313. "I told Jimmy Carr to quit his job", with Mike Harle, Jimmy Carr's (last ever) manager

25 Jun 2026 · 52 min · 18 chapters

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In short

Mike Harle (Shell’s former UK CMO) recounts the moment he told young employee Jimmy Carr to leave Shell and pursue stand-up comedy instead of a high-status consulting job (BCG). The episode explores manager-as-leader themes: spotting “wrong stream” misfit, giving time to special people, and managing potential with dignity.

Guest backgrounds

Mike Harle spent 32 years at Shell (joined 1976, left 2008), later became a Church of England priest, worked with asylum seekers and disadvantaged women in the UK, and now teaches/mentors in the Czech Republic. Jimmy Carr is a UK comedian; the episode frames this as his “last ever” manager story.

Key claims

Harle says he recognized Carr’s heart wasn’t in business; Carr was nervous, inconsistent (often late), but sharp and curious. Harle claims he advised the exit quickly (around Jan 2000), using HR voluntary redundancy, and prioritized Carr’s humanity over company retention.

Notable examples

Carr’s pub gigs; Harle’s “iceberg” analogy about shared vulnerability; Shell’s later UK marketing improvements (loyalty programs, competitive pricing); Harle declined Red Bull exclusivity in favor of Virgin Cola.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introduction to Mike Harle

0:00 to 0:45

Learn about Mike Harle's early career and insights on his time at Shell.

“And then I kind of figured out, look, I'm not happy here.”

The Influence of AI on Business

2:13 to 2:40

Discussion on AI's impact and how HubSpot's AI leverages customer data.

“You prompt for 20 minutes, the output is polished, is confident, and is completely flipping useless.”

Mike Harle's Career Journey

3:29 to 5:34

Mike shares his career path and significant milestones at Shell.

“But I suppose, you know, Al, sometimes we have people at work that play in a rock band in the evenings or they like cracking a joke.”

Jimmy Carr's Early Days at Shell

5:34 to 6:39

Exploration of Jimmy Carr's beginnings and his initial challenges at Shell.

“You know, my big break, if you put it that way, was getting the job of marketing manager for the UK, which happened in about 1994 through to about 2002.”

The Unique Relationship Between Mike and Jimmy

6:39 to 10:56

An in-depth look at the bond formed between Mike and Jimmy Carr during their time at Shell.

“So you said, I don't think you used the word awkward.”

Navigating Personal Challenges

10:56 to 14:06

Mike discusses personal struggles and how they intertwined with his mentorship of Jimmy.

“So he and I used to, as I say, go for coffees or go for a beer.”

Jimmy's Decision to Leave Shell for Comedy

14:06 to 22:24

Learn about the pivotal moment when Jimmy Carr chose to pursue comedy over a corporate career.

“There was, you know, I was kind of more than his boss.”

Leadership and Humanity in the Workplace

22:24 to 27:54

Explore the importance of treating employees with dignity and supporting their career choices.

“And it was the right moment to have heard that from the right person, you know.”

Spirituality and Personal Journey

28:00 to 29:22

Explore the influence of spirituality on personal growth and community engagement.

“Did you ever talk about that kind of thing?”

Mentoring and Supporting Others

29:22 to 31:03

Learn about the importance of mentoring and supporting individuals in their endeavors.

“Was there anyone else in your career that you managed or worked with that you've done something similar and encouraged them to go and go in a different direction?”
Show all 18 chapters

The Value of Academic Qualifications

31:03 to 32:43

Understand the significance of academic qualifications in management and leadership.

“and like I want to be a great manager like Mike what how where do they start do they need to do the academic stuff as well.”

Management vs. Leadership

32:43 to 34:34

Discover the differences between management and leadership and how to develop them.

“who does want to rise up the ranks you've done, but also do it in a nice, steady, respectful way?”

Creating Meaning in Work

34:34 to 36:07

Learn strategies for helping others find meaning and purpose in their work.

“I don't think a lot of people understand exactly how you go about doing that.”

Navigating Corporate Challenges

36:07 to 39:08

Explore how to maintain a positive culture and brand reputation during difficult times.

“There was stuff going on, sadly, in Nigeria and with the Brent Spa incident that, you know, the brand took a hit at that time.”

Life After Shell: A Personal Timeline

39:08 to 42:00

Discuss the journey of personal and professional transformation after leaving Shell.

“And do you know there was part of that also, that we were so bloody busy.”

Navigating Personal and Professional Change

42:00 to 45:32

Mike discusses his journey through various roles and the importance of managing potential.

“And if you're a leader under stress, if you're not doing it, you might want to think about that.”

Curiosity as a Path to Success

45:32 to 49:12

The conversation shifts to the role of curiosity in personal and professional development.

“beyond the normal, if you like, line management advice was because my performance was good.”

The Curator of Talent

49:12 to 50:08

Mike is described as a curator of talent, emphasizing the importance of seeing potential in others.

“And look, we could give you three takeaways about management frameworks, But honestly, that feels like the wrong response to this conversation because Mike's story isn't really about management.”
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Transcript

Automatic transcript. May contain errors.

