World Cup, Weapons & Wegovy

6 Jul 2026 · 38 min · 18 chapters

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In short

Wake Up To Money covers (1) England vs Mexico World Cup quarterfinal excitement and hospitality impacts, (2) proposals for a European Defence Investment Bank, and (3) the UK launch of oral Wegovy (semaglutide) and the GLP-1 weight-loss drug market.

Guests and backgrounds

Will Bain hosts. Panel includes Sabitha Subramaniam, chief economist and head of investment strategy at Saracen and Partners; Peter Streversman, co-owner Hotel Anfield and commercial director at Hotel Wrexham; Taya Barrett, general manager of Crampton Sports Bar (Broadstairs); Andy Thomas, CEO of Cohort plc (defence/technology SMEs); Kerry Holford, pharmaceutical analyst at Berenberg. Also interviewed: Luke Frieden, Prime Minister of Luxembourg.

Key claims

World Cup success boosts hospitality spending but is short-term; defence bank would ease SME funding and avoid burdening national budgets; eligibility depends on country membership; oral Wegovy is prescription-only, £90 entry-level, and could disrupt food/retail portions.

Notable examples

England’s 3-2 win with Bellingham penalties; pubs reaching capacity by 9pm and adapting for delayed kickoff; defence bank financing SMEs via guarantees; Wegovy pill once daily (no fridge), side effects including nausea and rare pancreatitis; semaglutide patent expiry enabling generics; Eli Lilly’s US pill (Fundo/“Foundeo”) expected to expand later this year.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

World Cup Spoiler Alert

0:30 to 0:42

Discussion about the recent England-Mexico World Cup match and its excitement.

“Providing tools for businesses across industries into one fully integrated platform.”

World Cup Spoiler Alert

0:45 to 1:35

Discussion about the recent England-Mexico World Cup match and its excitement.

“Welcome to Wake Up To Money on Monday the 6th of July.”

Reactions from the Pubs

1:35 to 4:35

Guests share experiences from pubs during the World Cup match.

“Hurricane penalty two from Jude Bellingham.”

The Impact of World Cup on Hospitality

4:35 to 8:34

Exploration of how the World Cup affects spending and the hospitality industry.

Prime Minister of Luxembourg on Defense Investment

8:34 to 11:21

Interview with the Prime Minister discussing the new defense bank and its benefits.

“and that the next game is going to be on a Saturday, presumably great news for hospitality.”

Concerns for UK Defense Companies

11:21 to 14:00

Discussion on the eligibility of UK defense companies in the new investment scheme.

“I think bringing, Sabitha, the right level of enthusiasm that you were hoping for, that sort of good vibes this morning.”

Concerns of UK Defence Companies

14:00 to 15:10

Explore the concerns of UK defence companies regarding procurement eligibility.

“and for countries to invest in the defence area without, again, burdening our national budgets and keeping the national budgets for many other expenditures that we have on many issues.”

Investment in Defence: Prospects and Challenges

15:10 to 17:48

Discussion on the potential benefits and challenges of investing in defence.

“Group of Small to Medium Defence and Technology Companies.”

The Trade-Off of Increased Defence Spending

17:48 to 18:54

Understanding the trade-offs required to increase defence budgets amidst fiscal constraints.

“meet their defence procurement aspirations.”

Public Perception and Defence Spending

18:54 to 21:45

Examining public perception and willingness to support increased defence budgets.

“It's five percent higher than it was before the pre-pandemic era.”
Show all 18 chapters

Germany's Role in European Defence

21:45 to 25:58

Insight into Germany's evolving role in European defence amidst geopolitical shifts.

“and said, well, Germany has been, that might well have been the case that our neighbors were happy for Germany not to be fully armed.”

The Launch of Wegovy Weight Loss Pills

25:58 to 28:00

Overview of the launch and impact of Wegovy, a new weight loss medication.

“I think France and the UK, we are slightly different.”

Introducing Wegovy Pills: A New Option

28:00 to 29:16

Learn about the new Wegovy pills and their implications for weight loss.

“He's previously tried the injections, but they didn't work for him.”

Discussion with Kerry Holford on Wegovy

29:16 to 31:06

Kerry Holford shares insights on the pharmaceutical significance of Wegovy.

“How significant is this then, this sort of go day, if you like, for the pill version of Wagovi from starting this week?”

Market Impact and Cost Considerations

31:06 to 33:19

Explore the market implications and cost challenges associated with weight loss medications.

“And is it then as a result, perhaps Sabi for first and then carry, if you're not in this space as a pharmaceutical company, do you need to be in it?”

Personal Experiences with Weight Loss Medication

33:19 to 35:21

A user shares their transformative experience with weight loss medication.

