In short
Podcast Notes: 1A - 'If You Can Keep It': The Future Of The Free Press
Episode Summary The episode delves into the current state of local journalism in the United States, discussing its critical role in democracy and how recent trends threaten its survival. Key points of discussion include the decline of local newspapers, the impact of layoffs in major publications like The Washington Post, and the evolving media landscape shaped by digital platforms and independent journalism.
Key Themes and Discussions
Importance of Local Journalism
- First-Hand Reporting: Local journalists often provide the first account of events, unlike national outlets. They are crucial for confirming and contextualizing news stories.
- Community Connection: Local news fosters a bond of trust within the community, as residents can relate to their reporters and stories directly affecting their lives.
Decline of Local Newspapers
- Statistics: Nearly 40% of local newspapers in the U.S. have disappeared since the early 2000s, leading to "news deserts" where communities lack local reporting.
- Consequences: The loss of local journalism impacts civic engagement and accountability, with many areas going unchecked for political corruption or local issues.
Challenges for Major Publications
- Layoffs at The Washington Post: Anticipated layoffs, particularly in the Metro and Sports sections, highlight the struggles of even major publications to sustain their business models.
- Ownership Issues: Many key newspapers are now owned by billionaires, leading to debates about the sustainability and independence of journalism.
The Evolving Media Landscape
- Rise of Digital and Independent Journalism: New models like nonprofit newsrooms and independent outlets are emerging, reflecting a shift in how news is consumed and valued by the public.
- Examples discussed include:
- The Baltimore Banner: Noted for its investigative journalism.
- The 51st: A worker-led nonprofit news source in D.C.
- Use of Social Media: Platforms like TikTok and Instagram are becoming important sources of news for younger audiences, with discussions about the trustworthiness of content produced there.
The Role of Technology
- Digital-Only Operations: Some organizations are thriving through digital platforms, often relying on philanthropy and subscriber models.
- Engagement with Younger Audiences: Initiatives targeted at Gen Z, such as those by the News Movement, aim to present news in engaging formats that resonate with younger audiences.
Credibility and Trust in Media
- Declining Trust: National news organizations have seen trust levels drop significantly, while local news still holds a higher trust rating.
- Rebuilding Trust: Suggestions to improve trust include better listening to community needs, representation, transparency, and a shift away from an autocratic approach to journalism.
Future Outlook
- Potential Solutions: Discussed models focus on community engagement, emphasizing the need for journalism that serves the public good and fosters civic engagement.
- The Need for Support: As local journalism struggles, community involvement through subscriptions and donations is emphasized as essential for sustainability.
Key Takeaways
- Local journalism plays a vital role in democracy by holding power accountable and keeping communities informed.
- The decline of local newspapers poses significant risks to civic engagement and accountability.
- New journalistic models, including nonprofits and digital-first platforms, are emerging to fill gaps left by traditional media.
- Building trust with audiences is crucial, requiring transparency and a focus on community needs.
- The evolution of news consumption, especially among younger demographics, signals a changing landscape that traditional media must navigate.
Conclusion The episode highlights the intricate relationship between journalism and democracy, underscoring the importance of diverse reporting sources in maintaining an informed citizenry. The challenges faced by local news organizations call for innovative solutions and community support to ensure that vital information continues to flow.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe State of Local Newspapers
1:10 to 2:39
Discussion on the decline of local newspapers and its impact on journalism.
“You're listening to the 1A Podcast, the latest in our weekly series, if you can keep it, after this.”
Layoffs at The Washington Post
2:39 to 4:38
Eric Wemple discusses the impending layoffs at The Washington Post and the implications.
“Is it just money, just dollars and cents?”
Consolidation in the Media Landscape
4:38 to 6:14
Analysis of the media industry's consolidation and the shift towards digital operations.
“And the other problem is that after the first Trump presidency, I think readership has really been tough to conjure up at the Post.”
The Impact of Ownership on News Coverage
6:14 to 8:21
Exploration of how ownership by billionaires affects the journalism landscape.
“And I do believe that one of the goals of people in this industry is to reorient the public's, the way the public views newspapers.”
Community Reporting and Local News Importance
8:21 to 9:58
Discussion on the importance of local news coverage and community connection.
“between the Washington Post and the federal government that there's sort of a connection that they have.”
Voices from the Local Community
9:58 to 11:33
Emails from listeners highlighting the significance of local news sources.
“but the work the Banner is doing is incredible.”
The Dangers of Losing Local Reporting
11:33 to 14:00
A deep dive into the potential consequences of the decline of local journalism.
“But I think that that is sort of the heart of local news, right, is just showing up.”
The Impact of Local Journalism on Trust
14:00 to 15:00
Learn about the crucial role local journalism plays in building trust within communities.
“tragedies that happened there several years ago or two years ago.”
Concerning Trends in Press Freedom
15:00 to 17:00
Explore the alarming trends in the relationship between the press and the federal government.
“Because local journalism is the first step in trust.”
The Threats to Democracy from News Erosion
17:00 to 19:50
Understand the implications of diminishing local news coverage on democracy.
“and people are not going to want to do the job.”
Show all 24 chapters
Community Responses and Local News Innovations
19:50 to 22:00
Discover how communities are innovating to strengthen local news in the face of challenges.
