In short
Alexis Ohanian discusses building a less toxic internet, his return to social networking via Digg, AI’s role in emotional memory and moderation, and his investments in women’s soccer and AI startups. He argues online communities should be moderated like real-life spaces: hate/violence should not be “normalized” by being adjacent to mainstream communities, and AI should help moderators and reduce inflammatory content visibility.
Guest
Alexis Ohanian, Reddit co-founder (launched 2005; sold to Condé Nast/Wired parent for $10M after ~16 months). Background includes Brooklyn birth, raised in Maryland; parents German and Armenian; family history tied to Armenian Genocide remembrance; worked on early tech after leaving the LSAT; later advocated for paternity leave, net neutrality, inclusivity. Co-founder of Angel City FC; minority stake buyer in Chelsea Women’s FC; investor/mentor via 776.
Key claims
Don’t create AI “facsimiles” of deceased loved ones; animate old photos/VHS restoration is acceptable. Most social media is fake/botted; Digg will verify humanity without creepy data. Women’s sports should be framed as business for billion-dollar enterprise value.
Notable examples
Waffle House origin story; Paul Graham/Y Combinator pivot from mobile ordering to browser-based Reddit; “vacuum repair guy” AMA; AI Midjourney clip debate; Angel City sellouts and Athlos; Digg moderation “Pokemon con” analogy; Commanders sports-bar behavior.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to Alexis Ohanian
0:45 to 1:18
Overview of Alexis Ohanian's background and achievements.
“At the same time, he's used his celebrity to advocate for paternity leave, net neutrality, and inclusivity in tech, among other causes.”
Warm-Up Questions with Alexis
1:18 to 1:40
Rapid fire warm-up questions to get to know Alexis Ohanian.
“Alexis Ohanian, welcome to The Big Interview.”
Childhood and Family Background
1:40 to 4:44
Alexis shares insights about his childhood and family heritage.
“Alexis, what is your most active text thread?”
Lessons from Family and Heritage
4:44 to 9:08
Alexis discusses how his family's history shaped his values and career.
“so I want to spend most of our time on that, but I think it's instructive to hear a little bit about someone's childhood in terms of informing who they are now.”
The Birth of Reddit
9:08 to 13:46
Alexis narrates the journey of founding Reddit and early challenges.
“I mean, that's, that's an origin story right there.”
Reflections on Success and Entrepreneurship
13:46 to 14:00
Alexis reflects on the lessons learned from his entrepreneurial journey.
“You sold it not long afterwards, full disclosure to Condé Nast, Wired's parent company, et cetera.”
Reflecting on Early Success and Personal Challenges
14:00 to 17:02
Alexis Ohanian discusses the implications of his early success and personal hardships during the founding of Reddit.
“as someone who works with founders all the time, right, you're sort of very well-versed in that entire world.”
The Emotional Impact of Technology on Memory
17:02 to 18:28
A conversation about using technology to recreate emotional memories and the ethical implications of AI in this context.
“But I also feel like To have all that stuff happen, from that moment forward, I've never had anyone come to me with a business problem that was even remotely jarring.”
Debates on AI Use in Emotional Contexts
18:28 to 23:09
Discussion on the societal reactions and ethical debates surrounding AI's role in recreating loved ones and emotional memories.
“I mean, there's a lot there and we don't have to sort of get into all of it, but I'm curious about that and just sort of how you're thinking about that.”
Investing in Women's Sports and Soccer
24:11 to 28:00
Alexis Ohanian shares his investments in women's sports, including his ownership in Angel City and Chelsea Women's Football Club.
“Let me ask you about what you're doing now because there are a few things to cover.”
Show all 18 chapters
Investing in Women's Sports
28:00 to 29:55
Alexis Ohanian discusses the importance of framing women's sports as a business opportunity.
“That's to help female soccer players from remote areas get recruited.”
Personal Reflections on Success
29:56 to 31:35
Ohanian shares his journey of aligning business values with personal experiences, especially for his daughters.
“And, and I, I wanted to make sure that I was never again in a room where I didn't feel like those things aligned.”
Hands-On Investing Philosophy
31:36 to 32:49
Ohanian explains his approach to being a hands-on investor and what founders can expect.
“or Chelsea, or Aflos, or some of these companies in particular, and not read it, it feels good.”
AI Investments and Startups
32:50 to 36:47
Discussion about the trends in AI investments and what Ohanian looks for in AI startups.
“And ironically, even though every VC invests in technology that's disrupting antiquated industries, venture is remarkably devoid of technology.”
The State of Social Media
36:48 to 38:06
Ohanian talks about the prevalence of fake interactions in social media and the potential to verify user authenticity.
“because there's so much that goes into the ultimate user experience at that foundational level that you've really got to be obsessed with it.”
Building a Community Platform
38:07 to 42:00
Exploring how to create a community platform that encourages positive interactions and discourages toxicity.
“So the opportunity we have with Digg is we get to reassess what it looks like to verify humanity in a way that's not creepy.”
Creating a Positive Online Community
42:00 to 43:57
Learn about strategies for reducing negativity in online communities.
“Or let's say people in the community have self-selected, and let's say it's not as obviously horrible, but it's just toxic, it's inflammatory, right?”
Control-Alt-Delete Game with Alexis Ohanian
43:57 to 47:50
Explore Ohanian's thoughts on technology through a fun game format.
“Well, look, some of that might feed into what I'm about to ask.”
