Mark Ritson reviews the highest scoring beer ads of all time (down the pub)

22:16Oh, wow.

22:23Maybe a different beer? No, I'll be right back.

22:37That's blessing. What do you mean, Leo? We go way back.

22:48and then darling tell me where damn the man marina come on he's not even trying out there

23:02mr messy

23:13i mean i just think it does the basics very well that one doesn't it i mean you've got like branded shots in there you've got good music you've got you know beautiful scene obviously messy helps as well but the thing i find ironic about this one is they aired it in the super bowl so it's like a soccer ad in the super bowl which i think is quite funny but as I spoke to the CMO about it and he was saying this was part of their entire year's campaign. It's basically all around this ad. So they had this for the world cup, for the Olympics, et cetera. So the Superbowl was more the, the launch moment for it rather than designing it.

23:43And is this their attempt to supplant sister brand Bud Light as well? Was that? Yeah. Yeah. Well, they got a lot more money, right? Yeah, yeah, yeah, exactly. So I think terrible beer, nearly as bad as Bud Light. Yeah. I mean, for me, the, the success here is, It's absolutely, you know, formulaic ad, right? Yeah. But in being formulaic, I'm not trying to be critical here. You've got a beautiful setting, as we've already said. That's lovely. You've got the world's most famous sportsman, a couple of other randos. They've also got Dan Marino on contract. Let's get him on a boat there, you know what I mean?

24:18And it shouldn't work, but it does. And I think partly it's because Messi hasn't really endorsed much outside of South America. It's a beautifully made ad. And I think they've somehow, I don't know how, managed to avoid that thing where everyone remembers it's the beer ad with Messi. It did break through and it did stay branded, right? So I think they either got lucky or they're smart. And I know they're on a bit of a tear in the US, right? Again, it's, I mean, from a beer, it doesn't really qualify as a beer. I do quite a lot of work in America. I was there last week. An American beer is great.

24:51And you go into these bars now. I was in a bar in New York. It was 25 craft ales on draft. and they're all beautiful and local. And yet the guy next to me comes in and ordered a Michelob. And I'm just thinking, you know, you're an idiot. You know, you've got all these incredible local beers and you're drinking something that literally tastes like water. Yeah. I think this is one that, like, no one's, it's not going to win awards. People aren't going to necessarily talk about it in marketing, but actually just does the basics very, very well and really beautifully executed. Okay, coming to number four now.

25:20This was a bit of a surprise. I'd forgotten about this. Six pints in, mate. Yeah, exactly. It's getting a bit wobbly. Everything will do at this point. You might have to take over now. We did a little competition, Euro 2020, to find the best ad of the campaign. It's a little competition with ITV. This was the winner, and quite an interesting message in it as well. It's from Carlsberg. We believe that working together makes anything possible. So imagine if when you did this, this happened. carlspurk has partnered with wwf to plant seagrass which can absorb carbon faster than a rainforest does that make our beer taste even better

26:12unusual isn't it because like you know you know peter field did the whole work on purpose you know does purpose kind of uh improve your effectiveness on average no there's some in some cases it does but a purpose-led campaign getting almost five star is pretty impressive it's a very fascinating period of marketing history right i was talking about it a couple of days ago we when byron and i had that famous debate remember it's 10 years ago we had this huge disagreement for an hour and then the guy from you we both panned brand purpose at the end and the guy from unilever got up and argued with both of us at the same time and i said you're a brave brave man you know but it was the start of that crazy period which really started to come to an end when peter did the research to prove that you know purpose works and i think to a lot of marketers horror discovered that it didn't work but with the caveat that peter made quite well that it did work for suppliers and employees but not for consumers and i just the only thing i can think of because this started out looking like a terrible ad right but to carlsberg's first of all let's be clear carlsberg are doing this because they're very good people and i think that little line at the end about does this make our beer taste better i think there's a real nice wink that says listen it doesn't it's pointless yeah but we're doing something good might just make this good yeah well what's your take i'm because i'm surprised no i know i i'm generally a bit surprised as well i think actually surprise is part of it i think i think this is surprising i think having a seal going back to what's about animals i think there's a bit of emotion in the seal um so i think the surprise to seal i think they're using a famous line probably you know the best beer in the world so there's a nice little code at the end there's a little code that carries it through you've got a couple um so i i just it is a bit surprising i have to say it scored better than i expected but um i mean i have to say on the beer front it is a beer i would go to quite happily i very much like the way carlsberg a few years ago recognized we can't keep saying we're probably the best beer in the world because we're so far away from it and reformulated and actually i have to say they made a bit they sent me a couple of cans of it and i and i i have to say it's been one of my repertoire beers ever since i really i think it's a good point yeah oh interesting animal interesting yeah the tongue-in-cheek purpose thing yeah might be the thing that makes it work here right that it's not like you know there's not too sincere which in a weird way is kind of i think that's good tactics actually because like purpose can get too serious but actually i think you can you you play with purpose a bit do it in a kind of humorous way it's great ways to land it not many people have you done purpose in a fun way it's fair it's dripping with sincerity and serious people maybe that's what carlsberg can teach us there yeah definitely alright so alright so coming at number three top three now we're going back to the Super Bowl and back to a better beer I have to I mean Carlsberg's okay I think you'll like this one more I already am there you go already are three or four years ago and this is actually one that System 1 helped the development of to make sure that it did well oh shit it's a client yeah well it's already good mate it's already impressive exactly so actually to be fair they test rigorously of course they do mate They know what they're doing.

