If Apple Made a Camera, It’d be the Sigma BF

28 Feb 2025 · 1 h 21 min

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Waveform: The MKBHD Podcast - Episode Summary

Episode Title

If Apple Made a Camera, It’d be the Sigma BF

Hosts: Marques Brownlee (MKBHD), Andrew Manganelli, David Imel Release Date: [Insert Release Date Here]

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Episode Overview

In this episode, the hosts delve into the announcement of the new Sigma BF camera, share insights on the iPhone 16E, discuss the advancements in Amazon Alexa's AI capabilities, and wrap up with a fun segment of Crown and Clown for February, followed by trivia.

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Key Discussions

  1. Sigma BF Camera Announcement
  2. Details & Features:
  3. The Sigma BF camera is described as visually stunning, boasting a unibody aluminum design with a full-frame 35 mm sensor.
  4. Comes with 230 GB of internal memory and has a high-quality build with metal buttons and jog wheels.
  5. Lacks a memory card slot, which some hosts view as a limitation while others see it as a unique feature.
  • Discussion Points:
  • Comparison to Apple’s design philosophy, suggesting it embodies an Apple-like aesthetic without certain practical features.
  • Some features, like a lack of a viewfinder and limited battery life, are noted as downsides.
  • The hosts share their desire for the camera to perform well despite its impracticalities.
  1. iPhone 16E Insights
  2. Pricing and Positioning:
  3. The iPhone 16E is positioned at a starting price of $599, which is a departure from the budget-friendly SE model.
  4. Features the A18 chip and improved battery life but lacks some features like MagSafe and Wi-Fi 7.
  • Host Opinions:
  • Marques remarks that for $600, there are better options available in the market, including refurbished models of older iPhone models.
  1. Amazon Alexa AI Innovations
  2. New Features:
  3. The episode discusses the new features announced for Amazon Alexa, focusing on its AI capabilities.
  4. New functionalities include the ability to book reservations, verify local businesses, and track household tasks through connected smart devices.
  • Discussion Highlights:
  • Andrew raises concerns about the feasibility and reliability of these features.
  • The potential for Alexa to become more conversational and user-friendly is highlighted, but practical usage remains uncertain.
  1. Crown and Clown Segment
  2. Crown of the Month:
  3. The hosts debate various candidates including the Sigma camera, Rivian's new color scheme, and the Oppo Find N5.
  4. Ultimately, the Oppo Find N5 is chosen as the crown for innovation in the phone market.
  • Clown of the Month:
  • Groundhog Day is selected as the clown for being outdated and consistently inaccurate, with a humorous rant from Marques critiquing it.
  1. Trivia Segment
  2. Trivia Questions:
  3. The episode concludes with trivia questions focused on tech history, specifically about OnePlus and Amazon’s early acquisitions.

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Key Takeaways

  • Sigma BF Camera: A beautifully designed product with some significant usability drawbacks, reflecting a blend of aesthetics and functionality.
  • iPhone 16E: Higher price point raises questions about its value compared to other available options.
  • Amazon Alexa's AI: New features show promise for usability, though practical effectiveness will be key.
  • Crown and Clown: A fun way to engage listeners in a lighthearted critique of tech and cultural phenomena.

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Links and Resources

  • Sigma BF Camera: [Sigma Camera Website](https://www.sigma-global.com/en/cameras/bf/)
  • iPhone 16E Review: [MKBHD YouTube Review](https://www.youtube.com/watch?v=qF4vZxbSmjo)
  • Amazon Event Coverage: [The Verge Article](https://www.theverge.com/news/618262/amazon-alexa-event-2025-ai-echo-products-news)
  • Waveform Social Media:
  • [Waveform on Threads](https://www.threads.net/@waveformpodcast)
  • [MKBHD on Threads](https://www.threads.net/@mkbhd)

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This summary captures the essence of the podcast episode while highlighting important discussions and key takeaways for tech enthusiasts.

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Transcript

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0:00Rinse takes your laundry and hand delivers it to your door. expertly cleaned and folded. So you could take the time once spent folding and sorting and waiting to finally pursue a whole new version of you. Like tea time you. Mmm. Or this tea time you. Or even this tea time you. So did you hear about Dave? Or even tea time, tea time, tea time you. Mmm. So update on Dave. It's up to you. We'll take the laundry. Rinse. It's time to be great. Not all journalism is the same. Take The Guardian. Our coverage has something unique, fierce independence. Nobody owns us or tells us what we can and can't say, so we're free to report the whole picture.

0:43We connect what's happening in Washington to the rest of the globe, expose corruption wherever we find it, and give fresh perspective on everything, from wellness and soccer to culture, the climate, and more. Read, watch, and listen to The Guardian for free at theguardian.com. I'll start with the crown because I think this one's just fun Rivian's tan update I think it's sick as the crown? out of left field Marques I don't think there's anything negative that anyone could possibly say about it and therefore it is my crown if a new color is the coolest thing that happened in February we had a rough February it's not just a new color it's a new trim package did you see the seats?

1:26they look like Tesla also a new color it looks sick did you see that? new dual tone color so i want you to see the picture of the seats they look great they look like tesla bar how sick are those seats what is up people of the internet welcome back to another episode of the waveform podcast we're your hosts i'm marquez i'm andrew and i'm david and can i turn my headphones up a little bit absolutely just a tiny yeah perfect thank you alice Today's episode, we have OnePlus did a thing that they didn't mean to do. Sigma did a thing that they meant to do, and it was really interesting. Also, we speculate on iPhone 16e pricing and have a little bit more thoughts.

2:12The review is out by the time you watch this. And we're trying to figure out what's good with Alexa AI, because that's also brand new. Alexa Plus. Come join us. Also, it's the end of the month, like literally the last day of the month as this goes up, so we have a new crown and clown of the month that we'll have to figure out and agree on at some point. But first, actually, first, we have a quick correction on Google Tasks. I have a couple of corrections. A couple? Okay. And an answer to people having issues with pocket casts. This whole first segment is just like corrections and wrong things.

2:41Yeah, it's our corrections and other people's corrections. Okay, perfect. That's perfect because I actually have one from last week, too. Okay. David, do you remember last week when I said the new Google Tasks browser was out and you said, I've been using this forever? Yeah. So I found out what the difference is. Previously, you could have a page dedicated to just your Google Tasks, but it was inside of the calendar URL. So if you go to calendar... So just the URL. So pretty much you can switch between calendar and tasks, which I did not know about. I didn't know that either. Now, when you go to tasks.google.com, it is its own...

3:18No, you weren't using this. This is new. All right. It looks the same. It does look the same. Look, it is the same. The only difference is that the top left says tasks now and is dedicated to tasks. Why? And you can't go do. Why did they make a separate website? I'm glad they did because I had no idea this was here. Somebody at Google probably got an email being like, quick, name five things you did this month. And they were like, I made a website for a thing that already existed. Yeah. The basis of what we talked about last week was that Google has not forgotten Google Tasks. And that still remains true.

3:50Hashtag blessed. Hashtag blessed. Honestly. That's huge. Yeah. Okay. And then I also have one other correction. last week I said our Vox podcast at South by Southwest was 11 a.m. CST. It is at 10 a.m. CST. So if you're at South by Southwest, come watch, listen live. It's the first time we're ever doing this. Come live with us. Also, for people who heard this and thought to look up South by Southwest tickets just to come, they're very expensive. Yeah. It's more if you're already at South by Southwest than, hey, here's a thing happening at 10 a.m. Yeah. We would love to do this again later, but this is our trial run because Vox is setting it all up with their stage.

4:28Think of it like this. If we can pull this off and this goes really well, then we can maybe do some other version of this with more people in the future. So with this smaller group, we'll test some things out. We'll try some stuff. We've been reading your comments. There's some good ideas in there. Keep going. But yeah, then we'll experiment with more later. The next one's in Tahiti. Yeah, wow. Heard it here first. Yeah, that's a leak. It's at Fyre Festival 2. That's the next step. Okay. I also have noticed a lot of people saying that they were having issues with Waveform on Pocket Casts. I love Pocket Casts.

