In short
Wired’s Big Interview with AWS CEO Matt Garman on AWS’s AI strategy, “agentic AI,” and why he rejects replacing junior developers with AI. He discusses re:Invent announcements (AI agents, Nova Forge, Nova models), why many genAI pilots fail, and how AWS aims to deliver measurable business ROI while addressing security, compliance, and energy/climate concerns.
Guest backgrounds
Matt Garman is AWS CEO; previously an AWS intern (2005) and long-time AWS leader across product (S3, EC2, block storage), engineering, and later sales/marketing before becoming CEO. No other guests are present.
Key claims
AI should be integrated into everyday enterprise workflows, not treated as a separate chatbot. Replacing junior devs is “one of the dumbest ideas,” because juniors use AI tools best, are cheaper, and sustain innovation pipelines. Agents require strong foundations: customer data in the cloud and workflow integration.
Notable examples
AWS “top secret” regions for the U.S. government; Nova Forge “open training” for custom frontier models; Reddit content moderation using Nova Forge; ROI optimism at re:Invent (about 90% of execs signaling positive ROI or a path in six months).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to AWS CEO Matt Garman
0:49 to 1:40
Discussion on AWS and the significance of Matt Garman's role.
“Amazon Web Services, better known as AWS, is back in the spotlight.”
Quickfire Questions with Matt Garman
1:40 to 3:28
Matt answers rapid-fire questions about AWS and personal insights.
“Matt Garmin, welcome to The Big Interview.”
Incorporating AI into Workflows
3:28 to 5:11
Matt discusses challenges and experiences with AI in his work.
“I try to outsource a lot of the parts of my jobs to AI agents if I can.”
Advice for Future AWS Interns
5:11 to 6:06
Matt shares insights on innovation and opportunities in tech.
“From one former AWS intern, that's you, to a future one, what is your best piece of advice?”
Feedback and Decision Making
6:06 to 7:19
Discussion on the importance of feedback and informed decisions.
“I think there's just as much, if not more, opportunity than there ever has been.”
Matt Garman's Career Journey at AWS
7:19 to 8:13
Matt recounts his career path from intern to CEO of AWS.
“Last question, because you have a very big job.”
Leadership Philosophy and Management at AWS
8:13 to 14:01
Matt shares his management style and insights on leading large teams.
“Yeah, after – so I'll start at the beginning.”
Effective Management Strategies
14:01 to 17:46
Learn about key strategies for managing teams and decision-making in large organizations.
“And you kind of learn to do that through others, which is also an interesting and useful skill.”
Understanding AWS: Infrastructure and Growth
17:47 to 22:32
Discover the significance of AWS in global infrastructure and its rapid growth.
“I'm sure many of our listeners do too, so thank you.”
AI Transformation at AWS
23:22 to 28:00
Explore AWS's approach to integrating AI and the future of technology innovation.
“Just when you thought you were done learning on the job, enter artificial intelligence, right?”
Show all 19 chapters
Valuable Workflows in AI
28:00 to 29:26
Explore how differentiated workflows in AI can provide significant value across industries.
“And then everybody has a chatbot and then what?”
AWS's Position in AI Narratives
29:26 to 30:25
Discuss AWS's evolving narrative in AI amidst a crowded field of competitors.
“I mean, I can tell you, leading Wired, it's sort of this constant stream of news, this model, that model.”
Custom Pre-Training with Nova Forge
30:25 to 34:26
Learn about the benefits of custom pre-training models for specific business needs.
“Now they're saying, look, actually, AWS has by far the strongest agentic platform to go build on.”
Risk Management in AI Customization
34:26 to 37:11
Examine the risks associated with custom pre-training and data protection in AI.
“to actually go and build a frontier model.”
AI's Impact on the Workforce
37:11 to 39:35
Understand how AI is expected to change job roles and workforce dynamics.
“And so we're talking about sort of this premise whereby AI agents will be much more integrated into enterprise settings, right?”
Environmental Considerations in AI
39:35 to 42:00
Discuss the energy demands of continuous AI operation and AWS's renewable energy commitments.
“Like, what does this look like as AI agents sort of infiltrate, which is not a generous word, but it's the word that comes to mind, sort of infiltrate the way we work and live?”
The Environmental Impact of AI Development
42:00 to 43:35
Explore the environmental challenges and commitments associated with AI technology.
“And there will be some jobs that were, you know, that that that there won't be as many of that is true.”
Addressing Employee Concerns on AI's Impact
43:35 to 45:15
Matt Garman discusses employee concerns about AI and the company's direction.
“reduce the carbon intensity of the energy that we consume with a goal to get to zero.”
Predictions for AI in 2026
45:15 to 46:40
A forecast on the evolution of AI and the focus on business value delivery.
“But I think they're far from the majority.”
Transcript
Automatic transcript. May contain errors.0:00This spring, the Chicago Independent Venue League presents Civil Fest 2026, a celebration of live music and community events across Chicago's independent stages. From April 16th through 25th, experience concerts and special events at venues like Metro, Salt Shed, Talia Hall, Old Town School of Folk Music, The Auditorium, Ramova Theater, Beat Kitchen, Chop Shop, and dozens more. From intimate clubs to legendary rooms, all spotlighting the artists and spaces that define our city. Learn more at civlchicago.com. Civil Fest 2026. Your city, your venues, your festival.