Transcript
Automatic transcript. May contain errors.0:03From WIRED, this is Uncanny Valley, The Big Interview. I'm Katie Drummond. In his three-minute and 20-second high school commencement speech, Alexis Ohanian kicked things off by throwing a lot of love at his 2001 graduating class and punctuating every few sentences with a challenge or some words of wisdom. The size of your impact should not be measured in media coverage or the number of figures on your paycheck, but rather the effect you have on the world around you. As it turns out, Ohanian's advice to his class was also a preview of his future. The now 42-year-old Reddit co-founder created a social network that once called itself the front page of the internet.
0:40And despite leaving Reddit, he's never stopped being an entrepreneur. Over the past two decades, Ohanian has invested in, advised, and mentored a wide range of early-stage startups. At the same time, he's used his celebrity to advocate for paternity leave, net neutrality, and inclusivity in tech, among other causes. In March of this year, Ohanian announced that he's jumping back into the world of social networks. Along with Kevin Rose, his former competitor, and the creator and former CEO of the social network Dig, the duo has repurchased the platform for an official relaunch.
1:18Alexis Ohanian, welcome to The Big Interview. Thank you for being here. Thank you for having me. We are delighted. So we always start these conversations with a little bit of rapid fire, a little bit of warm-up. Okay. Are you ready? Yes, I've had my coffee. Okay, good. Look at this. My partner, Caitlin, got me this mug. Always be winning. Always be winning. We're winning today. We're taping this on a Monday. We're winning on Monday morning. Alexis, what is your most active text thread? Most active text thread with my wife and our nannies. Amazing. That sounds right. Okay. Yeah. Parent of two over there.
1:50I get it. It's a fun time. Two young kids. Yeah, that's definitely the most active one. ChatGPT or Cloud? You know, I dabble between both. I like ChatGPT for a lot of the, I'd say I use ChatGPT more, but I feel like Claude does a much better job writing and programming. Fair. And ChatGPT was trained largely on tons and tons and tons of Reddit data. So I guess I should use it more. Well, we're going to talk a little bit about that later. Now, I hate to do this, but you did work at Pizza Hut in high school. I did. Nothing I hate about that. I worked at Tim Hortons, so I agree. I don't have Timmy's.
2:25Favorite pizza topping? Jalapenos. Ooh, bold. First video game purchase. Oh my God. With my own money? Yes. Oh my gosh. I would have saved up for, it would have been a PC game. It was probably this helicopter action sim called Comanche Maximum Overkill. It's a helicopter game. The Comanche is like an Apache sort of attack helicopter. I don't know how prolific it was, but that was my first like, oh, I'm buying a game. This is, I just got in this computer, this 486SX monster. I was so excited. Now you're really making me want to look and reload this game on YouTube. Well, now I'm thinking about how my first game was probably something like Sim Tower.
3:10And sometimes I get these cravings. I like crave building those condos. New York or San Francisco? Oh, New York. I was born in Fort Greene. Come on. Oh, amazing. American football or soccer? Ooh. I'm forever going to be a diehard American football fan. That was what I played the sport. I loved. I've come to love the beautiful game, but I definitely, I was indoctrinated in NFL. Favorite Reddit AMA. Ooh, gosh, I don't know. You know, one of the ones that's always stuck with me was the vacuum repair guy. That one's a sort of legendary one. And I think it exemplifies some of the best of Reddit because, it was just this random vacuum repair guy who had a passion and knew a lot about vacuums and his AMA was engrossing as hell.
4:00Well, and now everybody using ChachiBT can get really good vacuum repair advice. Exactly. All right. Wimbledon or the U.S. Open?
4:10U.S. Open. I'm a New Yorker at heart and I just love the crowd, that energy. And also I, the U.S. Open night match energy definitely inspired Aflos in a lot of ways. So I got to give it its flowers. All right. Final question, lake or ocean? I'm not really a water creature. I guess ocean. I'm definitely an earthbender. I like being solidly on the ground, but yeah, I guess ocean. Ocean is more fun. Okay. All right. I'm going to ask you a little bit about your background. I want to spend most of our time though. You have a few things going on right now, so I want to spend most of our time on that, but I think it's instructive to hear a little bit about someone's childhood in terms of informing who they are now.
4:53So you were born in Brooklyn, as you said, Fort Greene, interestingly. But you were raised in Maryland, right? In a suburb. Yeah. One of the first planned communities in the United States. Wow. Deep cut. Yeah. Mom was German. Dad was Armenian. Yep. So talk to me a little bit about your childhood. Talk to me about those two backgrounds for your parents and sort of how did that inform where you are today? Sure. So I was born in Brooklyn. We briefly lived in Ridgewood, Queens for a minute there. Ridgewood is hot right now. Is it? It was not in the 80s. It is the place. My dad know. It's okay. All right.
5:30So my mother was an au pair who overstayed her visa because she was in love with my dad. So thankfully, ICE wasn't there to deport her. Eventually, they got married and she got a green card. But my mom was undocumented there for a few years on the down low. and my father, he was American born, but to Armenian parents and obviously survivors of the genocide. And so, yeah, this had a pretty big impact on me. You know, they ended up leaving the city because, you know, public schools were not great. My mother, you know, was sort of working different jobs here and there, but she was ultimately a pharmacy technician down in Maryland.
6:06She got a GED, but that was her highest level of education. And then my dad was a travel agent, which was a career. yeah totally agree but so he started doing that in baltimore so moved when i was like six or seven and we'd still go visit family i had aunts and cousins and uncle up in uh the city we always go for holidays and i was very jealous of how cool living in new york would have been yeah but uh but it ended up being a really good childhood just because you know it's good schools and and i could you know bike around and hang out with my buddies all day just biking around the burbs and i think because I was so bored, that's what got me into computers.
