In short
Taking risks “off the plan” to build a career, using Brendan Hunt’s Amsterdam detour as the core example; how curiosity and optimism fuel growth; and how Ted Lasso was created from sports fandom and cultural contrast.
Guest backgrounds
Brendan Hunt grew up in Chicago and trained through Illinois State’s theater program (Steppenwolf-linked). He became an improv/actor, then moved to Amsterdam for Boom Chicago (initially for one year, stayed five). He’s now an Emmy-winning writer, producer, and co-creator of Ted Lasso, and performs a one-man show (Five Years in Amsterdam). He speaks some Dutch.
Key claims
Have a plan, but stay open to opportunities; don’t fear “missing out” by leaving—opportunities are “fated” and you can return better; constant performance builds craft (Boom Chicago as “Beatles in Hamburg”); curiosity is a practice (“trying is the success”).
Notable examples
Boom Chicago as a feeder for U.S. comedy (Seth Meyers, Josh Meyers, Jordan Peele, Amber Ruffin, etc.); Ted Lasso origins from an NBC Premier League campaign in 2013; Beard’s character shaped by Hunt’s stage instincts and Amsterdam experience (including Dutch and a Bowie costume).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Value of Imagination and Planning
0:00 to 2:20
Explore the tension between planning and seizing unexpected opportunities.
“You're looking at real opportunity, go and do this thing in Amsterdam that's real work, versus stay here for your imagination.”
Brendan's Journey to Amsterdam
2:40 to 5:45
Learn about Brendan's decision to move to Amsterdam and the risks it entailed.
“I don't think people recognize or know how wonderfully insane and mad and creative you are.”
The Impact of Boom Chicago
5:45 to 8:00
Discussing the influence of Boom Chicago on Brendan's career and comedy.
“Like all we were working with was like, you know, kitchen sink, nuts and bolts, passionate at all times, you know, sort of gritty stage acting.”
Honing Craft in a Foreign Land
8:00 to 10:40
Brendan shares how performing in Amsterdam shaped his skills and creativity.
“Yeah, for my comedy career, my improv career.”
The Beatles Analogy in Comedy
10:40 to 14:01
Drawing parallels between the improv scene in Amsterdam and The Beatles' early days.
“And I've known a lot of super funny people who did cruise ships and had a great old time.”
The Journey of Crafting Performance
14:01 to 21:23
Explore the evolution of performing arts and the importance of honing one’s craft in a live setting.
“So what he means is you're honing your craft.”
The Journey of Crafting Performance
21:29 to 23:01
Explore the evolution of performing arts and the importance of honing one’s craft in a live setting.
“That's what I learned when I sat down with David Robinson, from engineering to innovation to cloud ERP to his current role as president of customer success in North America.”
The Birth of Ted Lasso
23:01 to 28:00
Discover the origins of the beloved character Ted Lasso and its journey from a commercial to a cultural phenomenon.
“But the fourth season is here now of Ted Lasso.”
Choosing Career Paths: A Reflection
28:00 to 29:26
Explore how unconventional career decisions can lead to unexpected outcomes.
“And I get to run away from shit that I don't want to do, check.”
The Metaphor of Life: Competition and Collaboration
29:26 to 30:37
Discuss the balance between competition and helping others in life and careers.
“In a time where drama and conflict is the thing, you know, the great British baking show, The Bake Off.”
Show all 25 chapters
Optimism in Television: The Ted Lasso Effect
30:37 to 31:56
Understand how positivity and optimism shape storytelling in shows like Ted Lasso.
“because the three of you had European experience?”
Company Culture: Diagnosed as Ted Lasso
31:56 to 33:48
Learn about the impact of company culture on business identity and performance.
“But there's a stiff upper lip thing, you know.”
The Actor's Journey: Balancing Self and Character
33:48 to 35:48
Delve into the relationship between actors and the characters they portray.
“You know, we fall in love with the characters you play.”
Character Naming: The Origins of Coach Beard
35:48 to 37:39
Discover the amusing origins behind the name of Coach Beard in Ted Lasso.
“So it just followed that then, you know, Beard's just a little bit like me.”
The Art of Acting: Finding Motivation
37:39 to 39:42
Examine the complexities of portraying characters authentically and effectively.
“than, you know, certainly not a whole TV series by this point, so there was no sense that it would stick.”
Challenging Roles: Personal Connections in Performance
39:42 to 42:05
Reflect on how personal experiences influence the roles actors choose to play.
“I'm fascinated by the art of acting and the idea of bringing yourself.”
Exploring Pigpen's Journey
42:05 to 43:19
Discussing the character Pigpen from Peanuts and its reflection on personal feelings of worthlessness.
“There was a lot of me in that and what my life was at the time, which, you know, it was not even conscious when I had the idea, but now looking back, it's, you know, it's not even dime store psychology.”
The Art Couple and Its Inspirations
43:20 to 45:22
Brendan discusses his play The Art Couple and its connection to his artistic journey.
“the conceit for his cloud of dirt, the ever-present Pigpen cloud of dirt, was that's when I learned to be a really good hula hooper.”
Childhood Memory: The Bears Game
45:23 to 46:48
Brendan shares a cherished childhood memory of attending a Bears game with his dad.
“And then suddenly at this rehearsal, all we can talk about is the odd combination of Tom Hanks and Rudy Gobert because those guys had that COVID we've all been hearing of.”
Significance of the NFC Championship
46:49 to 49:28
Reflecting on the importance of the NFC Championship game and its emotional impact.
“The game was the NFC Championship game between the 85 Bears and the LA Rams.”
Artistic Purity and Creative Relationships
49:29 to 52:11
Discussing the purity of art and the importance of collaboration in creativity.
“It's sort of a sneakily personal show, too, because it is about, on some level, a dichotomy of, like, you know, being an artist who doesn't give a shit and being someone who's very aware of their audience.”
The Role of Laughter in Art
52:12 to 55:56
Exploring how laughter shaped Brendan's path in comedy and its significance in his work.
“You've got Peanuts and you've got The Odd Couple and you're writing sort of these variations on other people's works.”
Trusting the Process of Creation
56:00 to 56:49
Explore the importance of trust in creative endeavors and collaboration.
“I don't mean by interviews, but like by, you know, just friends and family, really.”
Understanding Human Complexity
56:50 to 58:56
Delve into the nuances of human relationships and the importance of empathy.
“and put our heads down and trust our instincts and trust the people in the writer's room and then the people in the studio and the people in the set.”
Evolving Storylines in Ted Lasso
58:57 to 1:00:14
Discuss the challenges and creative choices in continuing the Ted Lasso series.
“Not just new, but also intentionally raising the level of difficulty, basically, of trying to pull it off.”
Transcript
Automatic transcript. May contain errors.0:00Simon Sinek:You're looking at real opportunity, go and do this thing in Amsterdam that's real work, versus stay here for your imagination. And people choose imagination. Yeah. I'm confused by that. To offer that view of some grace a little bit, because what is imagination but a plan? You know, a plan and a vision. I, I think, inarguably, did not have enough of a plan. I can see the value of having a plan, but I guess it's like, don't be so locked into your plan that you don't recognize an opportunity. It's kind of like strong opinions loosely held, right? Yeah. Like have a plan, but be open to going off the plan.
0:34Simon Sinek:That's the way. Yeah. When we're young, we make a decision about what we want to be when we grow up. And we make a plan to make that happen. The things we study, the opportunities we pursue, all go according to that plan. But what happens if the plan is the obstacle to achieving our dreams? Worse, what if we can't see that the plan is the obstacle? Sometimes taking the risk to go wildly off the plan is the best thing we can do for ourselves, which is exactly why I wanted to talk to Brendan Hunt. Most of us know Brendan as Coach Beard from the show Ted Lasso, which is back for its fourth season on Apple TV.
