iPhone 16E: What Does the “E” Mean?

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1:22What is up, people of the internet? Welcome back to another episode of the Waveform Podcast. We're your hosts. I'm Marquez. I'm Andrew. And I'm David. This week we have some real announcements that happened before we recorded, which is very exciting. Matter of fact, we just jumped in here directly after watching, what was it, like a 12-minute video that Apple put out with the iPhone 16e? So that came out. We also have a new Rivian announcement. Hint, someone was right last week. And we also have a couple other small things like Humane was sold, Redis charging for some stuff, and a first look at the Nothing 3A.

1:56but first andrew has written that google tasks now has a web app what what might be the shortest story in the history of waveform ever you can now go to a dedicated web page with your google tasks are we sure this is new yeah because i feel like i've been doing this for weeks so what you can do is you can like previously it would be on the sidebar of your gmail yeah in the exact it It would look exactly like that, but now it can just be in its own dedicated web page. I could have started using this web page for the last month and a half. At pre-alpha. No, that just means someone at Google remembered that it exists, and that's very encouraging.

2:34Google Tasks, it's on the radar. So there's two things I was excited for. It was I can float my own window on the side of my desktop, which has just my tasks in vertical, which is nice. And the second thing, which is like, wait, they remembered. this is one step to maybe new features if anything not a step backwards to oblivion yeah maybe they'll add some stuff yeah yeah that's good that's it i tried to check the wayback machine but it's not it's down so so i have no way to know whether or not maybe i had early access to this i guess we'll never know uh this week also hp spent 116 million dollars which actually was the most shocking part to me i didn't know hp was out here spending money like that uh and they used it to buy humane humane finally got their wish and was acquired maybe not the way they originally drew it up but it happened they shut down the pin is going offline the servers will go down they're shutting down the team that developed it it's not going to be a thing anymore rip humane pin but yeah hp is acquiring uh the talent and the engineers and the team the technology I think it was like 300 patents from the company and like Cosmos Cosmos Great name It's actually a pretty solid name No it's Cosmos Yeah it's like Okay the pin's gonna stop working so everyone who said it was bad is justified in saying it was bad because it doesn't exist anymore but it's also like what is HP see in that I don't know Apparently, Emron and Bethany are going to work at HP to upgrade their AI systems and their conference room software.

4:22This comes back to HP. What does HP do? The first thing I ever reviewed was an HP product. So I'm not like an HP hater. I kind of like HP. No, we were just looking back at HP Market Cap. And right after you made that video, they skyrocketed. Yeah, I believe that. 2009 was probably the peak of HP's powers. I bought an HP Pavilion DV7T. it was very competitive it's the one i picked over all my other options and that was not a cheap laptop they had a thing back in the day yeah but today they're launching a zoom competitor hp no i have no idea no did i tell you guys when i thought that i may have uncovered a money laundering scheme at intel yeah but retell the story because that was a while ago okay allegedly yeah okay this is probably not what is happening however however okay when i worked at intel i wrote software that would check uh basically there was these giant sleds of computers right because they use the zeons which have two zeons per sled there's tons of sleds in a rack intel buys those racks from hp compact lenovo dell right all these companies where i'm like they technically sell laptops but there's no way that's how they make most of their money right so intel would buy these giant racks for like a ton of money with like 15 year warranties right city because they're running these computers at such like high wattage and so much power that like parts break a lot right so the money the money laundering scheme that i thought i uncovered this is probably not happening is that the software when i wrote the software it would basically every morning check every single part in every single sled so check the ram the uh the cpu like everything on the computer the things that would break the most often were the intel zeons and the intel developed ram chips and the reason i thought it was money laundering scheme was because it seemed like Intel was putting their B-list Xeons in these computers that HP was then selling to Intel as a rack.

