Dana White

0:28Hey. interview on Wednesday and it's dropping on Thursday. Very exciting with none other than the president and CEO of UFC, Dana White. But first I would like to introduce my co-host and best friend, Elise Dudzinski, not Govan as it was originally. Formerly. Yes, formerly. Yes. Yes. And still your email. Yes. So I'll work on that. Yeah. Gmail. I feel like it's tricky to change. Yes. So I had the honor and the privilege of growing up in the world of WWE. Literally, it's been my whole entire life, from meeting Andre the Giant when I was three years old to having the ultimate warrior stay in our house for three weeks to becoming a character in the show, an executive in the company, and ultimately co-CEO and chairwoman for a brief period of time.

1:27And Elise really rode that ladder with me and totally by my side, first as my assistant, first as an assistant in talent relations. And then you worked with my husband, Paul. And when I saw you there, because his assistant was on maternity leave, I said, oh, yeah, when she comes back, I want Elise. And I never let you go. And you ultimately became Nick, who Nick Khan was my co-CEO. You became our chief of staff and you were amazing and incredible. And it's been an awesome journey. And I can't wait for this new one with you, Elise. Thank you for the introduction. Yeah, I mean, I obviously have always been in a role where I'm a bit behind the scenes.

2:18so um you know doing my best when we were at wwe together to make you look your best right that and give me like a horse like a pile of shit shit yes yes i could also say though steaming stinking i constantly would eat what we like to call shit sandwiches true you did many yes no you totally said we ate them together we did we did delicious delectable shit sandwiches that's why I'm wearing brown. No, but it's a beautiful brown. It is not a shit brown. It's not. It's like a mocha. I don't know why I did that to myself. Well, it's all right. Self-deprecating also constantly. Because I'm used to being behind the scenes.

3:00This is new, very new to me. But I'm going to embrace it. But Elise is very funny and she does give me piles of shit, which is also entertaining for her. But she's just, I think she's going to wind up stealing this show. Oh, God. No pressure. You're just not going to be able to help but fall in love with her. Hopefully. If not, I'm sorry. Like, great. I better be good today. But, yeah, I mean, never pictured this. So I just feel like I need to put that out there because I'm here to be me. That's right. That's right. That's the qualification, right? Yeah. Oh, yes. So what are our two rules? Potentially three rules.

3:47I might, yeah. Yeah? Rule number one, have fun. That's right. That's right. And then the original rule number one? No douchebags. This is correct. So if you're here with us, you're not a douchebag. Working on the show, guests on the show, anybody. No douchebags allowed. Yeah. That was the original number one. Pretty simple. And then what was the one Steve Ray bias? Oh, we can't say. You can't apologize. Oh, no apologies. Yes. No apologies. I liked that one as well. Yep. That's from Steve Brabant, our producer. Great guy. I did just kick him out over rule number one, but it's fine. Okay. All right.

4:24Well, yesterday kind of was a DB. I mean. Poor Steve. He's so red. I mean, he was talking about your shoes and how cool your shoes were. and then he was insulting my shoes. He's just getting comfortable. Yeah. He's still really upset. We'll move past it, Steve. Yeah. Yeah. So. Anyway. Elise, do you want to tell the world a little bit about yourself? No, but let's do it. So as Steph said, I worked with her at WWE and now we're an executive and working mom yes I am and learning from the best in my early stages of being a mom uh you know I got to look up to you and how you make it work and how you feel guilty when you're at work and also when you're not at work but I mean I think that's just being a mom you just feel constant guilt no matter what you do you feel constant guilt but it's the best most rewarding hardest job in the world.

5:34It is. It definitely is. Other than this right now. In this moment specifically. This exact moment. Yes. You're very comfortable. Totally. I'm not like death gripping this paper. Are you sweating yet? I'm sorry. Are you? Yes, I am. Yes. But that's just because I'm perimenopausal. I'm not. I'm just sweaty. No, you're a lot younger than me. I am. Yes, you are. That is a fun fact. Yeah. But I am married to my amazing husband, Ryan, who is holding down the fort while I am here. Bless him. All week. Yes. God bless. And my in-laws. But he and I met in college. We have been together ever since. And we have two beautiful children.