6:42And I think the advantage of having a recent immigrant for a mom and watching her go through that whole process of, you know, trying to assimilate into the country and eventually becoming a citizen. And I remember even helping her study for the test, um, you know, gave me a perspective on the one hand of like what it meant to really want to be here in West Germany at the time. West Germany was a great place to live. Like it wasn't like she was fleeing anything. She just was really drawn to America and really really love my dad. And then on the flip side, you know, my father's family obviously came here as survivors.
7:16So my birthday is April 24th, which is the Armenian Genocide Remembrance Day. So it's a very unique, let's say, day to be born as an Armenian. And I remember my great-aunt Vera pulling me aside and basically walking me through in detail the story of our family, the story of what happened, you know, like in detail, telling me about the death march, the headings, like things that, you know, were a part of our family history that were the reason why we ended up here and basically saying, listen, like you have a tremendous responsibility to make the most out of what you have. She really squarely said, like, you know, make the most of this.
7:55And Aunt Vera was an amazing woman. She was a public school teacher in New York for her whole life. Did not have any children herself. Technically my great aunt Vera. So my father's father's sister, my father's aunt. Um, and so she saved up for me and she was the reason why I didn't have to take on any student loans to go to school, go to college, MBA. And, um, and, and so she really, really made a point of this. And I think that I'll never forget that conversation. And, and I think it really imbued me with a desire to want to do as much as I can to earn it and try to pay it forward and whatnot.
8:27And I think in particular, what was so interesting was even seeing, you know, my mom didn't speak English as a first language. Her English was pretty good, but she still had a strong accent. And it was so infuriating for me as a little kid to see the way people would treat her basically as if she was dumber simply because English wasn't her first language. And again, this is a white woman in America. But seeing that, clocking that as a young kid and being so incensed by it, I think drove me in a lot of ways as well. And I think probably helped create a little bit of empathy because I figured, okay, well, if it's like this for her, then what is it like for so many other people who don't, you know, look like her?
9:04And I think it's affected a lot of the ways that I move to this day. And I think for the better. Yeah. Wow. I mean, that's, that's an origin story right there. Where did Reddit come in? So I'd walked out of that LSAT. I made it, I'd studied for it. I was getting ready for it. And then 20 minutes into it, I walked out, went to Waffle House on 29, decided I don't want to be a lawyer. Like I just walked out of the LSAT. Like, this is clearly not for me and decided I was just going to invent a career and be an entrepreneur and did not have an idea. But I had a roommate who was an engineer who was much better than me.
9:38I could program, but I was not a great programmer and basically spent the next six months convincing him to join my company. And that was originally to build our first project that incorporated this company called Red Brick Solutions, LLC. Charlottesville is full of red bricks. So I thought, oh, this is a good name for and incorporated it in the Commonwealth of Virginia. And initially we were going to let people skip lines by ordering food from their cell phone. I mean, okay. It was ahead of its time. And actually Steve had casually mentioned this because he hated waiting in line at the Sheetz gas station when you could go in and use a touchscreen.
10:15And so it made sense that, okay, if they already have touchscreens installed, and this is like 2003, that like why do you need to have a physical person pushing the screen? It would make sense that you could short circuit that and do it a lot easier from your phone. But it's pre-smartphone, so you'd have to text it in. Long story short, we were building towards this idea, and I had started getting restaurants all over Charlottesville to sign up. But we saw that Paul Graham was giving a talk at Harvard called How to Start Your Startup, and it was conveniently during our senior year spring break.
10:46And because, I don't know, I didn't have anything better to do, the idea of going to Cancun for a week wasn't really my jam. Even though I told you I was an ocean person earlier, it's just too much. Well, you were very clear that land is your preferred. And we went up to Boston and then I approached him and I pitched him on the idea and told him we'd come all the way up from Virginia. I think he was shocked. We came all the way up from Virginia and agreed to meet us that night. Pitched him on my mobile menu or for short. And he loved the idea. I was really proud of that name. It's good. No, it's good.
11:16He loved the idea. And, you know, he kind of left it with like, hey, I think you guys should do this. This sounds great. And like a week later, he announces Y Combinator. It was called the Summer Founders Program back then. But it was this idea. You could get$6 ,000 per founder in funding. And they would get, I think, 7 % ownership. And he encouraged us to apply. And we did. And then we go up for the in-person interview. I felt like I gave the pitch of my life. And we were out drinking already celebrating the inevitable acceptance. Because like he already said, he liked the idea. And then he called me up.
11:46And he said, we're passing. and the good news is we're already drinking so we can just continue that there you go and then the next morning hung over on the way back to virginia he called and he said listen we still don't like your idea but we like you guys so if you're willing to change your idea we'll fund you and i played it cool i was like we'll call you back we got to talk about it but we were i was already like trying to find the conductor get off the next stop this was on a train back and then head back to Boston to meet with him. And in this meeting, we got our check for 12 grand and for 7 % of the company, but you know what?
12:24I'm not even mad about it. And the suggestion Paul had was, you know, build something you use every day. Don't build something in a phone, build something for a browser. And he had pointed out this website called delicious, which at the time was letting people bookmark websites, but also see what everyone else bookmarked. And the benefit of that was this popular page where you could see what was the most interesting stuff being saved. And that was all reference material, but it did show this interesting idea that you could benefit from the wisdom of the crowds to sort of see and aggregate what people thought was interesting.