0:00So I'm working for Shell. And then I kind of figured out, look, I'm not happy here. I was kind of low energy. I was not the funny guy in the office. I was just like, this is bullshit. I had a boss there, a guy called Mike Harle, who I recently kind of got back in touch with a little bit. So I went and did like the McKinsey Boston consulting interviews. So I was like, I said to my boss, Mike, I said, look, I'm going to go and try and get a job on these things. And he sat me down in his office and just went, no, I can't see it. I can't see it. she's just going to have the same problem somewhere else.

0:33I just don't see it. And that was kind of enough. It was enough that he saw me as like a funny, nice guy. Just went, yeah, this isn't for you. You're in the wrong stream. That's Jimmy Carr talking to Stephen Bartlett on Diary of a CEO a few years ago. And the boss Jimmy is talking about, we tracked him down. Mike Harle spent 32 years at Shell, ended up as their UK CMO. and today he's telling his story about Jimmy Carr publicly for the very first time. In case you're one of the tiny minority who don't know who Jimmy Carr is, he is one of the UK's best-known comics and is renowned for his sharp takedowns, late-night humour, and more recently, his thoughts on leading a fulfilled life.

1:15Hello and welcome to Truth, Lies and Work, the award-winning podcast where behavioural science meets workplace culture, brought to you by the HubSpot Podcast Network, the audio destination for business professionals. My name is Leanne, I'm a chartered occupational psychologist. My name is Al and I'm a business owner and we're co-founders of people and culture consultancy Oblong and together we help you simplify the science of work. Mike Hall spent 32 years at Shell, rising to become their UK chief marketing officer. He's also been a priest, worked with asylum seekers and is now teaching in the Czech Republic.

1:47But what Mike is most known for is a two-minute conversation in his office around the year 2000 when he told a nervous, chronically late junior employee to quit and become a comedian. That employee was Jimmy Carr. Today, we find out what Mike saw that others missed, why great managers sometimes tell their best people to leave, and what it actually takes to unlock someone's potential. So let's join Mike and Al after this very short break. Does your experience with AI sound a little like this? You prompt for 20 minutes, the output is polished, is confident, and is completely flipping useless. Well, that's what happens when AI doesn't know anything about your business.

2:24But you know what does know something about your business? HubSpot. HubSpot's AI. It works with your actual customer data. Every interaction, every signal your team has generated over time. So instead of prompting and hoping, you ask once and ship it. Check out HubSpot.com, the agentic customer platform for growing businesses.

2:49I'm Mike Hall. I had a career at Shell in marketing. I have been a priest for 10 years. I have worked extensively with asylum seekers, supporting them one-to-one in England, and most recently branched into English teaching and mentoring here in the Czech Republic. I've also worked with disadvantaged women in housing projects. I've visited all 92 football league grounds and I've done a kind of million other things. So that's some of the things that I've done. But what am I famous for? You asked. Well, famous is kind of a thing. But I suppose, you know, Al, sometimes we have people at work that play in a rock band in the evenings or they like cracking a joke.

3:44and you kind of say to them, yeah, it's great, but don't give up your day job. Yeah. So we had a guy at Shell called Jimmy Carr and I said to him, do give up your day job. So I was the guy who advised Jimmy to go into comedy and I guess that's what I'm famous for. Fabulous. I mean, that's one of the best ones we've ever had. I tell you what, Jimmy seems to be doing all right these days. So clearly it was the right decision. Yeah, I think he's done obviously astoundingly well. And it's hard to relate to that kind of nervous early 20s guy that I spoke to on that day. But yeah, I mean, it gives me great joy to see that.

4:28Well, we're going to come back to the nervous early 20s guy in a second. Sure. Before we talk about Jimmy Carr, we want to talk a little bit about you. So tell us, you were at Shell. What year are we? Give us the timeline when you were at Shell and when you started, when you finished. Yeah, I started in 1976. I kind of joined Shell from school. I had a good education in Newcastle, went to grammar school. I joined Shell, though, instead of going to university, they sponsored me through a degree course in business and later through an MBA at Manchester. So they were great to me and helped me find my feet after some really horrendous exam results, you know, back at school.

5:08I was great at two things at school. I was brilliant on the flute and swam, you know, like really like a fish. Apart from that, the rest of it kind of passed me by. So I was really, you know, pleased to get the opportunity with Shell. That was 1976. And I finally left Shell in 2008. So, gosh, that sounds like a 32-year career at Shell. You know, my big break, if you put it that way, was getting the job of marketing manager for the UK, which happened in about 1994 through to about 2002. So I did that job for maybe eight years or so. So in contemporary parlance, you would say I was the CMO of Shell in the UK.

6:00And that was, you know, a kind of a big deal. That was to do with petrol prices. It was to do with shops. It was to do with loyalty programs. I was responsible for the brand in the UK, blah, blah, blah. You know, it was a big job. I was thrilled to get it and, you know, loved doing it and working alongside some very talented people. you know, particularly young people and developing a talent pool. So that's the kind of time frame that we're talking about. Jimmy was towards the back end of that sort of 98 to 2000. Jimmy left at the beginning of 2000. Okay, so let's go into the beginning of Jimmy's career.

