These App Features Are Long Overdue!

0:28Support for this show comes from SC Johnson. and clean up later. Just breathe and shout with Shout Triple Acting Spray. Learn more at ShoutItOut.com.

0:41Does it ever feel like you're a marketing professional just speaking into the void? But with LinkedIn ads, you can know you're reaching the right decision makers, a network of 130 million of them, in fact. You can even target buyers by job title, industry, company, seniority, skills, and did I say job title? See how you can avoid the void and reach the right buyers with LinkedIn ads. Spend$250 on your first campaign and get a free$250 credit for the next one. Get started at linkedin.com slash campaign. Terms and conditions apply.

1:15All right, what is up, people of the internet? Welcome back to another episode of the Waveform Podcast. We're your hosts. I'm Marquez. I'm Andrew. And I'm David. and Adam and Ellis are here, but they may be replaced by AI soon. So just say hi to them at least one more time. We'll have a story about that. We'll figure out if that's real or not. Hi, Adam. Hi, Adam. Hi, Ellis. Hi, Ellis. Bye. Bye, guys. Bye, Adam. Bye, Ellis. We also have two more wildly overdue tech features. This seems to be a theme, but also the Lucid SUV, a little bit of a quick thoughts on seeing that start to get teased. and then of course we have the shoe launch to talk about sort of just the experience of being on the other side of where i normally am which is embargo happens i publish my review all the other reviews come out and product managers are starting to freak out because of all the reviews this time i am the product manager and all the reviews come out at the same time or at least all the people's thoughts on the thing that i made and it's just a very different feeling so we'll talk about that uh first though we have galaxy s24 rumors um this one is actually interesting because it's whenever we talk about batteries it's always incremental i've said this a thousand times but what was a good battery life in a phone uh 10 years ago like oh all day would be pretty nice now what's a good battery life in a phone in 2023 all day would be nice so but the phones do so much more that it's like i think we forget or we don't really appreciate how much better batteries have gotten where now we have literally 5 000 milliamp hour batteries in pocket sized phones and that was unheard of a long time ago uh so this new rumor is galaxy s24 may use stacked a new stacked battery technology that's borrowed from evs um which may give us maybe a 10 improvement in battery density which again is just incremental 10 is 10 but again going from 5 ,500 to 6 ,000 million hours is more battery for us.

3:16So I'll take it. So that's kind of cool to see. It's at the point where batteries are big enough that a 10 % on number-wise, like going from 5 ,000 to 5 ,500 is legitimately something. That's pretty decent. Yeah, like tech nerds online will be like, 5 ,500 is way better than 5 ,000. That's a good number, Joe. Smartwatches often have a 170 million power battery. Yeah, so 10 % of that's going to feel like, look like nothing but like yeah we're at the point now we're 10 this is solid chunk and then phone screens and processors are getting more efficient so you add 10 more battery yeah all of that with more efficient components and maybe you'll get all day plus a half day that is kind of nice some phones are capable of that it's kind of just like we smartphones are so capable that i am much more appreciate the efficiency gains than the peak power gains because like a phone can do everything that I want it to.

4:11And in those crazy extreme scenarios of like maxing out frame rates in certain games, people love the benchmarks and like, oh, let me see three more, five more FPS. Cool. But I want to see like Snapdragon 8 Gen 2 having better standby time, being able to throttle down faster when it knows it can. LTPO display is going all the way down to one hertz. Like I want my phone to last, even though it's super powerful. So yeah, give me more battery. That sounds great. Yeah, and just clarify, this is different than like the OnePlus plus two separate batteries that are like just to increase charging. This is actually the way the battery cells are stacked inside of the battery.