0:46From Wired, this is The Big Interview. I'm Katie Drummond. Amazon Web Services, better known as AWS, is back in the spotlight. I'm not talking about the most recent outage that nearly shut down 30 % of the internet. Instead, it's because of the recent announcement from CEO Matt Garmin that's focused on the very AI-centric future of one of the world's largest cloud platforms. Garmin, a one-time AWS intern, is now guiding the company through perhaps its most transformative moment since its founding, introducing new AI systems, new partnerships, and new questions about who and what will dominate the next decade of cloud and artificial intelligence.
1:25In this conversation, we talk about the strategy, the pressure, and the big decisions Garmin has to make shaping the infrastructure that powers, well, almost everything.
1:39All right, I'm ready. Okay, let's do it. Matt Garmin, welcome to The Big Interview. Thank you. Thanks for having me. So we always start these conversations with some very quick questions, like a warm-up. Are you ready? Sure. Go ahead. Okay. He's ready. It's too late now. Okay. Okay. If AWS had a mascot, what would it be? We have a big S3 bucket sometimes that goes around, so we'll call it that. Wait, sorry. What is an S3 bucket? Well, an S3 bucket is like a thing that you store your S3 objects in, but we actually have a large foam, a big bucket that walks around and actually looks like a paint bucket.
2:18So you do have a mascot? Well, S3 has a bucket. It has a mascot. It's probably the closest we have, and I like it. Perfect. What's the most expensive mistake you've ever made? Personally or professionally? Either. That's a good question. I think probably personally, my most expensive mistakes I ever made was playing basketball too long and I tore my Achilles. So that cost me about nine months of being able to walk. So, you know, that was, I probably should have known that into my 30s I was well past basketball playing age, but I lost a little bit of time there. That sounds personally expensive.
2:54Psychologically, that sounds very expensive. Exactly. If you could rename the cloud today, what would you call it? What is it called today? The cloud. Oh, okay. I actually think the cloud is a pretty good name. So I don't know if I would rename it. I would rename, like, we called AWS Amazon Web Services, and now no one knows what web services are. So that I might rename a little bit. But I actually like the name of the cloud, so I'm not sure I would rename it. Maybe Amazon Cloud Services. Yeah, maybe. Maybe. What's the part of your job you would love to outsource to an AI agent? I try to outsource a lot of the parts of my jobs to AI agents if I can.
3:33But I haven't yet figured out how to outsource more of my kind of answering of day-to-day emails yet. And that still, I find, takes up a lot of my time that I haven't yet figured out how to do more efficiently where I get the right information and get the right information out. But if I could figure that out, I think that would be great. But have you – it sounds like you've tried. And I'm curious about this, and I know we're supposed to be doing quick questions, but I was going to ask you a little bit about this later. Yeah. Tell me a bit about sort of how you've tried to incorporate artificial intelligence into your workflow, into sort of your personal professional life.
4:08Yeah, I think there's a number of ways that I've done it. I think in particular for me, though, a lot of the benefits that I get in my job in particular are taking a lot of information inputs and then kind of sharing those out to either the same or other people and kind of connecting a lot of those dots. And for my particular role, I haven't yet found a huge shortcut into kind of being able to do that, particularly with regards to like the medium in which we communicate like email or other places like that, because I find that all of the shortcuts lose some of that nuance. Like there's some summaries and things that work.
4:45There's definitely some tools that allow me to summarize content more quickly or learn new content more quickly, which is I find that to be super useful. But haven't found a huge time win for my role in particular where there's not as much kind of repetitive work or other things like that. And it largely is kind of knowledge that I'm trying to get from a bunch of sources and then consolidate together to send out to others. That's actually very interesting to me and reassuring in a way because I sometimes feel like I should have found a bunch of shortcuts by now, given how artificial intelligence is talked about.
5:22And I haven't either. So maybe both of us one day soon will. From one former AWS intern, that's you, to a future one, what is your best piece of advice? I find that people always overestimate how much of technology has already been invented and kind of think that there's nothing left to do. And what I find is that we continue to be at the early stages of evolution. As long as you're curious and looking and willing to try new technologies, new areas, that we're always at kind of that early stage of what can be invented. And sometimes I run into interns who are like, yeah, you know, when you started AWS, it was small, but now it's a big company, and so there's not the same opportunity.
6:04And I'd say that that's just not true. I think there's just as much, if not more, opportunity than there ever has been. Well, which leads me to my next question, which is, how do people know when you're unimpressed? When I'm unimpressed? Yeah. I largely would tell them. Fair. So direct feedback. Directly. I don't know when to like that. I mean, I think, you know, I think largely, though, it's not about impressing me. I'm more like, you know, I like when people are thoughtful, when they've come up with like the right sets of decisions. It's not that they're like, like particularly like every day, it's not like people are like coming up with something that's super, super novel.
6:43And again, it's not about impressing me, but it is, I like it when people have done the work so that we have all the information, whether it's customer input or data input or sales input or whatever, so that as a group, we can make thoughtful decisions. And so that I like and impressed when people are I've done that work ahead of time so that when we do get together, we can make good decisions and thoughtful decisions as opposed to like being. And I often tell people it's not necessarily the the recommendation that I'm going to be like impressed by. But I want us to have all the information so that as a team, we can move forward and make great decisions.
7:19Last question, because you have a very big job. So what is a hobby you wish you had more time for? I'm assuming it's not basketball based on what we just learned about you. It's not. I've switched to golf. So I caught the bug a couple years ago and quite love playing golf. I don't get to play as much. Well, let me sort of set the stage a little bit. We're here to talk in particular about a bunch of announcements that you recently made around AWS and AI and agentic AI that Wired covered. I'm biased, but I thought we did a great job with that coverage, you know, just very recently. But I also want to learn a little more about you in a professional context.
