it was good i i thought um you know what sunny was referring to is the uh gpt4 new developer model in the playground was only um grokking if i'll use that word the first like you know 15 minutes of the pot of the transcript or you know so maybe 10 000 tokens or so whereas claude too which i use for almost everything that needs longer context when more tokens in the context windows we ran the same transcript in claude and gave a very similar prompt and it gave basically a perfect summary of the entire episode right they even joke like they even had the all the way at the end the host closed the show by joking about david sacks unreliable rsvp habits right almost perfect um i mean it's not a beach yeah it's pretty amazing what nuts gbt wasn't there yet so i'm still giving claude the edge in this specific all right so you would go with okay so for the token window yeah okay i got it yeah all right great uh let's go on to our next demo okay congrats to the open ai team yeah so the next one uh you know i for these guys i actually used this last week for a little project and that's why i had some of the context ready because it's called droxy ai and what they have is like a platform that allows you to create chatbots very similar to what we were just you know showing off there but it's i want to maybe lead into this one where you can give some guidance to teams like this who are building things that are getting you know a bit maybe cannibalized from the platform so in their case uh you know you can create a chatbot you can upload your content you can do your configuration on like which model you want to use and yeah you know what your behavior is very very similar to what we saw there you can customize what the chatbot looks like you can integrate you can integrations look at the conversations and so here um you know once this is done you can click off to it and similar here is like you know you can chat with it regarding the executive order right so you can say you know give me right so the same shakespeare app or the same executive order app can be built here with proxy.ai so you asked me the original question how can you differentiate.

33:55Very simple. If you allow white labeling, and you allow these things to exist outside of your domain name, then that's something that chat GPT is not going to do, right, they're going to have all of their apps or GPT is in their store, it's going to be part of their flow. Sometimes you want to have these things on your own domain name, you want to control them and you want to monetize them how you want to monetize them so it's kind of the equivalent of if you were on patreon right or sub stack and you have to exist in their ecosystem on their domain names typically you can do custom domains on sub stack but essentially a sub stack is you're on sub stack for better or worse but then there are things like ghost um which is a backend and then there is like stripe for memberships and there's other membership software that kind of disappears into the background and lets you do these things on your own without having the rule set and living in the ecosystem of another player and that allows people to do things that they wouldn't be able to do when they're inside of that so i i kind of like those right yeah um yeah and so that would be the that's the right path to go yeah so during the dev day they showed a demonstration where there was like a like an assistant that was integrated into like a third-party site like they call it like wander list or something but it's a very dev heavy integration i think what you can do here is what you talked about is make it such that a non-developer low code can create one of these things for your customer service area whatever it happens to be for your business and put a domain name on it yep exactly slap a domain or hit export and make an app out of it so yeah you could take all this code and release it as swift or yeah you know whatever you know programming language you're using and then you could then compile it and make an app out of it right so those are the ways to kind of uh free people from being caught up in somebody else's ecosystem which is always dangerous like sam harris had a patreon but he didn't want to be beholden to patreon and have them take his money away because he watched them do it to somebody and the person they did it to was somebody doing something abhorrent right but he's like okay they took the person down doing something abhorrent right let's just say they were like doing hate speech so he was like okay well at some point they may come for me for doing something controversial therefore i don't want to have that attack vector and i want to own this relationship with each of these people so i'm going to move off the platform just like Some people will, we use as an example, Wistia.

36:35It's a great video hosting service for businesses. And we can white label it and use it for our videos instead of using YouTube. So we're just independent of that, right? So some business users will want to use that, right? Very simple. Yeah. And I think, I think it's a good idea. So like, I really liked it. I used it. You know, in fact, I used it for some of our documentation as well. So, and kind of continue down that path to create something that allows you to white label it, put it out there, make the workflow very simple, allow you to attach a domain to it, all the good stuff. Pick a monetization model.