1:15Simon Sinek:Brendan also has a solo show called The Movement You Need, which may hit Broadway in 2027. But none of that would have happened if Brendan had stuck to his original plan. Brendan is living proof that trusting our gut over the plan may be the single best thing we can do for ourselves and our careers. Brendan took the crazy risk to leave America to take a job in Amsterdam, of all places. A decision that nobody thought was a smart career move. And yet it was there that he gained a love for soccer and met Jason Sudeikis. It was his choice to go off the plan that led Brendan to becoming one of the Emmy Award-winning writers, producers, and co-creators of Ted Lasso.
1:59Simon Sinek:The lesson is profound. Sometimes doing things we want to do, the things that others think are unwise, will be the best decisions we make for our lives. If you like this episode, please remember to subscribe. This is a bit of optimism.
2:19Simon Sinek:This episode is proudly brought to you by SAP. Is curiosity natural or can it be taught? It turns out anyone can learn to be curious. And it's the curious ones that get more out of life, advance quicker in their careers, and just generally grow as human beings. The more we learn to be curious, it's surprising how many doors open for us. Brendan, it's so good to have you here. It's great to be here. I don't think people recognize or know how wonderfully insane and mad and creative you are. I know some of it. Because I came to see your show in Amsterdam. Your one-man show in Amsterdam. Which is basically your life story.
3:05Yeah. Which is pretty nuts. Until that time, at least. Yeah. You saw that sometime. I'm at my solo show, Five Years in Amsterdam, which I wrote starting in 2004 after having lived five years in Amsterdam. And you saw it in 22, 23? Something like that. And I believe that was my official Viking funeral last performance I was doing of that show. The theater I used to work for out there, Boom Chicago, they had requested it. So, yeah, it's my life story up until leaving Amsterdam. I'm going to talk about a show none of you have seen, but that's what we're going to do. I like the show very much but it's also like clearly the show of a younger man but it was fun to do and it was fun to give it a good send off and I was glad you saw it
3:44Simon Sinek:so let's back up a little bit one of the things I'm fascinated about people with careers is how many people are living their childhood dreams and how many of us just sort of like the twists and turns of where we find ourselves and how people learn what to say yes to and what to say no to I think your career is a twisty turny one. So where did you grow up? Chicago. And how does a kid who grew up in Chicago end up for how many years in Amsterdam? My main chunk was five, but then I piecemealed two more because I kept going back. You kept going back. And you speak Dutch. A little. Enough to impress people who don't and frustrate people who do.
4:20Simon Sinek:So I'm impressed that you speak Dutch. Dunkevelt is like all I know. Well, I'll start as, what did you want to be when you grew up? And then how did you get, why did you go offshore? I basically knew I was going to be at least an actor from doing the seventh grade school play, which was The King and I. I played Louis, son of I. And then it was like nothing really was ever considered. Like that was just going to be it. A huge night of impact for me, though, was seeing Second City for the first time in eighth grade and just being blown away by what was going on there. That cast included Bonnie Hunt, who was phenomenal that night.
5:01in particular. And I think that probably introduced the notion to me of like, oh, you can write stuff too. Then, you know, go to Illinois State for college. They have a great theater program. Most of the original founders of Steppenwolf all met at Illinois State. The teachers they had were some of the teachers that I still had, you know, this.
5:21Simon Sinek:And were you setting yourself up for stage or screen or just actor? Just actor, really. But probably with nowhere near enough attention to screen, because by then I'd been exposed to a fair amount of theater in Chicago, you know, a steady diet of improv and Second City in particular. But Illinois State, they hewed so tightly to the sort of Steppenwolf ethos that like there wasn't a camera class. If there was, it wasn't required. Like all we were working with was like, you know, kitchen sink, nuts and bolts, passionate at all times, you know, sort of gritty stage acting. Real stage work. Yeah, yeah, yeah.
6:00Yeah, that helped my improv, I'd say. My improv helped my stage acting. And I do sort of feel like I am of the stage more than anything else if I had to describe me. But certainly, like, I like movies and TV too. I just, for some reason, it wasn't even something I thought about as much. And even when Steppenwolf people, who were the ones I admired the most, would show up on TV, I tended not to think of that as part of them in a way, even though they'd be great. You know, like Laurie Metcalf in Roseanne, And, you know, my mom particularly loved Rosanne. We watched it all the time. Laura Metcalfe's great on that show.
6:35John Malkovich, I think the first movie his I saw was In the Line of Fire, which I don't think he would even call his best performance, but he won an Oscar for it, I believe. Did he? Yeah, yeah. That was a great film. It's fun. It's fun. Yeah. Not really thinking about camera acting at all. And then in Chicago after college, I'm basically always performing every weekend, but sometimes it's with an improv company or sometimes it's with, you know, my theater company that I had. You would hear once in a while in the Improv Circle about this place called Boom Chicago. And Boom Chicago, all I knew about it was it was in Amsterdam, and it was founded by some Chicago people.
7:08And so they were doing Chicago improv, as we knew it, out there.
7:11Simon Sinek:The Second City style, that kind of... Yeah, best I knew. Ouvra. I used the word ouvra. That's really, really... Thank you. The fact that you called attention to it kind of ruined it. I don't want people to think I was a snob. I'm going to throw a French word in later, and we'll be even Stevens. But I knew one dude who'd gone there and come back, and I didn't know him that well to get into it with him, but he spoke positively of it. I knew another guy who had gone there and never came back, and like, ooh, interesting. But one time when they came around to do auditions, you'd hear when they were in town, they'd come like once a year, and they came to see me at comedy sports where I was performing.
7:49Well, they saw a bunch of people, but including me, and they asked me to audition. And my knee-jerk reaction was like, no fucking way am I going to Amsterdam for a year. That's ridiculous.
8:00Simon Sinek:Yeah, for my comedy career, my improv career. But this is like despite the fact that I'd never left the U.S. and also like nothing's really happening to me career-wise. You're doing your small shows on the weekends. I'm doing my small shows. I had by then understudied a show at Steppenwolf. Did you have a survival job or were you able to make money as an actor? No, I was temping and oh yeah, nowhere near making money as an actor. You're getting like 20 bucks a show. Oh, okay, okay. You're blowing that on the beer with the gang after the show. Yeah, but the context of this time when they came around was like, I'm in the middle of getting divorced.
8:29Like I got married straight out of college, which, as some have told me since then, is a little young. And I was very soon getting divorced out of college. And I also just had my own emotional childhood baggage that I'd never worked through at all in any way. I was just like, just running straight ahead, shows, shows, shows, shows, shows. shows. And so when I went to the audition, which I went to out of a sense of obligation, I had heard that like every actor should go to every audition they can, which is now I think not really that great of advice. But I went and looking around, there was some people in the room who was like, oh, I've seen that person improvise before.
9:06They're really funny. Oh, they're really funny. Oh, okay. All right. Well, this is a good cohort. And then before they had us play any games, the artistic director Josie O 'Reilly, Australian goddess of improv and comedy in my book. She, her spiel about Amsterdam, like just by the time she was done talking, like I want this more than anything I've ever wanted in my entire life and got it. And then when I went, I was only going to go for a year and yeah, as has been spoiled, ended up staying for five. What was her pitch that made you want it so badly? Like fragments of it. One, for one thing, the realization that I would be performing constantly and that it would be the job.
9:44They'll pay you enough to live. Yeah, it's like, oh, that's appealing. And then, you know, the way she was describing Amsterdam, and like by then Pulp Fiction had come out, like all I knew about Amsterdam by then was like Pulp Fiction, Anne Frank, John Lennon, and Yoko having their honeymoon there, and for all I knew, those happened simultaneously. But hearing her talk about Amsterdam made me, like the reality of like, oh, this is an opportunity to like get the hell out of here actually and to do it in a place that sounds more amazing than you've
10:14Simon Sinek:given it credit for was this a little bit like the cruise ship pitch which is like sure it's a cruise ship but you'll get to perform every day like did it like did it matter where it was or was the was the pitch partially oh my god i'm an actor i'm an improv guy i get to do the thing i want make a living doing the thing i want was that the primary driver it was amsterdam as much as the job i would say if it had been a cruise ship it would not have drawn interest for me at all I was tempted by cruise ships often later in life, but never quite took the plunge. Later. Good night, everybody. Comedy.