6:26My son, Chase, is five and a half. And our daughter, Liv. is one and a half. And since this is the beginning, I'm just going to kind of put myself out there. So when we, without totally like slobbering all over myself, when we were, I was 33 weeks pregnant, we found out that some stuff was going on with my daughter's growth. And we were told that she had skeletal dysplasia and that it might potentially be lethal. Which no one ever wants to hear. And for the next six weeks, which by the way, like the final weeks of your pregnancy feel like two years. So now let's just be stressed for six weeks.

7:13Wondering, you know, what she's going to be and who she's going to be. And we could have got tests done while she was still in my belly. We decided not to because we figured no matter who she is, we're going to love her. But we, you know, I had some time to kind of mentally prepare and go through every possible emotion. and she was born one week early with dwarfism. So she is a little person, which is the craziest thing because we have a son who's five and a half years old and he's a normal height or average height kid and we didn't know that that was possible to have a little girl with dwarfism.

7:52But I mean, she is happy and healthy and she has changed our lives for the absolute best. And what did Ryan say to you when you first heard? Don't. He told me that he said we were made to be her parents. Yes, and without a doubt, we were chosen. And there was, you know, moments where I went through, like, this is not a life I ever pictured for myself. Why me? And he was like, it needed to be us. And we have just learned so much. We have become a part of this community that I never even knew existed. And she's going to be great. She's the cutest. She is amazing. Oh, my gosh, with her happy feet.

8:41Oh, my God, yes. She clicks her little feet together. It's the cutest. Yeah, so she is amazing. And I think her story has changed us in the best possible way. right like no matter how bad you think stuff is going for you like there it could always be worse and her story has changed so many people already our friends and family that have come together over her and her differences um and chase we're you know trying to explain he's pretty young and we're trying to explain and he now says like my sister's different but she's she's she's perfect well he does love her so much oh my god it's the cutest she's a little bit spicy so she bites him slaps him I mean brother and sister we'll get there um but yeah I just think her her story and what we went through is a very important thing for me to put out there because it has really shaped you know who who I've become as a parent and as a person and I would be wrong to not share that the from the day the literal day that we found out the news um you and I were supposed to go to lunch and I something in us for some reason we canceled it and from that day you were literally with me every step of that journey you came to meet her in the hospital which is the coolest thing Ryan still was like do I need to walk her in you need security no we're bridgeport don't make me cry you weren't supposed to make me cry it felt right because you called me sweaty i needed to i just i it it says a lot about you as a person and not everyone knows that and they will get to know you a bit more i think through this opportunity but a true a true friend from the day i found out and every step of the way so well i love you I love you, Elise.

10:38I love you, too. Oh, my God. Of course, because that's what friends are. We're here for each other no matter what, right? And, I mean, God knows you've been here for me. We'll get into that at some point. That's not it today. We started heavy. Wow. It's like, oh, everyone stopped listening because they're just crying and loving on each other. Yeah. I feel like it's important to know why this is happening. That's right. That's right. So thanks for that. Wow. Yes. light. So without further ado, then I think we should introduce our very first guest. All right. All right. Now that I think now that we got a lot a lot out.

11:20Yeah, we did. I mean, yes, I have nothing left to share. So I know that's not true. Okay. Ladies and gentlemen, one of the most controversial and iconic businessmen in the world. He is an entrepreneur on the board of meta and media mogul and president and CEO of the UFC, Dana White. I tried to do like, you know, the Shannon Sharp introduction, but I don't think I nailed it. No, I think. No, it wasn't quite there. Do you want to do it again? No. Fine. See, this is what I deal with. No. Ever wanted to meet your favorite WWE superstars up close? Snap a pic, grab an autograph, and share a moment with the legends you've been cheering for?

