Fresh Take: Michaeleen Doucleff, DOPAMINE KIDS

20 Mar 2026 · 39 min · 13 chapters

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In short

Podcast Summary: What Fresh Hell: Laughing in the Face of Motherhood - Episode: Fresh Take: Michaeleen Doucleff, DOPAMINE KIDS

Episode Overview In this episode of "What Fresh Hell," hosts Amy Wilson and Margaret Ables welcome back Michaeleen Doucleff, science journalist and parenting expert, to discuss her latest book, Dopamine Kids. The conversation revolves around the impact of dopamine on our brains, particularly in relation to screen usage and ultra-processed foods, and how these factors affect both parents and children.

Key Concepts

Understanding Dopamine

  • Dopamine's Role: Dopamine is a brain chemical associated with reward, motivation, and habit formation, rather than pleasure itself.
  • Motivation vs. Satisfaction: The dopamine system incites desire and motivation, often leading to a cycle of craving without lasting satisfaction.

The Digital and Food Landscape

  • Impact of Technology: Screens and ultra-processed foods are designed to trigger dopamine responses, making it challenging for families to limit their use.
  • Modern Parenting Challenges: Doucleff shares her personal experiences of feeling distracted and anxious even during quality time with her daughter, highlighting that this is a common struggle among parents.

Discussion Points

Digital Distractions

  • The Cycle of Checking: Checking phones can provide temporary gratification, which quickly fades, leading to a cycle of endless checking.
  • Cues and Emotions: Emotional states such as boredom and anxiety can trigger the desire to check devices, further entrenching this behavior.

Overlap Between Food and Technology

  • Addictive Nature of Foods: Ultra-processed foods are engineered to be addictive, tapping into the same dopamine pathways as technology.
  • Behavioral Psychology Insights: Current parenting advice is often outdated, focusing too heavily on willpower to resist screens and junk food rather than creating supportive environments.

Practical Strategies for Families

Reclaiming Attention and Connection

  • Swap Out Activities: Instead of simply banning screens or junk food, introduce engaging activities that provide similar levels of excitement and fulfillment.
  • Creating New Habits: By integrating enjoyable activities, children can develop new preferences that align with healthier choices.

Environment Modification

  • Limit Snacks and Screens: Setting clear boundaries, like no screens after dinner, can create opportunities for more fulfilling interactions.
  • Boredom as a Cue: Utilizing times of boredom to introduce new hobbies or interests can help redirect dopamine responses effectively.

Takeaways

  • Start Small: Begin with minor, permanent changes, such as eliminating a specific food or limiting screen time, to create a foundation for healthier habits.
  • Focus on Joy: Ensure that changes are framed as opportunities for fun and connection, rather than restrictions.
  • Celebrate Progress: Acknowledge the positive impacts of these changes on family dynamics and individual well-being.

Conclusion Michaeleen Doucleff's Dopamine Kids presents a roadmap for parents to navigate the challenges posed by technology and processed foods. By understanding the science of dopamine and making intentional changes, families can reclaim joy and connection in their lives, fostering healthier habits for both parents and children.

For more information and resources, visit Doucleff's website at [michaeleendoucleff.com](https://www.michaeleendoucleff.com) and purchase Dopamine Kids [here](https://bookshop.org/a/12099/9781668049839).

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Additional Resources

  • Podcast Website: [What Fresh Hell](https://www.whatfreshhellpodcast.com)
  • Show Notes Link: [Episode Resources](https://www.whatfreshhellpodcast.com/p/promo-codes/) for special offers and sponsor information.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Realizations About Screen Time

1:07 to 2:25

Micheline shares her personal experience with phone addiction and parenting.

“And we were talking before we started about how Hunt, Gather, Parent, which is a great book, is a book that we see our listeners resurface to one another in our Facebook group.”

The Nature of Dopamine

2:25 to 4:04

Discussion on the difference between dopamine and pleasure.

“It was just kind of this veneer of gloom and gray.”

Motivation vs. Satisfaction

4:04 to 5:39

Exploration of how modern products influence motivation and craving.

“And that's the crux of the science in the book is like dopamine is not pleasure.”

Understanding Kids' Cravings

5:39 to 7:25

Explaining the psychological factors behind children's cravings.

“I know about anhedonia, which is the word for what you were describing at the beginning.”

The Connection of Food and Screens

7:25 to 12:20

How food and screen habits are intertwined in children's lives.

“And that's why you'll sit there and you'll eat the whole box of cookies.”

The Evolution of Processed Foods

16:05 to 18:52

Understand how the processed food industry has changed and its impact on children.

“So, Michaelene, I was surprised reading this book to learn.”

Empowering Parents Against Processed Foods

18:52 to 22:55

Explore strategies for parents to shape their children's eating environments positively.

“it harder because we're trying to like manually handle them from moment to moment.”

Creating Opportunities Through Limits

22:55 to 26:59

Learn how to replace screens with engaging activities to foster independence.

“So taking this sort of globally, you talk in the book about removing the magnets in refilling the cues.”