“because early next decade, the molecule semaglutide will go off patent.”

Future of Weight Loss Drugs and Market Competition

35:21 to 37:44

Discussion on the future competition in the weight loss drug market.

“Sabitha, that is the interesting challenge for the wider economy going forward, isn't it?”

Future of Weight Loss Drugs and Market Competition

38:55 to 39:37

Discussion on the future competition in the weight loss drug market.

“all out with 365 brand condiments, chips and dips at everyday low prices.”
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Transcript

Automatic transcript. May contain errors.

0:00Will Bain:This BBC podcast is supported by ads outside the UK.

0:30Whole Foods Market. Make your summer sizzle. Odoo. Providing tools for businesses across industries into one fully integrated platform. Whatever your business needs, Odoo is committed to providing it. Learn more at odoo.com.

0:48BBC Sounds. Music, radio, podcasts.

0:51Will Bain:Wake Up To Money with Will Bain. Hello, morning. Welcome to Wake Up To Money on Monday the 6th of July. Hi, Will, with you this morning. Great to have your company. We're not live just for you, our podcast listeners, this morning. And as a result, the BBC has been doing spoiler-free World Cup news across our platform. So if you are one of those waiting, storing up, perhaps to watch with the kids a little bit later on, the England-Mexico World Cup game, then I would advise skipping forward about 10 minutes or so through the podcast because we are going to kick off this morning talking about that because it will have just finished finished right before us here on the podcast.

1:29Will Bain:So now's the time. Look away now in the old-fashioned news if you don't want to know the scores and all that kind of stuff, and we will see you in 10 minutes' time. For the rest of you, though, England's men are through to the World Cup quarterfinal after a totally bananas game of football overnight in the Azteca Stadium in Mexico City, hanging on for dear life with 10 men through the last 20-plus minutes, plus 11 minutes of added time to win 3-2. against Mexico. Hurricane penalty two from Jude Bellingham. An extraordinary night and began delayed as well because of those much-talked-about thunderstorms in the run-up.

2:10Will Bain:So we will hear from publicans who I think will literally still be cleaning up and cashing up the tills as we speak at just gone five in the morning when we're recording this as well. We'll also hear from the Prime Minister of Luxembourg about proposals for European Defence Investment Bank as the NATO summit gets underway from tomorrow. and we'll look at the lucrative weight loss drug market as Wagovi in pill form is released in the UK for the first time today. So loads for our panel to get through in this sort of truncated wake up to money. This morning Peter Shrevesman is back with us, the co-owner of Hotel Anfield in Liverpool and commercial director at Hotel Wrexham.

2:44Will Bain:Peter also the co-chair of Liverpool Hospitality Association and Sabitha Subramaniam is back in the studio with me, Sabitha the chief economist and head of investment strategy at Saracen and Partners. Hello both. Sabitha, you said you heard every single goal from the pub near your house overnight. It was very difficult to not hear them. I mean, I think as I came here this morning, the streets were totally crowded. I am a regular viewer of the streets in the three o 'clock in the morning hour coming in and doing this. I have never seen so many lights on on my street and tellies on on my street as I left.

3:20Will Bain:And then the pubs, as you say, absolutely packed. Peter, was it the same in Liverpool? Liverpool historically a little bit less excited about England than other parts of the UK but no it was busy around where I live Did you do anything for it? No in all honesty I mean our place is in Anfield and as there's also no Liverpool players in the squad this year the enthusiasm is even lower than usual plus I'm German Yes, perhaps we'll leave that, we'll save that although you can tell us all about your thoughts on Jurgen Klopp maybe a little bit later on as well Taya Barrett is the general manager at the Crampton Sports Bar in Broadstairs in Kent.

3:58Will Bain:And have you just finished clearing up, Taya? We haven't even started. Well, let's hear a little bit of your pub as the final whistle went.

