In short
Podcast Summary: Uncanny Valley | WIRED
Episode Title
Trump Davos Drama; AI Midterms; ChatGPT's Last Resort
Episode Overview In this episode of *Uncanny Valley*, co-hosts Zoë Schiffer, Brian Barrett, and Leah Feiger discuss key developments in technology and politics, focusing on the ongoing World Economic Forum in Davos, the upcoming U.S. midterms, and new advertising strategies being adopted by OpenAI for ChatGPT.
Key Themes and Discussions
- World Economic Forum (WEF) Drama
- Davos Highlights
- Major figures in AI, including companies like Anthropic, are present, alongside political figures such as Donald Trump.
- The discussions are overshadowed by controversial political statements made by Trump regarding Greenland and NATO.
- The atmosphere at Davos is described as both important and chaotic, with significant attention on AI safety and regulation.
- Anthropic’s Influence
- Anthropic stands out as a voice of caution amidst a generally optimistic view of AI.
- Their CEO, Dario Amadei, questions U.S. sales of military technology to China, highlighting the geopolitical stakes of AI development.
- ICE Activity in U.S.
- Current Situation in Minneapolis
- The recent killing of Renee Nicole Good by ICE agents has escalated tensions and public backlash against ICE’s operations in the city.
- Over 2,000 ICE agents are currently deployed in Minneapolis, raising concerns about the agency's aggressive tactics and the impact on local communities.
- Political Implications
- The upcoming midterms could see significant shifts in public opinion, with calls for abolishing ICE becoming more prevalent as a political stance.
- Impact of AI on Midterms
- Pro-AI Super PACs
- Silicon Valley is already heavily investing in the midterms with pro-AI super PACs, aiming to influence laws concerning AI regulation.
- Leading the Future, backed by major venture capital, aims to promote candidates who support less regulation on AI technologies.
- OpenAI and Advertising
- ChatGPT’s New Advertising Model
- OpenAI announces that it will start rolling out ads in ChatGPT, a significant shift from its previous stance against advertising.
- This move is seen as a necessary step for financial sustainability, given the company’s high operational costs and investor expectations.
- Concerns over User Experience
- The introduction of ads raises concerns about the ongoing “shittification” of tech platforms, where user experience is increasingly compromised for profit.
Key Takeaways
- The World Economic Forum serves as a critical intersection of technology and politics, with AI emerging as a dominant topic.
- ICE's operations are drawing increasing scrutiny and could significantly influence the political landscape in the U.S. amid the upcoming elections.
- Silicon Valley is mobilizing early for the midterms, focusing on pro-AI messaging and candidates.
- OpenAI's decision to introduce ads reflects broader trends in tech, prioritizing revenue generation at the potential cost of user experience.
Articles Mentioned
- [Pro-AI Super PACs Are Already All In on the Midterms | WIRED](https://www.wired.com/story/ai-super-pacs-trying-to-influence-midterms/)
- [‘I’m Witnessing a Lot of Emptiness’: How ICE Uprooted Normal Life in Minneapolis | WIRED](https://www.wired.com/story/how-ice-uprooted-normal-life-in-minneapolis/)
- [Ads Are Coming to ChatGPT. Here’s How They’ll Work | WIRED](https://www.wired.com/story/openai-testing-ads-us/)
Conclusion The episode provides a nuanced perspective on the intertwined relationship between technology, politics, and public sentiment, emphasizing the need for vigilance as these domains evolve rapidly. As tech companies like OpenAI make critical decisions about their futures, the implications for users and broader society remain significant and complex.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOOverview of Davos and Its Relevance
1:46 to 2:24
Discuss the significance of the World Economic Forum in current geopolitics.
“We had the Gadget Lab days, the Roundtable, news episodes.”
Trump's Speech and Greenland
2:24 to 5:30
Explore Trump's remarks at Davos regarding Greenland and U.S. foreign policy.
“Mostly what we hope is we can give you a sense of this rapidly changing world from a wired lens.”
AI's Role at Davos
5:30 to 7:45
Analyze the focus on AI at Davos and its implication for global politics.
“And just like talking about NATO as if it's like a t-shirt that's maybe out of style or just like not the show that you want to watch on a Saturday is wild.”
ICE's Actions and Community Impact
7:45 to 10:00
Examine the repercussions of ICE's operations in Minneapolis post-incident.
“to be kind of the lone voice in the room, being a little more pessimistic about the technology and still maintain its place as like the cool kid on the block.”
Public Sentiment on ICE
10:00 to 14:00
Investigate changing public attitudes toward ICE and its implications for politics.
“Our wonderful features desk published this story on Wednesday, where they interviewed 10 different residents in Minneapolis just to kind of get into the day to day life.”
Intimidation Tactics in Political Landscapes
14:00 to 16:40
Learn about the tactics used by state actors to intimidate dissenters.
“They are following people to their homes to intimidate them.”
Silicon Valley's Response to Political Issues
16:40 to 19:10
Explore how tech leaders are reacting to political controversies and protests.
“And I think there was, to a certain extent, CEO response was both advantageous to them politically at the time, but also internally they had to respond to their employees sort of revolting over this.”