10:49Simon Sinek:Comedy. I mean, the improv quality here. I can't turn it off, Simon. And I've known a lot of super funny people who did cruise ships and had a great old time. But at that time, it wouldn't have interested me. Because being on a cruise ship doesn't sound like real life. Right. I mean, it is, but it doesn't sound like it. But living in another country sounded like real life. What could that life be like? It was an unexpected opportunity that came my way. It had never been in my thoughts. You know, the amount of time between them asking me to audition and then being cast was maybe five days. They insisted I leave the country within a month.
11:25Like, they desperately needed us to get out there. And I had to, like, un-entangle myself from some things, particularly my theater company, who I, you know, felt terribly guilty about. I was pulling the rug out from under them a little bit, but I was also going insane. Like, that's the third element of this. It's like on a personal, mental, emotional level,
11:44Simon Sinek:I couldn't resist the pull of an escape. I didn't realize this until I got to the theater, to Boom Chicago. Just how many people who are now famous in America have gone through that space? Can you just rattle off? Yeah, it's quite a bad. I'm average. Seth Meyers and Josh Meyers and Ike Barron-Holtz and Jordan Peele and Amber Ruffin. Jason Sudeikis is there for a minute. Alley, there's definitely more. And then there's some people who are like, maybe not that famous yet, but like are much respected in improv circles and comedy circle, people who know it, Alison Silverman, Hedda Campbell, Pete Gross.
12:17Oh, Colton Dunn. A lot of people know Colton Dunn.
12:18Simon Sinek:The reason I wanted to say that is I wanted people to recognize that for whatever they're building, whatever they built in Amsterdam, it's like a real thing. And just like most of us know Second City and being in the theater for Saturday Night Live and stuff like that back in the day, that this was a real feeder for the U.S. entertainment industry. But it was not then. It was not at all. When I started in 99, Pep Rosenfeld was one of the founders. He was writing for SNL, and that was a big deal. Then he came back because he was having a better time at Boom. But then in 2001, Seth got SNL, and then it was like, huh.
12:57Because if you're taking the Boom job, especially back then, you're not thinking...
13:02Simon Sinek:thinking SNL is that yeah you're thinking I'm having fun I'm honing my craft I'm getting paid to do the thing that I love I'm having a cool adventure in Amsterdam then I'll come back and focus on my career exactly yeah and so to the fact that all these people took this objectively unwise career choice and and it's ended up paying off for them all is is pretty fantastic you know because it is the thing where you get your chops up we would have these guest directors and a couple times they were guys from Second City who I had seen like in high school years, you know, who I revered. One of them was a guy named Ron West, the doctor, Ron West.
13:37And he, one time I remember we were walking, I think on Queens Day, actually. And I think I asked him, like, is Boone good for us? Like, are we dumb for being here? And I think I was in year three by that point, two or three. And he said something I've never forgotten, which is, it's like being the Beatles in Hamburg. And he just meant it in the sense of like, you're not doing bad shows anymore. Like, you've come here, you're doing all the shows. You're going to leave here and you're not going to do bad shows anymore, which is not 100 % true, but it's pretty true.
14:05Simon Sinek:So what he means is you're honing your craft. Yeah. Like I've thought about this a lot and now I refer to it in my other solo show. The movement you need. Coming to Broadway in 2027 maybe. You get your 10 ,000 hours. Yeah. You're performing constantly. You are performing for people who for the most part have English as a second language. Yeah. So you cannot rely on any bag of reference tricks or whatever. You can only exist in what is in the room at this moment, basically, which is a great little challenge. But also those people who have English as a second language are probably drunk. So you have to work all the harder to get through to them, which becomes about some basic stuff like articulation.
14:45But also presence and passion and drive. It ends up making your characters a little broad. But still, you're just trying to make that show happen. but then on top of that and this is still um you know analogous to to the beatles in hamburg is you you do occasionally have the night off and when you have the night off it is amsterdam and like all of that entails like the amount of steam we were able to let off together as a group because like we're doing shows together there's usually 12 cast members at a time five are needed per night so you get a lot of like you know nights off but then you'd also have like collective nights off and we'd all collectively go out dancing and it was fantastic.
15:23Simon Sinek:Paul McCartney, I've heard him talk about the shows in Hamburg as like the best ever. And they were doing, they were performing for hours and hours and hours. It wasn't like come in, perform for an hour, go home. I mean, they're doing like the six o 'clock show, the eight o 'clock show, the 10 o 'clock show, the one o 'clock show in the morning. And he talks about it with such funness and love. And they're singing in German. I mean, if anybody's ever seen the old footage of the Beatles performing in Hamburg, it's absolutely incredible. It's all the songs we know, but in german yeah i can't remember specifically what he talked about but he talked about the purity of the performing that yes it was incredible for them to be in shea stadium um performing but they he said like you couldn't hear anything like we could barely hear what we were singing there's no way anybody else could hear anything it was the spectacle of it but it wasn't the performance yeah and he talked about hamburg being as a performer just like pure magic it's part of what's great about doing something where you have no thought about advancement or career.
16:24Like you're just the joy of the thing, right? It's just the joy of the thing. It's a joy of the moment. It's the connection with that audience at that time and nothing else exists. And oddly enough, by not thinking about the future, sometimes that's how you're better in the future.
16:37Simon Sinek:I think this idea is really lost on young people today. And it's not their fault. There's so much pressure to perform, to make it? How many followers do you have? Do you, you know, like metric, metric, metric, achieve, achieve, achieve. I mean, I've talked to people, I'm like, hey, why don't you take a gap year before you go to college? You know, and they're like, no, I could never do that. I'm like, why not? They're like, I'll be behind. I'm like, behind what? Yeah. Like, everything's comparative. I just talked to somebody recently who wanted some advice. You know, she said to me, she came to me with her vision.
17:10Simon Sinek:She's like, I'm starting a podcast. I'm like, great. What's the goal. She's like, I want to have a media empire. I'm like, okay. I love a vision. I love an outsized, unrealistic vision. We've all had them. And then so she wants to know what steps she has to take in her podcast to serve her media empire. And of course, I mean, you know exactly where the advice is going. It's like, why don't you just start by making a good podcast and don't worry about the media empire? And we talked it through. And I think there's an underappreciation for the joy of the beginnings of our careers. And I see it a lot in very senior people, people who've made it.
17:48Simon Sinek:The lawyer who knows how to win the case, the investor who knows how to make a deal, the screenwriter who knows how to write a script. I look at a lot of these people who've made it and they're bored. They're bored because sure, there's challenges now and then, but what they miss was this, was the beginning. What they miss was that was the fun. And it was stressful and you're full of ambition and piss and vinegar. You had no idea where it was going. And it goes back to the Beatles in Hamburg. It's the purity of what we were learning to do was so much fun. And when you're good at it, it's just not as fun anymore.
18:25Yeah. And that comes from, you know, perhaps the fact that you are working, you know, with the adrenaline, like to the limit of your potential, really. You know, it's like, it's that churn of giving your full self to something because there is nothing else. And yeah, it rewards you. On the topic of gap year real quick, when people would come to me here asking like, hey, should I do it from Chicago? I'm like, oh my God, yes, you should. In fact, don't, but don't just go for one year. The first year you're adjusting. Go for two years because the second year, that's when you get it. That's when you should go.
18:57And they'd be like, oh God, but if, you know, I'm going to lose progress in my career here. and someone had said this to me, I wish I can remember who, but I've said it to many people since then, like wherever you're leaving, when you come back, it's going to be the same. It's going to be the exact same that it was before and you won't have missed anything. And whatever opportunities are, you know, fated for you, they are, they are fated regardless, you know, and if you just come back an even better performer than you are today, then you're going to get more gigs. And I found that to be true, you know, every time I left LA, because I, again, I would, I would leave often to, you know, go to Amsterdam for a while and yeah, nothing changed anytime.