6:39And then HP under warranty, when they would break, because my software basically would say every single day there were Xeons breaking, there was RAM sticks breaking, and it was always Intel-developed parts. so it seemed like HP then had to go back to Intel and buy new parts from Intel to put in the thing that they sold to Intel and it just sort of felt like they were cycling money like this. I feel like this feels like the McDonald's ice cream machine where it's like it's broken and they also kind of run the place. Compaq. What else does Compaq do? This is the thing. Well, now? Well, I mean, at the time, still, it was like 2016.

7:24Compaq was not... They had TV commercials and sold laptops. I don't remember that. Compaq wasn't around in 2016. Compaq got bought by HP in 2008. HP merged. Yeah, HP Compaq became the thing. The easy answer here is they all do a lot of enterprise stuff that we just don't quite know of. Basically, yeah. Okay, so what did they do? They were selling giant racks of sleds to companies like Intel and that is probably how they make most of their money. That's the answer to your question. You think people aren't buying the pavilion? More like pavilion. Okay. Got them. Got them. So that's probably how they make most of their money.

8:01Yeah. So yeah, they figured they've got 116 million to spend on acquiring Humane. Humane gets kind of their wish. Not exactly the way they drew it up, but at least it's something. Yeah. I just canceled my Humane subscription today. Wait. I was paying every month in hopes of seeing it improve. it didn't it did a little but not enough to you know make another video or anything uh i canceled it today did you really just did you actually just forget no yes yes but i was giving it a chance yeah okay it's fair we still have it it's yeah i know exactly where it is um yeah so you know they raised about 230 million they sold it for 116 million a few months ago they were reportedly trying to sell it between like 700 to 1 billion I believe so this is quite a bit lower this is actually approximately one seventh of Juan Soto's MLB contract that they just got sold for and I can't help but think I think we all know Humana is that company that hyped themselves without a public facing product for a very long time and it feels kind of like they did that for longer than they had an actual public facing product that's probably true yeah because it came out a year ago less than a year ago and they're hyping it for a while they're staring stealth mode yeah they've been around since 2018 and i know like every startup company has a product they're working on before that but like they were out there hyping up humane publicly without their public product for a long time for far longer than we actually had the pin so if you are a humane a fellow Humane Pin owner like myself, expect it to be a brick by the end of the month.

9:43It will still be able to tell you if it's overheating or what your battery is. I was going to say, it's not just a brick. It could also catch on fire. It could tell you if it's about to, and it can tell you how much battery life is left because that was the things that it was doing offline. And it continued. Yeah, it could continue. You know, it's also kind of crazy. So they will give people refunds only if you bought it within the last 90 days, which is the normal refund period. But They're not giving anybody else refunds, and this product only existed for, like, less than a year. Hey, man. That's the risk.

10:13It's a$700 pin. That's the early adopter risk. That's a lot of money for something that lasts 10 months. The humane Reddit. If only there was, like, people who told you not to buy it. We did our job, and we got yelled at for it. They all should have bought a rabbit. What were you saying? I was just going to say the subreddit is not happy about this, obviously. it's it's one thing when they like launch the email saying we're winding down and then like at the end it's like and everything will be offline february 28th which is like a week and a half from right now so yeah and then that also means somebody asked them and somebody responded no there are some offline things it can do like tell you your battery level can i just say no it's literally the time how how it's gotta does the projector still work yeah To show you your battery level?

11:08So maybe it's just like a lapel clock? That's kind of dope. If I got it for free, but I don't know if I'd charge that. Remember when the Spotify car thing went out and I came on this podcast and we spoke about them open sourcing it? And how great of a community that has turned into? I hope they open sourced the Humane Pin. Probably not. But that would be so sick. That's what the subreddit is asking to open source it so people can tinker with it. I just, I think there's way more complicated parts in this. I mean, we did get to see the inside of it, and that thing is complicated. I don't think they can open source it because all the patents got sold to HP.