Emergence of Pro-AI Super PACs
19:10 to 21:10
Understand the rise of super PACs supporting tech agendas in the political arena.
“I think we're going to get closer to that point.”
Tech Investments in Political Campaigns
21:10 to 23:50
Analyze the significant financial contributions made by tech figures to political candidates.
“Like this is very clearly the beginning.”
OpenAI's Advertising Strategy for ChatGPT
25:04 to 28:05
Delve into OpenAI's controversial decision to introduce ads on ChatGPT.
“Cure on Apple Podcasts, Spotify, or wherever you're listening now.”
Show all 18 chapters
Understanding 'Shitification' in Tech
28:05 to 29:04
Explore the concept of 'shitification' and its implications for tech platforms.
“The good news is now we're going to have economic prosperity and happiness for the rest of our lives because opening eyes, rolling out ads.”
OpenAI's Financial Landscape
29:05 to 30:44
Discuss the financial dynamics of OpenAI, including its revenue and spending.
“Like everyone keeps telling me how rich they are.”
Fiji Simo's Strategic Role at OpenAI
30:44 to 31:34
Examine Fiji Simo's background and her influence on OpenAI's advertising strategy.
“I mean, this is all I wanted in life was for Fiji Simo to break the news about ads during that interview.”
Navigating AI and User Expectations
31:34 to 32:44
Analyze the balance between user experience and ad implementation in AI.
“I think the term that the company looks at is like commercial intent of conversations.”
Ethics of AI Chatbots and User Engagement
32:44 to 33:50
Debate the ethical considerations of AI chatbots and their role in user engagement.
“But now, again, it's like another XAI, for better or worse, has shown that that is something that people want.”
Wired Tired Segment: What's In and Out?
33:50 to 35:38
Introduce the Wired Tired segment discussing trends and phrases to retire.
“Sounds like they need a new customer base.”
Creative Ways to Manage Time During Speeches
35:38 to 37:14
Propose methods for keeping public figures on time during speeches.
“30-year-olds are getting pegged as like 15-year-olds.”
Millennial Culture and Trends
37:14 to 37:49
Discuss the cultural references and trends related to millennials.
“I think that you could honestly bring back like the umbrella coat hook or whatever from the Looney Tunes.”
Transcript
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1:22Welcome to Wired's Uncanny Valley. I'm Zoe Schiffer, Wired's Director of Business and Industry. Today, we're starting a bit of a new chapter here on the show, and I want to introduce you to my brand new co-hosts, Brian Barrett, our Executive Editor here at Wired, and Leah Figer, our Senior Politics Editor. Brian and Leah, welcome to the show. Hi, Zoe. Hey, guys. So thrilled to be here. So, long-time listeners know the show has taken on a bunch of different formats since it launched. We had the Gadget Lab days, the Roundtable, news episodes. We really created this podcast because we want to bring you the best stories and the best takes about what's happening in tech and politics.
2:04Brian Barrett:That's all going to stay the same, but this time we're going to go even deeper. We're peeling back the curtain and telling you what we're hearing from our sources across Silicon Valley and in D.C. What trends you should be watching for, the news that's already happened or about to break, and how we are thinking about all of it. Basically, you're going to be added to the group chat on Slack. God help us all. No, it's going to be great. Mostly what we hope is we can give you a sense of this rapidly changing world from a wired lens. We're going to be honest. We're going to be curious. We're going to be looking towards the future and taking you there with us.
2:41Okay, so we have a bunch of stuff to discuss today. The World Economic Forum kicked off this week in Switzerland, and it's already produced a ton of drama. I can't turn away from it, honestly. I can. I can, and I do.
2:55Brian Barrett:Are you able to turn it off just immediately? It's so easy just to say, nope. No, Al Gore is booing people. He's heckling the Commerce Secretary. How do we not talk about this at all times? I know, I know. But also, ChatGPT announced it's going to start pushing ads, and Leah is going to force us to start thinking about the upcoming elections in the U.S., with reports on Silicon Valley already pumping a bunch of money into the midterms. I think we should start with one of the key stories, at least Leah and I have been watching this, the World Economic Forum conference in Davos. So each year in January, global leaders from around the world, the kind of titans of business and government, they get together for a week in this very quaint mountain city in Switzerland to discuss pressing world issues.
3:46Brian Barrett:I think that this has always been something that is, you know, this is for tech billionaires and world leaders to get together, CEOs. This is really a combination of honestly so much that is wired. But what makes this Davos particularly interesting is, to me anyway, is how the U.S. has been positioning itself in the world recently. I say with like no judgment whatsoever. That is such a gentle way of putting that, Leah. How about, I'll take a stab. Get after it. It's interesting because of how the U.S. is attempting to take over a country from a NATO ally and using threats of violence to achieve its aims.
4:31Brian Barrett:Right in there. Let's get into it. We probably won't get anything unless I decide to use excessive strength and force. But I won't do that. Trump actually went to Switzerland to address everyone in person. I don't have to use force. I don't want to use force. I won't use force. All the United States is asking for is a place called Greenland. Look, during his speech, he did appear to rule out using military force to acquire Greenland, which is like a wild thing to say out loud because he like talked around it and didn't exactly say it like that and still just kept saying, I want Greenland. I want Greenland.