5:03You do? Yeah, I've been using Pocket Casts. I haven't had any issues. Marquez and I found out the issues along with some help from our subreddit. Essentially what's happening, people were saying within the last couple weeks, Pocket Casts, when they try and download the newest episode, they're getting failed to download. So what we figured out is that inside of Pocket Cast, there's the correct waveform RSS feed and then there are two more feeds that are actually this company called Listenbox downloading our YouTube video into audio and posting it on Pocket Casts. That's not us. That is not us. They can just do that?

5:38Apparently. That is one of the questions I have in a minute. So I've read that some people enjoyed that because it would also download the video so they could listen in Pocket and if they wanted to reference really quickly the video, they could pop it up. But we're not the people doing that. And if you go to ListenBox right now, it says they're pausing operations until they can reliably bypass YouTube blocks. Spoiler, you're not supposed to be doing that. Yeah. Until we can break terms of service reliably. Yeah. So the way to tell the difference is if you go to PocketCast, the correct feed, which is audio only, is waveform colon the MKBHD podcast.

6:16Waveform Clips is obviously not this, but there is a feed for Waveform Clips, and just Waveform is not the correct one, so that will not be working. Oh, my gosh. So the only correct one is the one that has the Vox logo at the top. Correct. To be clear, there's only one correct feed. Yes. Pocket Cast. Right now, we only have video on YouTube, audio through RSS feed, wherever you can get it. We've thought of some other ways of doing it, but we just haven't found the correct balance for that. we do we keep an eye on it but I have two questions here if anyone from ListenBox is out there do we still get view or download credit for that I'm assuming no and no they're just stealing to be very clear they're just a service that operates to let people create a podcast feed out of thin air by downloading a bunch of videos that show up on a YouTube channel if it's not your YouTube channel you don't get to make that podcast feed either stealing and putting it up and claiming to be us That's what I assume.

7:12So we will try and find a way to fix that. Thank you to everyone that called this out on social media. It's funny because it's breaking and not working, which is also, that's part of the reason why this kind of sucks for us because we have a bunch of people like, how come your guy's thing isn't working? It's like, well, all the stuff we did is working correctly. We did not do that. And now this stuff's broken. So Pocket Cast people, oh, I guess I think there's a way to deal with it through ListenBox, but not cool ListenBox. you probably should get permission from the people you're downloading from.

7:43Also, it's illegal. It's not illegal, but it's against terms of service. It's like shades of, what was her name? Gray? No, Mira. When they asked her, like, Amir Marati. Yeah, are you downloading from YouTube? I can't say we're not doing that. We're using publicly available data. Yeah, totally. Okay, my car is publicly available. That doesn't mean you can take it. Did you see the meta Slack message about the people feeling bad that they were torrenting all the books inside of, like, on Meta Campus? No. It was like, I feel pretty bad that we're doing this, like, on Meta Wi-Fi. And then, like, laughy face.

8:28I mean, they should be doing it on Meta Wi-Fi. Because if they were doing it at home, then they would be liable for it. Which Meta probably would prefer. Zuck is the one that should take responsibility. everybody all right evergreen let's go to a correction not from us oh yeah so this is funny this kind of developed over the past couple of days slash week or two but you may have seen the headline the oneplus watch 3 which is out now um had a tiny typo on the back it is basically meaningless the watch is totally fine but the typo on the back says made in china except instead of made it's m-e-d-a made in china it's just like the text is whatever somebody messed it up it's the text is wrong and so like people including me took a picture of it got a little laugh out of it it's funny because it almost doesn't matter at all but it is weird that it would make it to the final product because then it makes you think well what else gets past these people and makes it to the final product that they didn't mean to not sure but uh the correction that they're issuing is they are allowing for returns and letting people obviously you can keep it if you don't care i would want to but yeah maybe it's a limited edition thing it's keep it yeah these prints are always worth more yeah i mean these aren't gonna be worth more probably but you don't know yeah they said that you could send it in for a full refund or you could just keep it as a limited edition product apparently they are ceasing selling them again until sometime in april yeah they took it seriously two month delay now that stinks yeah that's like damn how did this make it all the way through yeah this is kind of yeah uh wild that it made it and they probably made a lot of them by now probably a lot of inventories sitting around with that text on it what are they gonna do with it they can't sell it they should sell it for like uh a hundred dollars off or something like that.

10:22It'd still be, they'd still make more money than just throwing them all in the landfill. It's better than a waste, yeah. Does this feel like an overcorrection? Like, does anyone care? I feel like it's an overcorrection. I mean, better to overcorrect than not do anything. That said, are they legally allowed to say things that don't say their origin? Does it have to say made in China? Why does everything say where it's made? That's a question. That's definitely a legal thing and that's a good point. Really? But sometimes it just says China, right? So is the meta in not even matter? Could you make the argument that it's obvious enough that that still means made in China?

10:57Like from a legal perspective? Or even the meta, yeah. Sounds like we need the Eagle team. They did not pay me to say that. That would be an interesting deep dive. To quote Rick Ross, I don't have the answers. I usually got all the answers, but I don't have the answers. Is that the walnut of the almond? It's my favorite clip. Yes. Yep. I also heard that this watch is quite good. Yeah. I've heard good things. It has like seven day battery life. That's the main. I've heard the biggest upgrade from the watch two is the watch two had the rotating digital crown that didn't scroll. Now it's scrolling.

11:37They added scrolling. And also everyone apparently, I forgot about it, but the watch one was like. Horrible. Terrible. It was really bad. So yeah, people seem pretty impressed by this already. Yeah. The watch one was the one that just came with like all the built in fitness features, but that's basically all it could do. Yeah. And it was just bad. So it's good that they've made it quite a bit better. I will continue to use mine with the typo on it. Real quick, there are multiple laws requiring made in. So maybe that's why they ceased operations. Interesting. Turned out it mattered. Yeah, so thank you to French-speaking anonymous.

12:14Oh, yeah. Listener who wrote me an email. Do you want to write the email? I do not want to read the email because I was right. But he's French. No, no, no, no, no. I misspoke. And I can explain. I led our dear listeners down the wrong path because last week I implied that the French word tonneau translates into English as ton, which is not true. The French word for ton is, get this, ton. Yeah. What I was trying to say is that the English word tonneau is borrowed from the French word tonneau. And the French word, the modern French word tonneau is derived from an ancient or medieval French word, also called Old French word, that I have written in all my notes here to make sure I don't get it wrong this time.

13:10Oh, the Old French word is also tonne, like T-O-N-N-E, which is the same as the Old English tunne or the medieval Latin tuna. so all of these words are related because they all mean the cask the barrel thing right like they all used to mean barrel because you used to measure how many barrels could fit on a ship which is where we get the the idea of the ton but uh marquez unfortunately um we have to take your point away and andrews right wait wait no just marquez's just didn't they both get it shut up oh you also got it right i think so okay so there's that guy how do i ban this guy from way for him.

13:47I'm terribly sorry. This one is on me, but you guys have to suffer the punishment nonetheless. In the words of our listener, I will maintain my healthy five-point lead. I just want to say that I spent so much time researching medieval Latin only to misspeak in game time and blow it all. We've all been there. My apologies, country of France. You miss every shot you don't take, Ellis. Thank you. Alright, want to talk about some Sigma stuff? I want to talk about the Sigma the grind set the Sigma boyfriend yeah I have a I want to talk about the Sigma camera yeah let's do it sick okay Sigma announces BF camera this thing looks sick and I'm choosing my words wisely it looks sick it also looks like it feels great so if you get to look at the images can you describe it But yeah, you'll see that it looks, it is essentially a unibody aluminum, like mirrorless camera sized body, but with a full frame 35 millimeter sensor inside Sigma's lens mount on it.