29:39Here we go. This is Sam Adams from Boston Beer. Long day, huh? Thank you. Hey, buddy. You want a Sam Adams? All right. Hello. Your cousin from Boston. Wicked's all around. Shit. Get it, girl. That's good. We're lying. We're going to live forever. Oh, security. That is security. The best man of my life. Oh, that's good. I hadn't seen that one. That's very good. It's good, isn't it? And one I was testing that year in the Super Bowl, the robots are real. Is that right? They're actually real. They're actually used as security at Boston Dynamics, who build them. They do use them as kind of border security.

30:30So I was genuinely filmed on set with the robots. I have to say, so I know Boston well. I lived there for four years. I've got a couple of very good friends. One of my best mates, Johnny McLaughlin, lives there. And that is, you know, for a non-American audience, what you have to realize, that's a very Boston. People will see American, but it's not. That's a Boston, not just accent, but attitude. You know what I mean? Hello! You know what I mean? That's, you know, that's, yeah, that's brilliant. I love the way it's been done. I have a strong sympathy for Sam Adams because, you know, I go back, I grew up sort of in the States in my young adulthood.

31:10And it really came through, I guess, turn of the century, right? When American beer was abysmal. I mean, it was a joke for good reason, right? And suddenly we had Sam Adams making a good beer, right? And they had this powerhouse 10 years where they were everywhere. And then, of course, that terrible thing happened is they got caught in the middle. Because suddenly we had a local craft ale. I remember I was in Carlsberg, California at a place called Pizza Point, and they had 45 local Californian ales, and they were all good, and they were all on draft. I remember thinking, ooh, and I remember looking at their Boston beer, and I remember thinking, why would I drink Boston beer when I have local beer?

31:53And I think America went through that. You're either drinking your watery Bud Light or you're going up to the local stuff. you wouldn't go as much now in that middle place that wasn't originally in the middle so i really feel like that's an ad they need it is to if they're going to be mainstream they're going to have to you know they're not going to beat the craft ails yeah you know they're going to have to take on the buds of the world they are it's a great example actually creativity uh beating so they it's a at the time bud had exclusivity or abmb had exclusivity on all super advertising so no other beer could advertise so they launched that just before the super bowl and the moment they're outside the window of exclusivity, that goes on air.

32:34So they kind of like, you know, it seemed like a Super Bowl ad because the moment the Super Bowl... Oh, I got you. It just crossed over. Yeah, it just got... A lot less spot price would be like a tenth as well. Exactly, yeah. So they got around, you know, they got as close to the rules as they possibly could. Look, they're an interesting company. Are they private still, John? You'd know. I think so, actually, yeah. They're not part of one of the big groups. The founder still owns it, yeah. The founder's got in a bit of trouble because he can feel his pain, right? He can either shoot at the small independent craft beers, but you can't because everyone loves them, or you go after the big boys, and the big boys are like, we don't care.

33:09So it is that moment where you find yourself in the middle, and if you know anything about branding, that's the one place you don't want to be. You're either going to go up into a niche and get a price premium. You're going to go down into the mass and get your volume. And that feeling at the turn of the century that they were just being repositioned by the market, which is one of those things that, you know, they didn't deserve it. It just happened to them. Do you know what I mean? And I think, I always give the example when I teach my class about, I used to eat every day when I lived in London, Pret-a-Manger sushi.

