In short
Jacob Collier revisits how to turn stress into creativity through music theory-as-emotion, “arrival/departure” in keys, and using audiences as instruments.
Guest backgrounds
Jacob Collier is a Grammy-winning multi-instrumentalist known for viral “audience choir” performances. His upbringing included candlelit family dinners and a mother who conducted, teaching him music’s emotional power early. He was not classically trained; he learned by following what “lit him up,” including language and wordplay.
Key claims
Creativity is finding order in chaos, and also breaking/building simultaneously. Negativity is the enemy of creativity; healthy expression beats “tortured artist” myths. Music is a language everyone partly knows, even without training. Mastery can ossify, so creatives must change containers (song, album, stage, collaboration) to stay alive.
Notable examples
A 2019 San Francisco “Blackbird” audience exercise in key of F that became a three-part polyphonic “three-part chord.” His album Jesse Volume 4, built from recorded audience voices across 2022–2023, aiming for “100,000 people on one song.”
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOJacob Collier's Grammy Nomination and Reflections
2:10 to 3:22
Jacob discusses his Grammy nomination and his unconventional approach to music.
“So you're nominated for Album of the Year for your Grammy.”
Family Influence and Musical Expression
3:22 to 5:15
Jacob shares insights about his upbringing and how it shaped his musical expression.
“How old were you when your folks started to realize that there was something there that wasn't, let's call it, normal?”
The Role of Music in Unraveling Emotions
5:15 to 6:39
Exploring how music serves as a medium for understanding and expressing emotions.
“What I find so interesting about that is, and kudos to your mother, right, for affirming your feelings and wanting you to express them in a constructive and healthy manner.”
Creativity and Non-Traditional Learning
6:39 to 7:35
Jacob discusses his non-traditional approach to learning music and creativity.
“kind of every force at play is in a sense a reflection of life in some way.”
Finding Beauty in Unlikely Collisions
7:35 to 9:18
The discussion explores the beauty of merging different artistic expressions.
“Which, yeah, I think when I was, yeah, when I was small, it was quite varied.”
The Power of Poetic Lists
9:18 to 11:10
Jacob shares his fascination with lists in poetry and their creative spark.
“And I think what we're talking about, or at least talking around, is the idea of being hyper focused towards something.”
The Interplay of Music and Emotions
11:10 to 13:20
Exploring how music connects with emotions and enhances experiences.
“I feel very similarly to this, actually.”
Balancing Joy and Professionalism in Music
13:20 to 14:00
Jacob reflects on maintaining joy in his music career amidst expectations.
“hopefully, is one of meeting them where they are and modulating them slightly.”
The Art of Performance and Audience Engagement
14:00 to 18:40
Discover how Jacob Collier prepares for performances and engages audiences creatively.
“So the funny thing about my performances, the things I prepare for, are that they're not designed to be the same each time.”
Musical Foundations from Childhood
18:40 to 22:40
Explore Jacob's early musical influences and the magic of music through his mother's conducting.
“moment that I was continuing the line that my mother had sort of drawn.”
Show all 28 chapters
Navigating Emotions Through Music
22:40 to 27:20
Learn how Jacob uses music as a form of emotional expression and therapy.
“And the joy of music is how to make the best, most satisfying kind of tension and then resolve it.”
The Creative Process of Songwriting
27:20 to 28:00
Jacob shares insights into the songwriting process and the balance of improvisation and composition.
“or maybe it's a pleasant place or a gnarly place or whatever and then you sort of, as you untangle it, it's an immense phony of catharsis in a sense.”
The Journey from Idea to Output
28:00 to 29:29
Explore the complex process of transforming raw ideas into finished outputs and the challenges that arise.
“Like you've said something at this point and then 15 years later someone wants you to give a keynote on the same principle in the same way that someone wants me to play a song I wrote 15 years ago.”
The Relationship with Old Ideas
29:30 to 30:49
Discussion on the challenges of revisiting old work while seeking to create new ideas.
“I still live by the principles of my old work, but I have zero interest in talking about my old work.”
Understanding Evolution of Ideas
30:50 to 32:10
Reflect on how personal growth and audience analysis impact the understanding of core beliefs.
“and all of my work is built on the work that has preceded it.”
Resistance and the Creative Mind
32:11 to 34:07
Investigate the duality of structure and chaos in the creative process and the joys of resisting definition.
“And I think it's because a lot of the things I most enjoy about my work are experiences.”
Chaos vs Order in Creativity
34:08 to 35:39
Delve into the tension between chaos and order in artistic expression and how artists navigate this dynamic.
“So I define creativity as finding order in chaos.”
Creativity as a Language
35:40 to 37:18
Explore how creativity functions like a language and the importance of understanding and breaking rules.
“And all the dancers, the whole room, does it exactly after they were shown once and there was a change in the middle.”
The Cycle of Chaos and Order
37:19 to 38:33
Understanding the cyclical nature of creativity and how artists balance chaos and order.
“This is more about as the maker of an idea, as the source of the why, you would almost say, is this concept of making or finding chaos in the order.”
Mastery and the Creative Process
38:34 to 40:17
Discuss the nuances of mastery in creativity and how it can lead to stagnation.
Finding Containers for Creativity
40:18 to 42:00
Learn about the importance of containers in nurturing creativity and the balance between chaos and order.
“because the most amount of change happens between order and chaos.”
Navigating Creativity and Stagnation
42:00 to 43:31
Exploring the balance between creativity and the risk of stagnation in artistic work.
“Because you can't just improvise forever and have that be satisfying to you or the people listening.”
The Impact of COVID on Creativity
43:31 to 45:24
Discussing how the chaos of COVID-19 spurred creative breakthroughs.
“that you described as now of stagnating, of getting stuck and of getting bored and of just sort of recycling the same old ideas?”
Exploring Creative Pinnacles
45:24 to 47:21
Reflecting on career highlights and the essence of memorable creative work.
“I didn't go in knowing exactly what I wanted to get.”
The Human Voice as a Creative Medium
47:21 to 49:48
Investigating the significance of the human voice in personal and collaborative creativity.
“I think is about being a voice and having a voice.”
Being a Vessel for Music
49:48 to 51:48
Understanding the duality of being both a creator and a vessel for music.
“And it's, I think, the idea of being a vessel, the idea of being a container.”
Catching Ideas and Inspiration
51:48 to 54:09
Discussing techniques for capturing fleeting creative ideas and insights.
“You know it's healthy to have an ego but it's healthy to be humbled and I'm just a megaphone for the music.”
A Musical Request
54:09 to 55:04
A light-hearted moment where a guest requests an unexpected performance.