12:54And so we adapted the idea, taking inspiration from places like Slashdot and their Karma system. And then I created these little upvotes and downvote arrows to, the idea was it would be pushing good content up and bad content down, but that was the original idea. And then doodled a version of comments that would be also upvoted up or down or downvoted based on how much people like them. And that I think was one of the real clinchers. And, you know, it created a different way for people to take this classic internet technology forums and make them much more dynamic, have an identity that they could carry from community to community within Reddit and really allow the most interesting discussion to happen.
13:36Not just interesting content get posted, links or whatnot, but actual great conversation. So that's it. I'll start it with a Waffle House and the rest is history. And Reddit has obviously had a tremendous journey since then. It has. And Reddit launched in 2005. You sold it not long afterwards, full disclosure to Condé Nast, Wired's parent company, et cetera. In looking back now, as someone who works with founders all the time, right, you're sort of very well-versed in that entire world. Do you think that success or semblance of success, right? You sold the company for$10 million. Did that give you like a false sense of the entrepreneurial journey of sort of what it meant to scale a startup, what it meant to be an entrepreneur at that time?
14:22Uh, I think relative to the time, you got to remember in 2005, 2006, the startup economy, all the things we take for granted now were not a thing yet. Yeah. And I still distinctly remember Zuck. I remember the headline of Zuck turning down that billion dollar offer as being so preposterous. Right. I just thought, my God, like if I could have gotten that much money for a few years worth of work, like I would have taken it in a heartbeat. But I think, so I think if anything, I was very naive. I also, So I think you also have to consider$10 million of value creation in 16 months. Oh, it's crazy. Yeah.
15:08We first got the offer. It was right on my birthday. So like April, shout out to Karosh who called me up and was like, hey, we'd like to buy you guys. So, you know, at that point I'm thinking like it's been a year, not even a year because we launched in June. It's been not even a year. this is more money than my parents will earn their entire working lives. And I, again, I think certain amount of it is just my own naivete and also my circumstances where, yeah, like, I guess if I had wealthy parents and I knew that, yeah, there's a billion dollar offer from Yahoo today, and this is no, no shade to Zuck is a generational entrepreneur.
15:46But I do think, I think nine times out of 10, I take that offer and I'm excited about that offer to exit for one, you know, again, 16 months worth of work. And two, you got to realize too, like a month into Reddit, my then girlfriend falls into a coma, my dog dies, and then my mom is diagnosed with terminal brain cancer. And so as a first time CEO, 20 years old, 21 years old, whatever, fresh out of college, you're feeling invulnerable, feeling really good about building this business. And then all of these things happen. And in particular, when my mom was diagnosed, it really framed mortality for me in a new way.
16:31This was an aggressive stage four glioblastoma. So they gave her a few years, two, three years. And, you know, to hear that and, and then again, continue to have the just unflappable support from her. I mean, literally her first words to me when I saw her at the hospital where I'm sorry, because she felt so guilty that her, you know, her son would be distracted in her words by all this going on while he's, you know, starting his company, building his company. So she, she's an exceptional woman. And, uh, and so I wanted nothing more than to be able to say like, yeah, you were right. You were so right.
17:03But I also feel like To have all that stuff happen, from that moment forward, I've never had anyone come to me with a business problem that was even remotely jarring. And it's just, it's something, it makes me feel grateful because it means I know this has helped me in so many ways as I've grown as a businessman because it gave me that experience.
17:32your mom died in in 2008 and you shared a video recently of the two of you together yes you use mid-journey to to generate that that short clip from a photo of you two hugging and i won't get i will try not to get too emotional but um my mom died in 2004 and i know i mean i'm i'm sorry for both of us thank you and i have very few photos of her i don't have any video i don't have any voice recordings. I have very few assets, as I would say in 2025, of my mother. So seeing that video, when I watched that video that you created, it was very resonant for me. And the idea of being able to do the same had this tremendous emotional pull for me that felt so appealing and sort of so like warming and like slightly dangerous, like slightly scary.
18:22and when you did that when you shared that clip there was a lot of debate about that decision i mean it was covered by the news like there was coverage of of you sharing that that clip of of you and your mom and i'm curious about how you have thought about that debate and how you think about there is so much debate right now about ai and how it should be or should not be used particularly sort of in contexts where we're talking about emotion where we're talking about emotional bonds, emotional dependency, sort of the anthropomorphization of AI. I mean, there's a lot there and we don't have to sort of get into all of it, but I'm curious about that and just sort of how you're thinking about that.
19:04Yeah, that was a wild one. I did not expect it to get that kind of reach and pickup. And I also, I did not expect the vitriol. Yeah. But so like you, right, I didn't, I wouldn't have a camcorder growing up. I don't have, I have a decent number photos actually of me and my mom, but I don't have any video of us together. And, you know, going on, God, 20 years since she died, like there have been so many moments in my life, getting married, obviously having children, all this stuff that I obviously wish she was there for. I do miss her tremendously. And, and, and at no point though, have I wanted to create some kind of AI facsimile of her.
19:44Right. There was definitely a very like black mirror ask, and maybe it was a Black Mirror episode too, avoiding grief by keeping alive this person through AI. I personally do not want that. I personally would not recommend folks do that. I feel like I've had a tremendous amount of time to process that grief. And I still, look, it still makes me sad. Seeing videos like that warmed me, not because I thought this was really my mom, but because it gave life to an image that just resonates. And by being able to bring that static image to life and feel like almost have this sense of deja vu of like, God, this is, I feel like that reminded me of a hug she gave me as a kid.