4:45So you're getting 10 % more battery out of the same size. I do wonder though, do we think that necessarily means going the 10 % more or leaving more room for components or smaller sizes of phones, bigger batteries and bigger phones and smaller batteries? Well, it's supposed to potentially come out in the S24 Ultra first, which I doubt they will make smaller. Did it? More battery. it said that right or a bigger camera module yeah who doesn't need five more macro cameras i mean the s24 ultra i could see them going with a 1.0 type sensor finally so if that's the case then they are going to need more room for that anyway yeah i for some reason as much as i would like the 10 more battery capacity i feel like we're just going to get same battery capacity something else in it yeah that's often what they do when they come up with these new improvements they're like we're not making it better but yeah we use that extra room to put in a better haptic motor and more cooling and a little bit extra something something else yeah bigger cameras more decks yeah it is funny in product decisions so now i'm thinking like a product manager because we just did this whole uh this whole shoe thing every product is just a a culmination of trade-offs basically so you can decide to just use that improved technology to have more battery in your phone but also batteries are these really complex things that require insulation and cooling and you also have to think about charging speed and if they charge faster then they take up more space because of the cooling required to charge faster and so do you use that improved density to have the same size battery but that charges faster and takes up a little more space or if If you're Samsung and you're like 45 watts is okay, we don't really feel like chasing the 100, 200 watts of Xiaomi or whatever.

6:33We'll keep it 45 watts, but we'll use extra density for more capacity instead. There's a ton of choices you can make. And at the end of the day, we'll get the phone and we'll review the choices they made. But yeah, I think I'll take 10 % more battery. I just want capacity. I just want phones to last longer. I agree with you. Like you said, our phones still do so many things. They're already fast enough. They're already doing all this stuff. Just make it last longer. I mean, and take this technology and then also like we've talked about being okay with phones being a little thicker to go up to the camera bump, please.

7:05So now add that extra battery plus being able to jam more battery into it. Yeah. We could be looking at six, 7 ,000 milliamp hour batteries. Like the, uh, the Xiaomi 13 ultra. I was going to bring up that design. Yeah. If can, do you have it with you? I don't. Should I grab it? Grab it. Okay. I'll be right back. I have not seen it yet. Yeah. Let me show you. One eternity later. Whoa. Whoa. I got it. Ellis thought you actually fell. Here's the phone. Okay, the Xiaomi 13 Ultra has this shape. You're going to talk about it. It's kind of like two levels of thickness. Exactly. So for the audio listeners, it's not just like a flat back on the back.

7:41You know how the Galaxy S21 had that sort of like smooth granular lift to get up to the camera bump? Yeah. This does sort of the same thing, but then there's also the camera bump. It's huge. But the reason is because it has a 1.0 type sensor, so they need to have a bigger image circle to project onto the sensor. And so you've got this, like, lip that's on top of the actual back of the phone. It's the entire top half of the phone. Yeah. So my thing is, like, if you're going to do stacked batteries, then you don't even have to do this lip. You can just make it slightly thicker. Yeah. Which, I mean, I think it's cool how it looks, but if they're just, like, they can make the phone thicker.

8:19People are not going to be. It is interesting. Like, I do think they could just keep that the whole way out. my guess is their their reasoning for this is underneath that lip it's thinner which is mostly where your fingers are so it still feels like a thinner phone although that still looks like a thick phone it's not thick so here's here's a sort of a thought like remember when we had that era of like phones getting thinner and thinner and thinner yeah and that moto z came out oh my gosh it was like four minutes it was some ridiculously thin phone and there was a little bit of magic to them going on stage and being like look at how razor thin this gadget is we're clearly trending towards like these impossibly thin devices and there's a little bit of magic to like how impressive that was but like what's the use but there is no use yeah it's just aesthetic and i think that we kind of realized that there is a point of diminishing return interest in how thin a phone can be and we got to it it's like if it fits in my hand and it's not weirdly weighted and top heavy it's thin enough yeah i'm not like going around waving around my phone like look how thin it is so it's fine i do feel like the asus rg phones are a little thick for most people yeah but they do have 6 ,000 million power batteries and I mean they probably only feel thick because regular phones are thinner so if we start getting people more used to slightly thicker and thicker phones like if Apple ever actually released that iPhone for 15 ultra which is not going to happen but if they did and they made it thicker because I had better battery and more rugged and whatever I feel like people would start to adapt to phones being thicker in general I mean I even think some of the last couple generations of iPhones feel a bit thicker just because of the squared off edges so But people are clearly okay with that.