“love it do you know any Bartok Bagatelle's?”
Transcript
Automatic transcript. May contain errors.0:00Bb. What do you mean by arrival and departure? So, this is my home. If I'm in F, this is my home. I can exist in the key of F for a while. And even if I go somewhere else, like to Eto 'i b, when I get home, you still feel like, ah, I remember this feeling from before. So the idea of arrival, you could say, comes from being not F, something that's not F, like C, arriving at F, right? And I'm home. And then you can kind of augment that arrival into something much more...
0:42colourful. And the joy of music is how to make the best, most satisfying kind of tension and then resolve it. You know?
0:53Simon Sinek:Creativity is about breaking something. Nope, it's about building something. No, it's breaking. No, it's building. Or maybe, just maybe, it's both at the exact same time. But how can you build and break something simultaneously, Simon? Well, enter Jacob Collier.
1:18Oh, wow.
1:19Simon Sinek:Thank you so very much. Jacob is a Grammy-winning musician who has an uncanny ability to turn anything around him into musical instruments, including his audiences. If you've seen any of the viral videos online, he literally turns his massive audiences into his own personal choirs.
1:47Simon Sinek:I invited Jacob to join me in a music studio in Los Angeles while he was in town for the Grammys, where his album, Jesse Volume 4, was nominated for Album of the Year alongside Billie Eilish, Beyonce, and Taylor Swift. Get comfy, because this is a front row seat to his wildly beautiful genius. This is a bit of optimism.
2:18Simon Sinek:So you're nominated for Album of the Year for your Grammy. Congratulations. Thank you. You are nominated alongside some musical legends. Trojans. Trojans. Feelings? I heard the other day that I'm the first artist actually in history to be twice nominated for album of the year without ever having charted. So none of my albums have ever been on any charts. I'm personally deeply proud of this. I was going to say, I love that. It's kind of a cool stat. I mean, there's no such thing as album of the year. It's just made up. Someone made that up. I'm deeply honored to be included in the number alongside such luminaries.
2:52I'm not taking it too serious
2:54Simon Sinek:I mean you've already won to be included amongst none of us really know what we're doing, we're just playing around I don't sit around thinking I'm bloody brilliant and blah blah blah so much, it's just what an interesting time to be Jacob and what an interesting time to be making music because I've made a very unconventional album that is deeply irreverent in many ways and for it to be counted as one of those, it's just kind of a thrill So I'm just taking it each day as it comes. Love. How old were you when your folks started to realize that there was something there that wasn't, let's call it, normal?
3:31I think I had an interesting mind as a child. I think when I was small, my mind was interested in things in a certain kind of a way. Do you have brothers and sisters? Two little sisters. Did you have family dinner every night? Yes, by candlelight, still. By candlelight? Oh, yeah.
3:45Simon Sinek:What was the motivation for that? It's just nice? I don't think there was an agenda. It's just nice. I mean, your parents paid the electricity bill, right? Oh yeah, that's something for motivation. And is your whole family artistic? I would say so. I was fundamentally brought up by a single mother, and I'm the eldest of three, so we were like a quartet growing up. And there was a deep sense of, I suppose like introversion you could say. We all sourced our energy from within each other. And the thing that was interesting to me when I was growing up was how much I was encouraged to look within myself for answers or inspirations that might arise.
4:19Simon Sinek:so for example um say i come to the dinner table by candlelight one evening and i'm feeling kind of angry but i don't quite know why but not i'm not feeling angry in in a in a sort of a scaled up way i'm feeling angry in a small way like a knotted way like a way that tugs on itself um and also incidentally i'm like like my my tummy hurts you know so say i feel like this i'll come to the table and i'll say guys i'm feeling like this and and the first thing i met with us all so that's that's interesting you know so like how did this come about why did this come about and and how is it that we can untangle this together because we're all here together and so never i in my memory did i come to the table with with something a feeling or an experience something that was met by judgment you could say like well why would why would this why would that and i think that what i learned through music is just that the sheer breadth and power of it to as one of the more fundamental unravelers of my inner space, if that makes sense.
5:15What I find so interesting about that is,
5:17Simon Sinek:and kudos to your mother, right, for affirming your feelings and wanting you to express them in a constructive and healthy manner. Yeah. And, you know, I mean, I guess this is a good question, which is when you think about art, so much emphasis is put that artists have to be tortured to create. You know, more songs are about breaking up and loss and stuff like this. And painters, they always talk about the torture. But in this case, it's the opposite, which it was healthy expression rather than a torture. Yeah. Well, I think music, like other art forms at its best, is a sort of alchemy of sorts.
5:50You say, okay, I'm going to take the world as I experience it as it is, and I'm going to morph it into something of value, of light. David Lynch, who passed away just a couple weeks ago, said that beautiful thing about how negativity is the enemy of creativity, which I really adore. And David is someone who I think had a fair amount of sort of inner demons and struggles and forces at play you know the way he described it was you know you think about someone like da vinci who you know lives this life of absolute polymathdom and sort of mental intrigue and struggle but actually when he's when he's working is when it flows at its best and it's calm so i think there's something to that i've never really subscribed personally to the idea that you need to put yourself in a big mess in order to create things i think that through the creating of things you can solve a lot of life's problems um i mean I think music is quite an extraordinary place to do it because if you look inside music, kind of every force at play is in a sense a reflection of life in some way.
6:46So in music you have symmetry and balance and maths and physics and history and geography and the body and all these things that make life possible. So when you explore it, you're kind of studying yourself. At least this is how I was brought up. Were you classically trained? I wasn't, no.
7:02Simon Sinek:So this is talent? Well, I think it was... And practice? It was, in a sense, I mean, there's a distinction between practice and play. Practice being, you know, when you organize a state of play to solve a particular problem. Like, I just want to learn to go really well and really fast. That's a particular thing I can practice. I can work on that. But I think when I was small, I was somewhat resistant to, like, liturgical practice. You know, I'm going to sit down and do this for this much time. My brain's never really behaved in that way particularly well. So I think my approach to learning and practice was to kind of follow the thing that felt interesting and felt like it lit me up.
7:35Yeah. Which, yeah, I think when I was, yeah, when I was small, it was quite varied. I was brought up with so much different kinds of just music. Did you paint? Did you draw? Or was music always the thing? I think when I was small, it was language lit me up a lot. What do you mean? In the sense that the way my mind perceived a particular chord was similar in a sense to the way it perceived a particular relationship between words. I remember being obsessed with just the idea of like, what are many contexts within which you can put a human finger?