19:37Simon Sinek:It's such, these are, these are such good and nuanced points, right? Which is we fear that we're going to miss out on the thing that's in our imagination. Yeah. Right. It's like, well, if I'm not in LA, I'm going to miss the audition that hasn't happened and may or may not happen. and this belief that if I stay, all the doors will open and all the auditions will go my way. And if I leave, I'm going to lose out on all those opportunities. And so you're looking at real opportunity, go and do this thing in Amsterdam that's real work versus stay here for your imagination. And people choose imagination.
20:09Simon Sinek:I'm confused by that. To offer that view some grace a little bit, because what is imagination but a plan, a plan and a vision. This is what I saw that I was doing. and now you're asking me to open up this part and go do this and come back. Because my plan was Chicago, do the thing, do the shows, improv, and you've thrown my plan off. Yeah, because I think, looking back at my path, which has worked out, and in the end I wouldn't change anything, but I know where I could have made a couple smarter choices, I, I think, inarguably, did not have enough of a plan. After the spontaneity of Amsterdam you know had such great personal rewards for me you know just as a person and as a grown-up I think I kind of like stayed spontaneous a little too long in in LA so like I can see the value of having a plan but I guess it's like don't don't be so locked into your plan that you don't recognize an opportunity it's kind of like it's kind of like strong opinions loosely held right yeah like have a plan but be open to going off the plan that's the way yeah yeah
21:22Simon Sinek:We'll be right back. But first, we want to share an ad with authenticity brought to you by SAP. Curiosity is a practice, not a personality trait. That's what I learned when I sat down with David Robinson, from engineering to innovation to cloud ERP to his current role as president of customer success in North America. Every jump he made was driven by the itch, the desire to learn something new. I've always been very just naturally curious. I never gave it much thought. I rarely say no. And, you know, in a lot of cases, I might learn really fast. It's not something I ever want to do again. But in other cases, that's like a great experience I can draw upon because that experience then almost is like a currency.
Read the full transcript
22:03Simon Sinek:You now have something to talk about that you wouldn't have had otherwise. You know, every work review I had, they always told me I was unfocused. You know, they would say to me things like, you know, Simon, a jack of all trades is a master of none. I recently learned that that's only half the quote. The full quote is a jack of all trades is a master of none, but a master of many is better than a master of one. That's the full quote. That's the full quote. And I realized I'm not unfocused. I'm just curious. And I think what a lot of people don't appreciate of the value of curiosity is it doesn't have to succeed.
22:33Simon Sinek:You just have to try. Trying is the success. And trying is the success. Trying is the success. And you can't have innovation without curiosity. Sure. Because if this is the way we've always done it, then you'll never know if there's a better way.
22:51Simon Sinek:I mean, we have to talk about it because, you know, the fifth season is... It's fifth season. Fourth. Fourth season. I'm projecting. I have a plan. I have a vision. Thank you. That's what I want. Oh, that could be great. Yeah, that's what I want for you. Yeah. But the fourth season is here now of Ted Lasso. How much of the show, because a lot of it is your own passions in that show, football being one, where did the show come from? In 2013, NBC asks Jason to be part of their ad campaign because they've just gotten the rights for the English Premier League. He said, all right, I'll do it if I can bring along anyone I want.
23:23And they said, yeah, of course. And so he grabs me and Joe Kelly. all three of us are Americans who are sports fans who went to Amsterdam and having not given a crap about soccer before like got into it to some degree. Now because I was in Amsterdam for five years and because I can get really attached to a new hobby I became a zealot. I overeducated myself. I would watch like really meaningless games because I'm just so excited. Lots of orange clothing. Lots of orange clothing. Oh my God. My closet looks like a fucking traffic cone factory. We had a meeting with this ad company and they had like three sort of just sheets of paper of like, we think it should be a college football coach and he could be doing this thing or he could be doing this thing or he could be doing this thing.
24:02And this thing over here was, he's the coach of a primary league team, even though he knows nothing about soccer. And Jason's like, yeah, okay, let's pick that. All right, thank you. And then him and me and Joe just sat by the pool one day and like thought of bits. And Jason's like, I think his name is Lasso, Ted Lasso. Yeah, great. Because Jason likes, you know, nouns, his last names. You know, largely just took the job because it was like, wow, we get to go to England for three days, go to England, shoot this thing, come back. And, it's, you know, on the scale of what it was, because I don't think it was even a broadcast commercial.
24:32It was only on YouTube,
24:34Simon Sinek:but it was for the, an English audience. It was for an American audience, but aware that an English audience might be watching. Got it. Basically. Like we were, cause you, cause you, cause you, cause you've exaggerated the American stereotypes. Yeah. We were, we were trying to be, you know, everything from the access to the looks of English view of what Americans are. Exactly what it feels like. In hopes that Americans would get a kick out of that. So they had us come back and do another one the next year. And yeah, the first one was just a sketch. It was a loud character. Like we got six minutes out of that character and that's all we could have gotten.
25:08But the second time we found Ted Lasso with a sense of loss. Like he didn't have this job anymore. Now he really loved England. And also now he's coaching the girls team and he's like really sensitive to their needs and stuff. And just kind of opened this new window to the character in a bigger way than we thought. And after that, Jason, you know, gathers me and Joe, like there's something else here. I don't know what it is. If it's more commercials, if it's a movie, if it's a TV show. So we map out a season, six episodes and six episodes. I mean, really just the first six, but then we're imagining six more and then like a special, which is the exact model of the UK office.
25:42We wrote a pilot and it sat there for a very long time. Now, going back a little further, part of why Jason wanted us in there is because, you know, we're sports guys who would talk about sports and then eventually about soccer, but also very specifically, by the time Jason got to Amsterdam, I was already in the weeds, soccer-wise, and I had decided I was a soccer missionary for all Americans. And so I would be explaining soccer stuff to him through American sports terms, because he bought a PlayStation and FIFA for the green room, and it had classic teams on it. And I'm like, okay, 72 IX, that's like the Showtime Lakers.
26:12And this Johan Kralff guy, he's like Magic Johnson. He's like, okay, got it. And that paradigm of me using American examples to explain soccer things remains the basis for the lasso-beard relationship still to this day, which is just another weird part of the whole payoff of Amsterdam, because surely me watching all these soccer games, me watching fucking Leeds versus Burnley at three o 'clock on a Sunday was a waste of time, wasn't it? But in fact... You're wasting your life! But in fact, all these little data entries in the soccer encyclopedia in my brain have paid off enormously.
26:54Simon Sinek:But this goes right back to the thing we were talking about at the beginning, which is everything contributes to everything, right? Who's to know that the going deep and, you know, wasting countless hours, you know, watching Dutch football would then become the relationship between these two characters that have become beloved on American television? I mean, this is what I love. This goes back to what we were saying before, which is, you know, you fall in love with the vision of the imagination, But what we forget is like all of it contributes to everything. You said like you go, you hone your craft, you come back, you're better.
27:26Simon Sinek:Everything in our lives has some sort of purpose later on. But who's to know what it will be? And without these weird decisions of spontaneity, none of this would exist. I'm sort of fascinated by the, I don't know what it is. Like what we're talking about is things that are off the plan. And I think we're sort of too obsessed with plans. Your whole story leading up to this was like, I knew from a little kid I wanted to be an actor and the adrenaline of the stage, you know, and the adrenaline of the audience. And then you realize you could write and you can express all this creativity. And the Amsterdam thing was two things, which was, I get to do the thing that I love to do, check.
28:03Simon Sinek:And I get to run away from shit that I don't want to do, check. And there's this kind of magic, which is, they're not necessarily good, quote unquote, career decisions when the career coach or the, you know parent is sitting down and he's like this is my this is my goal i'm gonna i'm gonna do english comedy in amsterdam and i'm gonna leave all my problems here and just go start a new life and screw it and like nobody's looking at you going i think i think you got this one all figured out but yeah everybody's gonna be looking like what are you talking about and i think where i'm arriving and this is why i'm sort of enjoying this which is who knows yeah you know who knows what would have happened if you stayed.