14:53What's L mount? L mount, sorry. Which they have an alliance with. But also the buttons are all metal and the jog wheel is metal and textured and the front of the body of the camera is half knurled and half clean matte. It's so sick. there's a black one and a white one i just i want this to be a good camera so that i can use such a beautiful camera it looks incredible sigma is beautiful very well known for making really freaking weird cameras and lenses to be honest i've i've long appreciated sigma's uh sometimes ability sometimes persistence at making weird cameras they are the only ones that make a wide zoom like the 18 to 35 and the 24 to 35 that i use so shout out to them they also randomly i think approached me with like yeah we also have like a nine millimeter f1.8 so just crazy lenses yeah that um yeah i appreciate they're the only ones i make them you post on social that this is like the most apple camera that could possibly be totally okay i think more like johnny ive though you know for sure yeah johnny ive days apple would have made a camera like this if you told them to make a camera it for sure would have had no memory card slot only internal memory now look i i like internal memory the Hasselblad has internal memory but to also not have a card slot is an extra step that they didn't have to take yeah so this has like 230 gigs of built-in memory i mean with the this like unibody metal like aluminum putting a sd card slot in there would one take away from the design and two probably cost so much they have a they have a swappable battery like the battery oh so it could go in the so but it doesn't like close it's not like a door it just like pops out of it's like the so it becomes unibody it becomes flush with the body like the Hasselblad uh yes yeah just like the XT can't believe I'm gonna say this but I actually approve of this of not having a memory card so would you rather have had like external storage like larger storage option versions of the camera i think this is enough 230 gigs 230 gigs is like thousands of raw photos this camera shoots 6k yeah if you're doing video two and a half hours then you have a problem but i don't know if this is necessary like this people aren't using this to vlog you know it is also hevc video yeah it's like yeah yeah compressed and highly two and a half hours of video it says yeah you don't think that's enough your your longest a-rolls are like an hour yeah but that's a roll like if i'm running around then i already have 100 gigs of stuff and i haven't dumped it yet and i go out to another thing i want to shoot now i'm thinking like oh i haven't dumped the other stuff but i i don't want to shoot too much now because then i might not have enough for later like i actually have to think about it i have something that i need to disclose i have a one terabyte sd card that i've been using for about five years and i have never wiped this card so my point exactly look that's a terabyte that's four times as much as which is why i'm saying i don't like the hasselblad has a terabyte of built-in memory that's awesome flash storage is really cheap yeah they should have done 500 exactly agreed i will never say no to more but i think 256 is more than enough here that is my argument it's 230 230 okay more than enough because the os is on it that's why i feel like i don't know man for people that are content creators like you're going out and you're shooting multiple events i could see your your argument marquez yeah but this is for people who buy lycas and just go shooting on the weekends yeah i was talking to ls and har on the way in this is kind of like the affordable version of a leica because it the whole thing is about the experience the build quality the fact that it's a single piece of aluminum has no tilt screen you know the leica is the same way it's just a single lcd the thing that really kind of kills this for me is that there's no viewfinder and it's just the screen yeah the fact that it doesn't tilt it's an lcd i don't know how bright it gets so like out in the middle of the day might suck might suck it might it's 24 megapixels which i do approve of wait before we get too far Yeah.

19:16Can I just talk about the SD card thing? Oh, yeah. I feel like we've gotten so far. Sorry. I was talking to Vin about it, and I think we came down to the biggest issue with it is if something happens with your storage, now it's sending it in to get fixed versus if something happens with your SD card, you have a new SD card. It's so Apple. I think that's what makes me the most upset about it. Do you remember the flip cam? The thing that I never stopped talking about? The flip. Do you remember how you got the videos off that thing? Plugged it in. Yeah, it had the switchblade USB port. Yeah, that was epic.

19:48Sorry, dude. Go back. And no one ever complained about that? Yes, they did. Are you kidding? No, no, no. I can't hear you. I also think this thing has a sub-bezel on the screen. Yeah, it does. It's got a giant, it's a screen encased in the body, which is not flush, and then there's a sub-bezel. They try to hide it in the renders. I like the one corner. You can tell the other ones are dark enough. Yeah, I'm surprised they even show that. Yeah. You know, it's like okay here's the here's the thing about it so pretty it's called the sigma bf you might think that stands for boyfriend um no sigma bf stands for beautiful foolishness doesn't really yes it does so i love that that is they are basically admitting that this is a ridiculous camera but beautiful but it's beautiful damn sigma so it has like a lot of things about it that are like impractical but damn Sigma yeah is that really what it means it is really what it means yeah I believe it instantly it has two hour battery life it has a nice metal shutter button yeah I came in here the other day when it was announced saying that I was like super obsessed with this and wanted to buy it and then I thought about it and I think a lot of people are gonna go through the same process where you start to realize the important things that you need in a camera that this does not have yeah like i think a flip out screen is like yeah why does this not have that i need that that's not even a nice to have at this point that's like i need it's hard to shoot with and especially when you don't have a viewfinder it's just so even the leicas at least have an ovf yeah an optical view it feels like if apple made a camera like this they would make similar sets of concessions of things that seem like you have to have but then they would try to engineer their way out the other side of like it's the brightest screen ever in a camera or something like that we have a a18 chip so that you have zero latency between sensor feed and viewfinder camera like they would try to engineer their way out of it but they would totally be like yeah also there's no viewfinder yeah and you'd be like this camera it needs a viewfinder yeah so that's why i thought it looked like an apple camera also the ux looks kind of bad um sebastian DeWitt who makes Halide had mentioned that this is the reason he got into UX design in the first place and app design is because companies make like an absolutely beautiful piece of hardware and then the software is terrible just like cars so yeah we also didn't mention it has a status monitor right above the jog wheel which is basically a little micro LCD screen that shows you like aperture and stuff like that it looks cool I love that there's like a very small amount of buttons the lenses they now also make in silver um to make it work you know with the camera yeah i think it's going to be for people who like want something really pretty that is better than their phone it's two thousand dollars which is not unheard of yeah i looked at the bnh pre-order listing and saw two thousand dollars and i was like i think i expected higher yeah actually i thought i mean i've never shot with a sigma mirrorless camera so i feel like i was thinking about sony a7 type of range when i saw full frame yeah and two grand is not insane the other thing about this is that people were hoping that it would have a foveon sensor and what a foveon sensor is is a sensor that has uh all three color filters on each pixel so instead of having to do demosaicing where you like do this process to actually show the color every single pixel gets all the color so um it looks a lot better it's like sharper and it's like three yeah it would be much sharper they're much harder to make uh and they used to make them they stopped making them after a while but yeah but unfortunately it does not have a phobia on sensor so if that was a trivia question sorry it was not okay but i do want to say i and i every time i look at the bf i can't stop thinking about it like it the feature set is not that far off from my eos m like obviously this is a dramatically better camera but at the same time the eos time is 18 megapixel so i'm only missing six of them uh i don't have a full frame sensor i have an apsc sensor yeah but other than that same viewfinder status uh around the same size it's around the same amount of USM has expandable storage.

24:17Bingo. And get this, with Magic Lantern, I can shoot raw video on the USM. That's true. Checkmate Sigma. The Android of cameras. This is great. Who's the Sigma now? They are. On that note, we should take a quick break. But I do think we should also do trivia. The pause is back. The pause is back. Segway, yeah. All right. First question. In 2014, invites were given out through a promotion known as Smash the Past, in which 100 users would be selected to win an opportunity to purchase for$1 what smartphone. Marquez, that was almost awesome. Almost. I'll just write it now. Audio listeners, he tried to flip his marker into his hand.

25:05Don't say. I know. I can't say. That's the point. Wait, we're only naming the company? Company, phone, all of it. There was a in 2014. In 2014. that's a good the promotion was smash the past oh yeah i know this smash nice no nice no no no no well hey think about that we'll think about it too answers will be at the end like usual we'll be right back

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27:48All right, welcome back. I'm holding the iPhone 16e here in my hands. I've been using it for a little over a week now. Now that you're watching this, the review is out. I can't wait to watch other people's reviews because I assume they will also have some of the same thoughts as me. But in general, to summarize, iPhone 16e kind of replaces the iPhone SE, but not really. It's its own new segment. It's just not a budget phone anymore. The SE iPhones were in the$400 range. This is a$599 iPhone to start. This phone that I'm holding here that I'm testing has a storage upgrade. This phone costs$900.