“A Pew Research study found a really strong link between access to local news and civic engagement.”
The Future of Nonprofit Newsrooms
22:00 to 24:20
Learn about the rise of nonprofit newsrooms and their role in local journalism.
“We also have publications such as Where You At?”
The Role of Independent Media in Politics
24:20 to 28:00
Examine how independent media platforms can provide unique political insights.
“And the rest comes from philanthropic dollars and local major donors who see and believe that this work is vital for our city.”
Exploring Nonpartisan Perspectives in American Politics
28:00 to 28:40
Learn about the importance of independent platforms like Substack for discussing American politics.
“And I think that is something that maybe is hard to do for a max audience, but is really possible for more of a smaller audience on an independent platform like Substack.”
Personal Experiences with Local News
28:40 to 29:20
Hear listeners share their experiences and trust in local news sources over mainstream media.
“And Lynn emailed us, I left the Washington Post, which was my main news source.”
Reaching Underserved Audiences
29:20 to 30:20
Discover how new news organizations aim to engage Gen Z and news avoidant populations.
“A lot of his readers, although not all, are probably Gen Z.”
The Importance of Analytics in News Reporting
30:20 to 31:40
Understand how news organizations use analytics to connect with their audience and improve reporting.
“is making sure that we're empowering our audience with good information, with quality journalism to help them navigate the world around them, because they are inheriting one hell of a world, aren't they?”
Original Reporting vs. Aggregation in News
31:40 to 32:40
Learn how some news organizations differentiate themselves through original reporting and analysis.
“and we're reaching two-thirds of 18 to 35-year-olds in the UK.”
Innovative Nonprofit Newsroom Strategies
32:40 to 34:10
Explore how nonprofit newsrooms are adapting to community needs and building trust.
“And that permeates through our newsroom.”
Sustainability in News Media
34:10 to 35:30
Discuss the financial models that support news organizations and the challenges they face.
“Well, I want to read this email we got from Peter in Falls Church, Virginia.”
Maintaining Editorial Integrity in Commercial Partnerships
35:30 to 37:10
Learn how newsrooms can balance commercial relationships while upholding their editorial standards.
“So, we obviously have the residual revenue that comes from the platforms.”
The Case for Nonprofit Newsrooms
37:10 to 38:30
Understand the unique advantages of nonprofit newsrooms in serving the public interest and building community trust.
“You know, my background in the UK is in newspapers where it was the church and state and the commercial team were on a different floor and you probably didn't even know who they were.”
Rebuilding Trust in Media
38:30 to 40:00
Hear suggestions on how to restore trust in journalism amid changing media landscapes.
“First of all, they're designed to focus on public service.”
Community Reporting: A Local Perspective
42:00 to 42:40
Learn about the significance of local journalism through Casey's experience.
“That's a social-first news organization focused on reaching Gen Z audiences with original reporting.”
Transcript
Automatic transcript. May contain errors.0:07Well, we see it over, over, and again. the big news stories that mean the most to the state of our democracy don't always play out in Washington. Instead, they unfold in neighborhoods, on street corners, around the country, in real time. In many cases, the first images don't come from national news outlets, but rather the people who are there, cell phones in hand, including local journalists out in their communities. Journalists are trained to confirm and contextualize. But what does that look like in today's shifting media landscape? Local reporters on the ground are crucial, but nearly 40 percent of local newspapers in the United States have disappeared since the early 2000s.
0:47Even some of the biggest newspapers providing national coverage out of major cities are also on shaky ground. The latest example, massive layoffs expected at the Washington Post in the coming weeks. So what does it all mean for how news gets made and especially who gets heard? What's at stake for our democracy and who's trying to chart a new path forward? I'm Jen White. And I'm Todd Zwilich. You're listening to the 1A Podcast, the latest in our weekly series, if you can keep it, after this.
1:20Let's begin with Eric Wemple. He's media correspondent for The New York Times. He previously covered the news business for The Washington Post. Hi, Eric. Hello. How's it going? Doing well. Now, Eric, as we said, Washington Post staffers are bracing for significant layoffs. It seems the metro and sports sections are especially vulnerable. But what more do we know about where the Post is headed? Well, we don't know too much about where the Post is headed, at least vis-a-vis these layoffs. I mean, the Washington Post is, as you know, a tremendous investigative and reportorial organization. And they have had hundreds of people on this particular story within their own walls over the past three months, really.
2:01And very little news has – they've been able to – the reporters and editors, I'm saying, have been able to get very little news about their own workplace. It's being very tightly held, the details of whatever initiative is coming forward. We at The Times wrote last week a story about what we know. And I must say it was relatively circumscribed. I mean, we do know that the sports, the Metro and the International Desk are being told that they're going to be absorbing some pretty heavy cutbacks. But we'll see how it plays out. I don't want to make any predictions here. But they do seem to be going at those areas pretty heavily to the point that some editors have told just about everybody in their section that you've got to be prepared for everything, including possibly losing your job.