7:58So tell me and tell all of us about your career journey thus far as now the CEO of AWS. But you've had obviously a very long career at Amazon before that and even sort of prior to that. How did you end up where you are now? Yeah, after – so I'll start at the beginning. I worked for a couple of startups early on in my career. and none of them did particularly well, but I learned a ton from them, which was great. After my second startup, my wife and I both quit our jobs and went to business school, which was a fantastic opportunity. And as part of business school, kind of when I was there, one of the things during my internship that I wanted to try to explore was what entrepreneurship looked like inside of a company, just because my goal was always to go back and do a startup again.
8:47And so as part of that, I looked at a bunch of different companies and I ran across Amazon and actually talked to Andy Jassy. And they were talking about building this technology services capability inside of Amazon. And I thought that's exactly what I wanted to see. I wanted to see what it would like for a successful technology company to build, you know, to try to build something new inside of it. because I just want to see what that motion looked like and how you could learn from experienced entrepreneurs and what was different than at a startup. And so I did my internship for what turned into AWS in 2005 before we launched.
9:27I was fascinated by it. I thought it was an awesome opportunity. And I said, great, I want to come back and work here for a couple of years. And then I would go back and do a startup. And so then I started full-time in 2006, effectively as the product manager for all of AWS. Like there was, you know, it was largely kind of defining all of the services as we launched them. And so I started a couple weeks after S3 launched and before the rest of our services launched and helped launch them and name them and price them and do a bunch of things. And then I kind of kept getting more and more responsibility.
9:59I kind of focused on EC2, which was our compute service, started taking on engineering teams, actually launched our block storage service, kind of wrote the PRFAQ for that. and hired the first engineering team and launched that. And then kind of grew to lead most of our kind of core compute and networking and storage product areas. So all of the product and engineering teams for that. And it was fun. I got to learn a lot along the way. Like I'm not necessarily kind of, or I wasn't originally kind of a deep technology person, but got to learn about hypervisors and kernel engineering and a bunch of these really low-level core technology pieces, which were cool.
10:42And it was super interesting for me to learn. And it's just such a fascinating space. And as AWS grew really rapidly, we grew along with it, and we grew the team pretty significantly. We were fortunate enough to work with some of the best technology people in the world as we built the service, and a bunch of services, and as the business grew. And then, I can't remember the exact time, It was after about 12 or 13 years. So it would have been like 2019, something like that. Andy Jassy asked me, yeah, he called me in his office one day and asked if I would lead sales and marketing. And I literally had nothing, I didn't know anything about sales and marketing.
11:24In fact, I was like, kind of like looking around, like if he was talking to someone else. But it was a great opportunity to kind of learn that space. And it was a unique opportunity, right? I was basically handed one of the world's two or three biggest enterprise sales and marketing organizations, having never done any of those jobs before. So I think Amazon's a bit unique in that we kind of trust people where you're smart, you know how to operate, you know the business, you don't necessarily have to know the exact thing that you're going into. And the team was gracious and helped me learn that.
11:58And that was a great opportunity to get to learn how to how to run a field organization at scale and really get to spend a ton more time with customers, which was awesome. Really understand the nuances of what a startup customer really was looking for versus enterprise versus the governments and then kind of the various different industries they worked for. And then took over as CEO kind of was spent two years ago, a year and a half ago. So I've spent almost 20 years here at Amazon, all on AWS. And how big is the organization by employee size that you now run? I don't know the exact numbers, but it's in the hundreds of thousands.
12:42Hundreds of thousands. And a lot of that is, we have large data centers where we run very large operational organizations. We have data centers all around the world and pieces like that. And I mean, I run a team at Wired. It's sort of in the low 100s. And I love management. And that sort of for me was always, it was clear fairly early in my career that that is sort of where I wanted to go. Was that always clear for you? Sort of the idea that, yes, taking on sort of larger and larger pieces of this enterprise is what I feel like I am sort of meant to do, what I want to be doing? Yes. I mean, I like it.
13:19And I think that I'm reasonably good at it, I guess. So I guess I took on more. We'll ask some of your employees, some of your hundreds of thousands. I guess that's not for me to say. But I liked it. And the more I did it, the more, you know, it was a ton of learning. What I really love is when I get to take on roles where I get to learn more and get to stretch myself. And frankly, I love building and love having an impact on what the business is doing and what our customers are doing. and, you know, scaling beyond yourself, it's hard because you can't do all of the, you know, you don't get some of the joy of like actually physically kind of getting to build the thing or deliver the thing yourself.
13:57Or like write this. You didn't write the story in my case. Yeah, that's right. But you can write a lot more stories, right? In that case. And you kind of learn to do that through others, which is also an interesting and useful skill. And then you learn how to communicate to teams you know, first through direct management, then through layers of management, then through, you know, through, you know, mediums like talking and things like, you know, all company meetings or other kind of mechanisms like that where you have tens of thousands of customers or employees that you might be talking to. And so you got to think about how do you build mechanisms?
14:34And this is one of the things that I enjoy learning, which is how do you think about building mechanisms that allow you to help those individual contributors make some of the right kinds of decisions and the strategy that you're trying to drive for the team or the business or the company. And, you know, I've quite enjoyed kind of learning how to leverage some of those mechanisms at different scale. And that's been fun to do too. Because you just talked about sort of going from managing people to managing managers. Yeah. I swear I'm asking for a friend. But do you have any sort of particular mechanisms that you have picked up in those 20 years that stand out to you as particularly effective strategies?