28:32So I'm testing a$900 iPhone 16e. And I'm supposed to evaluate it in the landscape of other phones you could get for that money and the landscape of other iPhones you might be considering if you're upgrading from an older phone. and my conclusion my review if you've watched it you already know is i can't think of anyone who should start with this phone i think if you have 600 to spend and you have an old iphone right now there's a listing on walmart.com for a refurbished iphone 16 or iphone 15 pro everything about that phone is better than this phone and it's cheaper and it's the same price six hundred dollars wow brighter screen higher resolution higher refresh rate triple cameras similar battery life there's a whole bunch of things about that phone that are great apple intelligence apple intelligence exactly oh wait sorry that's a downgrade but here's the highlights of the 16e that i think are at least a little bit interesting one it is the a18 in the body of an iphone 14 basically so it brings at least the cheapest new iphone up to a modern size and shape and look.

29:34Two, the battery life is great. It has a physically larger battery than the iPhone 14 otherwise would have because three, they've introduced a new part called the C1 which combines 4G, 5G, satellite, and GPS, I think, all into one chip. Except for millimeter wave. No millimeter wave. So you don't get that. By the way, the 15 Pro does. But you get all of that in a new, smaller, more efficient chip that allows for even better battery life in this phone. And we expect to see, at least I expect to see that in future iPhones and other devices as well that have 4G, 5G satellite GPS. But that's debuting in this lower volume iPhone.

30:14And that's kind of it. It's an iPhone. It has an action button. It has a single camera on the back. Oh, this has a lot of parallels to the Pixel 8a because it came out when the Pixel A, Pixel 8 was already really, Pixel 9, God, I want to remember. There's so many Pixels. But it came out when the higher end base Pixel was already discounted and was basically the same price. And this smaller camera sensor, it's not that much worse, but it is a different look, kind of similar to the Pixel A. Yeah. And it's just, yeah, if you want a cheap, you know, new iPhone, this is that phone, but also it's not cheap.

30:56It's lighter. It is lighter. It is lighter than the Pro. If you value that, get this phone. There you go. You found the person. They also took out Wi-Fi 7 for some reason. Wi-Fi 6E and Wi-Fi 7 are not included. Which, whoever buys this won't care. No ultra wideband, no millimeter wave 5G. A lot of little things. No MagSafe is probably the biggest thing. I forgot about that part. Yeah. That's the worst part. So that's, there's like a bunch of little things that stack up on top of each other. Some of them, I honestly don't think are going to matter to this buyer yeah like wi-fi 7 they don't have a wi-fi 7 router so it's fine yeah um even the yeah the single less gpu core like that's not going to matter but yeah it's all the things that you could have cut out at 450 dollars and no one would have cared about yeah it's not all the things you can cut out 50 yeah so my exercise for you guys is what price is this phone a good deal because i think right now the phone itself is actually totally fine it's just a bad deal at what price does it actually make sense to buy this phone if you had to buy it outright a lot of people just get a carrier deal or whatever just walk in and go what phone am i gonna get for free with an upgrade and it doesn't even matter but if you were spending the dollars this is 599 what price does it make sense to buy this so the old se was 429 and before that was 399 yeah so it's already a massive jump yeah there's so many people sorry to cut off but like there's so many people who kept saying stop comparing it to the se this isn't the se yes it is it's the cheaper iphone that comes out at a totally different time than all the other why would it not be compared to this i don't know a lot of the s bro i don't know explain that okay they renamed it yes but effectively the iphone se was old we want to give you the cheapest new iphone available so what we're going to do is parts bin this thing we're going to give you an old iphone body with the new chip in it so that you can have a future-proof cheap phone for a while that's exactly exactly what this is this is the iphone 14 body this is the a18 this is the same formula i think it's the reincarnated se where we might potentially get them more often because now we're linking it to a number but i still think this is totally reasonable to compare to the se especially because of release date timing okay yeah uh the magsafe thing is a big thing for me yeah so pricing wise okay tariffs we talked about now they're going to be major tariffs whether or not that influenced apple changing the pricing of this last minute and how much it might have changed the pricing if this thing had come out at 549 how would you feel still be kind of tough for me i think they could do 499 feels right yeah yeah match it with the pixel a series right that's at$499 now it's a more competitive price segment yeah they had been cheaper than the a series in the past right how much was the pixel a series when the se was se 3 was they're all playing around for i mean the first the pixel 429 the pixel 4a was 349 at one point yeah so just saying yeah i don't know the thing about the united states well one of the things about the United States is that the price of things, the price of phones, like, does not matter in the United States.

34:13Because the difference between buying the SE at a carrier and doing a 24-month contract and buying the regular 16 at a carrier and doing a four-month contract is like$8 a month. Which is why you see that the most popular iPhone is the Pro Max. Yep. Because it's just a few extra dollars per month on your carrier deal and you're going to get a trade-in and it's just the way phones are here. Yeah. Yeah. So I would love to know how popular the old SE was for that reason. Maybe those buyers bought the phone outright because it was an amount of money that they felt okay just spending the money outright.

34:47But I don't think most people are going to feel okay spending$600 outright. So I feel like this is not going to sell very well. Yeah. I would say in the markets that people do buy phones outright and hardware is very competitive. for$600 you could get a phone with triple cameras 120 hertz display 5 ,000 million power battery fast charging wireless like there's going to be a ton of better specs oh yeah so the argument for the iPhone SE has always been well this is the cheap iPhone yeah you want an iPhone and so this is a cheap one so the cheap iPhone is just way more expensive now there just is no and in those markets everybody uses WhatsApp and people are not locked into the Apple ecosystem either so you can buy a nothing phone 2a or whatever 2a plus whatever it was called yeah for so for cheaper than this yeah so i think in hardware competitive markets this price this phone no reason to buy it no i just don't think there's a reason to buy it in any market yeah yeah i think that's where that's where it kind of landed with the review the opening for the review if you haven't seen it uh is a sketch where uh a world's most honest carrier employee has to talk to someone who wants the iphone 16a really bad awkward and tries to get it recommended awkward yeah i'm gonna end this with a compliment okay i love the back of this it's matte matte black ultra clean super clean first of all maybe i love it because i helped brandon with the robot shot of it it was way easier to clean than all those smudgy phones whenever we do it but matt single care this is just clean yeah it's like this is the de facto default iphone right here and they did a good with it yeah i called it super clean and boring ellis for some reason ellis does not like that thing what's wrong with this phone the back of this phone looks so i say earlier it looks like you it looks like an eye an iphone without eyebrows like it looks like an ipod it's complete no it's it's completely if if you ask like a four-year-old to like ham-fistedly draw an iphone that's what they draw it's not it's not it i also have another another thing the notch by now just looks really outdated i don't know i don't think it's that bad i think that the old iphone se because it had a home button it looked it was different enough that it didn't necessarily feel like super outdated and it was a different input mechanism but this is this is the same input mechanism but with a worse notch okay i feel almost the exact opposite wow i feel like now that i've used this phone and it's the same size as my 15 16 pro and everything like i don't notice the notch it feels the same as a dynamic island if it had the cool software bubbly features that'd be nice but it doesn't whatever but when i look back now at the three-year-old se with that huge forehead and a huge bezel at the bottom and the home button i'm like oh that's way worse i guess that's fair so it feels like we brought the iphone the cheapest iPhone into like the age of modern iPhones.

37:40I just really don't want to teach my mom how to use Face ID. Well, you'd have to with no matter what you do, you know, SC with a notch or with a dynamic island. Yeah, but with the home button she just uses her fingerprint. Yeah, the home button was easy for the most people. Yeah. Well, there's no more home button on anything anymore, so. Pour one out. Yeah, rip home button. Okay, I want to end this with a question. There are several reasons why this phone may have been more expensive, right? r &d on the c1 chip tariffs overall strategy whatever do we think that the iphone 17 lineup at the end of this year is also going to get a price hike in some way yes because i am starting to feel like we should brace for that definitely the other thing about that is that if there's a price hike and there's also the slim which was rumored to be and that's actually in there expensive and that's got to fit in there and then if this if there's an e for the 17 as well there's going to be too many iphones next year so i don't think they're going to drop the e in september i think they'll keep this same release date so that means in september they're going to adjust the iphone lineup you know every year they drop some out and add some new ones in so in september it's going to be 16 e at 599 17 which i guess might start at 899 which seems insane they i there's also rumors they're gonna bring promotion to the base iphones but probably 899 999 1099 1199 or 1199 1299 1299 for a base 17 pro max is it's a lot but i feel like they could do that this year and then fitting the slim iphone somewhere in there maybe it's in between the E and the base or above all of them?