28:44Simon Sinek:Who knows? You know, who knows? You know? And I think about that often and like, because the flip side of it is also like, if once I left Amsterdam, shouldn't I have just gone back to Chicago and gotten, you know, tried to get on the Second City train? And get to, yeah, exactly. Go through the... Yeah. But also like, you know, maybe even if I did it, maybe I was too high strung then and I would have pissed people off or, you know, like maybe I wasn't the person yet who would have been able to make the most of that opportunity. The chaos theory of it, of like the different ways that things could have gone better or worse, you know, you can lose sleep over that completely.
29:20But yeah, sometimes just going with the flow is right.
29:26Simon Sinek:In a time where drama and conflict is the thing, you know, the great British baking show, The Bake Off. I think it's probably some of the finest television that was ever made in the history of television. Not, I'm saying this to somebody who. No, we know our place. Okay. Ted Lasso's, I promised you a close second. Thank you. But the reason is, is because it's a competition. There are winners, there are losers. Somebody gets voted off the island every week, and yet they help each other. And I think that is, for me, the metaphor for life, which is absolutely compete, absolutely work hard to advance yourself, and help each other along the way.
30:03Simon Sinek:That, to me, is the metaphor for life and the metaphor for career. And the thing that I think we all fell in love with the Ted Lasso show, which is it's a show about optimism. it's a show about positivity it's a show about taking care of each other which is quite different than what especially american television you know reality tv show where they make people seem evil in the editing and they create artificial conflict for our entertainment and it's a very european thing to have a show that's quite positive without all the artificial conflict where it's a very american thing to you know instigate yeah and i don't know was that because the three of you had European experience?
30:45Simon Sinek:Is it because you were frustrated in your own lives? Like where did that doubling down on optimism, which is a very un-American way to make a TV show, where was that? Because we're grateful for it. Well, thank you. The kernel of it for me, and my kernel is probably smaller than Joe's and definitely smaller than Jason's, but was, if we're gonna have this show, I mean, by the time, after the commercials and we're making it a larger project, we're going to have this show and this American and this European world, how's he going to stand out? There's nothing Europeans find more annoying about Americans than their chipperness.
31:23The believe sign is an example. The believe sign is a distillation of what was going to be a larger idea of Ted putting up a thousand corporate, keep at it type slogans. Hang in there, meow. Like all those. and just how much that would infuriate, you know, a footballer like Roy Keane. Right. And, you know, that just kind of just got distilled down like, okay, well, you know, it's not like all English people are grumps. We're not saying that necessarily, but they're not as cheery as the Midwest. But there's a stiff upper lip thing, you know.
31:57Simon Sinek:They put up with shit better than anybody on the planet. And sort of accidentally that is really where the culture clash of the show is more than like, He doesn't know what side of the street to look at when he crosses the street. That was the American quality that was sort of organically the part of it, like just this Midwestern-ness. And this Midwestern-ness in a competitive world that wants no part of it whatsoever until it does. We had a company off-site. And we did all these personality profiles of the entire team and the entire company. and they evaluated like, do we have the right mix of the right personalities to make a good team and all of this stuff?
32:39Simon Sinek:And at the end, the, what do they call them? The evaluator, whatever. The administrator. Yeah, the ministerers. Yeah, exactly. They said, well, we've got some bad news. Like if your company were a personality, you'd be Ted Lasso. And we were all like, that's awesome. that is awesome and we were diagnosed as Ted Lasso as a company why was it bad news? because we didn't have enough like brr you know like we didn't have enough backstabby you know like we scored very poorly on like aggression cutthroat cutthroaty you know and I gotta say as the owner of the business I was really proud you know because you know we're called the damn optimism company That damn isn't in the word, but that would be hilarious.
33:33Simon Sinek:I'm changing the name to the Damn Optimism Company. Oh, boy, the paperwork is going to be ridiculous. It's true. You can do a DBA. Okay, fine. But we're called the Optimism Company, and to be diagnosed as Ted Lasso was one of the greatest victories I think I've achieved culturally. I'm curious for actors. You know, we fall in love with the characters you play. That is sometimes the person, but sometimes way not the person. how important was it for you to make sure that like did you want to play somebody completely different to you did you want to bring yourself into it you're you're one of the writers you can do whatever the hell you want i'm so curious as a writer and as a performer where is the overlap because i mean you know way more actors than i do and they are not the characters they play and yet we treat them as the character who is the guy the guy who played joffrey on on game of thrones i think he got out of the game because people would just mean to him the whole time because they thought he was an asshole he's playing a character he's back in in the business now and he took it he took it yeah a long he has said that that is that is not entirely true okay he's not saying that he really legitimately just was going to school and he wanted to go to school and focus on that but it's also true but people were not like people didn't and people didn't like him yeah specifically you know they're like that had yelling at him while he's walking down the street the poor kid and that's my point like we confuse the characters you play with who you are i'm so curious as to is that a good thing is it about like how much of you is coach beard and that you did that because you wanted that or did you just want to play somebody just for fun that's nothing like you like people who like playing bad guys he's uh on the outside not like me in that you know he doesn't talk much and he's happy to sit and wait i am a bladder mouth and um and i tend to like, you know, like, want to go do something.
35:18But he is very much like me in that, you know, I've, he's had an atypical path to his current, known his career. And so have I. And so we've sort of taken that and exploded it basically, you know, I certainly haven't been in a lumberjack competition, nor have I won a chess competition.
35:34Simon Sinek:But this kind of like, write what you know, kind of thing? To a degree, there's a little bit of Jason in Ted Lasso as well, or vice versa, I guess one of the two, that dynamic we discussed earlier of me, you know, explaining soccer in American flashcard terms is really us. So it just followed that then, you know, Beard's just a little bit like me. And the evolution's character has been kind of another like random path. Like when we were first writing the first commercial, I had pictured it like I was going to have a bunch of stuff to say. And we'd have these back and forth. And Joe Kelly, who is a genius, Joe Kelly was like, bad news, man.
36:13You shouldn't talk. I'm like, what? Yeah. But I'm an actor. I mean, he's going to be doing all the talking and speechifying and the coach who runs the room. You need to be the guy who comes in surgically with just the word that hits. Like, oh, that's 100 % right. And that also dovetails with something Josie O 'Reilly would talk a lot about at Boom, is like watching a scene, before you enter that scene, ask, what does it need? And so Beard is like the manifestation of what does it need he just he just waits and like right now um ted needs me to learn the rules of soccer got that and like now what does it need i gotta go talk to this nate guy you know and there's a there's a wonderful like selflessness to that that i think is pretty fun but he's only named beard because he didn't have a name in the first commercial you know he's never referred to second commercial he's referred to and like what should his name be and again we love nouns so it's coach beard but that's only because i had a beard in the first one and i only had that beard because I happened to be doing a play that I had written where I played a homeless person and first time in my life I'd ever have a beard and because I happened to write that play now I can never shave again so it was a placeholder the beer's like he's got a beard call him beard was it a placeholder it wasn't a placeholder so much as it was like inspiration yeah it was like it was like it doesn't really matter you know look at the thing beard that's beard, he's beard, great, he's beard.
37:37We didn't know we were going to do even another commercial, more than, you know, certainly not a whole TV series by this point, so there was no sense that it would stick. In terms of the larger question of, like, is it important to me for, you know, a character in this dynamic of, like, being able to contribute to it?
37:54Simon Sinek:You get to write whatever you want, yeah. Again, when I was in college, we were awash in Steppenwolf quotes, and there was a John Malkovich quote I remember hearing sophomore year, which was, acting is not about trying to become someone you aren't, it's about being someone you are. which I, you know, as a sophomore especially, I was like, whoa! But that's really just, you know, bring yourself to the character. Like, who would I be in this position? Yeah, yeah. I don't have a symmetrical face. Like, I'm not going to be a lead on most TV shows, which means, in polite casting agent terms, I am specific.