5:08Brian Barrett:Give it to me. I got to say, though, it's the same way like if you're on a playground and you want someone's lunch money. It's like, I won't punch you for your lunch money, but I could. I could punch you if you don't give me your lunch money, but I won't. But you should give me the lunch money so that I don't punch you, but I wouldn't. You know what I mean? It's like he said he wouldn't use Forrest, but it was also like, by the way, I absolutely will if I don't get what I want. A hundred percent. A hundred percent. And just like talking about NATO as if it's like a t-shirt that's maybe out of style or just like not the show that you want to watch on a Saturday is wild.
5:40Brian Barrett:Like this is wild. I feel like every year there's this question of like, is this conference still relevant? Is it going through the TED cycle where like no one will care anymore? But actually this year, it feels like it's maybe more important than ever. Trump was there. All of the leaders in artificial intelligence were there. And that's kind of what we were hearing was like the big topic that everyone was talking about, even more so than Greenland. Sorry, Leah. But like all of the AI guys were there, Satya Nadella, Dario Amadei, like they spoke on the stages. And the thing on everyone's mind was AI.
6:16My favorite story so far, not to go into like complete gossip mode, was that, you know, like the tech companies have like houses. It's like what a brand activation is called at Davos. And the Anthropic house was like really the cool place to be. But they were very particular about who could get into their party. So like, you know, prominent officials would walk up to the door and the Anthropic person would be like, you're not on the list. Stop. That didn't happen. No, that didn't happen. Who got turned away? Do we know? I can say no names. What's the backup house? Is everyone just like, oh, sorry, like you've got to go to Mistral.
6:55Yeah, you're more of a meta house vibe. Sorry.
6:58Brian Barrett:Okay, but like to peel that back for a second, this to me would have meant absolutely nothing like seven months ago. But tell me if I'm interpreting this wrong, even if like this is perhaps like the Davos of like, is NATO going to continue? And also, I guess we all love AI now, question mark. Anthropic is not exactly that. They might be this AI company, but they're also AI doomers in so many respects. So the fact that like they're the cool kids here, what does that mean? What does that actually mean for this conference? Yeah, it's kind of a standout because one thing that has not been a huge topic of conversation as far as the people I've talked to at Davos is AI safety.
7:33It's kind of a raw, raw atmosphere. But I feel like because Anthropic is kind of having a moment with its coding agent, cloud code, which like everyone is using and really loving right now, I feel like it's able to be kind of the lone voice in the room, being a little more pessimistic about the technology and still maintain its place as like the cool kid on the block. I've heard that the Anthropic hats are like pretty popular this year. They've got good merch. That's how you tell. I will say, I think one thing about the AI companies being here and being the cool kids and all that is that it speaks to just how geopolitical AI is at this moment.
8:08And Anthropic Like even the headlines Anthropic made were other than having the cool house and turning people away. Was their CEO Dario saying, it's crazy that we're selling ships to China. We shouldn't be doing that. Like why in the world would we do that? Which is a pretty big statement. It's in line with other things he said. But it speaks to these companies, these startups, some of which with, like, questionable finances for the future, like, are really shaping geopolitics and informing them in a really impactful way, meaningful way.
8:40Brian Barrett:Look, obviously, the AI Cool Kids Club is, like, a headline for a certain section of society. Many of our readers, I assume, the things that I couldn't tear myself away from, sorry to bring it back here, were Trump's speech. and just like the entire presence there. I mean, in terms of like what comes from this politically, I have a lot of questions. But with that in mind, when I'm looking at everything that's going on in the U.S. while Trump is over there making these overtures, ICE is everywhere, right? They're talking about expanding possibly to like other blue states. And currently the situation on the ground in Minnesota is terrible.
9:18Brian Barrett:So as we're looking at Trump talking about invading other countries quite literally, Already, there's a ground invasion in the U.S. And it's very jarring to see this go back and forth right now. Yeah, let's talk about Minneapolis a bit. It's been two weeks, a little over, it's hard to believe, since an ICE agent shot and killed Renee Nicole Good. There had already been a strong backlash against ICE's presence in Minneapolis. It has only grown since then. The response from ICE has only grown since then. They've got over 2 ,000 people there now, agents there, heading towards 3 ,000. It's really a model of how the U.S.
9:59government would occupy its own cities in a way that really felt unfathomable even just a few weeks ago, I would say. Months, certainly.
10:08Brian Barrett:Oh, absolutely. Like, absolutely. Our wonderful features desk published this story on Wednesday, where they interviewed 10 different residents in Minneapolis just to kind of get into the day to day life. So they talked to teachers who had to figure out how to, you know, have kids out on the playground and bring them inside when it's time to come in. And like while also being aware of helicopters like buzzing them. And then as well as volunteers who have been detained by ICE. We got some really scary stories in there. There's some quotes that are going to stay with me forever. You know, again, we are just a few weeks out from Renee Nicole Good.
