



34 episodes
by Armand Farrokh & Nick Cegelski · English
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.









18 “deal cheat codes” to shorten the sales cycle, organized into early-, mid-, and late-stage tactics.
12 Nov 2026 · 27m · 15 chapters
Cold-calling objection roleplay covering “SWAT” (split/handle the real reason) and 20 objection responses in ~30 minutes, emphasizing disarming tension, getting permission, and asking questions to…
10 Nov 2026 · 37m · 14 chapters
Katie, VP of Enablement at a billion-dollar company, explains her weekly/bi-weekly/monthly/quarterly enablement operating rhythm that “controls the chaos” of a ~100-person sales org and helped 3x…
5 Nov 2026 · 21m · 8 chapters
Kayde Givens, VP of Enablement at a $1B+ company, explains her first-90-days playbook to triple quota attainment in her first four months, focusing on pre-day-1 planning, listening tours, focus…
3 Nov 2026 · 31m · 9 chapters
How to use “buying signals” to close deals that are already in motion—by mapping signals to each deal stage, using historical data to find your best signals, and shifting management from activity…
29 Oct 2026 · 33m · 14 chapters
A LinkedIn social selling masterclass focused on booking warm meetings and accelerating deals without cold calling.
27 Oct 2026 · 30m · 10 chapters
Active listening and discovery-call tactics to get prospects to open up, plus social-selling-style outbound alternatives to cold outreach.
22 Oct 2026 · 28m · 11 chapters
The episode argues that “social selling” isn’t posting content or begging for referrals; it’s using LinkedIn Sales Navigator relationship data and your network’s network to generate warm…
20 Oct 2026 · 22m · 10 chapters
How to use LinkedIn to find warm prospects and book more meetings, replacing cold outbound with relationship-based “social selling” tactics.
15 Oct 2026 · 12m · 4 chapters
How to use LinkedIn Sales Navigator to find warm leads and book meetings faster, replacing cold outbound with “warm” signals from relationship and activity data.
13 Oct 2026 · 17m · 7 chapters
How to master LinkedIn social selling to book meetings, using systematic connection outreach, engagement, and follow-ups (videos, comments, notifications), plus a “call opener” script and…
8 Oct 2026 · 34m · 16 chapters
How to replace cold outbound with LinkedIn Sales Navigator “saved searches” and alerts that surface warm lead signals from relationship data and your network’s network, then outreach without being…
6 Oct 2026 · 20m · 11 chapters
Parallel selling to speed enterprise deals—how to handle board presentations, start procurement/legal work early, multi-thread across teams, and accelerate vendor review so MSAs get signed faster.
1 Oct 2026 · 31m · 15 chapters
How to plan an effective sales/revenue kickoff (RKO/SKO) using five goals, theme selection, a detailed 3-day agenda, and a six-phase planning timeline/logistics to build culture, inspire reps,…
29 Sep 2026 · 49m · 22 chapters
30MPC roadmap announcement for a new social selling course with Sam McKenna, plus a launch event and a month-long drip of social-selling content.
28 Sep 2026 · 17m · 4 chapters
How to plan and run a high-impact Sales Kickoff (SKO) as a sales leader—covering theme selection, personal connection, time management, agenda design, breakouts, recognition, and post-SKO momentum.
24 Sep 2026 · 33m · 22 chapters
How to improve sales kickoffs (SKOs) with 9 “ideas worth stealing” to move from boring “rah-rah” to memorable, effective sessions that teach real deal patterns and build cross-functional trust.
22 Sep 2026 · 29m · 10 chapters
Hiring, onboarding, and motivating SDRs; how to identify coachable candidates, structure ramp, and keep reps motivated.
17 Sep 2026 · 38m · 17 chapters
Enterprise sales strategy for mapping a customer’s “shadow org chart”/power base to identify champions, exec sponsors, blockers, and influence paths; then using “playing Cupid” matchmaking…
15 Sep 2026 · 43m · 9 chapters
How to run sales pilots/POCs that reliably convert to closed deals by defining baseline success metrics, proving measurable progress within 4 weeks, and building “two champions” (business +…
10 Sep 2026 · 36m · 12 chapters
How to build and turn around an elite outbound SDR team, focusing on culture/energy, hiring, weekly “rhythms,” activity metrics, targeting, and messaging frameworks for cold calls and cold emails.
8 Sep 2026 · 47m · 20 chapters
Building a cleaner, higher-signal sales pipeline in the AI era by reducing “slop” (spray-and-pray outbound that creates noisy, unqualified opportunities) and improving pipeline inspection, data…
3 Sep 2026 · 35m · 9 chapters
AE vs AM responsibilities; how account managers create expansion by delivering “proof” of value, running a four-step account management loop, and using seven levers plus four triggers to find white…
1 Sep 2026 · 30m · 10 chapters
Enterprise deal acceleration by partnering with executive assistants (EAs), validating the executive sponsor/champion, and mapping both the visible org chart and the “power base” (influence network)…
27 Aug 2026 · 42m · 12 chapters