9:51Imagine now Apple goes back to having curved edges, but they're the same radius of the squared-off edges now, but then the back is just a little bigger, and it has a bigger battery. It would feel exactly the same. It would chamfer it a little bit. You're literally going to have to do that if you keep making bigger sensors anyway. It's going to be a thing where you're going to have to either have a bump or you could just add more battery capacity. So at this point, just add the battery capacity. This phone has, this 13 Ultra has a 5 ,000 mAh battery. it's great it's a really good phone and a really good display and really good cameras and all that it's all fits in the phone but yeah stacked it you could be 6 000 they could have probably fit like 5 500 the more you look at it the more interesting it is there's so many extra lines going on here yeah like even all the way down to the non-stacked edge the thinner part it's still get some b-roll in there for those of you we're like what are you talking about yeah audio listeners it's a pretty aesthetically good looking phone i like it a lot it's very different it is literally top heavy when you hold the 12 ultra was also really pretty so i'm glad that they kept up with that well the 12 ultra was a unique looking phone i wouldn't say pretty it was pretty brutalist wasn't it am i picturing the same phone i think you're thinking 12s ultra holy moly this gets too much light oh the 12s ultra i'm thinking of the 11 you're thinking of the 11 ultra that one yeah the 11 ultra was the square yeah shelf on the back of the yeah that one that was a situation call that pretty okay the 12 ultra yeah it's better looking i like how 3.2 x is the second lens it's not just 3x it's 3.2 very specific yeah okay we're a little off track but uh wow this gets so much light that it's actually overexposed that does not happen very often on phones yeah crazy i mean we're in a very well-lit podcast studio so yeah i'm gonna steal this after we review it just so you know okay be careful all right so yeah i'm hoping s24 ultra gets a battery bump the stack battery tech seems like pretty cool also the fact that it comes from evs like evs the number one thing we're trying to do with those is get better range more capacity that's where the development and the front lines of like battery chemistry yeah is happening a lot so we love to see it yeah this is used in the uh audi e-tron q8 is it i think it's out starting at 74k oh i've seen that so that's a 285 mile range so that's not great it's not great that doesn't necessarily mean that they're good at converting battery to range i could rant for a long time it does have 114 kilowatt hour battery though which i think is i'm not good at battery hours like these that's a fairly large battery that's fairly large there's like three main factors when it comes to like determining how good your range will be one is literally how big of a battery cell can you fit in like how much density can you fit which the answer is 114 for this one two is how well can you convert that energy to driving power you know drivetrain efficiency electric drivetrans are pretty efficient but it's still variable and three is uh how aerodynamically efficient and just space efficient can your car be so if you build a new ev from the ground up you can generally fit a larger battery and and go further on a charge where if you just put a battery into a car that's built to be a gas car you won't be able to fit as much battery in there yeah so all these things combine i'm sure audi's somewhere in the middle on that spectrum but yeah we see uh we see a lot of that i'll i'll save that rant for another day yeah but yeah we we also have a little bit of ai podcast editing yeah i think i showed you guys both saw me post this on slack yeah the other day right the ai podcast editing tool i was probably in iceland it was last night i was probably asleep it was probably your birthday wow i forgot to mention that everyone wish david a happy birthday I'm basically dust now.

13:35That makes me feel terrible. But so it's like, I'll explain it to David and the listeners, because Adam and Ellis definitely both saw this. We are very aware. There's this new tool called Autopod, which is an Adobe Premiere plugin. And it can essentially. That name is threatening. It's pretty. It's very threatening. and it's very accurate because you can take your Adobe timeline, sync each separate camera for like a podcast with audio and once it's synced, you open up the plugin, label each voice and then it'll essentially go through the entire timeline and cut to whichever camera is currently talking.

14:15I'm honestly surprised that wasn't already a thing because that doesn't seem like that's that advanced of a new AI feature. It strikes me as something that could get built into Premiere tomorrow if they started working on it. Yeah. And so it can, Change the camera cuts and then not only do that, if it senses more than one person talking and you have a wide angle, it'll switch to the wide and just auto cut the whole thing. So even if it's not perfect, like losing that and just getting to run it all, watch it, make small adjustments here and there. Yeah, that seems pretty wild. We should definitely try it.