8:03Simon Sinek:Right. Like, you know, you say linen on finger or doorbell on finger or hummus. You imagine the collisions. Isn't that the name of your new album, Hummus on Finger? Hummus on Finger, yeah. Volume four. But no, I think there's something that I learned through my love of words. It's like you have these miniature explosions that happen in your mind when two things collide that maybe don't usually collide. And you can do this with vocabulary. And it's kind of one of the more relatable ways I found of explaining this. because you take these two things and you kind of, it's like Flint. It's like you make a spark out of these two unlikely things and the spark will illuminate something new and you think, oh gosh, where could that take me?
8:43That's strange, interesting. And so musically, that started as, I'll take these two notes and I'll go to, but then it became genres because I think genres are an interesting and slightly outdated principle, but what happens if you try to put a banjo in a dubstep drop? To me, it's just interesting. It's like, ooh, with. It's almost like a level of disgust that to me is kind of like wired into intrigue creatively.
9:06Simon Sinek:One of the things that I love about you, the way you approach the world and even taking music out of it, I think creativity and inspiration exists in all of us. Yeah. You know, I think everyone's an artist. You just have to find your medium. Right. And I think what we're talking about, or at least talking around, is the idea of being hyper focused towards something. Yeah. and finding beauty or inspiration or interest or curiosity, whatever it is, in something. And as you're talking, things are sparking in my head. I love the sound of a list. The sound of a list? If someone could pull up on their phone for me, it's the Shel Silverstein bendable, stretchable man, and I'll show you what I mean.
9:51Simon Sinek:And there's a Shakespeare sonnet. Shakespeare did this a lot in his sonnets, where in the middle of his sonnet, there would be a list of like, and this and this, and this, and this, and this, and this, and this. And I love reading a list. I don't know what it is. And as you're talking about how you find the beauty in language, I don't know what it is about my brain that I enjoy the sound of a poetic list. Do you have it? I'll show you what I mean. Oh, cool. Okay, you're great. I haven't read this in a while, so bear with me. And where it gets brilliant is the end. Okay, so it's called Twistable Turnable Man by Shel Silverstein, right?
10:26Simon Sinek:He's the twistable, turnable, squeezable, pullable, stretchable, foldable man. He can crawl in your pocket or fit in your locket or screw himself into a 20-volt socket or stretch himself up to the steeple or taller or squeeze himself into a thimble or smaller. Yes, he can. Of course he can. He's the twistable, turnable, squeezable, pullable, stretchable, shrinkable man. And he lives a passable life with his squeezable, lovable, kissable, huggable pullable tuggable wife and they have two twistable kids who bend up the way that they did and they turn and they stretch just as much as they can for this bendable foldable do what you're total easily moldable buy what you're soldable washable mendable highly dependable buyable sellable always available bounceable shakeable always unbreakable twistable turnable man no fantastic that's very very good i love the list tumbles off the tongue i love the list and the bits in between are just me getting to the list yes of course you know yeah and so So as you're talking about this, this idea of hyper-focus, the reason I want to talk about it is because I want people to be able to see that they are more like you than they think they are.
11:31Yeah, right. I feel very similarly to this, actually. That is a beautiful poem. And the thing about that list is it's like you have a series of miniature chemical reactions that go off in your brain. But the thing about it is that everybody who's ever perceived language, or you could say music as well, has experienced a version of this. and the thing I always try to emphasize to people is how similar making music is to listening to it it's the same exact thing except the other way around so when you listen to something you might be in a particular mood and I'm trying to reverse engineer the emotional remedy to my mood and I know that the right song will hit the spot right on it might be like a Bon Iver day but only Bon Iver can hit the spot or Sifian Stevens day or Earth and a Fire day whatever it happens to be but your job as a listener in a sense is to find the right component that matches your energy that will sort of pull it out in that gorgeous way.
12:24That you want to emphasize or get away from.
12:26Simon Sinek:I either want to be sad, so I'm going to play myself sad music, or I want to get away from sadness, so I'm going to play happy music. Well, usually the thing that's right for your space will meet you where you are and then modulate you slightly to somewhere else. And so I guess that the thing with making music is it's similar. And it kind of comes back to the candlelit dinner scenario of how are you feeling today? And whatever you say is actually fine. But it's just like a starting point. So you play how you feel where the rest of us make a playlist for how we feel. Exactly. That's beautifully put.
12:56And I think the thing I've learned to do, you know, I'm not great at reading the dots and the notes and all sorts of things like this. But I think that for me, I've tried to learn how to be as fluent as possible in music as a language in general. so that if I sit down and play how I feel, something will come out that's of some kind of value based in my experiences, first as a listener and then secondly as a maker. And the whole thing goes around in a circle. And the service you provide to an audience, hopefully, is one of meeting them where they are and modulating them slightly. Because I'm so curious,
13:26Simon Sinek:like, you know, do you make time to play or do you find yourself just playing? Because when you started out as a kid, it was something you did for fun. You weren't taking classes. It wasn't like you had homework to do and you had to prepare for the piano teacher. But now it's a career. Now there's expectations. Now you have to play at certain times and certain reasons. You have to prepare for things. Has it become a job? Like where does job and joy intersect or separate? That's a beautiful question. I think it feels very much... Because you don't want to be singing the same songs 40 years from now.
14:01No. So the funny thing about my performances, the things I prepare for, are that they're not designed to be the same each time. So the preparation is as much of an internal emotional space one as it is a fingers one. You know, I kind of spent a concentrated period of time towards the end of my teens really getting that language together and sort of understanding, okay, so here's how to create tension. Here's how you release tension. Here's how you ask a question and give an answer. Here's how you twist or turn or whatever you have with the things. and so I think that now when I sit on the stage I'm not thinking so much about the grammar of it the syntax of how do I put this thing into words as well I'm more thinking how do I best articulate the thing that I'm feeling or the thing that's in the room how do I best turn that into something that can be accessed or related to so that work, that practice is less about I practiced for two hours this morning so I'm ready it's more like I've tuned in enough to know or I can laugh at myself enough to know.
15:03That kind of, as an improviser, those principles end up having more of an impact than any particular skill or thing that you might have.
15:12Simon Sinek:So one of the things that I admire about you and I find remarkable is your ability to use the audience. And I've been in audiences where musicians have attempted to get us to do the singing, and I'll be totally honest, it sounded terrible. Right. Right? And I admire the attempt, but it has always failed. your work is the opposite which is I'm amazed with these huge audiences that you are making good sounding music with people who don't necessarily know how to make good sounding music at what point did you realize this actually sounds good it's not just doing something community wise it is an ongoing process of deep fascination for me to take you back to when I was two some of my earliest memories as a kid those sort of woolly half memories that you have at that age were of watching my mother conduct because she's a conductor so she would raise her arms or move her body and it was like casting a spell you know suddenly the room would be transformed into this thing that had many arms and legs and was just running around and making these paintings and it was just crazy yeah it was literally like magic I was obsessed with it, how can you do that?