2:51Eric, what's the why? Is it just money, just dollars and cents? I mean, the Washington Post is famously now owned by Jeff Bezos. Most people don't think he bought it in the first place to make a profit, really. He bought it for other reasons, editorial platform and the like. At least that's the conversation that I've heard. Is this just a financial issue? Why is such a great question, always. Anyways, that's also one of the things that's difficult to sort of suss out here. But what I will say is there's talk in the corridors that the Washington Post needs to be self-sustaining, needs to stand on its own.
3:30And that has been a source of debate within the Post for a while and, of course, outside of the Post as well. Because it was bought in 2013 by Jeff Bezos, the Amazon founder. Jeff Bezos, obviously a person of tremendous needs, means, excuse me, and could support the paper and subsidize any losses for a really long time. At the same time, if you read Marty Baron's book, Collision of Power, he's the former decorated executive editor of The Post. His argument was The Post needs to be self-sustaining in case Bezos decides to bail on the paper and leave it with someone else. It needs to stand on its own instead of being subsidized.
4:12So the why is difficult to determine, but I think that they're going back to that rationale. And it is worth noting that the past few years have been sort of inimical to the Washington Post in terms of its business model. It has really struggled, lost hundreds of millions of dollars over the past several years because of, you know, digital advertising hasn't been roaring. And the other problem is that after the first Trump presidency, I think readership has really been tough to conjure up at the Post. Well, we should note that billionaires now own key newspapers, not just the Washington Post, but also the Los Angeles Times and the Boston Globe.
4:55More than half of U.S. daily newspapers are owned by just a few major parent companies. So, Eric, place what's happening at the Post within the wider context of this shifting and consolidating media landscape. Yeah, well, I mean, it is consolidating. I mean, like the newspaper business is, I mean, like Gatehouse Gannett, they combine, they have hundreds of newspapers. There is Alden Media, which is, excuse me, Alden Global Capital, which runs, you know, Media News Group, which also has a great amount. I don't know the number right off the top of my head, but has a tremendous amount of newspapers.
5:35They feel that it's easier to consolidate because they can keep their costs low because they basically centralize a lot of the operations of the newspapers, meaning printing and design and so on and so forth. So the more newspapers they get, the more profitable they feel they can be. So that's one of the things that's happening in the newspaper world. At the same time, there's a glimmer of hope that comes from the web, basically. Digital-only operations that also rely on philanthropy as well as advertising revenues and subscription revenues are starting to roar in this business. They're starting to come up.
6:15And I do believe that one of the goals of people in this industry is to reorient the public's, the way the public views newspapers. For the longest time, newspapers have been owned by fat cats, or for a great deal of time, newspapers have been owned by fat cats who make a lot of money off newspapers. Well, that's not true anymore, to a great extent. And I think that one of the goals of newspaper executives all over is to reorient people's views so that they think of the newspaper as sort of like public media, like something that is worthy of their philanthropic dollars, worthy of their donations.
6:53So that's something that is happening and is one of the bright spots in this industry. And I think we'd be remiss if we didn't point it out. Well, Eric, I mean, you spent a lot of your career inside the Washington Post newsroom. You're at the New York Times now, as we mentioned. Post has seen an exodus of long-term journalists in the past year, a lot of big names. Even so, those journalists from The Post are still putting out very impressive and important coverage. Just one example in August, Douglas McMillan and Kirkpatrick, Lydia Sittum published an exclusive in-depth report revealing ICE's plans to double its detention space to more than 107 ,000 beds.
7:31And that story reverberates even today as we see ICE pursuing literal physical warehouses next to train tracks in communities around America to house migrants. I mean, a lot of that reporting originated at the Post. So what is this kind of prolonged workplace uncertainty, this turmoil at a place like the Post due to reporters and the work they're trying to produce every day? Well, I'm delighted that you bring up the example and the point you make is 100 % true. The Post has really, really excelled through this past year, even as there's been a lot of turmoil in the newsroom. They've done scoop after scoop after scoop.
8:12It's because they work hard and also because the Post over the years, through its investment in local and national news, has, I think, developed something of a sort of a muscle memory between the Washington Post and the federal government that there's sort of a connection that they have. And people in the federal government view The Post as their hometown newspaper. I think they feel comfortable sending tips in the way of The Post. And so that has been something that The Post continues to thrive on and to their credit. I mean, we could be here for the rest of this program talking about the scoops that The Post has had over the past year.
8:53But to the second half of your question, how does it affect journalists? I think over the long term, they just get worn down by some of the dysfunction. And there's been plenty of that since, oh, the past two years in particular. Will Lewis started there in 2024. And there have been a series of events that have really sort of rocked the place. So I think there's a long-term fatigue that sets in. I think some of the journalists start looking for other opportunities or taking a buyout if it's being offered. but I don't think critically that it affects their day-to-day work. I think when there's a story and they get a tip, journalists just, they move, they go.
9:35They work hard and they get the story out. They have a lot of energy so they can gossip about problems in their workplace and produce scoops day in, day out. So I think that would be my answer to that question. It's a good one. Lauren Marks emailed us, I'm listening to your show right now, and the Baltimore Banner deserves a shout-out. Our previous city newspaper was not doing true investigative journalism, but the work the Banner is doing is incredible. They have so many sections, and the stories are interesting. Real people are writing them, and I feel grateful our city has such a good and reliable news source.