10:50Brian Barrett:and in one of the stories we have, one agent said to this group of people that was in a car, you need to stop. You need to stop obstructing us. That's why that lesbian bitch is dead. Like this is the back and forth on the ground right now. This is dire. This is like really, really dire. Do we know what support for ICE has been like? I read a report in Puck that said that support for this agency has plummeted in the wake of the shooting. does that track with what you're hearing, Leah? Yeah, it's low. This is not a popular thing to be running on right now. Like this is really not, I'm honestly not to be crass about this, but I'm very curious with Next Steps.
11:32Brian Barrett:We had reporting last week about, you know, what happens to New York, what happens to California. And I'm very curious about this stretching into the midterms, to be totally frank. This requires a lot of people to do a lot of things. It's not just enough to be a Democrat and be like, we stand with our neighbors. No, you have to say abolish ICE if you want to be elected in a lot of these districts right now. At least that's what the polling is showing right now. And that's what public opinion is showing right now. This could change in a couple of months if they're not doing these kinds of, you know, violent invasions.
12:04Brian Barrett:I'm very curious how the Trump administration will play this when it comes to the midterms. I mean, it doesn't seem like they're going to back off from anything. And, you know, they've got an infinite budget to work with practically. In our own reporting, we broke a story just this week. They're planning to spend up to$50 million to create a center based out of Minneapolis where they can ship detainees hundreds of miles away throughout the Midwest, depending on where they need it. These kind of procurement plans are ongoing. It's a ton of money. The recruiting continues. A ton of money to people signing up.
12:38So, you know, I think there is not enough of ICE to actually occupy in New York or Los Angeles right now, but they're building towards having enough resources to do something like that. And I think the election point is really serious, not to doom it too much, but you could imagine easily a bunch of ICE agents in masks and no ID standing outside of a polling station in a politically sensitive district.
13:01Brian Barrett:Absolutely. The Trump administration and DHS is encouraging citizens and residents to think of them as police now. Like, these are your friendly neighborhood policemen. And that's not true for a variety of reasons, one of which is that, like, they don't live in these communities. They are not your neighbors. They are employed by the federal government. They are not city. They are not state. And even just requirements for, like, accountability are incredibly different. The nameless, faceless, you know, agent is becoming ubiquitous in American society right now, which is wild. You know, the U.S.
13:38Brian Barrett:has dealt with police brutality for many, many years. But the nameless facelessness of it all has taken a very different slant, I would say, this year. Also, too, the nameless facelessness I find interesting, too, because ICE has also taken away so much privacy. Like, ICE values so much of its privacy, and they're always wearing masks, and they're always not showing ID. At the same time, they are using facial recognition on anybody they stop for whatever reason. They are following people to their homes to intimidate them. They are using all the levers of the state to really dig into people's – if you speak out against ICE, there is a decent chance you will get an audit or a visit from someone.
14:19So, yeah, it's sort of this mirror world that they're creating for themselves where they get complete immunity from identification. and everyone else is totally subject to deep dives into whatever you've got in your past. I think that's often the case with privacy. I feel like it kind of reminds me of asynchronous privacy relationships in the tech industry where, you know, for a company like Apple that takes its customers' privacy really seriously, if you talk to people at the company, they'll often tell you that internally they have very little. They're encouraged to do things like linking their Apple ID to their work account and stuff.
14:54And so there's a lot of kind of perceived surveillance that the company does at the corporate level to enforce the kind of brand it wants externally. So it's interesting to see that playing out in politics. And not to switch us, you know, so hard to the tech of it all, but I have been really curious about the situation or how tech leaders and tech workers are speaking out or not about this situation. We have seen tech leaders in particular stay notably silent about ICE, about the shooting, the killing. It really feels different from, you know, the George Floyd protests years ago when we saw a lot of these same people speaking out pretty forcefully.
15:39You know, whether you think they meant those statements or were forced into it and kind of walked it back later, like they were being much more vocal about politics then. And I really feel like we're in this era now where they've made their decision and their decision is I'll do what I have to do to put my company first. And right now that's staying quiet, whereas the layer kind of one under them, people are being a little more vocal. We're seeing managers and tech workers speaking out, signing letters saying this is untenable. The situation has to change.
16:13Brian Barrett:I mean, which CEOs, again, in Silicon Valley were actually at the airport in, what was it, 2017 with the Muslim ban protesting themselves against Trump's policies? Like, this is a different world. It's shocking to me that that was less than 10 years ago. I think what's interesting, and so you mentioned that the people under the CEOs, sort of high-level managers, are starting to have, find more of a voice in this. That was a big part around the George Floyd protests as well, and the Black Lives Matter protests, whereas internally within their own companies, there were these huge worker movements that were promoting social justice, promoting Black Lives Matter.
16:50And I think there was, to a certain extent, CEO response was both advantageous to them politically at the time, but also internally they had to respond to their employees sort of revolting over this. Until we see something similar, I don't know that we're going to get, well, I don't know that we're ever going to get Tim Cook saying. I don't think we're ever going to get it. I think we're in a really different moment. In fact, I think in some ways, just in terms of tech culture, the current moment we're in is a reaction to that earlier moment in 2018. Like, I think in 2018, if you talk to tech leaders, they will say, like, look, we did the things that our employees wanted us to at the time.