37:09Like, you're going to be beholden to the monetization model that OpenAI has, just like you are beholden to Patreon. Here, you can tell people, sell it one time, sell it per query, sell it per minute, whatever you choose, whatever your jam is, subscription, etc. So yeah, I would just listen to your customers and keep building features that chat GP doesn't get to. There's a long tail of features that people would want. Yeah, and enterprise and white label are amongst them. Great. All right, going to keep rocking and rolling. I'm going to give them a B on their service right now. I'm there with you.

37:41I think they've done a good job. It works really well. Super simple, easy to get set up. And they just need to add sort of the kind of the distribution loops into the into the application. All right. Okay. Good stuff. Listen, a lot of times when you're building a startup, you have to take on better funded incumbents in your market. Simple as that, right? This is David and Goliath. This makes the startup journey really hard. But one of the proven ways to beat an incumbent is by building an insanely loyal customer base. We all know this. You want to have those advocates, you want to have those promoters out there working for you.

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38:49This is going to help you drive greater satisfaction and loyalty with your top users, the advocates, the promoters. Make every part of the customer journey a personal one with InTouchCX. Get started with an automation expert at InTouchCX.com slash twist. That's InTouchCX.com slash twist. Next one. All right. I think you're going to like this one, J. Cal. So this is like Mindy. It has no interface. It's email. And so this one, I'm going to jump into my email. So when you get started with it, basically, this is like the first email that you get. And it says, Hey, my name is Mindy, glad to work with you.

39:32And just reply to this email so that you agree to terms of service and let's get started. And then basically, you get going. And so you can get it's a virtual it's an AI chief of staff, it says, yes, which means it's going to sort your email doesn't sort your email and so like examples we're going to look at is it can do research for on a topic for you it can analyze documents it can organize meetings and so okay i'll just show you here because it's not instantaneous so it takes about you know in my case like 20 minutes so i did the same thing you know we're on this summary of this executive order so i had a pdf of the executive order same one that i put in droxy and same one that i put into chat gpt assistance API and basically said, Hey, I have this PDF, um, executive work in the white house.

40:15Can you summarize it for me? And basically it sends me an email back of a summary of it. So inside your workflow, and I know, you know, Jake, how you've been talking about getting people to just use these things in their existing workflows. Now it's here. And so Gmail or in your email, in your email. So this is like a chat assistant, a co-pilot for Gen Xers and boomers who live in their email boxes. I love it. Well, what's great about it is you can CC them. You can CC Mindy. Yes, as well. And so I did another one, which, you know, pretty cool. I said, hey, Mindy, could you add a calendar for a weekly poker game this Thursday?

40:52It did. It sent me the calendar invite for the poker game, which is right here. And, you know, sort of like, well done. I got to give them credit on this. And the last one, you know, again, you don't have to even give it an attachment. um this is one of their examples and i wanted to summarize this supreme court opinion and just gave a link to it and it did the exact same thing uh gave me a quick summary of it so this is really low barrier to entry using assistance for a lot of different workflows and use cases love it yeah um i give this a b it's neat what i like about it is the ability to cc it and have it suggest things yeah so okay i like the idea that mindy is cc'd on these communications and then she might say to me in slack or whatever hey you didn't get back to this person yeah hey put this on my to-do list so this idea of an integrated in my email box where did i wanted to really sort through stuff so already you have gmail and superhuman putting things into tabs what i wanted to do is show me a bunch of stuff and say, I think this is not important.