6:42So you said, I don't think you used the word awkward. I think you said, what was the phrase, the way you described him? Something 21 year old? Probably nervous. Yeah, yeah, yeah. So nervous 21-year-old. I have seen pictures of him when he was a teenager and he's definitely changed his image slightly since then. Did he join directly on your team? He did, actually. Yeah, yeah. I mean, you know, back in those days, Al, joining Shell from Oxford or Cambridge, I mean, Jimmy was from Cambridge University, was kind of, you know, like the best thing that you could do. May not be so, you know, I don't know.

7:20But it was good enough for Liz Truss. She joined from Oxford. So did William Hague. So there was a kind of pattern. I mean, you wouldn't have thought William Hague, Liz Truss and Jimmy Carr had much in common, but they all joined Shell from Oxbridge. so there was a kind of pattern and a flow to that and there was a central recruitment body in Shell Centre and they were in touch with me and said Mike we've got this bloke for you you know we think marketing would be a good place for him to kind of start would he come and or can he come over and see you so we did that and you know on that maybe 1998 sometime you know know, Jimmy Carr walked in my office for the first time.

8:09And, you know, I said nervous. I mean, I would say that Jimmy kind of was struggling with the reality of what he'd just done. Like, why am I here? You know, have I ended up, you know, in this place doing this kind of job? So So I think even in that first meeting, he expressed some, you know, confusion about that. And, yeah, it was kind of strange. He was nervous. He was apprehensive. He was trying to say the right things, but it wasn't quite coming out brilliantly. so yeah I gave him a job in marketing and sort of helped him along through that over the next next couple of years but he was hesitant and there was a sense that yeah you know am I a fish out of water here Jimmy had a very loose connection with the reality of working life so you know So what you'd expect from a keen young graduate is, you know, polished shoes, a good suit.

9:21Now, Jimmy always had a good suit on. But he was quite frequently three hours late if he came in at all, particularly towards the end. So, you know, it was it was like kind of we had to be a little bit grateful that he was there at all. so he was inconsistent lacking in commitment but a great person to have and have around the office because people liked him and in particular he and I I mean you know this was a marketing hierarchy there were two managers between him and me so really you know I shouldn't have been talking to him apart from his annual review. But I liked him. He liked me. We grew a connection.

10:06And we used to go for a coffee together, go for a beer together, and developed a kind of friendship, which was pretty special. So he was, yeah, remained a fish out of water, I think you could say. but you know likeable great to have around the office um but didn't throw himself into the work of understanding uk motorists and their consumer buying habits i think it's fair to say your job was to ensure that you've got a great team to hit your marketing goals you've just described him as sometimes not coming in sometimes coming late not really doing doing a great deal so why do you keep him around you said you liked him personally but from a professional point of view should you not have just got rid of him in like week four well I don't know I suppose week four we were still trying to work out you know whether whether this pattern would become more consistent or not or whether he was we just put him in the wrong job I don't know but yeah I mean I can't say the thought didn't cross our minds, but he was, yeah, I mean, great fun to be around.

11:24I want to talk a bit more about that relationship that he and I had, which was kind of unconventional because normally, you know, there would be other, you know, intervening managers who would kind of handle Jimmy, but they didn't know what to do with him either. So he and I used to, as I say, go for coffees or go for a beer. At that time, I was going through some significant difficulties of my own. You know, my wife had a terminal illness. I had a young son. You know, things were really tough for me. And he was finding his way. So, you know, at those coffees, he used to share, you know, his doubts.

12:07There was a vulnerability there, you know, on both sides. And sometimes I use the analogy of the water level on the iceberg, you know, and the lower the water level gets because of circumstances, the more of the iceberg you see. And the water level between me and Jimmy got very low. So there was a lot of, you know, who we were as human beings on show to each other. So there was a shared vulnerability and a willingness to kind of exchange at a deeper level than just, you know, manager and kind of subordinate, to use an old fashioned phrase. So we used to talk about pretty much everything. I mean, he was struggling to find a girlfriend at that time.

12:56We would talk about that type of stuff. My wife's condition, you name it. It was great. It was all up for grabs. Yeah. So in a sense, it was natural for him to be talking to me about his options for the future. I think in one of Jimmy's books, I think he mentioned he didn't know his dad and he just knew he'd just known his mom or his dad wasn't on the scene. I remember that. So do you think that you were kind of a proxy father figure to him perhaps, or is that a bit too obvious a question? I don't know. I can't really answer that except to say that, yes, he had a difficult relationship with his dad.

13:35And I think he's documented that pretty well in his book about 18 months ago, Before and Laughter, which he talks about these episodes very openly, and I may say very accurately. So I think I was the right person to give him advice at that time, and I'm not sure he had anyone else. Let's put it like that. So it was kind of me that he came to for the big life advice at that particular moment. There was of respect. There was, you know, I was kind of more than his boss. I mean, I suppose he could, in retrospect, say, was it an example of my weak boundary management in terms of, yeah. But I don't, you know, life fell too short for all that.