14:47I do wonder if it actually saves time based on Adobe exporting times afterwards. Are you actually getting any faster because you're waiting 10 times longer for an Adobe export? but I mean if it makes Adam do is like be able to do his job that much faster and we can just make more stuff it'll be way faster because I'll be unemployed so we make all these jokes but that's obviously not going yeah Adam it's called fun employed we already did a human skill versus AI thing remember yes Tim go up against Dolly and that was early Dolly and early Dolly yeah speaking of we we are going to be doing something like that soon with a different ai plugin ellis is currently working on a video right now right yeah should we spoil that or just don't spoil too much here's what i'll say is the initial draft of the video was going to be ellis versus ai as far as like audio restoration and cleanup and stuff and i got started writing it i started playing with the tools and uh i've i've already uh lost um we've we've put out three videos now that i did with ai and and no one even said anything or noticed so uh so i don't know if the competition we're still doing the video the video is like chugging along the script's almost done yeah um but it's not going to be the i'm not going to go head to head like tim did it's really interesting it's it's also because the how perceivable the result is is very different based on the medium yeah like tim is creating an entire new image from scratch and it's very visual and you get to look at this thing that dolly made and that tim made where if we're just tweaking or editing the way something sounds to a lot of people that's more subtle and so it could pass more yeah and i and i could probably point out and be like oh did you hear that see that that's the ai but i think i mean it's it's proven you know we get tens of thousands of comments on every video and no one was like, this sounds different.

16:50Yeah, I mean, that is a good test. I think that's kind of what we did. Mariah probably edited like three main channel videos before, because we don't announce new hires for three months. I think she had three full videos on the channel and not a single person noticed an editing difference. And that is like the perfect test to be like, wow, this worked really well. I do want to say, Adobe, if you're listening, I'm looking dead into the camera. If you're listening, give me access to Adobe Podcast. I've signed up for the wait list on every email I have. I'm out of emails. Just give me it. Just make more emails.

17:23We need to try it. We definitely need to try it. Yeah, I'm trying to make this video. Dog. Well, between Autopod and this audio editing stuff, if you are a white male in your 30s and you're sad that you don't have a podcast like all your friends do, don't worry, man. It's going to get really easy real soon. I just saw a really great tweet. I want to find it. Because we keep talking about how AI tools are like borderline replacing humans. And then here's this video that I believe was created entirely from AI. It's a pizza commercial. Oh no. And it's written by AI, voiced by AI and video by AI. Is the text by AI?

18:04Everything. The text, the whole video is by AI. As far as I can tell, it feels that way anyway. And the caption is, AI is now indistinguishable from reality. It's hard to believe, but this ad was AI generated. it's not real the future is here i'm gonna play it for you guys oh god it already looks like the will smith eating spaghetti yeah the guy's eyes are just dead are you ready for best pizza of life bring friends down to pepperoni hug spot our chefs make pizza with heart and special touch that guy's arm was on fire pepperoni vegetable and more secret things need delivery pizzas come fast. Knock, knock.

18:40Who's there? Pizza magic. Eat pepperoni hug spot pizza. Your tummy say thank you. Your mouth say mmm. It's a Pizza Hut building. It's the Pizza Hut font. It's like family but with more cheese. I do like that as a tagline. Are you ready for Betts Pizza of Life? It's pretty hilarious. Wait, what was the name of it? Pepperoni hug spot? Yes. That's a band name right there. That's a jam band in Brooklyn. Pepperoni hot spot. I would totally do that. We'll put this one in the show notes. But the idea is, yeah, the AI tools aren't like full on replacing people at what people do. But as far as helping people do what people do, they're really good.