15:16Because I will say there is something very specifically different about managing someone who then manages people who then manage teams of people. It's like it has the potential to be a very unproductive game of telephone. And I'm curious about the mechanisms that you employ to make it much more effective than that. Yeah. I mean, look, everybody has their own way of doing this. I think for, I mean, so you a little bit have to find what works. And I do think that as your team and your organization gets larger, you have to change some of those things. And I think that's one of the common pitfalls that I see people fall into is that they will assume that the thing that worked great when they were a line manager, managing a team of six to 10 people, will work the same as when they're managing a team of 100 people.
16:02And those same things won't work. And then, you know, I think there's another shift that's like when you don't know the name of everyone in your team or your organization, which I can't unfortunately know today. And usually that breaks somewhere around, you know, 100 to 200 or somewhere in there. you just you'll you'll run into people who are in your team that you don't know or don't know their names and and you just have to think about all of those things differently and where they are it's really hard i think to have you want to give the broadest set of people in your team as possible mental models on how you would make decisions in their place as opposed to what the decision actually is because if you have to like send down edicts all day one it's not as empowering to your team and two like there's chances that whatever you say gets miscommunicated but if you can have and this is actually a lot of the power of culture in a company but also what we think like these mental models which is like if i was going to approach this situation this is how i would think about it um or these are the the ways in which i would make trade-offs or think about kind of decisions then you can empower tens of thousands of people to go make decisions and then you can focus on how do we make sure that we hire smart people and um don't punish them when they make bad decisions but course correct and that's how i've kind of learned at scale where your real leverage points are ensuring that you have those right mechanisms at place, having a mechanism that does allow you to kind of find where things are going well or where they're not.
17:25And when they're not, where you can dive deep into that and really get into the details and understand really at the very core level, like then you kind of switch modes and you're like, now I'm line manager again. I'm understand the very details of exactly what you're doing, get things kind of sorted and then kind of jump back out again and stay at a high level and look at mechanisms to how you can do that. And that's the best way I've found to do it. Well, I appreciate the free management advice. I'm sure many of our listeners do too, so thank you. But I want to now ask you about AWS in a broad context.
17:53I think a lot of people listening, I would describe Wired's audience as sort of curious generalists. Obviously, they're listening to this because they're interested in sort of technology and where it's taking the world. I'm sure all of you listening have some sense of what AWS is. You have some sense of how important it is to what you do every single day. but they probably don't know sort of in brass tacks just how big AWS is and sort of how vital it is in terms of just infrastructure. So I'm hoping, can you explain it to us? Maybe not like we're five, but like we're 21. We just graduated with a humanities degree and we're really trying to understand this thing that you are in charge of.
18:34At a high level, our idea behind AWS hasn't changed in the last 20 years, which is there was a bunch of pieces of technology that was hard and non-differentiating that companies had to do for a long period of time. And that was used to be, they had to build a data center, they had to go find servers, they had to take care of the servers when a disk drive broke, they had to go fix it, they had to set up their networks, etc. There's a whole bunch of work that they had to do before they could ever, you know, write Netflix. That's like a, you know, they could actually like write a cool application that would stream a movie to your end customer or, you know, write Airbnb that would think about logic of how you could connect individuals with people who had rooms that they wanted them to stay in.
19:17Whatever your application was, right? And so our goal was, what if we could do that work for companies so that they didn't have to do that? And so that was the thesis when we started, which is what if it was as simple as somebody could come and make an API call and simply say, great, give me servers, give me storage, give me databases, give me whatever. And we'd provision them for them. And then, you know, through an internet connection, they can have access to that. And so it turns out that was a very powerful idea. And I think we did a good job executing on some of the abstractions that made it really powerful where a lot of companies went and built their applications on there.
19:54And so the companies I mentioned, Netflix and Airbnbs and Pinterest, are all some of these early customers that we had that built their business from the beginning kind of on AWS and the cloud and don't own data centers. You know, they largely just run inside of AWS. Initially, when we first launched the business, we thought this was going to be incredibly compelling for startups and some technology companies, which it was. But as we grew, we found out that enterprises and really large organizations were equally compelled by this value proposition eventually. And we had to build a lot more capabilities for them, whether it was like encryption capabilities or audit logs or abilities to hit particular compliance things or whatever it is.
20:33But now we have customers like Pfizer and JP Morgan and the United States government and the intelligence agencies. That was a big win for us when we kind of convinced the U.S. government that we could build a top secret region and that they could run intelligence workloads inside of AWS. And were you in those meetings? I would have loved to have been a fly on the wall in those meetings. Yeah, yeah. And we walked through some architectural questions that they had. Well, yeah, like, what does it take to convince the United States government that they should run on the back of AWS? I mean. You know, I mean, like, there was a whole RFP process, and there's a lot of work that we did.
21:13But it was also just some whiteboarding where we kind of walked through, like, how would it work, and how would you, you know. And at the end of the day, you know, it's not, the cloud sounds like it's a magical technology, but it is, you know, it's data centers and it's networks and it's servers and other things that we run at very high reliability, at very high security. and we found some forward-leaning technology folks that wanted to figure out how they could get the benefits to the government. Because it turns out, if you find the right person in an organization, even in somewhere that's as large and bureaucratic as the U.S.