4:13Will Bain:I'm glad to see your punters were traditionalists, Taya, rather than go for Wonderwall this time around. Yes, we stick to the classics. We always do. it's coming home and we always do sweet carol how was it then so when it got close to uh the game you know the will they won't they what was it late friday about when this was going to kick off how were you planning for all of this yeah i mean i redid my rota kind of preps everyone 7 p.m it's looking like 7 p.m and then woke up to the news the next morning and very quickly changed it back to how it was um luckily my team you know from day one we've said to them it's subject to tech change i've got a really good team that get it and were really accommodating which was very kind of them um luckily it didn't make too much of a difference in terms of staffing we knew that they were all going to be in but obviously going from 1am to 2am today was that was a um a tough pill to swallow that again so i had gone to bed long before this point so how was the build-up to that how long in advance did you know that the game was going to be delayed kicking off we knew probably about two hours before i think we got told about 11 p.m but to be honest the whole night was a blur i mean we reached our capacity by 9 p.m oh wow we were completely full with 350 people in from nine and that was just people just turning up or did you ticket it no we didn't ticket we did first come first serve like we always do i wanted to honor what we do for every game um we're a sports bar so you know i don't want to ticket the bigger events when these are old customers all year round you know yeah um so we did first come first serve same rules we always do and then it was great it just didn't stop um we lost a few people when it went to a 2am announcement i was gonna say nine till two is a big hang on as well isn't it good run up you're gonna be warmed up by that point exactly so we did lose a few a few people went home and said you know that that's too long for me um but as a whole most people stayed and yeah we i mean the people we lost we replaced quite quickly there was a queue outside the door which is great yeah it's it's lovely it builds the hype but also it's nice that we're popular and it was great it was such a good atmosphere were there anything sort of practically i mean beyond obviously the fact that you're asking the staff to work slightly stranger out but were there things that you had to do from the licensing point of view that would have been different than if the game had kicked off at 7pm or 8pm.

6:17Will Bain:I just thought it was noticeable when I was coming into London past some of them and it was late in the second half that all the lights seemed to be off in lots of the places. I'm not sure if they were doing that for atmosphere or whether they were going to be in trouble for light pollution at that time of night. I think, I mean, we just dim our lights as standard anyway. For us, our big one is our garden. We can't necessarily stop people going in the garden because it operates as a fire exit. So that was our biggest concern. So what we operated differently this time is we didn't have our speakers on in the garden with the commentary and we had the commentary on inside and the doors were open because naturally people were just going in and out and they could hear the commentary from the garden but we didn't put put the speakers on in the garden which was probably our biggest difference to what we'd normally do and we also operate a table service in the garden as much as we could and just to try and keep people kind of a bit calmer as much as we could.

7:04Will Bain:Shall we hear a moment when they probably weren't very calm? this is Teir's pub when Harry Kane put away the third, that penalty

7:16Tell me what, you've got a career in radio production

7:21Will Bain:or whoever recorded that Boris does coming up as well Yeah, that was me, I think I swiftly got thrown into the air and it was all go that was in the garden, it was a great vibe really, really fun obviously the reaction to the red card was very different to the reaction to the penalty, but great. And that's the good of football, isn't it? The highs and lows. Well, exactly that. And let's bring the guys in on this as well. Because, Sabitha, just before we got going, you were saying, like, great news from just a sort of mood. We've had so much doom and gloom, kind of political madness, difficulty with what's been going on with the economy all year.

7:53Will Bain:And you were kind of saying, you're not a massive football fan, but just like great, that the bandwagon carries on, if you like. I think we're due for some good news. I think there's a huge sort of, you know, pent-up demand for something positive. And spending will go up a little bit and, you know, we've got more to look forward to. Though not all in your house. I hear your poor old husband was in a different part of the United States watching his beloved Brazil not go through. Yeah, no, but he's very excited for next week. Peter, that sort of boost, I mean, we often talk about this, but there's a real kind of sort of spend, perhaps again, as you say, not so much necessarily in the Liverpool region full stop, but a bigger spend with these World Cup events and the fact that that swag is on and that the next game is going to be on a Saturday, presumably great news for hospitality.

8:39Yeah, it's much needed. I think it's been publicised a lot, the pressure that the industry is under, the different facets of hospitality from hotels to pubs, restaurants, bars, nighttime economies. So everybody benefits when England does well. Well, at least everybody in England. So I think it's great. It's great news for the hospitality industry, and it's much needed as well.