17:26We gave them a mental health day every month. We made political statements. We, you know, tried to kind of signal that we were supportive in these different ways. And their perception was that employees only got more demanding, they'll say, more entitled, kind of behind closed doors, off record, off record. They didn't feel like they got a lot from that moment. And so now they're making a very different calculation to kind of say, look, we're in a moment where Trump is extremely transactional. If you give something to Trump, you may actually get something in return. That wasn't true with Biden.
18:00It didn't feel true with our own employees. And so they're choosing.
18:03Brian Barrett:I'm not even sure that was true with Trump 1.0 either. Like, this is a different presidency. This is a different president. Right. But all to say, like, everything that you guys are saying is absolutely right. But they're still political. They're still making these political choices. I think, like, can we talk about how Silicon Valley is already involving themselves in the midterms? Like, this to me is, we are in January. Midterms are in November. Get ready, guys. I'm going to be the worst. I need more time. I need at least until Groundhog Day. No, no, no. When everyone said goodbye to me for the holiday break in December, I was like, see you in midterm year because I chose violence.
18:42Brian Barrett:but this is these tech companies and silicon valley investors are still choosing politics even if they're not doing the 2016 27 even 2020 they are making these decisions um max zeff wrote this excellent piece for us this week um for wired about pro ai super packs already that are all in on the midterms wait so talk to me about that leah are they choosing issues and candidates that are specifically about tech, tech issues, tech policies, or is it a little more diffuse than that? It's interesting. I think we're going to get closer to that point. We're very much at the starting point here. And I am like vaguely ill to say this.
19:25Brian Barrett:The starting point is still like tens of millions of dollars. So there's lots of cash going around. But basically, and I know you guys already know this, in the absence of like a lot of federal action and like regulatory action when it's come to AI, state lawmakers in states around the country, New York, California, Colorado, et cetera, passed laws in the last year requiring these large AI developers to disclose safety practices, assess risks, and a variety of different issues. As we know, the Trump administration is super anti-AI regulation, as are a bunch of Silicon Valley's largest companies and investors, which argue that all of these kinds of state laws could really hamper AI progress.
20:07Brian Barrett:So that's really one side of it. And then on the other, you have concerned lawmakers, AI researchers, safety-focused startups, nonprofit groups that are pushing for more AI regulation. So the battle lines are very much drawn there. And I think that everyone's been kind of inching towards them for a while. They remind me a lot of how we were talking about crypto in the lead up to the previous election cycles. And I guess the super PAC that I really want to draw your attention to is Leading the Future, which is they have more than$100 million in backing from Venture Capital Powerhouse Andreessen Horwitz.
20:41Brian Barrett:I knew it. Leading the Future was giving techno optimism so hard. Oh, yeah. Oh, yes. It had to. And then, you know, OpenAI, President Greg Brockman and his wife, Anna Brockman, they're involved. The group has launched television ads that have targeted a couple of congressional races, not races that are, I would say, like the most battleground-y right now, but they are in like a couple of really interesting states. We're looking in Texas, we're looking at New York, and I'm very curious where they're going to go from here. Like this is very clearly the beginning. This is the test case. We mentioned crypto earlier and how it's reminiscent of that.
21:17A lot of the same people, right, are working for, you know, a fair shake, I believe was the... Yep, exactly. And we're just having a... So a lot of those same people are now working for leading the future. I think it's interesting too that we've seen Meta get more directly involved saying that we're going to go... Like companies, that I think is relatively new, especially for a company that for a long time said like, we can't be political because like people get mad about it in their news feeds. They've really gone all in. Yes. When it's expedient for them. And then lastly, can I say, we have gotten this far without mentioning Elon Musk, but this is like a perfect opportunity.
21:50I was just going to say. So we do it. So we do it. Go, Zoe, go. Okay. So, Musk donated, was it$10 million last week to a super PAC affiliated with Republican Kentucky Senate candidate Nate Morris, basically the person running to try and replace Mitch McConnell, who is retiring. I mean, this is a lot of money to give to this one race, is it not?
22:13Brian Barrett:It is so much money. It is such a like, it's like a very, very interesting look at this particular race and McConnell's history and also Elon Musk's history in funding races. I mean, we have to talk about how Elon Musk's America PAC raised more than$170 million for Trump's 2024 bid. And obviously Wired spent all of 2025 covering Musk's, you know, incursion into the federal government and what that's meant. And we have spent a lot of time as a society, I'd like to say, talking about how Musk and Trump had their big fallout, how he fully left government, X, Y, and Z. He said he was going to start America Party.
Read the full transcript
22:54That did not happen. Not yet. Not yet. Not yet. Not yet. I know. I know. Don't even say that. Now that I said it, it's going to happen immediately. Not yet. As soon as he can run Optimist as a candidate, he's going to have America Party. It's so true. Oh, my God.