33:45I don't think they'd do it anymore. At least it was pretty good sushi. And then I did a big job in Japan, and then I came back, and I couldn't eat it. It was inedible. And it was still the same sushi. it's just the context of your experience had changed you would compare it to something else Boston, it's a great ale until you have a fresh local, made two miles away IPA and suddenly it's still good but it ain't that I mean freshness is insane we were chatting earlier weren't we when I started at Brewdog for my five minutes but I remember the induction with James Watt because he'd get us all to try these two beers and we'd have to fill out this big sensory form of like you know body and nose and carbonation and color and all this sort of thing and we have to rate both of them and he'd go around the room we would all give our scores in and he'd say so tell me which beers you think they are and we go a bit like punk ipa maybe or maybe it's this or whatever and he goes they're the same beer two weeks apart and it was and so so literally fresh and 14 days fresh and 14 days the difference was powerful bigger than anything else i did that i had a girlfriend in england whose brother went on some camping thing right next door to the thegston's brewery and her my girlfriend's dad said look i'll pay for you two to drive up stay there for the night and pick him up because i can't be bothered you know fair enough and i got to the this you know literally the sort of the thegston's brewery home pub you know everyone has them you know and i remember having a pint and literally going what is that and the answer is that's what beer tastes like when it rolled out yesterday yeah and i actually tried to persuade michael the young the young lad my girlfriend's brother i'm like mate can you use mountain biking i said you can you do some more mountain biking or something and give us another day here and he was like yeah i'll stay so we had another day purely so i was like putting the time at five o 'clock so i could get in there and i i still can remember how that beer tasted and and and to what's point it is fresh beer will probably be almost anything do you know what i mean and it's got to be it's got to be treated like milk all the way from the brewery and i think we're learning i mean australia where i do most of my drinking until about 10 years ago they take a beer transport it through 30 degree heat leave it outside and eventually you you know, four weeks later, they'd serve you a pint cold, but the point is it was already dead, you know?

36:13So this idea of, you know, getting it as soon as you can, I think it's super important. I think maybe the most important point you've ever made in any podcast. Honestly, I mean, having done that induction, I was like, that's the game in town. It's just find a way of making, bringing the beer as fresh to the consumer, like as you possibly can. I think we should dwell on it for much longer. Yes. In as many ways as possible. I'm also conscious of the fact that I've had now too much beer. Right, so we're coming down to second place, and I know this is a brand both you and I like quite a lot. On many levels.

36:44On many levels. Well, and we're not on our own here. I think we're in good company. This is Britain's best-selling pint. It is Britain's best-selling pint. Potentially an absolute pleasure to drink. Indeed. Britain's maybe best-managed brand. I'd say so. Most distinctive brand. We have data on that. 100%. A lot of data on that one. And run by some, I have to say, some of the nicest people I've ever met. Neil Shah, who's no longer running it. That's a good story for you. I wrote a column. When they made Britain's best-selling pie. Hang on, one sec. All right, let's get into it. That's good. That's good.

37:16So when I... Are you going to split the G? No, you're not. When they made it to best-selling... I'd seen him a couple of times, Neil. And I said, can I write about you guys? And he said, no, no, hang on, hang on. And then eventually I had to persuade him, you know. Then I wrote this column about what they'd done. It was a very successful column. and I mentioned him quite a lot because he's in charge of it and he wrote back and said, look, don't mention me. And I went, yeah, okay, mate. I've got that, you know. And I know that's false modesty. So I sent him another draft, which I very rarely do with people.

37:48I got an inkling, you know. And he said, no, I'm serious. Diageo is not that kind of company. It's a team effort. I'm not joking. Take me out. And I think I had to take him out of every reference. And then I added a paragraph, which is it's rare to get someone. Normally you've got, as you know, a marketing chief who's taking credit for shit that was nothing to do with them. Neil was the opposite. And rare to find there's good guys, good girls in the industry everywhere, mostly good people. But humility, not something you find so much of in that level of marketing. You're absolutely right. I had Stephen O 'Kelly.