14:22Let me talk about this boundary, because I don't think there are many junior execs in Shell today who go for a beer with the CMO. I think it started when we discovered we had shared interests. You know, he was very interested in music and the entertainment world. In my earlier days, I said that I'd been very good on the flute. I'd done quite a few West End shows, you know, Starlight Express, that type of thing, playing the flute as a sort of semi-pro musician. He was kind of really interested in that world. My brother was a professional musician who was about the time that I was with Jimmy. My brother was recording a major album with Elvis Costello and he'd just finished working with Paul McCartney.

15:10So, you know, I was kind of meeting Elvis Costello, hanging out with Level 42, that sort of thing. This was, and Jimmy loved all that. He loved hearing about that and he kind of engaged with that entertainment side. So that's not a normal thing for a boss and a subordinate kind of junior guy to talk about. But we found there was a connection. I remember I think he worked or a mate of his worked at Our Price Records, you know, on Piccadilly Circus. And had one of my heroes, Tony Bennett, the Frank Sinatra equivalent singer going there. And Jimmy got me Tony Bennett's autograph on a CD, which I was pretty thrilled about.

15:55so he was kind of up for that sort of thing as well so yeah he liked talking about entertainment he related to me and the world that I was inhabiting outside of Shell So was there a sign even early on that he was destined for other things? Well there was certainly a sign he wasn't destined for Shell you know there are plenty of those I think he got curious you know one of the things that I most value about people is curiosity, you know, and it's your curiosity. That's the reason I'm on this podcast now. So I really value curiosity in people. And Jimmy was curious about what it would look like if he tried stand-up comedy.

16:44You know, would it work? Did it matter if it didn't? Could it lead to something? You know, these were the kind of questions that he was asking at that time. So, yeah, it was early signs, early signs of him looking outside the standard, you know, world of business. And I think it's great that someone at 24, 25 can quickly realize that this life isn't for them. You know, I mean, I get people who are 55 and have spent the last 30 years in a kind of simmering disappointment because they've been doing something that wasn't their passion. And if you can't take a chance at 24, 25 on your future, you're sunk.

17:35And Jimmy was of a mind to take a chance, you know, and some might say he had very little to lose. But he did have a great, you know, a job at Shell, and he could have made a future out of it if he'd been so minded. I've heard someone say that clever people are sometimes funny, but funny people are always very clever. And so was, did you sense that, regardless of Oxbridge, you sense that he was sharp? Absolutely. I think Jimmy was then and remains, you know, a thinker. You know, you just read the kind of people that he likes knocking about with these days. You know, Jimmy is a thinker. He thinks deeply about things.

18:21And at that point in time, he was thinking deeply about his future. It wasn't a casual thing. You know, it was kind of, this is a major life decision that I'm about to take, or that I could take the option in front of me. So he had an innate intelligence, a sharpness, a wit. I mean, of course, you know, in most officers, there are lots of funny guys or girls around. And Jimmy was one of those, maybe a bit above the average. But it was still a significant leap of faith to be talking about going and doing a gig in a pub. Well, let's get into that. So that's the moment. So I believe I've written down here 1998 to around 2000.

19:072000 was the time that you must have had the conversation with him about this. So how did it start? Did he start it? Did you start it? Jimmy came to me and said, hey Mike, you know, can I pop in your office for, you know, half an hour later on today and just talk about something? And I said, of course, you know, feel free, two o 'clock. So there he is. You know, I'm in the CMO office there. And Jimmy came in, sat down. And I kind of remember that what he was saying was, I've got a great opportunity here in front of me, Mike, and I don't quite know which way to go. And he said, I've just been offered a job with Boston Consulting Group.

19:52BCG. Big name then. Probably a massive name now. It was, you know, McKinsey, BCG. This was kind of the place to go. And he said, I'm thinking about taking it and leaving, you know. What do you think? And I said, I'm not sure your heart's in business, Jimmy. You know, I mean, isn't it just more of the same? Isn't it just a high-octane version of what you don't like now? You know, where you're going to be under more pressure, where the expectations are going to be higher, and your heart's not going to be in it. I said, it's flattering. Of course it is. Everyone likes to be approached by companies like that, you know.

20:42But I said, so how are the gigs going? I think at that stage he'd done maybe one or two, you know, in a pub probably near his home in High Wycombe or something like that, you know. So he said, you know, okay, quite encouraging. He said, it's hard finding the material, you know, and I don't know if I'm, you know, but I got a reasonable reaction, so I'm going to do more. I said, bugger it. Do that, Jimmy. That's where your heart is. That's where your passion is. That's what you want to do. That's where you want to be. I said, why not go flat out for comedy? and really see if he can make it. You know, it'll be a lot of hard work.

21:32And he was never afraid of hard work in areas that he was passionate about. I also came from a family. I mentioned my brother was a musician, but I come from a family that's, you know, in the entertainment and media business, essentially, you know. So these kind of jobs weren't necessarily for somebody else. They were for us. And, you know, so it didn't seem that bizarre suggesting someone go into comedy as a branch of entertainment. And that bit of advice was the thing that made Jimmy, you know, take the left fork in the road. As he's acknowledged countless times subsequently. so it was it felt like a really really important moment and uh i'm glad i advised him to follow his heart and nod his head was it an immediate thing you said jimmy i think you should go and you should not take the bcg gig you should go and pursue comedy and he went cool next day i'm off or did it take a little time for it to supercalate i don't think it took long al um my memory is that he might have slept on it or we talked the next day, but it immediately felt right to him.