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13:04Where are you from? You from Connecticut too? I was born in Massachusetts. What part? Swansea. Where? I grew up in Fall River. Okay, I know Fall River. Fall River. The River. Yeah, so it's funny when you, you know, people say Massachusetts and, you know, mostly everybody says Boston when they're not from Boston and, you know, they live on the outskirts or whatever. But you know where? Yeah. Where, Mass? On the way to Worcester. Yeah. Well, I was in grad school in Worcester. Oh, okay. Yeah. Yeah. So from kindergarten to fourth grade, I lived in Ware. Oh, okay. Yeah. I thought you were saying, where?

13:37And I was like... That's a trick question. Do you know Ware? W-A-R-E. It's W-A-R-E. So I wasn't following either. I was like, wow, that's a very positive question. Yeah, yeah. Right away, because when I was in Worcester, that was one of... Worcester, Ware, Palmer. There's a few other places that I drive all the time to. Okay. Yeah. Welcome to Worcester. Worcester. Dollar 25, please. Do you know Tollbooth Willie? No. No? Adam Sandler Tollbooth Willie? She's like younger than me, so she doesn't get it. And then, man. I usually get all that. Me and Elliot over there, love that. Do you guys know Tollbooth Willie?

14:15Thank you. Thank you very much. I appreciate it. All right. There we go. At least there's that. But I feel like we could just jump right in with the picture, Elise. Oh So do you guys have the There's this picture of that I wanted to show you Especially as it relates to Boston And boxing So can you recognize some of the people in this picture? There's one Mike Tyson Very young Mike Tyson in there Yeah I see him now And there's a Mickey Ward In the yellow shirt there in the front That's Mickey? Yeah and my uncle is actually I think it's closest to me at this point Yeah. So he. Yeah. That's a cool picture.

14:56Where was that? God, I don't remember. They were part of like the U.S. Olympic boxing team. The guy in the far right look familiar to me, too, but I can't. I can't take it. Yeah. So we we were kind of talking about doing this with you. And where was this? I honestly don't know, which is the worst. But he it was part of their training, I think. So I don't know exactly where they were in Colorado at the facilities. Yeah And he Olympic training center up. Yeah, so he was like a bra He ended up with like a bronze in the training, but so didn't make it to the Olympics But it was like a big deal. I was born in 89.