38:25So I'm going to be playing a lot of eccentric characters. And, like, sure enough, if you go to my IMDb, it'll literally say evil clown, sex murderer, pitch hiker, you know? and so since I get to play all these sort of you know off-center people it's a little easier than to to bring myself to it you know it's not like you're Hamlet you're Hamlet you were prince and your dad died go you know I'm trying to find like what's different about you know me from this character and like inhabit that but also you know on my secret insides a little bit like me one way or another and with beer we've just been able to extend that to like okay I went to college in central Illinois, so he's from central Illinois.
39:03I went to Europe for a while, and things got a little nuts, and we haven't maybe quite gotten to that with Boone. Oh, no, we have with Beard, because now we know that he knows Dutch, and if you put him in Amsterdam, by the end of the night, he's going to have a David Bowie costume. Well played, by the way. Thank you. That episode was well played. My favorite. So, yeah, it wasn't really a choice or a preference. That is nothing that's just the way it worked out, but I think my instinct, even unconsciously, you know, if I was to write characters for myself going forward, I would still be including a fair amount of myself in them.
39:34Yeah, I'm so fascinated by, I'm not a performer.
39:37Simon Sinek:I've never acted. Although some would argue because I stand on stage, I'm a performer. You're a natural, baby! I'm fascinated by the art of acting and the idea of bringing yourself. And some of the things that I find very difficult about acting, which is how do you play a part when you know everything that's going to happen? It's like somebody's about to burst in the door and surprise you. You know that. but you have to pretend that you didn't like that concept is mind-blowing to me and it's amazing how few people are good at it because they know you know and they can't help confuse it and i'm i'm fascinated by the like where you want yourself in it and where you don't where's the line where you sort of let go as an actor oh well yeah the notion of i would never do that is one that i think like an actor can't really let them have even no matter how well you know this character even like you better think twice before you say that because like you might not normally do that but here are circumstances that are putting you in a position where you have to do that right you know whatever whatever it is something horrible even yeah exactly where is your line like where is your line that would get you to this point where you would do this thing that you wouldn't ordinarily do because this person's line is here so find that border for you for yourself i think that's where i would struggle as an actor because i struggle to disconnect myself from the character it was like like you know a character that would you know do something horrible violent or immoral And I was like, but I would never, you know, I couldn't, I can't imagine doing this.
41:02Simon Sinek:Then I say, well, I guess I could play a character doing that. And you're like, no, no, no, no. You have to find the circumstance that you would actually do that to play this effectively. And that's what I have such respect for, that you're willing to let your mind go to some pretty dark places to find the motivation to play these characters effectively. I guess that's the craft. Yeah. And also, you know, and Jason talks about this a lot, too, but like we're very we're very fortunate that we are having this, you know, big ride on characters who are super nice. You know, fair point. Like I'm not getting stopped in an airport for King Joffrey reasons.
41:35Simon Sinek:People are cheering you when you walk past. Yeah. They're not they're not waiting to poison my drink because they know that's the only way to kill me. As an actor, you know, was there a character you played where it challenged you, the person? the hardest i've struggled was you know to play a part might not technically be what you're asking for again because like it is another thing that i wrote but the play i wrote where i had the beard called absolutely filthy and the conceit of it is that it's the pigpen gang as grown-ups but focused on pigpen excuse me the peanuts gang that's grown up and focusing on pigpen yeah um and pigpen is still dirty so dirty that he's homeless and he's a little bit mentally disturbed and he finds himself in front of a church where they're having the funeral for charlie brown and the whole gang are coming back to this, but they won't let him in because he's, he's disgusting.
42:21And they're all doing fine. There was a lot of me in that and what my life was at the time, which, you know, it was not even conscious when I had the idea, but now looking back, it's, you know, it's not even dime store psychology. It'll cost barely a nickel is like, that was me feeling worthless because so many of my peers were doing so well. And so the, the, the play has a lot of like speeches and, you know, crazy guy revving himself up on a street corner and type of stuff. and like it was not my biography by any means but it still was like how you felt plumbing you know plumbing a bit of like like how fucking shitty i felt sometimes about how things were and this again was you know pre-therapy you know almost exactly pre-therapy because i'm like a year later i gotta shrink so now you're writing happy shit oh yeah no i'm a fucking i'm a dreamboat
43:09Simon Sinek:um but it goes from writing being a homeless guy to being a coach but like getting getting into that every single night because that show did pretty well, well enough to run a few different places. And by the way, footnote, the conceit for his cloud of dirt, the ever-present Pigpen cloud of dirt, was that's when I learned to be a really good hula hooper. So I had a hula hoop, and I would hula hoop the whole show, and no one would ever mention it or acknowledge it. And yeah, well, you know, that's when I found out. Oh, hula hooping. Great for the core. Oh, my abs. My abs in 2012, Simon. Oh, you should have seen them.
43:41They glistened. They're beautiful. Going into yourself can be just as hard as trying to get into someone else.
43:47Simon Sinek:What's the project that you worked on, commercially successful or not, of all of the things you've done in your career, that if you had one thing that was like this all the time, you'd be the happiest person alive? Like something that was just, you look back at your career and be like, I wish everything was like that one. The next play I wrote was called The Art Couple. and the art couple was basically it was Neil Simon before he's written The Odd Couple before he's super famous wanting to be a more of an artist and so he imagines The Odd Couple but at the same time he finds out that Vincent van Gogh and Paul Gauguin were mismatched roommates in the south of France and so his first draft of The Odd Couple is not about Felix and Oscar it's about Vinnie and Pauly.
44:35And the play alternated between being set in the Greenwich Village in the 60s as he's writing it, and then seeing some of the play, which had a degree of shot by shot from the odd couple, but being these two French dudes. I played Van Gogh, had a really good time, we had this great cast. And right now I'm doing the solo show Movement You Need, which might be coming to Broadway 2027. And it's so fun and so incredible to do. But if I had to pick one, I would rather I have this one where I get to hang out with other people, you know, because this was a cast of nine and everybody was great. And everyone was so funny.
45:10And I made sure everyone had a lot of stuff to do, but then also it got, it was about to move to a big theater in LA and it got canceled for COVID. Like we were set to open March 18th of that year. The sets were up. We were two days away from tech weekend. And then suddenly at this rehearsal, all we can talk about is the odd combination of Tom Hanks and Rudy Gobert because those guys had that COVID we've all been hearing of. And the next day, everything shut down.
45:34Simon Sinek:What was it about that play, of all the incredible things you've done in your career, and you've had a storied career, and now one of the most popular shows on television, what was it about this play that stands out amongst all those things, that that's the thing you wish it was, you want more of, you want more of that, please, in your career? I guess because it was still something where I'm contributing a ton to it. I think that's important. I wouldn't want to be doing something forever that I can coast on. and it's not solitary. And I guess the only reason I wouldn't choose Lasso per se is because the Lasso gig, it takes a lot out of us.
46:09Those of us especially who are in the cast and also writers and also producers, it's a real bear. And you've got to relocate your family for a long time and all these things. And worth it, love it. If you're asking me what's my favorite gig I've ever had, that's my favorite gig I've ever had. But if that was to do one thing for the rest of my life, it would be a play like Our Couple. Tell me an early specific happy childhood memory.
46:31Simon Sinek:Something specific that I can relive with you. Sure. In late January of 1986, and every Sunday back then, my parents divorced when I was two. My mom remarried in 83. My dad came back around, and we would see him every Sunday, me and my younger sister. But this particular Sunday, mom woke me up earlier than usual. She says, get up, your dad's taking you to the game. The game was the NFC Championship game between the 85 Bears and the LA Rams. I'd been to one Bears game like years earlier that I didn't even remember. And I was besotted with the 85 Bears. I absolutely loved that team. And I was looking forward to watching the game with Dad.