11:45Yeah, that would probably be my thought on why they're not going to let a lot happen to this. Well, in six years, just like Pebble, we'll go back and ask HP to open source all this. So hold on to it. Yeah, I guess. Because you never know. Hold on to your brick that might catch on fire. I have a hot take. What? We're going to turn, we're going to think back on this the way that people think about google glass no no we're not that's why i said it was hot that's why i said it was spicy that's really hot eventually this is the future right do you mean form factor wise no i mean just an ai assistant thing that you wear they're not if you want to go super broad and say a standalone ai device was ahead of its time sure that is where i'm going but that's about as generous as you can be yeah i think i think we'll all look back at the humane pin as being like oh that wasn't ready why did they ship that that was bad just like we looked at it while it was out and google glass had some real pie some some google glass was fire as heck it could come out today and be looked at kind of the same as i would still like google glass currently yeah because you're a glasshole i was speaking of glass uh do you know what sand is made of well glass is made of sand i got it backwards yeah fire segue though almost nailed that sand is actually the remnants of ancient window factories that they used to only put on the beach so for dinosaurs yeah for dinosaurs but when you made a window you needed to test it so like okay we should look at the beach because it's really pretty yeah anyway yeah well speaking of sand since we're on the topic Rivian made an announcement this week.

13:26You remember last week on the podcast we saw a bunch of pictures of sand dunes from Rivian and they were teasing something to be announced on the 19th. We're recording this on the 19th and we know what it was. Let's just revisit what we thought might be coming. They're probably going to announce a sand colored Rivian. A khaki Rivian would be pretty sweet. I'd be into that. I want it to be R2D. I want it to be the maverick Rivian. We should place bets but there's just no way. sand color i'm going with either special event or sand mode so you're saying sand mode david you're saying sand color yeah andrew what are you saying uh rivian uh what is it called rivian adventure network yeah so uh feels good david was right it is a he's close you're close you're the closest it's a new trim package for the rivian r1t and r1s and it's a limited edition trim but It's called the California Dune Edition.

14:23It is, in fact, sand-colored. So you'll get the paint. You'll get the point for that. There's a couple other things as well. From what I can see from these pictures, there are new 20-inch all-terrain wheels. It'll come with a spare tire, a reinforced underbody shield, a couple other sand-colored things. Available accessories. One of them is Max Trax recovery boards, which are those boards where you're stuck in deep snow or sand. Some of these you can already get. it'll just come with these accessories like the dark i've thought about getting the dark cross bars for forever because mine came with light cross bars and i was like oh i want the black ones but i haven't bought them come with them i just saw it just had new range of accessories so i wasn't 100 sure if that oh well the theme with it or just like that's a good question but i i would believe it comes with these because they've existed already okay uh the revised power tonneau cover they've had to re sort of engineer that over time and i also have had mine replaced so all of these things will be included, I believe.

15:20And then there's no release date yet, but it seems like we'll get to see one at South by Southwest in March. Is anybody going to go to that? I don't know. South by Southwest? I heard that Waveform might be doing a live episode there, though. Oh, I saw that, too. Oh, I would go to that. Oh. Do you want to go? We can all go together. We can just all go together. Is this the invite right now? Yeah. I thought I'd get it on Partyful, but... No, we'll... No, we started... We used Apple Invites. Oh, that's... Okay, bet. So how about we all go to South by Southwest? We'll do a live waveform show while we're there.

15:55Sounds good. And we'll go check out the sand-colored Rivian. I'm just going to throw... Let's try Saturday, 11 a.m., March 8th. 10 a.m.? Does that work for you all? I thought it was 10 a.m. I'm down, but only if it's at the Vox Media Showcase. Oh. I could do that. Game? I think we can find a way to get there. All right, sweet. Should we invite anyone else or no? How about the audience? Yeah. No, they should come. true they should come okay yeah so so y 'all so if you're watching this you're invited to uh yeah see you there bingo sick that was so good that was the most natural transition you've ever use your ai assistant to distill what we just said guys please come yeah we are gonna it's our first live waveform event yeah it's gonna be on the vox stage it's gonna be i think the first we're the first program on a block stage.