16:18Simon Sinek:go like this and something happens and the thing about it is people would leave the room not just having played the right notes but they would leave the room just feeling better about themselves and life They would have been lit up or lifted up. And I didn't really question it. I just thought, this is what music can do. Isn't that cool? And she would have students come over to the house, and they would come in and downtrodden, and they would leave the house, and they would be uplifted. But this is worth double-clicking on, right? Which is, you're two years old, and your introduction to understanding music was not somebody sitting at a piano.
16:47It was your mother.
16:49Simon Sinek:You said it was like a magician. Your mother raises her hands, and music comes out of her hands. Yeah. Well, she was playing music through other people. Yes. She was, like, so you see the hands moving and the music comes out. So this is your introduction to the magic of music. Exactly. It's kind of beautiful. Hugely important. But I never thought I wanted to be a conductor. That sounded super stuffy. You know, oh, I've got to get my baton out and sort of read the parts and, you know, order people around. No. But then, you know, as sometimes is the case, what your parents do and the way that you see them behave just ends up coming out through you.
17:20so it was I can specifically remember the moment where my audience interactions graduated from kind of the Freddie Mercury call and response type thing to like a three-part polyphonic organ and it was in San Francisco at the very end of February 2019 and what had happened is I'd been singing Blackbird the song by the Beatles which is a legendary banger it was one of my favorite means to an end to get the audience to sing because everyone knows the song and so I'd got brought up these loops going at the end of the song through the audience because audiences like to be loops it's one of the things they enjoy so I was..
17:54I had got the middle group divide audiences into three, normally into three Because three is a nice number for audiences so the middle group are going singing in the day of the night Singing in the day of the night and on the left they're going singing in the day of the night on the right, singing in the day of the night so it's a lovely triad we call it a three part chord and round it went and I slowed them down and slowed them down as I like to do and at the end they just went so singing in the dead of night and they sang like this big f major and it was great and then i just kept them there and then i suddenly realized hang on you want you want to know you want to see you know so i can just what happens if i just point so i just looked at the group and i pointed up and they all went like this and then and so we played around a bit with it and it felt crazy it felt unbelievable because first of all i knew at that moment that I was continuing the line that my mother had sort of drawn.
18:48But it was different because these people had no music parts. They had no instruments. And there was no plan. There was no rehearsal. It was just the intuition to know how to operate within a container that I'd given them. And the container was the key of F. That was essentially it. So you know you're in F. That's where your anchor is. That's where your imagination feels. I'm at rest. Harmonically. So you know how to operate in and around F. Everybody does. Everyone who's ever heard music does because being in a key is, I would say, inherent to us. It's extremely deep as a concept. So the idea, though, that I could navigate or move in and around a key center through them without uttering a note was deeply moving to me.
19:28Simon Sinek:There is something, as you're talking about it, and I'm thinking about it in some of the videos of yours. When you're going like this and then you go like this, everybody knows how far to go down. and if you go like this, everybody knows how far to go down. Moving your hand very low down or moving your hand just a little bit. And everybody gets it right. That's a strange, like we take direction. To your point about the music is in us. We may not know how many keys on an octave. The point is you may know nothing about music but you know the distance between notes because we've all listened to music our whole lives.
20:07Simon Sinek:Exactly. And you're playing with that. In other words, the music is in us, even if we don't all have the facility to get it out of us. Exactly, exactly. So here's the thing about music. It's beautiful. It's very simple at its heart. And the audience choir, as I like to call it, has been, I would say, my greatest teacher in simplifying music. Because there's no rehearsal and there's no planning, and you're working with what people don't know that they already know, but they actually do know it, which is always, always more than you think it is, musically and otherwise. People are not silly. People really tuned it.
20:37I love to think about this. Music really is, you can distill it to very, very simple axes. For example, the axis of high and low, right? Everyone understands this. Everyone gets it. Everyone, children, grownups, everyone. It's like, here's a high note, here's a low note. Okay, got it. Because it's speech. We all speak. We understand the contour of speech. And then there's loud and quiet. Everyone gets it. I know, I intuitively understand what you mean. Loud and quiet, it makes sense. And then there's like many and few, right? Everyone understands those principles. You get it's a thick chord like this, and then there's a thin chord just like that.
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21:12And everyone understands, okay, I get it. It's like looking at a landscape because it reflects the world so well. And then the deeper you go into music as a process of learning or playing, you kind of increase the resolution of these axes. So it starts with every kid. I think I was going to say, why don't we do it?
21:31Simon Sinek:Go to the piano. So you've got high and low, right? Yeah. It makes sense. And you've got, you know, wide and narrow. That makes a lot of sense. You've got loud and quiet. But then, for example, there's this idea of arrival and departure. Everyone actually understands. Everyone has departed or arrived. So if I'm in F, which is the key I was just talking about, and within the key of F I have localities, you could say. So I have next-door neighbors. So that's one neighbor, B flat. What do you mean by arrival and departure? So this is my home. If I'm in F, this is my home. I can exist in the key of F for a while.
22:15And even if I go somewhere else, like to Eto 'i flat, when I get home, you still feel like, ah, I remember this feeling from before. So the idea of arrival, you could say, comes from being not F, something that's not F, like C, arriving at F, right? and I'm home. And then you can kind of augment that arrival into something much more...
22:46colourful. And the joy of music is how to make the best, most satisfying kind of tension and then resolve it. So even the most gnarly sounding like... like a chord like this, that's a weird sound. But if you're careful, then all those notes can move in directions and go, oh, I see. It's like the temperature of the shower has changed. Oh, I get it, you know what I mean? So this idea of essentially movement in and around axes is so interesting. And yeah, if you think about departure and arrival, or you think about inevitability, this is such a beautiful, very subtle thing to describe. One of my favourite things to do with the audience is I'll get them to sing one note.
23:24Simon Sinek:I'll say sing F, and they'll go like this. And then I put them in all sorts of contexts. That context. that context right it's weird
23:49and you know when you're home but the exercise that's so beautiful with that to me emotionally is you understand your position in things, the beautiful thing about the audience choir that I found in the last few years is that it works kind of regardless of whether you're a musician or not. I mean, the more musicians are in the audience, often the faster people can learn. But the challenge really is you need about, you need over 50 % of the people to know what's going on. The rest will follow. It's like, like murmuration. They'll kind of, they'll kind of follow. But I think the main thing about my audience now is that they are kind of just, they're open to it.