20:35It triggered something that made me feel good. I enjoyed rewatching it also as a technologist where I'm just like, wow, this tech is getting really good. Like I'm looking for clipping. I'm looking for, you know, bugs and missing frames and different stuff. And it's actually gotten, you know, pretty darn good. And I do think like all technology, these are tools. These are tools that are going to get abused. There are some people who for sure are going to find ways to use this technology to, in a way, reanimate deceased loved ones. And I would strongly encourage them not to. Yeah. But if you want to bring life to some old photos or the example I use this, we have deteriorating VHS tapes in all of our homes.
21:17And there are likely going to be videos that you're going to be able to stitch back together because of missing seconds or deteriorated film or what have you using AI. I wholeheartedly encourage you to do that. There's, I think for the, certainly for the preservation of memories and then sure for the, it's not really a creation of a new one, but for the animation of still photos, I you know, I personally found it to be endearing at a nice moment. And I don't know, I think the bigger challenge we have right now is we're at a time where this technology is rapidly advancing, where there is a small group of people like myself and you who are living at like the bleeding edge of it, who are trying all the new things, who are finding ways to improve our own workflows and our life.
22:16And I mean, even the way I teach my kids has evolved thanks to this technology. And then there's a whole lot of other people, probably far more people who are some version of not interested or even like anti outright. And the challenge here is I don't think this technology stops. I don't think this progress stops. And we need more people leaning in if we want to have educated voices talking about as a society, what's okay and what's not. Cause like on some societal level, we will decide through laws, at least in the United States, or even the sort of soft power of, that's not socially acceptable versus doing it.
23:02We're going to figure out where that is. And we just, I would always encourage us to have more informed folks in that conversation than fewer. And so it was just, it was surreal seeing something that affected so many people. And I just wished, maybe this is asking too much from the internet. I wished for a higher level of discourse from the folks who felt a certain kind of way. Yes. But, you know, I guess that's just me being naive.
23:35The economy never stops shifting. Markets move, global trade gets disrupted, and policies shift. And all these factors have a tremendous influence on the ways we live and work. I'm Kimberly Adams, host of Marketplace Morning Report, a daily 10-minute podcast where a team of award-winning reporters helps you make sense of our evolving economy. Listen to Marketplace Morning Report on your favorite podcast app.
24:11Let me ask you about what you're doing now because there are a few things to cover. So sports for one, I want to make sure to talk about. So to start off, you are a co-founder of Angel City, Los Angeles Women's Football Club. And earlier this year, you bought an 8 % stake in the Chelsea Women's Football Club. And just to be clear, if you're listening to this and you're American, when we say football, we're talking about soccer. You guys know the whole deal. Why that sport specifically? Why Chelsea now? Why this zone for you? Well, you know, after I resigned in protest from the board of Reddit in 2020, one of the first things I ended up doing was, yeah, becoming the founding control owner of Angel City.
24:52And I had had this tweet storm, went viral back then for how undervalued women's professional sports was. And it went viral because a lot of people told me, no one cares about women's sports, you're an idiot, as people want to do online. But I laid it out pretty concretely, and it was pretty obvious to me. And I simply said, look, I'm going to either buy a team or start a team and with everything I do, I want to create billions of dollars enterprise values. This isn't like some charity. I want to build a tremendous business and soccer in America was the most obvious thing even back then. I mean, it was incredible to see just how listless the board of governors was the NWSL in 2020.
Read the full transcript
25:32It was pretty pathetic because I'm sitting here like guys, like, and they were all guys, all old dudes. The sport of soccer in America is a women's sport already, right? It is already conceived of as a women's sport in part because the American women are so, so, so incredibly good. And the American men are so bad. And we love excellence in this country. And so I can market excellence. And so here's a sport where the women are undeniably excellent, have been excellent. And then every four years, a lot of people are paying attention to them during the World Cup. And a lot of brands are spending money on them during the World Cup.
26:09And bars are full of people watching them during the Women's World Cup. What the hell is going on in between every four years? And it turns out nothing because there was no investment. There was no ambition. It was listless. I think that's a kind way of saying it. And see, I rolled up to those board of governors and just said, listen, if y 'all are not looking to invest, I get out of bed to build billion dollar companies. If you don't want to, that's fine. That's your life choice. But please sell your team. Please move on. Because the only way this is going to grow is if there's not just one control owner who's like putting real money and support behind this and building this from first principles, but many more.
26:46And the good news is, yeah, gosh, that tweet has aged well. Chelsea was a similar moment. Now it's a lot harder to, you can't, there's no real concept of expansions in the WSL, let's say English football, English soccer. So the only way in is to either buy a team, well, it's to buy a team. And they are so tied because look, the English invented the sport of football, soccer. These teams have such a long history. They're almost all intertwined men's and women. And so it is near impossible, unless you're going to get a team maybe that's been relegated out or like somehow has been separated from the men.
27:28But the big opportunity in the WSL was unfortunately not to own a team, like outright be the control owner, but to buy a minority stake. And so once that became the game plan, I just looked for, you know, who had the biggest trophy case? Like what was the best? And that was Chelsea. So I want to help bring them to the United States because everyone should have their NWSL team here in the States, but they should also have one WSL team they cheer for. So there's the soccer piece of it, and then there's Athlos, right? And that's a women-only track and field tournament. There's Gloria, which helps female soccer players.