39:32Maybe. I still think if there is slim iPhone, it takes the place of 17 Max. Oh, you don't think they're adding to it? You think they're replacing the Max? I think there'll still be two base non-pros. Oh, the plus. The plus. Sorry, sorry. So you think 17 and 17 Air instead of 17 and 17 Plus. I think that's right. I think that'd be my guess in there. because i just think five iphones is too much yeah it's um and then i do think 17e if it comes out would come out later although i do think it should come out at the same time possibly but yeah confusing wait so but this price increase on everything do you think we're gonna have a similar purse because this increase from the se3 was 2022 it came out at 429 i looked up pixel 6a was$450 then.

40:23So it was cheaper than 6A. Now it is$100 more expensive than the Pixel A series. Well, we'll wait to see what happens the next couple months when the Pixel 5A comes out. What if that's more expensive too? Pixel 9A, right? Thank you. They did increase the price on the Pixel 9 as well. Remember. Pixel 7 and 8 were super... This feels like the opposite of was it Pixel 6? where like the 6 versus 6 Pro, the 6 was such a good deal. It was a$300 Delta. Yeah, this feels like the cheap one is such a bad deal. It's dumb not to do the extra$100 to the next one. Yeah, 100%. Damn, max safe. Do you think there are...

41:04Because ET News reported that it seems like Apple is about to finalize their part suppliers for their hypothetical passport fold. Do you think they're making room for the 18? No, not that one too. Who? ET News? Entertainment television? Entertainment Tonight? It's a Korean electronics industry. So you're saying you think their foldable might come out next year? The word on the street is that, yeah, 2026 is... Bro, if the 16E costs$600, what is the fold going to cost? $2 ,000. It's going to be more expensive than every fold we have now. And all the folds we have are$1 ,800. Yeah. Unless it's a flip.

41:45It could be$19.99. I think it's supposed to be a flip. it's going to be a flip right wait passport well flip is first but this rumor he's talking about is from the passport one that's rumored to come out after that got it can confirm mark german co-signed this this report okay so final final guess uh currently iphone 16 lineup is 799 899 999 1199 do we think iphone 17 goes up by a hundred bucks a hundred dollars so that makes So the base iPhone 17,$899. Yeah. Then$999. Then$1099 and$1299. Or they just say hell with it. And remember when the iPhone X was$999? It was like one of the first$1 ,000 phones.

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42:37Everyone made a huge deal about it. Maybe they just moved the baseline up to$999. And then this is$599. So then the gap is bigger. The gap is bigger. if you work at Apple, delete this part from your memory. Yeah, I'm trying not to give them ideas. I just think that's already on the radar. Years ago, we called the non-pro version like the new 10R. It was like the cheaper version. And now we're talking about potentially starting at$1 ,000. Yeah. That's wild. I'm going to go against the grain and say they don't raise the prices this year. That'd be crazy. And do you think the Air is the top price or they're going to slot it in between somehow?

43:16The Air is the same price as the regular Pro. Isn't that what the Plus is right now? No. It's$100 cheaper than the Pro. Right now, it's$100 more to get the Plus. Okay, I'm going to say it's the same price as the smaller Pro. And replaces it. No, it doesn't replace it. $100. There's 17, 17 Slim, 17 Pro, 17 Pro Max, and the two in the middle are the same price. Are the same price? Oh, because it's thinner? Yeah. Interesting. That might be. Or$100 cheaper. I don't think they'll ever do two phones at the same price. I think they need to walk you up a ladder and they need to like spread them out. Is walking you into slim a ladder though?

43:52Or is that like a, or is that like a, I mean Samsung, I mean Samsung did the slim and that's, you know, we don't know the prices of that yet either. Yeah. That was just hanging on like a banana stand. Although it's, wait, I have a question for you guys. Yeah. Do you think that the 17 air or slim or whatever it's called will also not have MagSafe? i think that would be a really convenient way to put it right between the e and the baseline phone and have people walk their way up the ladder oh we couldn't fit it on this phone but magsafe is like good enough for the thicker phone yeah and the e the 16e not having magsafe is getting people primed for oh not every iphone needs magsafe they're just going to throw it in a case anyway yeah what if they start putting magsafe in the case yeah i can see it happening so in this world 16e 599 17 air 799 18 899 right so the two cheaper ones don't have magsafe and they walk you through the thin one up into the 18s i hate that that would make sense or 17s yeah anyway all this is speculation we have no idea what's going on but we have keep an eye on it go watch the iPhone 16 eReview if you haven't already.

45:06There was also an Amazon event this week. Yes. It was not live streamed, but there was plenty of coverage of it from journalists who did go to the event in New York where we got the new Alexa, the new Alexa Plus. Mm-hmm. AI driven. Alexa Plus. Yeah, yeah. It's generative. It's talkative. It's got a personality and it's allegedly going to be way better for 20 bucks a month. Or included with Prime. Or you have Prime and you get it for free. Well, included. Yeah, included. yeah i see what you mean i already definitely not free yeah but yeah well

45:42it's free i don't i just get it uh yeah i think a big thing panos seemed to because we didn't there was no live stream like you said but he talked a lot about how like when you're talking to smart speakers whether it's alexa or google or anything we kind of like have all developed this language on how to get the correct results from it yeah and like i swear they said this last amazon event but i remember nothing from the last amazon event so um generative ai makes sense here because you can be more conversationally based and hopefully i can understand that better so you don't have to talk like a caveman to your um smart speakers yeah they talked a lot about why it will be better they didn't seem to talk a lot about how it's going to work to be better than that so we'll see what do you mean by that like the llms and all the it just seemed to be a lot like this is what did pano say this is every once in a while you get something you get a technology that genuinely will change the world ah i guess it's like generative ai i guess yeah never heard um i think the easiest way to go about this is i would we listed out a bunch of examples they gave on what you could ask the new alexis stuff sure and we'll just go through them all and say if we think they're cool or not or if you would use them okay cool ask to order groceries for you no would never do that alright send event invites to your friends through Apple invites probably not through Amazon invites you can't use it because you don't have Prime send Amazon event invites it's not real Amazon the invites come in like that bubble wrap envelope thing no it comes in a six foot box and it's got a piece of paper in the box and that's it I've never asked my smart assistant to do that?

47:29I don't think I would. No. Cool. Verify. Reference local businesses through Yelp and is able to book dinner reservations? That, I could do that. I could see that. I would need to confirm. All I really care about is, does it actually book it? And is it going to be like at the exact time that I asked for? Because other than that, what do I care? Like, am I picking a table? There's nothing really else to do. So I just, I feel like that's simple. Indoor, outdoor. Yeah, something simple like that. I don't know. That sounds good, except are we all still worried that actual hostess, like hosts are going to pick up the phone and hear a robot and be like, shut up and just hang the phone up.

48:03Well, it's through Yelp, right? No, they're just using Yelp as their reference to if you ask about a business. Wait, it calls for you? And then it'll book the reservation afterwards, which I'm assuming is... Wait, it calls for you. It doesn't just do it online through an API. I'm not really sure. I was going to say, if it would make more sense if they use like a resi sort of API. That was what the Google Assistant demo did at I.O. years ago and people freaked the hell out about it. Yeah, it called. That's just what I assumed because that's what I'm thinking. What if it did what Rabbit does and it teaches an LAM to use an app?

48:35That actually is, it does do that. Is that what Alexa is going to do? They have partners where it will click around on the partner websites to do things for you. It's agentic is what they call it. Yeah, this is the real future of these AI assistants is them doing things for you. Yeah. Like actions. Yeah. Okay. Okay. Yeah, I like that. Sorry. No, no, don't be sorry. I wasn't sure what that was. I'm going to skip through. Oh, read study, guys, and test you on answers. Hell yeah. If you're in school, I think that sounds pretty cool. I like that. Unless it just lies to you about what you're saying.

49:07Yeah, right. Alexa told me the dinosaurs.