24:25Simon Sinek:I'm so curious how you explore different emotions, like real emotions that you have better than happy sad yeah like when you are angry yeah whether it's that that you know not that burst anger how does it show up when you sit down to let it out yeah yeah
25:14Simon Sinek:Is it therapy for you? Yeah. So as I'm playing, I'm like, oh, I see. Oh, oh, okay. Oh, I get it. I see. Because I don't know where I started. Somewhere down here. Or something. I think we all have our way of, and I'm going to go back to your mother, you know, her trying to get you to express yourselves and affirm your feelings. Yeah, yeah. And I think if you look at so many of the struggles that people have, we don't know how to express our feelings. So it comes out in frustration or anger or a burst. We say things we don't mean. And even harder than knowing how to, or as hard as learning how to express our own emotions is trying to help somebody else express theirs.
25:52Simon Sinek:Yeah, yeah, yeah, yeah. And so I think to find one's own therapy, some people go to the gym to get it out. Go for a run, whatever it is. Go outside and have a primal yell. Do you use your piano as therapy? Lovesick, angry, homesick. Is it your therapist? I would say so. Should we go and sit down in the chair? I'm so curious if it's... And this is where I'm getting at. like you know poets write poetry yeah even if that's not for anything is it the kind of thing that you just do all the time is it that you like like i'll give you an example right i've had a busy week you know i'd be like oh i haven't gone for a run in a while i need a run you know is it is it that for you like oh i haven't been on a plane i haven't i need to play i just need It's a bit like that.
26:47Yeah, it is a bit like that. There's an added layer when you're in front of an audience because there's something that happens as you do that, as you explore your feeling through, especially when it goes through other people and back to you. You kind of just learn how you're doing. Oh, I see, I'm feeling like that. But yeah, there's a feeling you get when you haven't played in a while. And you can sort of play, you can play shows. I mean, you can always tap your fingers. You tap your fingers and do some things. You can do that, but there's a particular kind of play that I was kind of getting into there, which is more about you take a starting point and often a starting point is a strange place or maybe it's a pleasant place or a gnarly place or whatever and then you sort of, as you untangle it, it's an immense phony of catharsis in a sense.
27:28You sort of think, oh, that is, that's the human in me singing, you know, and doing things. But there's an interesting thing that happens as a songwriter because improvisation is one thing, right? You improvise and all the great composers, someone like Johann Sebastian Bach, he was like a master improviser on the organ. I wish I could have heard him improvise. but a composition or a song or a piece or a production is like composition in in in stop time so i'm going to play this oh okay now i'll play this i'll play this now i'll collide it together and make it make sense sort of on the canvas and so there's a funny thing that happens i think as you're as a songwriter where you you you kind of deliberately put yourself in situations where interesting results or you try to put yourself in situations where kind of interesting results will come out that hopefully can crystallize but that could be kind of a hard thing to do I guess I'm curious maybe this is more of a question to you but just as somebody who thinks about ideas and puts them into words distills them into concrete ideas whether it's let's do a podcast or let's let's let's put this on the page or let's have a conversation or
28:29Simon Sinek:or let's put together a presentation there's something that happens to me on the journey from raw starting point energy life input to distilled output sensible kind of done quantifiable um where part of the energy required to make the idea kind of dies and falls away because in distilling the idea you have to kind of rid yourself of an amount of the infinity surrounding it but then you get you whittle it down to this thing i mean from my perspective in in my line of work you could say as a songwriter that challenge is always interesting it's almost like you have to court the idea and keep it alive for long enough for it to continue to sort of burn fuel as you move through the process of raw idea and to kind of whittle down a day and to particularly whittle down a day and to sharing the idea and then in your case into maintaining ideas across many, many years.
29:20Like you've said something at this point and then 15 years later someone wants you to give a keynote on the same principle in the same way that someone wants me to play a song I wrote 15 years ago. whatever like how what's your relationship with ideas of old yep their gestation and then their kind of continued life as you have always yeah so it's a good question for years when i you know after i wrote start with why that's all anybody wanted to hear from me but i wanted to talk about
29:47Simon Sinek:new things and they very much wanted to force me to talk about the old things and i i am proud of my old work. I still live by the principles of my old work, but I have zero interest in talking about my old work. I'll answer a question or two if people want. I'm happy to do that. But to give a talk, I actually won't do it. And there's a few reasons I won't do it. It's not just, I am a student and I love to understand things. I don't have to agree or disagree or even like or dislike. I just like to understand, right? And once I understand something, or at least I have a good framework that I'm like, I think I understand this.
30:26Simon Sinek:Got it. I want to move to the next thing I don't understand. And it's why I like engaging with audiences for new ideas because they ask me questions I haven't heard before and then I get to think. That's my favorite thing in the world to do. So yeah, I don't want to talk about my old ideas. I only want to talk about new ideas because I know my old ideas and I want to know new things. But there's a line from your old ideas to your new foundation. 100%. I don't disavow them. Right. And I'm proud of them and they are the foundations and all of my work is built on the work that has preceded it. But I want to talk about the new renovation I'm doing on the house, not the foundation I built 15 years ago.
30:59So are there any things you would thoroughly disavow? Are there any things you would say, I really don't stand with this anymore, something that you used to hold dear?
31:09Simon Sinek:There are the simple answers, of course. But there's nothing that upsets the whole thing. There are nuances and tweaks. and language that has evolved that I better understand my work and going through life that necessarily. So the simple answer is yes. Can you give an example? Give an example. Sure. So I define the why as a purpose, cause or belief. And now that the work has matured and I've built upon it, and I stumbled upon The Infinite Game, which was my last work, I now talk about a just cause. And I was like, ugh, I wish I didn't use cause to describe. It's just a purpose or a belief. That's still true.
32:00Simon Sinek:I see what you mean. But I want to reserve cause for this other thing, mainly to not create confusion because they're kind of different. So like little nuances like that. That makes a lot of sense. So here's another question then, or another point to make is, over the last three months or so for the first time ever I've had this analysis done of my audience who my audience is and it was really interesting and the questions it threw up were kind of beautiful and profound and for the first time ever really though I've always enjoyed to somewhat do this I've kind of been placed in a position of wanting to or being asked to or wanting to define what is it that I stand for essentially what is my why what is my driving course why Jacob, why come to a Jacob show so one interesting thing about my audience is that I sell far more tickets than my streaming numbers would suggest.