22:57And it was the right moment to have heard that from the right person, you know. So everything clicked into place. And, you know, I set into process with our human resources people that Jimmy would make an exit. He got paid some money for exiting on a kind of voluntary redundancy scheme, which I think still amuses him to this day that he got voluntary redundancy for leaving a jog that he couldn't stand. But yeah, he was quick onto it. And, you know, the evening gigs were ramping up and Jimmy was getting more and more active. It was a pretty immediate reaction. And I think probably within a couple of months, January 2000, and he was gone.

23:48And I remember, I think I moved on maybe, or I was out of reach for some reason. But on the day that he left, he wrote me a charming letter, really nice letter, thanking me for what I'd done, for the things that I'd said, for being the right person at the right time for him. And I remember his closing sentence, Sal, which was, so Mike, I'm off to join the circus. I'm off to join the circus. Cheers, Jimmy. And that's what he did. So no great deliberation, no BCG. Jimmy was off to join the circus and he's still there. Most managers would never do something you've done there because they'd either want to keep someone like Jimmy because even though they weren't great at the job, they were still like, obviously, you know, people liked them around the office.

24:51Sure. Or there's perhaps a little bit of professional jealousy of going, well, I'm going to stick here in Shell and you're going to go off and do an exciting, like you're going to be a comedian. What made you put Jimmy's career first over what you actually needed as a manager? I wanted to do the best by a human being, you know. I think as a manager and as a person, as a leader, I always had high regard for everyone's humanity and the dignity with which we deal with them at work. And that's why, as I mentioned earlier, I've been working with asylum seekers, why I work with software developers now here in the Czech Republic.

25:40why I worked with, you know, all sorts of people, because I believe, you know, in the equality and humanity of all people. And I believe, you know, that they need to be dealt with with dignity and with agency in their own situation. And I think that's what I was doing for Jimmy. His road at Shell had come to an end, but I wanted the best for him as a person. even if I took a little bit of a knock for you know how did you let that you know slip through your hands Mike or you know what the hell have you advised Jimmy to do here I was prepared to take that here I was the best marketer they had. Where's this come from this belief that everyone should be happy at work where everyone should be treated with dignity where's that come from?

26:35I think it comes from, it came from my dad, probably, you know, I mean, at the end of the day, most things do, or a lot of things can. So my dad was a socialist, in his early days, a communist. he was strong on doing the right thing by people he managed in later years a furniture manufacturing company in the northeast of england with a few thousand employees and he was great with the unions because he wasn't trying to screw them he was trying to get fairness in employment with the people that worked for him and that were committed to him so I think that was ingrained in me from a very, very early age.

27:25And, you know, through my own, you know, political principles, my own spirituality as well, doing the right thing by people, wanting individuals to flourish, you know, to me was an important element of leadership. And I think, you know, nothing that's happened subsequently has changed my mind on that. I still think that's what makes a great leader. If the people around them flourish, you know? You later became a priest for a while. Yeah. And if I remember correctly, that was one of the possibilities of early Jimmy to become a priest. Did you ever talk about that kind of thing? He had a sort of gentle Roman Catholic spirituality.

28:11Mine was Protestant, Church of England. But I suppose we did touch on it. I seem to remember that his mother was quite a committed Roman Catholic. So it was something that he didn't dismiss. It was something that was real to him. But if you like, you know, my own excursion into the church, which lasted 10 years, was something that happened later on when eventually I became, you know, bereaved and was struggling with the whole issue of how to raise a child on my own. how to embed ourselves in a community, and how to, if you like, share what I'd learned from my tough experiences with other people and help them through all sorts of difficult situations, old age, infirmity, suicide, bereavement, mental illness, etc.

29:03And to me, that's what being a priest in the community was about. So that was a really sort of, felt like quite a fruitful time. I also later on after a number of years alone met my second wife through it so that was kind of an added advantage. Was there anyone else in your career that you managed or worked with that you've done something similar and encouraged them to go and go in a different direction? Yeah that's a that's a good question. Working with I mean I've always had those projects going on with people. I've always had those kind of mentoring relationships. There's a guy that I'm supporting now back in Bournemouth who is a Cameroonian asylum seeker who's just got permission to remain in the UK and I'm trying to help him launch his football career.

29:57So that's an example of someone who I'm trying to find a way of helping him unleash his talent. I'm also working here in Brno with a very talented marketing consultant who's working on truth and reconciliation projects between the historic conflicts between Czech and German people, a really, really talented woman. And so, you know, and there are a string of other people like that where I think, yeah, I love their energy. I see their heart. I can help them, if you like, take away some of what I would call self-limiting beliefs about what's possible. and you know that phrase self-limiting belief is I suppose what I took away from Jimmy Carr that day.

30:54So you did your MBA you've obviously learned the academic side of management and then in your 32 years at Shell you learned the actual practical side of it so if someone's listening and like I want to be a great manager like Mike what how where do they start do they need to do the academic stuff as well. I can't say whether everyone should do an MBA or not, but I can say for me, it opened up a world that I didn't know existed. So up until that point, I'd been, you know, marketing this, marketing that in shell. I kind of understood how it worked, market research, product development, you know, diddle.