16:45It's Saturday, March 8th at 11 a.m. We will be there. We will be recording it and releasing it as a bonus pod episode. It won't be broadcast live, but it will be live there. And we're still trying to figure some ways out to involve the audience as much as possible because we've never had that chance. Maybe comment section. Yes, please. Let us know if you have cool ideas for what we should do at South by Southwest as we record live with an audience next to us who couldn't interact with the podcast. I have a question for you guys. You know in school when there was like a group project and the teacher would be like, okay, who wants to go first?

17:20Did you guys always volunteer to go first or were you hoping to go last? I always went first. I always went first too. I was always hoping to go last. You were hoping to go last? Interesting. Ellis is the tiebreaker. Ellis. Wait, the question is. Everyone in the class has a little poster board. We're all going to do a presentation. Who wants to go first? You? Oh, how good is my presentation? Not good at all. That's a great question. Very mid. first. Yeah. Can I ask why? Actually, first you get forgotten about by the time the worst ones come along. Okay. Also, you get to set the tone. Yeah, exactly.

17:53If it's bad, there's not a good one before you to make you look bad. Exactly. But it's possible that you do the bad first one and then the second one is way better. Yeah, but everyone will forget. Exactly. Don't remember the new one, they'll forget the bad one. My theory was always it's a presentation, so it'll probably take longer than that period. So if I pray for last, I might be able to fix all the things I didn't actually do and then go the next day. That did happen before to me. I've done that, yeah. Yeah. Good call. Yeah. Also just getting it over with is nice. We are going first at South By, so.

18:27Okay. So, yeah, we'll have to bring the heat. Set the tone. We're setting the tone. Make it awesome. Set the tone. And you guys should bring the heat too. It'll be fun. And if you're sitting in the first three rows, you will get wet. You wear a poncho? yeah it's like sea world we're setting the bar as high as we can as high as we can expect fireworks you know shamu will be there can i just say this rivian looks sick wait yeah i did want to go back to it it looks really wait it's a good we didn't say how good the color was this is like my favorite trend in vehicle colors they've been doing lately sand in general like khaki-ish kind of the i don't want to call it dull because it's very clearly still like muted it's like right up rivian's alley like with the other colors they've done cross the Subaru cross check was doing it for a little bit and with the like black uh wheel wells the accents on it so I think this looks really good I hope they do this color on the R2 um yeah so I guess we this is limited I don't know how limited yet yeah but I think that would be cool as well and then R3X everyone loves the R3 but it's so far away we're just like waiting I want it so bad oh my god that's what I'm waiting for i i think we universally all really like the r3 we're just waiting the r3 is one of those cars that like you aspire to drive and i feel like the r1 and the r2 are the cars that you actually end up driving yeah well so allegedly r3 is going to be cheaper though yeah so it should have reasonable accessibility i remember when they announced it it was like the r1 and r1s were out and they announced the r2 and everyone goes oh yes this is nice this is nice it's smaller this is more attainable and then they go by the way one more thing r3 and everyone went forget the r2 yeah sick i want that so yeah it'll be it'll be someday and it looks more like a subaru what did you did you say this is my roadster is that what you said earlier yeah this is the r3x is my road r3x is our roadster but that means it'll never come out yeah it's not out yet it's years away years away well speaking of things that are uh coming out we should talk about the iphone sc but before we get to that we should take a quick break which means we got time for a trivia question also the roadster is light years away now because it got shot into space well that's the first gen roadster but then the new roadster got announced and that was what year do you think that was eight years ago 2017 yeah eight years ago it was like right when i started i still remember that barely graduated from college came out got announced right 2017 I think it was 2017 doesn't Tesla are you like three of those things by now people that's a common misconception they only owe me one and a half allegedly allegedly that text message when you decided not to go to the semi event and then I was at home and I just like got this message of Marquez being like turn the event on and I was like why and then there's road surges on the stage but It all worked out because you went to the iRobot event.