21:46government often is, you'll find people who want to lean forward. They want to go faster. They want to deliver value for citizens. And finding that right person and then being able to collaborate with them, their eyes light up just like they do for a startup company. And so today now it's across almost every country and every industry that you think about. NASDAQ trading markets run on AWS. It's financial services companies run on AWS. Hospitals run on AWS. Media entertainment is, whether it's live broadcasting or streaming broadcasting or any of those things, we power a lot of that technology across the board, really.
22:22And so we're excited that we have millions of customers all around the world. And, you know, we've grown the business now to be about$132 billion run rate business. Wow. But it's still growing 20 % year over year on that large of a base.
22:43Now more than ever, technology is a dominating force in our lives. Then there's the threat of AI everywhere. And yet, tech can be inspiring and help level playing fields. I mean, a YouTuber with a self-funded debut movie just dominated the box office. I thought, hey, if you interview me, it'd be good for your publication. And that's not ego. I just have a lot of followers. But it's that stigma. It's like YouTubers, they're not real. Join me, Lizzie O 'Leary, the host of What Next TBD, Slate's podcast focused on technology, power, and the future. Follow What Next TBD now, wherever you get your podcasts.
23:36Just when you thought you were done learning on the job, enter artificial intelligence, right? Which obviously has been around as a technology for a very long time. But we are in this sort of new era and this new sort of challenge for you and your organization, which brings me to this recent keynote at the reInvent conference that you held recently. You also streamed it on Fortnite for the first time, I might add. But you announced some pretty significant changes to AWS, to your mission, to your priorities, and to what you would be offering to your consumers. And I'm hoping you can sort of talk us through that transformation.
24:15If you would describe it as a transformation, maybe you wouldn't. I think technology is always iterating and going through these kind of transformations. So I think for us, staying at the forefront of every technology innovation is incredibly important. And I think there's been almost no technology leap since maybe the cloud and the internet before that. And so we've been investing in AI and AWS and Amazon for the last decade plus, two decades maybe. But definitely with the leap forward from generative AI over the last three years, we've just seen a massive change in what's possible for customers.
24:52And so we've had this vision that it's not just going to be AI is over on one side and then the rest of your business is going to be over on the other side. But basically, AI is going to be built into what everyone does. And in order for that to happen, number one is you have to have all of your data in the cloud world. And then we've built this whole platform of tools that then allow you, once you have that data in the cloud, to deliver differentiated value to your customers. And so some of the things that we launched, and in particular, I'm quite excited about at reInvent, are really around AI agents and the difference between kind of the first generation of AI tools that were really around summarization and content creation, right?
25:30And that we're all quite excited and got a lot of value out of those. But there's only so far that goes. I think the next stage is these agents. And agents, the real value is they can take access to your data, they can still do some of those summarization and content creation, but they can go actually accomplish tasks and they're able to reason. And when you have these agents that can go reason and accomplish tasks on your behalf, All of a sudden, you can kind of force multiply what you're able to do. And we launched a couple of things. One was called Nova Forge, where we allow customers to actually take their data and integrate it in at the early stages of training one of these frontier models, which is called Nova.
Read the full transcript
26:06And so that gives enterprises one of these AI models that deeply understands their data and their domain. And then we launched a number of these frontier agents that allow customers to really go and deliver big bodies of work, whether it's encoding or operations or security. And we've spent the time to really build this platform where it could actually deliver value. And I think broadly, people kind of understood now what that long term strategy was, they really get it. And as they see projects really delivering into production where there's real value, they see that kind of AWS is that platform that they want to go do that.
26:41And that's what customers were telling us over and over again this last week. You know, it's interesting. I feel like 2025, which we are, you know, thank God, almost done with, was like a confusing year in the narrative for AI. And I say that because I feel like in January, you know, I went to some conferences, talking to some people. This is the year of the agent. Agentic AI is here. It's about to change everything. You know, that was in January. That was almost a year ago. Am I using agentic AI right now? Absolutely not. You know, has that sort of come to fruition in the way that I think people were talking about in January?
27:19No. And at the same time, you've seen sort of, you know, reports from, you know, MIT, for example, finding that 95 % of gen AI pilots in companies are failing to yield the productivity that I think those corporate leaders thought they would see. How do you make sense of all of those narratives coming together? Were companies just moving too quickly? Was the promise just too fast? if you jump forward and don't kind of build that strong foundation of, I have my data, I know the workflows, I really know how some of these things are going to tie together, then you're not going to get any value out of it.
27:57Like you're going to have just a chatbot, which is kind of cool and looks neat. And then everybody has a chatbot and then what? And so it is those differentiated workflows, and they're kind of less sexy and interesting for people to look at, but a workflow that can help you automate insurance claim processing, is super valuable, right? And you can actually like get people their claims processing faster, make sure that you cut your costs, have a better customer experience, make sure you have better accuracy. Like you can deliver all these things. And, you know, some of the technologies weren't available in January.
28:30Like this technology is moving so fast that the capabilities are much better today. And so I will tell you, you know, at reInvent, I sat in a room of executives for a broad set of companies. I asked to show a hands of who is either now starting to see positive ROI to their AI investments or see a clear path to meaningful positive ROI in the next six months. And I think it was 90 % of hands went up to people in the room. So it is like people are starting, and I think that's not the answer that I would have gotten a year ago. But it's because we've done a bunch of this work, and it's because we've done a bunch of this work together with customers to understand exactly what they want, How do we solve their problems?