47:06I mean, Dad was not the most resourceful cat at the time. You know, he did not have a regular job as far as I knew. For him to somehow find tickets was beyond imagination. And, yeah, we had a complicated relationship as life went on, especially. But that day, just a day of, you know, so much joy. And I never let go of the surprise of the day. Like the surprise of getting that news when I woke up was part of it all the way through to Wilbur Marshall scoring his touchdown. And like, holy shit, my dad did this. Now, he then, not intentionally, he sort of then traded on that success for a very long time before I began to consider some other misdemeanors.
47:46But that, that was a mind-blowing day.
47:49Simon Sinek:of all the cool things you mean you had happy times in your life in your childhood what was it specifically about that one part of it was the was the event part of it was the fact that they actually won and they didn't just win they shut out the ranks 24 nothing after having shut out the giants you would have you would have had that experience if you watched on television of the bears winning yes but it's but it's magnified by being there and because like the bears weren't just something i was enjoying like we would watch the bears every sunday you know unless they had a Thursday night game or Monday night game.
48:18So that was married to the rebuilding of my relationship with my dad, was going to him and my grandma's house and having these Sundays built around either watching the Bears or if it wasn't NFL season, around watching Rawhide. So for dad to come through in that unexpected way and then for the Bears to come through, because at that time, I still never experienced a championship, and this was still a city of choking teams. In 83 and 84, consecutively, the Sox and Cubs both lost in the championship series. To get the double dose of wins was awesome. And I remember walking towards Soldier Field with my dad and just the mayhem of everyone walking around.
49:01It wasn't the same as going to a regular Cubs game.
49:05Simon Sinek:And what was it about the play of the Pauly and Vinny, Vinny and Pauly, of all the cool things you've done in your career? and all, like, I mean, talk to me more specifically about what it was about that that you just cling on to with such, you know, with such nostalgia, with such, you know, you have such a connection to it. Definitely, like, you know, it's the loose end because it got canceled. Sure. Getting to play with others. It's sort of a sneakily personal show, too, because it is about, on some level, a dichotomy of, like, you know, being an artist who doesn't give a shit and being someone who's very aware of their audience.
49:43because Sam Shepard becomes a character in it as well. And Sam Shepard, who was largely popularized by Steppenwolf and that connection there. And Neil Simon, when he wrote this play, was a TV writer. It's the part of me that has grown up into someone who has lasso considerations in the world and all this crowd-pleasing. And the part of me that came to my artistic self at a school that didn't have on-camera classes. you know like sort of the dirty way of doing things and the clean way of doing things yeah like it's not it's a comedy but it's it it's not one that is removed from my soul you know there's some of my soul in there too and yeah i don't know hearing people's laughs is is is more fun than
50:28Simon Sinek:than you've done comedy you've done all those you've heard people's bluffs you've written things before some of the things you wrote were semi-autobiographical like i'm trying to sort of get at what specifically was about that one play that you just have such warmth towards it given all the success of ted lasso you'd think you know it's oh ted lasso of course you know but this play that didn't even get to the big stage yet you just look at it be like oh more of that please i mean maybe because it was like my last thing that i you know loved doing before lasso wiped out everything you know in a way and took over and became the life down there's an it is yeah you know it's like like oh because because that you know that doing that play at that scale like i hope it comes back in a bigger scale someday sure but but doing shows at that scale that's what i had been doing since i mean really since college so like since 1989 and that was my last time doing that and probably will be my last time doing that i mean i've had this one show that i've been building etc etc and that kind of went through that phase but it's more if you're asking me again to do what i'm doing the rest of my life i don't want to do a solo show for the rest of my life.
51:34I do want to have playmates in the playground with me.
51:38Simon Sinek:The thing that I'm taking away from this whole conversation with you, and I think it's the thing that I really am drawn to you as a writer, as an artist, is there's a purity about you. There's a purity in your work. You know, you go back to the beginnings of like the honing of the craft, the 10 ,000 hours, and the fact that you have the kind of commercial success now on one of the most successful shows in television that you would think would be the dream. you know and of course you love it you're grateful for it you have fun with it yes yes yes notwithstanding but as an artist there's the purity of just as you said sort of playing with other creative people and the way you rattle off people's names with such respect people who some of us know some of us don't but you you carry the names of people who are and you refer to more than one person you know as a genius and you have such respect for art and the craft and creative people and the making of craft you're writing shows about other artists, about Neil Simon and Charles Schultz.
52:35Simon Sinek:You've got Peanuts and you've got The Odd Couple and you're writing sort of these variations on other people's works. You're taking a look at their characters. And you said it's where, you're not playing these characters, the homeless guy per se, but like there's the emotion. And this is the purity of art, isn't it? Which is that's finding that nugget and looking for where else you can find it and bringing it to life through these familiar things. Even the stereotypes of the way the Europeans and the Americans relate to each other. And I just think, you know, in this day and age of pursuit of followers, pursuit of fame, pursuit of contracts, you know, on major streamers, sort of like what's happening to all the artists, the purity, the purity of ours, we're not really investing in small things anymore.
53:17Simon Sinek:You know, they're taking big bets on famous people and things like that. And I really, really, really, really hope that you continue to write, whether they become big stage or small stage, I really hope you continue to write stuff like you have been writing. I want to see them. I'm kind of annoyed that they're not available. Well, that's all very kind of you to say, and I guess now is when I've got to tell you, I just use AI. It's all AI now. It's just so much faster. I've got kids. Let's not be purist about this, really. Come on, we've got to be practical. And on that note, thank you so much.
53:49And on that note, I have to
53:51Simon Sinek:ask questions. Oh, sure. That's your milieu. That's my milieu. Well done! Been sitting on that. Well done. What's it called in comedy when you go full circle? Classic callback, Simon. Classic callback. Well done. In the movement you need, you show how humor has been a tool to get through the hard stuff. When did comedy transform from being something you did into something you needed? Probably from the first times I was making my mom laugh. My mom was, as I talk about movement you need, she was a mom, of course. she's a person and so a label like this is rather um reductive but uh she's an alcoholic and her version of alcoholism would would make her like a bit mean and i know now that she was just she was transmitting the parenting that that she got but the times when i made her laugh sometimes by accident as a kid were like the best you know it was like holy shit i just made mom laugh okay and that is absolutely what has you know set me on my path and it took me a very long time to realize that i really realized it you know probably since writing movement you need and maybe that's why i want to be doing art couples because yeah the sound the sound of laughter is better than just shooting something and and hoping people laugh later on their own i get that it's one of the bad thing one of the sad things of like writing books or making videos is i don't get to see or hear the impact and when people come up to me and be like your book had an impact on me it's It's like, I'm always exciting because I didn't get to, I wasn't there.
55:24Yeah. The first time we got to attend a screening of a Ted Lasso episode, which wasn't until season two because of COVID things. Yeah. It was like so jarring, you know, because we've been doing this show, you know, it's on our own for a while. But then hearing a full theater of 500 people, whatever it was, was like, oh, shit, this is, people really do like this. Okay, this is all right.
55:43Simon Sinek:We're all very excited for season four of Ted Lasso. A lasting message from the first three seasons is that belief is something you give people before they've earned it. Now that Ted and Beard are coaching a women's soccer team, how did the believe message show up in your approach to this new story? You know, people sort of are like, you know, we're getting asked the sort of like questions. I don't mean by interviews, but like by, you know, just friends and family, really. They don't quite come out and say it, but I know what they're saying of like. basically a version of like are you going to win at any you know again like that kind of stuff and like we never gave a shit about any of that when we were making the show and like we're not going to start now um but we also you mean purity oh darn your data points and you know here we are we're we're not entirely starting over but we're starting we're kind of starting over you know like with this new team and a lot of new stuff.
56:43And yeah, you just on a base level have to, you know, the flip side of belief is trust. You know, we just got to trust the work and put our heads down and trust our instincts and trust the people in the writer's room and then the people in the studio and the people in the set. So yeah, just that's where the belief is for me.