21:26The one that everything is for sure coming out. Yeah. Yeah. Anyway, trivia, guys. The cyber taxi is sand colored, I just realized. Well, it's yellow. I wish. It's Mountain Dew colored. It's gold. It's gold colored. Mountain Dew? Mountain Dew. It's not green. What? Mountain Dew's green. Mountain Dew's. Trivia, dude. all right it took every fiber of my being to not ask you guys a dune question today because i do i knew it no one would get it right um so instead we're doing truck question oh no big big truck day uh so talked about the rivian one of the things that i saw mentioned in this rivian press release is they're redoing the way the electric tonneau cover works um so i figured i'd make you guys search the inside of your brains for the origin of the word tonneau it's an english word technically but we're borrowing it from french and we're borrowing it for the french word for what and i have four choices the first one is barrel the second one is tunnel c is mattress and i don't know why i switched from numbers to letters there but we're just rolling with it barrel tunnel mattress or ton like the unit of measurement tonneau i hate that one feels very obvious which one yeah to me they all feel kind of obvious don't say it mattress yeah because it's a truck bed oh well we'll think about it we don't i don't think any of us know the answer but we're gonna we're gonna make a guess later answers will be at the end like usual we'll be

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25:31All right, welcome back. We've got some exciting, thrilling new breaking news this week. The most innovative and unique and exciting. I can't even do this. There's a new iPhone. It's the 16e. So it's actually not the SE anymore. Yeah. Big change. 16e. I think that makes sense. Didn't SE stand for special edition at one point? Yeah. But then it was just a budget iPhone, so now it's just the 16e. Cool. This completes the iPhone 16 family, as Tim Cook put it. It is about what we expected. I mean, we saw some of the leaks, and now we have the official specs and everything that's new. Here is a quick overview before I get reactions from everyone.

26:10It is, in fact, the newest chip, the A18. It does have enough RAM to run Apple Intelligence. Great, that's baseline stuff. It has a 6.1-inch screen. It's an OLED. It has a notch with Face ID, so the home button is gone. It's just Face ID, no Touch ID. it does have black or white matte colors it is uh it does have an action button no camera control 48 megapixel single camera on the back and one less gpu core than the standard iphone 16 so it is the same a18 same neural engine but one less gpu core for the budget phone no mag safe okay so it does have wireless charging up to seven and a half watts but no mag safe magnets and the phone has apple's first in-house designed cellular modem that they're calling the c1 which apparently has been in development for a really long time it's supposed to be super efficient i would love to test this it's they're touting a 26 hour video playback battery life which is on par with the latest generations of iPhones and it's$599 for 128 gigs starts at$599 yucky so initial thoughts on this uh I think a lot of people including myself immediately reacted to the price whoa $599 that's a big jump from the last two I don't know if you remember the last two iPhones were the last two SE iPhones were$399 and$429 yeah so this goes beyond$499 all the way up to$599 starting and it does obviously improve a lot of things from the last cheap se it's not lightning anymore it's usbc it's a you know face id it's an oled there's all these things that are updated but it is still i mean you could frame it as this is still 599 for a 60 hertz uh like base iphone that has a single camera and doesn't do anything special like why is it 599 tariffs of course are going to come into play here this is the first i guess new iphone where we have to consider that um true yeah i'm curious what the biggest surprises were to me honestly magsafe missing seems like the biggest miss yeah i think a lot of people associate the iphone with having magsafe and i guess that's pretty classic apple to go yeah not the cheap one everyone else gets it not the cheap one is wild but yeah like the magsafe thing uh it still has wireless charging you just can't line up magnets but it's also 7.5 watts instead of 15 because no magsafe every iphone says the iPhone 12 has had MagSafe.