31:30But as I moved and saw the potential for leadership positions. I needed more of a framework other than being just suddenly made a boss who was, you know, dealing with people in the best way that he or she could. I needed a kind of theoretical framework. I needed some ideas to pin that on that would help me understand what I was doing and how to get the best out of people. So for me, doing an academic qualification at a good business school, not any business school, but a good one, where there was a real freedom to explore ideas, in particular organizational culture and leadership in my case, and to read widely on the subject.

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32:20I mean, I was reading people like Ed Schein, Linda Smircic, and Gareth Morgan at the time. And, you know, that was kind of taking the scales off my eyes in terms of what was possible. So I can't recommend that for everybody, but for me, it was a breakthrough three years. What advice would you give to someone who's perhaps a younger manager who does want to rise up the ranks you've done, but also do it in a nice, steady, respectful way? Work out whether you want to be a manager or a leader. When I think of management, Al, I think of someone that gives people objectives, that prioritizes, that allocates resources, that monitors progress, that reports, this kind of stuff.

33:13To me, that's the work of management. And, you know, we've all got to do that stuff. A leader is something different. A leader is someone in my book that helps individuals and teams create meaning in their work. so that what they're doing has an importance and a relevance to them and maybe even beyond them, that they find meaning in what they're doing, they find a validation, they find a purpose that overrides progress through the ranks or a salary increase or good feedback from the boss. So to me, work out whether you want to be a manager or a leader. If you want to be a manager, then great. There are a lot of courses you can go on that will teach you that sort of stuff.

34:12If you want to be a leader, you've got to think more widely than just being a manager. You've got to read more widely. You've got to study more widely. You've got to work out who you're trying to be, who are your role models, and how you're going to go about developing the skills to create meaning for other people. Can you tell me more about developing meaning for other people? I don't think a lot of people understand exactly how you go about doing that. People talk about, you know, an individual's objectives have got to overlap within organizations and if it's a good fit and, you know, so on and so forth.

34:52I think it's about bringing it back to people and saying, okay, how is what we're doing here, even if it's understanding the UK motorist? How is that helping you grow as a person? You know, how is that helping you develop intellectually? How is it helping you get more creative, maybe in the way that you segment markets? or collect data about consumers or develop relevant products? How's it helping you get more creative? How's it, you know, giving you a spring in your step when you get out of bed in the morning? How is it something you'd be proud to tell your kids you were involved with? You know, how did it change and make the world a slightly marginally better place?

35:48You know, those are the kind of questions that you can ask yourself. I can't give the answers to everyone about how to create meaning, but it does involve thinking beyond the obvious, reading beyond the obvious, listening and observing beyond the obvious. There was a period of time, I think from my memory about mid-90s onwards, where Shell as a brand weren't the good guys. and we're not going to go into exactly why but at that period in time how was it how did you manage to keep people feeling positive about the work they were doing when there were so many headlines and it felt like you were the bad guys yeah i mean there were things happening in the wider shell that were uncomfortable especially to young people who were maybe politically conscious.

36:38There was stuff going on, sadly, in Nigeria and with the Brent Spa incident that, you know, the brand took a hit at that time. At the same time, from a marketing point of view in the UK, we were becoming a more and more useful brand. We started selling different types of petrol. So, you know, guys and girls with high performance cars, you know, found there was a new petrol that would serve their needs. We were trying to get more competitive on price close to the supermarkets. We were developing shops and catering to many, many, you know, kind of more of their needs than ever before. We were one of the first ones in with air miles, lousy programs.

37:24You know, we were a pretty useful brand. And at that sort of four-court marketing level, we had a pretty good reputation. I must tell you a story about that, though. There was one sort of strange or, you know, for every Jimmy Carr moment, there was an equivalent thing where my decision was bad. And I remember being approached about that time, late 90s, it would have been by a guy called Dietrich, who was the guy behind Red Bull. Red Bull at that time was really struggling to find its way in the UK market. And Dietrich used to regularly give us a ring and say, Mike, you know, how about if I gave Shell exclusivity, like exclusive outlet rights for Red Bull in the UK?

38:15You know, you've got a lot of truck drivers. They're tired. You know, they want an energy drink. I mean, at that time, energy drinks didn't exist as a category. So this was all quite speculative. And, you know, at that time, talking about bad decisions, we were very involved with promoting Virgin Cola. So I'm the guy also, I might have said yes to Jimmy Carr, but I also said no to Red Bull. And, you know, take your pick, you know, which was a great decision or not. So I went with Virgin Cola and not Red Bull. But Red Bull found their own way. They started marketing through clubs to clubbers, you know, essentially.

38:58And they found their way in marketing terms. and we weren't about to be the guinea pigs for that. But yeah, that was something that I look back and think, hmm, that could have gone differently. And do you know there was part of that also, that we were so bloody busy. And, you know, when opportunities come across your desk and they're flying in from left, right and centre, it's difficult to always give attention to the right thing. What I would say about the Jimmy episode, though, is if I hadn't had time for him, we wouldn't be where we are. You know, so as a manager, leader, the second bit of advice I'd give you is to make sure that you're not stingy with the time that you give special people and people in general.