Starting Small: Setting Family Goals

28:41 to 31:04

Discover effective strategies for setting achievable health goals for your family.

“Michaelene, I wanted to talk about how you start with that we are in the driver's seat and we can set our own goals.”

The Impact of Ultra-Processed Foods

31:04 to 33:18

Understand how ultra-processed foods affect children's eating habits and health.

“weeks, you just erase that desire to go to the quick mart.”
Show all 13 chapters

Resetting Eating Habits and Picky Eaters

33:18 to 36:38

Learn how to help picky eaters by adjusting snacking habits and fostering new tastes.

“But one of the psychologists told me just a couple weeks ago, he's like, you don't need to expose your kid in your home to these things because they're going to be exposed every day to them outside their home.”

Finding Joy in Family Connections

36:38 to 39:36

Explore the emotional benefits of reducing screen time and fostering family interactions.

“Like we're just not going to buy these things and we're going to see how it goes.”

Michaelene Doucleff's Book Insights

39:36 to 40:41

Gain insights into Michaelene's book 'Dopamine Kids' and its teachings.

“We can push these products to the wings of our lives.”
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Transcript

Automatic transcript. May contain errors.

0:00You know that thing where you get an amazing pair of shoes at a really great price and want to tell everyone about it? Yeah, so do we. Here at Designer Shoe Warehouse, we'll give you something to brag about. Like the latest styles from brands you love, or the trends everyone's obsessing over, or shoes that make you feel like, well, you. So go ahead, show off a little. Find shoes that get you at prices that get your budget. Head to your DSW store or DSW.com today. DSW, let us surprise you.

0:32Heidi Raykeil:Hey, everybody. Welcome to Fresh Take from What Fresh Hell? Laughing in the face of motherhood. This is Amy. This week, we are welcoming back Dr. Micheline Ducleff. She has reported on children's health for NPR's science desk for more than a decade. In 2015, Micheline was part of the team that earned a George Foster Peabody Award for its coverage of the Ebola outbreak in West Africa. She lives with her husband and daughter in Alpine, Texas, and is the author of the New York Times bestseller, Hunt, Gather, Parent, and her new book, which we'll be discussing today, Dopamine Kids. Welcome back, Mykeleen.

1:08Oh, I'm so glad to be back. I love it here.

1:11Heidi Raykeil:Oh, thanks. And we were talking before we started about how Hunt, Gather, Parent, which is a great book, is a book that we see our listeners resurface to one another in our Facebook group. is a book that really changes how you do things at a deep level. And I think Dopamine Kids is another one of those books. So I'm excited to talk about it with you. Oh, great. Me too. So you start the book with something sad you began to notice about yourself. Tell us what that was. Yeah. It was like a beautiful Saturday afternoon. I was on the beach with my daughter, Rosie. I think she was like four at the time.

1:46It was in San Francisco. So it's just like gorgeous ocean, gorgeous coastline. And I just realized all I wanted to do was look at my phone. And I was just checking text, email, social media. And it wasn't making me feel good. I was actually like, what is wrong with me? Why can't I enjoy being with Rosie? And all I want to do is look at work emails. And I started to notice in my head this constant hum of anxiety that I had throughout my days whenever there was a downtime. And it was this feeling of what's next? What's next? What's next to eat? What's next? I started realizing that I just didn't enjoy times that I used to enjoy.

2:24And it made me feel really sad. It wasn't like I was depressed. It was just kind of this veneer of gloom and gray. And so I started studying how screens mostly, but also foods, because there was definitely this pull towards foods is what's next, what's next, affect our brain. And I discovered something really that surprised me and actually transformed my relationship with these products. What works with these devices and what helps us regulate them really is not depriving us of pleasure, not saying no more often, but actually reclaiming pleasure and adding more joy into our lives. It's about creating more fun, more excitement, more moments that are meaningful.

3:05meaningful. So Dopamine Kids really is this book for parents to create a culture around these products that isn't just saying no and taking things away from kids, but like helping kids and your family discover better things in life.

3:18Heidi Raykeil:And we're all dopamine kids, right? We are all prey to what you sort of circled in the book that I thought, oh, that's interesting, is you feel a little better while you're checking your messages. And then as soon as you put your phone back in your pocket, five minutes later, you're like, I better check again. It provides satisfaction that is not lasting satisfaction. Yeah, you know, people talk about like we're in the age of instant gratification, but it's actually no gratification, right? We're like, if you felt gratified after checking your phone, you would not want to check it again, right?

3:48You'd be like, okay, I feel good now. I have what I need. And so we're really convoluting desire with pleasure and satisfaction. We are flooded with desire and craving and we have very little satisfaction and true pleasure. And that's the crux of the science in the book is like dopamine is not pleasure. This is an idea that's based on science from about 60 years ago that really stuck. But over the last 30 years, scientists have all this evidence, amazing evidence in people and rats that dopamine is the part of your brain that's motivation. It makes you want to work. It makes you want things and go after things.