23:07Brian Barrett:But Elon Musk is very clearly back. Jack, I'm curious what that money will do for that race, how much he's going to try and put his name on it. I think, I mean, like, I think we can comfortably say he flew a little bit too close to the sun in a couple of ways. But as it goes, Elon got pretty much everything that he wanted. And so have like a lot of these tech billionaires. So this isn't, I wouldn't say that the last year was a deterrent for them by any means. and looking at these tens of millions of dollars pouring into the midterms 11 months before they're slated to be held is a real, it's a real interesting look that we're going to be keeping a close eye on for sure.
23:47Coming up after the break, we dive into why OpenAI rolling out ads for some ChatGPT users is a decision that was a long time coming, even if Sam Altman once called it the company's last resort.
24:05Brian Barrett:As a listener of Uncanny Valley, we know you want to stay on top of today's biggest stories in tech. And if you're curious about how tech and innovation are changing the healthcare landscape, check out Mayo Clinic's chart-topping podcast, Tomorrow's Cure. Back for a brand new season, host and award-winning journalist Kathy Werzer dives into the breakthroughs, challenges, and human stories shaping the future of medicine. from advances in AI and cancer research to the rise of chronic disease and autoimmune disorders. Not sure where to start? We recommend the Season 4 premiere, where dermatologist Dr.
24:41Brian Barrett:Saranya Wiles and biomedical engineer Dr. Adam Feinberg explore how 3D bioprinting is revolutionizing medical research and accelerating breakthroughs in healthcare. Whether you're a healthcare professional, patient, or simply curious about what's ahead, tomorrow's cure invites you to imagine what healthcare could look like and shows you the future is already here. Find Tomorrow's Cure on Apple Podcasts, Spotify, or wherever you're listening now. My first internet memory. It's like asking what's the first time I ate food. So Webkinz has been in s***ified. Well, the current grok controversy. How old is this person anyway?
25:20Brian Barrett:And then it's like a finger princess moment. Hey, I'm Kate Lindsay and this is I See Why Am I, Slate's podcast about internet culture. Twice a week, you can join me and one of my very smart, very online guests as we report on the latest internet news and discourse. From social media bans. The teenagers I talked to felt like this was kind of a misguided meddling. To slopaganda. We've actually been living in like a slop internet for a really long time, right? As the cost of content became zero. You just produce it. You just spin it up. You just spit it out. To how AI is infiltrating dating apps.
25:54Brian Barrett:You'll stay up to date and in the know without having to rot your brain. Follow ICYMI now wherever you listen to podcasts. See you online, but not doomscrolling.
26:10Okay, I'm going to wrench this conversation away from Leah's little claws, and we're going to be talking about something I want to talk about.
26:17Brian Barrett:Let's do it. Okay, we have one more important AI-related headline to discuss, and it is about the fact that OpenAI announced last week that they are going to start rolling out ads on ChatGPT in the coming weeks. The company said that the ads will not influence ChatGPT's responses. They will appear in a separate, clearly labeled box directly below the chatbot's actual answer. So if a user asks ChatGPT for help planning a trip to New York, they will get a regular answer, and they might also see an ad for like a hotel in the area. That's gross. You know who this won't impact is me in any way, shape, or form.
26:57Leah, again, never used it, never will. It can't hurt you if you never acknowledge it or use it in any way. Keeping those eyes closed, guys. So this change will be coming for users who don't pay for Chat2BT, so they're on the free or go tiers. And so people in the kind of upper, like the paid plans, they aren't going to see ads, at least not yet. But it's still an enormous departure from the business model that OpenAI has been holding onto until now. In fact, it wasn't two years ago that Sam Altman said that ads would be a last resort for the company. I kind of think of ads as like a last resort for us for a business model.
27:33I would do it if it meant that was the only way to get everybody in the world access to great services. But if we can find something that doesn't do that, I'd prefer that.
27:43Brian Barrett:When was this? This was recent, right? It was like two years ago, I think. That's recent. That's recent. That's ridiculous. That's a rollover. That is so fast. Yeah. That is how he talks. He's like, it's a little hard to pin him down because he doesn't say like, we would never. He's like, I mean, if we absolutely had to, to give everyone access to economic prosperity and happiness for the rest of their lives. Sure. I'm doing this for you. My ad choice is for you. The good news is now we're going to have economic prosperity and happiness for the rest of our lives because opening eyes, rolling out ads.
28:16Yeah. So I want to thank you for giving me the opportunity to use one of my favorite words. Hypocrite? In shitification. Oh. No, in shitification. Hypocrite's good too. In shitification, it is a word, a term coined by Corey Doctorow, who is an author and technologist, an overall smart guy. And it's the word he used to describe that feeling that you get when every tech platform starts to feel worse and worse and worse because it is putting its own business interests ahead of your experience on there. Right? Like Facebook launched without any ads. Google search used to be usable in some way. But as you keep stuffing in ads, the worse it gets.
28:53What's interesting to me about this is not that OpenAI is doing ads. Like it was inevitable, right? But it's that it's happening this soon.
29:01Brian Barrett:Yeah. At least in terms of timeline. Like it's, yeah. I have a dumb question. Do they need money? Like are they poor? I'm just like, I don't think I get it. Like everyone keeps telling me how rich they are. This is where the money is. I'm confused. Yeah, it's confusing because they're, you know, by some measures, most well-funded startup of all time. By other measures, burning millions and millions, hundreds of millions, could say billions of dollars a year. So they both are making a ton of money, but losing a ton of money. A common situation in Silicon Valley, but at a scale we haven't seen before.