19:23Yeah, ultimately, we make the joke about like taking over Adam and Ellis' job, but it ultimately just makes it way easier and then there's more stuff we can do with the free time. Yeah, I could just tell jokes. Like, what did one dinner plate say to the other dinner plate? What? What? dinner is on me that's pretty good can i ask you guys an ai question i'm just out of curiosity so i've been using chat gpt for a lot of researchy assistanty sort of business i've been running into this problem lately where i ask it a question and it responds very confidently like yep welcome the answer and then i say hey can you send me your sources for that nope well it'll send me links and they're all broken oh like all of them so they're generated links i yeah i'm i and yeah it's not like i can never even find the correct link like it's almost like it's making up urls that's possible yes like you click the link and it goes i get 404 on the website and then if you put the keywords in the url in the verges search box nothing yeah there's nothing on way are you using chat gbt indeed yeah if you were using bing it would cite sources because chatGBT does not have the ability to cite sources.

20:35Because when I use, I guess I should use Bing then. Because when I tried it with Bard, Bard was just like, I'm not giving you sources. It was just like, no. I've only gotten Bard to give me a source once. Yeah, very few times has Bard given me, and that's when it chooses to give me a source. I thought their whole thing was to post sources. Bing is. Bing is. Every single time you do a Bing search, it gives you three plus sources. Wait, Bard does not have that? No. It always offers to Google search whatever your query was and rate positively or negatively the response you got. But it very rarely actually decides to sometimes give you a source or two.

21:12Yeah, randomly. I've gotten it once. Well, guys, I'm downloading Microsoft Edge. It's happening. I know. That happened to me, too. I honestly, you need to be... It sounds like you've got a disease. Yeah, it happened to me, too. It could happen to you. yeah you should be really careful for what you like for information and fact-based things don't trust no i know i was hoping it would it would just sort of like point me in the right direction yeah you know and like scrape the internet for like the one use bing use bing well do i need to have edge yeah right now yeah for the chat feature yeah yeah yeah it happened to me too it'll happen to you do you know where your kids are they're on microsoft edge oh god jimmy that's too much toolbars okay speaking of things that happened way too late uh this is kind of a theme no this is remember last week we had what would you phrase it as it was it was the most overdue tech feature yes ever And it was print screen being the snippet tool.

22:24Yeah, short-knit tool. I love that you printed out your mom's text. I did it. Mariah printed it out for me. That's so funny. This year, this week, we have an even more overdue text feature. Yes, I think so. Two of them, actually. That are legitimately a decade after they should have happened. I'm not exaggerating. When I say a decade, I mean actually 10 years after they should have happened. Yeah. The first one. At least. The first one. Google Authenticator adding sync. Now, just for those of you who don't know, who aren't aware of how bad, good but bad Google Authenticator is, lots of waves of please use an Authenticator app have happened over the internet's history where you realize, oh, SMS two-factor is better than not two-factor, but really easily sort of hackable, socially engineered.

23:13You can kind of get through that. And so we recommend you use an Authenticator app. And for years, I've used Google Authenticator. And the problem with Google Authenticator is you can only sign into your Google Authenticator app with your Google account on one phone at a time. The worst possible thing ever for tech reviewers. Not bad for regular people, but if you're a tech reviewer who uses maybe two phones during the course of the year and you accidentally stop using one phone and you can't log into your account, it's a pretty big deal. It's also terrible for regular people because when you upgrade your phone, if you forget to deauthenticate it.

23:52Or if you break your phone. Or if you break your phone. Or lose your phone. I've heard of a lot of people who lost their phone or broke their phone and it was just like, welp. Yeah. GG. You just lost every account that you had that was supposed to be authenticated through Google Authenticator. Hi, it me. That happened. Adam no longer ever has access to Uber ever again. Yeah. so they I think I genuinely believe that there's like uh someone who runs some department at Google who just forgot that they had an authenticator app and they just went oh yeah we should we have an authentic or they like they sent the feature code in for review and just like forgot to review it and found it on their like old their old desktop folder on their computer like I was supposed to push this 10 years ago like open up an old laptop like oh yeah I had a feature thing I was going to work on.

24:39And now Google Authenticator has added sync. So you can sign into Google Authenticator from your Google account on more than one device at the same time. And I just want to know, not just 10 years. Google Authenticator was created September 20th, 2010. 13 years. That's a long time. You know when Android was made? 2008? Not very close. 2008, 2009? So this is legitimately one of the most overdue features ever i actually switched to authy because i got so tired of like not having the ability to just open whatever phone and log in uh and so google you're just a little too late just a little too late to have me keep using it but you're probably like literally a decade too late for a lot of as a moron who doesn't like change i'm still using it so this will be paid off for me it'll be great it'll be much safer for you yeah you can drop your phone in the toilet and not get logged out of every account you own yeah it's great uh so that's the one google authenticator adding sync The other is WhatsApp, renowned crowd favorite WhatsApp, now supports - Do you use it?