4:24And another part of your brain called the hedonic hotspots, which I love, is the pleasure center. is when you feel the like, ah, I have what I need, I'm satisfied. Understanding this shift is so key because the products we have in our lives crank up our motivation and our wanting and our desire because that's what gets us to consume, right? But they don't crank up our pleasure. In fact, over time, data is showing that they can rob us of pleasure and keep us from pleasure. Teens and social media is a great example, right? Kids are on social media largely to feel a sense of belonging. This is a fundamental need in our lives as humans.

5:05But over time, as they use apps, data show that they actually feel lonelier, but they still want to be on it. And so there's that separation of wanting versus pleasure. But there's very good news here because the dopamine system is super flexible. This is what I think parents and I didn't realize. You can swap out that screen, that cookie, whatever, the French fries and put in the dopamine system, like whatever you want as a parent and get kids to actually be motivated and excited about things that make them feel good afterwards.

5:38Heidi Raykeil:I know about the, what did you say? The hedonic, what is it called? Hedonic hotspots. Yes. Hedonic hotspots. I know about anhedonia, which is the word for what you were describing at the beginning. Just like, I don't know, things don't make me happy like they used to. Right. And I had understood that dopamine was the hit you get for achieving something. It's not. So you're saying it's the hit you get for trying to achieve something. It actually comes before you use it. So the dopamine system is there for us to get what we need to survive, make us work for it, motivate us. And so it finds things in our environment that predict that.

6:14So for instance, if I'm in the grocery store with my kid, Rosie, and she sees even just being like near the cookie aisle, just her, you know, seeing the signs for the cookies or seeing the boxes of the cookies. So that's when it triggers dopamine in her brain. She gets a surge of dopamine and it says, I want the cookies. That's the hit. That's the hit. Not eating the cookies, but wanting the cookies. Yeah, you'll get some when you eat it too, because it's so strong in your brain. It will tell you, do that again. I want it again. So it's the desire. So it comes at the beginning before. And then when there's a big surge, it makes you work for it.

6:54Like, I want this. I don't just want this. I need this. I'm going to do whatever I can to get it. And that's why you have the tantrum in the grocery store, because the kid feels like this is required for my survival, right? This is not just like, oh, I want, maybe I'll have a piece of cheese. Like, no, this is like, I need a piece of cheese, right? Her little brain is like, this is so important to me. And then if she gets the cookies, she'll put it in her mouth and she'll get some hedonic hot spots, very pleasurable to eat cookies, but she'll also get more dopamine saying, do that again. So it is like the do it again button.

7:27And that's why you'll sit there and you'll eat the whole box of cookies. And finally, it will stop when they're gone. But it is.

7:34Heidi Raykeil:And then the problem is that like with the phone, it's never gone, right? The eternal scroll that the apps have put in. There's no there's no endpoint. I remember getting to the end of Facebook, getting having read to where I left off and then you could put it away. Not that that was so great either. But now there is no endpoint. There's no indicator from the apps that it's time to stop. It's only an indicator to keep going. Yeah. In fact, they're telling you, here's even better, something better, something better, right? And then think about like, if you then carry it around with you. So that's where we started getting like the mobile devices, because now you're, there aren't any time and places where you don't have it.

8:09And so it literally becomes, and what I was realizing, what I realized, and I talk about in the book, is like, I realized I had painted these cues, not so much for cookies, but for my texts, my emails, social media, like all over my life, you know, like in the car at the stoplight. in the kitchen while I'm heating up lasagna, you know, like every moment. And people also don't, I didn't realize that the cues can be emotions. So over time, for instance, you'll start to like correlate a feeling of boredom or feeling a little bit of feeling of anxiety or a little feeling of fear or what do I do next?

8:42That'll be a cue, triggers the dopamine. Oh, I check social media. And so that's why we're kind of trapped. And the thing, Amy, is it's fine if these things make you feel good. If my texts or my emails always made me feel great, this would be fantastic, right? I would be so happy all the time. But they don't. Sometimes the texts are enraging, and there's really good evidence that social media, especially over time with kids, can turn into very edgy, harmful content that doesn't make them feel good, but they're still being pulled to it. And for me, that was the problem was a lot of times I didn't feel better after checking my phone.

9:23And so I was being pulled to something that made me feel negative emotions. I felt very trapped in it.

9:29Heidi Raykeil:I wanted to underline too that you're saying we shouldn't use phones and we shouldn't eat junk food. Like both of us are like, uh, yep, I know that I know that. And we all know that. But the book argues that there's really neurological overlap between these two things in particular. You're not just picking two things we all wish we could do less. They're actually connected. So explain that. For sure. So they both work through this dopamine system in our brain, which I think is better to think of as like a motivation system. The dopamine system is this very powerful part in your lower brain, like all animals have it, that is there to make you work for and get what you need to survive.