42:00Am I correct? And you say, yeah, it's not important. Never show it to me. I think this is a founder pitching you to invest in your company. What should what should I do with it? I say, Oh, you should forward that to this email. So I have an email for our database team. Okay. And I wanted to I want to say yes, that's correct. In the future. I want you to automatically email any stuff from a founder to this email and let this person know and if it's a biotech company i want you to respond and say we don't invest in biotech so i could see this assistant learning and doing reinforcement learning and then i say well that's my wife that's my family member that's my brother this person works for me at launch this person's an lp and if it started to learn who the different people were and how important they are so it just asked me hey i think this person's really important on a scale of one to 10 oh yeah that's a 10 that's my wife oh yeah that's a 10 that's you know this is the president of my organization oh that's a 10 that's a ceo of my most important portfolio company then it could start to learn over time and then this is where the talking interface i would love on a wide screen monitor for just to go boom yeah here's 10 emails let's go through them real quick number one this number two what do you want to do with this number three what do you want to do with this number four what do you want to do with this can you imagine if on my thing it just brought up 10 emails at a time and said these three emails look like they're startups pitching you would you like me to send them to andre and i would look at them and say yes boom done dispatch okay these two look like um they are press releases would you like what would you like me to do with them i'd be like uh delete them delete any emails from that person before and put them on my spam filter yeah boom you know like because that would be like i'm training at what to do in real time and then it could just show me this email came in yep imagine you're sitting there and as as email comes in it goes an email from a founder uh who wants you to invest in this company came in i'm sending it to andre in five four or three you know like when you open ways it gives you that countdown clock because it thinks you're going to your office or whatever and it's just like going to your office in five four like that boom and it would just dispatch wait wait a second let me see that one oh yeah you know what i'll respond to that one yeah you get the idea yeah i mean um i you know what's interesting is what you're talking about is a little bit of a mix of an end service but also an email client and what these guys right now are they're an end service right so they you know so they'd have to get cc'd on every message coming in and then process it on their side it's almost interesting to see what could happen if you took some of the ideas you're talking about and moved it into the email client like a new version of superhuman yeah shout out to the mini team email me like an email assistant that sorted email is a much better idea than just talking to one like creating a gateway i would study how people are drowning in email and how they route them and how they dispatch emails and be that be the email router shorter part of chief of staff i think that's a really good kind of you know a direction for them to go in there i think can be really powerful well i mean superhuman has done some stuff but what superhuman has done is really around responding and the the the email um composing emails right yep but i really want the higher level stuff which is sorting through them yeah sonny you got a grade uh yeah to me this is a b plus i'm giving it b minus in this one actually okay all right i feel it's very simple as presented but i love the potential so uh you know keep impressing us here but great job great Great start to the Mindy.com and great domain name too.

45:39Mindy.com. I love it. Love it. Exactly. Great. Okay. Next one. We're going to keep, we're, we're, we're going through a lot of this today. Cook with oil here. Yeah. I'm liking it. Okay. So Brave browser, you know, most. Oh, my favorite browser. I love Brave. I use Brave. Okay. Excellent. Okay. So Dave, in their nightly build, you have to get their nightly build. Okay. You know, you download the browser, you do your regular thing. Oh, you know, I'm trying to learn about the Queen's Gamut. I'm going to go to the Wikipedia article. Yep. You know what? screw it i can't be bothered reading it you just go right here you click on this thing called leo you say summarize this page and boom beautiful right yeah and you know like i could be uh you know in tech meme today and oh you know i can't be bothered to read about what happened at open ai day but like you know i really trust this short summary just give me the short summary of that page yeah look at that fascinating fantastic right yeah so this is a great feature and then i think it should do this for bookmarks okay so i would say this summary should summarize and bookmark and put into my knowledge base which is to say um what i would actually like this to do is i would like brave to take every page i browse you can do these things and organize them right okay so instead of doing this i want brave and this would be a paid feature i'd pay 10 bucks a month for okay every single page instead of having a history build a summary of the page give me a picture of the page and build me a knowledge base and categorize it so then i can say i would you know i surfed a page okay i remember there was a story about corvettes being converted into evs and it would be like boom yes here's the story you read on this date yeah and here are other stories related to it boom that would be a killer feature right so this idea of like um your history your browser history becoming an ai a language model into itself that could be killer yeah integrated into everywhere you've surfed and then we always have those moments like oh man where was that then you're searching like crazy and you can't quite find it and it was a one particular article that you got through to some link and then suggest things to me based upon what i've done you know you see i'm going and looking at nicks you see me looking at recipes for breakfast foods okay you know i'm into you know i dig my brunch you know i dig my next give me my next thing love it so i give this a i give this a solid b okay um this is something we all want built into a browser and it shows incredible potential of you know browser plus ai i think they should keep pulling the string and see where this leads them.