39:50Make sure that you've got time available, wherever it takes to listen to them. Well, that's a nice segue listening to people because you left in 2008 and since then over the last what what are we up to almost 20 19 years 18 years you've done an awful lot so you've been a priest you're now helping with lots of different projects talk me through the timeline 2008 you left and then what happened next yeah i left in 2008 my uh My first wife had died in 2004, so I was bringing up my son on my own with a bit of help from an absolutely wonderful mother-in-law. So that was kind of a tough time. I was drawn into the church at that time.

40:36She'd had a strong faith. I hadn't. But, you know, there were lots of light bulbs went on at that time. And I got involved and very rapidly moved through training. which is a long process into the church, and became a priest in the Church of England in southwest London. It was a time of, I felt, giving back to the community, trying to get some value from the difficulties that I'd been through. Something of lasting worth that was going to help other people rather than just kind of be a therapeutic exercise for myself. it was about that time that I engaged also in regular psychotherapy so you know to me I do two kinds of workout every week I do I do tennis I do physical workouts but I do an emotional workout and I still do that every week even here in Burno with the same person in fact.

41:43So that's really helped me understand where I've come from, where I'm going, and to clear out my emotions, to laugh, cry, share with another person on a regular basis. It's just incredibly healthy. And if you're a leader under stress, if you're not doing it, you might want to think about that. You don't have to be ill to do it. You have to be healthy to do it or get healthier. So yes, back to the timeline. So I was a priest for those years. I suppose we then had an interruption for COVID in which my tennis improved enormously, playing with my son pretty much every day. And that was a great pleasure.

42:31And, yeah, then my new wife, Jane, or to use her check name, Yana Vlakova, and I decided to move to Bournemouth. It was quite random, but I wanted to work with asylum seekers, you know, kind of for the same reasons. I wanted to go where there was a need, where there was, if you like, a deep sort of human need that I might be able to help with in some way. And I worked with a fantastic charity down in Bournemouth called International Care Network and did a variety of different things with them. But it brought me into daily contact with a large cohort of asylum seekers who I was honoured to, you know, kind of help with the legal stuff, with the language stuff, with trying to get used to life in the UK and what that would mean for them.

43:30So that was a great time. I'd worked on, as I say, some women's housing projects. In the meantime, a secondary school, state secondary school I was involved with. But that Bournemouth episode was really marked. You know, I've kind of got used to the idea of change. I now, you know, love change and embrace it. So I thought, OK, let's start a new career. Let's go to a place where there's an unintelligible language. Let's break the Brexit rules and move to Europe. Let's layer on the change and see how I grow. and that's what I'm doing and I am absolutely loving it. We're happy here. It's a great country, the Czech Republic and Brno is a great city.

44:21Not that I'm encouraging lots of UK tourists to come here but it's a great city and it's a hidden gem. It's in Moravia. It's in the east of Czech Republic. It's an hour and a half from Vienna, three hours from Prague, near Bratislava, Budapest, Krakow. We're in the center of Europe and it's got a richness, a history. The people bear the scars. But since 1989, Václav Havel and all the wonderful things that happened as the country became liberated, you know, it's a place of fantastic opportunity. So if you like, I'm back in a sense, trying to help in some small way release the potential of those people.

45:08You've used this word potential a couple of times. And I sense that a lot of people who are managers think they are managing performance, but it seems like you're managing potential. Is that right? I'm managing both. You know, there's no potential without performance. You've got to be able to perform first and then people start listening to you. I mean, the only reason I could get away with offering Jimmy, you know, beyond the normal, if you like, line management advice was because my performance was good. The performance gave me the license to manage people's potential. Because they believed in me, they believed in that what I was doing was going to be for the benefit of the company and for the individuals.

45:58So it's not an either or, Al. It's performance first, then manage your potential. But equally, if your performance is good and you're starting to realise your value to the organisation or just as a human being, don't underestimate that. You know, take the blinkers off and see what's possible beyond the current situation. You mentioned before you read Before and Laughter, Jimmy Carr's excellent book. Not at all what I expected, to be honest. I really enjoyed it. Have you been to see him recently on any of his gigs? I haven't, I'm afraid. I haven't been. No, he and I were in touch last year. We had a warm conversation.

46:46I mean, to be honest, he mentions me so much these days. There are people, you know, my mates are all saying, oh, long and heck, you know, Jimmy's been on the radio, has talked about you again. You know, I'm grateful for the continued acknowledgement. I don't earn a cent from it. It's great, you know, that that's happened. And I really, you know, there's a humility in that and acknowledging the contribution that we made at that time. And so, you know, good luck to him. There is something about watching someone like Jimmy Carr, even if you don't like his comedy, because his comedy isn't for everyone.

47:22But if you don't like it, he's just masterful at an awful lot of things. I've seen his doing his crowd work, and I've been to see him live three times now. And he does his crowd work, and he's just masterful, isn't he? He is, and it's really hard to equate with the nervous 24-year-old in my office that someone could make such a shift. So I guess if we're talking about managing change, then Jimmy would be a good person to speak about that. I'm very pleased. Yeah, because, you know, I don't know where he'd be if he'd stayed at Shell. You know, things wouldn't have gone so well. You've said he was curious.