9:05Will Bain:How much of a boost that it is a Saturday, Teja, now? It will be a great boost this Saturday, absolutely. But it is a short-term injection of money. I mean, we need long-term investment. We need the government to back the cut, the VAT. VAT is the problem. And this is a great short-term boost. Weeks like this, I don't normally have Sundays that top my New Year's Eve. I took more money today than I did on New Year's. That's mad. Yeah, it's crazy. And look, we had a good New Year's. but it's definitely crazy and Saturday I'm sure we'll top it as well we'll keep seeing it happen but it is short term and we definitely need that long term solutions to the industry because it only takes England and I don't want them to but you know we lose a game and it's all over there's only so much you can build on this we need 10 % VAT Yeah and that campaign we've talked to the chef Tom Kerridge about that you can whiz back through the Wake Up To Money podcast series and find Tom Kerridge talking about that and outlining all of that that campaign ongoing still as well anything change on Saturday then tear again because it's 11 o 'clock at night um not right on that i think it's 10 p.m saturday night yeah yeah i'm not too bad our license goes to 1 30 as standard anyway so i don't need to worry about anything extra for that and we've done a couple of 10 p.m uh previously and they've been really really good in some ways better than the nine o 'clocks um probably mainly because it's that's saturdays as opposed to midweek but definitely a fun night we'll have music beforehand um and yeah hopefully if the weather holds the garden will be full we've installed a port-a-loo in our garden because of how busy we've been we've added extra tvs on the roof of our smoking area so it's all everything we could have done we've done we've got an outside bar put in um because the sun has been shining as well as as england winning so it's been a yes and being near the sea as well yeah absolutely right by the sea so it's been a perfect storm for us um it's really good long long may they continue and hopefully you know get to the final yeah well good luck i hope it does go well thanks so much and good luck with the clear up what have you got to go off and do now um i'm working until two today so i'm gonna do the clear up um i've got a lot of glasses i'm looking at an awful lot of bottles we did plastics all day but i'm looking at a bar top that is covered and my team of i've just sent them all home so i'll finish this off with my lovely cleaner who'll be in soon and i'm sure she'll be thrilled oh gosh well good luck to both of you stick five live on enjoy listening to it and hopefully we'll speak to you next week as well thanks so much for your time thank you take care bye teha barrett there of the crampton sports bar in broadstairs in Kent.

11:21Will Bain:I think bringing, Sabitha, the right level of enthusiasm that you were hoping for, that sort of good vibes this morning. Yeah, I think it's, you know, I think it should sort of lift the consumer a little bit. Yeah, well here's hoping, fingers crossed. And certainly we heard from, as Sean was talking to Alex Baldock, the outgoing TV exec of Curry's about the spend on tellies and tech and sound systems and all that kind of stuff as well. So as the guys say, it might just be a short-term boost, but we'll take those boosts where we can get them right now, can't we? You're listening to a podcast edition of Wake Up To Money.

12:16Will Bain:Wake Up To Money with Will Bain. here in Luxembourg alongside the City of London, one of the big financial hubs of the world. So we spoke to Luke Frieden, the Prime Minister of Luxembourg, a little bit more about why he thought the bank was necessary. One of the problems is that commercial banks have very strict rules on how much they can lend and how much risk they can take for certain borrowers. So this would come in support of commercial banks who cannot finance all what they need to finance in the area of defence. And in particular, we want to help the small and medium-sized companies that are part of the supply chain of the defence industry.

12:57The big actors in the defence industry usually get the necessary funding from the banks. For the smaller ones, smaller companies, medium-sized companies, it's much more difficult.

13:06Will Bain:And by their nature, those kind of companies, right, they're working in quite innovative areas. That's right. And some of these equipments can be dual use as well. As we know, warfare today is much more diversified. And so more companies can participate. And that's also good because that creates also jobs in all of our countries. But this bank, we would have a multilateral lending institution, the shareholders, the members of that lending institution are countries. And that bank could either support countries for their national defense and resilience projects, or it can support directly companies such as SMEs, or it can give support to commercial banks by issuing financial guarantees.

13:49And then those banks have the necessary backing for issuing loans to their clients in the defense industry. So it's a rather broad spectrum that this bank can cover to make sure that the necessary funding is there for companies and for countries to invest in the defence area without, again, burdening our national budgets and keeping the national budgets for many other expenditures that we have on many issues.

14:15Will Bain:I had a bit of a ring round of companies big and small in our defence industry here, Prime Minister. And I think their number one concern, if I could really sub it down, was that if we weren't in at the start, that perhaps our defence companies here in the UK wouldn't be eligible under some of the procurement rules you've got from this, right, that you have to be putting money into the pot for your nation's companies to be able to be on the list of people that you could buy from, that UK companies might miss out if we aren't in at the start. Is that true? Yes, that's true. Companies can only benefit of loans from this bank if the country where they are located is also a member of the bank.

14:52That being said, this is a project that we only start launching now. And so obviously, this will remain open to all those who want to join later.

15:03Will Bain:That's Luke Frieden, the Prime Minister of Luxembourg. Well, Andy Thomas joins Sabitha and Peter now as well. Andy, Chief Exec of the Reading Headquarter Cohort PLC, Group of Small to Medium Defence and Technology Companies. Morning, Andy. Thanks for being with us. Good morning. That last point then is, I guess, the key one that the Prime Minister is making there. I mean, as I said, I rang around a few companies, not yours, because we knew you were kind of going to come on for us. But last week, that seems to be a bit of a concern, not being able to be part of this, companies like yours, should this bank go ahead, as it looks like it might well be ratified at the summit this week.