49:14Okay. Here's the one we've all heard before. Research trips and create your itinerary. Oh, I don't think it says book for you. It doesn't say book for you. Okay, cool. I'll take that. Hopefully they learned a lesson from everybody else. and realize nobody wants to just blindly book an entire vacation. Yeah, that makes it actually usable for me. So I will never let an AI book it. Yeah, but it makes a sample itinerary that I can look at and then book accordingly. Yes. Or maybe adjust it. Okay. Again, I'm going off this of articles that were written probably inside of, while still sitting in their seats because they didn't live stream this event for whatever reason.

49:51Yeah. Find songs with relatively vague descriptions. Yeah, I like that. We could have used that this morning. Google can kind of do that. You can hum songs to Google. You can, and it's really good. This morning, it could not find, although I doubt Alexa would have found the royalty-free song you were looking for. I wasn't that good at humming it. I was going to say, I walked in, and Marquez and Andrew were just humming a song. I was like, what is happening? You guys know that song. You know that song. Cool feature about Spotify is you can just put in some lyrics, and it'll pull the song out for you.

50:22Oh, really? Yeah. And the search bar. Oh. Well, that's if you get the lyrics right. That's a good point. Yeah. You can jump to a movie scene, which I read they tried to show on stage and it failed multiple times. Hell yeah. I like the idea of that. If you're referencing something and you want to show it to someone, that makes sense. How will the clips on YouTube get a zillion views? I guess they're going to use Amazon library stuff. Prime video? Yeah, it would probably only be prime video. This would work perfectly for the current season of Love is Blind, which is the most boring season. that's ever happened.

50:55So just like jump to a good part of it. Jump to a good part. Okay, this is the thing I thought was the coolest. You can ask, has anyone walked the dog today? And it will reference your other smart cameras around your house to see if the dog has been taken out at any point. Specifically Ring cameras, which Amazon owns. I'm assuming. Yes. I'm assuming everything in here is like pretty Amazon specific. That's another good one if it doesn't hallucinate. Because it's for sure going to see squirrels outside. It shows you the video, though. Okay. As long as it cites its sources. If it's like, oh, yeah, you walked the dog today, and you're like, okay, great, and it just saw a squirrel walking outside and thought that was the dog, then that would be bad.

51:33Is that easier than just being like, Andrew, did you walk the dog today? Yeah. That's also true. I like how you can spend this much time to see if the dog has been walked when you could just take the dog out for the walk really quickly, and if it gets two walks, I'm sure it won't be that upset. No, you can't walk the dog twice, obviously. That's a joke. You can walk your dog twice. It's fine. encourage it i'm glad i think you added the rest of these yeah okay um so it uses both the amazon nova model and anthropic models uh amazon is a major investor in anthropic by the way so that's probably why uh yeah and then we talked a little bit about it is agentic so they have partners where if you ask it to do a thing it will go to the website and click around the website for you and do those things.

52:20We'll have to see how well this works. We've seen demos of this from Anthropic before, and it was quite bad. ChatGBT also now has a thing that does this. It is also quite bad. So, you know. So Rabbit was onto something, but theirs was also quite bad when they first started. Theirs was exceptionally bad. Yeah. But they were earliest. The other thing is that, like, these are partners. so it will the rabbit's problem was that they were like hard coding the destined the like click locations and then the website would just like slightly change the ui and then it stopped working they didn't have partners and they tried to do it with ai and make it smart sort of yeah it's confusing i feel like they've said a lot of different things so i don't know yeah rabbit if they would dispute that or not but i think the easiest way to say is it didn't work at all it didn't work at all yeah um okay yeah so because they have these partners maybe there's a higher chance of it working better also it seems more likely that maybe they would use some sort of computer vision method to actually know what buttons are what um i don't know i would argue that if you have partners that you're working directly with you don't have to teach them anything novel you just show them how to use your partner's service yeah and you don't really need any special.

53:38But also, I don't necessarily think these partners are going to be like every time we update our website at all, we'll let you know and you can update your Alexa thing first. Like, that seems like a lot of work. But we're partners. Yeah. Okay, other thing is there's now going to be Alexa.com is now going to exist as a place for long form work, they say, which I believe is similar to the ChatGPT, like long context window where you can sort of tell things tell it things about you and it'll remember those kind of things so i think it's just going to kind of be their version of like a portal where you can do everything they're also releasing a new phone app that you'll be able to use similar to the chat gpt app or the gemini app oh so we can bring back the that sounds good assistant battle this was always true yeah the assistant battle has been interesting in the past because we would do like Google Assistant versus Siri.

54:32And then we'd also throw in Alexa, but Alexa would be running on like an HTC device that they partnered with. And it's like, it didn't have as much access to reach into the phone and do stuff because Siri plugs in to Apple's OS and Google Assistant plugs in to Android. But Alexa couldn't really do that. So it'll be interesting to see what that sort of comparison looks like again now. We have Gemini, we have Siri still, although that's still not updated. and we're still waiting to see what that ends up doing. The other thing was that the deep Siri was supposed to be in iOS 18.4 and it just isn't.

55:07It's not better. Well, it's not out yet. Right. Yeah. Siri's still bad. It's still bad. The funny thing with Amazon is that Alexa was basically first. Alexa was like the first smart assistant on any of these devices. And then they just lagged so hard and took forever to release these generative models for themselves, which is kind of ironic when Anthropic has been their partner for a long time and I feel like they could have integrated that faster but apparently they had problems so yeah so I wonder what a chat GPT versus Alexa versus Gemini versus Siri looks like when they're all that's gonna at their best on phones yeah that was fun um yeah a lot of people were thinking they were also going to announce new hardware at this event because traditionally at these Amazon events they've just been like oh yeah and now the clock has alexa in it and now you're shaving your razor has alexa in it and now that one year there were like 200 things yeah here's a toaster here's a microwave here's a yeah here's a wall clock yeah here's a toothbrush i picture like walking into your kitchen and being like alexa and like a whole chorus of just like yes yes it's pretty much like it's like toy story when he closes the door and all of them just like yeah yeah so yeah i'm excited to test that i think it'll be cool to to compare them all against each other well speaking of excited you know someone someone mentioned that you stopped doing the segues so i'm glad you're doing that last week i was on point with the segues i could have done better this week um but i'm excited for trivia yeah trivia dude you said you wanted excitement well boy do i have something for you because this question's about amazon thrilling

56:58in 1999 amazon acquired a san francisco-based company called alexa internet inc what did alexa internet inc do like before they got acquired or and after oh 1999 in 1999 1999 yeah 1999 1999 1999 1999 1999 1999 1999 1999 1999 I wasn't born for another 11 years that's not true is it that's not true I don't believe uh we'll think about that wait real quick i just want to tell you a joke okay i saw this joke on the internet someone said this year people born in 25 will be 2000

57:48what

57:54feel old yet you gotta scroll so far sorry okay you can take it to break down well yeah we'll be right back

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59:35Get started today at LinkedIn.com slash campaign. Terms and conditions apply. All right, welcome back. It is the last day of February as we're publishing this, and it's right before the last day of February as we're recording this, which means it's time to do our crown or clown February edition. Crown and clown. Crown and clown. Someone brought that up, and they were definitely right. Okay, crown and clown, where the objective is for each of us to bring a clown of the month, and we all have to agree on the worst thing of the month, and a crown of the month, where we all must agree on the best thing of the month.

1:00:09Would anybody like to start? Whoever starts gets to pick if we do crown or clown first. Okay, I'll start. I'll start with the crown, because I think this one's just fun. I'm throwing out Rivian's tan update I think it's sick as the crown? out of left field Marques I don't think there's anything negative that anyone could possibly say about it and therefore it is my crown if a new color is the coolest thing that happened in February we had a rough February it's a new trim package did you see the seats? they look like Tesla did you see that? New dual tone color. I want you to see the picture of the seats.

1:00:52They look great. They look like Tesla bot. How sick are those seats? New wheel colors, new wheels, new carpet trim. The whole thing. It's great. It's beautiful. It looks good. I'm not against you saying that it's a good thing. I just don't know if it's the best thing. Well, I'd love to hear what you guys have that's better than that. This is like, I'm going to count it as February, even though it may have started like in the last day of January or something. But do you remember that thing? The minimal phone? that has started shipping to backers. Minimal phone users have the phone in their hands.