28:41Except the SE. Yeah. Yeah. So the SE still doesn't have it. Ellis' MagSafe. MagSafe. MagSafe Mini. 12 Mini even. Yeah, MagSafe, but not on the SE. So that is, I think, probably the biggest miss. That's wild. I think the biggest X factor, question mark, is clearly the C1 chip. We don't know if that's going to be some incredible improvement. They'd been using Qualcomm modems in the past for context. Is this going to be some huge battery life improvement that we see continue on future iPhones? Are they going to make a bigger deal about this in future iPhone keynotes? Is there some signal improvement that I should expect?

29:16Like what, we'd have to test it. I don't know what to expect from the C1. The C1 is like a lot of the 5G modem, but it does not include millimeter wave. So not that really anyone was using millimeter wave that frequently, but you can't use millimeter wave. Which the question then becomes, do they use millimeter wave for like precision finding with the AirTags? Or is that something else? I actually don't think that's through the cellular modem, though. It's not through the cellular modem. So it might not matter. Okay. But they might start using the C1 to do that where they weren't before. That's the thing.

29:50I don't know. I have to test and figure out what things work better, what things are more efficient. TBD. So that's the X factor. The things that we know are going to be good are it's the cheap iPhone with the newest chip, the A18. It's going to be probably the most powerful on paper, $599 phone is probably going to be a solid camera for a$599 phone. It usually is. The cheap in there is relative and so much more relative now because it's just so much harder calling this the cheap iPhone at$600, especially when the iPhone 16 is at$799, $200 more. That's a crazy jump. Just a big jump from where we came from.

30:31Does it make any of you guys scared for Pixel 9a? Like it'll go way up in price. Like that'll take a jump like this? I don't think so. $429 was super reasonable. Right. $429 was way more obviously the budget iPhone one. It's half the price of the base iPhone. And that was cheaper than, oh, it came out a few years ago. It was years ago, though. Yeah. So it is$25 a month financing for two years. That's how most people in the U.S. are going to see this. That's how most people in the U.S. see this. The iPhone 16 base is$33 a month for two years. so it's the difference it's literally the difference of eight dollars um and for that you are now missing the dynamic island magsafe ultra wide ultra wide camera and i think that's it a gpu core telephone a gpu core no telephoto on the base there's no telephone yeah i eight dollars a month so eight dollars a month i guess you could get a cheap streaming service for that price yeah phoebe phoebe or or didoo or something i don't know but this is it's an interesting phone i kind of i'm already starting to form my opinions because at a software level we kind of already know what the iphone is like we're not expecting some new crazy features to come with this we know what apple intelligence is already we know what ios 18 is already we know what that looks like on an a18 we know what that looks like on a 6.1 inch oled it's just strip out some of these features is this phone still for you?

32:05I think there's obviously a group, especially people who watch Waveform and who are really into tech. There's a group of people who are going, are you, you're telling me$600 for a phone with a 60 hertz display in 2025? Is that a joke? Are you making fun of us? Of course that's a terrible deal. And people like that, this phone's not for you. But there's a whole separate group of people who are like, what's the cheapest, smallest iPhone I can get that's brand new that's gonna have five, six, seven years of software support? Give me that one. this is the phone for you even if it's not four hundred dollars it's six hundred dollars this time but this is still the correct answer to that question so whether or not this is the phone for you kind of depends on who you are and yeah we just now know what the phone is i'm curious because the iphone se's traditionally have not sold that well so i'm wondering if making a more expensive phone is making them more likely to sell well i don't i mean it probably shouldn't but i I have a question that kind of can piggyback on that.

33:03Yeah. Do you think part of the reason it doesn't sell well is because of the inconsistency of when it releases? Because we don't get them every year. I think it's because of carrier plans. Okay. I think it's because people don't care about the difference between a few bucks a month, and they just get the better one. Yeah. The Pro Max for the past year or two has been the best-selling version, at least in the US. That says a lot. The reason I ask that is because, first of all, I think iPhone 16e is the better naming scheme, even if we've gotten used to SE. I agree with you. And that's what we did.