15:40Will Bain:Yeah, and I think that would be a very positive thing. I mean, the details look absolutely ingenious, and I wouldn't claim to be able to understand them all. But I think if it's a multilateral financial facility that is, I think very importantly, able to support national countries in their defence acquisition endeavours, then I think that could be very valuable. I mean, for instance, it could help the UK fill some of the holes in the current defence investment plan. So I think it would be a very good thing for us to join. The plan, full stop, does it sort of make sense to you as someone who understands the industry?

16:12Will Bain:Does it meet some of the needs that you've talked to us about on the programme before? Well, I think it's fair to say that the situation as far as access to capital is concerned, notably access to debt capital, has become much easier since 2022. I mean, I recall in 2021 going to the Hamburg office of Deutsche Bank to set up a commercial banking account for our new German subsidiary then and being invited to depart when they discovered, and this was not a state secret, that our subsidiary was actually involved in defence technology because they wouldn't touch it with a barge pole. And it has all changed completely now.

16:51Will Bain:I mean, they were amongst many banks who were very interested in getting the term sheet when we recently renewed quite a substantial facility. So, you know, access to capital, certainly for businesses like ours, which is an aim-listed business, about 600 million market capital has got much, much easier. But I'm very conscious that perhaps at the smaller end of the market, it might be difficult. That said, I was at the Eurosaturday Defence Show in mid-June, and there were a large number of companies there with venture capital backing as well. So, there's equity finance available too. So, I think perhaps for these very small startup companies with really brilliant new technology ideas, something like this might be good where, You know, VCs perhaps don't necessarily...

17:39Will Bain:Because it's kind of a bit risky, takes away some of that. Yeah, exactly so. But where I would see the real value is helping nations meet their defence procurement aspirations. Sabitha, elsewhere in that interview with Luke Friedman, we kind of went on to talk about that. It is still basically boring though, isn't it? You can badge it up however you want. It's not actually kind of sort of tackling perhaps the bigger a kind of fiscal issue that we have around the world of governments perhaps needing to grasp the nettle and say to their populations, we might need to spend more on this, the world's more dangerous, and as a result, we're going to spend less on something else and tax you more perhaps to do it.

18:19Yeah, so I think the underlying, the positive part of this is that actually there's now a wholesale recognition that everybody's defence spending has to go up. I think that's a good thing, that we actually are sort of more responsible for our own security needs. That's great. The problem really is that it comes with a trade-off. And today, there's still a lot of magical thinking that, you know, there is no real trade-off, that you can increase defense spending and not really materially change your sort of welfare budget. But today, government spending as a share of GDP in the UK is about 45 percent.

18:54It's five percent higher than it was before the pre-pandemic era. And at this point, if we start to increase defence spending, we have to make tradeoffs elsewhere in the economy. And I'm not sure that, you know, people are really willing to do that because it's politically not particularly favourable.

19:09Will Bain:Andy, is that the issue here that this is from what you're saying as well? It sounds like this is nice to have nice extra on the side, but it's got to be and this. It can't be just this. Yes, I mean, I think that is right. One of the things that the government promised to do at the time of the Strategic Defence Review a year ago was to launch a national conversation on just how important defence is in the current era and the real risks that we face. And I mean, that's been noticeable by its absence. And I think it's really important to have that conversation so that the wider country understands why it's important to invest in defence at this time.

19:48Will Bain:And as Sabitha says, I mean, absolutely, it is to some extent a zero-sum game. I mean, we're already spending a huge amount of GDP on public sector. And we're going to have to either sacrifice some other public spending or raise more money elsewhere if we're going to do that. And this bank can help. I think it's a good idea. but it's not a sort of panacea. Peter, what's your sense? Are people willing, do you think, ready to listen to that or actually do they think they're under, I mean, we just heard Teja talking about it, didn't we? There's a heck of a lot of sectors across the UK economy who all feel they're under pressure at the moment and would like to see their sector perhaps prioritised a bit more.

20:29Yeah, I mean, I have to say that with Andy Burnham poised to take over, it feels to us in hospitality like we are reasonably close to something more workable that will help our industry. But just very briefly putting on a German hat here, it is rather remarkable over the 21 years I've lived in the UK, I think most of Germany's neighbors were always very happy that the topic defense and arming to the teeth, so to speak, hasn't been top of Germany's or in fact anyone's agenda in sort of Central Western Europe. And now it's very, very evident in the last... I mean, I'm really on the outside here.

21:10I'm not an insider, but the people that I'm listening to and diplomats that I've met, the conversation seems to have shifted in the last 18, 24 months in light of the Ukraine war, and it's just coming very, very close to our shores. So I was actually sat next to the deputy ambassador of America to Malta a couple of weeks ago. Very, very odd scenario to happen for me, and I ended up asking him one or two questions. And he said, he smirked at me when I said to him the comment I just met about Germany's role in all of this and said, well, Germany has been, that might well have been the case that our neighbors were happy for Germany not to be fully armed.