38:25He's the global brand director based in Ireland. Same thing. I mean, it hasn't done hardly any publicity. Very humble. And he's fourth generation. Like, you know, Guinness born and bred, you know, dad and grandpa. But even it was Ivan Menendez. Remember the tragically now not with his CEO. And he was like that. He was apparently because he was a marketing guy originally. He got rose up to CEO. He never did profile stuff. He wasn't interested in, you know, I'm the big man. And I think, you know, you have that horrible saying the fish rots from the head down. but the fish also can be lovely and humble from the head down.

39:01If you get guys and girls like that at the top and the new woman seems very similar, I think what it does is it signals we're not here to boast about ourselves. Shah, I think, is a man to watch. Yeah, I totally agree. And also, can we just pause and do it? I know I've had a few now. This is a good point. Can I make my product point? We are still not fully conscious of the fact that the product P is the most important P. And it would be nonsense to suggest Guinness with good distribution and a good price and great advertising would be anything other than an afterthought. It's the product that drives everything, right?

39:40It's good. And we mustn't forget that. And marketers must get involved in it. Yeah. I mean, the story of Britain's best pint is great as well because talking to Stephen, they went through a lot of tough times where their distribution was being cut back. They weren't, you know, there's more tough times than, you know, we look back and go, oh, yeah, of course, Guinness. It was a dusty old brand for a long time. It was. It was an old man's drink. And they were losing, you know, they've got a much younger demographic. The 0 % launch, I think, is fantastic. Because in most cases, going for a 0 % beer is a trade down, isn't it?

40:10But they've worked so hard to make 0 % actually deliver. You remember when they got it in cans, when they first got it right in cans 20 years ago? It really was a sensation to try it. But, again, I come back to that product point. it's also not a variable pint anymore. I'm old enough to remember you would go on the ferries because they had, for English people, the best Guinness was on the ferry over to Dublin and it really was. It's not anymore because of the consistency of this guy. It's a long time since he's survived. I pressed him on this actually because I was sure that was still the case.

40:41You know, pint in Dublin tastes different but no, they swear it's exactly the same. Yeah, I mean, let's be honest though. you also get the gift of the most distinctive, you know, I think they call it a quarter white, three quarters black, right? God gave them a big, you know, but they've used it and they haven't forgotten it, right? So for me, like, I think it's probably, you know, we get those research that says 80 % of brands could disappear and the consumer wouldn't care. And that's true. Yeah. I think Guinness is one of the brands that if it did disappear, I would not only notice, but I would be upset for quite a long time and I would think about it.

41:20The other thing I love they've done is they've used their constraint, which it takes a long time to pour. Apparently 119 and a half seconds, I think I'm right in saying, it takes to pour. They've used that constraint to their advantage by the whole campaign, good things come to those who wait, which is brilliant. And they've enforced it, right? You cannot get a fast bite in Guinness. No, look, it's a special thing, right? And the other thing that I found fascinating, which may not be true, is it's actually slightly lower calorie than most lagers. Yeah. But they never played it because it doesn't fit with the black sort of big hulking, you know.

41:52So they just never went with, oh, and we're 10 % less calories than a regular beer. Yeah. Which may have been, that was something my mate told me in a podcast. It may not be true. We're back to things that we tell ourselves, you know, exactly. We're going back to Guinness as good food out, aren't we? You'll lose loads of weight, you know. Oh, my mate's got a private plane to save money. Yeah, yeah, yeah. We'll drink Guinness and lose weight on Scott Galloway's really good economic plane there we go now the interesting thing about this I looked at all the Guinness ads on System 1 database the one that came out top was very very very time specific so this was the ad they put in just as pubs were opening again and I think it's interesting because again talking to Stephen about they put a lot of a lot of pubs going out of business obviously losing their clientele for the best part of a year and so what they did is they put all their effort into supporting the trade and getting the trade back on their feet in terms of like, you know, bar kit and tables and chairs outside and all those sort of things and really going.

42:49And I think you were saying about like, is there a brand you'd miss? And actually what COVID did is it kind of basically - It made you think about things you're missing. So the bounce they got, I think the bounce they got post COVID was incredible. And this was the campaign that they - And was this one pre the sort of reopening or - This was in, so they had a few actually, quite interesting because COVID actually started in Ireland on St. Patrick's Day, unfortunately.

43:17I'm sorry. Well, I say COVID. I shouldn't laugh. I mean, lockdown. I shouldn't laugh. But it's this idea that, you know, oh, for St. Patrick's Day this year, we'll get COVID. Should we just delay lockdown 24 hours? Let them have it, you know. But St. Patrick's Day was very unusual when COVID started. No shit. Yeah, exactly. They got out there very quickly with a we're in it together type of thing, as everyone did. But this is the ad that they came out with when they had permission to open the podcast. When people started getting into a beer, like, thirsty as hell. Exactly.