10:05So food, water, eventually sex. But for humans, it's also social support. Kids absolutely need to feel a sense of belonging to survive. It's exploration, adventure, creation. These are fundamental needs for kids. And so the dopamine system is there to make sure you get those things. And so it's to make sure you get the fastest, most dense calorie food around you. And so that's ultra processed foods. Over the last 20 years, the calorie density has skyrocketed around these foods. So it's tapping into that survival system. Even though the kid doesn't need the cookies to survive, it feels that way because it's tapping in there.

10:45And then the phone and social media are tapping into that need for belonging and connection. And then video games are tapping into the need for taking risks, exploration, creation, like Minecraft, Roblox, or these creation games. And so all of these things, and I talk about in the book, they've been intentionally designed this way. There are books that are saying, this is how you get people to consume your product as much as possible by tapping into this motivation system and their fundamental needs as humans. So they've been intentionally designed to tap into this system that makes you want more and more, do it again.

11:22I say like dopamine is the do it again button, do it again, do it again, do it again. But I think that in a way they've been intentionally designed not to give you satisfaction. Because if you were satisfied, you would stop. After you eat like a really nice piece of salmon and some bok choy, you know, you feel like, oh, I'm full. I feel good, right? And you stop. That's not what the food industry wants. And to this day, the food industry admits that they're doing this, that they're trying to create these products that will just cause craving and endless desire. And the tech industry is the same.

11:51Up until about like five years ago, they were just fully admitting that we want kids to be on YouTube for as long as possible. I talked to an engineer at YouTube that had been there for 10 years, and he said, yes, that was the goal when they launched the kids app was to get kids to be on there like 24 hours a day. So that's how these two products, food and screens are related is because they're both tapping into this very deep, powerful system in our brain to do it again, to do it again in endless loops of kind of wanting.

12:20Heidi Raykeil:I'm talking to Michaelene Duclaff. Her new book is called Dopamine Kids, and we're going to talk more about ultra processed foods when we come back. You know, every parent can relate to being out of some crucial item and facing the horrible prospect of getting all the kids into the car to the grocery store to pick up more. And it's like, how badly, Amy, do I actually really need or want that milk? That's when it's time to think DoorDash, which I've always thought of as just for takeout, which takeout is also the savior of many a night for parents. But DoorDash can also save you when your kid has a school project due tomorrow that they haven't started yet and you're out of glue sticks.

13:03Ah, a familiar scenario, to say the least. Or here's another one. Toddler's got a cough and you realize you're out of Motrin. Or maybe you had a diaper blowout. Uh-oh, used the last one this morning. I mean, I'm not saying it's happened to me, Amy, but DoorDash.

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15:35Heidi Raykeil:Let your hair be one less thing to worry about. See visibly thicker, stronger, faster-growing hair in three to six months with Nutrafol. For a limited time, Nutrafol is offering our listeners $10 off your first month subscription and free shipping when you visit Nutrafol.com and enter promo code laughing. That's Nutrafol.com, spelled N-U-T-R-A-F-O-L dot com, promo code laughing. So, Michaelene, I was surprised reading this book to learn. I mean, junk food was around. I ate terribly as a child of the 70s and 80s. You know, like Funyuns every day and grape soda and whatever. I had a lot of hot dogs.

16:20Heidi Raykeil:Right. And nothing I drank didn't have like powder from a can in it at best. But there was something that happened in the 80s and 90s to make processed food sort of even more processed. So explain that. Yeah. So in the 80s, tobacco sales started to turn and plummet in the US. And some cigarette companies bought the ultra processed food companies like Nabisco. A paper just came out a couple of weeks ago, really detailing this, but they actually began used the same protocol that they used with cigarettes to make them more addictive. Because cigarettes aren't just tobacco. Cigarettes are like this nicotine slurry type of thing, like extracted nicotine.

16:58And then they put these flavorings on them and they do all these things to make them as addictive as possible. And the ultra processed food industry started doing that with the food and they use the exact same protocol. They made this thing called a starch slurry and then they put flavors on it and then they boost the calorie density like super high. So even like your pea snaps, your fish crackers, the calorie density is way above what people ever ate 200 years ago. And what this does is it activates that dopamine system stronger. And so my kid, if she's got a bag of veggie straws, she'll just eat that and nothing else, even if there's all this wonderful food in front of her.

17:38And a lot of kids are like that because that's how their brain evolved. Get the quickest, fastest, most dense calorie food you have. The other thing that really changed in the last 30 years is how available it is in our lives. You know, that it's very normal for kids to eat like every hour, to have snacks every hour. It's very ubiquitous.

17:57Heidi Raykeil:Right. They can't get through a soccer game, a 45 minute soccer game without there being donuts after. Yeah, exactly. Like after Rosie's soccer games, she gets this bag of like ultra processed foods. It's like when I was a kid, it was like oranges. You got oranges after soccer, you know, and like you were fine with oranges. So that has changed. And that actually mimics the cigarette industry too, where cigarettes became very like ubiquitous. But I want to emphasize here that like, we are up against a lot, right? With this, all of this. But there's a myth out there that we can't do anything. And that is completely, completely wrong.