32:50And I think it's because a lot of the things I most enjoy about my work are experiences. I love having experiences with people. I love the audience choir. I love conversations at large with people. I love playing, collaborating. Maybe it's with an orchestra, maybe it's with a band, whatever. I just love it. And often I'll perform things in the shows that aren't even to do with the music on the record. It obviously depends on the show, but the questions that arise with regard to you know what is it that drives me what are my foundational pillars i have this this dual kind of experience with that where on the one hand i have this deep relief of knowing oh so that's what was always going on you know because it's like that beautiful michelangelo thing about you know everything within the sculpture is already there you just have to remove what's not the sculpture right right which i think is very much the case as an artist all you're all you're working with is what you already have it's me watching my mom conduct to age two that's always going to be there that's one of my raw materials but as i've gone on this process of analyzing it all i can't help but had that there's a part of me that that that enjoys not just sort of inherently will resist it but will enjoy resisting it because it knows as the creative part of me that there's actually creative juice on the edge of something enjoy resisting what it enjoy i would say resisting the idea that i i can be defined as this one thing and I suppose the question I wanted to pose to you was this idea of the irrational the completely irrational mind which as a creative person all of us have a relationship with and there is the part of us that can rationalise and I can say okay well I'm in the key of F then I do this, this is what's arrival, this is departure I'm making tension or here's how the audience works or here's how I think about my next whatever but still when I stand on stage or sit on stage and do it there is a part of me that just does not respond to any amount of data or analysis that I could ever possibly have done about who I am and where I'm not I'm curious how you feel about the cultivation of that part of you that is just an animal and doesn't want to kind of be put into a box but also enjoys you could almost say you you'd almost say being disobedient with regard to what is defined as you you're opening a Pandora's box I assume
34:55Simon Sinek:which I like. So, okay. So I define creativity as finding order in chaos. Finding order in chaos. Right? And so, and I would argue that, you know, 88 keys on keyboard is unto itself chaos, right? Because you take a, you know, you take somebody, a baby who doesn't, and they bang, I mean, chaos. And finding order in that chaos is what we call music. I would create the creative expression. and um and i think artists inherently have a comfortable relationship with chaos yeah i would say so too and i would argue that chaos is irrational you know we seek order we seek rational we seek we seek rules and structures and explanations that's all that rational stuff and the irrational the emotional the uncomfortable the unscripted the unknown the uncertain is where the artist plays and i think great artists understand that what they do is play yeah fundamentally what we're doing is playing we're playing with pieces of a puzzle mine might be words and ideas your might be keys on a on a piano somebody else might be colors and and we become facile in our own language yeah and the example i'll give is a have you ever hung out with dancers dancers yeah so so if you hang out i've gone to watch friends choreograph pieces and the choreographer will be like they will demonstrate something like do this and this then this then this then i want you to go here and i want you to do this actually no don't do do this, do this, then do this.
36:24Simon Sinek:And all the dancers, the whole room, does it exactly after they were shown once and there was a change in the middle. And I can maybe remember the first two. And I was like, but what, how, huh? And you realize it's a language. You know, if you say to me, repeat the sentence, you know, three balloons flew up into the sky and one of them burst and fell down. And I can go quite a while and repeat it because I understand the language. You understand the context for all the nuggets. I know how the pieces relate and I can put them together without any rehearsal. So here's one thing I'll say to that then.
36:56So if we take language as an example and you can say words or music, whatever happens to be, dance. So you speak that language, I speak this language, I speak that language. Sure, sure, sure, sure. I would say, you know, you spoke about creativity is finding order in the chaos but I also think an important part of, you could say, making art. This is a different thing from following the instructions of the choreographer or playing the parts as an orchestra member. This is more about as the maker of an idea, as the source of the why, you would almost say, is this concept of making or finding chaos in the order.
37:28I mean, you have this feeling, I think, of going through rules, regulations, self-imposed, you know, gatekeepers, things, our own structures that we're trying to resist, other people's structures we're trying to resist. In my situation, the music industry, which is a very strange, nauseating place at times. You think, okay, I'm going to take this rigidity and I'm going to scuff it up. That's creativity. So you're almost finding your way back to the chaos. Yeah, yeah. But I think one thing that people do.
37:54Simon Sinek:When it gets too ordered, you have to break it. Well, exactly. And to me, that, I guess what I'm wondering, what I'm challenging is, does the nature of creativity also go the other way? Yeah. Is it just when creativity transforms to order or vice versa? I think that's a great insight. And I agree with you. I think it's a cycle or a circle, right? Because if you take the infrastructure that exists, you take the system that we reject and we rebel and we break it. it's not enough to break it you have to then rebuild it back exactly so i think you're right i think it's the duality of chaos and order and the artist when there's excessive order seeks chaos and when there's excessive chaos finds order yeah and it's that it's that i kind of i kind of like that but i would also say i mean and here's an interesting analogy that's that's to do with creativity but but but also different is ai right so ai asks us to ask questions that's our fundamental way of interfacing with it the more interesting the question is the more interesting the result you'll get and it's kind of interesting process of of whittling away through deeply uninteresting things like mortally uninteresting results to get something that's actually interesting and i've spent so many hours you know for example just just generating images i spoke before about you know colliding unusual stuff i love it it's a beautiful place i've made so many different kinds of stormtroopers oh god yeah like dressed as vikings and just but it's the thing i used to do and you know my favorite era of it's so funny the era the eras of ai are so new my favorite era of ai was mid 2022 because darling 2 had just come out but it was before it got really good it was before it got a beat really obedient or extremely appropriate or reasonable i remember drawing it to draw a picture of children escaping from a garden by a torchlight that night and because it wasn't quite good enough yet but it kind of understood the nature of what i was saying it drew the feeling of children escaping a garden by torchlight but none of those things were present in the image wow but you look at the image you think that kind of a day if that's what it feels like to be a child yeah it's sort of like so early ai was actually better oh way better feelings but but this is the thing this interesting thing about music and high resolution people think when you learn music and the more you train the better you're going to get.
40:07Not true. Because whilst your technique can be refined the friction between understanding exactly what a thing is and not understanding exactly what a thing is that's where the most creativity happens because the most amount of change happens between order and chaos.
40:20Simon Sinek:This is brilliant. So the whole Malcolm Gladwell 10 ,000 hours. Yeah. Right? And this is what we're touching on. Yeah. Which is the more you gain mastery what ends up happening is ossification. Yes. You ossify. You know I look at people who are quote unquote experts They've been doing this for 20 years, 30 years, 40 years. They are the best. And you realize they're stuck. You realize that they're bored. Stagnated. You realize that they are either afraid of change, don't understand how to change, or the money or fame is too good and they don't want it to change. Threatened, yeah. Threatened. But generally the feeling of boredom is there because they've done it so much.