29:11And how do we deliver solutions that do deliver them real value and not just, you know, clickbait headlines that sound good? And on that note, you know, I will say candidly, Amazon has not been a key part of a lot of these AI narratives, right? There have been other companies that have been out there making announcements, it feels like, once a week. I mean, I can tell you, leading Wired, it's sort of this constant stream of news, this model, that model. We're doing this. We're doing that. But does that worry you? Do you worry about Amazon not being in that narrative? Or do you, again, just feel like you took your time for a reason?
29:47Yeah, I think both of those things are true. I do worry about it because I don't want customers to kind of think that we're not innovating or driving the latest technologies they need. And I want to make sure that it's not just kind of headline grabbing stuff. And it's actually great value that we're delivering for companies and value that we're delivering to the business. Jeff Bezos used to have a saying that you have to be willing to be misunderstood for long periods of time. And for us, like, I think that's what maybe some of the last two years was. And so, you know, I think a lot of that narrative has changed now.
30:19And if you talk to lots of analysts, if you talk to folks in the press, talk to customers, they no longer kind of think that. Now they're saying, look, actually, AWS has by far the strongest agentic platform to go build on. They have the broadest set of models that I can build on. They have the broadest set of security controls and compliance controls that actually, if I go put these agents in production, I can actually audit, know what they're doing, control what they're doing. And that is what we're seeing. And it's not to take anything away from, by the way, like ChatGPT is an incredible consumer application, but it's just a different thing.
30:49That's not our business. Our business is to make sure that banks and healthcare companies and media and entertainment companies and energy companies can drive their businesses and deliver more outcomes for their customers or cut costs or whatever they want to do. And so I'm quite pleased with where we are now, and I think we've already seen that narrative largely shift. I wanted to ask you a little bit more about Nova Forge, which was particularly interesting to me. And what was particularly interesting here is this idea of custom pre-training as opposed to the idea of fine-tuning as sort of a way that a company can take a model and really make it their own.
31:25Can you explain that distinction to everybody before I sort of dig in a little more? It's not new that people have thought, okay, there's these out-of-the-box models that I want to customize. The best mechanism that we've had to date to customize these are these open weights models that Meta was great and first kind of released with their first llama model. But now we've seen a variety of these, whether it's Mistral or DeepSeek or Quinn or whatever. There's a number of these. But what they are, they're still black boxes, right? You know, you basically get a fully kind of pre-trained model. And then they open the weights.
31:57And you can do either tuning of the weights to kind of focus in particular areas that you wanted to focus on. or there's kind of new techniques like reinforcement learning where you can start to send more information to these models that train them after the fact. What we find is that if you put too much new data into these models in the later stages, they forget the early stuff. And so they forget kind of what made them great at reasoning or they actually forget some of that data because they get what's called overtrained on some of the data you're giving it. And then they lose what was valuable in the first place.
32:27And so there's only so far that that can go. What we also find is that those techniques are very ineffective if the model wasn't already trained on your domain. And so if you try to go teach one of these open weights models about protein folding and they know nothing about protein folding, it doesn't work because it doesn't know how to inherently reason about that thing. And so what we found is that if you can train them earlier, and I use this analogy in my reInvent talk about, you know, the human brain, you're able to learn new languages early when you're younger, much easier. Like now, if I try to learn a new language, it's much harder to do.
33:02And so models are somewhat similar to that. And so what we've done, which is a unique thing, we kind of refer to it as open training. But really, the idea is that if you could take your data, you have this corpus of data that is from your domain and your particular company and the ways that you do things. and if you're able to insert it into the pre-training stages and then mix a bunch of the data that was used to originally train that model and then finish pre-training the model, the model is then, when it's done, it actually now inherently knows all of your stuff. It knows about your data, it knows about your company, it knows about your domain, and anything that you do about fine-tuning or post-training after that is actually much more effective because it already knows that.
33:44It's just never possible before. One, because open weights models never would expose their data. And there was no kind of mechanism for them to be able to go do this. And so we did this with our Nova models and our Nova 2 models. And what we do is we open them up and we say, if you're taking a financial services company, you can take all your information, inject your data, mix it with an Amazon curated data set. So this is the data that we have, that we have proprietary use to use. And we'll give you tools to easily mix that together. And then you finish pre-training the model. and you effectively have your own custom frontier model that understands your business, that you were able to train for, you know, a couple hundred thousand dollars or whatever the cost is to finish that training versus billions of dollars of doing all the research to actually go and build a frontier model.
34:33And, you know, with any sort of new opportunity, right, there is risk. And I'm curious about risk in the context of Nova Forge in a few different ways. You have, one, obviously you already deal with companies who have very sort of confidential proprietary information, right? You just mentioned financial services, you know, inputting all of that data into this model and into this training. There's sort of that piece of it. You also offered a really compelling example off the back of reInvent from Reddit, right, which is using Nova Forge to develop a model that can be used for content moderation, which essentially means training a model that breaks a lot of conventional rules around how these models are typically designed, right?
35:17They would be designed to avoid offensive or violent content entirely. Reddit, on the other hand, needs a model that can like lean into that kind of content in order to do the moderation. So those are two sort of, I think, very distinct examples that I just offered. But I'm curious what kind of risks exist when we start down the road of this kind of custom pre-training. And are there distinct risks that might be different from what we've seen historically? I don't know that there's any particular different risks. I think from a data protection point of view, we have all sorts of data protections around this happening kind of in this data still living kind of in customers' domains and in their VPC.