33:35My question about that is, if we've now introduced this into the same number of the current lineup of phones, is this an every year release now? That's a great question. If that was true, and they were also releasing an Air for the 17, they would have a lot of models. I, even in the grand scheme of things, it's a lot for the iPhone, but it's still not that much. Like, look at Samsung. like if iPhones next year are 17 17 plus 17 pro 17 pro max 17 air and 17 e yeah that sounds like a lot but then you look over at Samsung and they're like we have a phone at every price from $90 to$1 ,700 at increments of 10 and they all have different names they're a series they're z series they're galaxy s series so I could see it the one market that they're not really hitting right now where they could really dominate if they wanted to is the like pay as you go market because that's where samsung like really really tracks the reason that the a the a series samsung phones are so insanely popular is because they're sold at boost mobile as like pay as you go phones yeah they are much cheaper though way cheaper yeah really cheap really cheap like they're they'll go plastic they'll go like yeah 229 i don't think apple wants to really compete in that market because you have to make pretty low quality stuff i have a question for you guys this is something harper asked me and i was stumped should you get this phone or an iphone 15 15 i'll tell you what apple would say and then i'll tell you what i would say regular 15 like a base 15 yeah base 15 not pro regular 15 apple would say you don't get apple intelligence with the base 15 that's what apple you don't get apple intelligence with this one either No, you do.

35:16You do. I thought it's still rolling out. 16e. That's what I'm saying. Two different things. Yeah. 15 is never getting Apple intelligence. 16e has enough RAM. It has Apple intelligence. It has an action button. What I would say is, I get this. How much do you care about the two things that are like meaningfully different to the experience? The ultra wide camera and one extra year of software updates. Like those are the things that are maybe meaningfully different. MagSafe. how much do you care about those things oh i love max oh i know and i think if you do care about those things you you should get the 15 because you can get it for as cheap probably less right now if you bought a share from apple it's 699 versus 599 yeah it's a hundred dollars more for a 15 for a brand new 15 today yeah because i just continued the discontinued the 14 so the cheapest okay so a 15 is 699 but it has and i get to an ultra wide the dynamic island ultra wide max save one less year of software and no apple intelligence which could be a plus um but and it has the action button and uh wait does it no oh no it doesn't wait did they really just announce the action button the 16 oh no sorry that 15 did have the 15 pro had only the pro had it oh is that true let me look it up oh the 15 pro had the action yeah i don't think just the pro yeah okay so so if you want an action button you gotta get the 16e i do like the action button are you a yeah i guess you won't know unless you start using a phone if you actually care about the action button 100 plus yeah apple needs like one of those like what marvel character are you quizzes for the very specifics of which thing you need and that's like like find the perfect person for the iphone 16e that wouldn't rather have an iphone 15 wouldn't rather just go to the iphone 16 regular or buy a used iPhone 15 for way less money.

37:15If you're not paying on the monthly dollar amount. You know who this is for? When I worked at Best Buy Mobile, there were people that would come in with a really old six-year-old phone and just be like, give me the cheapest, newest one. 100%. And that's who it's for. The cheapest, newest one. I could also see this being for the company that wants to buy everyone work phones and$200 cheaper for every single phone and you're buying the e is for enterprise there we go oh no isn't it always for enterprise or education wow i think it's very expensive it's for eggs that's why it's overpriced i thought it was for ellis yeah yes we will we will get our hands on this phone we will test it we will review it stay tuned of course for those thoughts um but yeah iphone 16e that is out another phone that also has a small letter at the end of its name he is not out yet god i'm crushing the segues you really are that's pretty good there's a comment last week that said y 'all are really getting lazy on the segues and you just welcome back brought it back to this welcome back i like the last one that was good nothing phone 3a it's not really unveiled we're getting the classic like dribble of information i think last week nothing said it'll have a qualcomm chip and that was it cool um this week on our youtube channel they did a very very objective uh smartphone camera comparison so they didn't show the design of the phone but they showed that they were taking photos alongside a 16 pro an iphone 16 pro max in a couple random different scenarios compared them back to back and then concluded that they were very impressed with their own product marquez was it was it deceptive at all look if you're nothing you're incentivized to make your device look as good as possible you don't make that video if you don't think it'll work well so if there are instances where you can give the nothing phone an edge, you'll do it.