25:47I do use WhatsApp on one phone because I have some contacts that use WhatsApp. It now supports multi-device login. I'm going to scoot over so David could have the whole camera for this one. Again, picture this. Picture this. If you logged into WhatsApp on one phone and then you, let's say, had another phone, you couldn't log in to WhatsApp on that phone without booting yourself out of WhatsApp on the other phone. Yeah. One at a time. You miss. And then also you have to back up all of your chats. Yeah. Or they disappear. Or they disappear. So if you don't back it up to your Google Drive, because it's not even through your WhatsApp account that it gets backed up.

26:28It gets backed up to Google Drive. then you have to download all of your whatsapp messages onto your new device yeah and it was single device only plus like one web browser or something and that didn't work if you were switching ecosystems so if you were going from android to ios i think they just made it start working yeah recently yeah so recently they've been whatsapp's been adding a lot of features that they should have had a long time ago um but i just gotta i just gotta say is the most frustrating thing for me in the universe that WhatsApp has become the de facto messaging app for the planet.

27:03Is it just because it's a bad app? It's many things. It's bad. It's many things. It's really bad. Yeah. Number one. Can I pause you right there? This is going to be the most engaged podcast we've dumping on WhatsApp, making fun of Microsoft Edge. I can read all the comments and we're not even at the first. I'm just like, if you've ever used a separate messaging client like telegram that is like insanely feature rich works on as many devices as possible syncs well syncs well like has a desktop client and a web client the thing i mean specifically for tech reviewers whatsapp was extremely terrible because you would switch phones and you would forget to back up your chats and then you just lose everything we we actually a couple years ago like a bunch of tech reviewers we all had this like thing where we told all the pr people hey we're not using whatsapp anymore because we keep losing all our messages we're on telegram now if you want to contact us go to telegram and it actually worked nice so i have a i have like a lot of people on telegram now so uh join telegram because it's great um but okay so number one was that it's bad right yeah number two it's owned by meta like come on small detail it's it's uh yeah i i so i use obviously a bunch of different phones during the year which is not normal but i have an android phone in my right pocket and iphone in my left pocket and as we know iphone android phones like we go through a lot of them as we review them and we switch our whole life over to them and it would be incredibly annoying to refresh my entire whatsapp history every time i review new android phone so i keep whatsapp on my iphone because at least that phone's in my pocket for a whole year before i test the next iphone yeah yeah but still every new iphone just have to go through this whole process and i didn't back it up i lost my chats every time because i just like get the new phone set it up and it just sign into everything so i sign into whatsapp and it's fresh and then the other one goes, bye, and then it just loses everything.

28:53So these are overdue features. I would say on a scale of the most overdue. Google Authenticator. Google Authenticator is probably at the top of the list. Then, you know, probably a toss-up between Print Screen and WhatsApp. I feel like Print Screen might be longer overdue, but Windows Shift S was there the whole time. I'm just a moron, so maybe the WhatsApp is a more important. i think whatsapp is the more important feature yeah and it's up to four devices so that's at least better better i fully understand that this is a much bigger problem for like tech reviewers who switch phones a lot yes but still um and it's just a it's a it's a numbers thing the amount of people that have everyone else on whatsapp have everyone else on whatsapp and that's just the thing it's just the way it is yeah so anyway get off whatsapp get your family off whatsapp Good luck.

29:47You're not going to. That's okay. It's going to take way more of everything you thought, and you're just going to end up using WhatsApp anyway. I know. Sorry. Yeah. I just use SMS. Just use RCS. And that's where we'll take a break. We'll take a break. We'll do a trivia question. Just use WhatsApp. And we'll be back after that, but let's do some trivia.