21:53But now Europe is relying on Germany and Germany has been hiding behind the past for too long and need to invest more. And in all honesty, the people that I'm dealing with in Germany that are in business, the exports that you see popping up about this they are not just gathering a momentum but also um in in um popularity in terms of attendance of business people and uh finance people so it's clearly it's clearly on the up

22:19Will Bain:and um yeah yeah really interesting andy how important is that then as well kind of more co-working i was talking to someone about that you know sort of shared systems and things like that too complicated at the moment to work across europe do we need to change some of that those sort of things that don't cost money that we could be doing too? Yeah, well, I think one of the things that's really positive about this DSRB, the bank idea, is that it's multilateral. And so, as well as providing practical financial assistance, it's also a clear statement of countries working together for mutual defence.

22:53Will Bain:And I think it's something that we're going to need to do across the whole of Europe. It's very pleasing to see Germany investing so heavily in defence and increasing its defence spending, it's a very clear signal to the rest of us that there is a real risk out there and one that needs to be managed. I was at the Kiel Defence Security Conference a month ago, and one of the comments made by a German speaker then, I think it was Chatham House Rules, so I won't identify them, was that it certainly, you know, German leadership in defence is scary and frightening to only one country, and that country is Germany.

23:29Will Bain:And it seems to be getting over that fear. which is a good thing. I couldn't agree more with you. I mean, again, sorry for Bartin, but if you are, I'm 42, and if you are educated through your childhood in Germany, I have been to every concentration camp there is. I have met many, many people that were affected in different ways by the war and by the Holocaust. And it's a subject that when you go through your early teens and into your early adulthood, I remember going on a school exchange to Northern Ireland when I was 14, and I just felt a little bit petrified what the people think of me purely because I'm German.

24:11And a fun fact, making it a little bit more upbeat, is in 2006, when the World Cup took place in Germany, the most Googled term on Google Germany was the lyrics to the German national anthem. because the Germans of my generation, we have got a very, just like my colleague just said, we have got a very warped view on the world. And then I moved to England, first to Yorkshire, and then now for 19 years to Liverpool, and I realized nobody cares about that as such anymore in terms of your interpersonal relationship. Of course, we have to learn from the history and so on, but there's no question here that we will return to that.

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24:51and Germany has got to play its role as the most powerful economy in Europe. So I am not surprised that the Germans are so cautious themselves, but I'm also really happy that we finally take the role that we ought to take, which is a co-leadership role with some of the other great countries of Europe.

25:12Will Bain:Yes, well, let me add a little bit of color to that. I mean, our German subsidiary, Elac Sonar, as one of the providers of the most advanced digital sonars available anywhere and is producing the new sonar systems for the new fleet of Italian submarines. But they're celebrating their centenary this year. So they haven't always been on the same side as us. But I think the fact that we now have that relationship and it's such a productive and positive relationship is a very good thing. And Sabitha, you were saying as well, just again before we came on here, what Germany does as the most powerful economy in Europe is of course useful, important to us in a world where perhaps we can rely on the United States a bit less, all that kind of stuff.

25:51Yes, I think it's really important what's going on in Germany. Germany today has a fiscal space to actually do guns and butter. They can rearm and they can continue with their social welfare system. I think France and the UK, we are slightly different. We have to make more clear trade-offs. So we have all set a target of 3.5 % of GDP as defence spending by 2035. I think, you know, with the new defense plan, we are going to get to, say, 2.7 percent of GDP by 2030. And then I just don't see today a pathway to where we actually get to the 3.5 percent of GDP by 2035. But things can change quite dramatically.

26:30Technology can change. And, you know, if we have some of the venture capital money going into sort of reshaping how defense spending actually, you know, is deployed for security needs, we could potentially get there. But I think we still need to create fiscal space in France, in the UK, to actually get us to where we need to go.

26:50Will Bain:Yeah, really important point. Sounds like all of these are kind of places to start, but there's a heck of a lot of work to do. And I heard that man's name mentioned. We've managed to avoid him most of the morning so far. But one thing that's going to be right at the top of Andy Burnham's in-tray, isn't it? Even when he does seemingly become prime minister. Other Andy, our Andy. Andy Thomas, thanks so much for your time this morning. Really appreciate it as always. Not at all. Andy Thomas, the chief executive of Cohort PLC there. Well, today, Monday, many of us might know someone who is on jabs, in inverted commas, taking weight loss injections like Monjaro, Zempick, things like that.