10:10Their work increases curiosity, and what could be better? And Janelle, in Ohio emails, I've been getting the majority of my news from independent journalists, YouTube news creators, and personal videos from witnesses. However, I still keep an eye on legacy media from both sides of the aisle so that I can be fully informed on what's being promoted. I call it opposition research. Coming up, according to Pew, just over half of TikTok users say they regularly get news on the platform, and younger adults are especially likely to do so. What does the news look like in that space? That's just ahead.
10:46Let's get back into the conversation with this from WAMU's Northern Virginia reporter, Margaret Barthel. I spoke to her recently about her work ahead of her stepping away from her role at the station. We are speaking shortly after the anniversary of the mid-air crash at National Airport last year that killed 67 people. And, you know, I have covered many moments of community grief. And I remember, you know, I covered a vigil on the Alexandria waterfront a few days after the crash. This is not, you know, a tremendous feat of reporting to show up and just, you know, have my recorder rolling and ask people why they came and, you know, how they're feeling in that moment.
11:34But I think that that is sort of the heart of local news, right, is just showing up. You know, you just go. You go and you sit with the emotions that your community is feeling in that moment. And you reflect that and you put that on the radio and, you know, sort of give that back to the world. And I, you know, I would like to think that it's one little thing that maybe helps our, you know, our region process those moments. That was WAMU reporter Margaret Bartell. And what Margaret has to say about local coverage just showing up reminds me of the kind of coverage we've been seeing over the last couple of weeks from papers like the Minnesota Star Tribune in Minneapolis providing just unmatched coverage from the community on the streets, the people affected by ICE and immigration crackdown on their own streets.
12:28Also, Minnesota Public Radio, we've had reporters on who have also been on the ground covering what's happening as well. And who, as a national show, we have relied on so very much. I mean, the proof is right there. It reminds me of the Pittsburgh Post-Gazette set to close this coming spring after 240 years of production, you know, 2019 Pulitzer Prize for their community coverage of the Tree of Life massacre that just would not have been the same from a national outlet. But Eric Wemple, local news is on the bleed. In 2005, just over 150 counties lacked a source of local news. According to Northwestern University, today it's more than 200.
13:09As you zoom out, what does this loss of local reporting mean to how stories with local and national implications, like immigration, like Tree of Life in Pittsburgh, like the D.C. plane crash that Margaret Barthel just talked about, how those get covered? Well, I think it's almost impossible to tell. It's the great void that we don't know, which is the scariest part of it all. You know, we see what is there, and what is there oftentimes is remarkable. The point you make about the tree of life is echoed across the country whenever there is a crisis in any city in America. Whether it's a natural disaster or whether it's protests or something else, you see every time, if you read like Brian Stelter's CNN newsletter, you'll see inevitably, hey, this local, or the Honolulu, for example, the tragedies that happened there several years ago or two years ago.
14:08Every time, it's always like local newspapers are coming alive. They're putting all their resources, they're throwing their entire newsroom on the flood or whatever it is. And it's amazing. It happens every single time. So we see what we do, what's there, but we don't see what's not there. So municipal corruption could be going unchecked. Political campaigns could be going uncovered. We just don't know. And that's, as I say, the scary part about it. And I think it's inevitable that it's been happening because of what you call the bleed. There have been tens of thousands of journalism jobs that have been lost.
14:48There's no way that our society has not suffered from this. And it's probably the case that the tanking trust that Americans have in the media is in some way a function of this fraying of the local journalism model. Because local journalism is the first step in trust. You know, if there's a fire on the corner and you saw it walking home the previous day and you see it written up in the newspaper, there's an immediate bond of trust that's created. And when there's less and less of that, you know, that first step in the trust chain just doesn't quite happen. And I think there's an unraveling happening.
15:30So that would be my answer there. So we've been talking about the importance of local news, but we should also note that over the past few weeks, we've seen a series of extraordinary moments involving the press and the federal government. That includes the arrests late last week of independent journalists Georgia Ford and Don Lemon, along with two others. And a federal judge blocked the government from reviewing devices it seized from a Washington Post reporter's home. So, Eric, what do these cases say to you about the relationship between the press and the federal government right now? I think there is, I hate to be sort of like dramatic about it, but I think that there is every reason to sort of be alert about this and be very worried about the trends.
16:16I mean, this is the first time we're talking about, let's talk first about the search and seizure of devices at the home of a Washington Post journalist. That was on January 14th. As the Reporters Committee for Freedom of the Press noted, this was the first time that a reporter's home residence has been searched as part of a National League investigation. And that is a really, really, really big deal. Because if you want to report on national security and you want to report on what one of my sources called the most important government function, which is national security and intelligence and so on and so forth, you need sources.
16:57And if the government's going to go around searching reporters' homes, well, it's going to be tougher to get those sources. and people are not going to want to do the job. So, I mean, like, this is an enormous, this is sort of a, this is a watershed. The thing that happened with Lemon and Fort is also very troubling from a media law perspective because these people were doing their jobs. Obviously, there was some degree of complication in the sense that it happened in a church. But journalism is, you know, protected under the United States Constitution. There is freedom of the press, and that was an example of the exercise of that freedom.