29:38Another thing that we should note is that while ChatGPT has hundreds of millions of users, I think 800 million weekly active users, it does seem like the company is kind of at a moment where it needs to look at other ways to kind of shore up its moat, if you will, and try and, you know, beat the competition. So I think it's like it makes sense that ads are happening right now. I think, too, part of it is they have to make money. But even more importantly, they have to show that they are capable of making money, right? Like to show investors if they want to have an IPO in the next year or two, which they do, they need to be able to demonstrate there is a business model here.
30:20Even if it's not like they're not going to shore up their balance sheet overnight with this. But they need to show, yes, we have 800 million active users. if even like one half of 1 % of those clicks on a link, that adds up to significant money. And so you have to show that growth potential.
30:37Brian Barrett:Zoe, you talk to people at OpenAI all the time. You interviewed Fiji Simo recently. Were you surprised that this was coming? No. I mean, this is all I wanted in life was for Fiji Simo to break the news about ads during that interview. And wow, would she not do that? I tried every way. She was like, well, if ads were ever going to come, they might hypothetically look like this. So no, I think they were very strategic. So to back up a little bit, Fiji Simo was previously the CEO of Instacart. And before that, she spent a really long time at Meta. She was kind of a top lieutenant to CEO Mark Zuckerberg.
31:11And so when we saw her become the CEO of applications at OpenAI, a lot of people were like, oh, OpenAI is in its intitification era. They're going to roll out ads. Like that's Fiji Simo's whole thing. I think she's very, very sensitive to that perception. And to be clear, like during my conversation, she's also very thoughtful. Like she doesn't seem like someone who just wants to shove ads into the feed willy-nilly. Like she does want to make sure that they're useful. I think the term that the company looks at is like commercial intent of conversations. If it looks like someone's having a conversation to try and buy a product, then they feel like it might be a relevant time to like show them an ad versus like if you're having a sensitive conversation, they're saying, look, we won't show ads in that time.
31:53But, you know, I think it's interesting. Like, I feel like we've all been covering Silicon Valley for long enough that we see all companies go through this process where at first they're like, subscriptions only, we would absolutely never. And then because they need to show investors a return, they like start making compromises. And so even when we see things like, look, ads will only be shown in these very specific times, we're going to be really, really thoughtful. In the back of my mind, I'm like, okay, for now, but like you're already going down this path that you said you probably wouldn't go on.
32:22So like it feels like it's only a matter of time. Can we just, and Zoe, you references, can we go back real quick in terms of compromises and things they're doing that they said they wouldn't? The fact that they started rolling out age verification this week in pursuit of like chatbots you can have AI sex with, right? They are explicitly rolling out explicit chatbot experiences, which I believe is something they said, we're not going to do that. But now, again, it's like another XAI, for better or worse, has shown that that is something that people want. So that smells like desperation to me, too.
33:02Yeah. I mean, CEO Sam Altman, I think, previously tried to kind of contrast himself with Elon and OpenAI against XAI by being like, well, we're not doing that. And yeah, it feels like, and this is something that like Dario Amadei, the CEO of Anthropic, I think said previously, it's like, it does feel like the person who does the least in terms of safety and risk assessment kind of drags the industry down to their level because allowing people to engage in romantic ways to have more kind of fringe conversations with chatbots, like that actually is a popular thing. there are a number of people who want to do that.
33:38And so if you're the one that's like quite buttoned up, you can only engage in these very specific ways. You're going to lose users. And so, you know, these companies are making kind of strategic decisions to try and get more people on their platforms.
33:50Brian Barrett:Sounds like they need a new customer base. I am not available.
33:57Brian Barrett:Okay, it is time for our Wired Tired segment. Whatever is new and cool is wired and whatever passé thing we're super over is tired. Are you guys ready for this? I'm so ready. I've never been, I've actually never been ready, period, but this time I'm actually ready, so that's nice. Okay, Zoe, take it away. What do you got? Okay. Tired, Pascal's wager, Fermi's paradox, the word orthogonal. I'm saying this because I was at, yes, a tech dinner last night. And wow, were people just using, well, actually I'm unclear. It was Chatham House rules. So I can't say anything specific about who was there, but I will say.
34:36So can you add Chatham House rules to your list of words that you want to get out of here too? Yes, yes, yes, yes. In fact, I can. The number of frameworks that people were using to assess certain ideas. And then, you know, when I asked what said framework was, you would get a whole other explanation that was based on a different framework. It was a lot. And I think wired is short declarative sentences, which is also the best writing advice I have ever received. Shout out to Casey Newn. And I would posit that it's also good speaking advice. I think if you could say something in a more straightforward way, it will not make you sound dumb.
35:15In fact, it may make you sound smart, I think you could probably use the word distinct or independent in place of orthogonal a lot of the time, and it would have positive implications on your social life or at the very least your ability to interact with me specifically. So that's mine.