1:01:25The e-ink QWERTY keyboard Android 14 revolution is upon us. It will be televised. And get ready world because we are going to be emailing like crazy. Did you buy one? No. No. I was going to say it's on the exact same level as the Rivian. I also didn't buy one. but we think it's good i'm gonna buy one right now watch me oh that would put it on the pod okay i have one as well that i am also not going to buy four hundred dollars he's not buying it not that much the apple find n5 i think that is the best thing that happened this past month because then it's so thin and it's so good do you like do you are you using it no marquez used it yeah I don't know if it even came out this month but I kind of do want to count it I think it came out this month oh the clown part of that though this is exactly what I was going to say is it's not even launching in Europe really I thought there was a global version my clown part of it was going to be the stupid embargo it had oh yeah which is annoying and should have never happened it's not even coming to Europe if the Android 30 article headline is the world's thinnest foldable forgot the global part of its global launch.

1:02:44That's a good headline. It's only coming to a couple countries. That's unfortunate. The phone itself, though, is sick. I think that's fair. My clown is the iPhone 16E. Do crown first. We're doing crown fall. I'm also trying to find a crown right now. Oh, I have one. You guys won't care. Someone will care. do it anyway okay this is actually related okay well sort of it's a meme okay so in dota 2 there was this big event that happened for like multiple months and it just ended in february early february it's called winter it was called it was called crown fall by the way so it's my crown it was one of the best events dota 2 has ever had what did it do yeah what is it can you explain okay yeah so generally in dota 2 you play these matches and they're like 45 minutes long and it's 5v5 and it's blah blah blah but it basically introduced like sort of like this like mini game aspect to the matches where you would have to play matches in order to get items to like make your way through like a roguelike map kind of thing and acquire other things and they did a really good job with it lasted a really long time ended in february it was called crown fall so that's my crown you guys probably won't agree but it was dope moving on oh man i don't think i have a crown how i don't know what can i just say the michael reeves video where he scams a bunch of people on facebook oh that was a good one it was really good what was the video um he built a bunch of bots with generative ai and different personalities to lowball people on facebook marketplace because he wanted to eventually buy a motorcycle for cheaper okay um and it was pretty awesome i think one of his biggest he constantly gets blocked by facebook though it has to buy like a bunch of facebook accounts and spends most of his money buying fake accounts instead but it's very good and for michael rears video it's only like 15 minutes long so that'll be my crown even though everything else is tech related yeah that's a good video but the minimal phone gets it though right boys all right we're agreeing on so our our choices are dota michael reeves the rivian color the minimal phone and what was the apple find n5 apple find n5 this is a cursed lineup it's either this is not our best are we nightmare blood rotation are we are we not good february is a pretty chill month it was short you know this was not a chill what about the sigma Well, yeah, that's what clown will be for.

1:05:26The Sigma camera. You guys didn't like it. I don't not like it. I just don't. You want to make it your crown? No, I don't want to make it my crown. No, crown fall.

1:05:39Oh, wait, wait. No, I have it. The announcement of Waveform going to South by Southwest for their first live show. Don't want the air horn. God, s***. Well, if this is foreshadowing to our live event. No, that's whoops. Oh my god They're all the same color You can't use that one Did we Well Well in March That will definitely be our crown It will be Let's go through our clown and we'll Maybe come back to the crown I think I'll start with The most obvious clown The end of the humane AI pin Literally the end Because by the time this episode is out all you will be able to do with that 800 is check your battery that's true epic um i think that's the pretty obvious one but i'm open to more of them yeah well we're open to more of them because that's what the game is it's true it's not my choice do you guys see the y combinator tweet on monday i did not tell me about it that was my that was my clown i don't know when they deleted it, but by Tuesday it was taken down.

1:06:51And it was a promotional video, launch video. I don't really know much about the accelerator world for a company that they're invested in or they're accelerating called Optify. The premise is that it uses computer vision to make this productivity dashboard for factory floors. Seems like reasonable at the outset. And the video they tweeted where the company's two founders, who are these college kids, like they're literally still in college, just berating someone for not being efficient enough. It's essentially like one of the kids who's supposed to be the factory owner opens the dashboard and is like, workstation 17 is really not doing well.

1:07:42And so he just like yells, he's like, number 17, what's going on? And then another kid who's supposed to be worker 17 is like, sorry, it's just been like a rough day. The first kid is like, more like a rough month. You haven't hit your quote at all. Whoops. They posted that? It's, it just, you know, we like to joke about sort of a tone deafness coming out of Silicon Valley sometimes. And, and boy, you know, yeah, that. So I think that deserves 10 million clowns. Clown emojis in the chat, fellas. All right. I have a clown. It's going to take me a bit of a rant to set this up. I'm ready. Oh, I'm ready.

1:08:26But my rant is the... Do it. It's the... What do you call when there's an inside job and it's like... The corruption. Nepotism? No, right. Wrong one. The corruption of Groundhog Day. And Puxotony Phil. Yo, what did they do to Phil? Puxotony Phil. I got a couple words for Phil the Groundhog. First of all. Wait, wait, wait. You got to explain what this is for internationalists. People outside of America have no idea. Perfect. I'm glad you're tuning in. Here in the United States, we have a holiday called Groundhog Day. Holiday is debatable. So every year since 1887, a Puxotony Phil Groundhog comes out of the ground.

1:09:09and predicts either an early spring or six more weeks of winter. First of all, 1887. That's a long time for one groundhog to be alive. It's clearly not the same groundhog. It's apparently a lineage of groundhogs that all have the same name that we trust for some reason. Talk about nepotism. We'll get to that. Second, this groundhog is almost never correct. Yeah. Ever. I just want to point out that the inner circle I'm reading from the Wikipedia for Punxsutawney Phil because he has one in keeping with the suspension of disbelief claims a 100 % accuracy rate what? unbiased sources have him pegged around 25 to 35 % not great I don't know about you but if your job saw that you're doing a 25 to 35 % success rate at your one task

1:10:06wouldn't be great i will point out that this year in 2025 phil predicted six more weeks of winter no it is currently 56 degrees outside yes i don't believe you phil you didn't see sunday's forecast did you it's like 20 again it's fine it's fine he's wrong again so phil was wrong this year uh i will also point out that he almost always predicts six more weeks of winter Matter of fact, for a stretch of 30 straight years, he predicted six more weeks of winter. All he's really doing is seeing his shadow. Of course he sees his shadow. He's a groundhog. For 1903 to 1933, every single year he said, yeah, six more weeks of winter.

1:10:48I can only imagine how many of those times he was wrong. This winter, I'll just have you take a guess. Do you think our total snowfall was above or below normal? how what is normal yeah in what range of of time this entire winter uh the average amount of snowfall that we get in inches versus how many of the last few years yeah because the last few years we didn't get like any right so the last few years were below normal i would say this was above i think it was below normal but it was above the last few years yeah it was notably above of the last few years and it was 10 inches below normal yeah it was definitely not a heavy snow winter correct yet here we are six more weeks of winter from phil zero more snow phil you're just wrong all the time so i'm just gonna i'm just gonna put all those things into this one pot he predicts the same thing every single year he's almost always wrong this this weird nepo thing happening where he has like his lineage picking up the slack and then they're wrong every time too and then their accuracy rate being somewhere under 40 percent and this this holiday that we keep celebrating i just don't understand it i don't think we should keep doing it anymore i think we end groundhog day but since we did it again this year it is my clown of the month you would hate the movie oh the movie is great i've seen the movie it's fine mark has i just you should be you know a little bit careful putting that out in public because one of my favorite Groundhog's Day fun fact is that the organization that maintains Pakistani Phil's borough and checks on him every year and does this whole thing is officially referred to as the inner circle and they all wear top hats and tuxedos.

1:12:38They seem like not people and they're right down the street in Pennsylvania bro. They could be here at any second. I've seen the pictures those top hats don't scare me bro. I think it's about time that inner circle Phil come on this podcast and defend yourself You know where to find me Phil Clown of the month Alright that's a good one You know I think I'm with you I was gonna go with Andrew But hearing that rant you've convinced me What do you think has a better success rate Puxatani Phil or the humane pin What is the humane What constitutes success The correct answer A successful query I would say they're probably neck and neck Yeah, like 30, 40 percent.