17:39And so that is, as you said, the judge, I think you were mentioning, yeah, twice I believe in the Lemon situation, judges had turned down an attempt to charge, arrest, indict Don Lemon. I guess the third time they made it work somehow. But yes, it's extremely troubling if you're anywhere near the journalism world. And I think it's extremely troubling for the citizenry as well. And Eric, there's a progression here. It strikes me. We're talking about the business of news and it's important. There's also a progression in terms of the authoritarian crackdown on the news business. We've gone from fake news, the refrain fake news, which just means like don't believe negative stuff about me or us, to enemy of the people, go ahead and intimidate them, to the government intervening, arresting journalists and raiding their homes.
18:32There's a clear escalation and a clear progression there. I think that's unmistakable. I think it's unmistakable that there's an escalation. That is quite laid out in the facts and what has been happening. And obviously, there are remedies for journalists. For instance, let me just take, for example, my own employer. It sued the Pentagon over the set of restrictions that the Pentagon imposed on journalists in October, setting up a bunch of grounds on which they could have their press passes revoked. One of those being that in certain circumstances, if reporters receive or publish classified and certain unclassified information, they could lose their press pass pending determination by the Pentagon.
19:23Well, most news outlets that were in the Pentagon denounced that as a transgression of the First Amendment in the time sued. So there are recourses at this point, but we should not have to be taking these steps to protect our rights. For the longest time, they were pretty well protected and pretty well observed. That is changing. Eric, before we let you go, I would just love to hear your perspective about what's at stake for democracy, especially when we look at the erosion of local news. A Pew Research study found a really strong link between access to local news and civic engagement. People who tended to be more civically engaged, they were also very interested in local news.
20:12So as we see that footprint, that local news footprint shrinking, what are your concerns about what it means for how well our democracy functions? I mean, the concerns, I don't know that they could be more pressing. I mean, just think about how the last time you entered the voting booth. Or think about a time, if you're as old as I am, that you entered the voting booth and you have, let's just say you're voting on, I don't know, 10, 15 races. And, you know, even very involved citizens may not have read widely about each particular campaign. But when you have a really lively news ecosystem, you're likely to hear something about this candidate, something about that candidate, something about this other candidate.
21:00So when you go into that voting booth, you have some clue about what you're doing. I fear that increasingly even motivated citizens when they go to the voting booth will have no clue what's going on. I think that is the case. That's why Medill, who you cited earlier, is so careful about documenting these news deserts. Because the news deserts are where people would have to struggle and sort of like clamor to find any sort of news about what's going on in their local municipality, let alone find news that holds people to account. So if you figure that awareness and accountability are measures of democracy or elements of a democratic society, then yeah, it's a pretty big deal, I have to say.
21:44Well, that's Eric Wimple. He's media correspondent for The New York Times. Eric, thanks for speaking with us. Thank you. And we're hearing from so many of you. Cyrbril from New Orleans emailed, we have a robust local news structure with our daily The Times-Picayune still pulling its weight, albeit being a smaller operation. We also have publications such as Where You At? and The Gambit, which report on local and state news. Finally, a favorite of mine is the longstanding beloved zine, Anti-Gravity. They also feature stories about local, statewide, and national issues and definitely keep it real.
22:19And then we got this from Joanne who emails, I'm a former Washington Post reporter and I share the angst about the current situation there, but I also spend summers in Maine where there are real signs of hope. The local newspapers there were collapsing like everywhere else, But four local newspapers were consolidated two years ago into a weekly paper called the Midcoast Villager that has been very successful. It combines an aggressive staff with engaging caricatures and artwork and a public cafe that draws in locals not just as customers, but as sources. Also, there's a new online news outlet called the Main Monitor that is producing scoop after scoop with a bare-bone staff and good art.
22:56It's surviving so far on donations from enthusiastic locals. Well, thanks for those messages. We have to take another quick break, but we'll have more from our guests and from you in just a moment.
23:11Well, this is a great moment to widen the conversation now from the pressures facing legacy newsrooms, as we were just discussing with Eric Wemple, to these types of experiments, like in Maine, trying to step up to challenges, reorganize, refinance. Another example, The 51st, that's a worker-led nonprofit local news source for Washington, D.C. that was launched after WAMU, which produces 1A, shut down its local news website, DCist. And we heard from a co-founder of The 51st, Maddie Poore. We came out of the ashes of the abrupt closure of DCist by WAMU in 2024. And we're part of the growing field of worker-led and cooperative newsrooms around the country.
23:52Our business model is one where we see our work as a public service and an important resource to the community. Publishing news you can use, like an explainer on who's responsible for clearing different parts of the sidewalk when snow hits. We take feedback and ideas from our readers really seriously and see it as we're co-creating an information system for our city. And we know people are willing to pay for it. 67 % of our revenue comes from subscribers, even though we don't have a paywall. And the rest comes from philanthropic dollars and local major donors who see and believe that this work is vital for our city.
24:28Maddie, thanks for that message. Now, WAMU does still publish local news on its site, wamu.org. Let's turn now to Karen Runlett in Miami, Florida. She's the executive director of the Institute for Nonprofit News. It's a national network that supports hundreds of nonprofit, nonpartisan newsrooms working to provide public service journalism. Karen, welcome to the program. Hello. Thank you so much for having me. And on the line from London is Rebecca Hudson, editor-in-chief of the News Movement. That's a news organization focused on reaching Gen Z audiences with original reporting. Becca, it's great to have you.