44:07Let me love you baby Let me love you

44:17Well that's great. There you go. I mean it's hard for me now because I'm quite pissed. That's fantastic in my opinion. That's a masterpiece right? But I would say the one brave thing and you'd know more about it than me you've paid the rights for what's the song called?

44:34Thank you producer. I love you I love you baby yeah you're going to pay a decent amount of money for that but they haven't then gone right let's make sure it's played perfectly by the artist they've got a bunch of you know drunken Irish people to sing it which I think is the point you know what I mean it is the point and it's very you know it's not quite the stylistically what they were doing in lockdown what most people were doing in lockdown it's kind of film from a camp film from a phone film from a what John? hang on I've been on the 0%. That's a real one. I'm a third of a Guinness in. This is hilarious.

45:13Focus, man. Are you sure you've got Lucky Saints? You're just playing with me. Anyway, but it feels a little bit low budget, doesn't it? In a nice way. They haven't spent loads of money on extravagance. But I think that's the point. It looks on premise. It looks like they've just gone into a room full of people that are hammered. and of course to our eyes even now in 2024 well yeah great but if you were back there in 2021 yeah your first thing you saw when you saw a room full of people is where's the masks where's the thing yeah so that for its time and we've lived through you know one of the most new i'm always saying what was it like to live through world war ii what was it like to live through covid i'll have to explain to my daughter who won't remember it my son who wasn't there this strange moment And I think that's an ad that comes out the back of it and goes, let's all sit together and have a beer, because we haven't been able to do it for 18 months.

46:07That's it. All right, coming to number one. I think this might surprise a few people. It's a very, very good ad. Can I surprise you? You can surprise me, yes, exactly. Yes, we are surprised. Be surprised. Ad for Heineken. And they did a partnership with a new Bond film. They were Bond's official beer. Exactly, official beer of Bond. Now, this ad is two minutes long. And now, of course, most brand managers go, yeah, the longer I've got, the better. You know what I mean? Actually, System One Data would suggest the opposite. The optimum time is between 20 and 30 seconds. And that's not financial.

46:41It's not like, you know. Yeah, yeah, yeah, exactly. It's just that, you know, to get your message across, that's how long it takes. If you go beyond that, certainly beyond 40 seconds, actually start to lose the audience rather than gain the audience. There's an explanation for that, which I think you'll find, is because the creative director allows himself to be, or herself, to engage in indulgent wank, right? The minute you say 120 seconds, things are going to get out of control, right? We're going to get long, lingering shots of things, yeah. Yeah, you've got all the unnecessary shots. Is that the case?

47:09Well, on that bombshell, this is why it's unusual, because it's two minutes. That's why you're going to surprise me. And it scores 5.6. This is a surprise. 5.6? 5.6, man. Do you know what? Actually, this is another thing. It was very, very hard to find a five-star ad in beer. I think there were, let's have a look at the numbers we got. we only got two so there's only two five star ads the Guinness one and this one everything else is four star we should point out as well that 5.6 bizarrely is the strength of Guinness and I'm not going to switch for my final pint to pint number 10 I'm sorry people from Heineken you make a fine beer but it isn't as good as Guinness and I'm staying with my Guinness and for listeners and anyone viewing out there I can confirm we've recorded two podcasts today and we've had beers in both and Mark has not gone to the toilet once.

47:57Massive bladder, mate. One of the things Ritsons are famous for. Well-trained bladder. Massive bladder. Hugely important in the whole thing. Right, here we go.

48:20Bonne z 'aime.

48:45Daniel Craig's good value. He's good, yeah.

49:03No. No, no, no.

49:43I think you have my passport. Daniel Craig? Nice try, Mr. Bond.

50:08There you go. Wow, that's a good pick-up at the end. And again. There you go. Great example of a brand partnership, though, isn't it? You know, and partnering with another brand to do something. Well, look, first, it's a marvellous little piece of film. I think it speaks to Daniel Craig, who's constantly wanting to take the piss out of himself, but has to be the serious James Bond. I think he would have enjoyed it. He's got a great sense of humour. But for me, it's hard for me. I'm a real Bond reader rather than watcher. I think he's been the best Bond, you know, off and on, in my opinion, even better than Connery.