35:56and them having exclusive control over that. And I think that's one of the things that we pride ourselves on and have over the last 20 years is really protecting customer data and making sure that it's isolated and protected. You know, I think from when people are building their own model, this is true no matter what. If they're fine-tuning it, if they're doing any of that work, companies have to think about kind of what is the output and they have to own the output of their own models. Even if they're using an off-the-shelf model, by the way, you have to own the outputs of that. And I think that's one of the key pieces is that you can't just give up responsibility for whatever your technology is doing, right?
36:32You can't give up responsibility because a database makes a particular join and you're like, I don't know, it's just how the database did it. Like AI is no different than that. And we deliver powerful tools to customers, but they have to own those outputs and think about them. We still have safety classifiers, by the way, for things that are really like, you know, you can't go pre-train something and then like create it to go build a bomb or things like that. You know, we still have A lot of the safety controls that are like real safety controls are absolutely still in place. And there's no circumventing those.
37:00But with regards to things like you mentioned, content moderation, you know, that's someone else's choice. And they can make a choice and they own kind of what that looks like. And they have to be sure that they, by the way, that's why they're doing it is because they want to make sure that they make great choices for the content that's on their website that's appropriate for their site. And so we're talking about sort of this premise whereby AI agents will be much more integrated into enterprise settings, right? And I'm curious about how you think about that in the context of the workforce. Obviously, there has been, again, I'm looking back at 2025 and remembering sort of comments that, you know, other AI executives have made around, you know, job disruption, you know, cuts to the workforce, et cetera.
37:46You actually made an interesting comment where you said you said that replacing junior employees with AI is, quote, one of the dumbest ideas you've ever heard, which made me laugh. I'm curious if you could talk a little bit more about that and more about how you see artificial intelligence and agentic AI changing the workplace in the years to come. Because I think you have maybe a point of view on this that some people might find reassuring and that I think is different than what we hear from a lot of other leaders. Yeah. And that point in particular, by the way, it was specifically around software developers, but I think it applies to lots, which is there was this kind of thought that you'll just replace all of your junior engineers and all of your junior employees and you'll just have the most senior most experienced employees and then agents and number one my experience is that many of the most junior folks are actually the most experienced with the ai tools they're actually able to get the most out of them number one number two they're usually the least expensive because they're right out of college and they generally make less so kind of like they're if you're thinking about cost optimization like they're not the only people you'd want to kind of optimize around.
38:55And really, three is that at some point, that whole thing explodes on itself. If you have no talent pipeline that you're building and no junior people that you're mentoring and bringing up through the company, we often find that that's where we get some of the best ideas. We get the new fresh blood into the company from fresh hires out of college. There's a lot of excitement. There's a lot of new thoughts. There's a lot of new ideas. And so my thinking was just like, you've got to think longer term about how you think about the health of a company and just saying, okay, great, we're never going to hire junior people anymore.
39:26That's just a non-starter for really anyone who's trying to build a long-term company. What does this mean, though, sort of for the workforce broadly? I mean, what does it mean for Amazon's workforce? Like, what does this look like as AI agents sort of infiltrate, which is not a generous word, but it's the word that comes to mind, sort of infiltrate the way we work and live? Yeah. I think one of the things that I tell our own employees, your job is going to change. Like there's like, this is no two ways about it. Like there's only thing I can promise you is that the way that you did your job four years ago is not how you're going to do your job next year.
40:01And you're going to be able to have a bigger impact. You're going to be able to do more things. You're going to be able to have a broader scope of responsibilities. And it's just not going to be the same things that even made you successful five years ago may not be those things. You're going to have to learn new skills. You're going to have to learn new ways of working. We may have to organize our teams differently. We may have to go after problems differently. So people are going to need to be flexible. There is for sure going to be disruption in how work is done because jobs are going to change and industries are going to change.
40:27And if they don't, you'll most likely get left behind by people who move faster and do change. There is going to be some disruption in there for sure. Like there is no question in my mind. And when you say disruption, I mean certainly the way we work, but disruption in the context of sort of job loss sort of in a big picture economic way. You know, that I think is uncertain to me. Like, I am very confident in the medium to longer term that AI will definitely create more jobs than it removes. Like, first, I think anytime you find opportunities to create new economic prosperity or build new experiences or things like that, there are more jobs that get created.
41:05And so, you know, in the short term, but they will be different. And there are jobs that will be eliminated as part of it or reduced almost for sure. And you think about jobs where in particular where there are some jobs that get automated away, just like all kind of waves of technology that has been true, right? There are some things where you just no longer need quite as many people to do a particular job. And so our job is to also provide training and upskilling so that we can retrain so that there are other roles that some of those folks can do. And not all people want to do that, and there may be some churn in the short term as people either are hesitant to learn new skills or don't want to learn new skills or other things like that.
41:44So there is going to be some, but this is true about almost every single technology change. This is true about, you know, when personal computers came around, it was true about industrial automation in the 1930s. Like it was, you know, it was true when the Internet came and it will be true for AI, too. And there will be some jobs that were, you know, that that that there won't be as many of that is true. And I think there will be new jobs. I'm curious about how you're thinking about all of this from an environmental perspective. I think one of the sort of notable pieces of agentic AI is this idea of having them run continuously for hours or days.