25:03Hi. Thank you for having me. Karen, from where you sit, what kinds of journalism are communities most at risk of losing right now? Well, at the local level, I just heard Eric speak quite a bit about investigative journalism. It takes time. It takes resources to do that. So accountability reporting, finding out what governments are doing, find out where the taxpayer dollars are going, school boards, how they're spending, that's very much at risk. But we've lost so many local reporters across the country, that we don't have general explainers so that people know who they're voting for and what those folks plan to do when they're going to the polls.
25:47And we're also losing a lot of information about the day-to-day activities of a community, whether that's arts coverage or whether that's just what's going on with the roads. We're losing, we've lost all of that as we've seen, you know, 3 ,200 newspapers closed across the country. Where are nonprofit and community-based outlets succeeding? And where are the gaps still really difficult to fill? So some of the greatest success stories have been at the national level, like a ProPublica. But I also heard you talking before about the Baltimore banner. I heard you talking about the main monitor. And I do have to really lift up our newsrooms in Minneapolis.
26:36We've got Sahan Journal, which is immigrant-led and which is working closely with community to really bring in videos and bring in tips and bring in lots of different points of view and witnesses and into the reporting and make sure that's a rich part of the story. Also, MinnPost, all of public media. They're all nonprofit newsrooms. They're all 501c3 organizations. These organizations rely heavily on donations, readers, listeners, viewers. They're powered by the public. So the good news is that donors have stepped up and they're starting to understand that if they want local news, they have to support it by reading it, by listening to it, by donating to it.
27:24We heard from a 1A regular, Gabe Fleischer. You've heard him on the show before. He's in his early 20s, and he reports on politics in his popular substack, Wake Up to Politics. It has about 60 ,000 followers. It's a completely subscription-based model. No advertising, no corporate backers. Something that is special about independent media is you don't necessarily need an enormous audience of millions of people for it to be supported. You can have a little bit more niche audiences. As long as there's enough people willing to pay as part of a subscription model, My readers really come from a whole mix of backgrounds, some people who work in politics, others who it's the only thing they read about politics in a day.
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28:05But what unites all of them is they're interested in kind of a nonpartisan look, very granular look at American politics, what isn't getting done, but also what is, including some of the kind of more bipartisan, less conflict-driven parts of politics. And I think that is something that maybe is hard to do for a max audience, but is really possible for more of a smaller audience on an independent platform like Substack. Gabe, thanks for that message. We're hearing from lots of you, too. Liz emailed, we're blessed here on Cape Cod. The Boston Globe deserves a shout out along with the Cape Cod Times.
28:36We're also fortunate to have the weekly enterprise newspapers that cover hyper-local town news. And I rely on PBS, as I have for years. And Lynn emailed us, I left the Washington Post, which was my main news source. It was a slow burn until the final straw when they made excuses to not make an endorsement for the last presidential election. I also have eliminated mainstream media except some local news for the weather. I was exhausted by the entertainment value that seems to be more important than facts and truth. I turned to The Guardian, non-U.S. edition, and sometimes the BBC online. And Julie in North Carolina emails, My husband and I feel a civic duty to subscribe to our local newspapers.
29:11The Winston-Salem Journal and The Chronicle, in spite of cost increases, local news serves the common good. Rebecca, we just heard from Gabe Fleischer there, who's a frequent guest on this show. He's Gen Z. A lot of his readers, although not all, are probably Gen Z. That's your target market too, although in a different way than Gabe is doing it on Substack. Tell us a little bit more about the scope of the news movements, news operations worldwide and what you're doing day to day. Absolutely. So we are a sort of generalist news organization and we operate, we're social first. So we're publishing on Instagram, on TikTok and YouTube.
29:48and our mission is around bringing news to what I would consider to be an underserved audience, so Gen Z audiences, and also people who are kind of news adjacent or even news avoidant. You know, I think we are seeing time after time, survey after survey, showing that sort of trust is declining between consumers and news and there are so many things competing for our audience's attention, their favourite streamers, influencers, creators, you know, you name it, you can kind of do anything on the internet besides consuming news And so our challenge and our sort of mission, and the thing that gets us out of bed every morning for the news movement, is making sure that we're empowering our audience with good information, with quality journalism to help them navigate the world around them, because they are inheriting one hell of a world, aren't they?
30:32They've got wars raging on three continents. We've got climate crisis. We've got kind of, you know, shifting power dynamics across kind of, you know, sort of axis of power. There's a huge amount to understand, and it's going to impact them almost more than anyone. So we want to make sure that we're giving them content where they already are in a way that they understand, in a way that empowers them, you know, to make decisions about what's happening to them and to the people that they care about. Becca, how do you know what you're doing is working? That's a great question. So firstly, I'm sort of obsessed with analytics and the insights.