18:28Like we have so much power to shape our children's environment in their lives. And it's actually not as hard as I think parents think. The problem is, is that the guidance that has been out there about screens and ultra processed foods is really dated. It's about 25, 30, 40 years behind. And so a big goal of dopamine kids is to like catch up the parenting advice world on like what works against these products, because what we're doing right now, it doesn't work and sometimes makes it harder because we're trying to like manually handle them from moment to moment. And you really have to handle them like with a more system wide approach is not as hard as we think it is.

19:08We just have to be like smarter about how we're handling it. We're going at it the wrong way, right?

19:13Heidi Raykeil:We've had so many guests over the last year, Catherine Price, and we had Jean Twenge talking about screens and kids like we get the message, but so often, and believe me, we're all on the same side, but the advice the world gives us, it's like, it's up to you, mom, just make the kid put the phone down, just make them stop. Yes. It's not even about the kid's willpower. It's about your willpower to fight all day, every day with the kid about the snacks. The way we're going about it now is like willpower. So willpower is like teaching the kid to resist the video game console in front of them while they do their homework or teach the kid to eat only one cupcake, not like the five that are in the refrigerator.

19:54This is a fool's errand and you will exhaust yourself and it just doesn't work. Clearly, it doesn't work because we're all there's, you know, seven hours of screen time a day as teenagers. But the science doesn't back that strategy up at all. In the last 15 years, scientists have found that willpower is a really bad approach for long-term. It does not work long-term. There's another skill we need to teach our kids and we can use, and that's setting up your environment, your home, your routine, your commute, so that kids don't have to use willpower. In fact, you can get the dopamine system to work in your favor so that in these moments, whatever you decide, they actually want and start to fall in love with the better option, with the activity you want.

20:35So for instance, we decided at some point that we were going to have no screens after dinner. It was just like, I want to go to sleep better. I'm tired of the tantrums. And so what I did, and this is a key part of the book, is instead of thinking about this limit that I'm going to put on our home as a punishment, we have to flip it around and we have to think of limits as opportunities. Opportunities to give kids more excitement, more fun in their lives. Behavioral psychology tells us this is how limits work. They don't work if you just take something away. They work when we replace it and swap in something that's just as engaging, just as alluring.

Read the full transcript

21:14So what I did was before dinner, I went around and I got all the devices, even my own, for this key night of swapping in, setting this limit. And I hit them in the dryer because I was just like, you know what? I don't want her to find them. And I don't want to be digging through the dryer myself feeling crazy. And I said to her when she asked for Netflix, I said, okay, Rosie, you know what? We're going to take a break from screens tonight. I didn't say they were gone forever, even though that's what I wanted. We're going to take a break from screens tonight. I'm going to give you something better and more exciting.

21:46I'm going to teach you to do something you've been dying to do. And so what was that? That was learning to ride her bike around the neighborhood at night. This was the summertime. And I was like, you know what? Instead of the screens, I want you to play outside. And so we went on a bike ride and I slowly started to teach her to bike around by herself, to go to the market by herself. And you know what? The screens went away fast. And there was like no tears. There was no begging because this was something she had been really wanting to do. And this was exciting. It was real adventure. It was real fun.

22:19It was real pleasure. And now today she's 10 and she bikes herself to piano. She bikes herself to soccer. This is a thing she loves to do. And so when we swap around this idea of limits for like opportunities, something really magical happens. The new activity sticks and becomes a habit, right? Because kids aren't just complying. They want to do it. And you're also giving them something that they need to be a healthy, happy human being, right? So that's what I mean by like, you're not just saying no, you're not just taking things away, but you're actually helping them discover something better in their lives.

22:55Heidi Raykeil:So taking this sort of globally, you talk in the book about removing the magnets in refilling the cues. That's right. That's what we're doing here. You take away the junk food or you hide the iPad, but you don't replace it with nothing. You replace it with something that for maybe different reasons is equally as interesting. There's something that it isn't like, no, you can't have screen time. Go play. Go be in your room and be bored. Yes. Right. I'll go teach you how to ride your bike, which of course involves short term, maybe a little more involvement with us. We're going to learn how to bead together.

23:33Heidi Raykeil:You know, we're going to get this art project out. We're going to work on a puzzle every night after dinner. It might short term mean more investment for the parent and also a little more of accepting the like, no, you're not going to like go put on Bridgerton in the other room, which is what you get to do at this time. You know what I mean? Like, right. It's more short term. But then there are secondary gains, like you say, like huge. You use the example about we're not going to use phones in the car. It's a great place to start. Yeah. And I hadn't really thought about this. We're commuting and that's where we're going to put our phones away.

24:05Heidi Raykeil:And you can start with. And so then we have this cool art project that you get to do in the car. You can start there. It doesn't start with like now you have to talk to mom about your problems. It's something cool instead. Right. Like the dopamine system is motivation to work. It's motivation to do something. And so I'm saying like, take that and direct it, redirect it somewhere else. Like with the cookie example, I don't think I explained the end of that story, but like, you know, she was like begging for cookies that day. And I realized like, whoa, she's really motivated. This isn't just like, I want pleasure.