28:01Wow, that's a deep cut. Wow. We do our research over here. That's to help female soccer players from remote areas get recruited. So you're doing a lot in women's athletics. And I'm curious, I'm probably conflating all sorts of different ventures, and your involvement in each one is a little bit different. But when you think about your return on investment, whether it's financial or whether it's cultural, it's societal, what does that look like to you? If you look back in 10 years at all of these ventures, how will you be able to define, I did it? Like that was a successful path that I went down.
28:34Well, for sure, billions of dollars in enterprise value created, right? These teams should be billion-dollar teams and leagues. And I stress that because I think even well-intentioned people in women's sports have historically heard it, maybe not heard it, but have not helped advance it as much as they should have because they did not frame it first and foremost as about business. Right. But like part of this job that's so much fun is being an entrepreneur, being an early investor. You get to be right, but then you also get the financial upside of being right where, look, at the end of the day, there are plenty of people who still, I mean, they look very dumb right now, but who still maybe don't believe in women's sports being viable or real or important or whatever you want to call it.
29:22And once you make the business case, especially in the United States of America. Once you make the business case and you can see expansion teams selling for hundreds of millions of dollars and teams generating tens of millions of dollars in revenue a year onward to one day hundreds of millions a year. At that point in America, the scoreboard has now spoken. The free market has said, this is real. This is valuable. and at that point if you still cry on twitter about women's sports you're just sexist yeah maybe racist too but like at that point maybe racist yeah right but like at that point the free market has spoken so fucking loud that you're wrong and and this is what i love and where i think again i've i've i've looked back on and thought about a lot the last five years and i feel when when folks ask where these blessings, where the success has come from over the last five years, since I stepped away from Reddit in many ways, I think it was the alignment of business excellence and values.
30:26And, and I, I wanted to make sure that I was never again in a room where I didn't feel like those things aligned. And, and when I get to take my daughters to games and they're starting Olympia, you know, Olympia is the youngest owner in professional sports. She owns multiple teams. She doesn't fully understand it. I've not told her all this, but she does know what her dad does and the things that he's built and taking her to first angel city match and, and knowing that that's a norm for her, right? Seeing a sellout crowd of 22 ,000 people screaming for a bunch of women footballers here in America, that's just normal.
31:04And, and I think, you know, taking her to the first Athlos last year and she got to hold the Tiffany crowns and she was dying to run on the track after, after the meet. Um, and I, I did let her, uh, but like to give her those experiences and for her to see again, a decade from now, the, the tremendous financial success that I believe those things are going to have and know that, yeah, her dad was early, was right. And I love the fact that, you know, more and more people stop me for angel city or or Chelsea, or Aflos, or some of these companies in particular, and not read it, it feels good. It must feel good.
31:50It must feel good. I mean, look, I don't own any sports teams, but I will say I took my daughter to a New York Liberty game at Barclays Center a few weeks ago, and it was an amazing feeling to have a seven-year-old with her best friend sitting there watching these incredible women, this sold-out crowd, packed stadium, like even just that alone, as the mother of a daughter. That is a very cool thing to sort of see these sports become more popular and more legitimized. And to your point, at the end of the day, these are businesses. And I think we can safely say that there's a lot more room for women's sports to grow.
32:23So bless that. I want to talk to you a bit about 776 and sort of the tech industry. And you've been described as a very hands-on investor. I don't know if you would agree or disagree with that description, but what does hands-on look like for Alexis Ohanian? What can someone expect? What can a founder expect when they get into business with you? I don't want to spend the rest of my life doing a kind of lean back job. I want a performance culture. And it's interesting. Venture is historically much more of a lean back type of gig. And ironically, even though every VC invests in technology that's disrupting antiquated industries, venture is remarkably devoid of technology.
33:01And so I want to be as hands on as a founder wants me. but most importantly, I want to build the tech infrastructure so that founders can extract the most out of me and the entire team 24 seven. So an easy example, the first product we built was an intro tool so that, you know, even five years ago at two in the morning, a founder could say, Oh, Hey, I really want to talk to the CMO of company X and they could run a search. They could search our contacts. We've got about 90 ,000 contacts. Now I had kept a personal CRM my whole career. So that was the first version of it and find the person they're looking for, click a button and start drafting the message for them on my behalf.
33:42Then they hit send, it goes to me, I can edit it and hit approve. And it was an easy way after, you know, fortunately seeding a few dozen billion dollar companies. I went back to all those CEOs and said, Hey, what were the things that I did that were most valuable? And then I made them into a list of what was most productizable and intros was the first one we've since expanded whether it's letting founders ghost write announcement tweets or again with our approval before anything goes out to we have a we've built our own cameo tool where so founders will use this to help close candidates or help close sales so i did i recently did a video for bob craft because the founders were looking to close the patriots uh for their product and again it's the kind of thing where it comes in like a cameo prompt.
34:29We obviously don't charge them. And so they have you record a video? Yeah, a selfie video. And and here's what's cool, right? In the age of AI, you might think, well, gosh, Alexis, like you can have an Alexis avatar do that while you sleep. But part of the bet here was the jankier the video, the more it looks. Oh, like Alexis actually took 30 seconds out of his day to record this video for me while he's walking through the lobby of a hotel, the more valuable it is in a world where video gets increasingly more sort of saccharine and kind of perfect. So the requests come in the feed and then it's just a valuable way to support the founders.