27:24Will Bain:From today, pill versions of Wegovi, one of those drugs, is being launched here in the UK. The first oral medication of its kind that's available. Wake Up To Money's Olivia Hutchinson has been looking at that. It's the next generation of weight loss medications, Just like the so-called skinny jabs, the Wegovy pill curbs the appetite. But with no needles, it's showing signs of becoming a blockbuster, with online pharmacies saying demand is huge. I've already been approved and also met the criteria, so I'm now just waiting for it to arrive through the door, really. Daniel's paid£90 for his first dose.

28:00He's previously tried the injections, but they didn't work for him.

28:03Will Bain:I didn't like that because of my phobia to needles, so I only was on that for about two months. The pills don't need storing in the fridge like the Jabs do. They're approved for use in people who are obese with a BMI of 30 or at least 27 if they have a weight-related condition. These people in Hull have been sharing their thoughts. If it helps you and if you've got, you know, conscious about your weight and you want to lose some weight, yeah, go for it, I guess. It removes the joy of the pursuit of losing the weight. It doesn't take away the habit. It makes people not want to be persistent. The Wigovi pills are prescription only and carry the risk of side effects, including headaches and nausea, diarrhoea and constipation.

28:47More serious but less common are eye problems and inflammation of the pancreas, a potentially life-threatening condition. At the moment, they're only available from private pharmacies, as yet there are no plans for them on the NHS.

29:03Will Bain:Olivia Hutchinson with a bit of a roundup of where we are sort of regulatory-wise, etc. here in the UK. OK, well, Kerry Holford joins Sabitha and Peter now as well. Kerry is a pharmaceutical analyst at Berenberg. Morning. How are you? Good morning. Good, thanks. How significant is this then, this sort of go day, if you like, for the pill version of Wagovi from starting this week? Yeah, I mean, there's an awful lot of interest, excitement in a pill form of a product that's been on the market for a little while now. Clearly, as your reporter said, it's a huge interest for people who are eligible to take the product but do not want to inject themselves.

29:42And here now you have an option of taking a pill once a day.

29:46Will Bain:Huge interest, presumably, of companies that you watch closely, though, as well. Yeah, absolutely. I mean, the pill that's coming today from Novo Nordisk is a company we follow closely. The pill has been on the market in the US since the beginning of the year and it's doing very well over there as well. and a competitor product has recently launched in the US from Eli Lilly. So a lot going on. Sabitha and I were just joking a little earlier, Kerry, I don't know if you agree that this is sort of, this is AI for the pharmaceutical space. This is the race there, GLP-1. Yeah, I mean, it's hugely competitive.

30:21You have Novo, as I say, who's been on the market first with a pill, but Eli Lilly, the US competitor, has been on the market for some time now with an injectable formulation and more recently with a pill. And of course, there's many more waiting in the wings as well. It's a hugely hot topic in our sector. Yes, I would just say like right now, the adoption possibilities for some of these weight loss drugs is just huge. You know, you could actually get to a point where, you know, there are some projections, I think, like 20 percent of, you know, certain populations can end up taking the pill. We don't quite know the long term consequences of such rapid adoption.

31:01So I don't know that the research has actually caught up to where we could end up. But, you know, it is pretty phenomenal.

31:08Will Bain:And is it then as a result, perhaps Sabi for first and then carry, if you're not in this space as a pharmaceutical company, do you need to be in it? Do you think we'll see more people try to get a product like this to market or are we just going to wait until they become off pattern generics? From my side, I would say, yeah, there is absolutely huge interest across the sector. but it's also very difficult for new players to come in when you have two incumbents that have been so strong for such a long time remember these two companies participated in this grop1 space for many years in diabetes and have built up huge amounts of knowledge um in a very strong position in that market that they're now leveraging in obesity but yeah we see many other players in the sector moving forward now into sort of late stage clinical trials.

32:00These products probably coming to the market towards the end of the decade. But of course, the challenge there for those companies is to then exceed the next generation products that Novo and Lily are developing, which, you know, are also running through late stage clinical trials. It's very competitive. And I think competition is a good thing, actually, because it will give us a better outcome at the end of the day you know so I think we will continue to push the boundaries of what

32:26Will Bain:they can deliver yeah better outcomes presumably in terms of sort of those side effects that Olivia was was rattling off but also in terms of costs Peter as well and costs presumably Keita as Olivia was saying there whether the NHS would take this up for more for more mass use yeah I mean this is interesting because you know you can get the injectable formulation on the NHS and whether the oral will follow. Let's see. In terms of out-of-pocket costs, the oral is slightly cheaper, but it's still not within the reach of everyone. You know, the entry-level price today, I think, is around£90 here in the UK, cheaper than some gym subscriptions perhaps for some, but that is not achievable for all.