39:06I think one instance was the video stabilization section where they compared the ultra-wide of the iPhone to the regular camera on the nothing phone 3A. The quality is so much worse on the ultra-wide camera. It's a fact. It's pretty bad. So look, I look forward to the phone 3A coming out. I have no doubt that they're trying to hype that it'll be a better camera because the spec by itself convinces no one. It's an interesting YouTube video. it's also an interesting case study in a company reviewing its own products i don't know how people feel about that me personally i want to believe that they can do an objective job but like they're not it just doesn't work like i can't watch that video and then have them at the end go i'm very impressed by our product well yeah yeah obviously yeah um but if you're super curious about this phone coming up there's a glimpse at some stuff that it'll be capable of yeah and that's the nothing phone 3a can i just say i love this rollout that they're doing because the tease of i don't think they're trying to be objective i think this is them being like instead of sending it to influencers let's just do our own videos we'll influence ourselves i think that's essentially what the like mood board is for their youtube channel yeah i think they went wow people really seem to like the trustworthy voices in this sort of casual style where we talk about phones so how about we just do that for our own phones and we have unlimited exclusive access to everything we make and you don't even have to pretend to be ethical because you are the company yeah i think that is like important is we know they're not going to be objective because it physically says it's from nothing so we know they're the ones doing it and i give them credit they're they're good at knowing their audience and being kind of it's more personal seeing them doing stuff like this and i went into it like cool they're doing a great job and then when i saw the comments were all saying like that's definitely the ultra wide camera they did the video on and they didn't it's not only that they didn't mention that it's that right before it they said we're recording both of these in like 4k 30 just so you know the iphone can go higher frame rate but we're trying to make it fair so like they gave the iphone credit while also like by that giving credit makes it feel more trustworthy to then not mention the biggest issue that's right yeah i want i feel like i want to give them credit because they are doing something unique you don't see this type of stuff from samsung yeah imagine if samsung did this yeah it would feel crazy so it is very fun and startupy and competitive and interesting and we pay attention to it but uh i don't think we should be going there for purely objective information so we like we joke around about nothing and carl pay a lot, you know, but I do think if Samsung attempted to do this, it would be the most cringe thing.

41:58And Samsung, we love you, but don't do this. Like, it would be, it would be, oh my god, it would make it would make all the hairs on your arms stand up. It'd just be like, oh. It kind of gives the old moment YouTube channel vibes. If you remember that moment is this like camera camera accessories company that used to review their own lenses and stuff although they didn't they didn't really say they were reviews they would be like showcase what it was capable of yeah yeah which felt more ethical than this yeah i think it's when you bring in a competitor's product and compare it directly to it you're like now i don't know if i can listen to anything definitely don't know i don't think i can listen to anything you're saying yeah they're very good at doing the like compliment sandwich of of like let's say one nice thing about our competitor which therefore makes it feel closer.

42:52And then for the next 20 minutes, talk about everything. One of their most popular videos was Carl Pay reviewing the new iPhone, which they did exactly that. He's like, actually, their engineering is very good on this. Like, I'm very impressed. And then 20 minutes of good things about the nothing phone. I remember when Zuck reviewed the Vision Pro and he just was like, I used the Vision Pro and then I used our MetaQuest Pro. And I was just shocked at how much better our product was. Wait, do you remember the best part of that video? It was filmed on a MetaQuest 3, and he turns around and there's the guy just standing like this.