24:37This is, I want to work. It's not laziness. Yes. No, it's the opposite. They want to work. And I have a great idea for this around video games. And so I said to her, okay, Rosie, you can have cookies, but you're going to go home and you're going to get to bake them. Okay. Because this is really what the dopamine system is there to get her to work, to fulfill her needs. And she looked at me, her eyes got big because she hadn't really like used the oven at that point. And I was like, yeah, you're going to get to use the oven. You're going to get to use the mixer and then you can eat them. And she went home and she did it.

25:07It was a little bit of a mess, but we cleaned up. And the crazy thing was when she only ate like one because they were like so precious to her. You know, because I think the whole process was like much more satisfying to her than just putting the cookies in her mouth. Right. Where it's that's all wanting. She was getting more pleasure from the whole thing. And again, like today, she like bakes all the time. She makes lasagna for dinner and like. Right. So you're giving them these gifts. The car is such a great place to start because what happens is, well, number one, it's very boring. And so whatever is in front of them, they're going to do.

25:40One psychologist told me like she just always had books in the car, never screens, and they would go places. And if they had to sit anywhere, she'd pull the books out at the doctor's office, restaurants. And she said, what they learned is when I'm bored and I don't have anything to do, I read. The cue becomes the boredom. And then you've built a pathway in their brain to go read. So I think starting there is really good because it kind of resets that desire but builds these pathways, right? Starts to build up pathways so you're not just taking something away. And think about it. If a kid has only been online when they're bored or in their free time, they don't have dopamine pathways in their brain to want something else, right?

26:21Because to build that pathway, you have to experience it. So video games are really interesting and TV shows too because if you pay attention, kids love talking about them. Like you say, like, what did you do this weekend? And they'll just talk about Roblox for like an hour. You know, they just go on and on and on. And that's dopamine. That's motivation. So I say in the book, use that to start a new hobby. Hey, when you come off the game tonight, will you like draw the castle you're making on Minecraft or maybe draw a scene of it or construct it with Legos or paint it and then present it to me because I really want to learn about it.

26:55So you're taking all that motivation they have for this game and you're redirecting it for some hobby that is going to give them more pleasure, more satisfaction. And then slowly over time, you can wean them off the game.

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28:44Heidi Raykeil:Michaelene, I wanted to talk about how you start with that we are in the driver's seat and we can set our own goals. Because this is a thing where your mileage really may vary. Yes. You've gone pretty far with removing foods, including white flour, from your household. Yes. Somebody else might be like, I would be thrilled if we could just get the Skittles out, right? And that's a place to start. And all goals are good if they're your goals. So talk to us about how you decide where to start. So I think one thing to keep in mind, and this comes from like the last 15 years of behavioral psychology, is like you got to start small.

29:20Do not bite off more than you can chew. And there's a lot of talk on social media about these massive changes, like a month without ultra processed foods, you know, no video games. We're going to get rid of everything, right? Like science tells us this does not work. Life just comes back. Old habits come back. And you're kind of right where you started from, right? What works is deciding something that you really want. Like you said, like what matters to you and making it very tiny, but permanent. So for instance, yeah, get rid of all the skittles. Like pick a food that you don't want in your life anymore.

29:52One food and just be like, we're gonna get rid of this forever. It's never coming back. And as you said, it's not, we can't eat Skittles. It's that we don't eat Skittles. That's right. Our family just doesn't do this. That you're tapping into like an identity thing. This isn't a punishment. This is just who we are. It's like being a vegan. Begins don't feel like they're punishing themselves. They feel like they're strong. They have moral superiority, right? Sorry for all vegans. They're doing it because it fits with their values that's important to them. And this is the same thing. It's like, we could eat Skittles, but we don't want to eat Skittles because it doesn't make us feel good.

30:24Then what happens is it just becomes the new normal. There's no struggle. There's no fighting. It's like, look, we just don't eat Skittles. Do you want something else? How about some fruit? Or how about some other candy if you're on this path. And then fully over time, expand out. Okay, we're not going to do the Skittles. And you know what? We're just going to stop going to the 7-Eleven. For me, it was always about the 7-Eleven. Let's go to the 7-Eleven or the Quick Mart. I was always like, let's go to the Quick Mart. But one day I was like, I don't think this is the reward in life. And I want better rewards.

30:54And so you know what? We're no longer going to stop in the Quick Mart. We're just not. We're done with the Quick Mart. And then it becomes a new default, right? That We don't do that anymore. And what happens is very quickly, especially with kids, like days, weeks, you just erase that desire to go to the quick mart. You've erased the cue in your mind of, oh, quick mart, I'm going to go in there. So number one, just start really small, but permanent. This is never, never going to change. And then like I've been saying, try to swap something else in. We got rid of desserts in our house and I was like, okay, no desserts in our house unless people come over because I was trying to get us to be more social.