56:58Simon Sinek:There's a great quote of yours. The conclusion you first draw about someone is often informed merely by what you're bringing to it. And it will lead to your underestimating the full depth of the people you have so judged, what's the other side of unlearning that what kind of relationship or life does it make possible? Wow, that is a complicated sentence for me. Where the fuck did I say that? Yeesh. Definitely deep. Remember that time you said? Yeah, we were drunk at three clubs that time? You were recording? Jesus. Yeah. I think people often forget that their shit stinks too. One of the nicest compliments I ever got was from a friend who was one side of a divorce of a marriage between two friends.
57:40One of the first like, oh, two of our friends are getting married, not just your friend marrying someone who you're going to get to know. And then they got divorced. And because we were younger folks, a lot of people chose their side. I like to think that when people get divorced in their 50s, whatever, you don't do that anymore. I don't know. But I did not choose the side, not really by conscious thought. I just never thought to. They're both my friends. They had a thing. Now, also, though, they were not the first people of that generation that I knew to get divorced. That was me. And I got divorced because of mistakes I made.
58:13So a friend said to me, like, you know what I like about what I appreciate you, Brendan? You don't pick sides. I mean, that was the literal words. And I was like, oh, I guess I don't. But it's because I bet you made mistakes, and I bet you made mistakes. And I know that because I made mistakes. And since everyone's making mistakes, let's assume that we're not bad people and assume that there's a longer journey. here for us than just, you know, the bad thing that happened yesterday.
58:37Simon Sinek:I really, you know, the concept of the morality play has kind of gone, you know, and again, you're so thoughtful and you're so human in the words you write, the characters you play, the things you write, the ideas you bring. I just really, really, really hope you continue to write lots and lots and lots of things outside of Ted Lasso as well, especially with your new play that might be on Broadway in 2027. The movie you need! a journey into family and music but you you're so consistent in sort of like staying pure giving it a whirl and it may or may not become a thing and like even the fact that after four seasons with the pressures must be overwhelming on the Ted Lasso writer's room you know that you're like no no no we're just going to write the thing that we like based on the characters we love and it'll show up how it shows up and you'll either like it or you won't but we're going to do the best job we can with the tools we've got and that's the way things are written the first time like everybody's first effort is that but then the subsequent effort with the pressures and the money and other people involved very very very hard to maintain that yeah i mean it was jason's call in the long run of like you know we're gonna make it a women's team and we're gonna start them at a lower level and uh and you know change the show in this fundamental way but i think that's the only way it would have been interesting to say that's something new was to start it differently.
59:56Not just new, but also intentionally raising the level of difficulty, basically, of trying to pull it off. And so, yeah, it definitely was more interesting than if we'd just gone back and done the same characters again, which would have been fun to some degree, but not quite as interesting.
1:00:13Simon Sinek:I think they all aged out of playing on the professional soccer team. Yeah, at some point reality steps in a little bit. Like, no one transferred? No one. Okay. No one's been injured? Nothing. Nothing. Thank you so much for coming on. Such a joy. Thank you, Sam. Real pleasure.
1:00:34Simon Sinek:As always, thanks for listening. And if you liked this episode, please do remember to subscribe to A Bit of Optimism wherever you enjoy listening to podcasts. And remember, new episodes drop every Tuesday. A Bit of Optimism is a production of The Optimism Company, lovingly produced by our team, Lindsay Garbenius, Phoebe Bradford, and Devin Johnson. And if you want more cool stuff or just to find out what I'm up to, visit simonsynic.com. Until next time, take care of yourself, take care of each other.
From the publisher
Maybe you know the feeling: everyone around you seems to be getting ahead, and every hour you spend on something "frivolous" — the hobby, the detour, the game on a Sunday afternoon — feels like falling behind.
Brendan Hunt's career is proof those hours are never wasted. The detour turned out to be the path all along.
Most of us know Brendan as Coach Beard and as the Emmy Award-winning co-creator of Ted Lasso. But before any of that, he was an unknown Chicago improv actor when the Amsterdam comedy institution Boom Chicago offered him something different. He moved to Amsterdam for a year… that turned into five… and he joined an alumni roster that now includes comedians like Seth Meyers, Jordan Peele, Amber Ruffin, and Jason Sudeikis.
Brendan performed every night, fell head over heels for soccer ("a soccer missionary for all Americans," as he puts it), and struck up a friendship with Jason Sudeikis. Years later, all of it collided into one of the most beloved shows on television, Ted Lasso, which is back for Season 4 on Apple TV+. Brendan has also returned to his first love, the stage, with his solo show The Movement You Need.
In this conversation, Brendan and I trace the wildly unplanned path from Chicago to Amsterdam to AFC Richmond… and land on a different way to think about ambition: master the craft in front of you, and let the plan catch up later.
In this episode you'll learn:
➡️ The real origin story of Ted Lasso (it began as a YouTube-only commercial written by a pool)
➡️ Why Coach Beard barely talks + the improv rule that explains everything he does
➡️ The "Beatles in Hamburg" secret to mastering any craft
➡️ Why stepping away won't put you behind (everything will be exactly where you left it)
➡️ How "wasting" Sundays watching Dutch soccer created the Lasso–Beard dynamic
➡️ The surprising origin of the BELIEVE sign + who it was designed to annoy
➡️ Why the flip side of belief is trust + and how it shapes Season 4
We spend so much of our lives protecting the plan. Brendan's story is a reminder that the things worth protecting are usually the ones we never planned for at all.
This… is A Bit of Optimism.
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This episode is brought to you by SAP. Bring it with SAP GROW. The AI Cloud ERP for any size business. Learn more at https://SAP.com/GROW
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Check out Brendan as Coach Beard on season 4 of Ted Lasso on Apple TV+: https://tv.apple.com/us/show/ted-lasso
If you want to learn more about Brendan’s solo show, The Movement You Need, head to: https://themovementyouneed.com
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Chapters
Chapters
00:00:00 Plans vs. Imagination: The Risk of Staying Safe
00:02:43 From Chicago to Amsterdam: The Audition That Changed Everything
00:07:02 The Boom Chicago Pitch: When Amsterdam Became Irresistible
00:11:58 The Beatles in Hamburg: Getting Your 10,000 Hours
00:16:18 The Joy of the Thing: Why Not Thinking About Your Career Makes You Better
00:20:01 Real Opportunity vs. Your Imagination: Why People Stay Put
00:20:58 Strong Opinions, Loosely Held: The Art of the Flexible Plan
00:21:28 Curiosity as Currency: The Jack of All Trades Philosophy
00:22:51 The Ted Lasso Origin Story: A Pool, Some Bits, and a Name
00:25:45 The Soccer Missionary: How Amsterdam Made Brendan the Beard to Ted's Lasso
00:27:31 Everything Contributes to Everything: The Payoff of Wasted Time
00:30:31 Midwestern Chipperness Meets British Stiff Upper Lip: The Culture Clash of Ted Lasso
00:32:57 Diagnosed as Ted Lasso: When Your Company Is the Character
00:33:46 Bringing Yourself to the Character: Acting as Being, Not Becoming
00:37:23 Coach Beard Was a Placeholder: How a Play Gave Him a Name
00:44:06 The Art Couple: The Play Brendan Wishes He Could Do Forever
00:46:33 The 1986 NFC Championship: A Pure Childhood Memory
00:54:07 When Comedy Became a Need: Making Mom Laugh
00:55:59 Season Four: Belief, Trust, and Starting Over
00:57:28 Don't Pick Sides: The Gift of Knowing Your Own Mistakes
00:59:04 The Purity of Art: Why Brendan Keeps Writing
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Website: http://simonsinek.com
Leaderful: https://simonsinek.com/leaderful
Podcast: http://apple.co/simonsinek
Instagram: https://instagram.com/simonsinek
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Twitter: https://twitter.com/simonsinek
Facebook: https://www.facebook.com/simonsinek
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