33:11So it is still, you know, a difficult proposition with regard to cost. And to your point on generics, this is super interesting because early next decade, the molecule semaglutide will go off patent. And that is when you would expect more cheaply available products to become available. This is now happening already in Canada, India, and later in the year in Brazil. So we'll be watching that closely too.

33:42Will Bain:Yeah, India, the biggest manufacturer of generic drugs in the world. Peter, those cost implications. Yeah, from my point of view, I think it's time for me to come clean and say I'm actually a user of weight loss medication for the last year and a half. And in all honesty, it's been life-changing for me, the way I feel, the way I look at myself. obviously I do read a lot of the documentation like there was a very good article in The Guardian a while ago a long read for which my brain isn't quite wired but I read it and yeah it's talking about side effects and potential downsides versus upsides I mean I'm very happy with my choices what I would say the cost implication as mentioned is still very high and how I pay a lot of money for it every month and secondly one thing that people might not have a thought about yet but the implication naturally for me to mention this on the hospitality industry because people eat less and drink less and you will see this in certain high street sandwich and coffee shops by people now offering half the size sandwiches rather than full size sandwiches because there It's an awful lot of people that are doing these drugs and that are simply, they might be packaged, but not hungry.

35:12So they buy smaller portions, which in turn affects other parts of the industry. But yeah, for me, it's been life changing and I'm very happy with it.

35:21Will Bain:Amazing to hear that. Sabitha, that is the interesting challenge for the wider economy going forward, isn't it? I think I remember reading a financial report from Greggs at one point flagging GLP One Drops, hearing lots of companies start talking about this. Yes, so I think companies are sort of restructuring what they offer to consumers. I think there's, you know, there are protein drinks now just targeted at people who are GLP-1 users. If you go to a sort of an aisle in the U.S. in a grocery store, there's a whole range of new products coming out just to address. GLP-1 specific. Yeah, address different needs now.

35:55And I think, you know, I'm not sure that it's net negative. So I think, you know, you may not sort of consume as much or your portion sizes might go down. yeah we're spending a little bit more on health care needs but also then I think you might start to spend more on other experiences so I think again it's a as you said it's like like AI it's hugely disruptive to the way we eat and the way we consume and you know and hopefully for a better

36:18Will Bain:health outcome yeah and we've heard from the gym groups for example here on the program the stock market listed ones talking about that saying you know they want to get in and make sure that it's kind of out there that these aren't sort of a one-shot panacea you're meant to do you kind of go to the gym to make exercise alongside these drugs as well. Kerry, what about the pipeline then in terms of competition? If it's Wagovi this week, are we likely in the what? The medium term to see more? I mean, what's the state of that Lilly pill, for example? It's available in the United States, isn't it? Is there any thoughts of bringing it to Europe or?

36:48Yes, absolutely. And that's arguably one of the attractions for Lilly is that their pills should be cheaper and easier to manufacture than the Novo pills. So we're expecting Lily's Pill, which is branded as Foundeo in the US, to enter certain ex-US markets towards the end of the year. Exactly which ones, we don't know at this point. So then we'll potentially have two pills on the market by the end of the year. And then as we move, as I say, towards the end of the decade, potentially some additional players entering with alternative pills. But before that, probably within the next couple of years, we could have some additional injectable competitors enter the market.

37:34So lots to keep an eye on.

37:36Will Bain:Yeah, that competition that you and Sabitha have been talking about sounds like it is coming and coming soon. Kerry, thanks so much for your time this morning. Really appreciate it. Thank you. Kerry Holford, Pharmaceutical Analyst at Berenberg. Bring us just about to the close of this edition of Wake Up To Money. Big thanks to our panel this morning, Sabitha Subramaniam, who's been here in the studio with me. Peter Streversman in Liverpool Peter it sounds like you're off to go and hide in one of your hotel rooms until the end of the World Cup and dream of Jurgen Klopp and the Euros well my kids are English at the end of the day so I'm going to try to get into the spirit somehow Sabitha I hope your husband's half and half Brazil England shirt he could sort of maybe track the England bit across a bit further oh he's totally excited for next week well thanks so much for being with us we're excited too 5 Live very excited rolling coverage I'm sure through the day Wimbledon later on as well and then of course John Murray and the team live Saturday night England against Norway in Miami in the World Cup but that's just about it from us here on Wake Up To Money thanks so much for listening

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From the publisher

After England's World Cup game against Mexico, Will Bain speaks to one publican who's just closed up at 5am after screening the match.

Separately, an interview with the prime minister of Luxembourg, who tells Wake Up to Money that a new Defence, Security and Resilience Bank should be established for NATO countries.

Plus, Novo Nordisk's new once-daily weight-loss pill becomes available in the UK today - what might it do to the market?

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