15:37That's when he stopped Okay, so growing up it was like we'd watch videos and stuff of him, but I'd never actually saw him box right and it was very cool to be like I'm doing a book report on my uncle who at one point there was like a billboard that said welcome to Fall River home of the U.S. Olympic boxer David Govan. That's awesome. Which is really cool because it was not the greatest city and that kind of gave him a little hope. So that's my. Gave a lot of people hope. I mean yeah. So my cool tie to boxing and they did a remake of this photo which I don't have but it's the same group of guys all doing this like four years ago they look very different very different now very cool isn't that super cool and just you know obviously did a lot of research before you know talking to you today and getting to hear some of your other podcasts you were on Rogan like 10 years ago talking about how much you loved boxing you know and and how you loved it in Boston especially yeah I mean I wouldn't be sitting here right now if it wasn't for boxing boxing is what what got me here so you know Lorenzo and I always thought that we would we would be promoting boxing and then we started taking jiu-jitsu and then the whole UFC thing happened so but so much connection to you and your family because you know I had heard so many times it's weird I was I wasn't thinking about the podcast today but I was thinking about your brother today and basically there was this rumor out there that your brother wanted to buy the UFC and he thought that it could be big or whatever and your father didn't believe in it and your father wouldn't do it I don't know if that's true but that's the there's a little bit of truth in that the legend out there Shane's always been a huge fan right always always and I was usually on the receiving end of many practice maneuvers because I was like his little brother but um but also there was uh you know a different vision right like you have always had the vision for UFC you've you've never wavered in how you wanted it to be presented and what you believe in and what fighting actually means to you and what you think it means to the masses overall which which I do agree with she was just saying that you know in Fall River they put a billboard of him yeah it's just it's a fact everywhere all over the world um when somebody comes from a big city a small town whatever it is and they're perceived as somebody that's that's good at fighting people give a shit yeah well it's like our most innate instinct right our most survival instinct is to fight and then for wwe you throw on there good versus evil right because then you you want to you know and the way that i have always positioned it is you look at the the roman coliseum right where the emperor would decide the the gladiator's fate and then i make a joke about thank god we evolved to scripting the this the end you know so it's not quite so serious but um but that it does it just it resonates all over the world and there's so many parallels to our businesses and that's one of the things i wanted to ask you about because um you know it's funny when you first came on the scene i would always hear one perspective you know which i bet you did just get it right out there may have been seen as a little bit of competition right so there uh there was certainly yeah well i i think that your father had this thing where he had to create that it was like his thing um i mean i just told the story the other day uh i don't remember where we were but um so i'm on the one yard line we're about to get a deal done with NBC and one of my you know big deal points was that uh the ultimate fighter had to be on USA so we're we're literally in New York for days hammering it out with all the executives over there and finally they come back and say all right we'll do it we'll put the ultimate fighter on on USA so the next day we come back and you know we're about to sign the deal and do all this stuff and uh they're like we can't believe this we didn't know this we just found out vince mcmahon uh has the right to determine whether another combat sport can come on to uh uh usa and and i'm like what how is that even fucking possible and uh yeah so anyway so me and it was in the contract we'll fly out the we'll fly out to connecticut we'll meet with events and we'll see if we can get this done we fly out we go to the offices we go in with your father we sit down we lay it out to him tell him the story he's like yeah yeah i don't want you on the network we're like why why why i just don't want it so that blew up the whole nbc deal wow and we were actually going to buy g4 we were buying g4 and all this other crazy gaming network so then we pick up the phone we call eric shanks we fly out to la and we do the fox deal wow yeah and the rest is history the rest is history yeah but uh life is crazy in these ways you don't know what we would have done or how it would have played out but we believe that if we bought g4 it would have killed us yeah i i think you're probably right yeah but you were one of the first to the scene as well with fight pass you know and i remember meeting with new lion you know, who at the time had designed the tech and everything.

21:05And they were basically explaining, you know, the live streaming all over the world and how accessible the content was. And I think it was very much ahead of its time. Right. And you've continued to really push the boundaries with technology, right? Yeah. Every time there's new technology out, we like to be first and we like to try it and see how it works. And, you know, for instance, I mean, we I can never remember this guy's name, but he was a piece of shit. Might be why. He used to run into man pay-per-view. And then he went over and fucked up DirecTV.

21:45And, you know, he did dirty stuff to us when we were trying to get on on on pay-per-view and cable. Then he's dirty over at DirecTV, too. so Ari and I said let's leave DirecTV and let's go to ESPN Plus so we decided to go to ESPN and do ESPN Plus and help them launch it and it was the right move at the right time. Sure was that's a part of your philosophy right move at the right time. Yeah everything is about timing in life it really is and some of these things work out the way that they work out for a reason I definitely agree with that I feel like everything does happen for a reason. And one door closes, a lot of other doors open.

22:25That's true. It's all about perspective, right? 100%. And how you look at things. Listen, you can roll over and take what seems like the easy path at the time. It's much better in the long run to take the harder path. Or what seems like the harder path, I would guess. Are you familiar with Jocko Willink at all? And I hope I'm pronouncing his last name correctly. And if not, we can edit it out. We can edit anything out. But he's a Navy SEAL turned, you know. Yeah, yeah. Yeah, yeah. I know who he is, yeah. So he has this philosophy that no matter what happens, it's good. Right? You know, something happened, you think it's terrible in your life.

23:06If you have the right mindset. That's right. But that's his whole point, right? It's easy to sit around and cry about, oh, I didn't get this or that. Right. When things don't work out, it's, for instance, you know, as the world keeps changing, I'm a big believer in streaming i'm a big believer in social media i think it's the future of everything um and that shows in all of your decision making i mean throughout time you've had programming on youtube you know 10 years ago 15 years ago i was doing video blogs and stuff like that before it was a thing um yeah and now you're on the board of meta i'm sure you're learning some fascinating stuff and i'm really curious if you can share any of it my first board meeting was unbelievable incredible and I would say the thing that blew me there's two things that blew me away my first board meeting first of all how much Zuckerberg knows about his entire business from every little listen there's there's I'll be honest there's some shit going on at the UFC right now that I have no clue about right this guy knows every single thing that's going on in every single department.