35:34Brian Barrett:Life lessons from Zoe Schiffer, you guys. That's what we're here for. Thank you. Thank you. This is awkward. My wired is is orthogonal thinking um no i it's not zoe has me because her wired and tired directly relate to each other mine do not um they're just two totally independent things my tired is that allowed i guess it's allowed we'll allow it this episode will allow us i am i am the executive editor of wired i can uh flexing that power my tired is uh age verification systems sorry it's a little bit boring but like no one does it right like these automatic ai driven things are a mess Like we published this around Discord recently about how, you know, 12-year-olds are drawing mustaches on their faces and beards with marker and getting approved as 26-year-olds.
36:2030-year-olds are getting pegged as like 15-year-olds. No, it's just a mess, especially if companies are going to try to do this in the first place, which pretty strong argument that you shouldn't at least figure out how to do it. And then my wired is playing people off for time. So I'll explain a little bit. But I was watching the Golden Globes, and you know when people are giving a speech and the orchestral music starts to swell in the background when they've gone over their time? Sometimes a controversial practice, I've come to appreciate it in life. And what I'm saying, what I'm arguing is it should apply to all contexts.
36:55So when I see Donald Trump giving an hour and a half, two-hour-long press conference on Tuesday, what if we had a little bit of music to remind him that it's time to move on? Davos' speech also. So I think playing people off for time, let's do it for world leaders. Let's do it for everybody. Let's keep people on a schedule.
37:14Brian Barrett:I like that. I think that you could honestly bring back like the umbrella coat hook or whatever from the Looney Tunes. I think it's a combination. Like first you play them off and then you hook them. Yeah, I love it. This is good. I'm going to tell Caroline Lovett in the White House press office. Thank you. So just make sure she has her hook ready to go. Yep. Do I get to go? Do I get to share my Wired tired? We're waiting with Bay Dead Bra. Please. Okay. Yours were smart. Mine is dumb, but I stand by it. Tired is making fun of millennials, not because it wasn't funny or because it was mean. It's just like, it's tired.
37:48Brian Barrett:It's over. How many times can you talk about a side part or whatever? Wired is the TikTok trend dedicated to Millennial Optimism, which is just photos and reels in like really intensely sepia featured and like set in Williamsburg with a song that goes like, da-da, da-da, da-da. And it's so fun and brings you back right to 2016, even though I guess like that was a mediocre year as well. But it's like this really fun thing that is happening. And I cannot get enough of like the bow tie, mustache, striped shirt era. Yeah. Like bring me right back. We're fun. We're cool. Into my veins. So that is mine for the week, you guys.
38:34Brian Barrett:Love it. Ryan, are you a millennial? What are you? I'm a millennial. Hey. Wow. And that's why he hates age verification because they've been aging him inappropriately. I keep drawing beards on my face. No, I am a millennial. He's an elder millennial. We prefer grand millennial. Thank you very much. No, you're right, you're right, you're right, you're right. Get out of here. This is... I am a grand millennial. I'm proud of it. The fact that you even had to ask hurts my feelings a little tiny bit, but that's okay. Sorry. I'm moving on. You're on years and generations. That is our show for today.
39:08We'll link to all the stories we spoke about in the show notes. Adriana Tapia produced this episode. Amar Lal at Macro Sound mixed this episode. Matt Giles and Daniel Roman fact-checked this episode. Kate Osborne is our executive producer. and Katie Drummond is Wired's Global Editorial Director.
39:31Brian Barrett:How do we maintain a strong defense in a world that's rapidly changing? Join us on Strength in Numbers, a podcast from UVA's National Security Data and Policy Institute. I'm your host, Jennifer Strong. In each episode, we'll take a look at the materials powering today's most advanced technology, how it's being used on the battlefield, and ask how the United States can stay competitive against potential adversaries. Voters should be concerned about all this. We want America to be strong, but we've got to be strong and smart. That's all coming up this season of Strength in Numbers. Listen and follow wherever you get your podcasts.
40:09From PRX.
From the publisher
Welcome back to Uncanny Valley! This week, WIRED’s Brian Barrett and Leah Feiger are joining the show as the new co-hosts, alongside Zoë Schiffer. And our attention has been on the drama going down in the quaint little town of Davos. Zoë tells us how at the World Economic Forum’s event, major AI players like Anthropic have been the protagonists — sharing the spotlight with President Trump, who insists on invading Greenland. Brian has been looking at how ICE activity is developing across the U.S, and Leah is forcing us to think about this year’s midterms because tech giants are already pouring millions into it. Plus, we dive into why OpenAI's decision to roll out ads in ChatGPT was a long time coming.
Articles mentioned in this episode:
- Pro-AI Super PACs Are Already All In on the Midterms | WIRED
- ‘I’m Witnessing a Lot of Emptiness’: How ICE Uprooted Normal Life in Minneapolis | WIRED
- Ads Are Coming to ChatGPT. Here’s How They’ll Work | WIRED
Join WIRED’s best and brightest on Uncanny Valley as they dissect the collision of tech, politics, finance, and business, from Alexis Ohanian's newest tech venture to the effects of inaccurate information from artificial intelligence (AI) chatbots on social protests.




