Introducing: The 30MPC Enablement Program

0:00If you are on this page, you've probably already thought about hiring a sales trainer. The problem is most sales trainers show up, spew a bunch of theoretical nonsense telling you to sell the value and then disappear 48 hours later and your team usually hasn't changed a damn thing. So we have a different way that'll actually get you to President's Club. The 30 MPC Enablement Program teaches your reps literally any skill from cold calling to negotiation and everything in between. And then we partner with you to build out all of your playbooks to make sure it actually sticks. Most sales trainings are super academic, theoretical, and they leave your reps wondering, what the hell do I actually say?

0:36And that's why step one is we have courses that teach your reps literally exactly what to say, step-by-step, whether you are cold calling, running a discovery call or a negotiation, all taught by top 1 % sales trainers and practitioners in the game. And that is where most sales trainings end, but that's where our program begins. Right, because even if the training goes well, you're usually left wondering, what the hell does this cold call script or discovery question actually sound like for my company or my product. So step two is we get all of your leaders and reps in a room to build out custom playbooks with you.

1:10So you leave with completely customized call scripts, discovery questions, and multi-threading playbooks that work for your specific company and sales motion. Right, but even if you have the right scripts, most sales training falls flat because nothing actually happens after the training is delivered. And so step three is we make it insanely easy for you to just show up and reinforce what you learned in steps one and two. We tell you the exact reinforcement sessions to run, how to run them, and even help you plug in 30 MPC playbooks and scorecards into your AI role play tool, or maybe even in your call coaching platform.

1:44And then we do this over and over and over again so that in onboarding, you onboard and ramp reps way faster because they leave onboarding with every single skill you could possibly hope they could have to get to President's Club at the end of their first 30 days. And in Everboarding, where your team closes more skill gaps in a year than most do in a decade. Your SDRs have mastered everything from cold calling to cold email to social selling to time management. Your AEs know how to do great discovery calls that don't feel salesy. They know how to multi-thread. They know how to negotiate. They know how to drive timeline.

2:19And in individual coaching plans, you can help your reps with literally anything else they could be struggling with. Maybe one rep is using their first business case on a six-figure deal. Maybe a rep wants to learn how to use mutual action plans. Or maybe one of your SDRs just wants to figure out how to structure their day so they fit in their cold calls on time. So Armand, what's the catch? There's some common questions that come up here usually. So there are three common questions that usually come up. Question number one is, do you help us do the work because we're a lean enablement team? And the answer is yes.

2:49In fact, most of the time, teams are coming to us because enablement is asked to run product enablement, cure world hunger, and teach all reps how to multithread. And so we have an entire enablement team that actually understands sales and has been working on 30 MPC content inside and out. So it is our job to partner with you and make sure that the 30 MPC tactics turn into playbooks that are actually tailored to your company and be an extension of you and your enablement team. Right. The second question that usually comes up is, does 30MPC do live trainings? The answer is yes, we do live activations and we oftentimes speak at SKOs for some of our enterprise clients.

3:26But the reality is most of our customers realize that the 30MPC curriculum gets you 80 % of the way there. And then we help you and your enablement team to facilitate workshops because training only sticks and only works for your company if it is reinforced by your frontline managers. And then the last question that we get is how do I know this works for my sales motion, whether it's I'm a hardware company or a software company or AI or infrastructure or small company, big company. And the reality is we've done this for dozens and dozens and dozens of different sales teams. And this is where we partner with you because one, we've seen hundreds of other companies roll out these frameworks, but two, you're the expert in your space.

4:07And that is where we partner with you to build out playbooks and tailor them to your specific sales motion. And our customers will show you the results too. Companies like Tremendous increased cold call set rate by 60%. Or companies like Fundraise Up improve their sales cycle time by 33 % from stage one to stage two, and they cut their reps' ramp time literally in half. So here's our offer. Request a meeting with our team, and if nothing else, we will give you a sense of what a 30 MPC program could look like for your team. So fill out the form below, and we look forward to meeting with you.

4:41Today's show is brought to you by Pipedrive's easy to use and customizable CRM with built-in meeting intelligence. My favorite discovery question is the multiple choice question, which sounds like typically when I'm talking with folks like you, they're focused on A, B, or C. Which is it for you? Now, A, B, and C have to be problems that you can solve because that's how you steer the conversation in the direction of places you can help them. Now, Pipedrive's built-in meeting intelligence helps you focus on your follow-up question, not on scrambling to take live notes. And we built a full discovery toolkit with them free in the 30MPC closers hub.

5:12There's a link in the show notes. Today's show is brought to you by Full & Rich. which compiles 20-plus premium data vendors in one place to dramatically improve your call connect rate. When you're cold calling, you have to make sure you're not showing up as spam-likely on your prospect's end, and one way to do this is to stop calling bad numbers over and over again. Mark your disconnected or fax lines or wrong numbers so you know not to dial them again. Or even better, make sure your data provider only gives you verified numbers to start with. We partnered with Fullenrich on a guide of nine ways to improve your call connect rate.

5:40Get it for free in the show notes.

5:47Today's show is brought to you by Align, the AI deal workspace that helps sales teams close complex deals. So here's a tip about multithreading. There are stakeholders in your deals that you don't even know exist, like the VP of Finance, who's viewed your champion's recap twice this week, but no one actually introduced you. That is the type of person who's beacon around your deal and might sneak up to kill the deal at the finish line. And Align's AI surfaces it before it's too late so you can multithread to them. We built a full multithreading playbook powered by Align. It's free in the show notes.

6:15Thank you.