24:15It's fascinating. And then AI. Was he always like that? Or do you think that was a part of when he really made it meta and that transition? Because there's parallels of when he started taking jujitsu, right? And when he started maybe looking at things in a slightly different way. So in my time that I've become friends with Mark, What I've noticed about him is when he's into something, he's obsessed with it. He's obsessed with his business. There's no doubt about it. And now MMA, he's obsessed with and trains. If you have a conversation with him and we're talking about business, his business, um he's hyper focused and and you know you veer off into something that he's not even remotely interested in it could be anything you lose him yeah gone yeah he's he's uh he's a smart guy and uh it's fascinating what he's built over there and my first board meeting they brought in all the engineers to walk the board through um ai and where it's at right now and where it's headed in the next, when I say like this summer, I'm not talking like a year from now, this summer where it's going to be, it's crazy, crazy.

25:38Crazy blows your mind, crazy exciting. Does it make you think of all the different opportunities with your multitude of businesses? I think it's crazy cool and it's crazy scary at the same time. Yeah. A lot of unknowns with AI. Elon is quoted as saying 20 % chance it kills us. 20%. that's pretty high yeah right I feel like that's high probably more well and that he was doing some interview and that that person said that I thought it would be higher and he said no 20 percent yeah I'm fascinated with technology and where it's headed and I love it I believe in it and everything else but I will say this I am so grateful that I was born when I was born and I have lived in the era that I have lived in I agree with that I'm really glad there was no social media around when I was growing up.

26:29Me too. Me too. Yeah. Probably both wouldn't be sitting here. Yeah, definitely not. I'm with you. I could not agree. Listen, these kids, it's, it's an interesting time because, uh, when you're young and dumb and you make a lot of mistakes, um, it's, everything's on film now. Everything's being videoed. Everything's on camera. It's, it's crazy. It is crazy. Yep. Um, so I wanted to ask you, you know, one of the things about you is you overcome you know no matter what the situation is and I've heard you tell the story of when you got jumped in the bar I think it was in Charleston and it's what you know in Boston it was a place called Pete's Pete's Pub sounds friendly I don't know but it wasn't no I guarantee you every one of those guys that see stuff now go we beat the shit out of that dude one night yeah but how what i haven't heard you say is how scary that is i mean to really have many people kicking you and beating you in the face yeah getting the shit is not fun and not something you want to throw on your to-do list yeah but it happens it happens yeah and and how do you recover from something like that because it it can be so traumatizing you know like especially a beating like that it's not like getting in a fight that's well i'll tell you a funny story so i'm at my house one day so this thing these dudes beat the shit out of me and uh then the cops came there were people getting out of their cars trying to help and they got the kicked out of them too then finally the police came and they started fighting the police too so i ran and got out of there when the police came and um i finally i get a call at my house one day so i had tickets to the red hot chili peppers the next day and and when i tell you i was sore from the top of my head to the tip of my toes my whole body was sore my ears were ringing i actually lost the hearing in this ear from that and uh and this guy calls my house and uh and maybe it's a couple months later i don't remember the time but um the guy's like hi uh My name is whatever.

28:47I'm legal counsel for whatever the guy's name was that he said. And I don't know who they are, how they got my number. And I don't even know what the hell they're talking about. But he's talking about me not showing up in court the next day. Because if I do show up in court the next day, they're going to file charges again. And I'm like, what is this all about? And then it hits me. I'm like, wait a minute. this is the kid that that i got into this thing with that started these guys oh okay i always wondered i'm gonna show up in court and testify against them first of all i never was in contact with the police or anything like that and and basically i said wait a minute are you the lawyer for the kid that he's like yes and i said is he there and he's like yeah i said put me on speaker phone so he puts me on speaker phone and i said basically i said to this guy you and your pussy friends, all 30 of you jumped me, you know, uh, and beat on me for 30 minutes.