40:55Simon Sinek:The joy was the figuring it out up to 10 ,000 hours. Right, right. And so I think you're 100 % right. which is mastery is, I think, probably creative is a devil to a true creative. There are different kinds of mastery, though, I would say. You can master, for example, the technique or something, the execution or something. You can also exhibit mastery by your ability to create containers. And this is the thing I'm currently obsessed with mastering, because I've always required the right container for my creativity to feel safe within. because if you pour creativity into the open air, it just goes and fizzles and disappears or there's too much infinity.
41:38So what you need is a container that holds you together. And I think this is something you can master. What's your container? Well, it could be a song, could be an album, could be a stage, could be a lyric, could be a collaboration.
41:51Simon Sinek:But I think this is right, which is though creatives are comfortable in chaos, they don't reject order until it's time to reject the order. So this comes back to the irrational thing though. Because you can't just improvise forever and have that be satisfying to you or the people listening. Without input. We do want a container, to your point. We want the song to be three minutes-ish. That's about a good time. So I'm sure everyone who's listening who's ever sat down to write a song or read a whole host of creative activities knows this, understands this feeling. It's like there's a part of your brain that just won't do the thing that you are telling it to do.
42:28I remember being at school and studying for exams which is something I really didn't like to do and I would kind of have to engineer through some kind of strange trickery that I would be revising for the exam by tricking myself that it was in fact procrastination that I was revising so I would say here's the task I'm just going to do this thing on the side I'm just going to make some music for one second and then if I managed to trick myself into thinking that the music was the task and that actually I'm just going to do a quick bit of revision it's like you have to you're dancing with this really abstract part of you it's like this chimp that's just like you know and it will react to kind of anything you give it but i think this is such an interesting conundrum in terms of creativity and it goes back to the thing i was saying to you before about how do you what's your relationship with your old work because i'm grateful that's how i if you made me sum it up it's gratitude yeah well i i would i was i suppose i'd say i'd say the same for your work and my my old work but but i would say like what what is it that keeps you being tickled it's It's like, how does one stop?
43:28I guess the question is, how does one stop entering into that thing that you described as now of stagnating, of getting stuck and of getting bored and of just sort of recycling the same old ideas? How do you keep someone sharpened? And I think to my mind, it's something about changing the container.
43:42Simon Sinek:But it goes back to the conversation we had before. And I have gone through periods of boredom and stagnation and, oh my God, I'm out of ideas. I've had all of that. And so how have you, if you had to say it in reductive terms, how have you got out of those? It's what you said, which is I have to break something. Yeah, exactly. I have to break it. And if I go back and look at my whole career, when I was in the corporate world, you know, my career would move well, I'd get promoted to a level where it was boring, and I'd quit. And COVID was a gift. I think I was at a period in my own self, in my work where I was bored.
44:15Simon Sinek:And COVID was this magical disruption where I didn't have to break it, it got broken for me. And then there was so much chaos. I was in such a I was in I was in I was thriving. Yeah, me too. Now, notwithstanding the sadness, the fear, the uncertainty, all at the same time, it was a jumble. But from a strictly creative standpoint, it was absolute magic. Yeah. And the stress of it was fuel. Is there something you've done, an album you've worked on, a concert you've performed in, just anything specific that was what you would consider the pinnacle, the ideal? Like when you look back, you'd be like, I wish every concert was like this one.
44:52Simon Sinek:I wish every album was like this like or every experience I've had was like that like if one was the stands out in your career Yeah, which one would it be? It's so hard to say I would say I'll start with album. There are two Albums that I think sum up the thing really the thing because we're all chasing the thing And you get close to it sometimes the oh that's the thing. I've almost got it So the first time I made was called in my room and I made it in my room in London in this very in this tiny room filled with instruments and I made it by myself and it was really exciting I toured it by myself with a circle of 12 instruments in a circle on stage and there was this visual element where I would sort of loop my skeleton in 3d using connect cameras and it was this multimedia thing that was really really fun and that was like day one in the office so everything was new everything was exciting and the metaphor of the room I stand by today as being a huge one for me massive everyone's got a room of some kind I was lucky enough to have a physical one the Alma just released this time last year it's called jesse volume four is the fourth album in a series of four albums so this was my reaction to um of to the solitude of in my room it was like i'm going to collaborate drastically i'm going to go big i'm going to go massive i'm going to really um experience what it's like to work with as many as as many people as possible the first song on jesse volume four has over a hundred thousand people on it wow and that's because not only are there i mean there's orchestra that my mum actually conducted on the album which is amazing there's all sorts of choirs, individuals, artists and things but I recorded audiences obsessively from 2022 to 2023 and I didn't tell them I was doing this really at the time but I would end up in a key and I'd be getting the audience to do certain things, singing up and down, whatever and in my mind I was playing the song that was half written in all these different parts of the world, every continent of the world and then I took those audiences home and I organized them into this kind of like anthem of a song that philosophically to me, it really thrills me because it's made out of people, but it's not, I didn't go in with a direct end.
46:54I didn't go in knowing exactly what I wanted to get. I went in with a container, with a concept of what would it sound like to have 100 ,000 people on one song? And then I figured it out. Oh, it sounds like this.
47:04Simon Sinek:So of those two experiences, what was the reason you decided to talk about? I mean, you've had many concerts. You've done incredible collaborations. You've written some brilliant songs like there's many things that you have done that are magical in your career What was it about these two specifically that you want to talk about them now? Well, I think that they both contain the thing which is which I think maybe is about the human voice I think is about being a voice and having a voice. I think that the first My first contribution this album in my room was about me exploring my own voice. Yeah And being like what the hell is this?
47:33What's the furthest I can stretch this? And and the result Though obviously I listen back to it now and I'm like, oh, let's just little jacob just figuring it out is just getting started and stuff. And I would, I guess to second your point, I'd say I'm very grateful for the album. But I so appreciate the thing that I was catching, which was this idea of like what I, if I close my eyes and listen to music in my head, what does that sound like? What is that? What does my inner world feel like? That was what it felt like. And I'm so proud of it. And I still go back to it and think, there is something of this that is in everything I ever do that is the truth.
48:05Because it's, I mean, I learned to walk in that room at home. It was my ultimate foundation. and then this album I did last year was kind of like the same principle but in the opposite which is the voices of everybody else but it kind of felt as faithful to the thing which is very mysterious and I'm curious how you define the thing for you but I think to me there's something about really being a self and through the voice and then accessing that through other people that feels like the thing I'm chasing Tell me an early specific happy childhood memory
48:35Simon Sinek:specific that I can relive with you There was a moment When I was Probably about Two years old as well I'm amazed that you have Memories from two years old Yeah Well I have kind of Two main memories From when I was two One is the memory I already gave you Right Which you already Read it Right But the second is I remember sitting On my mother's lap And she was playing The violin She's a violinist And I remember looking up And seeing the violin Above me And being like I'm the violin Like I'm I'm the music That's being played Like it's me that is I'm the source of the sound Because the violin was going into me and then that to me felt very very exciting and i mean yeah like like many memories of that age it's it's sort of in this weird dream half dream state thing so i think that's where the truth lies and because all those three stories that you describe of the two albums and uh and this experience of you sitting on your mother's lap i think is is the discovery that we are all instruments right and in the first album you're the instrument and you're looking to compose through the different sounds of you.