35:09And again, it's just, it's on demand. I want to productize it as much as possible so that it scales and founders get the support when they need it. I'm not trying to run the company for them. We'll incubate usually a company a year. So Athlos is an example of that. So I get to feel like a founder and a CEO again, but, but within reason, it's not a way I want to live full-time. You, you mentioned AI. Talk to me about your AI investments when you're looking at sort of an AI focused startup, what are you looking for right now? Right? Because I'm sure there are many, I'm sure there are many, many, many out there.
35:43You want to bet on the winners. What, what does that entail for you? You know, the math, the, the, it hasn't gotten that different, you know, for early stage investing, we're often the first check the founder has ever gotten. So the company is very new, or maybe there's not even a product yet. We're investing so early, the bet is still largely on the founder. And I'm giving you an example, Doji was a company that we had technically, I guess, preceded, it was pre-launch. And they've built really the ultimate AI fashion avatar app. So you can take, I think it's six selfies and then a couple of full body photos.
36:17And it generates a beautiful avatar of you that you can then seamlessly put clothes on. It obviously preloads with a bunch of great fashion brands you can browse through, but you could be on Old Navy and drop in a URL to a shirt and it'll put it on you. And it looks great. This is a seven-month-old company. It's still early days, but this is the application layer of AI that I think is going to be a lot of fun in the next year or two. And if it works, right, Doji becomes the place people shop, not just for luxury items, but for all their clothing. And that becomes a really valuable piece of real estate because there's so much that goes into the ultimate user experience at that foundational level that you've really got to be obsessed with it.
36:56And similar when Kevin Rose pitched me on Resurrecting Dig, the why now was at the application layer, we can reimagine how AI will improve the user experience first and foremost of moderators. These are the volunteers who really make all these community platforms work. And the tools they're using are so bad. And, you know, using AI, we can now bring both transparency, but also just simplicity to their lives and to their community's lives so that these community managers can actually spend more of their time doing like community building instead of just janitorial work. That's your P0, right? Solve for these most, you call them sort of power users, right?
37:39They're providing so much value to these platforms. How do you really delight them? And then beyond that, in this new age of AI, I am a big dead internet theory believer. I would say a majority of social media today is fake. I mean, not in the Instagram fake way. I mean, literally fake. It is either AI-generated text that humans are pasting in, or it's outright botted behavior. Right, right. So the opportunity we have with Digg is we get to reassess what it looks like to verify humanity in a way that's not creepy. And I'm thinking specifically of like orbs scanning your retina. Who could be responsible for that?
38:25Yeah. Man, Sam's playing 5D chess out here. He seems to be, yeah. He seems to be. And so the idea of, oh, hey, let me give you my driver's license or my credit card or any kind of verifying information or unpleasant at best. And so I think that's the area of tension that we want to really push on to try to figure out, OK, how do we build something better in this age that feels good and also still honors users wanting their pseudonymity? Well, so when you go to dig.com now, you've got a tagline, the front page of the Internet now with superpowers. I was thinking, oh, the superpowers are AI, the sort of moderation, the changes being made to community building.
39:06Are there any other superpowers that you can preview for us? What should we expect? I'm really trying to under-promise over-deliver here. That one is the big one. The way that one is phrased is very pointedly for moderators to say, look, you deserve first-class tools and AI can actually help give you superpowers to be able to manage your communities better. So that's all I'm going to give you right now. All right. All right. You know, here's one interesting thing that I do want to see AI help with, which is, so obviously I've been very outspoken about the problems with communities centered around violence and racism and hate.
39:44And obviously I don't want those to exist on the new dig. And one of the interesting things that I think real life has nailed that the online experience has not is let's say again, I feel very strongly there'll never be a watch people die dig. And that's great. That is a good thing. That is good. And Kevin and I are very aligned on that. And that's, that's great to see low bar, but that's, that's where I'm, you know, that's where I'm coming from. So the, the other opportunity here is okay. So in real life, so every, you can think of these community platforms as like, uh, like an infinite Javits center.
40:22And, and so it's a convention hall, you know, you all, someone owns the Javits Center and they rent out the space to various cons and different things. It's Comic-Con, it's Pokemon Con, whatever. But imagine an infinite one. So you can always have multiple concurrent conventions going on. And that is a very simple argument for why I was so opposed to these communities around, you know, watching people die or just virulent racist communities, because you're legitimizing them by having this convention hall of hate right next to a convention hall of Pokemon. And what you're basically telling everyone is, yay, you can go over there.
40:58You can talk about Jigglypuff. You can go over here and spew your racist, hateful crap. And it normalizes the latter. And it's bad for business, bad for society, blah, blah, blah. It's all those things. There are plenty of places on the internet to go find that stuff. You're welcome to go do that. Just not here, not at our Javits Center, so to speak. Okay. So knowing all this, the other thing that real life does really nicely, if we keep pushing this analogy, is if you show up in the Pokemon con, the convention hall, and you start spewing really crazy stuff, you're like, oh, here's a video of someone dying.
41:34Like in real life, you get a response from the people around you, right? You get a response, which is kind of like at minimum, it's like, bro, that's fucking weird. Like, we don't want to see that. At a bare minimum, you're being told like, this is not okay here. Ideally you're being asked to leave, but yes. You know, and so what's interesting about this new world we're in is we can actually do near real time reading of a comet. So like, let's say you are showing up in the Pokemon community and this Pokemon community has guidelines that the community has all agreed on, which is we're not gonna, you know, share videos of people dying, even if they're wearing a Pokemon costume.