42:19Right. I would imagine there is sort of a sustained energy demand in that context. We're already talking about a very energy-intensive technology. You know, Amazon right now is the single biggest purchaser of new renewable energy contracts in the world, at least for the last five years, if my facts here are correct. How do you sort of put that commitment together with this drastically increased need for energy? Well, look, I think we have to keep it. And so part of what that is, is us investing in, you know, that is not just going out and buying existing things. That is investing in new projects and bringing new renewable energy projects online, right?
42:58And that is, it's a huge commitment for us. It's something we do every single year and we'll continue to do because we think that's important that from an environmental impact point of view, and frankly, from an energy availability point of view is important. And I do think we're going to have to keep looking at other energy sources. I that's going to be very important for us to look at in the medium to longer term so that we make sure that we have enough kind of carbon zero energy out there. But we need to look at all of those sources of energy. And it doesn't mean that, like, no one's going to use natural gas in the intermedium term.
43:33I'm sure some of that is true, too. And for our goal is to how do we continuously, period over period, year over year, reduce the carbon intensity of the energy that we consume with a goal to get to zero. And so that is we're working super hard. We're still committed to that as a company, and we spend an enormous amount of time on that. And how do you sort of respond to criticism of this venture, which is, you know, an enormous undertaking internally? I'm sort of curious about the management piece there. I mean, you had a few weeks ago, you had over a thousand Amazon employees. Granted, I mean, it's a company with a seven-figure employee base, if I'm correct.
44:10But they described the company's, quote, all cost justified warp speed approach to AI development. They say that it will cause, quote, staggering damage to democracy, to our jobs and to the earth. That's quite a statement from Amazon's own employees. So I'm curious sort of when you hear that read back to you, how do you address it? Look, I think when you have number one is we we encourage our employees to have their own thoughts and as to how they're thinking about things. Well, I mean, that's good because a lot of tech companies these days are not happy to see that happen. Yeah. But, you know, I would also say that, you know, when you have an organization of any size, you have viewpoints from a lot of different places.
44:49And I would say that that is not the majority opinion from our employees or even close. And I think most of our employees are excited about the technology we're building, excited about the value that we're giving customers, and are excited about the potential. And like the climate pledge that we have and the path that we're on there, too, which is also important and we're equally committed to. And so, you know, I think that's OK. I think as long as those concerns are respectful, we're willing to listen to them. But I think they're far from the majority. In fact, they're the very small minority view.
45:23And now, last question. I mentioned sort of at the top of the conversation that in January 2025, everyone promised me this was the year of agentic AI. And they were wrong. And so as we look out to 2026, I'm curious for your prediction in the context of AI, what is next year all about for us? And then in 12 months, I'm going to call you and we'll see. Just be super clear, I'm awful at predicting the future. I am too, but I have to ask. You can call me. I just probably won't be right. But I will say that, look, I think one of the big things that we are going to be incredibly focused on for our customers is delivering real business returns for them.
46:01And so whether that's through agents, whether that's through customized models, whether that's through like scalable infrastructure, whether that's eliminating tech debt through using transform to get them off of mainframes or get them off of legacy databases like that, I think, is going to be a big focus. It's not going to be about going and experimenting. It's not going and trying new technology. It is really delivering value to the to the end customers and to the business. So it's brass tacks time for the P &L to look a little bit different next year. Yep. And I think that's where customers have relied on AWS to help them improve for the last 20 years.
46:35And it's where we're particularly great at. Well, Matt, thank you so much for your time. I really appreciate it. Yeah, absolutely. Thank you for having me.
46:49This show is produced by Jessica Alpert with help from Adriana Tapia and Sam Egan. Sound design, mix, and original music by Pran Bandy. Kate Osborne is our executive producer. And I am, of course, your host, Katie Drummond, Wired's Global Editorial Director.
47:20The digital world feels more chaotic than ever. Huge data breaches, AI-threatening jobs, foreign meddling, that creeping feeling of obsolescence. It's information overload. I'm Dena Templerest, host of Click Here from PRX and Recorded Future News. Want to understand how we got here and how you can get ahead of it all? Listen to Click Here. We can help you make sense of all the noise. Click Here, wherever you get your podcasts. As a listener of Uncanny Valley, we know you want to stay on top of today's biggest stories in tech. And if you're curious about how tech and innovation are changing the healthcare landscape, check out Mayo Clinic's chart-topping podcast, Tomorrow's Cure.
48:04Back for a brand new season, host and award-winning journalist Kathy Werzer dives into the breakthroughs, challenges, and human stories shaping the future of medicine. from advances in AI and cancer research to the rise of chronic disease and autoimmune disorders. Not sure where to start? We recommend the Season 4 premiere, where dermatologist Dr. Saranya Wiles and biomedical engineer Dr. Adam Feinberg explore how 3D bioprinting is revolutionizing medical research and accelerating breakthroughs in healthcare. Whether you're a healthcare professional, patient, or simply curious about what's ahead, tomorrow's cure invites you to imagine what healthcare could look like and shows you the future is already here.
48:47Find Tomorrow's Cure on Apple Podcasts, Spotify, or wherever you're listening now.
From the publisher
The head of Amazon Web Services has big plans to offer AI tools to businesses, but says that replacing coders with AI is “a non-starter for anyone who's trying to build a long-term company.” Katie sits down to discuss German's vision, and why Amazon could be a dark horse in the AI race.
Join WIRED’s best and brightest on Uncanny Valley as they dissect the collision of tech, politics, finance, and business, from Alexis Ohanian's newest tech venture to the effects of inaccurate information from artificial intelligence (AI) chatbots on social protests.
Learn about your ad choices: dovetail.prx.org/ad-choices