48:17Yeah. And you can see here from the monetization and you can get different tasks. You can up, you know, kind of upsell into more advanced models and conversations about the page. So not just summary, but like conversations, generation. And so this is a great place for them to put those features in. So it's a great monetization, as you would say. Lots of monetization here. Lots of monetization. All right. Okay. You didn't give a grade. What do you give them? I give these guys a B2. I think this is great. It's a good start. You know, I use kind of Brave not as my main browser because we're, you know, I use Google Workspaces for everything.

48:56But I think this, for my browsing browser, I may move all the activity over here now. So I'm very excited. You can do it with one click, by the way. It moves everything over because it's based on Chromium. Yeah. And so, but the other thing that happens with the Brave browser is because they get rid of all the fakaka, you know, all the... cookies and ads and popovers it's incredible in terms of the speed to load pages and also when you have pages that are just too heavy that have all kinds of crazy pops it doesn't take over your browser now i know that's only like one out of 50 pages you might go to yeah but it really does speed up your uh browsing and when you're that also i would check out the brave mobile browser yeah uh not to make this a commercial for brave uh but shout out to my friends at brave yeah Because when you're on mobile and you're on a really crummy connection, like all that stuff is like 50 % of the page is stuff you don't need.

49:53Oh, nowadays, it's really bad. It's really bad. And some people are like, you go to the New York Post or Drudge or some of these pages, it's just like, I don't know how many cookies are going on. You've got to get rid of all those, like first the cookie box and then you've got to sometimes add. Pop-ups. Yeah, you've got to X things out. It's just, it's too much. So when you're using it on mobile, you really can see how dramatically faster it is. Okay. Oh, I'm going to give that a try. Yeah, it's pretty great. Okay. And let's go to our last one, which is I know you're a big fan of these folks as well.

50:24Zapier makes you happier. I love Zapier. Exactly. And so, you know, I didn't do the end-to-end demo here as well because, you know, the team doesn't sometimes like it when I integrate things into our Slack. So I don't always get the full freedom. But here you can see how straightforward it is. Now, as I can say, when I get an email from Michael Gert and send me a Slack message. Yeah. And you and I were having a kind of a group chat conversation this weekend about like, hey, when certain emails come in, you should put it into a Slack channel so you can talk about it. So they're just making this.

50:53I was speaking specifically about expenses. I won't say whose discussion this was, but I have a channel for expenses. So when producer Nick or Presh or somebody on the team expenses something, I am. the accountants or whatever, see it in real time from, I don't know which card it is, but whatever card we use, it zips it over into slack and I see it. Now what's interesting is I'll see things and I'm like, Oh, we're paying for that. I didn't know that I might want to use that. Or what is this thing? I don't even know what that's about. So I can just reply to the Twitter threat to the slack threads like what is this?

51:30Then imagine fraud. Imagine somebody were stealing money, or using the corporate card in the wrong way you could be like hey who went to miller and lux and a warriors game and they'd be like that was you jay cal and i'd be like okay that's a lot but if it was somebody else i'd be like what's going on here you know yeah i'm not i haven't been to warriors game in three months what's going on here right yeah i know let's go yeah but so you know the idea you know these things were you know look zapier had always done a good job of making these things like pretty easy i think it's now at the you know lowest barrier like you just come in here type in what you want it then creates it for you and then you just kind of go through their their their usual builder to to connect it to all your services to make it happen right and so they couldn't have made it easier i think they've done an incredible job yeah and there's no reason you should not be using this service now yeah so when you previously did this you had to do if that this then that booleans and you had to like do each thing it was a little bit i don't don't want to say it's complicated but yeah i think you know the bottom 50 of your company it you're depending on how tech savvy they are like at a small business i would say the bottom 50 would struggle with this the top 20 would do it easily and 30 would take him you know 15 minutes to figure it out they'd have to watch a video right this is just going to make automation a lot simpler yep if you can do it in natural language so this is another example of making things easier for civilians to be really good at technical tasks yes so it falls into the whole thing we did with um you know uh the code interpreter which is another terrible name whoever's doing the branding at opening i just call me i'll tell you what to call things they shouldn't call it what code interpreter they should call it data scientist that's it oh that well they changed the name like twice they called it code interpreter then it was advanced data analytics, and then today they called a code interpreter again.