30:10Back in person for some trivia. You missed the lights, didn't you? I did. Okay. All right. to make myself even more irrelevant uh chat gpt wrote this question wait that means the answer's not no i fact checked it okay yeah okay um uh let me rephrase that chat gpt wrote this question and then i rewrote it to make it you know in my fun game show personality that's the synergy we need with ai thank you um in 1994 ibm combined the pda and the mobile phone into one device creating what is widely considered to be the first smartphone. On top of having a 4.7-inch touchscreen, it also had email, fax, and pager capabilities.

30:54What was the name of this device? Fax? That threw me off. 1994 is crazy, but fax. No, no, no, 94. 94, yeah. Oh, I thought you said 84. 94 is a long time ago. Yeah. All right, and with that, we're going to break.

31:19Support for Waveform comes from Shopify. A new business brings with it a daunting to-do list, and that's why the right tool can be a total game changer. For millions of businesses, that tool is Shopify. It's the commerce platform behind millions of businesses around the world and 10 % of all East Commerce in the U.S. That includes household names like Mattel and Gymshark, as well as brands that are just getting started. Shopify gives you access to your own design studio with hundreds of ready-to-use templates so you can build a beautiful online store to match your brand's style. Shopify is also packed with helpful AI tools that you can use to jumpstart your content creation.

31:57And you can even feel like you have a whole marketing team behind you with tools that let you create email and social media campaigns. If you're ready to sell, you're ready for Shopify. Turn your big business idea into reality with Shopify on your side. Sign up for your$1 per month trial and start selling today at shopify.com slash waveform. That's shopify.com slash waveform. Shopify.com slash waveform. Support for the show comes from LinkedIn. When you're a small business owner, your business is on your mind 24-7. So when you're hiring, you need a partner that works just as hard as you do. That hiring partner is LinkedIn Jobs.

32:36When you clock out, LinkedIn clocks in. LinkedIn makes it easy for you to post your job for free, share it with your network, and get qualified candidates that you can manage all in one place. LinkedIn's new features can help you write job descriptions and then quickly get your job in front of the right people with deep candidate insights. Either post your job for free or pay to promote. Promoted jobs get three times more qualified applicants. At the end of the day, the most important thing to your small business is the quality of candidates. And with LinkedIn, you can feel confident that you're getting the best.

33:07Based on LinkedIn data, 72 % of SMBs using LinkedIn say that it helps them find high-quality candidates. Find out why more than 2.5 million small businesses use LinkedIn for hiring today. Find your next great hire on LinkedIn. You can post your job for free at linkedin.com slash mkbhd. that's linkedin.com slash mkbhd to post your job for free terms and conditions apply alright we're back let's talk about an EV well it's a bit of a tease of an EV it's the Lucid Gravity SUV we were just talking to Andrew about the stealth wrap that they put on these things when they're like teasing it but they don't want to show you what it looks like yet so they wrap it in like a stealth wrap and the idea is to mask some of the lines and the new things So when we saw the new Tesla facelift, for example, they'd actually wrap up the front and the back.

34:03So you don't see what's new, but you know they're testing something new. This one is just like they're rolling around with testing. It literally says like follow us, Lucid Motors, on Instagram, Facebook, and Twitter. We kind of know that they're working on an SUV. Yeah, so we knew they were working on an SUV. And Lucid came out and said you might start seeing some of their testing because they're on public roads testing it now. And these are some spy shots, whatever you want to call them. Someone caught it on a road. it looks like a very rural road somewhere posted like a whole teaser is maybe this is that then um it it looks very spy shoddy though because they're not great photos and they're kind of tilted but um but yeah the wrap on it is really not hiding any lines and has a big follow us at lucid motors with like a facebook page and a twitter page but uh i first thoughts on this i think it looks really good i think these photos yeah it really looks like a taller lucid air i I mean, the air had an aesthetic already, which was very squat, and now it looks tall, and it looks more natural to be taller like an SUV.