31:03So you'll know that the different platforms have kind of different levels of transparency that show you how your content is doing. But you can kind of pretty quickly tell whether what you're doing is resonating or not. So our audience are very quick in the comments to tell us if they want more about a story, if they think we've missed a detail out. We're really transparent about why we do our reporting. Last week, we shared some exclusive footage of Alex Pretty 11 days before he was basically shot in Minnesota. And we did a whole follow-up piece about why we did that story and why it was important and how we did it.
31:33So we respond to what our audience tell us. And we're reaching one in two 18 to 35-year-olds in America every month. and we're reaching two-thirds of 18 to 35-year-olds in the UK. So the audience is there, but we pay really close attention to what they're telling us and how things are performing to make sure that we're serving them and doing what we claim to do. Becca, so much of the news content that I see on TikTok and Instagram platforms like that, a lot of it is aggregation, essentially. Very popular TikTokers, Instagram content creators in the news space, But they're essentially reading the New York Times or the Washington Post or CNN and sort of repackaging it for their followers or for the algorithm.
32:17What you're doing is different, though. You're adding original reporting, original analysis. Are you doing something different there? Yeah, I mean, exactly. And, you know, I'm sure we'll get on to it. But kind of news creators and newsfluencers are building loyalty and engagement with their audience that traditional news brands could only dream of. But like you say, we add our own levels of original reporting. We have a senior correspondent, a guy called Dan Ming, based in our New York office, who is out generating original stories all the time. And that permeates through our newsroom. You know, we don't think about news in that kind of on-the-nose, you know, down-the-line style of reporting.
32:52We've got colleagues and peers across the media who do that really well. So we want to cover what's happening in Ukraine, but we're not going to do it kind of using maps and sort of how Steve Rosenberg for the BBC would do it. we're looking at it through a group of nail bars that has been set up to employ women whose husbands have gone off to war. Or we've told that story through rave culture in Kyiv and how easy it is to get music and how easy it is to go out. And so we have that kind of sideways in look on all of the daily news. So how our news appears is kind of news, but not as you'd know it or not as you'd come to expect it.
33:25Well, Karen, we talked a lot about the connection between engagement in civic life and local news. And I want to hear an example of a nonprofit newsroom in your network that's adapting or experimenting in a way that's helping rebuild that local connection. Absolutely. So I'll speak about Conecta Arizona, which is a newsroom, a small newsroom. It's in Spanish language. And they communicate with their audience on WhatsApp. And they answer a lot of of very basic questions. They do a lot of listening and they build trust because they're giving accurate information on the WhatsApp. And then they, and there are other newsrooms like that as well, are able to use the trends and the data that they're picking up from the conversations with the audience to produce journalism, to produce reports, original reporting, articles, videos, and post them and publish them and share them with others, with for-profit organizations right in the community.
34:33Well, I want to read this email we got from Peter in Falls Church, Virginia. I've been a reasonably good journalist since the early 1980s. I am an obsessive consumer of every kind of mainstream platform and beyond. Since 2001, I have listened to ideas on how to save radio, TV, and print. Bad results. Then you had nonprofit ideas, et cetera. Mixed results. But what pains me most is how the internet has ruined so many industries. The media is a big one, and it will only get worse. I see way too much opinion. The idea of influencers on social media is a joke. It will lead to no fair, balanced, or ethical voices.
35:09Thank God for NPR and PBS until, of course, it loses more funding. And, of course, we are largely donor-funded, so that is up to the people who use these services. But both of you are experimenting or working with organizations that are experimenting with how to create a sustainable model. So, Becca, first to you, how financially sustainable is the model you're using right now? How is your operation funded? So, we obviously have the residual revenue that comes from the platforms. So, you know, the RPMs from YouTube, obviously TikTok and Instagram don't offer the same kind of pre-roll monetization.
35:46But we partner with brands. So we have an agency as part of our group called the Calibre Collective, who offer kind of social media consultancy, production support, you know, full service, full kind of full wrap of services to brands who want to operate and tell stories effectively on social. So we work with Amazon in the UK. We work with Movember. We've worked with Planned Parenthood. And, you know, we use the findings from our newsroom. You know, we're talking to Gen Z or social audiences, you know, all day, every day. You know, we are, you know, we understand the agility of the algorithms. We know when things change, we're across trends, and we can share that with brands who want to, you know, effectively tell stories on social.
36:28And, you know, what I would love more than anything is for the news movement to change the business of news in every sense. So not only how news gets told and who gets to tell it, but also in creating a truly sustainable business model with brands to take away the kind of fear and concern around appearing around news content. and actually understand that, you know, journalists are many things, but we are experts at storytelling and that actually that can sit collegially alongside brands' ambitions too. So on one hand, you're addressing the concern brands may have with appearing alongside news content.
37:00How are you also maintaining an editorial firewall between your reporting and the relationship with those brands? Yeah, absolutely. It's a great question. So we have a really copacetic relationship between editorial and commercial. You know, my background in the UK is in newspapers where it was the church and state and the commercial team were on a different floor and you probably didn't even know who they were. Whereas we have a kind of consistent dialogue and a kind of a culture of ongoing, you know, consensus and help. And, you know, if there ever have been concerns and there have been in the past around, you know, who we're working with or the stories that we're telling, that's something that we have a really healthy rapport around.