31:33So I was riding that wave of like us wanting to eat desserts to get us to get people over. And it actually really worked for a while. I mean, and then we just got rid of desserts and we didn't really, we didn't need that incentive. But when I did it, I said, okay, but I bought a bunch of frozen fruit. I bought a bunch of nuts. You can have as much fruit and nuts as you want. So this is not deprivation. Like a hundred years ago, kids would die for like endless fruit and nuts, you know? And they're making us feel better anyway, right? Because after you eat a little bit of fruit and nuts, you feel satisfied and you're not hungry anymore.

32:05And then that was just our new normal. There was no negotiation, no drama. And it's like, we don't eat desserts. We have sweets at other times, but not after dinner. That's another thing too.

32:14Heidi Raykeil:You say like, it isn't like your daughter or our children are never going to have Skittles again. But when you reset this dopamine cue, yes, that that tastes the most delicious. When you cut these foods out of your diet for long enough, they don't taste right when you go to have them again anyway. Oh, it's amazing. It does change. It changes. And in fact, it's like something's wrong with them. Even Rosie can notice it. If she has something that's really ultra-pressive, sometimes we call them chemical cakes. But she'll be like, oh my gosh, my stomach doesn't feel good. This is another mistake that's out there.

32:52This idea that we have to expose kids to things. Like, oh, I have to expose her to Skittles. So she'll learn to regulate Skittles.

33:00Heidi Raykeil:Or that if you don't, then she'll eat eight bags of Skittles as soon as she's exposed to them for the first time. Yeah, she'll go wild, right? There's no data to back this. This is an idea from the 50s. And some of the data that scientists were using then were based on homemade meals. No ultra-processed food, right? These foods we have are engineered for overuse. But one of the psychologists told me just a couple weeks ago, he's like, you don't need to expose your kid in your home to these things because they're going to be exposed every day to them outside their home. So for us, we don't have ultra processed foods, what we've defined and what works for our definition, right?

33:35In our home. So we really, I keep it as like a sanctuary for like whole foods. Me and my daughter are just so drawn to them that if they're there, we're going to eat them and really little else. But Rosie can have as much as she wants when she's out of the house. And so she learns about them. And I'm telling you, Amy, I kept track of it for a while almost every day. She's offered it.

33:57Heidi Raykeil:Well, yeah, because I'm thinking when you were saying before, before when you're like, she eats veggie straws and you're using those as an example of an unhealthy food. A lot of us have been taught, no, no, don't give them Doritos, give them healthy veggie straws, give them super healthy. Pirate's booty that we have been sold this bill of goods, that fruit snacks are the same as fruit. As fruit. And they're not. And we have been sold a bill of goods on that. We have. But it's okay. We can walk towards this very gradually. It's baby steps. It's not you're a bad person if your kids have snacks. It is not our fault at all.

34:29I mean, these have been health washed. Like I was really good with sugar. I cut out sugar a lot in our lives, but we were still struggling. And data are coming out that these like veggie straws, Pirate's Boudini, these are very high, dense starch that are then like fried a little bit, extruded and flash fried with a lot of salt and flavors. These are very addictive. I think that that's one of the big misconceptions out there. Like they, what they do is they get you to kind of eat every hour because they spike your blood sugar and then bring you down just like a sugar high because your body treats it basically like sugar once it gets in there, just melts.

35:06So a couple of things I've been learning recently, one, you can put the thing in a glass of water. And if it just melts very quickly within an hour, like it's super ultra processed, your body's going to treat it like sugar. That would be a good thing to do with your kids. A good experiment. We did it. And it's great for her to see like, whoa, that's really different than like a whole wheat bread, right? Like it sits there, right? Yeah, it does. It literally sits there and absorbs some water, but these things, this is going to be digested like really fast and like a sugar high. The other thing is to look at the fiber content for every 10 grams of carbs, there should be like one gram of fiber.

35:42That's kind of a signal that the plant material is intact and hasn't been just pulverated and destroyed. But I want to say one thing to people. There's this idea that we have so many picky eaters out there, right? So many kids that are so picky. Rosie was so picky, right? And I thought it was just kind of her. But when we really limited the starch snacks, crackers, Pirate's Booty, like this, when we stopped eating them during the day. I talk about on the go, like, you know, while we were moving around commuting, she started eating at dinner, like things that I never thought she'd eat before. So like now she loves like pickled cabbage and like fish and chili.

36:22And it was just, she wasn't hungry because she had been eating these things all day. And so I think a lot of the pickiness, I think parents can pretty quickly fix if you can limit some of that snacking during the day. And again, it means just not bringing it with you. Don't have it in the car. Don't have it in the backpack. Just make it not an option. Like we're just not going to buy these things and we're going to see how it goes. And the reset, it seems to me, you didn't set out

36:47Heidi Raykeil:to be like, my daughter will be a pickled cabbage eater. It was an unexpected down the road, like, wow, this is working and it takes time. But that these the invitation to do these resets is not just so you'll be a better mother, but talk a little bit more about the unexpected sort of connection and relaxation that you feel after making some of these changes. Yeah. And, you know, I think this is actually, it's the third step in the book, celebrate. This is actually making it work. Catherine probably talked about this. If it's a struggle and a fight to change, to do a reset, if you're fighting and it's stressful and it feels bad, it's not going to work.