50:47He's been marvellous, closer to the books. But my problem is, you know, as a working-class boy who, you know, my exposure to posh, admirable characters, Bond was, you know, I defy any Englishman or woman to gain, no, Englishman in this case, Women sometimes correctly realise it's a bit childish. But if any Englishman gets in a car and John Barry's music comes on, I defy you not to drive faster. It's impossible, right? It's an emotional, physical response. But the other thing that Bond, in the books, the original Bond was famous for, was he was a connoisseur. And if you follow the books, if he's in Bermuda, he'll drink Red Stripe, yeah?

51:29If he's in Paris, he'll drink Bonn. In my case, he would drink Dom Perignon 55, not the 56, right? So he would always adjust his choices to his context, which is what a connoisseur does, right? You don't have a favorite beer. You don't have a favorite wine. You have the perfect choice for the location and people that you're with at that time. And that was one of the things I learned from Bond was, you know what I mean? You pick your beverage based upon your setting, and you take great pleasure in knowing every place you go in the world that we drink it that way there. I work for Hennessy. I drank a lot of Hennessy cognac.

52:08If you go to Hong Kong, let's say, or why not Shanghai, that you drink Hennessy in a tall glass with ice, you would never get it in a snifter, right? And you would appreciate the fact that that's how you do it. If you drink it out of a small snifter glass, you're an idiot. The exact opposite being the case if you head into Central Europe. That was what Bond was about. So I had slight problems when Heineken became the official beer of James Bond because he doesn't have an official beer. He would never go to Morocco and drink Heineken, you know what I mean? Because it's a Belgian beer, right? He would drink some unknown local beer.

52:48Now, having said that, that is a great ad. That is a great ad, isn't it? It's got the humour, the band out of tune. Yeah. I can't imagine they've got much media. No, I reckon that would have been just the showcase, maybe the film premiere, online. But isn't that the tragedy where you see these great bits of film? Oh, yeah. But they never get this. The industry sees them. Yeah. A shout out to Daniel Craig, who I think is phenomenally humble and really isn't anything like James Bond at all. He's a real hippie, kind of cool, fashionable, brilliant actor from the RSC, right? Who's managed to fool everyone that he's some cold-blooded assassin.

53:32You know what I mean? I think he's a brilliant actor. He is good, he is good. But I suspect here he would have enjoyed taking the piss out of himself quite beautifully. That's a great ad. I mean, but here we are, right? I mean, I think that's a little interesting moment at the end though, John. It was a great ad. I enjoyed it very much. I admire it. I'm still drinking Guinness. We're still drinking Guinness. If I can finish on a note,

53:59it would be that, you know, let's not, as much as I respect what System 1 does best in the business, and certainly that advertising has its role to play, you know, it doesn't necessarily make me change my pint. There you go. On that bombshell. Can I surprise you now? But hey, this has been fun. We finally did what we're going to do. This is good. We did say back in January we'd do this. When we were floating in the Pacific. We were floating in the Pacific. I wasn't sure I was going to come back from that trip. I did. You weren't looking like you were the night out when we had the dinner. To be fair, actually, the Four Pines, that was one of the best beers I've ever had.

54:33It's funny that, isn't it? That's really good. Yeah. We're back to our freshness, beautiful location, great West Coast IPA. I will be there. Where are we now? We're in a downtown South London pub. I will be in the Four Pines. I put my children to bed. usually my wife goes down as well at this point and i will nip out because it's only two minutes from my house and i will slide three in which i will do on sunday night i'll think of you it will be a completely different set i'll be looking at the ocean drinking four pines thinking about you very fondly but also how i'm very glad to be back in manly looking at the pacific drinking oh here's a good call a beer that is even slightly better than that pacific ale I'd put it up against Guinness.

55:18I'm with you. I still have the T-shirt, though. On that bombshell. On that bombshell. Thank you so much. Mate, good to see you. Till next time.

55:28Thank you very much for listening or watching Uncensored CMO. I hope you enjoyed that. If you did, please do hit the subscribe button wherever you get your podcasts. If you're watching, hit subscribe there as well. I'd also love to get a review. Reviews make a big difference on other people discovering the show, so please do leave a review wherever you get your podcasts if you want to contact me you can do I'm over on x at uncensoredcmo or on LinkedIn where I'm under my own name John Evans thanks for listening and watching I'll see you next time