29:46And I said, and nothing was wrong with me the next day I was there. You know, I tell this whole thing. And if I ever see you again, and it won't be in court, I promise you that. And then I hung up on those guys. Good for you. Yeah. It didn't bother me. Yeah. When you're young and listen, you're hanging out in bars and you're doing stuff like that. Yeah. You feel like you're, you ask for it positive comes out of being in a bar. That I guarantee you. My dad used to say something similar. It's a fact. Yeah. Nothing positive comes out of being in a bar. So it is what it is. Yeah. As far as overcoming something like that, it's just, when you're a guy and you're young and you're hanging out, it's the type of things that can happen to you.

30:28I bet you if you interviewed 15 guys. That's what they'd say? Yeah, 100%. I don't know if every guy is a manly kind of guy. Yeah. What about these days? I'm just saying. I've known some guys that wouldn't say that. We know it's crazy. When I was growing up here in Vegas, there were fights every single weekend. If somebody had a party and somebody from another school showed up, there was a fight. Now my kids... Two parties at my house every weekend going through high school. Nobody ever got in fights. That's good. Nobody got in fights. Yeah. Yeah, it was pretty crazy. It was fascinating. Yeah. Fascinating.

31:12Different generation, right? Yeah, it's a great thing. I'm not complaining, but it was definitely fascinating. Yeah, things are very different. That's true. I have three daughters. One is in college and two are in high school. And I know you're about to be an empty nester. Yes, true. and uh and how hard that is like at least for me i hate it i hate i'm not ready i'm not there at the empty nest part but i hate my daughter being gone at school she's not even that far it's just that she's like on this side of her journey right you know and that's how you have to look at it it does suck um you know it's hard when when my oldest first left but then you know you just have to realize i gotta be happy for him he's you know moving on to that to that next uh stage of his life if it was up to my wife they'd all be still living at the house believe me yeah you have to let them spread their wings right yes 100 especially the boys yeah especially the boys yeah not the girl no i've heard you believe in the double standard so you um didn't have necessarily the best, from what I understand, the best example of a dad when you were growing up, but you take fatherhood very, very seriously.

32:33Yeah. And there's a lot of, a lot of men don't know, right? How to be a good dad. What, what advice would you have? And I did have, listen, there's different ways to look at role models, right? Like you'll hear people say, I never had any role models growing up. Yeah, you did. You just didn't look at it that way. Yeah. Perspective. I learned a lot from my dad. I learned a lot of, of, uh, things that I didn't want to be and how I didn't want to act and not just him, but can't put it all in him. I had uncles and aunts and all kinds of people that, that, that showed me, uh, what I did or didn't want to do.

33:10And, and, and I've always been good at that, at looking things, looking at things for what they are and not being a victim, you know, while I was growing up, I didn't realize it was, you know, the way it was. it wasn't until and even my relationship with my dad um i went through that phase when you get into your 20s i'm like it's my father you know it's my father it's my father then i had kids and i was like holy shit wait a minute this is the way you're supposed to feel about your kids you know so you know it's anything in life nobody's life is perfect nobody's life is whatever but you take the good with the bad and you you um you figure it out you figure out who do you want to be and What kind of a life do you want to live?

33:51And is the family thing important to you? The kids important to you? And all that stuff. It's your life. You know, my dad was one of these guys that in many ways was just very selfish. And he wanted to party and wanted to do the things that he wanted to do. And that is what it is. We turned out fine. I'm good. My sister's good. It's a really good point, though, to know what you don't want. And I say that to my kids all the time with any experience. You're absolutely right. With any experience. Yes. Yeah. It's like when you're young, everybody gets a shitty job when they're young. You end up in some shitty job and you're like, oh, this sucks.