48:04You've demonstrated you were obviously very curious. Curiosity seems to be the thing that helps you move towards success. Is that fair to say? Yeah. When I get interested in something, I want to go into it deeply. It's a family trait. all of my family are the same we become slightly obsessive about things you know I've got my brother was obsessive about playing the saxophone became the most recorded saxophonist in the world you know I'm proud to have a nephew that's Dua Lipa's producer you know I've got another nephew that's just written an amazing book on Arsenal and most of all I'm proud of my my own son son now who is, you know, working in the sports media industry for UK Sport.

48:56So kind of, we're all curious and we all go into things in great detail. It's a family trait. And at the moment, I'm in the Czech Republic and I want to know everything about it. Music, culture, everything. That was my call. And look, we could give you three takeaways about management frameworks, But honestly, that feels like the wrong response to this conversation because Mike's story isn't really about management. It's something rarer than that. Yeah. And what struck me throughout my chat with Mike is that Mike didn't see Jimmy Carr, the employee. He saw Jimmy Carr, the person. And in the end, Jimmy Carr, the friend.

49:34And he had the confidence and the generosity to act on that. So I think the word I'd use for Mike is a curator of talent, not just a manager, not even just a leader. Someone who looks at people around him and asks, what could this person actually become? And then actually does something about it. And what's remarkable is that it didn't stop with Shell. He continued to help others from asylum seekers in Bournemouth, software developers in Bruneau, even a Cameroonian footballer trying to get his break. Mike just keeps doing it. And it just so happens that one of the people he did it for became one of the UK's best known comedians.

50:05But I don't think that's really the point for Mike. I think the point of this is for all of us to be a little more Mike. Have a think. Mike, who around you right now is in the wrong stream? And do you care enough to say so? Now, Mike isn't looking for clients and he's not on social media. But if something in this conversation resonated and you'd like to reach out to Mike, just get in touch with us. All the links are in the show notes. And also, I first heard about Mike in the book Before and Laughter by Jibby Carr. It's Not What You Think is a really, really good book. And I recommend you go out and buy it today.

50:33This is Truth, Eyes, and Work. We will see you next week.

50:41Thank you.

From the publisher

What do you do when a brilliant, Oxford- or Cambridge-educated graduate walks into your office, chronically late, completely uncommitted to the business, but undeniably sharp? If you’re Mike Harle, you don’t fire them—you tell them to follow their heart and join the circus.

This week, we sit down for an exclusive, world-first public interview with Mike Harle, the former UK Chief Marketing Officer of Shell. In a legendary two-minute conversation around the year 2000, Mike looked past the corporate KPI metrics of a young, nervous junior executive named Jimmy Carr and gave him the ultimate piece of career advice: Do give up your day job.

In this episode, Mike shares the fascinating backstory behind one of comedy’s most famous career pivots, why he turned down an exclusive UK deal with a struggling new startup called Red Bull, and what it truly means to manage potential over performance.

🎧 What We Cover in This Episode:

The "Event" That Changed British Comedy: The real story behind Mike's office chat with a 24-year-old Jimmy Carr, who was torn between a high-octane job offer at Boston Consulting Group (BCG) and performing stand-up in local pubs.

The Fine Line Between Managing and Leading: Why management is about resources and objectives, but true leadership is about helping people find deep, individual meaning in their work.

Managing Vulnerability and Breaking Corporate Boundaries: How personal tragedy and a shared love for the entertainment world fostered an unconventional mentorship between a top-tier CMO and a junior exec.

Saying Yes to Jimmy, Saying No to Red Bull: Mike openly shares his corporate "bad decision"—turning down exclusive UK distribution rights for Red Bull back when the energy drink category didn't even exist.

Life Beyond the Corner Office: Mike's incredible pivot from Shell executive to serving as a Church of England priest for 10 years, supporting asylum seekers, and starting a fresh career lecturing in the Czech Republic.

"If you can't take a chance at 24 or 25 on your future, you're sunk. My job wasn't just to manage a pipeline; it was to do the best by a human being." — Mike Harle

📬 Connect with Al & Leanne
– LinkedIn: ⁠https://www.linkedin.com/company/truthlieswork⁠
– Al Elliott: ⁠https://www.linkedin.com/in/thisisalelliott⁠
– Leanne Elliott: ⁠https://www.linkedin.com/in/meetleanne⁠
– Email: hello@truthliesandwork.com
– Book a call: ⁠https://savvycal.com/meetleanne/chat⁠

Mental health support
UK & ROI — Samaritans Call 116 123 or visit ⁠https://www.samaritans.org⁠
UK — Mind Call 0300 123 3393 or visit ⁠https://www.mind.org.uk⁠
US — Suicide & Crisis Lifeline Call or text 988 or visit ⁠https://988lifeline.org⁠
Australia — Lifeline Call 13 11 14 or visit ⁠https://www.lifeline.org.au⁠
Global helplines: ⁠https://findahelpline.com⁠

Truth, Lies & Work is part of the HubSpot Podcast Network, the audio destination for business professionals.

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