35:04Yeah, and I think if you haven't seen this photo yet, but you know what the lucid air looks like, that's a great way to describe it. But once I saw this, I more want to say that the lucid air looks like a squished version of the lucid gravity, because I think the lucid gravity looks way better. I think lucid's design style fits better in this taller SUV form factor than the smaller. What do you guys think? like we've talked about the lucid air i love it hiato says it's the worst designed car like in the world he absolutely hates it i think it looks good i dig it i think hiato's wrong it's different for sure the air we can make fun of him when he's not in the room with us the air is uh it can grow on you it definitely doesn't look like other evs i don't love the two-tone and some of their colorways are pretty buick you know like beige old school i think of the like sebring because with the like soft top convertible yeah i think they're trying to be more like my back two-tone and like iconic in their own way but ev so you know it's unique obviously i agree i think this this taller version looks better as an suv i just know it's going to be expensive because it's a lucid and this is what they do so like the if you just take the equivalent tesla model s every lucid air that matches is like 30 more expensive so actually even more right now a plaid is 105 grand and a gt performance is 180 grand oh my god and the sapphire that's not even out yet is 250 grand so if you're going to compare this to a model x which is like 10 15k more than the model s you're thinking this is 190 it's a base maybe i mean if it's if it if they're smart it won't be 190 but it probably will be easy in the six figures for the base version of this thing crazy but it will probably be really really firm it will probably be really well made it will probably be really fast and we'll probably have lots of storage because lucid did that really well with the with the cars yeah true yeah i mean i think this is gonna i think it looks great from this the one thing that worries me since there is a wrap around it how glossy like the quote-unquote grill might be it does look like there's a little lip in there so maybe the whole front trunk pops up do you know how like the ford f-150 versus the rivian front trunk yeah is like uh way way deeper it's deeper it's not just that it's deeper it's that the front access to it like the rivian you have to go up and over a lip it's like a tub yeah yeah exactly like a big tub you look down in and then the f-150 the trunk the hood goes between the lights so when it picks up there's like a slug into it like a shelf this looks like that might kind of be like that between the lights maybe that's where the trunk picks up but there's also another line so maybe just not at all.

37:48The headlights look pretty good on this too. I think the headlights look so good man. It looks way better in this than like smushed down in the sedan style. I think that the reason they're making this is pretty obvious. These sell more. Like there's a famous Lamborghini story where like they're selling a couple hundred cars a year and then they come out with a Urus which is an SUV and then America goes oh finally I can buy a Lamborghini and not be lacking back seats and that thing basically kept their business afloat like the urus is the most common thing they sell if you look at porsche sales numbers i'm sure the cayenne and the macan are probably half their sales that's like how they make their money in the u.s so lucid notoriously struggling to make money selling very very expensive cars if they want to make some more money and stay afloat they should at least offer an suv and america can decide if they want to buy this one too or not i mean yeah americans love giant cars if you can't absolutely destroy something walking through a crosswalk we don't really want it so like loose is on the right track i was just gonna say when i was in iceland last week i saw one total f-150 yeah like when i was in texas i saw one every minute yeah yeah there are a lot of jeeps there and there's like a lot of off-road vehicles but f-150s are like very american yeah yeah yeah yeah so that yeah a lot of like off-road vehicles and then a lot of really tiny cars like citrons well yeah and iceland like a lot of people doing it there's all those different travel agencies where you rent like some sort of semi off-roading thing to drive around right and go into all the different i rented a jeep and got it stuck in the mud nice that's pretty classic though that's what you got to do yeah exactly Did you guys see the Lucid CarPlay video that I tweeted?

39:30Yeah. So there's this video, if you haven't seen it, of, we mentioned this in a previous episode, but Lucid finally caved and added wireless CarPlay to the Lucid Air. And if you do enable it, it's like this little square cutout on the second screen, and it's just boom. You got CarPlay on this little window on the screen. And the reason that's weird is because the second screen in the Lucid is like a flat 90 degree on one side and then the other side curves down almost like a like dolphin fin on its side yeah so for the longest time lucid did not offer android auto or carplay it's their own software they tried to do everything navigation car features charging all that stuff and you know people keep asking for carplay so they finally caved and did it partially probably because they're a little desperate well because 80 % of people wouldn't buy a car without carplay clearly yes this is the everyone knows 80 % it's a fact of life 80 % And you look at this video and there is a reason why, but it is unbelievably ugly.