34:31But you have to have that job. To have the experience. Because you have to know what you don't want to do. Yep. Right? You have to try a lot of different things to figure out. And I think, too, just having a job, how it builds character. Right? No matter what that job is, especially if it's a shitty job. Yep. You know, because you're doing the things you really don't want to do and it's teaching you that discipline. And then you feel good about putting in a full day's work. Like there's, to me, I believe there's something character building in that. Yep. You know, and feeling good about yourself.

35:03My youngest son, he was going to school down in Orlando, called me up and said, I have an idea that I want to pitch to you. I thought he was full of shit. I thought he just wanted to fly back to Vegas for the weekend or something. But he gave me this pitch on what he wanted to do. And I liked it. And I said, listen, I get it. And yeah, it'll probably work. So he wanted to quit school. And I said, you can do whatever you want to do. You're old enough to do what you want. But if you quit school, you're getting a job. You know, you're not going to, you know, I'm not going to, you know, fund your life anymore.

35:37You got to get a job. so he was uh out in california and he started putting in applications at places that you put in applications when you're 18 years old and now burger he he put in an application he ended up getting a job at uh u-haul okay right so he's working at u-haul and he's calling me every day bitching about this job he fixed tail lights and he had to clean all the trucks out and yeah you know lots of bad stuff that he had that he had to go through and and uh i loved every minute of every one of those conversations yeah because that's you have to go through that at some point in your life you do you have to learn yeah right and the best teacher is experience yeah and when you have parents who can just juice you here or there or whatever and i told them i said if i drop dead tomorrow.

36:29Right here today, this is the job you're qualified for. You know what I mean? Yeah. Because it's easy to pick up the phone and, hey, do me a favor and would you do this and that. But if you're not going to school and you want to go out and you want to give it a shot and you think you want to start your own business, got to go get a job first. Yeah. My youngest is 14. and I watched her lay around last summer. My older two are both athletes, so they're constantly doing all different kinds of things. And she would just lay around watching TV, be lazy, and I said, hey, honey, if you're not going to go to a camp, if you're not going to play a sport, you've got to get a job because you're not just going to be laying around the house.

37:16And she was all for it. She's working at checkout at the local grocery store. she's loving making a living a little bit of money right she knows that if she wants starbucks she has to pay for it i'll pay for lunch or food or whatever but if it's extra she's got to pay for it and she feels good about it because she's earning this money you know it's like such valuable lessons at such a young age it's true listen when you when you first get your first car and you're licensed there's a sense of freedom that you feel at that age that you've never had before then when you go out and get a job no matter how bad it sucks or whatever um when you get that first paycheck and it's your money and you can do whatever you want right nobody can tell you what to do with your money another um sense of freedom that you learn when me and my sister were kids so i had a single mom she was a nurse she worked all the time she worked overtime and and all that stuff so me and my sister were home alone a lot and my mother was a psycho with the chores like me and my sister had to clean the house do the ditches we had to do our own laundry you know all the yard work was done by me and I swear to god when I was a kid I'd be out there mowing those lawns and I said to myself when I get older I'm gonna figure this out and I'm never gonna mow a fucking lawn again in my life and uh yeah and how I don't mow the how old were you the last time you mowed a lawn oh that's a good question I was probably you know I was probably 17.

38:43Oh wow. 17 or 18. Yeah. Yeah. Well, you stuck to it until I bought a house. Yeah. I bought my first house. I mowed that lawn. That's what I mean. So like, was there a moment when you were like, you know what? Fuck it. I'm I now am making enough money. I am. Don't have to mow my own. I said fuck it when I still wasn't making enough money.

39:06You already knew what you didn't want to do and, And how important that is and how motivating that is. A hundred percent. Yeah. So what are you most excited about right now given, and first of all, congratulations on all of your success. I mean, it's really remarkable everything that you've been able to do. And one of the questions I had for you before I get to, now I'm going to go back, but you are very authentically yourself and you're not afraid to be yourself or to say how you feel or what you believe in. And I'm curious how much of that you attribute to your success and how important your values are, like your quick value check as to whether or not it's the right sponsor or whether or not it's the right business partner.