37:25It's never going to last. Science tells us that what works is when we feel good about something. When scientists say emotional payoff, like when it feels fun and enjoyable, and this is what you're after, is this feeling, this positive feeling, right? And so it's about finding the pleasure and the joy in these things that actually make us feel good in life and that leave us satisfied. So in the car, for instance, when we stopped bringing screens in the car, it took a little bit of time for Rosie to actually talk to me. She read in the car and she does art and stuff. And so she kind of dug herself in there.

38:00But then after like a couple of weeks, she actually started talking to me and telling me about her friends and telling me about her problems at school. And like, she would have never done this if she had had a screen in her face, it would undermine any motivation. And we just started connecting more and like really, like I started to realize, oh, she wants to talk to me, but she never, her brain never had a break. And then I was saying it in the book, like we went on a car trip this summer and we didn't have screens in the car. And, you know, it took a bit, it took an hour or so. And we all started talking and we started laughing and I was laughing so hard.

38:34I was crying because it was so fun. And like, I hadn't felt that way in a decade, you know, and it was the opposite feeling of that, what we talked about at the beginning, where things were gray and gloomy, you know, because I was actually engaging in activities that made my life brighter and shinier and more colorful instead of like my work texts and my work emails, you know? And so this is absolutely about reclaiming pleasure and joy and really fulfilling those needs that we have. The screens in the Ultra Press Foods are skeletal versions of these needs. They will never fill us up. They will keep us wanting more.

39:12But once we get the real need fulfilled and our hedonic hotspots light up, life just becomes so much brighter and more colorful. That's why I wrote this book because I was like, wow, this is so good. I want every family to experience this because I think we all feel so drained and exhausted and just stressed. And we don't have to. We can push these products to the wings of our lives. We don't have to push them out, but to the wings. And we can make room for these things that really fill us up with joy and happiness.

39:47Heidi Raykeil:That's amazing. And this book, I will say, if you've been listening, it's pretty clear. It walks you through. It gives you try this, do this, now celebrate, right? It gives you a scaffolding. So if this sounds overwhelming, it's really not. And every reset that you make actually brings you closer to happiness and connection. Exactly. And it's little. I think little and easy. That's the key, you know. And it took us maybe three, four years to really reset the whole system. But it didn't feel hard because each step of the way was more joy, right? Each step of the way was, oh, this feels good. Let's do more.

40:25It wasn't like I have to do more. It was like, this feels good. We want more. And so once you get down that path, you'll love it.

40:31Heidi Raykeil:I guarantee you'll love it. Michaelene Duclef's new book is called Dopamine Kids. We're going to put the link in the show notes to buy the book on Bookshop or wherever you get books. Michaelene, tell our listeners where else they can find you and your work. So I'm not on social media because it really makes me feel bad. I just, my brain can't handle it, but I spend a lot of time making a website that has my work on it and you can contact me there. There's resources up there. So please email me there and I'm so happy to talk and I'm always happy to talk to people who want more. You know, I love talking to parents.

41:07So please reach out. MichaeleneDucleff.com. There's a contact form on there and I read everything and I try to get back. Wow, that's very generous. Even better, even better than social media. Exactly. Like I want a place where you leave feeling good. If you come to my website, there's no manipulation there. And I want the real connection. People are really kind and have beautiful hearts. And I don't always think it shows up like that on social media.

41:32Heidi Raykeil:Well said. That's so true. Well, Michaelene, we'll put the link to your website and of course the book and the show notes for this episode. This was a fascinating book. Thank you so much for talking to me today. Oh, thank you so much for having me. It was my pleasure.

From the publisher

What does dopamine actually do to our brains—and to our kids' brains? We welcome back science journalist and parenting expert Michaeleen Doucleff to discuss her latest book, DOPAMINE KIDS.

After years as an NPR science reporter, and after writing the bestselling HUNT, GATHER, PARENT, Doucleff began noticing something unsettling in her own life: even during beautiful moments with her daughter, she felt pulled toward her phone.

That realization led her to explore the powerful role of dopamine, the brain chemical tied to reward, motivation, and habit formation—and how modern technology and ultra-processed foods are designed to trigger it.

In this conversation, Amy and Doucleff discuss how the dopamine-driven design of both screens and ultra-processed foods affects both kids and parents, often making it harder for families to reduce the use of these things in the home.

They also explore practical ways families can reclaim attention, connection, and balance in a world full of digital distractions.

Here' s where you can find Michaeleen:

www.michaeleendoucleff.com

Buy DOPAMINE KIDS: https://bookshop.org/a/12099/9781668049839

What Fresh Hell is co-hosted by Amy Wilson and Margaret Ables.

We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on our website:

⁠https://www.whatfreshhellpodcast.com/p/promo-codes/⁠

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