42:16Or let's say people in the community have self-selected, and let's say it's not as obviously horrible, but it's just toxic, it's inflammatory, right? They want to get into a fight with someone about who the best Pokemon is. And we've empowered users to say, there's content that I just don't want to see. I come into this community for good vibes. I'm not trying to see people fight or troll behavior. I just don't want it. No one wants to see it. I just want good vibes only. Okay. The feedback you can then give to the person who's about to hit submit is, hey, just so you know, 10 % of the community is actually going to see this post because of how inflammatory is.
42:51You can still post it, but just so you know, nobody's going to see it. And start to give that feedback loop that, again, the moderators have bought into, the community has bought into, and really helps you establish that norm so that you can kind of create this feedback loop that happens all the time in your life. Probably the best example is the least political version of this. I'm a big Commanders fan. If you were a Dallas Cowboys fan and you walked into a Commanders sports bar, you would handle yourself in a certain way. And anyone who knows sports understands that those are arch rival teams.
43:29And if you show up in the Cowboys jersey and you act like an asshole, you're probably gonna have a bad time. And everyone realizes that offline in real life. We know that there's always some exception, but by and large, folks realize that and we accept that. We actually think that's a feature of civil society. Right. And so if we can bring some part of that online, I think it improves the user experience for everybody. And I'm excited to see what we can do. Well, look, some of that might feed into what I'm about to ask. Final 30 seconds of your time. Oh, yes. We like to end with a little game.
44:04It's called Control-Alt-Delete.
44:10so i want to know what piece of tech would you love to control what would you alt so alter or change and what would you delete what would you vanquish from the earth never to be seen or heard from again wow oh my god control alt delete okay what would i want to control this This is hard. Thank you. Okay. This is this little silly. I would want to, can I control Apple? Yes. To finally help their, like their software, this Apple intelligence, all this stuff's just been so bad. You go help Tim out. You go help them out. Yeah. I mean, look, they've been tremendous, I guess. I mean, incredible company.
44:59Tremendous. but I'm very, very curious to see how Apple gets their groove back on. But that's one where at least I feel like every day it just makes me sad. I don't know. Like it's come on, poor Siri. Siri's just just limping along there. What would you alter? What I alter? Okay. So my buddy at Altimeter had this really good vision of getting every kid basically shares in the stock market. when they were born, like an index fund almost. And he's executed on a pretty good vision of it. I would alter the cap tables so somehow every single American citizen could have a stake in that success, like basically own shares in it, because I think it is going to be so important for us to succeed here, not just against China, but just generally, that I'd want to see every American be able to directly benefit from the upside.
45:55Well, we might have smarter conversations if you pull that off. About AI. Yeah. If everyone has skin in the game, for sure. And I would want, and I just think it is of such importance to America that every one of us should benefit from that upside, have a vested interest in it. But it's still a very big deal. Because right now you're seeing, I mean, there are anthropic and open AI SPVs, these single purpose or special purpose vehicles. basically people pulling shares together and then getting dollars to fund those shares that are like six or seven layers deep so it's like an spv wrapped in an spv wrapped in an spv there is tremendous private demand right now for stock in these companies and the only people who are getting access to that are you know connected people yep and because these companies are all taking longer to go public etc etc there's a ton of value that's getting created that no one in the public markets has access to.
46:52And even if it were publicly available, what percentage of Americans have public stock or even anything in their phone? Okay. Like it's, it's small. And this is such an important, valuable thing for this country that I'd like to see everyone be able to benefit from it. So there you go. What are you deleting? What are we vanquishing today? From technology? Well, and from the earth. Extremism. Very nice. I think for democracies to endure, especially really young ones like ours. I mean, I understand the benefit of having some extreme views that kind of move that Overton window. But I think right now, whatever, all the stats always show that this is more polarized than this country has ever been, blah, blah, blah.
47:37I think we should purge extremism. I think you may have just tilted the planet onto a new axis with these three answers. Okay, but again, I'm talking like magic genie stuff. I don't want - No, I know, I know. but you do now run Apple. I want to create a government that rounds up anyone deemed an extremist. Like, this is truly hypothetical. Just wait until this gets taken out of context and written up by a variety of news organizations. Great. As long as I piss off everyone equally, fine. There you go. I think you just did. Alexis Ohanian, this was so great. Thank you so much for being here. Thank you so much.
48:11That was awesome. Thank you. I'm glad I had my coffee. There's more than that.
48:19This show is presented by McKinsey & Company and is produced by Jessica Alpert with help from Adriana Tapia and Sam Egan. Sound design, mix, and original music by Pran Bandy. Kate Osborne is our executive producer. Condé Nast head of Global Audio is Chris Bannon. And I am, of course, your host, Katie Drummond, Wired's Global Editorial Director.
48:53There's a reason millions of people start their day with Morning Brew Daily. Each morning, we break down the biggest news in business from the latest tech headlines to why nobody can afford a house right now. All in a format that fits seamlessly into your day. You'll leave each episode of Morning Brew Daily smarter and ready to take on the world around you. I'm Toby Howell. And I'm Neil Freiman. And we're ready to show you that business news doesn't have to be boring. So join us on Morning Brew Daily, available wherever you get your podcasts.
From the publisher
The Reddit co-founder sits down for a wide-ranging conversation, from buying his first video game to meeting his future co-founder on the first day of college. When he’s not investing in the future of women’s sports, he’s relaunching Digg as the future of toxic-free social media.
Join WIRED’s best and brightest on Uncanny Valley as they dissect the collision of tech, politics, finance, and business, from Alexis Ohanian's newest tech venture to the effects of inaccurate information from artificial intelligence (AI) chatbots on social protests.
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