49:39Simon Sinek:And now, basically, you're your mother. And in the first example, you're sitting on your own lap. In the second example, the audience is sitting on your lap. And it's, I think, the idea of being a vessel, the idea of being a container. And the word container has come up a few times. But this idea, I think, of being the messenger for some sort of expression and discovery I think is your genius you've touched on it a few times which is you make musicians out of people who didn't know they were musicians you make music out of people who aren't musicians you said you know if half the audience is musical it just goes quicker they just learn quicker and I think that your music itself is so exploratory
50:34Simon Sinek:formful and formless oh thank you that i i think that what you give us is is a megaphone like you're the megaphone weirdly and not the the sound going into the megaphone oh i think that's so i think that's who you are and that's amazingly put i i i love i mean just listen to your podcast i love that moment at the end of the podcast when you say and his and basically he's the container and the reason I love it so much is because it's a thrilling thing to be kind of nestled into one concept and as a person who is the person they are, sometimes it's hard to see it but I love the way that you put that and I think it's interesting to me that I feel in some ways the most myself when I'm that megaphone for others but there's something about being that megaphone which also feels like it is me but it's also not me and there's that funny dance between yeah being one pixel in the image and yet also being the image.
51:34Simon Sinek:Well I think it's a healthy relationship with ego right? Which is if the music comes through you are you the music or are you just the vessel for the music and it's healthy to not know. It's healthy to go between the two. Hop yeah. You know it's healthy to have an ego but it's healthy to be humbled and I'm just a megaphone for the music. Sure. Not necessarily my music. Yeah. One question I have for you off the back of that I think is in regards to catching ideas Because you are Like a meister of Ideas but you're also a Kind of distiller of them And I often think about this idea of being a surfer One of the best ideas I've ever One of the best images I've ever encountered To try and describe what's going on here People talk about ideas coming to them from Above, some divine place And they're just completely a vessel This idea of I am just a vessel, I'm hollow Come through me That's not who you are.
52:28I've never experienced it in quite this way. But nothing you've explained or said here has that metaphor. Well, the way I think about it is, it is partly that. I mean, there is certainly a mysterious source, but there is not a lot of surfing as an analogy. Do you surf? I don't do anything on boards. Really?
52:43Simon Sinek:It's not that I don't want to. It's just, I'm not good at boards. Fair play. Skateboarding. I mean, I also don't do much on boards either, but I've surfed a couple of times and there's an amazing thing about it. It's mostly patience. You're mostly just waiting for the wave. just being like okay when's it coming and then and then when it but but then there's technique required psychological and physical technique required when it comes to know how to catch it right yeah and write it out correctly i think that's that's the difference so what you and i do that's similar people ask me what's my creative process and i always say that it's um it's days of guilt and self-loathing punctuated by hours of sheer brilliance the problem is i don't know when the hours will show up but the part that i never talk about is when they do i know how to write them exactly and i walk i carry a notebook in my back pocket because i don't know when it's going to strike i used to keep a dry erase pen in my in my bathroom and if i had an idea especially when i'm working on something because you know once you're working on something it stays with you it starts going and if i had an idea in the shower you lose it as quickly as you have it you're like oh i'll remember that later you don't and so i my my bathroom wall was covered all the tiles with ideas and I'd stand there brushing my teeth reading all these ideas but the point is is the difference of what you and I are doing I think everybody has the moments of inspiration what everybody's not doing is capturing them is catching them and I think that's and maybe the artist is the one who learns to catch it love it do you know any Bartok Bagatelle's?
54:13Simon Sinek:do you know that bum bum bum bum bum bum bum I don't think I do know that okay so I heard a concert and I'm going to play it for you and then do whatever you want.
54:53That's so beautiful. Come Bartok to the man.
54:56Simon Sinek:All right, so this is totally a selfish request. I've got a Grammy artist with me, and instead of asking you to play your music, I'm asking you to play Bartok. Okay. Is that wrong? No, I don't think that's wrong. So it was like...
55:27Thank you.
55:55Thank you.
56:24Thank you.
56:51Thank you.
57:21Thank you.
57:58Simon Sinek:Goosebumps. Oh. That was very generous. Thank you very much. I've never been asked that in my life, ever before. The Bartok is the man. Oh, so good. Thank you for your time. Thank you so much. Really a joy. It's such a joy. A Bit of Optimism is a production of The Optimism Company. Lovingly produced by our team, Lindsay Garbenius, Phoebe Bradford and Devin Johnson. subscribe wherever you enjoy listening to podcasts and if you want even more cool stuff visit simonsynic.com thanks for listening take care of yourself take care of each other
From the publisher
Team Simon here! As we take a short hiatus, A Bit of Optimism will return with brand-new episodes on March 24, 2026. Until then, we’re revisiting some of the conversations you loved and we still think about long after the microphones turned off.
This week, we’re rewinding to Simon’s conversation with the wildly creative and endlessly curious Jacob Collier.
To create something truly original, do we build something new or break what came before? Perhaps the answer is both—simultaneously.
Jacob Collier does exactly that. A songwriter, multi-instrumentalist, and Grammy Award winner, Jacob has built a career on blending structure with spontaneity. He’s known for turning entire concert halls into three-part choirs, transforming audiences from spectators into collaborators. His album "Djesse Volume 4" was nominated for Album of the Year at the 2025 Grammy Awards, alongside icons like Beyoncé, Billie Eilish, and Taylor Swift. Although Beyoncé's "Cowboy Carter" won, Jacob snagged his seventh Grammy for his rendition of "Bridge Over Troubled Water."
Simon sat down with Jacob in a music studio just days before the 2025 Grammys, surrounded by pianos and possibility. What unfolded was more than a conversation about music. It was a masterclass in creativity, about holding opposites at once, embracing imperfection, and having the courage to follow curiosity wherever it leads.
If you’ve ever wondered how creativity really works or how to find your own voice without losing what came before—this one’s worth another listen.
This… is A Bit of Optimism.
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For more on Jacob, check out:
http://jacobcollier.com
@jacobcollier
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