1:13:22Yeah, 30, 35 percent sounds about right. Yeah, man. How quickly can Phil see his shadow? Because the humane pin took a notably long time to do anything. Sometimes Phil's dead. Sometimes? Yeah, sometimes they go, time to see what Phil thinks, and Phil's dead. No, really? Yeah. Wait, so does he actually live in the ground? Otherwise he'd just be a regular hog. It's a groundhog. Nice. Yeah. I thought that they would like wine and dine him for the rest of his life. Seems pretty cushy for someone who has a 35 % Google percentage. Okay, so what are we deciding? What's the crown? What's the clown? Wait, we only have two.

1:14:06Does anyone have one? Yeah, but those are two really good clowns. Yeah, I think so clown of the month. I'm going Ponce of Tony Phil. Over the humane pin? Yeah. They have to work at HP. At least they still have jobs. In the printer division. Hey, hey, hey, hey. What do you think the P stands for? Printers. Human printers. One of my favorite people. Human printers. That is a tough way to go out, but at least they're going out with some dignity. Phil has never had any. I really, but you know what? I give Marquez some points for being so vitriol I want to vote for Marquez because about this groundhog.

1:14:46I just feel a certain way. I've been waiting till February. I love the amount of vitriol you have for this groundhog. I feel like that gains you some points. I think it's great. The groundhog? Yeah, I do. What on earth about this groundhog could possibly compel you to say such a thing? Because I just feel like it embodies who we are as a society so well. Which is also awful. Yeah. Not just useless and awful, but as stupid as it literally could possibly be. Yeah. Yeah. Some might say the opposite of correct. Matter of fact, if he just flipped a coin, he'd be right more often. Mind you, his rules are if I see my shadow, then six more weeks of winter.

1:15:27Yeah, counterpoint. If I don't see my shadow, it's probably snowing, in which case early spring. Phil. Okay. What are we doing? Counterpoint. Philip. Philip. Shouldn't we be blaming the people who made the rules? Because whether or not he sees his shadow. I'm taking down the whole organization. He's not like, I will look at my shadow and communicate to the people. Oh, that's what they say he does. In fact, they say he writes it on a scroll. In a language called Groundhog-ese. Yeah, it's a lot. Dude, the more you look into this, it's horrible. It's lit. It's awful. He lives in Gobbler's Knob. There's no good things about this Groundhog.

1:16:03He lives in Gobbler's Knob? No, no. By the way, the Groundhog is probably not even thinking or doing anything. It's just against his will being held up into the air and blamed for the incorrect. That's what I'm saying. And I think that by itself is awful too. Yeah. There's just nothing good. Nothing good here. Clown, you might say this. I'm going to vote Groundhog Day. Thank you. So we can get to trivia. I will never turn my back on that Groundhog. I'm sorry. So your HP humane pin? No, I'm going to give it to YC. Oh. But I'll go with the Groundhog just to move us along. It seems like Groundhog wins.

1:16:36Groundhog by commission. We will try and workshop Crown and Clown a little better We also have to pick the crown I think it's the N5 I like the N5 also What was the other options? The minimalist phone Or Dota It was called Crown Fall That was the name of the event Alright so official crown Oppo N5 Official clown Groundhog Day Alright there it is thank you february it's time for trivia

1:17:13trivia dude so david's shooting like 90 seriously it's crazy after taking away marquez and andrew's points from last week dude his lead is quick update on the score there's no way i blow this marquez with five andrew with three david with 10 double digit david unbelievable all right Triple D. You're carrying the one in the two spot. Never mind. Okay. Question number one. In 2014, invites were first given out through a promotion known as Smash the Past, in which 100 users would be selected to win the opportunity to purchase for$1 which smartphone? Can we just do the brand? No. Okay. How about we do one point for brand, two points for phone, three points for any additional specifics?

1:18:09Just so you can try to even these scores. What are the additional specifics? It was a Monday. You tell me. You tell me, tech boy. It was 47 degrees Fahrenheit. Puxatoni Phil just saw his shadow. Flip him and read. What do you got? David, you go first. Oh, you're probably right. I put Nokia 3310 how do you smash that? well it smashes things when you drop it I put OnePlus X half right? one point yeah Marquez yeah it was a OnePlus 1 that's all the points it was a OnePlus 1 I remember this they got so much backlash because people would smash their phone and then not win a new phone oh I remember this Andrew got one point Marquez got two points that's an insane event oh that's the OnePlus X two points yeah the OnePlus X was their like little ceramic one oh wait no what about my lead okay yeah i don't know why i thought the doctor lead i tried to pick the first one and for some reason i thought the x was the first one no the x was like their cheap model once they started not being as i'm only going to call it twitter i do so this was 2015 so it wasn't far it was in the beginning yeah like they tried to do like a cheap one and an expensive one so the one plus x was cheaper and the one plus i guess two or three or whatever was...

1:19:28One plus three was fire. Question number two. In 1999, Amazon acquired a San Francisco-based company called Alexa Internet Inc. What did Alexa Internet Inc. do? 1999 is nuts. Yeah. There wasn't even, like, TV.

1:19:51Nothing. There wasn't TV?

1:20:00Wow. It took me a little bit. I was thinking. What did they do? What did they do? I don't know.

1:20:12Ooh. Ooh. All right. Who wants to go first? Three very different answers. I'm wrong. I'll go first. I said music streaming. That is not correct. I said scheduling. That is also not correct. I put voice recognition software. That is not correct, unfortunately. The correct answer is your browser. Who's the closest? Closest Delta. Is it a browser? Closest Delta. Is that a browser company? Internet Inc.? They did web traffic analysis. Oh! I was going to put that. I totally forgot about it. Okay, Alexa. Oh, Alexa rankings. Yeah, rankings. Oh, that Alexa. Maybe. I don't know what you're talking about.

1:20:52Oh, yeah. There used to be Alexa rankings for every website. Yeah. You know, Simons. Is it SimilarWeb? I don't know. Yeah, Alexa ranking. When I worked at Android Authority, every month we would look at our Alexa ranking to see if we were bigger or smaller than our competitors. Whoa. Yeah. Damn, I forgot about that. That was crazy. So yeah, it had nothing to do with Alexa, but... I totally forgot about that. Wait, Amazon bought that company? Yeah, Amazon owned them. They owned them the whole time. But they began a partnership with Google in 2002. That's weird. And then they got shut down. No, I think they got shut down in 2002.

1:21:23I guess Amazon wasn't really competing with Google in any way in 2002. They got shut down in 2021? Yeah, I do remember that. Hmm. At least they got shut down. Instead of being drawn out for 200 years, getting it wrong every year. Or being sold to HP. Seeing their shadow. Anyway, that's been it. Thanks for watching. Thanks for listening. Continue to leave your comments for suggestions for stuff that we should do live in person for when we do that episode in person at South by, but otherwise catch you guys next week. See you later. Wait for him was produced by Adam Molina and Ellis Riven, we're partnered with the Fox media podcast network and international music was created by me.

1:22:03So

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From the publisher

This week, Marques, Andrew, and David talk about the new Sigma BF camera that was just announced and looks absolutely stunning. After that, they talk about the iPhone 16E and the new things that the Amazon Alexa AI can (maybe) do. After that, we bring back Crown and Clown to discuss what the best/worst thing to happen in February was. Then we wrap it all up with trivia. Enjoy!

Links:
Waveform at SXSW: https://events.voxmedia.com/sxsw
Sigma BF: https://www.sigma-global.com/en/cameras/bf/
MKBHD iPhone 16E Review: https://www.youtube.com/watch?v=qF4vZxbSmjo
Amazon Event: https://www.theverge.com/news/618262/amazon-alexa-event-2025-ai-echo-products-news

Music provided by Epidemic Sound 

Shop the merch:
https://shop.mkbhd.com

Socials:
Waveform: https://www.threads.net/@waveformpodcast
Marques: https://www.threads.net/@mkbhd
Andrew: https://www.threads.net/@andrew_manganelli
David Imel: https://www.threads.net/@davidimel
Adam: https://www.threads.net/@parmesanpapi17
Ellis: https://twitter.com/EllisRovin

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