37:35But our journalists know that regardless of who we are working with in a commercial perspective, there is, you know, we operate without fear or favour. and if there's a story to be told, we'll tell it. And that is something that, you know, our commercial partners and our commercial team understand. But I think immunizing newsrooms from commercial reality explains why lots of these newsrooms are in the mess that they're in. And, you know, news and journalism kind of, you know, running up these huge bills and not understanding the commercial realities that they're operating in isn't helpful. And that's something that we work really hard to combat here every day.
38:07We're talking to Rebecca Hudson from the News Movement and Karen Runlett from the Institute for Nonprofit News. Well, Karen, your organization supports nonprofit newsrooms across the country, different model to what Becca is working with there in London. What distinguishes nonprofit news from for-profit outlets? Why does it matter for their sustainability, especially as we've heard advertising revenue continues to shrink, especially online? Why don't I make three points? First of all, they're designed to focus on public service. They are 501c3 organizations. there's legal language that requires them to cover news as service to the community.
38:46So it's not for entertainment purposes. Number two, they answer to the community and they receive donations from them and they have community boards. So they're really in touch and answering and being held accountable by the community. And something I think that's important to notice in the U.S. is that the IRS actually keeps them from endorsing political candidates. So a nonprofit newsroom like a Cardinal News that covers Southwest Virginia is not making political endorsements. That's something that's really different. But they are powered by reader and listener donations. They receive grants.
39:25There are still sponsorships. They produce events. And in some instances, they do receive public funding. Well, as we wrap up here, I want to circle back to what we discussed earlier, which is trust in media. It's been on the decline for years. In late 2025, 56 % of U.S. adults told Pew they trust national news organizations. That's down 20 points since 2016. Americans trust local news more, about 70 % do, but that's still down from 82 % in 2016. So from each of you briefly, how do you think that trust can be rebuilt, especially in this world where the media landscape continues to shift? The line between journalists and potentially less reliable content creators, it's increasingly blurry.
40:14Becca? Well, firstly, I think that that lack of trust and the decline in trust is on journalists' fault. I don't think this is about blaming audiences. And, you know, our approach is that people need to see themselves represented. I think for too long, the people who've had the privilege of telling the news have come from specific backgrounds. The language that's used is very academic. It's very intellectual and you're kind of made to feel a bit stupid if you don't understand why something's happening. And I've been on dates where that's happened and I haven't wanted to see them again. So I don't know why we'd expect people to then come back to our news brands.
40:43So I think it's about, you know, building genuine rapport with audiences, representing all stories, not just specific stories, and being transparent about how things happen. I think, you know, for too long, news has appeared very autocratic. It's very top down. It's based on the kind of instinct of an editor, whereas actually we need to be more, you know, There needs to be more transparency and more back and forth and dialogue between audience and news brand. So they understand why you're doing what you're doing. And they feel like they've got a seat at the table. And they're not just being kind of told what to think by some lofty people in a newsroom somewhere.
41:15Karen, I want to get you in here before we run out of time. Go ahead. Very quickly, be better listeners. Give people news that is of value that they can take action on. Don't just report on tragedy. And meet the public. People trust local journalists more because they might see them at the supermarket. They might see them at the library. It's easier to trust someone that you meet and that you shook hands with than it is someone that you're arguing with in the comments. And lots of arguments happening in the comments. Karen Rudlett is the executive director of the Institute for Nonprofit News. It's a national network supporting hundreds of nonprofit, nonpartisan newsrooms working to provide public service journalism.
41:59Also with us today, Rebecca Hudson, editor-in-chief of the News Movement. That's a social-first news organization focused on reaching Gen Z audiences with original reporting. Thanks to you both. And as always, thanks to Todd Zwillick. You join us every Monday for If You Can Keep It. It's always great to see you. Let's end on another message from one of you. Casey emails, I live in central New York and have been a reporter for our local county newspaper for the past five years. I cover 20 municipal and school board meetings monthly and sometimes cover content that likely wouldn't get covered by the editors, such as social justice protests and community law enforcement collaborations.
42:36It's a$2 weekly publication, and I'm proud to be part of covering my county. Well, Casey, thank you, and keep up the good work. Today's producer was Avery Jessa-Chatmick. This program comes to you from WAMU, part of American University in Washington, distributed by NPR. I'm Jen White. And I'm Todd Zwilich. Thanks for listening, and we'll talk again tomorrow. This is 1A.
43:17This message comes from WISE, the app for international people using money around the globe. You can send, spend, and receive in up to 40 currencies with only a few simple taps. Be smart. Get wise. Download the WISE app today or visit wise.com. T's and C's apply.
From the publisher
In many cases, the first images and explanations of what’s happening don’t come from national news outlets, but the people who are there with cellphones and cameras in hand. That includes local journalists who are out in their communities. Journalists are trained to confirm and contextualize, but what does that look like in today’s shifting media landscape?
Local reporters on the ground are crucial. But nearly 40 percent of local newspapers in the U.S. have disappeared since the early 2000s. Even the largest newspapers — providing national coverage out of major cities — are on shaky ground. Layoffs are expected at The Washington Post in the coming weeks.
What does it all mean for how news gets made and who gets heard? What’s at stake for our democracy? And who is trying to chart a new path forward?
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