53:26Just call it analyst, data analyst. I like data analyst or data, you know, something like that. But anyway, the point is making things easier to use. So if everybody could be a good writer today with AI, that's great success. Everybody could become good at scripting and doing Zapier. That's amazing. If everybody could do basic UX design, if everybody could do basic music composure, the entire society will go from being neophytes to good yes so like you you no longer have to suck like 80 of people suck at everything now everybody's going to be good at everything and then there'll just be some people who are elite but we won't have this like elite and suck yeah just everybody will be okay to good sort of the mobile phone did that for everyone too like i don't know if you're you know once everyone got on the smartphones well look once everyone got on smartphones we had that same like you know people used to struggle with directions right yeah right think about like and even when you had online maps you still have to go to you know map quest and print it out and do that like now it was an equalizer exactly but now if you run into any person that like can't get directions right like you don't even think about it anymore yeah the idea that you would be lost it's an edge case being lost like if you're lost it's because you're in a third world country or even then right like yeah it would be even hard because you would have the gps location or your phone died that's actually the reason yeah the fear of the phone dying yeah um all right i give this um gosh it's either a b plus or an a minus for me because it's a it's a new the vision is great yeah i'm gonna get i'm gonna go ahead and go b plus i'm gonna go b plus i'm at a minus i think it's like the one the one thing i was gonna hold back like you know the one thing to help people back is like that if then else kind of you know scenario ifft right and it's just simplified now you don't have to do you specifically tell it hey when i get an email from this person send me a slack message yes it walks you through the configuration and that's going to really make things a lot more productive for folks you can use it outside of work use cases as well and i'm very excited by it the simplicity of it fantastic and you know that zapier has all kinds of really interesting things like they have type form linkedin instagram yeah uh you can do all kinds of crazy things yeah i'll actually just go back and let me just pull that back up i might have lost it here oh yeah here it is uh i might have lost here they have some producer do you use zapier at all or no do you have any zap set up right now producer no so why don't you go ahead and um do this for the show here's some of the examples well yeah see if you can do some of these nick for the show where when i think we i think i set this up long ago when it when we publish a youtube video it goes to a slack room like that's set up right you don't have that is set up yeah okay i thought you meant do we have any in terms of like booking the show not with like no what i would like to do is when the show publishes to automatically do the tweet do a linkedin you know whatever do an instagram i don't know what's possible of like just automatically when it goes up on youtube have an automated published colon boom because then if we forget it's okay we just at least got that out right yeah the problem is when you're uploading to youtube you have to go through i mean sorry when you're uploading to twitter you have to actually upload the file manually it doesn't do it via zapier i would still do that but i'm saying like have zapier at least when the youtube video goes up do a tweet do a linkedin doesn't have to be the full thing it's just like a little quick signal that it's up and running you can still do the fuller one yeah uh twitter not currently supported yeah i think that was when you're here oh it's twitter sorry twitter yes you got telegram so they are trying to figure out my understanding with the twitter situation is remember elon said you have to pay in order to have access to the api i think zapier maybe hasn't paid or doesn't want to pay i don't know what the situation is i think like the mint the min price is quite a lot it's a good you know 50 grand a month or something something like yeah they don't have that does it do it to linkedin because i think the last time i tried it was linkedin it wasn't working there either some of the uh social networks were getting annoyed that people were doing too much of this automated posting so i think that it was frowned upon by some folks um but yeah look you're saying when this week in startups publishes on youtube send a post on to the this week and startups yeah i just was copying and pasting so i got the text wrong yeah it looks like it does linkedin yeah yeah so it's great we have to connect it great awesome all right yeah i'm gonna go b plus pretty great okay awesome all right well what a great day uh and then uh next week we'll do grok because i got access to grok you got okay did you get access yet or no yeah i just got it when we were sitting here so yeah so i just got it um It's pretty solid at first glance.